PRURide Philippines makes a solid comeback after a three-year
hiatus, with over 4,000 cyclists and families gathered at Clark Global City,

This year's PRURide is a milestone as it marks Prudential's 175 th anniversary
celebration, including its first 100 years in Asia.

"PRURide Philippines 2023 is a celebration of life with Filipino families on a journey
towards a healthier lifestyle, getting the most out of life. We are blessed to be back
on the road with thousands of cyclists and families pedaling together towards better
health and wellness,” says Eng Teng Wong, President and Chief Executive Officer of
Pru Life UK.

A bigger and better PRURide Philippines
As the country's largest cycling festival, PRURide Philippines is even bigger and
more exciting this year with thousands of registrants and families join the cycling

PRURide Philippines advocates Gretchen Ho, Kim Atienza, and Zoren Legaspi cycled
the 100KM Gran Fondo category, and enjoyed the route which included the New
Clark City Bridge.

More advocates joined the event including cycling content creators Ger Victor,
Darlings Levi & Sara, Jeno Cuenco, and Ian Austria and Pru Life UK’s health
champions Teri Rombaoa, Miguel and wife Mary Reyes, Montini De Guzman, and
Aless Castañeda.

The much-anticipated event affirmed its spirit of inclusivity with fun and friendly
courses for cyclists of all ages and expertise. The Family Fun Ride and PRURide Milo
Kids Cup were a sure hit!

Cash prizes of PHP 3,000, PHP 5,000, and PHP 10,000 were awarded to the grand
winners of Virtual PRURide. In this digital competition, professional and amateur
cyclists experienced the fun and excitement of biking without going on the road for

Everyone enjoyed the expo activities and freebies and were treated to a LIVE
concert by OPM band Sponge Cola.

Pru Life UK makes this celebration even more special with an all-expense-paid trip
to London for one eligible and existing customer and three family members.
Advocating for a healthier lifestyle

PRURide Philippines supports Pru Life UK's commitment on health and wellness.
Since 2016, the event has attracted thousands of amateur and seasoned cyclists,
including some of the Philippines' strongest and most competitive athletes.
“PRURide Philippines has always been more than just a cycling event. It is about
our continued advocacy of health and wellness for oneself and the whole family and
also community," adds Wong.

In celebration of Prudential’s 175 th anniversary, Pru Life UK is concluding PRURide
Philippines 2023 by giving back to the community in Cebu and donating 175 bikes
through JCI Zugbuanas.

The second leg of PRURide Philippines 2023 is on 28 May at CCLEX Food Park,
Cebu. Registration is still open until May 24. For details, visit

About Pru Life UK

Established in 1996, Pru Life UK is the pioneer of insuravest, or investment-linked life insurance
products, in the Philippines and is one of the first life insurance companies approved to distribute US
dollar-denominated investment-linked life insurance policies in the country. Since its establishment,
Pru Life UK has expanded its reach to over 173 branches and 120 general agency offices in the
Philippines, with the largest life insurance agency force with more than 39,000 licensed agents.
The company continues to be one of the leading insurers in the country, ranking first in terms of Total
Renewal Premium Income from Variable Life Insurance Products* and second in terms of New
Business Annual Premium Equivalent** in 2022, according to the Insurance Commission. Pru Life UK
is headquartered in Uptown Bonifacio, Taguig City.

Pru Life UK and Prudential are not affiliated with Prudential Financial, Inc., (a company whose principal
place of business is in the United States of America), Prudential Assurance Company (a subsidiary of
M&G plc, a company incorporated in the United Kingdom), Philippine Prudential Life Insurance
Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-
registered companies). Pru Life UK is a life insurance company and is not engaged in the business of
selling pre-need plans.
For more information:
Note to the Editor:
* Renewal Premium Income from Variable Life Insurance Products – premium collected for existing
**New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year

About Prudential plc

Prudential plc provides life and health insurance and asset management in 24 markets across Asia and
Africa. The business helps people get the most out of life, by making healthcare affordable and
accessible and by promoting financial inclusion. Prudential protects people’s wealth, helps them grow
their assets, and empowers them to save for their goals. The business has dual primary listings on the
Stock Exchange of Hong Kong (2378) and the London Stock Exchange (PRU). It also has a secondary
listing on the Singapore Stock Exchange (K6S) and a listing on the New York Stock Exchange (PUK) in
the form of American Depositary Receipts. It is a constituent of the Hang Seng Composite Index and is
also included for trading in the Shenzhen-Hong Kong Stock Connect programme and Shanghai-Hong
Kong Stock Connect programme.

Prudential is not affiliated in any manner with Prudential Financial, Inc. a company whose principal
place of business is in the United States of America, nor with The Prudential Assurance Company
Limited, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

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