Nippon Paint (Coatings) Philippines recently launched its flagship corporate social responsibility (CSR) initiative dubbed as Colourful Dreams, which aims to be a catalyst for positive change to children of all ages. This is part of the bigger Colour, Joy and Love CSR programme implemented by the NIPSEA group across the 15 countries and 300 cities in Asia where they operate.
Carrying the theme “Create Joy Today, Hope for Tomorrow”, Nippon Paint Colourful Dreams has endeavored to support the Department of Education-Las Piñas Division’s Brigada Eskwela Adopt-A-School-Program, which encourages private companies, professionals, and education stakeholders to contribute their time and resources in helping in the school maintenance effort to ensure that public school facilities are ready for opening this June. For this project, Nippon Paint has also partnered with the Philippine School of Interior Design Alumni Association (PSID-AA), whose members have volunteered to share their skills and talents.
“We at Nippon Paint have always wanted to give back to the community and share with them our success in the three years that we have been in the Philippines. What better way to do these than to support a meaningful project like Brigada Eskwela. We are thankful to have found partners in DepEd-Las Piñas and PSID-AA, with whom we share a common goal of creating a safe, conducive and colourful environment for children’s learning and development,” relates Nippon Paint (Coatings) Philippines General Manager, Michael Chung.
According to PSID-AA President Paolo Jara, “Our organization has always been inspired by the saying, ‘what person is a person who does not make the world better?’. We support Brigada Eskwela with Nippon Paint as it is another opportunity to make the world better for others.”
DepEd-Las Piñas Schools Division Superintendent Loreta Torrecampo conveys, “Bayanihan spirit is really the essence of Brigada Eskwela. As you know our public schools really need much support. That’s why we appreciate all the time, effort and help that we receive from the community and the private sector. We thank Nippon Paint (Coatings) Philippines and PSID-AA for upholding their commitment to the country and their eagerness to contribute to national development.”
Nippon Paint Colorful Dreams’ first Brigada Eskwela beneficiary school is Pamplona Elementary School Central in Las Piñas City, which welcomes about 3,000 students every school year. Together with volunteers from PSID-AA, Nippon Paint will be painting the school’s library, reading corners, hallways, and exterior premises with designs that inspire creativity and fun learning.
As part of its Green movement, which emphasizes on developing and offering green products to ensure sustainability, and the agreement with DepEd – Las Piñas, Nippon Paint will be using its new toluene-free Pylox Spray Paint and Green Choice Series, a line of high-quality coatings that are water-based, no added lead and mercury, and near-zero Volatile Organic Compounds (VOC) coatings. This means these products are environment friendly and most significantly, safe for everyone specially children.
Pamplona Elementary Central School Principal Felix Perido muses, “We are delighted to be chosen by Nippon Paint as a beneficiary school for Brigada Eskwela. When classes start, our students will surely be happy to be in a learning environment that is clean, freshly painted and colourful.”
Being a paint company, Nippon Paint knows that even a little bit of paint and colour can go a long way in making learning fun and engaging. Through its Colourful Dreams and Brigada Eskwela CSR program, Nippon Paint aims to motivate students to learn with joy, be their best and hope to achieve their most colourful dreams.
As a final note, Chung concludes, “While this is the first time that we are launching Colourful Dreams in the country, we have been reaching out to the academic community through the Nippon Paint Young Designer Award, which recognizes the talents and potentials of student interior designers and architects, a service that we do for the professional design industry. Brigada Eskwela, on the other hand, is geared towards younger students and the community as a whole. In the future, Nippon Paint aims to expand its CSR initiatives by working with more communities on projects that are meaningful and beneficial to people.”
For more information about Nippon Paint, visit www.nipponpaint.ph or check out www.facebook.com/nipponpaintphilippines