Giving Filipinos more financial freedom and flexibility by using Cashalo

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Cashalo introduces the first-of-its-kind e-commerce digital-credit payment solution
Cashalo enables fly-now, pay-later solution on Cebu Pacific flights

Cashalo, rolled out its latest innovative product, Pay with Cashalo—a cutting-edge digital-credit payment solution designed to provide a transparent and consumer-friendly payment alternative to cash and traditional credit. Echoing its mission of making digital financial services more easily accessible to everyone, including unbanked and underserved Filipinos, Pay with Cashalo gives unrivaled choice, freedom, and flexibility to address lifestyle needs and provide a convenient, transparent and secure digital credit payment facility.

On top of making payments easier and more convenient, Cashalo’s solution helps broaden the e-commerce experience of Filipinos. Pay with Cashalo empowers Filipino consumers to easily pay for their online purchases over time, even without a credit or debit card. Data from the Bangko Sentral shows that less than 16 million Filipinos, or roughly only 23% of the population have bank accounts, with even less owning credit cards.

Kicking-off Pay with Cashalo, the fintech company partnered with Cebu Pacific that will enable more Filipinos to fly now and pay later. Through Pay with Cashalo, travelers can book flights worth a maximum of PHP7,000 on Cebu Pacific, use the new digital-credit solution as a payment alternative, then pay later in affordable installments over three or six months.

Hamilton Angluben, General Manager of Cashalo, said: “Through innovation, we are able to unlock greater financial possibilities for more Filipinos. As a first-of-its-kind solution, we firmly believe that ‘Pay with Cashalo’ can transform how Filipinos from all segments of society transact online and build a more secure financial future. We’re thrilled to launch this product with our valued partner Cebu Pacific who shares our mission to empower every Juan with more opportunities and create memorable moments.”

Pay with Cashalo is fully integrated into the booking system of Cebu Pacific. Travelers can easily choose Pay with Cashalo and enjoy its benefits as they book their domestic flights, with credit approval processed in less than three hours.

Candice Iyog, Vice President for Marketing and Distribution, Cebu Pacific said, “As Cebu Pacific enables every Juan to fly by broadening the base of travelers with affordable and accessible flights, our partnership with Cashalo will harness more potential travelers through a fly now, pay later scheme. It will enhance payment options for our customers and even provide assistance to those who have urgent travel needs.”

In the coming months, Cashalo will be partnering with many more e-commerce platforms and merchants to integrate Pay with Cashalo as a payment alternative.

By continuing to develop innovative and purpose-built financial products, Cashalo pushes financial inclusion forward while simultaneously promoting financial literacy. The company recently launched CashAcademy, a grassroots financial education program that makes accessible online and offline free learning modules and training resources to benefit more Filipinos. CashAcademy aims to cultivate a generation better equipped to make sound financial decisions, making them “Pera Experts”- financially aware and responsible.

About Cashalo
Cashalo is a leading fintech platform used by millions of Filipinos to build financial identities, access fast, secure, affordable credit and other financial services, and take control of their financial health. Since its launch in 2018, Cashalo has already helped over 1.5 million previously ‘credit-invisible’ Filipinos build a financial identity. The company continues to see rapid growth, with the Cashalo app in the phones of more than 3.5 million users and counting.

Cashalo is a wholly-owned subsidiary of Oriente, a Hong Kong-headquartered technology and data science company committed to financial inclusion in emerging Asia. Oriente’s founders include visionary leaders behind internet giants Skype and LU.com. JG Summit Holdings, Inc. is an important strategic partner and investor in Oriente’s regional efforts to build the future of finance and unlock economic value for the millions of unbanked people, underserved communities and merchants across Southeast Asia.

Media Contacts:
Patti Dizon
Communications Lead, Cashalo
patti@cashalo.com
09173282088

HP study shows Filipino millennial parents want their kids “future-proof”

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Key Survey Findings:
● Ensuring their children are future-proof is a top priority for Filipino parents
● 70% of Filipinos, the highest among markets surveyed, are willing to spend on extra
classes or activities for their children outside of regular school work
● 91% say it is most important for their children to be happy when they grow up
● Parents believe that printed materials are essential to learning
HP Inc. in the Philippines today released findings from the HP New Asian Learning
Experience Study. The survey explores how the personalities of these parents impact the
ways in which they define learning for their children in order to ensure they have the right
skills for their future success.
The study also revealed that most Filipino parents are realists. They are aware of the
potential obstacles that their children may face in the future and are willing to do whatever
they can to ensure that they are prepared. They want their kids to be exposed to the world
and develop skills that they can use beyond the class room and in real life.
“The study gives us insights on how learning is evolving and where our innovation can ensure
these young learners thrive,” said Pallasena V Viswanath, Managing Director of HP
Philippines. “At HP, we are aligned with the parental focus on reinventing learning to create a
positive impact on their children.”
Fighting a future of uncertainty
In all countries surveyed, future proofing children is the greatest concern for all parents.
Amid the accelerating inflation in the Philippines, 75% of Filipino parents surveyed say that
they worry about the rising cost of living, while 56% are worried about job security for their
kids in the future market. This is why a major sacrifice that Filipinos make for their children is
finding ways for them to learn a wide range of skills. 70% of these parents, the highest
among all markets surveyed, are willing to use a part of their family’s income in for extra
classes or activities in order to give their children an advantage over their peers.
When asked about their top priority for their child’s future, the study revealed that Filipino
parents only want their children to be happy and feel fulfilled. 93% even say that they like
teaching their children because it’s the best time to bond, rather than to control their learning.
Filipino parents want to take advantage of technology alongside traditional learning
The HP New Asian Learning Experience Study also revealed that parents believe printed
materials will impact their child’s learning more positively than purely digital learning.

Ultimately, they perceive a mix of both print and digital as most beneficial. Parents feel that
printed materials are better used for activities related to art (61%), math (60%), and
memorization (50%), whereas electronic materials better facilitate learning in music or auditory
skills (60%) and art (57%).
HP, through its range of innovative printers and personal computers, such as the HP DeskJet
Ink Advantage 3775 and the HP Pavilion x360, reinvents learning to ensure that students have
the right tools to develop their skills and help their practical, creative, critical, and inventive
learning.
For more information, please visit HP Official Store on Lazada.

Access the press kit here: http://bit.ly/HPNewAsianLearningExperience
About the HP New Asian Learning Experience Study 2019
The HP survey engaged 3,177 respondents across India, China, Thailand, Malaysia, Singapore,
Indonesia and the Philippines aged between 25 and 42 with at least one child. The survey was
conducted from November to December 2018. The results in the press release are based on
respondents in the Philippines only.
About HP
HP Inc. creates technology that makes life better for everyone, everywhere. Through our product and
service portfolio of personal systems, printers and 3D printing solutions, we engineer experiences that
amaze. More information about HP Inc. is available at http://www.hp.com

Unplanned showing August 21 at SM Malls Nationwide

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Witness a life-changing experience as SM Cinema exclusively brings Unplanned to Philippine cinemas nationwide.

Based on the US best-selling autobiographical memoir, Unplanned follows Abby Johnson, one of the youngest reproductive health clinic directors in the US, and her journey of transformation and self-discovery as she witnesses an event that changes her life forever. Unplanned is a personal drama, telling Johnson’s story from both sides of the abortion issue and her eventual conversion to becoming one of the leading anti-abortion activists in the country.

“Portraying Abby Johnson is a huge responsibility. To be able to tell the powerful story of her transformation was such an honor and the experience has been incredible,” said leading actress Ashley Bratcher, who recently visited the Philippines with producer Mike Manhardt to promote the film.
“We want this film to become a vehicle to start a conversation around the world, and we invite the Philippines to be part of that conversation” shared Manhardt.
Directed by religious filmmakers Cary Solomon and Chuck Konzelman, Unplanned stars Ashley Bratcher as Abby Johnson, Brooks Ryan as Doug, Robia Scott as Cheryl, Jared Lotz as Shawn and Emma Elle Roberts as Marilisa.

Catch Unplanned starting August 21, only at SM Cinema branches nationwide. Book your tickets through the website, www.smcinema.com or download the SM Cinema mobile app. You may also follow /SMCinema on Facebook and @SM_Cinema on Instagram for updates. Satisfy your cravings at Snack Time, the official food concessionaire of SM Cinema, which offers a wide array of snacks like popcorn, hotdogs and burgers to complement your movie watching experience. Follow /SnackTimeOfficial on Facebook for more information.

Prudential RideLondon promotes an inclusive cycling community

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Cyclists from all over the world gathered in the United Kingdom for Prudential RideLondon last weekend, August 3 to 4. The world’s largest cycling festival witnessed 100,000 participants clock in more than three million miles across seven events.

Sponsored by British financial services giant Prudential plc, the annual festival is composed of a series of events for amateur cyclists and professionals that culminates in the London-Surrey Classic.

“The race is known for its high-octane categories, but we also maintain a friendly atmosphere that welcomes riders from all walks of life and expertise levels. Cycling is for everyone, whether they are professionals, amateurs, or hobbyists,” shared Prudential plc Communications Director John Oliver.

The Surrey 46 is a 46-mile route perfect for younger and amateur cyclists who want a taste of adrenaline. Meanwhile, families and those who want to enjoy the day on traffic-free roads can participate in the FreeCycle category. Beginners can join ride leaders who can accompany them at a relaxed and easy pace. This category also has an Inclusive Cycling Hub, where riders with disabilities can use adaptive bikes.

This welcoming environment is the result of the London mayor and the local transport unit’s goal of encouraging more people to cycle often. As part of the city’s program, the government has created more bike routes, infrastructures, parking spaces, community projects, and events. The program also works with schools and businesses to provide free bicycle training.

The growing interest in cycling can be seen in the city thanks to these efforts. Transport for London anticipates tens of thousands of locals to take up cycling after engaging in the event. The accessibility for bikes in the UK capital makes cycling the most popular transport option, especially during rush hour.

The vibrant cycling community is similarly growing in Manila. In fact, in a survey conducted by Pasig City Government’s City Transport Development & Management Office, 62% respondents who are non-cyclists have considered biking. Local government has started to roll out initiatives in an effort to promote cycling as a way to commute among Filipinos. For instance, bike lanes around the capital and neighboring cities like Pasig are increasing. In addition, legislators have proposed development of policies, infrastructure, and facilities to properly integrate bicycles as part of the public transportation system.

Pru Life UK aims to support this growth through its local efforts in promoting the activity. Earlier this year, PRURide PH 2019 witnessed more than 2,500 cyclists from across Asia take part in the Philippines’ largest cycling festival with 18 categories.

In addition, the British life insurer’s support and delegation to Prudential RideLondon was part of its We Do Health, a campaign to encourage healthy living in the Philippines. Celebrity ambassadors Kim Atienza, Gretchen Ho, and Zoren Legaspi joined the Gran Fondo, a non-competitive race in 30, 60, and 100-kilometer rides. As a continuation of their journey, they represented the Philippines in Prudential RideLondon, joined by Pru Life UK employees Kahlil Robles, Ryan Benguelo, and Nelsi Rabe.

The three celebrity ambassadors carry the advocacy of promoting health and fitness among Filipinos.

“As a life insurance company, we show our commitment to promoting healthy living and financial security,” said Senior Vice President and Chief Customer Marketing Officer Allan Tumbaga. “We hope to reach more Filipinos and send a message across that health plays a big role in the quality of our life. And cycling is an affordable, fun, and easy way to achieve this.”

About Pru Life UK
Established in 1996, Pru Life UK is the country’s pioneer of insuravest or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated investment-linked life insurance policies in the country. Since its establishment, Pru Life UK has expanded its reach to over 160 branches in the Philippines, with the biggest life agency force of more than 31,000 licensed agents, and has emerged as one of the country’s top three life insurers based on the Insurance Commission’s 2018 rankings in terms of new business annual premium income.
Pru Life UK is a subsidiary of British financial services giant Prudential plc. Headquartered in the United Kingdom, Prudential plc has an extensive network of life insurance and mutual funds operations around the world covering Europe, the United States (US), Africa, and 14 markets in Asia. Its regional office, Prudential Corporation Asia, is based in Hong Kong. Prudential plc has over 26 million customers worldwide and manages £657 billion of assets as of December 31, 2018.
Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies). Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

For more information: www.prulifeuk.com.ph
Media contact:

AXA Philippines and Preferred Global Health partnership.

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AXA Philippines, one of the leading insurance companies in the country, recently inked a strategic partnership with Preferred Global Health, Ltd. (PGH), global patient organization based in Boston, USA . Through this agreement, AXA Philippines’ clients gain access to Preferred Consultation and Care, which includes expert advice for diagnosis verification and treatment plans from highly experienced Harvard-affiliated doctors from U.S. hospitals. When AXA Philippines clients seek treatment in the U.S., they will receive assistance from a personal care manager, who can help with doctor recommendations, appointment schedules, and more. Photo shows (center) AXA Philippines president and CEO Rahul Hora and PGH global director of care management services Andrew Sokolov with (left) AXA Philippines chief of retail proposition Alok Rungta and PGH Asia CEO Ramneet Walia.

Dragonpay’s SureTayo launches own smartphone app

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SureTayo, an escrow service powered by Dragonpay Corporation, has introduced their very own smartphone app to handle the needs of the buyer and seller who are always on-the-go.

Launched in 2018, SureTayo is a payment solution that makes every transaction convenient and safe. By becoming a third-party, SureTayo receives the payment from the buyer and once the item was delivered and received, SureTayo releases the payment to the seller. And to make it more convenient, SureTayo also utilizes Dragonpay’s popular alternative payment channels. No need to worry about fraud and scammers!

SureTayo saw the growing need of the customers today especially those who rely their businesses on mobile phones. In response, SureTayo has recently launched their very own SureTayo smartphone app.

The mobile app is designed to cope with the demands of every transaction giving the sellers an opportunity to easily facilitate and manage customer payments. SureTayo App’s UI is straightforward, has no complicated processes, and provides the customers what they exactly need.

The app features six (6) main tools to help the customer’s needs:

PROFILE – For first timers, there is no need to register on PC or laptops because registration can now be done through the app. On the main app dashboard, the profile button contains the seller’s information and link that they can share to their customers to place orders.

ORDER – The sellers can now create invoice through the app! Just click the Order button, fill-up the transaction details and voila! The invoice will be automatically sent to the buyer via SMS, email or other messaging apps. The buyer will receive a message containing the link that he/ she can use to pay via Dragonpay payment channels.

TRANSACTIONS – Once the payment has been settled by the buyer, the seller will be notified through the Transaction button. This button also allows you to check the status of your transactions – from paying to shipping!

PAYOUT – Want to check the total earnings? Payout button helps the seller to see his/ her total earnings for the week and when it will be received to his/ her registered bank account.

FAQ – You have questions? FAQ button can help! It contains several answers to basic questions or even the technical ones.

REWARDS – Stay tuned for exciting promos and special offers that will appear in the Rewards button!

“We created SureTayo with the promise of making the seller-buyer transactions convenient, fast and easy, and I am proud to say that we were able to do it. While we achieved this feat, we in Dragonpay never stopped innovating. We developed the SureTayo app to ensure that we adapt to the needs of our clients,” said Robertson “Dick” Chiang, the founder and Chief Technology Officer of Dragonpay Corporation.

To know more about SureTayo, visit www.suretayo.ph or follow /SureTayoPH on Facebook. You can also download the SureTayo app in the App Store and Google Play.

Nippon Paint Philippines to hold the Asia Young Designer Awards 2019

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Nippon Paint (Coatings) Philippines, Inc. announced the holding of the search for the Asia Young Designer Awards (AYDA) for the year 2019 during a media launch held at the Hotel Jen in Pasay City.

Now on its 11th year, AYDA 2019, which carries the theme “FORWARD: A Sustainable Future,” encourages bright and creative Architecture and Interior Design students to use their talents to transform future environments and create significant impact in the succeeding generations by providing practical design solutions.

Today, designers face the challenge of providing a balance between urbanization and sustainability, at a time when digitalization or connectivity takes over inter-personal bonding, when going local should also be fit for global appreciation. Which needs should prevail, the individual or that of the community?

Thus, it is up to this new breed of architecture and interior design students to come up with designs that are realistic within the urban context and totally sustainable for future generations to come.

The AYDA 2019 is a design competition open to Architecture and Interior Design students (third-year onwards). Each student is allowed to submit One (1) entry. Deadline for submission of entries is on November 22, 2019. The entry should be in a CD or USB in a folder marked “Presentation Board” with files in JPEG format at 300dpi resolution, together with a present copy of a valid school ID, a completely filled-out entry form together with a 2 x 2 photo (300dpi) in JPEG format and should be mailed to Nezrald Landicho of Nippon Paint Marketing, Nippon Paint (Coatings) Philippines, Inc., G/F CSP Building, 173 EDSA, Mandaluyong City.

Criteria for judging in the Architecture category is Sustainable Design Concept (20%), Design Innovation (15%), Color Usage (10%), Planning and Functionality (20%), Sustainability and Relevance (15%), Aesthetic and Visual Impact (10%), Theme Compatibility and Forward Thinking (5%), and Delivery and Presence (5%). For the Interior Design category, judging is based on Design Concept (20%), Design Innovation (15%), Color Usage (15%), Planning and Functionality (20%), Sustainability and Relevance (15%) Theme Compatibility and Forward Thinking (10%), and Delivery and Presence (5%).

Prizes include Php50,000 cash prize and an internship opportunity at JSLA Architects (for Architecture category) and internship opportunity at AIDEA and Santa Fe Interior Architecture Sdn Bhd (for Interior Design category). Plus, a once-in-a-lifetime chance to go abroad and compete against AYDA Gold Awardees from 14 other countries to be proclaimed “Asia Young Designer of the Year,” which comes with an all-expense-paid, 6-week learning experience under the Design Discovery Program of the Harvard University School of Design in the US.

The Silver Award winners for both categories will receive Php 30,000 cash prize and an internship opportunity at JSLA Architects (for Architecture category), while the other 8 finalists will each receive Php 10,000 cash prize. Other special awards include “Best Mentor” for the professors of the Gold Award winners, and “People’s Choice” award for the design that will garner the “Most Number of Likes” in social media, where each special award carries a Php 10,000 prize, plus “Best Color Choice” and “Best Green Innovation,” where the winners will receive Php 5,000 each.

The “Best College/University” and the “Best Supporting College/University,” meanwhile, will win Php 10,000 cash and Php 10,000 worth of paint voucher.

The Judges’ Panel for AYDA 2019 include some of the best and the brightest minds in the Architecture and Interior Design industry in the country. For Interior Design, the judges’ panel is joined by IDr. Chat Fores, founder of the Chat Fores Design Studio, IDr. Cynthia Almario and IDr. Ivy Almario, co-founders of Atelier Almario, IDr. Wilfrid Nicholo Magcase, Principal Designer, W.M. Magcase Design, IDr. Cara Marie Marcelo, Founder, CMM Interior Design and Consultancy, and IDr. Fendarie Su, founder of the Santa Fe Interior Architecture Sdn Bhd based in Ampang, Malaysia.

For Architecture, the panel is joined by Ar. Ana Mangalino-Ling, Partner and Associate, JSLA Architects, with Ar. Rene Richie Corcuera, Director for UAP Commission in Professional Practices, Ar. Maria Benita Regala, National President (2014-2016) of the United Architects of the Philippines (UAP) and Department Manager, Housing Technology Development Office, National Housing Authority (NHA), Ar. Nina Bailon-Arce, Partner, Arce-Bailon-Arce Architects, Ar. Boon Che Wee, Director, GRA Architects Sdn Bhd based in Kuala Lumpur, Malaysia, Ar. Leo Pariñas, President and Chief Executive Officer, LPPA Design Group, Ar. Randel Leona, Chairman for UAP National Committee on Competitions, Managing Director, Leona Design Builders, Consultant, Sure Source Design Construction, and Ar. Kristine Mae Sanao, Chief Executive Officer, KMAS Design and Vice Chairman for UAP National Committee on Competitions.

The Nippon Paint Young Designer Awards (NPYDA) was first introduced in 2008 to inspire interior design and architecture students to apply creativity and innovation in modern design. Judges were among the best and reputable architects and interior designers in the region. It started off with just Malaysia and later reached 14 other countries to include the Philippines, Singapore, Bangladesh, Thailand, Pakistan, Indonesia, Papua New Guinea, Vietnam, China, Japan and Hong Kong, Sri Lanka, India, and Taiwan.

The AYDA is judged by prominent and well-established industry professionals and is supported by the United Architects of the Philippines (UAP), Council of Deans and Heads of Architecture Schools in the Philippines (CODHASP), the Philippine Institute of Interior Designers (PIID), and the Council of Interior Design Educators (CIDE).

For more about AYDA 2019 and to download the AYDA 2019 Entry Kit, go to www.youngdesigneraward.ph. To know more about Nippon Paint Coatings Philippines, go to www.nipponpaint.ph.

Taiwan Excellence Inspires the Philippines in Information and Communication Technology

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TAIWAN can certainly serve as the Philippines’ role model in information and communications technology (ICT), given its strong foothold in innovation.

For almost three decades, Taiwan has been highly regarded as a vital player in the global IT supply chain, as well as a significant partner for many international brands including Apple, Google, and Microsoft. The ICT sector has therefore become a huge source of pride for Taiwan.

Taiwanese companies hold significant market shares in semiconductors, PCs, mobile devices, broadband appliances, and display products and technologies. Taiwan is the world’s largest supplier of these products, collectively contributing to over 16% of Taiwan’s total GDP.

With the rise of AI and IoT, Taiwan is shifting from an economy based on high-tech manufacturing, to an economy driven by intellectual property and innovation. Taiwan’s high-tech competitiveness includes top talent, a well-developed industrial chain, and a formidable entrepreneurial spirit. These elements combined enable Taiwan’s ICT industry to leverage today’s trends and pave the way for the technology of the future.

The ‘Taiwan Excellence’ experience, organized by the Bureau of Foreign Trade (BOFT) and the Taiwan External Trade Development Council (TAITRA), will provide businesses ranging from small to large from the Philippines a platform to offer the latest IoT innovations, directly from leading Taiwanese IoT solutions providers. This is a great opportunity to consider how these solutions can enhance one’s own business offering.

The participating companies in this year’s Asia IoT Business Platform (AIBP) held at the Marriott Hotel, Manila are: Accton Technology Corp., a best practice awardee for manufacturing quality; Apacer Technology Inc., a leading producer of industrial SSDs, digital consumer products, and memory modules; Aver Information, award-winning education and communication innovators; ICP DAS, an industrial automation technology innovator and enhancer; and, IEI Integration Corp., a leading industrial computer provider.

‘Taiwan Excellence’ is confident in the Philippines’ ability to progress in ICT, as indicated by its IT sector’s steady spending. “We see progress in the Philippines’ ICT sector and Taiwan will be happy to contribute to this growth and help Filipino enterprises further succeed in their operations,” said Wen-Chung Chang, Director of the Economic Division, Taipei Economic and Cultural Office in the Philippines.

Taiwan is determined to advocate for innovation, improve employment and income distribution, and to create more balanced regional development, by leveraging the immense momentum of many markets, at present.

According to Swiss-based International Institute for Management Development (IMD), Taiwan moves up to 16th in global competitiveness, a notch higher from the previous year’s ranking. Furthermore, Taiwan has steadily maintained its place as the 4th most competitive economy in Asia as declared in the 2019 IMD World Competitiveness Ranking. With many software and hardware engineers and technological centers and innovation clusters growing organically throughout major Taiwanese cities, Taiwan is on its way to becoming a major startup hub in Asia, and even internationally.

Just how substantial is the potential global economic impact of IoT?
Citing a research report by McKinsey & Company’s Global Institute, ‘Taiwan Excellence’ said the estimate could range to “$3.9 trillion to $11 trillion a year by 2025”. McKinsey has continued a significant expansion In Taiwan with the recently launched regional industrial IoT hub in Taipei, due to its rapid growth in the past 18 months.

Factories could be the strongest driving force behind IoT’s generated value, followed by cities and health.

Ligo celebrates 65 years in the industry

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For generations, Ligo Sardines has been a part of the Filipino household as a staple klasik that brings back memories of coming home and sharing a meal with loved ones. For its 65th anniversary, it brought together brand partners and friends from the media for an intimate gathering to celebrate its milestones.

“We are proud to be part of the household of many Filipino families here and abroad. As we move toward our seventh decade in the industry, we are excited to bring new innovations and products that will be part of the memories of future generations,” shares Ligo Vice President of Production Mikko Tung.

Ligo began in 1954 when Gregory Tung, Sr. opened A. Tung Chingco Trading, the exclusive distributor of Ligo products in the Philippines. The company partnered with Liberty Gold Fruit Co., Inc. in California, but put up its own cannery in 1980 to manufacture its goods and meet growing demand.

It expanded its products, offering mackerel, squid, corned beef, meatloaf, and tuna flakes. It also offered variants on its line of sardines, such as Gata, Spanish, Extra Hot, Kaldereta, and Afritada, and more. It quickly became a global phenomenon, and began exporting to the United States of America, Europe, Asia, and the Pacific Rim.

Ligo is currently run by the third generation of Tungs, who are working together to strengthen its commitment to putting quality first. Mikko Tung is joined by his brothers Mark, who oversees sales and marketing, and Macky, who handles advertising and promotion.

The celebration featured the Klasik Museum, where guests traveled back through time to reminisce the brand’s past, including its variants, old commercials, and print ads. They were also introduced to the brand’s 65th Anniversary visual, which represents its years in providing delicious flavors and excellent quality. Its retro art style is a reminder that indeed, “Walang Kupas ang Klasik.”

Tung also shared the success of the “Lami Ligo” campaign in Mindanao, which featured brand ambassador Tom Rodriguez and a popular local dish, Odong noodles with Ligo sardines. He also announced the success of the newly launched variant of Sriracha sardines, which became an instant favorite among consumers. The evening capped off with the unveiling of Ligo’s new and exciting product variants: Calamansi, and Fried Sardines in Oyster Sauce and in Portuguese Style¬, which will all be available in September; and Tuyo, which will be launched by the end of the year. Another highlight of the evening was the introduction of Carla Abellana as the newest brand ambassador.

Ligo Vice President for Advertising and Promotion Macky Tung expresses that “the brand welcomes new members, products, and variants to its family. Ligo still stays true to the promise it made 65 years ago: to provide quality sardines that will continue to become a Klasik in every Filipino household.”

SEAOIL Lifetime Free Gas promo returns for its third year

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SEAOIL, the leading independent fuel provider in the Philippines, will be giving away a lifetime supply of free gas to 4 lucky motorists starting this July. The “Lifetime Free Gas, Oh My Gas!” promo, which continues to be the only one of its kind in the world, makes a comeback on its third year.

“Following our success from the past two years of the lifetime free gas promo, we want to continue this giveaway to thank our loyal customers for their continued patronage of SEAOIL. The response has been overwhelming, and we are more than happy to return with it once again,” said SEAOIL CEO Glenn Yu.
SEAOIL customers can also expect to win over 100,000 instant prizes through peel-off cards. A total of half a million worth of SEAOIL gift cards will be raffled off in monthly draws.
The winners of the promo from the past two years came from different walks of life. Last year’s winners include Michael Sulit of Caloocan City, a SEAOIL user since buying his own car, is the youngest winner at 24 years old and the “bunso” in the family. He uses his free fuel for field work and trips with family and friends and shares it with his siblings who have families of their own.
Ernie Linarez is a TNVS operator and driver from Rizal. His monthly fuel savings help pay for his car loan. He is a SEAOIL Believer for years, and his trust and support for the brand paid off when he was drawn as last year’s first winner.
Joel Dinque, an entrepreneur from North Cotabato is able to provide more for his family, thanks to his fuel savings. As an owner of an auto repair shop, he endorses SEAOIL to his customers because he is a firm believer of their products.
Jidy Detuya, a jeepney driver from Agusan del Norte, shares that it was one of his kids who convinced him to gas up at SEAOIL and try his luck at winning free gas. He was skeptical of SEAOIL’s fuels at first but now he endorses it to his relatives and fellow churchgoers.
To qualify, a customer must gas up at least P500 worth of Extreme 97, Extreme 95, Extreme U, Extreme Diesel fuels and/or SEAOIL Lubricants at any SEAOIL station nationwide. Customers can double their chances of winning if they register at www.lifetimefreegas.com.
The “Oh My Gas!” promo runs from July 18 to October 18, 2019. Winners of this year’s promo will be determined via electronic monthly draws in August, September, and November, and a dropbox raffle draw in November.