Pru Life UK Senior Vice President and Chief Risk Officer Rina Velasquez, Senior Vice President and Chief Legal and Government Relations Officer Atty. Em Vallente, and Senior Vice President and Chief Customer Marketing Officer Allan Tumbaga join RJ in a virtual toast to open the weeks-long celebration of the company’s 25th anniversary.

Pru Life UK announces its We DO Health & Wealth: 25th Anniversary Celebration, which features a 25-week raffle bonanza. Starting March 29, 2021 until Pru Life UK’s 25th anniversary in September 2021, over Php 6 million worth of prizes will be given away to more than 600 winners. Participants will stand a chance to win the Php2.5 million cash prize in the grand raffle draw, and iPhone 12s, and e-gift certificates in the weekly raffle draws.

“We are proud of Pru Life UK’s legacy of nurturing the health and wealth of Filipinos for the past 25 years. We have reached this milestone because of all customers and agents who have trusted us through the years. Pru Life UK would like to thank everyone and give back with a raffle that will surely put a smile on everyone’s face,” says Pru Life UK President and Chief Executive Officer Antonio G. De Rosas.

To join the weekly draw, all that is needed is download Pulse, the insurer’s all-in-one health app, and use its features to earn raffle entries. Participants can increase their chances of winning by being more active on the app. On Pulse, they can engage with other users in MyCommunity, complete health assessments, accomplish the Exercise Buddy activity, and more.

Each week, there are 25 winners of an iPhone 12 and 24 winners of an e-gift certificate worth Php2,500. The winners will be announced on Pru Life UK’s website and official Facebook page one day after the draw.

Come its 25th anniversary this September, Pru Life UK will be holding a grand raffle draw where one winner will take home Php2.5 million in cash.

“Through the raffle series, we aim to promote and reward a healthy lifestyle, all within the ecosystem of our Pulse, a technology which the Pru Life UK community is extremely proud of. In a way, the Pulse app captures the company’s 25 years of innovation and commitment to protect the health and grow the wealth of Filipinos,” shares Pru Life UK Senior Vice President and Chief Marketing Officer Allan Tumbaga.

25 years as a trusted life insurance partner
Pru Life UK has always been committed to safeguarding its client’s best investment: their future. Since 1996, the company has served its clients’ evolving health and protection needs through its health insurance policies. In its first year, Pru Life UK became one of the first companies allowed by the Insurance Commission to issue dollar-denominated policies.

In 1998, Pru Life UK was ranked among the top 10 life insurance companies in the Philippines in terms of First-Year Premiums. In 2001, the company was named the fastest-growing life insurer in the country with a 63% growth rate.

The following year, Pru Life UK pioneered the first unit-linked or investment-linked life insurance product in the Philippines. The company reached another milestone in 2007 when it hit the P1 billion mark in terms of Annualized Premium Equivalent, a 130% growth from the previous year.

Pru Life UK expanded its reach to children when it launched the Cha-Ching Financial Literacy for the Youth Program in 2012. This was quickly followed by the introduction of the Prudence Foundation, the community investment arm of Prudential plc in Asia and Africa. More innovations were announced within the decade: the customer portal PRUAccess, the PRULink Global Emerging Markets fund, the PRULink Cash Flow fund, and the best-selling product PRULink Elite Protector 5.

In 2016, Pru Life UK inaugurated PRURide PH, which promotes cycling as a way to achieve health and wellness, and as a sustainable alternative mode of transportation. Three years later, PRURide PH received a 2.2-accreditation from the Union Cycliste Internationale, the world’s governing body for cycling.

The company began offering asset management and trust products in 2019, with the opening of its subsidiary Pru Life UK Investments.

“Our passion to reach more milestones is grounded in our ‘We DO’ commitment, a promise to listen, understand, and deliver to meet our clients’ health and wealth needs. Pru Life UK is excited to celebrate the next 25 weeks, and embrace the next 25 years, as we build on our legacy to be Filipinos’ trusted life insurance partner,” ends De Rosas.

Earlier this year, PRUDengue products were launched on Pulse, and more protection and health products are set for launch in the coming months of 2021.

Join Pru Life UK’s weekly and grand raffles by downloading the Pulse app at wedopulse.com/ph/.

About Pru Life UK
Established in 1996, Pru Life UK is the pioneer of insuravest, or investment-linked life insurance products, in the Philippines and is one of the first life insurance companies approved to distribute US dollar-denominated investment-linked life insurance policies in the country. Since its establishment, Pru Life UK has expanded its reach to over 190 branches in the Philippines, with the biggest life agency force of more than 35,000 licensed agents.
The company ranked first (1st) among the country’s life insurers based on the Insurance Commission’s Q2 2020 rankings in terms of new business annual premium equivalent. Pru Life UK is headquartered in Uptown Bonifacio, Taguig City.
Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. of the United States, Prudential Assurance Company (a subsidiary of M&G plc, a company incorporated in the United Kingdom), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies). Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.
For more information: www.prulifeuk.com.ph

About Pulse
Pulse is an all-in-one digital health app and the first of its kind in the region to offer holistic health management to consumers. Using AI-powered self-help tools and real-time information, the app serves as a 24/7 health and wellness partner to users, helping them prevent, postpone, and protect against the onset of diseases. Pulse is part of Prudential’s region-wide strategy to provide affordable and accessible healthcare to everyone across Asia by leveraging digital technologies and best-in-class partnerships.
Following the regional launch of Pulse in Malaysia in August 2019, Pulse is now available in a total of 11 markets in Asia and includes a growing suite of value-add services, such as a symptom checker and health assessment, personal wellness services, and video consultations with certified doctors and specialists.
Since its launch, Pulse has been downloaded more than 20 million times* in Asia. Pulse is currently available on the Apple/Google Play stores in Cambodia, Hong Kong, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.
For more information, and to download Pulse, log onto www.wedopulse.com

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