Kris Aquino is the latest endorser of Ever Bilena

Ever Bilena, the country’s no. 1 color cosmetics retail company welcomes the “Queen of All Media” Kris Aquino to its growing family.

“We are so excited that Kris is with us. Ever Bilena’s success is built on credibility and this is what our newest ambassador brings,” says Ever Bilena CEO Dioceldo Sy.

Over the years, the brand has evolved along with its growing market by providing fresh and trendy color cosmetics to women of different lifestyles. “We have been in the business for 35 years. We are proud not only because we are the leader in color cosmetics but also because we are a Filipino brand,” Sy said.

He added that, like most retail products, Ever Bilena is facing a new generation of users. “Makeup trends, such as fashionable colors, change so quickly because of social media and online platforms. We welcome this challenge with innovative products for everyone who wants to be beautiful and confident.”

Ever Bilena

As the newest ambassador for the cosmetics brand the “Queen of All Media” is all set to try Ever Bilena’s over 1000 products. From eye shadows, mascaras, BB creams and concealers, to fragrances, lipsticks, palettes and tools, makeup lovers can expect a lot of excitement from the much-awaited partnership.

Ever Bilena

“Looking good is no longer a luxury,” said Sy. “Our products are affordable, but known to be of high quality and trusted by generations. It’s easy to make money, but it’s very hard to earn credibility, which should always be the foundation and capital of any business.”

Ever Bilena

To learn more about Ever Bilena and its brands, visit www.everbilena.com.ph, https://careline.com.ph/ and http://blackwater.com.ph/.

Score Bigger and Brighter Deals with Samsung until January 31!

Only a few days left to bring home Samsung UHD TVs! Upgrade your home entertainment while scoring great deals through Bigger and Brighter promo which runs until January 31 only!

 

With the Samsung Curved UHD TV, you can enter a world with a wider spectrum of colors, improved contrast, and pixels that are 4x that of Full HD. All these contribute in creating an immensely satisfying viewing experience. Complement this excellent picture quality with a curved TV design to get a wider field of view, delivering a wrap-around effect while watching. 

 

Completing the immensely satisfying viewing experience is the crystal clear audio from Samsung Soundbars. It delivers the way sound should sound — cinematic and multi-dimensional. These soundbars embody the next-generation of hassle-free home theater experience and debunk the usual perception that bigger speakers will always be better and more powerful.

 

The Samsung UHD TV’s stunning 4K resolution partnered with high-quality audio from the Samsung Soundbar will surely redefine the way you consume entertainment this 2018. With Samsung’s Bigger and Brighter Holidays nationwide promo, enjoy discounts of up to 40% on Samsung Flat and Curved UHD TVs.  Buy a Samsung Soundbar with Dolby Atmos Technology or the Samsung Sound+ Curved Soundbarat lowered prices and get a free Wireless Audio 360 Speaker or Blu-Ray Player, respectively.

 

Hurry! Jumpstart the New Year with a big and bright outlook and score these great deals on Samsung’s state-of-the-art entertainment devices until January 31, 2018! Head now to the nearest authorized dealer and know more about this promo by visiting Samsung Electronics Philippines’ official Facebook page or samsung.com.ph.

PLDT SME Nation powers PFA with cashless transactions by PayMaya

Leading digital solutions and telecommunications provider PLDT Enterprise, through its Small and Medium Business Group PLDT SME Nation, is making cashless transactions available to more Filipino consumers, recently sealing a partnership with the Philippine Franchise Association for the adoption of its PayMaya QR Code facility.

PFA is the country’s largest franchise association that boasts of some of the most recognizable local and international brands from various industries; PFA members include industry giants Bibingkinitan, Fruit Magic, Goldilocks, Potato Corner, 7-11 and Toby’s. PFA champions sustainable franchising for economic development and nation-building.

With the implementation of the PayMaya QR Code facility for cashless and seamless transactions in some of PFA’s members, PLDT Enterprise continues its vision of empowering Filipino entrepreneurs by providing them the most advanced and tailor-fit technologies. The partnership with PFA also marks another milestone in PLDT’s journey towards a fully digitized customer experience.

The PayMaya QR code gives consumers the capability to make cashless payments by simply scanning the QR code at the establishment using the PayMaya app. On the other hand, merchants do not need payment hardware in order receive PayMaya-enabled cashless payments. Additionally, for merchants, PayMaya significantly decreases the risks associated with handling cash payments.

“Today, a pressing consumer demand is for an efficient, accessible and authentic engagement retail experience. Driven by a fast-paced digital time, this demand is growing even more and businesses have to respond and even go beyond these expectations in real-time,” said Franklin Go, Chairman at PFA.

“The introduction of PLDT’s PayMaya QR code is a significant step for local enterprises to be able to keep up with this demand, and set a whole new standard in seamless and digitally-driven customer experience.”

“We at the PLDT group have one goal—for all consumers to stay connected and to enjoy safe, secure and convenient seamless payment transactions in their favorite stores or outlets, making shopping especially this holiday season easier and safer,” shared PayMaya Chief Operating Officer and Managing Director Paolo Azzola.

FVP and Head of PLDT SME Nation, Mitch Locsin, expressed his excitement for the significance of this partnership: “PLDT has always recognized and supported PFA’s mission and vision for Filipino products and franchises to grow into local and even global giants. With the forging of this new deal, we underscore our support for our valued partners at PFA and their objectives through the continuous development and implementation of breakthrough digital solutions such as the PayMaya QR code.”

To know more about PLDT Enterprise and its products and services, visit www.pldtenterprise.com.

PayMaya Philippines, the country’s pioneer and leader in cashless payments, is the digital financial services arm of PLDT’s Voyager Innovations. To know more about PayMaya QR, visit qr.paymaya.com.

SM Store, PayMaya lead retail industry transformation with cashless payments

SM Store and PayMaya Philippines are once again redefining the shopping experience in the Philippines with a new campaign to provide added convenience and delight to customers through a nationwide 10% rebate on all purchases made using PayMaya QR.

Through PayMaya QR, shoppers at The SM Store can just open their PayMaya app, tap the “Scan” button, and point their phones at the special QR codes displayed at The SM Store’s Mobile Pay lanes to complete their transactions. PayMaya’s cashless system has been made available since last December in all branches of The SM Store nationwide.

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To encourage more Filipinos to experience cashless convenience, PayMaya is offering an introductory promo where shoppers can get a 10% rebate (up to P100 per branch per day) on their purchases whenever they pay using PayMaya QR at all branches of The SM Store from January 15 to April 15, 2018. For every P1,000 spend, shoppers also get the chance to win an iPhone X.

“We are happy to have a new way to make shopping more convenient for our shoppers,” said The SM Store President Chelo C. Monasterio. “The retail landscape is changing, and The SM Store is proud to lead the way with partners like PayMaya.”

“More and more Filipinos are using cashless payments with PayMaya, and we’re excited to work with like-minded companies such as SM in innovating on the retail shopping experience with the help of our payment technologies. With companies like SM taking the lead, we’ll see PayMaya QR in a lot more stores and establishments all around the country,” said Manuel V. Pangilinan, Chairman at PLDT, Smart, Voyager, and PayMaya.

Easy payments, top-ups at The SM Store

Be it the latest fashion items, toys, shoes or home products, Filipinos can now easily pay for all their shopping finds at The SM Store with just their phones with the help of PayMaya QR.

Getting a PayMaya account is easy. All they have to do is download the PayMaya app on the Apple App Store or the Google Play Store, register for an account using any mobile number from a Philippine mobile network, load up their account in any of the more than 15,000 PayMaya load-up touchpoints nationwide, and use the “Scan” QR feature within the app to instantly pay for their purchases.

Paying with PayMaya is also made more convenient with load-up options at all SM Business Services inside The SM Store. Account holders can also load up their PayMaya accounts at 7-Eleven, ExpressPay, TouchPay kiosks, Palawan Pawnshops, Shopwise, Wellcome, 2Go outlets, Petron stations along NLEX, and Smart Padala centers, as well as through Unionbank ATMs and RCBC retail online banking.

“SM has been an early partner of PayMaya as a load-up center for our customers, as well as a valued partner of our Smart Padala remittance service. This is a natural progression of our collaboration as we make it easier for our customers to use their PayMaya accounts anywhere they are in the country. We thank our partners like SM for helping accelerate cashless adoption among consumers,” said Orlando B. Vea, President and CEO at PayMaya Philippines.

Building a Cashless Philippines

PayMaya’s partnership with The SM Store for QR-based payments builds on its trailblazing initiative of building a “Cashless Philippines” in line with National Retail Payment System initiative led by the Bangko Sentral ng Pilipinas that aims to increase the share of electronic transactions in the country by 20% in 2020.

To support this vision, PayMaya has launched game-changing innovations including PayMaya QR. Various merchants are now equipped with the payments technology, including all Smart Stores nationwide, food parks like The Yard Timog, Pioneer Street Market, and Hue Hotel and Resorts and Station X in Boracay, as well as establishments such as Fairmont Makati and Army Navy, among many others.

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Today, PayMaya is also the largest online and mobile acquirer in the Philippines, powering card payment acceptance of some of the biggest e-Commerce retailers in the country, including the likes of Lazada, Zalora, Philippine Airlines, and Cebu Pacific. Most recently, PayMaya has enabled McDonald’s to accept card payments in its restaurants and online delivery card acceptance will also be available soon.

PayMaya Philippines, the country’s pioneer and leader in cashless payments, is the digital financial services arm of PLDT’s Voyager Innovations. To know more about PayMaya’s products and services for consumers and businesses, visit www.paymaya.com.

Personal budget strategy to consider this 2018

Eat healthier, get more exercise, save more money, take up a new hobby – it’s the time of the year to make that list of self-improvements again. If your New Year’s resolution involves strict budgeting, there are countless of ways to make your funds work the way you need it to.

It’s more than just saving money, because the real question is, how? Global Fintech company Home Credit has six tips that you may consider when doing your budget plan.

1. Track your spending

Ask for receipts whenever possible, so you can log your expenses every day. You’re not even required to log them in an Excel spreadsheet (but if that works for you, go ahead!) –just keep it organized, so you can review it anytime. Remember, your goal here is to be aware of your daily spending habits so you’ll know the things you can live without.

2. The Slush fund

Be it an emergency or a car repair, there are high chances of encountering these unfortunate incidents. Keep them from running you into debt by having your emergency fund in an account that’s easily accessible for you. But use them only for emergencies!

3. Focus on one thing

A house? A Car? Or just start little like a new appliance or a gadget? The point is to determine one specific goal and focus all your efforts on obtaining it.

You can’t have many financial goals and try to achieve them all simultaneously without draining your other funds. Prioritize one objective and figure out how you are going to get there. If you think this means you’ll have to trim your expenses, you’re right.

4. The fun fund: cut down on it

There are just some days when you can’t resist the impulse to buy something out of boredom. Either that, or you just choose to spend on unnecessary things when you can just opt for a cheaper—rather, simpler way of living. Once you have tracked your spending and found what you don’t need, try to gradually—if not immediately—take it out of your system.

5. The list

List, list, and list. You’ve heard it again and again to emphasize its importance. If you have a list for even the smallest things you need to buy, you’ll less likely spend on impulse purchases and only stick to what you’re looking for. Of course, it’s a totally different issue if you decide to buy something else instead of the one on your list!

6. Installments

If you’ve already come up with a budget plan, but think that the monthly costs might still be heavy for you, then you might find it hard to do one time big time payments. Rather than one all-out spending, how about pay in installments to make your monthly costs lighter? Imagine paying for them and still having enough money!

It’s possible, even if you have no credit card. With Home Credit, you can buy yourself a reward and pay for it through installments – at 0% interest rate. Through their simple application process and fast loan approval, you can afford the things you want, and still have spare budget to add to your other funds. It only requires your two valid IDs, a filled-out application form, and 20 minutes of your time to get approved.

Budgeting isn’t just about living the matipid lifestyle, as we Filipinos like to call it. It’s more on handling your funds wisely by setting your priorities straight and maintaining your discipline to stay within your limits. And if you followed our advice to set your focus on one thing, Home Credit’s installment promos will make sure that you’ll get it in a budget-friendly way.

For more info about Home Credit’s promos, loan applications, and store locations, visit www.homecredit.ph.

New Design Graduates Training grooms next design leaders

Fifteen young designers are set to exhibit their showpieces as they move on to the next phase of the New Design Graduates Training (NDGT) Program, a track under the Design Center Competency Program which is developed by Design Center of the Philippines, an agency attached to the Department of Trade and Industry.

The NDGT is a year and four months-long program that serves as an avenue where emerging and practicing professionals can enhance their individual competencies through intensive training by an industry recognized Design Mentor and Program Advisors. It also aims to improve the quality, competitiveness and branding of Filipino products in the global market.

The NDGT has three phases with the first phase being – The Incubation, which specifically focuses on strengthening the participants’ philosophy and orientation towards design fundamentals to build their own voice. Activities in the incubation phase include Design Talks to gain further knowledge on creative thinking, design management and design business from several resource persons including the Design Mentor and Program Advisors; Learning Crafts to acquire or increase knowledge of participants on six crafts like pottery, metalworks, handmade paper-making, embroidery, sculpting, molding & casting, and carpentry; Anatomy of Product Design to further understand the design practice and process by dissecting and restructuring the product to learn its materials, processes, labor and skills requirement and price point.

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The second phase is Apprenticeship, which is geared towards a deeper appreciation of craftsmanship, cultural sensitivity, and application of studies from the incubation phase. Still under the guidance of the design mentors, participants will apprentice with select companies in the Philippines, with whom they will provide design assistance to as they also learn about the trade and business. At the same time, designers will also be exposed to various international exhibitions and trade fairs where they can understand and gain insight on the needs of the global market.

The final phase is Atelier where participants will undergo actual design practice in a design firm, applying everything they have learned without the guidance of the Design Mentors. Each phase will have a performance assessment to determine who will proceed with the program.

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“The Design Center aims to cultivate a culture that thrives on creativity, value creation and innovation,” says Design Center of the Philippines executive director Rhea Matute. “At the heart of this program is a design and creative mindset, honing craftsmanship and bringing design back to making things and making them well.”

With the intensive training, the participants were given the opportunity to be closely guided by experienced Design Mentors, Program Advisors and Resource Persons who are highly influential in the international and local design and sourcing communities. Leading the roster are Tony Gonzales and Josef Crisanto, who serve as the Design Mentors of the NDGT. Crisanto is a production designer whose clients include, DTI’s Center for International Trade, Expositions and Missions (CITEM), Dedon, Swarovski, and APY Cane to name a few. He has trained extensively in Europe where he also earned a French Master’s Degree in Design under the mentorship of world-renowned industrial designer Tom Dixon. His work products have been featured in several international exhibits alongside other international designers notably at the “Worldwide” exhibit curated by the French designer Christophe Pillet at the Salon du Meuble and the Swarovski showroom in Paris.

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Meanwhile, Gonzales is an internationally-renowned designer who has been one of the preferred merchandising consultants of CITEM for its most major trade exhibit, Manila FAME. He is also the founder of A Greeting Card Company where several European investors were captured by his cutting-edge card concepts and calendars, thus tapping him to do commissioned works for product design as well as running international design workshops. Since the 90’s, he has consistently won the KATHA Award, an award given to designers and companies who show excellence in arts and design achievements.

For his part, Crisanto says of the graduates, “We are extremely proud to see our first batch of young designers move on to the next phase of the NDGT. Our mission is to groom emerging designers to become the future influencers of the Philippine design industry and we are confident that this will be good bearers of our mission.”

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And among the list of NDGT Participants are Rey Mark Aragon, Julyn Astillero, Gerbert Balaoro, Todd Wyatt Paul Benedicto, Pauline Kimberly Co, Adam Dominiq Domingo, Mark Joecil Escame, Joseph Raphael Espinosa, Louisa Veronica Ilustre, Alexandra Daphne Legaspi, Angel Kris Mayor, Clark Adrian Mendoza, Razel Mari Sta. Rita, Hannah Grace Tusi, and Joseph Yap. The DCDP is also made possible with the support of its partners who have been vital in making the program an immersive experience for the participants.

“The Philippines has plenty of young talented designers who have the power to share the country’s beautiful culture to the world,” says Department of Trade Industry Assistant Secretary Rosario Gaetos. “By producing globally competitive products, they are not only promoting our rich cultural heritage but also helping us achieve sustainable economic growth.”

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Without a doubt, the Design Center Competency Program is proof that the Philippines can elevate the quality, competitiveness and branding of Filipino products in the global market by giving young designers an avenue to enhance their skills and inspire them to showcase their talents locally and internationally.

The Design Center of the Philippines was established in 1970 by founding Executive Director and National Artist for Visual Arts Arturo Luz. Its main mission is to promote the use and appreciation of good design by strengthening the Philippine design industry and improving the range, quality, and thus the competitiveness of Philippine services and products. For more information, visit Design Center of the Philippines website https://designcenter.ph/ and Facebook page https://www.facebook.com/DTI.DesignCenterPH/

Shakey’s latest meal deal, with Edu and Luis #Lucky2018

How do you ensure good luck in 2018? It’s simple – surround yourself with family and good friends, spread good vibes, and gather around a heart-warming meal with the people you love spending time with.

This is exactly what father and son Edu and Luis Manzano intend to do this year. Luis has been part of the Shakey’s family since last year and has been renewed to be joined by his father, Edu. Both are known for their playful nature and are mostly followed on social media for their hilarious videos and posts.

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They appear in the newest advertisement where Edu is dressed in polka dots from head-to-toe, while Luis debunks this popular belief and shows his dad how to truly get lucky this New Year – by availing Shakey’s hottest 2018 Meal Deal.

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Shakey’s president and chief executive officer Vicente Gregorio is very enthusiastic about their new tandem. “Edu and Luis embody the brand in every way, which is why we are excited to welcome them into the Shakey’s family this 2018,” he said. “Guests will surely be lucky with this meal deal, since Shakey’s is centered on exceeding their expectations. Each year, it has become a tradition for Shakey’s to offer something more fun and family-friendly with our meal deals, and this 2018 is no different as we present the 2018 Meal Deal,” he added.

With these savings, guests are indeed lucky with Shakey’s 2018 Meal Deal! Get two large Thin Crust pizzas, two platters of pasta, ten pieces of Chicken ‘n’ Mojos, ten pieces Mozzarella sticks, a platter of salad, and two pitchers of iced tea. And this year, there’s the new addition to their pasta choices – Bacon & Cheese Fusilli Pasta, a delicious creamy blend of parmesan, mozzarella and cheddar, plus crispy bacon bits baked with fusilli pasta! On top of all the fun, you also get a free SuperCard! Experience the full #Lucky2018 by Shakey’s with this sweet deal only for P2,018.

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“Since way back, Shakey’s has always been a staple whenever there are family get-togethers and whatnot. I’m really glad and honored to be a part of the Shakey’s family,” said Edu.

For Luis, it is a win-win situation. “I am a big fan of the brand. I tweet about it and constantly order pizza when I’m home or at work,” he said. “Aside from that, I get to work with my dad, which makes it a lot more special,” he added.

Whether it be bonding time with the family, hanging out with the entire barkada, or just simply spending some alone time, you can always count on Shakey’s to give you a great experience.

Now you know how to achieve a #Lucky2018! Spend time with your loved ones, and make it more special by availing Shakey’s 2018 Meal Deal. You will never go wrong.

To learn more about the 2018 Meal Deal, visit their website www.shakeyspizza.ph, their official Facebook page www.facebook.com/ShakeysPH/ and Instagram page www.instagram.com/shakeysph.

OPPO Celebrates National Selfie Day at Enchanted Kingdom

Celebration continues with more than 100 smartphones to be given away this holiday season.

OPPO, the Selfie Expert, believes that the Philippines, being named as the “selfie capital of the world” is a title that calls for a celebration. Because of this, OPPO has come up with a National Selfie Day last November 30 by treating its loyal fans to a magical day at Enchanted Kingdom and announcing the National Selfie Day online contest with more than 100 phones to be given away this Christmas Season.

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Hundreds of OPPO supporters from all over Metro Manila have gathered for this special occasion. They were highly encouraged to bring their family and friends for a truly memorable experience. Everyone enjoyed the day with unlimited access to the park’s attractions and a variety of food choices around each park zone.

With various picturesque and selfie-worthy spots around Enchanted Kingdom, fans made sure to capture each moment using their OPPO F5 phones with its 20MP A.I. Front Camera and 16MP Rear Camera.

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“National Selfie Day is both a celebration and a reward to our fans for their undying loyalty and support to the brand. And what better way to celebrate this day than to share this with people that matter to them the most, their family and friends,” said Eason de Guzman, OPPO Philippines’ Public Relations Manager.

Capping off the day is a culminating concert where they officially announced the limited edition OPPO F5 6GB as the newest addition to the F5 line-up. OPPO also shared the news of its partnership with Miss Possibilities, a beauty pageant for young women with special needs. Both organizations believe in redefining beauty and thus, are one in their cause in capturing the real you in every person. The night ended with a magical fireworks display that left a smile to everyone’s faces.
National Selfie Day Continues

National Selfie Day doesn’t stop there as it is also an online contest wherein fans would stand a chance to win their own OPPO smartphone as they will be giving away 100 phones in 6 weeks from Nov 30 to January 10, 2018. Participants will simply upload their selfies at http://bit.ly/OPPONSD and follow the mechanics to qualify, a total of 18 winners will be announced weekly.

Also announced as well is the flagship limited edition red OPPO F5 6GB that will be exclusively available at OPPO concept stores nationwide starting December 9, 2017 for Php21,990. Every purchase comes with a free Olike Bluetooth speaker worth Php2,990.

For more exciting updates, stay tuned to OPPO Philippines’ Facebook page at https://www.facebook.com/OPPOPH/¬

Shopee Makes Gift-Giving Merrier this Christmas Season Celebrate 12 days of Christmas with attractive deals and free shipping

No Christmas season in the world is as fun and festive as that in the Philippines, and Shopee is here to make Paskong Pilipino even merrier. In addition to celebrating Filipino traditions centered around the themes of family and sharing, Shopee Philippines aims to make festive gifting more convenient and fuss-free.

“Christmas is a special occasion in the Philippines, but it’s also one of the busiest and most hectic times of the year, especially in Metro Manila. At Shopee, we offer both savings and convenience for Filipinos when it comes to completing their festive shopping online, so that they can spend more time with their families and friends,” said Terence Pang, Chief Operating Officer of Shopee.

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This Christmas, Filipinos can check off their Christmas shopping lists from the comfort of their homes with Shopee’s free delivery and cash on delivery options. To add to the festive cheer, from 11 November to 25 December, the Shopee Super Christmas Sale will be featuring huge discounts across popular gift categories including Health & Beauty, Home & Living, and Mobile & Gadgets. On December 11 and 12, shoppers can also look forward to non-stop exciting promotions, including P12 deals, discounts up to 90% off, giveaways, flash deals and many more. Participating brands include Cosmetique Asia, Unilever, Timeless Manila, Coca-Cola, Polaroid, Imarflex, Indoplas and Infinix.

There is no better way to get your Christmas shopping done than on Shopee.

To start your Christmas shopping, visit www.shopee.ph/christmas-sale.
Shopee is available for free download on Google Play and App Store.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support.

Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice. Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea’s mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.

CityMall, Department of Trade and Industry open Go Lokal! stores nationwide

CityMall is the latest mall operator to partner with the  Department of Trade and Industry(DTI) for their Go Lokal! Program, with the inauguration of its Go Lokal! outlet at CityMall-Anabu in Imus, Cavite, marking as well the opening of Go Lokal! in CityMalls around the country including as far as Boracay in Visayas and Cotabato in Mindanao.

Banking on CityMall’s growing network throughout the country, in prime areas across the provinces, CityMall Go Lokal! showcase items that are products of MSMEs (Micro, Small and Medium Enterprises) to help them access the mainstream market.

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Go Lokal! is a retail concept store that showcases quality and innovative artisanal Philippine products, crafted, designed, and produced by the country’s micro, small, and medium enterprises (MSMEs) from indigenous materials. These products received extensive product development assistance from the Product Specialists of the Design Center of the Philippines, a unit of the DTI. CityMall is owned by publicly listed real estate firm DoubleDragon Properties, the property arm of Mang Inasal founder Edgar “Injap” Sia II and Jollibee Foods Corp.

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“We are pleased to be working with the DTI on Go Lokal!,” says Sia, DoubleDragon Properties chairman. “With CityMalls across the country serving as the platform for helping micro entrepreneurs from the region, we are confident that through this project, these micro entrepreneurs can eventually grow and expand their businesses not just locally but globally as well.”

CityMall looks towards opening 100 CityMalls by 2020 in provincial Luzon, Visayas and Mindanao.