Jollibee Launches it’s Newest Campaign Ad on Valentine’s Day

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Capturing the country’s largest fast food chain’s enduring love affair with generations of Filipinos, Jollibee’s four new made-for-digital videos are now available for viewing online in time for Valentine’s Day celebration. To tug at viewers’ heartstrings are stories inspired by real-life experiences that all show how Jollibee has played a meaningful role in the lives of Pinoys.
During the exclusive media premier held at My Cinema in Greenbelt 3, members of the press were treated to an advanced viewing of 4 heart warming “Mga Kuwentong Pilipinong pinasarap ng Jollibee” videos.
Jollibee Global Brand Chief Marketing Officer Francis E. Flores said, “Every Pinoy can relate to the TV ads as they are based on real stories from our customers. They depict the everyday lives of Filipinos and how they express their love to their families, and the role that Jollibee plays in making each memory more memorable.”

The stories are told through the eyes of a real-life and long-time store manager, who through 22 years have seen more than her fair share of families bonding at Jollibee, which has served as a happy second home for most Filipinos. This is captured in the omnibus video which ties all the stories together.

The “ALMUSAL” video features an old couple who regularly gets breakfast at Jollibee, getting the same meals as part of their daily morning routine. The story takes a bitter sweet twist as the husband carries on the breakfast tradition with their daughter when the wife passes away.

The “TAGPUAN” video features a young boy who got lost in the mall and was found by his mom at Jollibee. The story capitalizes on accounts of real moms’ precautionary practice of telling their kids to go to the nearest Jollibee store if they get separated at the mall.

Emphasizing how Jollibee’s influence is strongest among kids, the “JABEE” TVC features a toddler who’s first word is “Jabee” (baby talk for ‘Jollibee’), and he utters this line all throughout the day, signifying his fondness for the brand.

Ianco Dela Cruz, TVC Director, said, “It is really quite a challenge to be able to capture the different kinds of bonding moments that Filipino families have shared inside Jollibee stores throughout the years. Lucky for the team, we had a wealth of personal experiences to draw from, coming from real customers through the years who have made lasting memories in a Jollibee store. We, the cast and crew, hope that these Jollibee videos bring you on a journey to be closer with your families.”

Century Tuna Superbods gets bigger, better, and sexier as it celebrates 10 years of fitness and health

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Bigger. Better. Sexier. Temperatures rise across our pulsating tropical isles in what is envisioned to be the hottest Superbods search yet: the Century Tuna Superbods Nation 2016. Making a bolder statement and an even bigger splash on its 10th year of sexy, watch out as Century Tuna Superbods take the country by storm—TEN-fold!

With a lineup of enticing activities leading up to the finals night to be held on April 10, 2016 at the ultra exclusive Palace Pool Club, Century Tuna Superbods Nation 2016 promises to be the most anticipated happening this summer season—a health and fitness revolution to rock the nation!

“As we mark a glorious decade of promoting health and fitness through our bi-annual Superbods search, which has since become a much anticipated event, we felt that it’s only proper that we raise the bar to even greater heights,” says Greg Banzon, general manager of Century Pacific Food, Inc. “Not only have we widened the scope and reach of our search, we will also be mounting a series of exciting events that form part of an over-all campaign for a change to a healthier lifestyle and reform in fitness across the country.”

Of course, headlining Century Tuna Superbods Nation 2016 are the ultimate Superbods Anne Curtis and Derek Ramsay who will all take the stage in the sizzling finals night runway show that is bound to deliver an exhilarating evening of fun, fitness, and fitspiration.
Century Tuna Superbods gets bigger, better, and sexier…

To take part of this much-awaited competition, simply download the Century Tuna Superbods Nation mobile app, an easy-to-use tool that’s designed to help users get fit and healthy while keeping abreast of the latest news on the Superbods competition. Once registered and approved, users get to see all the features of the app, get updated on summer events and activities, join the engagements presented by Century Tuna and submit an entry to the 2016 Superbods competition. This unique app lets users vote, follow, and share the journey of the Superbods finalists for the whole duration of the Superbods competition. Plus, users also get the chance to win invites to the finals and party night, and grab exciting prizes as well.

Schedule of go-sees for aspiring Superbods will be held on February 9, 15, 20 and 28 at Davao City, Cebu City, Pampanga and Manila, respectively.

To help the Superbods finalists stay on track and in tip top shape, mentors and coaches, including Jim Saret and Chef Nadine Tengco, will be on hand to facilitate a Superbods Camp aimed at improving the over-all lifestyle and well being of the Superbods finalists. A Superbods Weekend Fitness Fair, meanwhile, allows for consumer engagement, participation, and empowerment towards the achievement of their personal fitness goals.

“Since its inception in 2006, it has always been the vision of Century Tuna Superbods to encourage our consumers to get healthy by living right,” Gela Gamboa, Century Tuna marketing manager relates. “Which is why, this year, we’re enjoining everyone to get involved: aside from joining the search, consumers can download the app to get into the Superbods lifestyle. And then there’s the Superbods Weekend Fitness Fair at Bonifacio High Street where lots of fun activities, which they can enjoy together with celebrities and Superbods finalists, await them.”

With all these exciting elements, there’s no doubt, Century Tuna Superbods Nation 2016 will make this coming summer a blazing season to remember.

“Taste the Feeling™” Coca-Cola launches the newest global campaign

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Coca-Cola unveils a powerful, global communications campaign for their most iconic product – celebrating moments made more special with the simple pleasure of drinking Coca-Cola.

The global campaign, which was rolled out first in Paris last January 19 featuring the newest tagline “Taste the Feeling™,” fully embodies the uplifting refreshment of drinking Coke –whether it be your Coca-Cola, Coke Zero, or Coke Light.

“Every day, millions of people around the world reach for an ice cold Coca-Cola,” said Marcos de Quinto, Chief Marketing Officer, The Coca-Cola Company. “The new global approach is a powerful investment behind all Coca-Cola products, showing how everyone can enjoy the specialness of an ice-cold Coca-Cola, with or without calories, with or without caffeine.”

Tasting the Feeling throughout the world

In the newest campaign, “Taste the Feeling™,” Coca-Cola brings to life everyday moments through great universal storytelling and rich visual imagery – placing the product at the heart of its communications.

“Taste the Feeling makes Coca-Cola the hero of our advertising again. The new campaign is all about capturing both the functional and emotional traits of Coca-Cola – the uplifting refreshment of drinking our product and how having a Coke makes any moment more memorable and more special,” says Stephan Czypionka, Vice President for Marketing, Coca-Cola Philippines.

Coca-Cola gathered global creative minds from different agencies, commissioned distinguished fashion and commercial photographers, partnered with three independent artists, and collaborated with a renowned songwriter and producer to illustrate both in visual and through music intimate glimpses into everyday stories, feelings and experiences that people share while enjoying an ice-cold Coca-Cola.

Sensorial experience

Anchored in the fundamentals of the Coca-Cola brand – the Spencerian script, the red disc and the iconic glass bottle – the creative campaign brings a new visual and auditory experience for the consumers, still featuring authentic and real moments, a continuation of the long legacy of Coca-Cola.

The lead television spot, “Anthem,” comes to life through a series of ordinary moments linked by a Coca-Cola, such as ice-skating with friends, a first date, a first kiss, and a first love. The soundtrack to “Anthem” is an original song titled “Taste the Feeling™.”

Music, being the main passion point for teens, takes center stage in the new campaign. Coca-Cola worked with Music Dealers to write and produce the song. In select markets, the song features the voice of one of the world’s rising music stars and an artist to watch for in 2016, Conrad Sewell. Sewell, a London-born, Australia-raised singer featured in the breakout single “Firestone,” which produced 300 million Spotify streams and 3 million-plus worldwide sales.

Letting go of its iconic five-note signature, Coca-Cola is also unveiling a new audio signature that makes use of the sounds that have long been attributed to drinking Coke: the opening of the fridge, the unmistakable fizzing on ice, the cheers and clinking of glasses, the quenching sip, and the irresistible ahhh at the end.

Following a partnership that started in 2014, Coca-Cola also tapped Avicii to produce a remixed version of the “Taste the Feeling™” campaign anthem featuring Conrad Sewell, and he will produce versions of the song for the UEFA EURO 2016TM and the Rio 2016 Olympic Games™ campaigns.
The new campaign also features images shot by noted fashion photographers Guy Aroch and Nacho Ricci capturing people from around the world enjoying ice-cold Coca-Cola in a variety of everyday moments. The new campaign imagery will be used in print advertising, out of home billboards, in-store as well as digital media.

The shareable and customizable interactive digital experience is made up of different GIF scenes that reflect feelings associated with drinking Coca-Cola set to the “Taste the Feeling™” anthem. The experience allows users to pull a GIF scene directly from the microsite, personalize the scene with real-time feelings, and share it on social platforms with #TasteTheFeeling.

“We are introducing a new approach to continue the brand’s long legacy of great visual storytelling,” said James Sommerville, VP Global Design. “The photography features human moments that blur the boundaries between who people are and what they love to do. In all the creative, Coca-Cola plays a lead role in the scene, enhancing the color, texture and emotion of the images. Every interaction is unique and made more special through the enjoyment of a Coca-Cola, any Coca-Cola.”

Philippine Launch

In the Philippines, Coca-Cola unveils their newest ambassadors, headlined by the country’s hottest love teams such as Alden Richards and Maine Mendoza, James Reid and Nadine Lustre, and Enrique Gil and Liza Soberano. Completing the 10 ambassadors are Enchong Dee, Janella Salvador, Bailey May and Ylona Garcia.
Coca-Cola will also go around some of the biggest colleges, universities, and tambayans in the country to turn more ordinary moments extra special. One of the biggest activations that teens should look forward to is the roll out of the Coca-Cola Emoticons – a cool and fun way of tasting and sharing the feeling of drinking Coca-Cola with buddies and friends.

Exciting activities are also lined-up for the rest of the year that will uplift ordinary days and bring refreshing moments throughout the country. We are also giving out millions of free Coca-Cola so we can make millions of moments special.

The campaign also marks the consolidation of all Coca-Cola trademark products like Coca-Cola, Coca-Cola Light, Diet Coca-Cola, and Coca-Cola Zero under a ‘One Brand’ campaign approach. “Taste the Feeling™” replaces “Open Happiness™” which has been used by Coca-Cola for the past seven years. Since 1886, there have been 45 taglines before “Taste the Feeling™”.

For more information about the new campaign of Coca-Cola, visit www.TastetheFeeling.Coca-Cola.com or the Facebook page of Coca-Cola Philippines.

About The Coca-Cola Company The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.