Reef promotes responsible travel through “Free the Sea Movement 2” in Baler

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Reef, a surf and lifestyle brand known worldwide, is once again promoting responsible travel and environmental conservation in partnership with WWF Philippines as it hosts Free the Sea Movement 2 this September 29 until October 1 , 2017.

This year set in Baler, Aurora, one of the country’s top hotspots for surfing, the exciting three-day event treated guests to a slew of fun activities that had them riding the waves while helping to preserve the beauty of Sabang Beach.

Free the Sea 2 opened with a coastal clean-up and talk from WWF Philippines on sustainable tourism, a cause near and dear to Reef’s heart as it is in line with Reef’s global humanitarian outreach campaign “We Heart.”

“As travelers, we may be just passing through other beaches and cities but through our We Heart campaign, we want to educate people on the importance of leaving a positive impact on the local communities we visit,”

“With more and more travelers discovering the beauty of our islands and with the rise of local tourism, now is a good time for us to educate people on the environmental impact tourism has and how we all need to work together maintain our beaches so people can continue to enjoy them for years to come,” Marnelli Gaerlan, Marketing Head for Reef, shared.

Together with WWF, Surfari Philippines and volunteers, Reef spearheaded the coastal clean-up that aims to restore and preserve the beauty of Sabang Beach. Afterwards, guests then got to enjoy what Sabang Beach was famous for – amazing waves and surfing!

Volunteers got the chance to reconnect with nature and learn how to surf with free surfing lessons conducted by Nalu Surf Camp.

In the evening, they were also treated to laid-back beachside music with performances from Soundcloud Philippines’ Ann Clerigo, the soulful music of Banna Harbera, and an open mic show which include the turnover of Reef’s donation to WWF, amounting to P30,000, which would go towards WWF’s environmental programs.

The next day opened with even more to offer surfing enthusiasts, as they witness the Surfari Beginners’ Competition, followed by a festive After Party which capped the weekend.

Aside from receiving their well-earned awards, surfers alongside the volunteers jammed to the sound of indie rapper Eazyhead, party-starter remixes and originals from DJ Doms Badwolf & DJ CC – the perfect end to a beautiful beach day in Baler!

“We are really excited for this year’s Free the Sea Movement. Baler is the perfect setting for us to promote responsible travel and environmental conservation, while at the same time, giving everyone a taste of what they can enjoy if we remember to care of our beaches – which is delicious local food and music, white beaches, clear water and of course, gigantic waves and surfing like no other!” Gaerlan said.

Reef’s ‘Free the Sea Movement: Baler” was sponsored by Juan Light Studio, Bike King’s Kitchen, Madison’s Cafe Baler, La Patricia Hotel, Baler and The Shack, Baler with music partners Ann Clerigo, Banna Harbera, Eazyhead, DJ Domes Badwolf and DJ CC.

Running pairs enjoy fitness race with 10th Fit & Fun Wellness Buddy Run 2017

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Running, especially when done with a friend or loved one, is truly a fun and exciting way to achieve a fitness goal or to get back on track to a healthy and active lifestyle.

 

This showed in the bright faces of hundreds of running pairs who took part in Robinsons Supermarket’s 10th Fit & Fun Wellness Buddy Run at the Parade Grounds of Camp Aguinaldo in Quezon City.
In line with Robinsons Supermarket’s wellness campaign to continuously encourage more people to choose and live healthier lifestyles, the Fit & Fun Wellness Buddy Run gave everyone an opportunity to partner with friends and family, and run together towards the finish line.

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“Through the years, the Fit & Fun Buddy Run has been a much-anticipated event for a lot of people.  It’s our kick-off as we celebrate with the nation, Wellness and Nutrition month. It provides a fun gateway activity for fitness newbies who are just about to start their wellness journey and loyal runners,” said general manager of Robinsons Supermarket, Mr. Jody Gadia.

 

Hosted by volleyball superstar and TV personality, Gretchen Ho, the event also featured exciting booths with lots of freebies from Nestle Philippines, Johnson & Johnson, Fonterra, Unilab and Wyeth Nutrition, Unilever, International Pharmaceuticals Incorporated (IPI), Procter & Gamble, Abbott Nutrition, Getz Bros, Ecossential, Del Monte, Foodsphere Inc., and Philusa.

 

Coaches Jim and Toni Saret prepped-up the runners with a short work-out and invited them to register on-site for the Fit Filipino 1 Million Pounds National Weight Loss Challenge, the biggest on-ground and online wellness program in the country which aims to encourage everyone to pledge and lose weight.

 

The Fun Run is just one of the programs this July. Robinsons Supermarket is also giving away Healthy You snack platters for a minimum purchase of Php 3,000 inclusive of Php 500 worth of participating items of the Wellness Festival.
Robinsons Supermarket’s commitment to wellness campaign extends to providing Filipinos with delicious and healthy food options and alternatives. Check out their Facebook page www.facebook.com/RobinsonsSupermarketOfficial or website www.robinsons-supermarket.com.ph to see what’s good for you.

 

 

FWD Life Philippines Champions FitFil National Weight Loss Challenge

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FWD Life Philippines, the country’s most exciting insurance brand, proudly supports the fit Filipino (FitFil) Movement’s National Weight Loss Challenge. The Challenge, spearheaded by fitness coaches Jim and Toni Saret, aims to get the country moving in the name of health and wellness, with the goal of collectively losing One Million pounds during the campaign period of June 6 to December 5, 2017.

As an insurance industry pioneer in the space of health and wellness, FWD Life Philippines is delighted to partner with the FitPilipino Movement and coaches Jim and Toni to inspire Filipino in leading healthier lives with a series of fitness-centered events, said FWD Life Philippines Head of Marketing Rochelle Vandenberghe. Through out live to move fitness parties in collaboration with FitFil and the challenge’s partners, we hope to inspire a newwave of awareness for the health benefits of keeping fit. For us at FWD, living life to the fullest starts with being healthy.

Top celebrity fitness coach and FitFilipino movement founder Jim Saret said, We have been working with FWD for over two years and their #GetReadyToLive brand attitude serves as one of the strong pillars of the National Weight Loss Challenge. We are excited to bring to life the country’s biggest health and wellness campaign as we challenge Filipinos to collectively lose one million pounds.

Through this advocacy and movement, our goal is to spread the message that being fir and well starts with a simple commitment, encouraging everyone to take ownership of their health and join us in getting fir, said Jim Saret.

2017 Philippine Ice Hockey Tournament at SM Megamall

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Following the successful hosting of the International Figure Skating Training Camp and the 2017 SEA Challenge at SM Skating – Seaside Cebu City, Worldwide ice sports events in the Philippines continue to rise as SM Skating Megamall holds the 2017 Philippine Ice Hockey Tournament (PIHT) from June 14 – 17, 2017.

Under the PIHT’s adult division, Islanders Red (New York), Pandoo Nation (Singapore), Singapore Sting, Taipei U20, South Korea and Team Pilipinas compete in the International Open category while Canada Ice Hockey Teams and Team Pilipinas B face off in the International 35+ category. The PIHT is a contact, non hitting tournament and follows the International Ice Hockey Federation rules and regulations with PIHT specific alterations.

” Apart from continuing the drive for ice sports awareness in the country, the Philippine Ice Hockey Tournament and the recently concluded 2017nSEA Challenge is a great avenue to prepare our national team for the upcoming 2017 SEA Games, ” Edgar Tejerero, President of SM Lifestyle Entertainment, Inc., said. ” As sole owners of skating rinks in the Philippines, we make sure that our facilities are at par with international standards and is always ready to support our Ice athletes on their journey to International tournaments.”

Be part of the 2017 Philippine Ice Hockey Tournament! Catch the fastest game on the ice this June 14 – 17 at SM Skating Megamall! For updates and game results, follow SM Skating on Facebook and Instagram: @smskating.

KTM Philippines makes waves at the Inside Racing Bike Festival and Trade Show

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KTM Philippines made waves during the recently concluded 11th Inside RACING Bike Festival and Trade Show, the biggest gathering of motorcycle manufacturers and enthusiasts held at the World Trade Center.

Making its presence felt in a huge way, KTM Southeast Asia Managing Director Julian Legazpi, Sales Director Gianluca Lozzi, and Adventure Cycle Philippines Inc. President and COO Dino Santos, showed off the exciting, high-powered line of KTM motorcycles—all “Ready to Race”—including the 200 Duke which comes available in the market at 147K pesos.

The event also saw the introduction of 18-year old racing wunderkind Ralph Kenneth Torres, the first sponsored rider to the prestigious KTM RC Cup Asia to be held at the challenging Sepang International Circuit in Malaysia this March to November 2017. Torres has over a decade’s experience on the track, bagging numerous trophies both locally and internationally, among them: the 2015 MOTO IR Champion; 2013 Golden Wheel Award Scooter Champion; 2012 IRGP Scooter Champion; 2010 115cc Underbone King Overall Champion; and the 160cc Scooter Class Overall Champion.

Motorcycle aficionados and racing enthusiasts joined KTM in its excitement including Department of Tourism Assistant Secretary Ricky Alegre, Wheeltek Big Bikes Division General Manager Bobby Orbe, motorcycle legend Max Kienle and television and movie actor and KTM fan Paulo Avelino.

KTM Philippines also took the opportunity to proudly announce the forthcoming opening of the KTM Asia Motorcycle Manufacturing Philippines, Inc. (KAMMI) plant in Laguna, a joint-venture partnership between Ayala Group and KTM AG of Austria, that will eventually export motorcycles to China.

KTM motorcycles are available in existing and expanding KTM dealerships nationwide. For the full listing, visit www.ktm.ph. For details about the KTM RC Cup Asia, go to www.ktmrccup.com.

Taiwan Excellence marks four years of bringing quality products to the Filipino household

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Taiwan reaffirms the strength of its trade relations with the Philippines, in its fourth annual Taiwan Excellence campaign.

Sponsored by Taiwan’s Ministry of Economic Affairs (MOEA) and the Bureau of Foreign Trade (BOFT), and organized by the Taiwan External Trade Development Council (TAITRA), this campaign promotes Taiwan’s leading brands which have earned the Taiwan Excellence seal.

Many of these high-grade products are already well-received by the local market and part and parcel of the everyday lives of Filipino families. ACER, ASUS and MSI are popular choices for smartphones and laptops, while leading exercise equipment brand Johnson Fitness has gained ground over the years.

This year, the 2017 Taiwan Excellence campaign will feature more than 150 products from 52 accredited brands. TAITRA has expanded their events to further highlight the innovation, reliability, and durability of these brands, which continue to empower consumers toward leading more convenient and enhanced lifestyles.

The exhibition promises to bring a new layer of fun for visitors, offering something for everyone. Specific exhibits include: Swift 7, the slimmest laptop delivered by Acer; Zenphone 3 Live, the first smartphone with real time beautification technology by Asus; Trident 3, the smallest VR Gaming PC from MSI; Core P1 TG Mini ITX Wall-Mount Chassis by Thermaltake; home goods including the Tatung Fusion Cooker and the Vinaera Electronic Wine Aerator; bicycles including Term Cycles and Roxim Technologies Raptor X3 Bicycle Headlight; and sports equipment including Johnson Fitness S3+ Spinner Bike, and Hono YP 2009.

“Through product demonstrations and interactive activities, Filipinos will have the opportunity to experience the innovative quality of Taiwanese products, providing a source of fun and generating excitement surrounding consumer goods that have been developed and manufactured in Taiwan” says Tony Lin, Deputy Executive Director of the Strategic Marketing Department at TAITRA.

Activities slated for the 2017 Taiwan Excellence campaign include (among others): Experiential Zones in SM Megamall (June 2-4), SM Mall of Asia (September 29- October 1) and Glorietta (November 24-26). Taiwan Excellence will also feature in expos such as Systems Integration Expo (August 17-19), Taiwan Expo (September 29 – October 1), and Philconstruct 2017 (November 9-12).

For the full lineup of this year’s Taiwan Excellence campaign, please visit www.taiwanexcellence.ph.

NBA AND AXA ANNOUNCE NEW MULTIYEAR PARTNERSHIP IN THE PHILIPPINES

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The National Basketball Association (NBA) and AXA, a leading global insurance provider, announced a comprehensive multiyear marketing partnership that will make AXA the Official Insurance Partner of the NBA in the Philippines.

The announcement was made at a press conference in Manila by NBA Philippines Managing Director Carlo Singson and AXA Philippines President and CEO Rahul Hora, who were joined by Brooklyn Nets center and 2013 NBA All-Star Brook Lopez. Lopez also participated in a partnership launch event at the NBA Store in Glorietta 3 attended by distributors, customers, and special guests of AXA Philippines.

As part of the partnership, AXA Philippines will serve as the Presenting Partner of NBA 3X Philippines, a 3-on-3 tournament featuring men’s and women’s teams from all over the country and authentic NBA entertainment. AXA Philippines will also support the Jr. NBA Philippines, the league’s youth basketball program for boys and girls, by providing travel insurance for participants embarking on an overseas NBA experience trip later this year.

“At AXA, we believe in assisting our clients in making the right financial decisions by offering innovative solutions, similar to how an NBA coach helps his team win games,” shared Raul Hora, President and CEO of AXA Philippines. “This partnership with the NBA highlights common principles between our companies – teamwork, integrity, courage, innovation and now, the foresight for our customers to power up their game plan, not just on the physical playing field, but also on the hard court that is life.”

“We are proud to welcome AXA, a global industry leader in financial planning solutions, to the NBA family,” said NBA Philippines Managing Director Carlo Singson. “We look forward to integrating AXA into our marquee NBA events and platforms in the Philippines to create fun and engaging experiences for our passionate fans.”

Additionally, AXA Philippines will conduct promotions to give its customers the chance to win exciting prizes and unique NBA experiences. AXA Philippines offers a diverse set of products suited for Filipinos investing in the future including Global Health Access for defense against unforeseen medical expenses, AcademiX for protection versus the rising cost of education, and aXelerator and life Basix for savings and income protection.

Fans can follow the NBA on Facebook at www.facebook.com/philsnba and on Twitter at www.twitter.com/nba_philippines for all the latest news and updates. For all things NBA, visit www.nba.com.

For more information on AXA Philippines and their product offerings, visit www.axa.com.ph and www.facebook.com/AXA.Philippines.

LAKBAI! The Newest Reality Adventure Show With Baste Duterte and Bogart the Explorer.

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How would you like to go on a Philippine adventure with presidential son, Baste
Duterte and funny man, Bogart the Explorer? If your answer is yes, then you should
watch out for “Lakbai”, the newest reality adventure show from TV5. Lakbai, short for
“Lakaw ta, bai!” which translates to “Lakad na, kaibigan.” is a one of a kind TV show
that takes the viewers on a tour of some of the most picturesque spots in the
Philippines with Baste, Bogart and their friends.

Lakbai is not just another travel program showcasing the country’s views and food.
This 8-week special is about a group of bros who find the best places to have a travel
adventure. The show will make the audience see the Philippines in a whole new light.
In every episode, the hosts will explore a location and participate in local activities that
would leave them feeling a connection with that place.

Speaking of the hosts, Lakbai brings together a set of adventurers bonded by their
spirit of fun and love of travel. Making his TV show debut is presidential son and
social media rockstar, Sebastian “Baste” Duterte. This reality adventure show is in
Bisaya as well as Tagalog. For the first time ever, viewers will get to discover the
adventurous side of Baste and see more of his personality as he interacts with the local
people they meet.

Joining Baste is the internet sensation, Bogart the Explorer, who is
known for his hilarious adventures as seen in his viral videos. Completing the gang are
three of Baste’s closest friends: Atty. Alexis Lumbatan, a lawyer by profession and a
jokester at heart, Sboi Malicay, the cool bro who keeps the mood light and Andrei
Apostol, creative guy and designated videographer.

Find out what travel destinations the group will go to as viewers get to know Baste
Duterte like never before as he explores the country he loves deeply with Bogart and
his closest friends.

Catch Baste Duterte, Bogart the Explorer and friends in the TV5’s new reality adventure
show, Lakbai. Make sure you’re booked for the Lakbai premiere episode on May 21,
2017, Sunday after the PBA only on TV5!

Matrix – Bring it Home

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Johnson Health Tech is excited to announce the retail launch of its Matrix line of cardio fitness equipment. Previously available only in a gym or club setting, users can now experience the dynamic performance and uncompromising design of Matrix products from the comfort of their own home.

“For years Matrix Fitness has been a trusted partner in the commercial fitness industry worldwide, and we are excited to extend the Matrix brand to our home fitness customers,” said Mark Zabel, Vice President, Global Marketing and Product Development for Johnson Health Tech. “Matrix retail products are designed to bring a premium workout experience to the home – ensuring our customers a higher level of satisfaction with their fitness routine.”

Optimized for the home environment, the Matrix retail line offers the same durability, performance and industry-leading technology that fitness enthusiasts love about Matrix’s club-quality equipment. With a compact design, the machines fit comfortably in the home workout space, and the superior styling of the industrial design sets a new standard for how home fitness equipment should look. Three different intuitive consoles give users choices, whether they’re looking for an advanced experience that includes access to their favorite apps, social media, premium entertainment, stunning virtual journeys and much more, or a simple display with accurate, easy-to-read feedback that tracks heart rate, distance, watts and other workout metrics.

The Matrix retail line includes:

Treadmills – Offering the industry’s most advanced frame and deck combination, Matrix treadmills strike the perfect balance between engineering and aesthetics. The welded steel frame provides superior stability and the front wheel transport makes moving the treadmill easy. The Ultimate Deck System combines a heavy-duty frame, extra-thick deck and industrial-grade cushions for miles of durable performance. Also available in a folding design, the deck can be lifted to a near-90 degree angle and rolled away to save space. Additional performance options include the exclusive Johnson Drive System providing unmatched consistency and smoothness, available on the TF50.

Ellipticals – The most compact, most comfortable and smoothest ellipticals in the industry, Matrix ellipticals feature wheel- and track-free Suspension Elliptical Technology, which reduces noise and friction, while providing a smooth, consistent feel. Available on the E50 model, the exclusive Exact Force Induction Brake offers smooth, easy and precise resistance changes at the touch of a button.
Ascent Trainers – Matrix Ascent Trainers deliver an exceptionally smooth, ultra-comfortable exercise experience. The unique suspension design with PerfectStride leveraged extensive research to combine an ideal stride motion, ergonomically correct foot positioning, correct posture and a variable stride length that adjusts as incline changes for a more natural-feeling workout. Similar to Matrix ellipticals, the Ascent Trainers feature wheel- and track-free Suspension Elliptical Technology.

Bikes – Matrix exercise bikes are designed for users of all shapes and sizes and are available in upright and recumbent bike designs. The upright and recumbent bikes feature Matrix’s Dual Form Frame, which provides superior stability and easy step-through access, as well as an ergonomic Comfort Arc Seat to maximize support, and the Exact Force Induction Brake (select models), which makes it easy to quickly and smoothly change resistance. The Matrix ES Indoor Cycle offers a true-to-life riding experience with a smooth, heavy flywheel and easy adjustments to give every user an ideal riding position.

The Matrix retail line will begin rolling out in May at Johnson Fitness and Wellness concept store in Commercenter Alabang, Muntinlupa City; Pioneer Center Kapitolyo, Pasig City; and SM City Clark, Pampanga. For more information about Matrix products, visit matrixfitness.com

About Matrix Fitness

Matrix Fitness (www.matrixfitness.com), a Johnson Health Tech brand, is the fastest-growing commercial fitness brand in the world. Matrix is comprised of a complete line of cardiovascular and strength-training equipment for health clubs and other fitness facilities. For the first time, Matrix Fitness now offers a retail line with a focus on cardiovascular equipment for the home fitness enthusiast.
About Johnson Health Tech

Johnson Health Tech, Inc. (JHT), Taiwan, is one of the largest fitness equipment manufacturers in the world and is home to some of the most respected brands in the fitness industry, including Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. Johnson Health Tech’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wis.