Two Special Celebration for Baskin Robbins

Baskin-Robbins (BR), the world’s most beloved ice cream brand, marks two significant milestones as it celebrates its first year in the Philippines and simultaneously 70 years since its birth in California in 1945. These major events inspired the launch of the BR 31 Smiles Project – a CSR campaign providing free cleft lip reconstructive surgery to 31 children in partnership with the renowned charitable foundation, Operation Smile.

“This is a very special celebration of 2 important anniversaries. We’d like to express our deepest thanks to our loyal customers for supporting the brand throughout its first year in the Philippines,” says Michael Dargani, president IceDream Inc., the company that exclusively operates Baskin Robbins in the Philippines. “In line with our commitment to serving fun and smiles for seven decades, Baskin-Robbins is truly proud to welcome the 31 beneficiaries of our BR 31 Smiles Project” added Dargani.

BR 31 Smiles Project is a campaign intended to bring back the smiles of children with cleft lip and cleft palate through free reconstructive surgery, funded by Baskin-Robbins Philippines. The number 31 is symbolic of the brand’s heritage as it is known for carrying 31 flavors of ice cream at any given time – one for every day of the month. The amount needed for the 31 surgeries was raised through various promotions at the store level as well as at special selling events.

One of the beneficiaries of the cleft lip surgery is Wivina ‘Vina’ Marie Maninang, age 5. Due to her cleft lip condition, Vina was unaccepted by other children in her community and was often bullied. Under the BR 31 Smiles Project, Vina was selected by Operation Smile to undergo free reconstructive surgery at Sta. Ana Hospital. Many have witnessed Vina’s touching story in the You tube video created by Baskin Robbins at the start of their campaign in June this year.

“Kitang-kita ko po ang malaking pagbabago sa aking anak na si Vina pagkatapos ng maoperahan sya,” shares Maritess Maninang, Vina’s mom. “Kung dati po na madalas syang umiyak sa akin kapag natutukso ng mga kalaro nya, ngayon po ay mas lumakas ang loob nya na harapin ang mga ito,” she adds.

Vina dreams of becoming a professional dancer someday. And now that she has been given a brand new smile, there is no stopping her from making this dream a reality.

“On behalf of Operation Smile, I would like to thank Baskin-Robbins for this wonderful project. Your ‘BR 31 Smiles Project’ has not only brought back the smiles of 31 children
but also helped their families and restored the enthusiasm and happiness of these wonderful kids,” shares Anne Gonzales, vice chairman of Operation Smile Philippines.

And the happiness doesn’t stop there. Baskin-Robbins has just introduced a delicious new lineup of indulgent Cookie Sundaes, premium Baskin-Robbins ice cream paired with warm, chewy cookies and topped with sundae toppings. Starting October, guests can create indulgent sundaes customized to their liking by choosing from a selection of warm and chewy White Chunk Macadamia, Dark Chocolate Chunk and Double Fudge Cookies to serve with up to two of their favorite Baskin-Robbins ice cream flavors. The Warm Cookie Ice Cream Sundae can be topped with hot fudge, praline caramel sauce, candy pieces, cookie pieces, whipped cream and cherries.

Over the past 70 years, Baskin-Robbins has brought its famous 31 ice cream flavors to the world. While the brand started as a neighborhood ice cream shop in California in 1945, it now has more than 7,500 locations in nearly 50 countries worldwide.

Baskin-Robbins was founded by two ice cream enthusiasts and brothers-in-law who shared a dream to create an innovative ice cream shop that would be a neighborhood gathering place for families. Over 300 million people visit Baskin-Robbins each year to sample from more than 1,200 flavor creations available in its ice cream library. Baskin-Robbins offers guests around the world a wide range of hard scoop ice cream flavors, along with custom ice cream cakes, delicious frozen beverages, ice cream sundaes and take-home frozen treats.

For more information about Baskin-Robbins, log on to www.baskinrobbins.ph or check out their Facebook (facebook.com/baskinrobbinsph), Twitter and Instagram (baskinrobbinsph) accounts. Or visit Baskin-Robbins shops at the Central Square, Bonifacio Global City; Greenbelt 5 and Glorietta 5 in Makati; Fairview Terraces and Trinoma Mall in Quezon City.

Blue Water Day Spa Therapeutic Colonic Massage: Detox for Faster Weight Loss

As we become more and more exposed to toxins – from the unhealthy food that we eat to the pollution we encounter on our daily commute across the metro, our body becomes heavy because of the buildup of waste, leading to a loss of energy and an uncomfortable disposition.

Detox and regain your energy through Blue Water Day Spa’s Therapeutic Colonic Massage, the newest and most effective detox management treatment used by celebrities like Christian Bautista, Miss Universe 2013 Third Runner-Up Ariella Arida, Ken Alfonso and Wynwyn Marquez.

Combining medical science with Blue Water Day Spa hospitality and relaxation, the Therapeutic Colonic Massage helps gently remove excess toxins from your body, starting with those that have accumulated in your digestive system.

The treatment concentrates on the core (abdominal area), loosening the hardened blockages in your system through massage. The body then naturally expels these wastes through normal body function.

Enjoy the full-hour treatment, made more relaxing with the use of chamomile oil, in the calming ambience of the Blue Water Day Spa suites. Though the massage on the abdomen itself takes approximately 20 mins, you will enjoy lasting results.

In as little as one session, find relief from common digestive problems such as constipation, bloating, gas, and abdominal pains and cramps. The gentle boost on your digestive tract realigns organs and also helps your body cope better with hard-to-digest food. Regular, weekly treatments offer long-term benefits that include improved sleep, more defined abdominal muscle tone, and restored energy.

As you detox, the treatment also primes the body to respond better to diet and exercise, helping you lose weight faster and safely. Say goodbye to stubborn love handles, as you welcome a shapelier and more defined figure.

Christian Bautista, popular singer/actor, an avid fan of the Therapeutic Colonic treatment, shares, “As a performer, my schedules are hectic and always changing, so I have to be in the best shape possible to meet all the demands of my work. The long nights and late meals do take a toll on my body. With the BlueWater Day Spa Therapeutic Colonic Massage, I feel better and have more energy. It’s a gentle detox that serves a dual purpose, because it helps you lose weight, too!

Ariela Arida, Miss Universe Third Runner Up 2013, visits Bluewater Day Spa whenever she has the time. She pampers herself with a relaxing and beautifying Collagen Facial Treatment from Bluewater Day Spa to keep her skin looking youthful with that special glow.

Actress Winwyn Marquez keeps herself physically fit with various exercise regimens. But when it comes to looking her best, she visits Bluewater Day Spa for her Photo Therapy Flash (IPL) Treatment. Using a highly advanced yet safe laser technology, this removes unwanted hair permanently.

Actor/Singer/Host Ken Alfonso indulges in Bluewater Day Spa’s Revitafirm and Revitashape Treatments. Using the technology of heat through the RF machine, this treatment tones your face and body and melts away excess cellulites. It helps Ken achieve those perfect abs.

Jumpstart your journey to a healthier, sexier, and more energetic you with Blue Water Day Spa Therapeutic Colonic Massage.
BlueWater Day Spa has branches in Ortigas-Greenhills (Tel No 7278420), Makati (Tel No 8173126), Capitol Hills (Tel No 4730455), Eastwood City (Tel No 9151247), Tomas Morato (Tel No 4865455) , Cotabato City (Tel No 09228399751) and Naga City (09177391822). For franchising information please call 6951820 or 6691634. www.bluewaterdayspa.ph

The 36th Agora Awards: A Beacon of Marketing Excellence

Being management as a course and a career gave me an impact that it would something to do in any business – a recall  when I attended Agora Awards to that would embed brands to be known.

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PR Material:

Marketing is a dynamic and continuously evolving field. Every year, Filipino companies come up with innovative and effective marketing campaigns that change the mindsets of consumers and build brands. These are campaigns that embed themselves in the minds of people, creating results and bringing success.

In the Philippines, one award recognizes these marketing breakthroughs. An award with a long history of recognizing the best of the best in Philippine marketing. It’s an award that’s highly regarded and most prestigious that it’s known as “The Oscars of Philippine Marketing.”

It’s better known in the Philippines as The Agora Award. “The Agora Awards are a testament to the passion, dedication, brilliance and commitment of excellent individuals and companies in the marketing industry,” says The Agora Director-in-Charge, Alpha Allanigui. The Agora Awards started in 1979 to recognize outstanding efforts in marketing by individuals and companies in the industry.

This was a project of the Philippine Marketing Association or PMA, and was one of the highlights of their silver anniversary that year. It was the brainchild of Guillermo T. Garcia, and was introduced under the leadership of then president Agustin Bengzon.    

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Now on its 36th year, The Agora Awards continues this legacy of marketing excellence, and celebrates the programs and people who have created an indelible mark in marketing. People who are an inspiration to their peers as well as the younger generation. As Allanigui explains:

“We wish to highlight that we have more professionals and companies to recognize in this field, and that the younger generation can have professionals to emulate and Filipino companies to be proud of. The Agora Awards honor the best creative and strategic minds in the marketing industry. We hope that as we honor we can also build on the aspiration to be an Agora while thinking of having to give back to the Philippines. ” she adds.

The first Agora Awards had three categories, namely Marketing Management, Marketing Education and Entrepreneurship. Through the years, additional categories were added to include Marketing Company, Advocacy Marketing, Overseas Marketing, Export Marketing, and, last year’s new category, Marketing Communication.

Recognizing the roles of entrepreneurship in innovating the marketing field, a category on Entrepreneurship was also introduced in The Agora Awards. Divided into 3 categories according to the size of business: Small-, Medium-, and Large-Scale, this category has been well received by Filipino entrepreneurs. A fact that can be seen in the number of entrants and nominees in the category these past years.

The PMA also recognizes the work of public figures who have marketed and advocated the beauty of the country and its people. With this as inspiration, the Honorary Agora Award will now be presented to individuals who have made great contributions in Nation-building. This Honorary Award is recommended by The Agora Committee and is only awarded upon the consensus and unanimous vote of The Agora Board and Awards Committee. This year, a distinguished personality will receive The Honorary Agora for Nation-Building.
The 36th Agora will also be the venue for one of PMA’s programs, the Agora Circle Conference. Presided over by former Agora Awards winners, attendees of the conference will learn first hand the personal stories of the awardees on what inspired them to create their winning marketing campaigns. Their insights and talks are designed to inspire participants to apply these same lessons and strategies in their own businesses. Here, they will also discuss latest developments and trends in marketing.

The Agora Circle Conference is one of the initiatives that the PMA has brought back for The 36th Agora. “This year, we decided to revive it, because we saw that people are really looking for avenues to learn more about marketing, its trends and innovations,” says Donald Lim, member of The Agora Awards board of advisers. “We saw that in the conference last July when a lot of people attended. They really wanted to get in touch with new marketing tips.”

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This year’s Agora Circle Conference follows the theme “Fifty Shades of Marketing Darker.” Aside from former Agora winners, it will also feature some of the country’s best speakers, members of the academe, industry professionals and students discussing topics that are of interest to the local marketing industry. These include topics on branding, entrepreneurship, social responsibility, and technology. All talks shall be made available online to serve as a resource for marketing professionals and students.

“Marketing is all about being first, in any way and in any form,” Lim says. “Our challenge is to always innovate one’s self. Since the needs of consumers change, so should the products and services you’re offering.”

In its totality, The 36th Agora – through its awards and the Agora Circle Conference – will serve as a beacon of marketing excellence. This is part of the PMA’s commitment to continuously uplift the country’s marketing industry and discipline.

Nominations for The 36th Agora Awards are being accepted until September 8. 2015. For details and nomination requirement, visit www.theagora.ph.

For details about the 36th Agora Awards, visit www.theagora.ph. For information about the Philippine Marketing Association, visit philippinemarketing.net.ph.