PRA elevates SM Megamall to Shopping Center of the Year Hall of Fame

Constant innovation will remain the Philippine retail industry’s significant growth driver in the coming years, according to Philippine Retailers Association (PRA) during its 19th Outstanding Filipino Retailers and Shopping Centers of the Year Awards held recently at the Marriott Hotel in Pasay City.

The retail industry has contributed about 18% of GDP in 2015 alone. PRA Vice Chairman Roberto Claudio cited OFW remittances, BPO earnings, increased consumer spending power, and tourism as key contributors to this development. Tourism, in particular, is projected to attract 12.5M tourists by 2022. This means demand for shopping, leisure and entertainment will increase tremendously.

Claudio said that although the retail industry has been experiencing growth over the last three years, it still has to address the challenge to keep the consumers coming to the stores because of the growing popularity of e-commerce. “We need to go beyond the idea of selling. We have to provide excellent customer experience for them to keep coming back to our stores,” he said.

Claudio gave SM as an example on how to meet the demand because of the company’s continuous investments in shopping, hotel and conventions, events and entertainment. “SM never stopped innovating. It keeps reinventing itself. In retail, you can’t afford to be complacent once you meet your sales targets. Just look at how many times SM innovates, how they keep reinventing their product categories, how they continue training their people,” Claudio said.

PRA Chairman Emeritus Samie Lim believes that SM’s success is driven by SM founder Henry Sy, Sr.’s ability to see beyond selling and marketing. According to Lim, Henry Sy was instrumental in bringing the Asian Retailers Conference and Exhibit to the Philippines in 1993 at the then newly built SM Megamall. There, he remembers seeing Henry Sy, exchanging ideas with, and learning from, the delegates who were some of Asia’s best retailers.

“Henry Sy is a true visionary. He doesn’t see things for what they are, but for what they can become,” Lim said. “That’s how SM became a leader. The company’s tradition of learning from the best retailers around the world continues until today. That’s the spirit of entrepreneurship.”

Today, the tradition is carried on by Hans Sy as president of SM Prime Holdings. “This win is a tribute to the entire team whose hard work has helped build the SM brand in the way it is recognized today,” said Hans Sy about the various awards SM brought home from the PRA. “It is a win that will help keep us on track toward maintaining innovative products and services.”

SM Megamall went home with another Shopping Center of the Year award, which automatically elevates it to PRA’s Hall of Fame. It was also given a special award for Best Retail Architecture awarded by the Southeast Asia Property Awards.

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Samsung teams up with Abenson to be the Filipino home’s perfectpartner in taking care of the family

Samsung Philippines brings its home appliances closer to Filipinos’ reach with the help of its key partnership with Abenson, one of the most trusted dealers in the country.Together, Samsung and Abenson launched the Filipino household’s perfect partners in taking care of their family. Samsung showcased home appliances that intuitively understand and care for the family’s needsin the “Samsung Digital Appliances: Perfect Partners” launch held at Abenson’s flagship store in Bonifacio Global City last June 23.

The event highlighted easy-to-follow life hacks that homemakers can accomplish using Samsung’s Digital Appliances.Samsung Twin Cooling Refrigerator: Your Partner in Freshness Fresh food and energy savings are important for all families. Samsung Twin Cooling Refrigerators are engineered to keep food fresh up to two times longer, allowing family members to enjoy fresher and better-tasting food. Samsung’s innovative Twin Cooling Technology allows for the refrigerator and freezer to have separate temperature controls, which gives flexibility for five different conversion modes.

This allows users to easily convert the freezer into a fridge to store more groceries, or keep only the freezer or the fridge on if one would go on vacation. Samsung Add-Wash: Your Partner in Convenience Sometimes the wash just started then mom would see socks or a towel on the floor, or realize that she forgot to include school uniform to be used tomorrow. Addressing this common problem, the Samsung Front Load Washing Machine with Add-Wash technology allows more clothes to beadded in the middle of a wash cycle. Its Wi-Fi capability via Smart Control feature allows the washing machine to be controlled remotely, giving family members the freedom to do other things.

These innovative features mean less time and energy washing every piece of laundry and more time for moments that truly matter. Samsung Airconditioners: Your Partner in Comfort The sweltering heat in the Philippines makes airconditioners a must in every home. However,these can jack up electricity costs considerably. Aiming to provide maximum comfort to Filipino families, Samsung Airconditioner with Digital Inverter offers hours of reliable cooling and
unparalleled energy efficiency. It uses an 8-pole inverter that ensures a more efficient operation with less vibration and noise, while its Wi-Fi function via Smart Control enables the user to control the airconditioner using their smartphone or tablet.

Samsung Smart Microwave Oven: Your Partner in Delight The Samsung Smart Microwave Oven gives access to easy and healthier cooking. Beyond its sleek and premium design, this microwave oven is packed with features that reduce cooking time,grill meats, and even ferment dough or yogurt. Samsung’s Smart Microwave Oven is designed with ceramic enamel coating to quickly and conveniently prepare healthy and delicious meals. It also makes the microwave oven easy to clean, making it a partner in delight in the kitchen. “Our latest suite of home appliances go beyond their usual functions to help the modern homemaker do daily chores easily, efficiently, and stylishly.

Through our partnership with Abenson,we can let more customers experience why Samsung home appliances are the perfect partners of modern Filipino homes,” said Stephanie Chua, Head of Product Marketing, Digital Appliances.“As part of our mission in bringing ‘the good life’ to every Filipino, we are making sure that we are offering the best products that fit our customers’ lifestyle. We are proud to partner with a trusted brand like Samsung to give our customers access to the latest innovations in home appliances,”said Jephanie Ma, Abenson Marketing Manager.

A Greater Quality of Life

Growing up in an impoverished post-war Taiwan, Johnson Health Tech founder, Peter Lo knew that following one’s dreams would require hard work, ambition, and a true entrepreneurial spirit that, 40 years later, has become the core of our business.

It was 1975. With the idea that building his own business would be the key to long-term success, a determined Lo hand wrote about 2,000 letters to American companies to offer support and services for their manufacturing needs. He received only 2 responses. One, an exercise equipment called IVANKO, asked if Lo could manufacture barbells. With his first order of $400 for 200 barbell pieces. Lo created Johnson Metal. While learning the skills and knowledge necessary for barbell manufacturing. Lo began to understand the individual and societal benefits of fitness equipment and wanted to foster his commitment to health and well being around the world.

By the 1980’s, Lo’s barbell business has expanded to the cardio fitness space. Johnson Health Tech became the original equipment manufacturer for numerous industry leaders including Trek, Schwinn, Omron, True and Universal among others. In 1996, Johnson Health Tech’s first brand efforts was spun off by the Trek Fitness management team – Vision Fitness- with the idea that the specialty fitness channel, still a small market at that time, would see immense growth in the future. While higher-end cardio products were too expensive and mass products were too low-quality for most fitness enthusiasts at the time, Johnson Health Tech was to find the “sweet spot” by offering exceptional quality at a more affordable price.

With a knack for spotting major trends in the fitness and manufacturing world to meet today’s consumer needs, Johnson Health Tech’s business more than doubled within just three years. In 1998, Johnson Health Tech introduced Horizon Fitness to bring higher quality and durability to the typically lower-end sporting goods/mas-market channel. Three years later, Johnson Health Tech launched Matrix Fitness line of products to the commercial fitness channel.

Throughout its gradual but massive growth, Johnson Health Tech has also established itself as a true pioneer of product innovation, from the Matrix hybrid bike to the first folding elliptical, to perfecting the eddy current magnetic brake system. Many of the technologies invented for the Johnson Health Tech machines have now become industry standards. From the beginning, an investment in key technologies to increase quality and add value has been a key priority of Johnson Health Tech.

Currently Johnson Health Tech is the largest fitness manufacturer in Asia and the third-largest manufacturer in the world. With a product portfolio covering all fitness channels and markets, including Matrix, Vision and Horizon. Johnson’s global network consists of manufacturing facilities in Shanghai and Taiwan, with Research & Development centers in North America, Shanghai and Taiwan. We are among the industry’s fastest-growing manufacturers, and with 24 wholly-owned subsidiaries, a service network of 60 countries, and 315 retail stores, allowing us better reach and to efficiently serve the needs of our customers around the globe.

This 2016, Johnson Health Tech (JHT), is proud to announce the establishment of their twenty-third wholly owned subsidiary in the heart of the Makati Business District, the leading financial and central business district of the Philippines.

“Johnson Health Tech is extremely excited to have an established home in one of the most dynamic cities in Southeast Asia. As a direct subsidiary, we can bring a number of significant benefits to our customers across both commercial and home use fitness segments. With JHT’s industry-leading product portfolio and strength in global R&D and manufacturing, paired with our local team of highly trained professionals, we can provide turn-key solutions for all fitness and wellness related needs. Here in Manila, we want to be known as JOHNSON HEALTH TECH PHILIPPINES, INC.”, said Mr. Katsuya Ito, the Japanese-Australian nationale spearheading JHT Philippines’ – Team Manila. Prior to this appointment, President Ito served as a Regional Sales Manager for JHT’s Taiwan corporate headquarters, and head of Overseas Sales Development for Fujiiryoki (Fuji Medical Instruments), a leading Japanese massage chair manufacturer.

The subsidiary will serve both the commercial market, including fitness clubs, condominiums, corporate gyms, colleges, and government projects; as well as the home use market, where the subsidiary’s primary focus will be to aggressively develop a corporate-owned retail store network across Luzon, Visayas and Mindanao.

VXI – Launching of their new logo and brand positioning

Contact center solutions provider VXI Global Solutions recently opened its flagship facility in Pasay—its seventh in the Philippines—and is looking at opening one or two more by end of this year.

Speaking to the local media during the facility’s grand opening at the Five E-Com Center located at the Mall of Asia Complex in this city, Jared Morrison, Senior Vice President and Country Manager for the Philippines of VXI Global Holdings B.V. Philippines, Inc., said they are already in the market scouting for two more additional locations.

Morrison said among those locations are one at the National Capital Region (NCR) and another provincial site. He mentioned that they’ve already looked at the Next Wave Cities list of the Department of Science and Technology-Information and Communications Technology Office (DOST-ICTO) and the Information Technology and Business Process Association of the Philippines (IBPAP) for possible locations.

“We’ve seen the list and we’ve already sat down with our real estate consultants. Right now, we’re developing strategies on where to locate next,” explains Morrison.

He added that VXI will make the announcement on the new expansion location, whether in the NCR or in the province, by the end of this year and the next one by early next year.

Davao City was mentioned as a possible provincial site again since VXI already has an existing facility there. “Of course Davao is also still possible but we don’t want to compete with ourselves. However, if there’s room for one more there, then we’d love to go to Davao,” he said.

The Pasay site, costing around an estimated Php 185 million to build and will house more than 1,000 employees, is already filled to about 80% of its total capacity and Morrison said they expect to be fully loaded by the end of this year as well.

But what’s even more exciting is the fact that the new facility will provide additional jobs for those interested to work in the Business Process Outsourcing (BPO) industry. Last year, Morrison said VXI paid a total of close to Php 3 billion in salaries and this facility will definitely add up to that total.

“VXI has an excellent service track record with our clients and they are demanding more of our services so we have to develop an excellent talent pool, which we compensate with above-industry standard pay, including other exceptional benefits. People work for us and stay long with us because they see opportunities for career advancement and growth, the chance to lead people. That’s the value that VXI offers in terms of jobs for those who want a career in the BPO industry,” Morrison added.

VXI has more than 21,000 people working around the world with office in the US, China and of course the Philippines. More than 40% of its global employee footprint is based in the Philippines. The company started with only 590 employees in 2003 and grew at an average of 30% per annum, and now has more than 10,000 employees as of June this year working in its facilities in Makati, Ortigas and Quezon City . Last year, VXI grew its headcount in the Philippines by 16% from 2014.

VXI provides call center and ITO services in more than 25 languages for leading global Fortune 500 companies. Its partners rely on a complete range of contact center and technology solutions to retain and grow their customer base while maintaining the highest level of quality and operational excellence.

For more about VXI, visit www.vxi.com.

Ian Veneracion endorses Primera Light Brandy

Ginebra San Miguel Inc. (GSMI) introduced “man of the hour” Ian Veneracion as the newest endorser of its liquor brand Primera Light Brandy.

In a grand press launch and contract signing held recently, the multi-talented actor was welcomed to the GSMI family by its president Bernard Marquez, group brand manager Paul Camello, and brand manager Henry Simon.

Ian, who won the hearts of many after starring in a hit primetime teleserye and movie, relates that being “swabe” is important when dealing with both his work and personal life.

“After a ‘tamang swabe’ day of shooting or taping, I just want to relax and drink something smooth. So when I’m with friends we usually just open a bottle of Primera Light Brandy,” says Ian, who finally found the smoothness that he had been looking for in a brandy. “Primera Light Brandy is smoother than other brands, and I love how it tastes,” he adds.

Primera Light Brandy is a unique brandy liqueur masterpiece made from fine imported ingredients and exquisitely blended with Solera Gran Reserva Brandy concentrate from Spain. The breakthrough Premium Smooth Blend process gives Primera Light Brandy that distinctly flavorful aroma, well-balanced character, and exceptional taste for that “Tamang Swabe, Swabeng Tama”.

Primera Light Brandy was recently recognized for its high quality and taste by the Monde Selection International Quality Institute, the distinguished authority of quality in the food and beverages industry worldwide.

Primera Light Brandy is a quality product of Ginebra San Miguel Inc.
For more on Primera Light Brandy, like the official Facebook fanpage www.facebook.com/primeralightbrandy or log on to www.ginebrasanmiguel.com.

WRITE UP: H2O SALAMANDER CROWD SOURCE FUNDING CAMPAIGN

With the recent global temperature record-breaking El Nino coming to an end, another extreme weather phenomenon is expected to take its place – the La Nina. If the El Nino caused many countries all over the world – including the Philippines – to experience severe drought, the La Nina is expected to do the exact and extreme opposite. As such, we can expect severe flooding in many places not just in Metro Manila but also all over the country.

While the government is doing its part in building the necessary flood mitigating infrastructures like sufficient drainage systems and other flood control projects, it will take a long time and a lot of money to complete them all. In the meantime, how can the people living in the 26,000 flood-prone barangays – as identified by the National Disaster Risk Reduction Management Council or NDRRMC – in the Philippines cope with massive flooding and the great challenges that come with it? And even after completing such infrastructures, how about the many other areas outside Metro Manila and other major cities in the Philippines that aren’t included in such infrastructure projects?

THE H2O SALAMANDER, an amphibious multi-utility vehicle
In response to this particular challenge posed by today’s severe weather, a cutting-edge Filipino innovation and technology company – H2O Technologies – has developed the H2O Salamander. It is an amphibious multi-utility vehicle that can safely run on both land and water, yes even in flood waters. t’s a potential game changer in terms of responding to typhoon-related disasters and mitigating the effects of severe flooding, especially in highly urbanized areas. The vehicle can be utilize to ensure continuity to provide basic services needed by people in every flood prone barangays. The H2O Salamander can carry up to 6 passengers (driver included) and comes in electricity and gasoline powered versions.

THE PARTNERSHIP
H2O Technologies is partnering with the single biggest non-government organization (NGO) that helps the Philippine government in dealing natural calamities like typhoons and massive flooding – the Philippine Red Cross. The Red Cross provides critical disaster management services to local government units (LGU) severely affected by natural calamities like floods through its disaster relief activities like rescue operations, among others. H2O is partnering with the Philippine Red Cross in helping local government units manage natural calamities better by donating 500 units of the H2O Salamander.

FUNDING THE PARTNERSHIP
For a successful campaign, we need to raise the amount of US$4.3 million . To do this, it will embark on a 60-day crowd source funding campaign via www.startsomegood.com, a crowd-funding platform for social enterprises, nonprofit projects and change makers. The campaign will give social change supporters the opportunity to donate $10, $50, $100, $150 and $2,500 in this crowd funding campaign;

Jollibee releases new Pinoy pride jingle for Independence Day

This coming June 12, the country’s number one fast food chain is set to release its latest anthem that is sure to make Filipinos #PinoyAndProud. Titled “Sarap at Saya”, this inspirational song is written for the country’s 118th Independence Day, to remind everyone how joyful it is to be Filipino and to highlight the many qualities that make every Pinoy proud of our beautiful country and unique culture.

Jollibee has consistently introduced generation-defining jingles through its TV commercials over the years. Top hits include the iconic “Beeda ang Saya” and “I Love You Sabado,” which captured the hearts of Pinoys of all ages. The brand’s latest anthem—especially composed for Independence Day—is slated to become another classic.

“Sarap at Saya” redefines Pinoy pride by igniting interest in commemorating the one truly Filipino holiday of the year, and in celebrating Independence Day as one resilient, jolly, and hopeful nation.

Emerging international musical titan Rachelle Ann Go, star of the London West End productions of Miss Saigon and Les Miserables, and The Voice Kids Philippines Season 1 runner-up and teen singing sensation Darren Espanto brought the anthem to life with their heartfelt rendition.

The song will be performed live for the first time by Darren joined by The X Factor Philippines season 1 champ KZ Tandingan at the Jollibee #PinoyAndProud: 2016 Independence Day Celebration and Countdown on June 11, 2016 at the Metrotent Convention Center in Pasig.

The music video version, starring Rachelle Ann and Darren, will premiere on local TV and online through the Jollibee Facebook page and on the official Jollibee YouTube channel on June 12.

Catch the performance of other top Pinoy talents Sarah Geronimo, JK Labajo, Elmo Magalona, Spongecola, and Itchyworms during the program that will run from 7 PM all the way to midnight to welcome Independence Day. They will be joined by Jollibee ambassadors Jodi Sta. Maria and the Legaspi family Zoren, Carmina, Mavy, and Cassy.

PLDT Smart SME Nation puts the focus back on MSMEs as part of nation-building mission

MSMEs—or micro, small, and medium enterprises—are driving the Philippine economy to an interesting direction: inclusive growth.

As of 2013, the Department of Trade and Industry (DTI) recorded 937,327 businesses falling under the MSME category, which accounts for 99.6 percent of all registered enterprises in the country. The micro segment is the largest segment, with over 800,000 registered entities that provide 2.3 million local jobs and generate 25 percent of the country’s total exports.

These figures highlight a new economic landscape where more and more people—even those with little to no capital or those typically excluded from the job market—generate and gain productive employment. Students, housewives, retirees, and individuals with limited physical abilities can participate in income-generating activities through starting their own micro-enterprises.

“PLDT Smart SME Nation believes in empowering individuals to become modern entrepreneurs,” said Mitch Locsin, PLDT VP and PLDT Smart SME Nation Head. “Entrepreneurship is not only about helping one’s self, but also about contributing to families and communities. Collectively, MSMEs contribute to an economically stronger Philippines.”

Leveling the playing field
Despite the increasing number of Filipino entrepreneurs and their growing economic impact, an overwhelming majority is missing out on profit and expansion opportunities.

“Only one percent of over 900,000 MSMEs have online presence,” noted Locsin. “With the rest of the world quickly moving to a more digital-centric business direction, MSMEs—especially the micro-enterprises—need to catch up, fast.”

A group dedicated to amplifying the business potential of MSMEs, PLDT Smart SME Nation offers the right digital tools to future-ready micro-entrepreneurs. Through a reliable landline and high-speed DSL connection, the SMART BizKit, and an online store powered by Tack This!, a micro-enterprise can reach and serve more customers with lower overhead costs.

“The digital arena is where MSMEs can directly compete with large enterprises,” added Locsin. “That’s why we support our entrepreneurs and help them conquer the digital landscape with our products and services.”

Gearing up for a digital future
Last April 22, 2016, PLDT Smart SME Nation gathered over 1,400 modern Pinoy entrepreneurs at the Sofitel Philippine Plaza Manila for a day filled with revolutionary insights and key learnings from the country’s industry stalwarts. Dubbed TechIsland 3.0, the event is the first SME Nation business convention to be open to the general public.

To help MSME owners embrace a digital future and put their learnings into practice, PLDT and students from Pampanga’s St. Mutien College developed websites for each TechIsland 3.0 attendee. The students developed 30 percent of the websites, and will continue to work with PLDT Smart SME Nation for future projects to benefit MSMEs.

SME Nation also rolled out the TechMobile, a caravan of digital tools and solutions specifically designed for MSMEs, in several key provinces, including Negros and Cavite. Through this initiative, PLDT and Smart’s tech expertise can easily reach entrepreneurs wherever they are in the country.

Locsin added, “By empowering MSMEs to participate in the digital disruption happening in business right now, we also empower them to become active players in the journey towards nation-building through inclusive economic growth.”

To find out how you can become a digitally savvy micro-entrepreneur, visit www.smenation.com.ph.

RCBC HOLDS MID-YEAR PRODUCTS FAIR

Urbanites working or living in and around RCBC Plaza in Makati City are in for a treat this May 30 as Rizal Commercial Banking Corporation launches its last sunny-season hurrah – the RCBC Products Fair.

From May 30 to June 1, 2016, the three-day festive bazaar takes place at the RCBC Plaza Courtyard.

Michelangelo R. Aguilar, RCBC Executive Vice President and head of Conglomerates and Global Corporate Banking Group that organized the Product Expo, says that the bank has been regularly organizing such product fairs.

“Bazaars are a great way to bring people and products closer to each other,” he said. “Every year, the fairs that we organize are always well attended and these open up opportunities for customers to get special deals and for our clients to get better patronage for their brands.”

Michael O. de Jesus, RCBC Executive Vice President and head of National Corporate Banking Group that co-organized the activity, says that this is the bank’s way of providing brand exposure to its valued clients’ brands.

“Some of RCBC’s long time merchant partners are showcased regularly in the product expos that we conducted every year,” he said. “This is one of the many ways that we, as a banking institution, assist in their growth and market visibility.”

The extensive RCBC Plaza Courtyard has always been a viable venue for such lively activities the bank regularly conducts. “The celebratory atmosphere entices a diverse set of customers, from employees of our building tenants to those around the vicinity as we offer an accessible avenue for shopping and refreshments,” said Joee C. Guilas, RCBC First Vice President and head of PR and Media Relations.

Participating brands include apparels such as Converse, and Kamiseta, a host of food and beverage brands that include Del Monte, which is sponsoring refreshments, Bounty Fresh’s Chooks-To-Go, Gardenia breads, Vanilla Cupcake Bakery, Oishi, Regent and Yakult, plus fragrances and beauty products.

RCBC also showcases its top retail financial products together with its subsidiaries RCBC Savings Bank, one of the largest thrift banks in the country, and RCBC Bankard, the pioneering credit card brand.

DepEd-Las Piñas school gets a fresh coat of color and hope from Nippon Paint

Nippon Paint (Coatings) Philippines recently launched its flagship corporate social responsibility (CSR) initiative dubbed as Colourful Dreams, which aims to be a catalyst for positive change to children of all ages. This is part of the bigger Colour, Joy and Love CSR programme implemented by the NIPSEA group across the 15 countries and 300 cities in Asia where they operate.

Carrying the theme “Create Joy Today, Hope for Tomorrow”, Nippon Paint Colourful Dreams has endeavored to support the Department of Education-Las Piñas Division’s Brigada Eskwela Adopt-A-School-Program, which encourages private companies, professionals, and education stakeholders to contribute their time and resources in helping in the school maintenance effort to ensure that public school facilities are ready for opening this June. For this project, Nippon Paint has also partnered with the Philippine School of Interior Design Alumni Association (PSID-AA), whose members have volunteered to share their skills and talents.

“We at Nippon Paint have always wanted to give back to the community and share with them our success in the three years that we have been in the Philippines. What better way to do these than to support a meaningful project like Brigada Eskwela. We are thankful to have found partners in DepEd-Las Piñas and PSID-AA, with whom we share a common goal of creating a safe, conducive and colourful environment for children’s learning and development,” relates Nippon Paint (Coatings) Philippines General Manager, Michael Chung.

According to PSID-AA President Paolo Jara, “Our organization has always been inspired by the saying, ‘what person is a person who does not make the world better?’. We support Brigada Eskwela with Nippon Paint as it is another opportunity to make the world better for others.”

DepEd-Las Piñas Schools Division Superintendent Loreta Torrecampo conveys, “Bayanihan spirit is really the essence of Brigada Eskwela. As you know our public schools really need much support. That’s why we appreciate all the time, effort and help that we receive from the community and the private sector. We thank Nippon Paint (Coatings) Philippines and PSID-AA for upholding their commitment to the country and their eagerness to contribute to national development.”

Nippon Paint Colorful Dreams’ first Brigada Eskwela beneficiary school is Pamplona Elementary School Central in Las Piñas City, which welcomes about 3,000 students every school year. Together with volunteers from PSID-AA, Nippon Paint will be painting the school’s library, reading corners, hallways, and exterior premises with designs that inspire creativity and fun learning.

As part of its Green movement, which emphasizes on developing and offering green products to ensure sustainability, and the agreement with DepEd – Las Piñas, Nippon Paint will be using its new toluene-free Pylox Spray Paint and Green Choice Series, a line of high-quality coatings that are water-based, no added lead and mercury, and near-zero Volatile Organic Compounds (VOC) coatings. This means these products are environment friendly and most significantly, safe for everyone specially children.

Pamplona Elementary Central School Principal Felix Perido muses, “We are delighted to be chosen by Nippon Paint as a beneficiary school for Brigada Eskwela. When classes start, our students will surely be happy to be in a learning environment that is clean, freshly painted and colourful.”

Being a paint company, Nippon Paint knows that even a little bit of paint and colour can go a long way in making learning fun and engaging. Through its Colourful Dreams and Brigada Eskwela CSR program, Nippon Paint aims to motivate students to learn with joy, be their best and hope to achieve their most colourful dreams.

As a final note, Chung concludes, “While this is the first time that we are launching Colourful Dreams in the country, we have been reaching out to the academic community through the Nippon Paint Young Designer Award, which recognizes the talents and potentials of student interior designers and architects, a service that we do for the professional design industry. Brigada Eskwela, on the other hand, is geared towards younger students and the community as a whole. In the future, Nippon Paint aims to expand its CSR initiatives by working with more communities on projects that are meaningful and beneficial to people.”

For more information about Nippon Paint, visit www.nipponpaint.ph or check out www.facebook.com/nipponpaintphilippines