HP Reinvents Printing for Today’s Smart Workstyles with the World’s First Laser Tank New printers and software innovation set to help small businesses reduce downtime and increase productivity

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HP today revealed a breakthrough in seamless, low-cost efficiency printing with the launch of the HP Neverstop Laser, which includes a groundbreaking toner reload kit that enables businesses to get back to printing in seconds with no stress, no mess. HP also announced new additions to its print portfolio; the HP OfficeJet Pro, HP Laser and HP Smart Tank. Together, the new print innovations deliver modern designs that suit the workstyles of small and medium businesses today.

Revolutionary innovations where modern life and workstyles meet
HP offers a comprehensive line-up of printers designed not only to keep up with today’s demand for further productivity and efficiency, but also to set the pace and make sure businesses are equipped with the right tools to help them grow. Ultimately, through the power of connectivity and worry-less yet low-cost maintenance, these devices help enable SMB workers to find the right balance between work and other aspects of their lives.

• HP Neverstop Laser Printer series is HP’s first toner tank lets users get up to 5,000 pages right out of the box before the first toner reload. It can print high-volumes of up to 3.5x more pages than in-class HP lasers without interruption. Users can quickly and easily restore toner levels in just 15 seconds through its revolutionary toner reload kit designed to quickly restore toner levels without mess. The printer also delivers up to 85% savings on original HP Toner Cartridge Costs. The HP Neverstop Laser lineup includes single-function HP Neverstop Laser 1000a and HP Neverstop Laser 1000w and multi-function HP Neverstop Laser 1200a and HP Neverstop Laser 1200w.

• HP OfficeJet Pro Series, which includes the HP OfficeJet Pro 9020, 9010 and 8020 All-in-one printers, is designed to power up small businesses by simplifying repetitive tasks, enabling remote productivity. Linked with the HP Smart App, the HP OfficeJet Pros enables you to stay on top of your tasks so you can print and scan from anywhere, anytime.The HP OfficeJet Pro also boasts the best in class security with features like data encryption, Secure Boot with self-healing, and Secure Cloud Printing.

• HP Laser Series is built on the HP quality and reliability at an ultra-low cost. It produces high-quality laser results, offering single and multi-function features while staying true to its aim of being the top affordable choice for businesses. The series includes a wide lineup of single and multi-function mono and color printers. These are HP Laser 107a Single Function Mono, HP Laser 107w Single Function Mono (Wireless), HP Color Laser 150a Single Function Color, HP Color Laser 150nw Single Function Color (Wireless), HP Laser 135a All-in-One Mono, HP Laser 135w All-in-One Mono (Wireless), HP Laser 137fnw All-in-One Mono (LAN, Wireless and Fax), HP Color Laser 178nw All-in-One (LAN & Wireless) and HP Color Laser 179fnw All-in-One Color (LAN, Wireless and Fax).

• HP Smart Tank series is made for easy mobile printing through the HP Smart app with its dual-band Wi-Fi which allows SMB workers to work anytime, anywhere. This high-capacity ink tank printer with an ADF plus fax delivers uncompromising quality and up to 8,000 color or up to 6,000 black pages. The series includes the wireless HP Smart Tank 615 AiO and the HP Smart Tank 519, 515 and 500 AiO.

The new print innovations from HP all work with HP Smart App, from easy setup to effortless printing from your mobile device, tablet, laptop or smartphone. The HP Smart App also offers access to HP Smart Task, which allows you to save time by digitizing and organizing all your business documents with just one command. For small home offices and start-ups like boutique designers, home bakers and online sellers., HP Smart Task makes easy work of printing receipts or presentations with just three simple clicks. HP Smart App can be downloaded for free on iOS and Android.

Pricing and Availability
• HP Neverstop Printer Series will be available in late October with the following local SRP:
Multi-function printer:
o HP Neverstop Laser MFP 1200w (with WIFI) – P15,290.00
o HP Neverstop Laser MFP 1200a (without WIFI) – P14,790.00
Single-function printer:
o HP Neverstop Laser MFP 1000w (with WIFI) – P13,790.00
o HP Neverstop Laser MFP 1000a (without WIFI) – P13,290.00
• Latest HP OfficeJet Pro Series is now available with the following local SRP:
o HP OfficeJet Pro 9020 – P17,790.00
o HP OfficeJet Pro 9010 – P11,590.00
o HP OfficeJet Pro 8020 – P8,990.00
• Latest HP Laser Series is now available with the following local SRP:
o HP Laser 107a Single Function Mono – P5,490.00
o HP Laser 107w Single Function Mono (Wireless) – P6,490.00
o HP Color Laser 150a Single Function Color – P12,490.00
o HP Color Laser 150nw Single Function Color (Wireless) – P13,490.00
o HP Laser 135a All-in-One Mono – P6,990.00
o HP Laser 135w All-in-One Mono (Wireless) – P7,990.00
o HP Laser 137fnw All-in-One Mono (LAN, Wireless and Fax) – P9,290.00
o HP Color Laser 178nw All-in-One (LAN & Wireless) – P15,590.00
o HP Color Laser 179fnw All-in-One Color (LAN, Wireless and Fax) – P15,790.00
• HP Smart Tank Series is now available with the following local SRP:
o HP Smart Tank 500 AiO – P7,950.00
o HP Smart Tank 515 AiO – P9,295.00
o HP Smart Tank 519 AiO – P9,295.00
o HP Smart Tank 615 AiO – P11,990.00

HP has shipped over 1 billion printers worldwide. It is the only brand in the Philippines that offers PCs as well as continuous ink supply system (CISS) and continuous toner supply system (CTSS) printers that serve modern workstyles and lifestyles. Visit the nearest HP Authorized Reseller to check out and avail of the latest HP print innovations or log on to HP.com for more information.

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of personal systems, printers, and 3D printing solutions, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com/.

“Don’t Pay Cash, PayMaya” the latest payment introduce in the Philippine Market.

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Filipinos now have more reasons to go cashless as PayMaya launches its “Don’t Pay Cash, PayMaya!” brand campaign promoting a more convenient and rewarding payment experience for all Filipinos nationwide.

PayMaya ramps up its efforts to increase cashless transactions in the country with the launch of its “Don’t Pay Cash. PayMaya!” Campaign, along with a fresh new look, exciting app upgrades and more rewarding promos. In this photo are executives from PayMaya Philippines (from left to right): Raymund Villanueva, Head of Growth and Brand Marketing; Mitch Padua, Chief Product Officer; Kenneth Palacios, Head of Wallets Business; Paolo Azzola, Chief Operating Officer and Managing Director; Orlando B. Vea, Founder and CEO; Shailesh Baidwan, President; Miguel Fernandez, Group Chief Finance Officer; Mar Lazaro, Head of Enterprise Business; and Heidi Garayblas, Head of Brand and Marketing Services.

Through the upbeat consumer campaign, the digital financial services leader unveils an enhanced PayMaya mobile app, exciting new features, and more compelling merchant partner promos, as well as the best cashback promos and discounts for an overall more rewarding experience for all users.
PayMaya’s new brand campaign features a catchy jingle with lyrics promoting the best perks of going cashless, set against the tune of the song “Ligaya” popularized by the iconic OPM band Eraserheads. Through the campaign, PayMaya encourages all Filipinos to get more joy and value out of daily transactions by opting to use PayMaya instead of cash for all their payments needs.

CUTENESS OVERLOAD: Attendees of the “Don’t Pay Cash. PayMaya!” Launch were entertained by PayMaya’s official mascots, Maya, who danced to PayMaya’s newly launched jingle to the tune of the iconic Eraserheads anthem “Ligaya.”

“PayMaya is undoubtedly the best way to pay in the Philippines today. Our formula is simple – make digital payments accessible, more convenient, more secure, more rewarding, and more fun. With a newer and smoother app experience, the biggest discounts and cashback promos, and an ever-growing network of merchant and add money partners, it’s now better to ‘PayMaya’ instead of paying with cash,” said Paolo Azzola, Chief Operating Officer and Managing Director of PayMaya.

Better than cash rewards

PayMaya is taking the lead in unlocking the multiple rewards and benefits of going cashless. With the pre-holiday and e-Commerce sales just around the corner, using a PayMaya account for everyday transactions is the best way to get the best discounts and cashback for all your purchases.

Cashless convenience, just a click away: Attendees of the event experienced firsthand the cashless convenience featured in the “Don’t Pay Cash. PayMaya!” campaign launch with seamless payments via PayMaya QR available at the Eattogether Food Hall in Capitol Commons.

Just for September alone, PayMaya users can get as much as P5,000 in cashback from the various promos rolled out by the brand. All one has to do is use the PayMaya app for prepaid load and gaming pins, bills payments, sending money, PayMaya QR transactions with partner merchants, and online shopping.

Even getting a PayMaya account gets more rewarding as PayMaya is giving as much as P200 just by registering with a referral code and upgrading their account.
“We’re just getting started and this will get more exciting as we gear up towards the holiday shopping season. Our goal is to make every Filipinos embrace digital payments by multiplying the benefits of going cashless,” said Azzola.

Better than cash experience

To usher in a next-level experience, PayMaya has updated the mobile app to make it easier and safer to use.

The most popular services such as Sending Money, Buying Load, or Sharing Treats are now easily accessible with just one tap at the home screen of the app. Under the PayMaya Shop, one can also find more variants for digital goods such as telco load, gaming PINs, and treats vouchers – with the best discounts through promos.

Funding one’s PayMaya account is also easier–users can add money from your bank account through InstaPay or by linking their credit* or debit card.

PayMaya places high importance in security. All PayMaya users are encouraged to upgrade their accounts not only for higher transaction limits but also for safer transactions. To facilitate this, PayMaya has introduced a simpler and faster Upgrade process featuring selfie and AI technology. PayMaya also recently unveiled a sexier and safer black card design with the card number and other sensitive information at the back, instead of being displayed at the front.

Better than cash: Influencer Ashley Chan shows off her PayMaya card which sports a new, sleek design, as well as an added layer of security for instagram-savvy Pinoys. With her PayMaya in hand, she can easily hop on the cashless lifestyle and unlock awesome rewards!

The new app design, initially available to Android users and also soon for iOS devices, prominently features the latest promos and perks that account holders can take advantage of, so that they can easily discover ways to make the most of their money with PayMaya.

“Expect more features and services to roll out in the coming months. Our goal is to make the payments experience of every Filipino hassle-free and more secure,” explained Azzola.

Don’t pay cash. PayMaya!

With all these brand-new features and exciting new promos for users, PayMaya’s “Don’t Pay Cash. PayMaya!” campaign targets to accelerate digital payments adoption in the Philippines. This is in support of the National Financial Inclusion goals of the country and the aim to increase digital transactions in the country to 20% by 2020 under the National Retail Payment System (NRPS).

PayMaya is the only financial technology company in the Philippines offering integrated consumer and merchant payment solutions with the widest on-ground branch network. It is the first to give millions of Filipinos an e-wallet that allows them to pay cashless transactions at any time of the day, anywhere in the world, and from any device. It is the financial technology arm of Voyager Innovations, the leading technology company in the country backed by PLDT, KKR, Tencent, World

Bank’s IFC and the IFC Emerging Asia Fund.

Its “universal payments platform” enables the country’s top eCommerce sites, major retail and quick-service restaurants and government institutions, as well as MSMEs to accept multiple kinds of cashless payments.

To know more about how you can maximize your PayMaya account, visit paymaya.com/deals or follow @PayMayaOfficial on Facebook, Twitter and Instagram.

Strengthening efficiency and security: Eastern Communications launches upgraded cloud services and cyber defense

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(From left) Eastern Communications Product and Innovation Head Edsel Paglinawan, Co-Coordinatior Atty. Aileen Regio, DOSarrest Platform Specialist Scott Girbav, CloudSigma CEO Robert Jenkins, Eastern Communications Co-Coordinator Ramon Aesquivel during the launch of upgraded Eastern Cloud and Cyber Defense.

Fostering business efficiencies and security, Eastern Communications, one of the premier telecommunications companies in the country, introduces its newly upgraded and most advanced products and services in partnership with global allies DOSarrest and Cloud Sigma.

According to the Global Connectivity Index (GCI), Philippines’ digital connectivity has improved from Starter to Adopter status and ranked 57 out of 79 countries in 2018. This is reportedly due to expanded smartphone and computer use, higher speed 4G coverage, and national planning with “cloud first policy” in government’s aim of reducing expenses through cloud technology.

Connectivity plays a vital role in businesses today as it allows companies to adapt and have efficient operations. With the transformation emerging in the business environment, security threats arise, and flexibility becomes a challenge.

Cost-effective business operations

Cloud service is starting to get recognized in the business landscape. It is a cost-effective method of storing and sharing company data and applications securely over the Internet instead of computer hard drive.

Eastern Communications joined forces with international cloud service provider Cloud Sigma to launch its public cloud solutions providing the full spectrum of infrastructure and IT Services. Established in 2009 in Switzerland, CloudSigma has been providing a pure-cloud infrastructure-as-a-service (IaaS) that enables the digital industrial economy through its enterprise-class hybrid cloud servers and cloud hosting solutions in Europe, the U.S., Asia, and Australia.

Big companies can get the best of cloud service such us Public Cloud, one of the most customizable services available in the market, a type of computing in which a service provider makes resources available to the public via the internet and accessible by anyone who wants to pay for subscription or use it for free.

Protecting enterprises from cyber threats

Cyber threat landscape is constantly changing. Local companies and even institutions have been victims of several data breaches and cyberattacks, affecting their business security and operations.

Eastern Communications partners with Canada-based cybersecurity solutions provider DOSarrest in the aim of equipping Filipino companies with the right technology against cyber threats. DOSarrest was founded in 2007 and has been mitigating Distributed Denial of Service or DDoS attacks for a global customer base with its leading-edge cloud-based DDoS protection.

With this partnership, companies of all sizes can now secure their business from basic to the most sophisticated DDoS attacks. Eastern Communications has various cybersecurity solutions such as Web Application Firewall (WAF) that blocks any Layer 7 threat like cross-site forgery, cross-site scripting, among others; while Content Delivery Network (CDN) generates faster loading of a website, which saves companies money yet enhances website performance at the same time.

“It’s always been Eastern Communications’ High-Tech promise to provide the best and right solutions especially to businesses that aim for utmost productivity and efficiency without compromising security. And through our partnership with reputable global firms in the industry like DOSarrest and CloudSigma, we’re looking forward to helping companies here in the country to elevate their business connectivity and harness the long-term benefits our services can offer,” shared Product and Innovation Head Edsel Paglinawan.

Eastern Communications’ upgraded Eastern Cloud Service and Cyber Defense are now available in the market. For more information, visit www.eastern.com.ph.

Chef Gene Gonzalez Shares Delightful Cooking Secrets and Family Dishes

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Internationally renowned Chef Gene Gonzalez cooks up traditional favorites and sumptuous innovations with a King Sue twist at his flagship ancestral home turned restaurant for King Sue’s Pre-Holiday Media Lunch on 4 September, Wednesday, at Café Ysabel, 175 M Paterno Street, San Juan, Metro Manila.

Chef Gene, who opened Café Ysabel at 23 and is now president of the pioneering Center for Asian Culinary Studies, pays tribute to King Sue products which have been a staple fare on the dining table as well as in his kitchen. “King Sue has been there at home ever since,” shares the author of “Cocina Sulipeña” and many other cookbooks.

He’d wake up to King Sue bacon for breakfasts as a student, enjoy Chinese ham during holiday festivities with the family, and rely on Chinese sausage for his Asian cooking and for his culinary school. “I also like their dried pork feet, which goes into my Spanish cooking and to my superior stock that gives my Chinese dishes authenticity,” he reveals.

“Rather than glaze a ham, you can braise it in a mix of vegetables and wine and the broken down vegetable puree acts as the sauce,” he confides. King Sue products are not only popularly available and dependable, they are also very versatile. “The dried pork feet are truly excellent for beans, fabada, and stews along with Spanish chorizos for Filipino-Spanish combinations.”

“The King Sue burgers can be redone with herbs to create meatball, while the luncheon meat has hundreds of applications as fillings for Vietnamese and German cooking,” enthused Chef Gene. But the best part of this, however, is that King Sue having withstood the test of time and changing markets, is also very reasonably priced for such top quality.

Hobby cooks and consultant could readily resort to King Sue when their or their client’s budgets get a bit tight so as to avoid sacrificing taste and flavor. Thus, the only Ten Outstanding Young Men Awardee for Culinary Arts, advised homemakers, chefs, and restaurateurs:

“Before you think deli items, take a second look at your King Sue products because they have great applications for reasonably priced ingredients with good quality.”

* * *

Indeed, King Sue is synonymous to quality. As a fifth generation business started in 1930 by Mr Cu Un Kay who began by selling whole leg Chinese hams in Chinatown. “The name comes from King, meaning ‘royalty,’ and Sue, meaning ‘small,’ shares Mr Richie King, VP for Marketing, “because my grandfather who is small in physical stature, has big dreams for his family.”

Thus, after 89 years, King Sue, which was incorporated in 1970, has diversified from whole leg hams to sausages and cold cuts to other meat products. “Today, the company boasts of a variety of quality meat products, ranging from traditional hams to smoked bacons and sausages, as well as traditional favorites tocino, longganisa, and sisig,” adds Mr King.

King Sue, however, continues to step up its game by reaching further into the high-end and more health conscious market. In 2019 it launches its Kaiser Deli Brand, which offers ultra-premium sausages, bacons, and hams for the most discriminating clients. All King Sue products are both GMP and HACCCP certified.

Maintaining quality and supplying the market demand are easy for the King Sue because everything’s made in house using state-of-the-art German equipment. “But, even with these high-tech machinery, preparation for the Christmas season starts in August for the whole bone Chinese hams,” confessed Mr King. “It takes a month to properly cure whole bone, which still needs to be smoked then cooked. It takes patience to perfect them.”

Major supermarkets—SM, Robinson’s, and Puregold—as well as hotels and restaurants from La Trinidad, Metro Manila, through Bicol carry King Sue products, which are distributed nationally through distribution partners.

“King Sue moves forward in 2019 with another milestone on top of its high-end line,” opens Ms Romana Go, VP for Human Resources, “by slowly converting to merit-based management. Although the company remains a family business, we’ve started hiring outside employees for key management positions—Of course, the recipes from our grandfather and the tradition of making hams remains a family secret.”

* * *

Chef Gene Gonzalez, who is the consultant responsible for the success of some 60 food establishments/businesses and a member of the London-based International Wine and Food Society, has personally witnessed the versatility of King Sue for all occasions and cooking needs.

Thus, Chef Gene’s world-class expertise and impeccable taste shares with us one of the secrets of his delicious traditional dishes at home, innovative meals at Café Ysabel, and creative recipes for the Center for Asian Culinary Studies: King Sue’s Chinese ham, bacon, and dried pork feet along with a delightful array of new meat products!

Every kitchen will surely take on a new level with by having King Sue as its old reliable partner for its meat needs. Without a doubt, King Sue products are as good for the holiday table as they are for exciting everyday meals, special dinner spreads, and catering needs not just this Christmas but through the years to come!

Discovering Convenience with GCash

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Jesus Ogayre, Jr., 38, was running his small computer shop and softdrinks wholesale business in Pandacan, Manila when a friend urged him to put his family vehicle, a Mistubishi Adventure, to better use by driving for Lalamove.

Curious, he went to a Lalamove orientation with his documents— police clearance, driver’s license, pictures of vehicle, OR/CR—and by the end of the day, he was convinced he could do it part-time. He paid the P3,000 cash bond and began driving for Lalamove the next day. That was in June 2018—he is still with the logistics company today, and as a full-time driver.

“When I started, Lalamove was more like a hobby that brought in extra income. But I enjoyed it, and l I found myself going home only when there were no more bookings. It’s now a full-time job for me, and it pays for our monthly mortgage on the Adventure,” Ogayre said.

Working with the logistics company, which is also popular in Singapore and Hong Kong, introduced Ogayre to GCash. He had never used any mobile wallet apps but as a Lalamove driver, he needed to download GCash to receive his earnings.

Lalamove is one of many companies that have moved their payment platforms to GCash’s Powerpay+ for more convenience and better security. Powerpay+ is an online disbursement facility that makes remitting commissions, salaries, incentives, allowances, and even loans easier and safer with the use of GCash. Employers who use Powerpay+ can simply move funds from their GCash account to other enrolled GCash accounts.

“At first, I found it difficult to use something unfamiliar but the more I used GCash, the easier it became for me. I learned how to top up, which I usually do at 7-Eleven stores, and now I can even send money,” he said.

Ogayre discovered the convenience of sending money through GCash when one of the recipients for a booking was not there to receive the package and had left no money with those who will accept his delivery.

“The client called me and asked if she could just transfer the payment to my GCash account. I said OK, and she sent the P500 payment to my GCash. That’s it—it was fast,” he said.

Ogayre, a father of four, said he himself used GCash’s Send Money feature when a friend approached him for a small loan. He transferred funds from his GCash account to his friend’s GCash account. His friend also used GCash to send payment to Ogayre’s PNB account.

Besides sending money, Ogayre also uses GCash to buy load; he received P50 free load because of one transaction.

“I really want to learn everything in the GCash app, especially how to pay bills. I want to know more about how I can use it everyday. I’ll ask the other drivers for tips on how they use GCash,” he said.
Ogayre, whose vehicle is in Lalamove’s MPV (300 kg) category, said he could earn as much as P12,000 weekly from Lalamove if he works six days a week. His bookings usually involve delivering cake, cosmetics, flowers, auto supply, and even electric fans, but his most valuable package so far were medicines and medical supplies, which came with a staff escort from Pasig. The company that booked Lalamove was a supplier to Mercury Drug, also a GCash merchant partner.

Ogayre’s wife now runs their shop and softdrinks business while he takes on a different journey with Lalamove, discovering new ways of doing things.

Robinsons Townville challenges dance creativity through #OurFunOurSquad contest

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Robinsons Townville celebrated the creativity of various dance crews as it challenged them to perform to the latest dance mix of the Robinsons Townville jingle.

And Ken San Jose, the 3rd place in the final round of the “World of Dance Philippines” was there to show a number of dance step while the audience were entertained.

The #OurFunOurSquad dance contest, held last August 31 at Robinsons Townville in Pulilan, Bulacan, attracted several talented dance crews who showcased their modern and hip-hop dance covers of the new jingle.

No less than Los Angeles-based YouTube content creator and international dancing sensation, Ken San Jose, was among those who graced the performances. The “World of Dance Philippines” contestant who has collaborated with artists like Jason Derulo, WilldaBeast, and Alexander Chung, also wowed the audience with his own dance number prior to awarding prizes to the winners.

Folk Jumpers took home the grand prize of P10,000 worth of Robinsons gift certificates (GCs) and P5,000 worth of cash.

Beat Dancers landed in 2nd place and received P7,000 worth of Robinsons GCs and P3,000 cash while Novel Crime settled for 3rd place and got P3,000 worth of Robinsons GCs and P2,000 worth of cash.

The #OurFunOurSquad dance battle contestants and audiences also enjoyed exciting pocket activities courtesy of Robinsons Supermarket, Daiso, Swift, and Universal Robina Corporation. They were also treated to an interactive arcade experience care of Dance Kinect.

Aside from building a more harmonious community with the #OurFunOurSquad Dance Contest, through celebrating art and culture, and promoting a sense of involvement and collaboration; Robinsons Townville continues to create accessible shopping experiences for Filipinos with the presence of their stores near schools and residential areas.

Don’t miss out on what transpired during the Robinsons Townville #OurFunOurSquad! Check out and “like” Robinson’s Townville’s official Facebook page at facebook.com/RobinsonsTownville/, or visit their website at www.robinsonstownville.ph/

IPSUM JPX – Working to elevate the Filipino Brands and Entrepreneurship

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Left to Right – Victor Galzote , Director for Branding – Corporate Branding and Marketing – Okada Manila ; Ms Cielo Ortega – Reboredo, Vice President, Sales & Marketing, Hospitality & Entertainment; Mary Faith A. Abaño, CPM President, Philippine Marketing Association; Ms. Alpha Gracias C. Allanigui, CPM Director-in-Charge, IPSUM: JPX

The PMA’s new flagship marketing conference features Japan on its inaugural year.
On its 65th anniversary, the Philippine Marketing Association (PMA) celebrates a new dawn by bringing the world stage of marketing to the PMA’s new flagship conference, IPSUM, which is the first-ever, country-focused marketing event to be held in the Philippines.

For its inaugural conference, the PMA will break ground with “IPSUM JPX: Marketing Exchange Japan” on September 19, 2019 at OKADA Manila. With Japan being one of the Philippines’ strongest economic partners, IPSUM JPX highlights the long-standing relationship between the two countries; not only in business, but also in the way Japan has influenced culture, food, and fashion.

Bringing Together the Top Minds Behind Japanese Global Brands
On its opening year, IPSUM JPX presents an impressive slate of speakers, featuring some of the top Japanese global companies. The one-day event will be further divided into three Tracks, with industry leaders discussing Japan’s distinct Culture, Leadership, and Innovations.

Attendees can also look forward to experiential cross-cultural expositions, educational discussions on best practices and innovations, and an engaging series of marketing workshops and networking activities at IPSUM JPX.

JPX: Culture

Through the years, Japan has evolved into one of the most unique cultures in the world, marrying the traditional and the modern to create a completely new identity. IPSUM JPX aims to look closer at how Japan’s distinct customs and lifestyle practices have made globally recognized products and brands. From organization to hospitality, the Culture Track will host such speakers as Christine Dychiao, the First Certified Consultant of the KonMari Method in the Philippines; Takahiro Kimura, All Nippon Airways (ANA) Co. Ltd, Administration and Sales Manager; and Takashi Oya, Okada Hotel’s President.

There will also be a Panel Discussion on the passion for Japanese culture, moderated by Cholo Mallillin, Event Marketing Head of Toycon PH. Panelists for this segment will include Jerome Villanueva, the Founder of Voltes V Documentary; Dr. Blue Soon, an International Trainer on Pokemon-Go; and JJ Yulo, a Food Travel Organizer for Japan.

JPX: Leadership

A global leader in business, Japan offers a wealth of marketing and branding insights from their ways of doing business, best-in-class systems, and brand mantras that have made Japanese leadership a global force. At IPSUM JPX, attendees can look forward to hearing from Kazuhiro Ozawa, President and CEO of Canon Marketing (Philippines) Inc.; Ann Christine Palisoc, President of Philippine Wacoal Corp.; and Masako Okamura, ASPAC – Dentsu Aegis Network Philippines’ Executive Creative Director.

The Leadership Track will also include a Panel Discussion on Japanese cult brands in the Philippines such as Onitsuka, which will be represented by Christian Herradura, Co-Founder of the Onitsuka Tiger Shoe Club of the Philippines. This segment will be moderated by Carlo Ople, who is the Founder and Host of Unbox.ph, and the Vice-President for Digital Strategy and Consumer Disruptive Business at PLDT/Smart.

JPX: Innovation

Forward-thinking and solution-oriented, the Japanese are pioneers in developing new methods and ideas. Zeroing in on this spirit of ingenuity and its role in creating revolutionary products, IPSUM JPX will feature innovative companies that have redefined the Filipino retail experience. One of the brands guests can expect to hear from is Family Mart, represented by Henry Albert Fadullon, President of Philippine FamilyMart CVS.

Gathering world-class experience, education, and engagement all in one place, IPSUM JPX highlights the best of Japan’s branding, cultural affiliations, and business mindset to the heart of Manila for a one-of-a-kind Marketing Exchange. “We are bringing great brands and great minds together for a creative exchange of ideas, best practices and innovations. The IPSUM JPX world stage will be bustling with energy, success stories and thought-provoking discussions,” says Jos Ortega, overall chairman of IPSUM JPX.

“As we mark our 65th anniversary, the Philippine Marketing Association is especially proud to present the first marketing conference of its kind in the country,” shares PMA President, Ms. Faith Abano. “Through IPSUM JPX, we realize our goal of creating a platform for Filipino Marketers to learn and exchange best practices from all over the world, so that, in turn, we can work together to further elevate the caliber of Filipino brands and entrepreneurship.”

Presented by the PMA, IPSUM JPX is a collaborative effort made possible by its partners: Salesforce, FamilyMart, Carlo Rossi, Casino Filipino, Maxicare, Okada Manila, Pagcor, and Rebisco Sandwich; Affiliates: Animo Magazine, Binary Digital Communications, Ex-link Events, Inspire Leadership Consultancy, Salt & Light Ventures, and TeamAsia; and Media Partners: Adobo Magazine, Business World, DOOH, DWIZ 882, 97.9 Home Radio, Manila Bulletin, My Inquirer, The Philippine Star, and United Neon Media Group.

About IPSUM

Redefining Marketing Conferences, the word “IPSUM” refers to the world stage of marketing, and with this, the Philippine Marketing Association (PMA) aims to create a platform for Filipinos to learn and exchange global insights and expertise. A restrengthening of the PMA’s annual National Marketing Conference, this event will highlight a chosen country each year, with the vision of allowing Filipino Marketers to dive deeper into international cultures and economies in order to gain a better understanding of the best international brands, businesses, and experiences.

About the Philippine Marketing Association (PMA)
Founded in 1954, the PMA was established to create awareness for the power of marketing in business, industry, and the academe. Pioneering various initiatives across the country, the Association works to develop and promote marketing as a science and a profession, and to serve as the policy-making and the recommendatory arm of the government on marketing-related issues. Today, the PMA remains the leading institution for marketing excellence in the Philippines.

Giving Filipinos more financial freedom and flexibility by using Cashalo

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“
Cashalo introduces the first-of-its-kind e-commerce digital-credit payment solution
Cashalo enables fly-now, pay-later solution on Cebu Pacific flights

Cashalo, rolled out its latest innovative product, Pay with Cashalo—a cutting-edge digital-credit payment solution designed to provide a transparent and consumer-friendly payment alternative to cash and traditional credit. Echoing its mission of making digital financial services more easily accessible to everyone, including unbanked and underserved Filipinos, Pay with Cashalo gives unrivaled choice, freedom, and flexibility to address lifestyle needs and provide a convenient, transparent and secure digital credit payment facility.

On top of making payments easier and more convenient, Cashalo’s solution helps broaden the e-commerce experience of Filipinos. Pay with Cashalo empowers Filipino consumers to easily pay for their online purchases over time, even without a credit or debit card. Data from the Bangko Sentral shows that less than 16 million Filipinos, or roughly only 23% of the population have bank accounts, with even less owning credit cards.

Kicking-off Pay with Cashalo, the fintech company partnered with Cebu Pacific that will enable more Filipinos to fly now and pay later. Through Pay with Cashalo, travelers can book flights worth a maximum of PHP7,000 on Cebu Pacific, use the new digital-credit solution as a payment alternative, then pay later in affordable installments over three or six months.

Hamilton Angluben, General Manager of Cashalo, said: “Through innovation, we are able to unlock greater financial possibilities for more Filipinos. As a first-of-its-kind solution, we firmly believe that ‘Pay with Cashalo’ can transform how Filipinos from all segments of society transact online and build a more secure financial future. We’re thrilled to launch this product with our valued partner Cebu Pacific who shares our mission to empower every Juan with more opportunities and create memorable moments.”

Pay with Cashalo is fully integrated into the booking system of Cebu Pacific. Travelers can easily choose Pay with Cashalo and enjoy its benefits as they book their domestic flights, with credit approval processed in less than three hours.

Candice Iyog, Vice President for Marketing and Distribution, Cebu Pacific said, “As Cebu Pacific enables every Juan to fly by broadening the base of travelers with affordable and accessible flights, our partnership with Cashalo will harness more potential travelers through a fly now, pay later scheme. It will enhance payment options for our customers and even provide assistance to those who have urgent travel needs.”

In the coming months, Cashalo will be partnering with many more e-commerce platforms and merchants to integrate Pay with Cashalo as a payment alternative.

By continuing to develop innovative and purpose-built financial products, Cashalo pushes financial inclusion forward while simultaneously promoting financial literacy. The company recently launched CashAcademy, a grassroots financial education program that makes accessible online and offline free learning modules and training resources to benefit more Filipinos. CashAcademy aims to cultivate a generation better equipped to make sound financial decisions, making them “Pera Experts”- financially aware and responsible.

About Cashalo
Cashalo is a leading fintech platform used by millions of Filipinos to build financial identities, access fast, secure, affordable credit and other financial services, and take control of their financial health. Since its launch in 2018, Cashalo has already helped over 1.5 million previously ‘credit-invisible’ Filipinos build a financial identity. The company continues to see rapid growth, with the Cashalo app in the phones of more than 3.5 million users and counting.

Cashalo is a wholly-owned subsidiary of Oriente, a Hong Kong-headquartered technology and data science company committed to financial inclusion in emerging Asia. Oriente’s founders include visionary leaders behind internet giants Skype and LU.com. JG Summit Holdings, Inc. is an important strategic partner and investor in Oriente’s regional efforts to build the future of finance and unlock economic value for the millions of unbanked people, underserved communities and merchants across Southeast Asia.

Media Contacts:
Patti Dizon
Communications Lead, Cashalo
patti@cashalo.com
09173282088

HP study shows Filipino millennial parents want their kids “future-proof”

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Key Survey Findings:
● Ensuring their children are future-proof is a top priority for Filipino parents
● 70% of Filipinos, the highest among markets surveyed, are willing to spend on extra
classes or activities for their children outside of regular school work
● 91% say it is most important for their children to be happy when they grow up
● Parents believe that printed materials are essential to learning
HP Inc. in the Philippines today released findings from the HP New Asian Learning
Experience Study. The survey explores how the personalities of these parents impact the
ways in which they define learning for their children in order to ensure they have the right
skills for their future success.
The study also revealed that most Filipino parents are realists. They are aware of the
potential obstacles that their children may face in the future and are willing to do whatever
they can to ensure that they are prepared. They want their kids to be exposed to the world
and develop skills that they can use beyond the class room and in real life.
“The study gives us insights on how learning is evolving and where our innovation can ensure
these young learners thrive,” said Pallasena V Viswanath, Managing Director of HP
Philippines. “At HP, we are aligned with the parental focus on reinventing learning to create a
positive impact on their children.”
Fighting a future of uncertainty
In all countries surveyed, future proofing children is the greatest concern for all parents.
Amid the accelerating inflation in the Philippines, 75% of Filipino parents surveyed say that
they worry about the rising cost of living, while 56% are worried about job security for their
kids in the future market. This is why a major sacrifice that Filipinos make for their children is
finding ways for them to learn a wide range of skills. 70% of these parents, the highest
among all markets surveyed, are willing to use a part of their family’s income in for extra
classes or activities in order to give their children an advantage over their peers.
When asked about their top priority for their child’s future, the study revealed that Filipino
parents only want their children to be happy and feel fulfilled. 93% even say that they like
teaching their children because it’s the best time to bond, rather than to control their learning.
Filipino parents want to take advantage of technology alongside traditional learning
The HP New Asian Learning Experience Study also revealed that parents believe printed
materials will impact their child’s learning more positively than purely digital learning.

Ultimately, they perceive a mix of both print and digital as most beneficial. Parents feel that
printed materials are better used for activities related to art (61%), math (60%), and
memorization (50%), whereas electronic materials better facilitate learning in music or auditory
skills (60%) and art (57%).
HP, through its range of innovative printers and personal computers, such as the HP DeskJet
Ink Advantage 3775 and the HP Pavilion x360, reinvents learning to ensure that students have
the right tools to develop their skills and help their practical, creative, critical, and inventive
learning.
For more information, please visit HP Official Store on Lazada.

Access the press kit here: http://bit.ly/HPNewAsianLearningExperience
About the HP New Asian Learning Experience Study 2019
The HP survey engaged 3,177 respondents across India, China, Thailand, Malaysia, Singapore,
Indonesia and the Philippines aged between 25 and 42 with at least one child. The survey was
conducted from November to December 2018. The results in the press release are based on
respondents in the Philippines only.
About HP
HP Inc. creates technology that makes life better for everyone, everywhere. Through our product and
service portfolio of personal systems, printers and 3D printing solutions, we engineer experiences that
amaze. More information about HP Inc. is available at http://www.hp.com

Win exciting prizes at #GadgetGameAtSM

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Name something more satisfying than topping the scoreboard on your favorite mobile game – we’ll wait.

Shoot and win prizes as SM Supermalls, in partnership with Cyberzone and VIVO, hosts #GadgetGameAtSM, an interactive on-ground challenge that lets players shoot digital phones into virtual shopping bags under 60 seconds – happening from August 10 to 14 in select SM malls nationwide!

“Shoppers can unleash their inner gamers at #GadgetGameAtSM this August. Whether you’re a professional or casual gamer, there’s something to watch out for at SM this Cybermonth,” said Jonjon San Agustin, SM Supermalls senior vice president for marketing.

Here’s how to join in 4 easy steps:

Locate the #GadgetGameAtSM booth at a participating SM mall near you.
Scan the QR code at the event area using your mobile phone, and log in to be able to see your score on the digiboard.

Swipe up on your phone screens and shoot as many digital phones as you can into the virtual shopping bag within 60 seconds. Win exclusive giveaways, including VIVO phones, when you get into the top 25!
For better chances of winning, you have two attempts to scan, play again, and have fun!
It’s time to put your game face on this Cybermonth 2019! Head over to the following SM malls to experience #GadgetGameAtSM: Megamall, Seaside City Cebu, Pasig, Fairview, Novaliches, San Jose Del Monte, Sta. Mesa, Manila, San Lazaro, Taytay, Masinag, Bicutan, Dasmariñas, Molino, Rosario, Trece Martires, San Pablo, Calamba, Batangas, Lipa, Lucena, Baguio, Tuguegarao Downtown, Rosales, Tarlac, Olongapo Downtown, Megacenter Cabanatuan, Cabanatuan, Clark, San Fernando, Valenzuela, Marilao, Baliwag, Sangandaan, Pulilan, Urdaneta Central, Telabastagan, and Iloilo, among others!

No matter what your tech interest is – whether it be e-sports, gaming, virtual reality, music, or photography – there will be something for you at Cyberzone! For more information, visit www.smsupermalls.com.