“Taste the Feeling™” Coca-Cola launches the newest global campaign

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Coca-Cola unveils a powerful, global communications campaign for their most iconic product – celebrating moments made more special with the simple pleasure of drinking Coca-Cola.

The global campaign, which was rolled out first in Paris last January 19 featuring the newest tagline “Taste the Feeling™,” fully embodies the uplifting refreshment of drinking Coke –whether it be your Coca-Cola, Coke Zero, or Coke Light.

“Every day, millions of people around the world reach for an ice cold Coca-Cola,” said Marcos de Quinto, Chief Marketing Officer, The Coca-Cola Company. “The new global approach is a powerful investment behind all Coca-Cola products, showing how everyone can enjoy the specialness of an ice-cold Coca-Cola, with or without calories, with or without caffeine.”

Tasting the Feeling throughout the world

In the newest campaign, “Taste the Feeling™,” Coca-Cola brings to life everyday moments through great universal storytelling and rich visual imagery – placing the product at the heart of its communications.

“Taste the Feeling makes Coca-Cola the hero of our advertising again. The new campaign is all about capturing both the functional and emotional traits of Coca-Cola – the uplifting refreshment of drinking our product and how having a Coke makes any moment more memorable and more special,” says Stephan Czypionka, Vice President for Marketing, Coca-Cola Philippines.

Coca-Cola gathered global creative minds from different agencies, commissioned distinguished fashion and commercial photographers, partnered with three independent artists, and collaborated with a renowned songwriter and producer to illustrate both in visual and through music intimate glimpses into everyday stories, feelings and experiences that people share while enjoying an ice-cold Coca-Cola.

Sensorial experience

Anchored in the fundamentals of the Coca-Cola brand – the Spencerian script, the red disc and the iconic glass bottle – the creative campaign brings a new visual and auditory experience for the consumers, still featuring authentic and real moments, a continuation of the long legacy of Coca-Cola.

The lead television spot, “Anthem,” comes to life through a series of ordinary moments linked by a Coca-Cola, such as ice-skating with friends, a first date, a first kiss, and a first love. The soundtrack to “Anthem” is an original song titled “Taste the Feeling™.”

Music, being the main passion point for teens, takes center stage in the new campaign. Coca-Cola worked with Music Dealers to write and produce the song. In select markets, the song features the voice of one of the world’s rising music stars and an artist to watch for in 2016, Conrad Sewell. Sewell, a London-born, Australia-raised singer featured in the breakout single “Firestone,” which produced 300 million Spotify streams and 3 million-plus worldwide sales.

Letting go of its iconic five-note signature, Coca-Cola is also unveiling a new audio signature that makes use of the sounds that have long been attributed to drinking Coke: the opening of the fridge, the unmistakable fizzing on ice, the cheers and clinking of glasses, the quenching sip, and the irresistible ahhh at the end.

Following a partnership that started in 2014, Coca-Cola also tapped Avicii to produce a remixed version of the “Taste the Feeling™” campaign anthem featuring Conrad Sewell, and he will produce versions of the song for the UEFA EURO 2016TM and the Rio 2016 Olympic Games™ campaigns.
The new campaign also features images shot by noted fashion photographers Guy Aroch and Nacho Ricci capturing people from around the world enjoying ice-cold Coca-Cola in a variety of everyday moments. The new campaign imagery will be used in print advertising, out of home billboards, in-store as well as digital media.

The shareable and customizable interactive digital experience is made up of different GIF scenes that reflect feelings associated with drinking Coca-Cola set to the “Taste the Feeling™” anthem. The experience allows users to pull a GIF scene directly from the microsite, personalize the scene with real-time feelings, and share it on social platforms with #TasteTheFeeling.

“We are introducing a new approach to continue the brand’s long legacy of great visual storytelling,” said James Sommerville, VP Global Design. “The photography features human moments that blur the boundaries between who people are and what they love to do. In all the creative, Coca-Cola plays a lead role in the scene, enhancing the color, texture and emotion of the images. Every interaction is unique and made more special through the enjoyment of a Coca-Cola, any Coca-Cola.”

Philippine Launch

In the Philippines, Coca-Cola unveils their newest ambassadors, headlined by the country’s hottest love teams such as Alden Richards and Maine Mendoza, James Reid and Nadine Lustre, and Enrique Gil and Liza Soberano. Completing the 10 ambassadors are Enchong Dee, Janella Salvador, Bailey May and Ylona Garcia.
Coca-Cola will also go around some of the biggest colleges, universities, and tambayans in the country to turn more ordinary moments extra special. One of the biggest activations that teens should look forward to is the roll out of the Coca-Cola Emoticons – a cool and fun way of tasting and sharing the feeling of drinking Coca-Cola with buddies and friends.

Exciting activities are also lined-up for the rest of the year that will uplift ordinary days and bring refreshing moments throughout the country. We are also giving out millions of free Coca-Cola so we can make millions of moments special.

The campaign also marks the consolidation of all Coca-Cola trademark products like Coca-Cola, Coca-Cola Light, Diet Coca-Cola, and Coca-Cola Zero under a ‘One Brand’ campaign approach. “Taste the Feeling™” replaces “Open Happiness™” which has been used by Coca-Cola for the past seven years. Since 1886, there have been 45 taglines before “Taste the Feeling™”.

For more information about the new campaign of Coca-Cola, visit www.TastetheFeeling.Coca-Cola.com or the Facebook page of Coca-Cola Philippines.

About The Coca-Cola Company The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

Hugely Successful Wonder Photo Shop Opens Second Branch In NUVALI

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Before social networking sites became popular, people preserved memories by capturing important milestones, family traditions, and every little discovery and printing these photos. In every household, you would find family albums, tomes of snaps in hard copies, lifetimes’ worth of printed memories.

FUJIFILM, revived the habit of printing photographs by launching the first Wonder Photo Shop, a photography and printing store originated in Tokyo, in the Philippines at the Ayala-U.P. Town Center.
After the highly successful pilot, FUJIFIM now launches its second branch in NUVALI.
Being the number one country that loves to take photos, the Philippines was an easy choice for the famed photographic brand.

Established in 1934, FUJIFILM Corporation is the first Japanese producer of photographic films. In the decades that followed, the company diversified into other markets. The company has survived and thrived even in the era of digital photography by focusing on the user experience.

A fun, enjoyable, multi-pronged experience is what awaits the public at Wonder Photo Shop in the Philippines. Part store, part print center, and part workshop hub, Wonder Photo Shop is a one-stop boutique and learning center that offers an array of products and services: a Selfie Studio, where customers can delight in taking and printing complex photos; printing services with high-quality professional paper, photobook service, WPS (Wonder Print Station) kiosk printer, which provides a variety of quick photo printing; photo accessories such as washi tapes, fancy photo albums, photo frames and stickers and Fujifilm Instax and digital cameras.

Customers can print on different materials like glass, cork boards, sintra boards, wood boards and canvasses. There are also the much-anticipated complex prints.

In the age of selfies, the process of actually printing a photo for younger generations has become a tedious chore. The Wonder Photo Shop embraces the so-called selfie generation and brings back excitement to the art of photo printing by giving it a fresh, young, trendy take.

Filipinos are a sentimental lot. They love chronicling moments in their lives spent with family, friends, and loved ones. They take pleasure in looking at and sharing to the world snaps taken during a child’s graduation day, an office outing, a relative’s birthday, their many travels, a dinner date with one’s spouse. These photographs serve as mementos that remind us of days well spent, challenges met head-on, friendships forged along the way. And nothing beats having these memories printed bursting with colors on vivid prints.

With the Wonder Photo Shop, the task of printing memories becomes a communal activity where everyone we hold dear can take a part in.

Keep your eyes glued to the world with Crizal Eyezen: Keeping your eyes protected while you remain connected

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In this day and age of internet, it’s a must for people to keep their eyes glued to the world using their digital devices — be it a smartphone, gadget or tablet. It is a fact that being digitally connected has become a lifestyle. However, being online 24/7 can strain and, even, damage your eyes. With the constant exposure to blue light emitted from digital devices, your eyes need protection.

Multi-screening

With the abundance of digital devices, people are now engaging in a digital behavior called “multi-screening”. It is a behavior where an individual uses multiple digital screens simultaneously, on average four (4) different devices are used—either for work, education, socializing or leisure.

A typical multi-screen user spends 7 hours and 24 minutes of screen media per day. Of that time, 34% is spent on smartphones; 33% on TV; 23% on laptops; and 10% on tablets. This longer time in front of bright digital screens and versatility between devices are challenges for the human eye, and many people are describing specific symptoms linked to their new behavior.

With this in mind, Essilor, the global leader in ophthalmic lenses, introduces Crizal Eyezen, a new range of lenses designed to keep your eyes protected while staying connected to the digital world.

Crizal Eyezen™ lenses are designed to replace ordinary prescription lenses or to assist occasionally the ones who usually do not need glasses, when viewing their digital devices. They exist in three (3) different optimizations according to the type of screen most used and the age of the patient. It features three revolutionary technologies—Eyezen Focus, Light Scan™ and W.A.V.E Technology that work in sync to relax the eyes from all digital stress and protect against harmful blue light.

Eyezen Focus Technology helps relieve the eye’s focus when using digital devices and reduces eye strain in ultra-near distances or for reading small characters by giving an extra power in the lower portion of the ophthalmic lens.

Light Scan™ Technology is a unique light filtering technology which protects eyes from the harmful blue-violet light emitted by digital screens. W.A.V.E Technology, on the other hand, eliminates lens distortion for sharper, clearer vision at every distance and better vision even in low light.

“Crizal Eyezen enhances the digitally connected lifestyle of the millennial generation” says Essilor Philippines general manager Dr. Emelita Roleda. “While ordinary glasses help you see the world, Eyezen enhance the way you live in it. With clearer, sharper vision, you can connect to the digital world better, while getting protection for your eyes at the same time.”

Crizal Eyezen is just one of the many technological innovations of Essilor. As technology continues to advance, people’s visual needs will change at the same time. Essilor makes sure that people’s visual needs are always complemented through its constant technological innovations, innovations that aim for people to see the world better.

Crizal Eyezen lenses are available in clear and Crizal Transitions at leading optical shops nationwide. For more information, visit the Crizal Eyezen Facebook page, www.facebook.com/crizaleyezenph.

Deutsche Post DHL Group calls employees to worldwide volunteering initiative

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The world’s leading postal and logistics company Deutsche Post DHL Group called on employees around the world to take part in its annual Global Volunteer Day (GVD) initiative. Over several days, employees were invited to support social projects in close cooperation with non-profit organizations. The GVD today embraces all Deutsche Post DHL Group divisions worldwide. The initiative attracted some 108,000 participants in 117 countries last year. Employees engage regularly on issues such as the environment, education, and employability, or support disadvantaged people as well as charitable organizations. With this, they also contribute to the Deutsche Post DHL Group sustainability strategy under the motto “Living Responsibility”. The Group supports these long-term activities with a dedicated funding instrument which provides financial support to selected employee projects year-round. Independently to Global Volunteer Day, each year employees can apply to the fund on behalf of “their” regular project. “As a globally operating company, we aim to take on responsibility towards the environment and society throughout all our business operations. This leitmotif is an integral part of Deutsche Post DHL Group’s corporate strategy, Strategy 2020,” says Christof Ehrhart, Executive Vice President of Corporate Communications and Corporate Responsibility at Deutsche Post DHL Group. “Many of our employees are active throughout the whole year, but during the dedicated period of Global Volunteer Day we see an additional level of commitment from them. Socially engaged employees are not only giving back to the communities in which we conduct business, but also bringing fresh ideas and perspectives back into the company.”

In the Philippines, DHL Express employees proactively participated in programs that include a benefit gathering where employees enjoy a fun night of music and camaraderie; a fundraising activity where proceeds from coffee vending machines in DHL offices were donated to charity; a workshop organized for children to educate them about the benefits of healthy living; and a disaster preparedness workshop to better prepare airports for natural disasters. Other activities included were a benefit gathering, a bloodletting activity and a donation drive for Typhoon Koppu survivors, employee bazaars, and Win for Cause bingo game.  “Lending a hand comes naturally for DHL Express employees. We have consistently incorporated a sense of social and environmental ownership to all of our employees through volunteerism”, shared Nurhayati Abdullah, Country Manager, DHL Express Philippines.

Featuring the Force Awakens at the new Gateway Dolby Atmos Cinema

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It was the perfect movie to mark the grand launch of the biggest Dolby Atmos Cinema in the country located at Gateway Mall, Araneta Center.

Featuring a revolutionary audio platform that creates powerful, moving audio using audio objects and overhead speakers, Gateway Mall’s Dolby Atmos Cinema boasts of sounds that come from all directions, the dialogue and music of the onscreen story move all around the audience in three-dimensional space, transporting them into the scenes and putting them in the middle of the action. Definitely the most suitable venue for the much-awaited movie, Star Wars: The Force Awakens.

“We are very excited to screen Star Wars: The Force Awakens at Gateway Dolby Atmos Cinema 5. With its revolutionary sound technology, the theatre will be filled with breathtaking audio and the audience will feel like they are inside the Star Wars universe. This will definitely be a fantastic and world-class movie experience not just for Star Wars fans but for the whole family,” says Araneta Group CEO Jorge Araneta.

Compared to regular theatres, Dolby Atmos Cinema has the most number of speakers with a 53.5 sound system (53 individual surround channels and 5 subwoofers). Each speaker is powered independently and gets its own separate audio feed. In effect, the movement of every sound in the scene is reproduced in all three dimensions.

The Dolby Atmos technology gives content creators unprecedented control of the placement and movement of sound within the movie theatre. Sounds can be placed and moved anywhere in the cinema’s three-dimensional space. The Dolby Atmos Cinema processor then determines which of a cinema’s huge array of front, back, side, and overhead speakers it will use to recreate this lifelike movement.

With sounds coming from all directions, the cinema is filled with astonishing clarity, richness, detail, and depth. This creates a multidimensional sound system that makes audiences feel as if they are inside the film and not just watching it.

Star Wars: The Force Awakens is the seventh installment in the Star Wars film series and the first to be directed by J.J. Abrams. Set around 30 years after the events of Return of the Jedi, the sequel follows the adventures of new lead characters Finn (John Boyega), Rey (Daisy Ridley) and Poe Dameron (Oscar Isaac) as they join forces with original characters Han Solo (Harrison Ford), Princess Leia (Carrie Fisher), Luke Skywalker (Mark Hamill), and Chewbacca (Peter Mayhew) to fight Kylo Ren (Adam Driver) and his broadsword lightsaber. The film also features Gwendoline Christie as Captain Phasma, Domhnall Gleeson as General Hux, Andy Serkis as Supreme Leader Snoke, and Lupita Nyong’o as Maz Kanata.

Don’t miss the chance to have a 360-degree experience of the glorious Star Wars saga. Catch Star Wars: The Force Awakens at Gateway Mall’s Dolby Atmos Cinema!

For more details and the latest updates from Araneta Center, visit their official website at www.aranetacenter.net and Facebook page at https://www.facebook.com/AranetaCenter.

This holiday season, the awe-inspiring Disney On Ice returns for another spectacular performance on ice at Araneta

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For kids and kids at heart, Christmas is never complete without the colorful, magical show that makes Christmas dreams and fantasies come to life—Disney on Ice.

Now on its 33rd show worldwide, Disney On Ice presents Magical Ice Festival will once again capture the hearts of the Filipino fans—both parents and their children—who will watch the show at the Big Dome.
This year’s grand production will wow viewers as it features Disney’s The Little Mermaid, Tangled, Beauty and the Beast, and – for the first time – the Academy Award winning and number one animated feature film of all time, Frozen!

“We are taking a fresh new spin on how we’re presenting the Disney stories. We are weaving together the four worlds of royal sisters Anna and Elsa, Ariel, Belle and Rapunzel as they each embark on their own epic journey,” says producer Juliette Feld.

Disney on Ice presents Magical Ice Festival showcases a medley of splendid set elements, impressive light display and costume pieces, along with show-stopping performances by a cast of world-class skaters!

“Everyone will be in awe as they watch Ariel slowly pulled upwards and then rapidly twirl above the ice. This is the first time that we’ve captured her transformation like this in a production. That’s what makes Magical Ice Festival different, we selected scenes we’ve never done before and then took our time on the details to make them truly special,” says director Patty Vincent.
Sure to amaze and delight kids and young at heart, Disney On Ice will take you to an unforgettable magical journey as you get whisked away into the wintry world of Disney movie’s Frozen!
“In our more than 30 years of producing Disney On Ice shows, Feld Entertainment has been waiting for a film like Frozen,” says producer Nicole Feld.

“By pulling together moments from classic Disney stories to the newest feature film sensation Frozen and combining them with elements of comedy and music, we developed a truly unique way to re-tell each fairytale,” says producer Juliette Feld.

Celebrate Christmas with your family and Disney favorites Mickey Mouse, Minnie Mouse, and Goofy, together with Ariel, Belle, Rapunzel, and sisters Anna and Elsa in the enchanting world of Disney on Ice presents Magical Ice Festival.

The show runs from December 25 to January 3. Tickets are now on sale. For more information, visit TicketNet website or call 911-5555.

Shell V-Power Nitro+ ends the year with excitement

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In the 365 days in a year, any ordinary day can turn out to be filled with pleasant surprises. Unknown to some, these pleasant surprises can be claimed in exploring paths and finding new discoveries on the road. As the year 2015 comes to a close, Pilipinas Shell encourages motorists to claim the exciting drives they deserve with their premium performance fuel, Shell V-Power Nitro+.

“As we celebrate the coming yuletide season and mark the wonderful memories of this year, we Filipinos also deserve to revel in the simple joys and exceptional adventures on the road,” said Pilipinas Shell Vice President for Retail, Anthony Lawrence Yam. “More than getting to destinations, we share the passion of Filipino motorists in giving their vehicles utmost care in fueling their exciting drives.”

Performance that excites

Fervent in educating motorists about the two performance-robbing threats, gunk and corrosion, Shell continues to showcase how Shell V-Power Nitro+ can help Filipino motorists bring their exciting drives to life. Road warriors continue to win against the double threats to their engine’s performance with Shell’s latest generation of premium performance fuels, Shell V-Power Nitro+.

Known for its commitment to innovation and technology, Shell developed an immersive 360-degree visual experience using the Gear VR technology. As an integrated educational tool to share to motorists about the two performance-robbing threats that can occur inside an engine, this experience took the audience on a journey inside the engine to learn about the performance benefits of using Shell V-Power Nitro+.
From a virtual reality experience, to an adrenaline-filled activity, Shell V-Power Nitro+ demonstrated the rush of excitement as it launched the Choose Excitement Challenge to the media. In this thrilling dare, different media personalities put their wit to the test as they unraveled clues and solved puzzles in a specially designed truck to find the missing formula of Shell V-Power Nitro+ Diesel.

On the road

In escaping the terror of gunk and corrosion in the room, the same victory can be felt by motorists who fuel their engines with Shell V-Power Nitro+ fuels, Shell’s premium performance fuels designed to fight gunk and corrosion. Gunk or engine deposit is a battle that motorists face every day. The use of lower class fuels can cause gunk to build-up on critical fuel system components like the diesel fuel injectors—which can rob engines of power.

Shell V-Power Nitro+ Diesel is formulated with powerful cleaning agents that help remove engine deposits or gunk and is also designed to protect engines’ fuel system with an anti-corrosion component that forms a protective film on metal surfaces. This helps prevent corrosion tendency and helps to protect precision fuel system components.

Regular maintenance for motorists can be as challenging as unraveling a mystery. Beyond regular maintenance, the daily use of premium quality fuels can bring road warriors a thrilling experience on the road. With a well-maintained vehicle, conquering uphill tracks, rough terrains, and even the bustling city streets becomes a piece of cake. Shell V-Power Nitro+ Diesel helps motorists reclaim their engine’s performance as they make their thrilling road adventures come to life.

“We want our customers to make every mile a moment before the year comes to a close by claiming their extraordinary road adventure they deserve. With Shell’s best ever premium performance diesel, Shell V-Power Nitro+ Diesel, we want our customers to win against the threats that can hamper their engine’s performance,” said Yam.

So whether Filipino drivers fill up their cars with Shell V-Power Nitro+ Gasoline, Ferrari’s choice for improved performance, Shell V-Power Nitro+ Diesel, Shell’s best ever premium performance diesel, or Shell V-Power Nitro+ Racing, Shell’s top performance gasoline, Shell V-Power Nitro+ encourages Filipino motorists to bring their exciting drives to life.

For more information on Shell V-Power Nitro+ Diesel, log-on to www.shell.com.ph/makeyourdrivecomealive.

With the OLX Possibili-tree pay it forward this Holiday season

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This Christmas, OLX has partnered with Save the Children in raising funds that will go to programs dedicated to creating better lives for children and their families here in the Philippines. This shared goal has led to the creation of the OLX Possibili-tree.

“With OLX Possibili-tree, we would like to send out the message thatit is possible to reward ourselves while extending support to others at the same time. The full amount that we will generate from selling these secondhand items will be turned over to Save the Children to assist them with their disaster response programs that are especially focused on education and health,” says OLX Philippines Brand Marketing Manager Jean Magboo.

The OLX Possibili-tree stands 15 feet tall and is made up of quality secondhand items that are up for sale from December 15, 2015 to January 15, 2016, at Gateway Mall cinema lobby located at the 4th floor.

“We are grateful for this partnership with OLX and we invite everyone to join by donating or buying any of the items on display on the OLX Possibili-tree. Your donations will go a long way in helping us support our sponsored children and their families to have better access to health, childhood development, and education. This wonderful gift will give them more reason to smile and feel loved not just this Christmas but all year round,” says Riel Andaluz, Corporate Partnerships Sr. Manager of Save the Children.

Clothes, books, home appliances, bags, office supplies, and gadgets are just some of the quality secondhand items that will be up for sale.

Aside from buying or donating items, everyone can help spread the word by taking a photo of the OLX Possibili-tree and share it on Facebook, Twitter, and Instagram with the hashtag #OLXPossibilitree. Regular cash donations are also accepted at the OLX booth stationed beside the Possibili-tree, which is open from 10AM to 10PM daily from December 15, 2015 until January 15, 2016.

Like OLX Philippines on Facebook and follow @olxph on Twitter and Instagram to get more updates.