Cebu Pacific’s First Narita-Manila SAF-Powered Flight Takes Off

Cebu Pacific (PSE: CEB) operated Flight 5J 5055 from Narita to Manila powered by sustainable aviation fuel (SAF), making it the first Philippine carrier to use SAF in a commercial flight from Japan.
The leading Philippine carrier’s SAF flight was operated with an Airbus 321neo, using 40% blended SAF produced by Neste Corporation and supplied by Itochu Corporation. This combination resulted in a 44 percent reduction in carbon emissions per passenger, setting a new record for CEB’s SAF-powered flights.
“As we await sufficient SAF supply to meet the demand of the entire aviation industry, this inaugural Narita to Manila SAF flight represents Cebu Pacific’s ongoing efforts toward making air travel more sustainable. Other decarbonization programs that we have put in place include investing in fuel-efficient NEOs, optimization of flight plans, and adoption of fuel efficiency best practices to minimize fuel consumption. All these are concrete sustainability initiatives that bolster our commitment and support for the aviation industry’s goal of flying net-zero by 2050,” said Alexander Lao, President and Chief Commercial Officer at Cebu Pacific.
Itochu, which acts as the branded distributor of SAF in Japan, lauded the collaboration.
“We look forward to partnering with Cebu Pacific as we strive towards sustainable aviation. Our collaboration underscores the growing demand for SAF in the Asia-Pacific region and we are ready to meet that need,” said Atsushi Onishi, Senior Officer of Itochu’s Energy Division.
Passengers on the inaugural flight were part of the celebration, receiving commemorative tokens and engaging in in-flight activities. The initiative was also warmly welcomed by Narita International Airport.
“We are honored that Cebu Pacific has chosen Narita International Airport for this initiative. Being one of the select airlines to mount SAF flights in Japan, Cebu Pacific’s commitment to sustainability is commendable,” said Toshio Tashiro, Executive Officer of Narita International Airport.
Prior to the commercial flight, CEB signed a strategic partnership with Neste to work towards establishing a long-term supply of SAF across the Asia-Pacific. This initiative aligns with the airline’s sustainability goal to gradually integrate SAF into its operations, thereby reducing its carbon emissions footprint and promoting environmental consciousness.
CEB operated its first passenger flight powered by SAF in September 2022 from Singapore to Manila, making it the first low-cost carrier in Southeast Asia to incorporate SAF in its commercial operation. The airline aims to integrate blended SAF for its entire commercial network by 2030.
For more information about CEB’s sustainability initiatives, visit: www.cebupacificair.com.

COMCO Mundo culminates “Epic 7 Years” celebration with growth and expansion

Global award-winning communications group COMCO Mundo League of Enterprises (COMCO Mundo) has culminated its 7th anniversary celebration with the recently held COMCO Epic 7 Years Main Event, highlighting its growth as an umbrella organization alongside its agencies COMCO Southeast Asia (COMCO SEA), COMCO Middle East and Africa (COMCO MEA), and TARO AOX Inc.; the formal introduction of its three new major offerings Story Lab Communications Development and Support Ecosystem, CODEVA or Communications Development Academy, and SEA Wave & Spice Multimedia Content Studio; and the kick-off of COMCO Southeast Asia – Singapore.

Growth in Southeast Asia and Middle East and Africa
To further pursue its brand of Meaningful Storytelling, COMCO Southeast Asia has expanded its services through its new streamlined divisions: Public Relations and Communications (PRC) and Communications and Marketing Services (CMS). PRC services include Consumer Marketing and Brand Communications; Corporate Public Relations; Corporate Social Responsibility; Internal Communications; Influencer Engagement and Grassroots Communications; and Issues and Crisis Communications; while CMS offers Events and Activation; Special Media and Advertising Executions; and Branding. COMCO SEA marked the year with continued partnership with its long-time clients including Aseana City, Eastern Communications, European Union, Jobstreet, PHILUSA Corporation, Rémy Martin, Takeda, Teleperformance, and Lenovo; and onboarding of new brand partners such as AirAsia Superapp, Century Tuna, Uratex Mattresses, Uratex Monoblock, Alaxan FR, LaLiga, MDI Novare, Sony, Toshiba, and Concepcion Midea Inc.

Reaping off major metals from various local and international award-giving bodies over the years, COMCO SEA made history by being the 1st and only PR agency in the Philippines to win PR Consultancy of the Year (Medium Consultancy Category) in the prestigious PRCA APAC (Public Relations and Communications Association Asia-Pacific) Awards 2023. The Consultancy of the Year is awarded to an agency that has exemplary operations on business, effective results, community leadership, and innovation.

Sustaining its remarkable debut in the industry and maintaining its position as the PR agency that banks on building brand love across the region, COMCO Middle East and Africa further accelerates with major account wins this year across the United Arab Emirates (UAE), the Kingdom of Saudi Arabia (KSA) and the rest of the MEA region. Some of COMCO MEA’s key clients include Costa Coffee, the Middle East Film and Comic Convention, Empire Entertainment, Paramount Hotels, LEOS Development, The Wizarding World Shop by Fandom, Rixos Marina Abu Dhabi and Rixos Premium Saadiyat Island, Taj Exotica Resort & Spa, The Palm, and Geidea, one of the top fintech companies in Saudi Arabia.

The year 2023 also served as the launch of COMCO Mundo’s specialist agency for digital and integrated communications, TARO AOX Inc. The Agency has two divisions – Digital, Social, and Emerging Platforms (DSE) and Integrated Communications (ICOM). DSE focuses on Social Media, Digital Activation, Content Marketing, Virtual and Online Events, Social Listening, Digital Analytics, Media Buying and Planning, Search Optimization and Marketing, and Website and Application Management; while ICOM offers Digital PR, Integrated Communications, and Influencer Marketing. TARO AOX Inc. has just started but is now in full blast handling major accounts such as Goodyear, Hallmark, HLA Fashion, Lamoiyan Corporation, Samsung Mobile, and Sun Life Global Solutions.

Ultimately, COMCO Mundo as a parent and flagship unit reinforces its work for the Group’s Executive Leadership and Governance; MARCOMAX (Marketing, Communications, Advocacy and Excellence; Project CODY (Corporate Identity and Branding); MEXINAC (Media, Experts, Influencers, Activators and Communities); and ACTDEV (Agency Culture and Team Development); and also continues to lead landmark initiatives such as the recently held UNMASKED: The COMCO Mundo Write to Ignite Season 3 and work on key advocacy projects through the Group’s Citizen COMCO Advocacy Program and Camp COMCO Alumni Society.

Furthermore, COMCO Mundo reintroduces COMCOffee Club which serves as COMCO Mundo’s shared services for the Group’s companies, business units, and programs, covering Finance and Accounting; ARC or Audit, Risk Management, and Compliance; and Administration which includes Office Management, Team Care (Talent Development), Legal Affairs, and Information Technology.

Three New Offerings
A testament to COMCO’s unwavering dedication to meaningful storytelling is the birth of Story Lab Communications Development and Support Ecosystem, an exciting addition to COMCO’s specialized offerings set to revolutionize the way brands connect with their audiences. Story Lab specializes in Communications Research and Planning, Editorial and Publication Services, and Media Monitoring, Measurement, and Analytics.

Meanwhile, CODEVA, or Communications Development Academy will manage the training and development programs and offerings of the group. Aside from the award-winning Camp COMCO Mentorship Program, COMCO Mundo will house in CODEVA the group’s professional training programs for Media Affairs, Crisis Communications, Corporate Social Responsibility, Cause Related Marketing, Advocacy Communications, Social Media, and Content Marketing, among others.

COMCO Mundo will also broaden the services of SEA Wave Pop Culture Magazine and introduce the SEA Wave & Spice Multimedia Content Studio. The SEA Wave & Spice Multimedia Content Studio will diversify and create studio-produced titles encompassing the SEA Wave Pop Culture Magazine which will include content for Facebook, YouTube, and podcasts, among others. Expanding its content arsenal, SEA Wave & Spice will also offer Content, Multimedia Arts, and Video Storytelling services for brands and Talent Management for bloggers, content creators, and influencers.

Regional Reinforcement
In a move that exemplifies COMCO’s commitment to regional excellence, the Agency is thrilled to kickstart the opening of COMCO Southeast Asia – Singapore this 4th quarter of 2023. This strategic expansion allows COMCO to deepen its presence in the dynamic Southeast Asian market, providing clients with localized expertise and access to a broader network. Like COMCO SEA Philippines, COMCO SEA Singapore is set to be a regional hub for excellence in the field of communications, public relations, and social media.

“What we built is more than a group of companies but a community that became a creativity playground and craftsmanship vessel for talents who want to do the best work of their lives and brands and organizations that persevere to have meaningful connections to their publics and make positive impact to communities. On our 5th year, we did the impossible by pivoting amid the pandemic and expanding from Southeast Asia to the Middle East and Africa. And each time we accomplish something, it paves the way for the beginning of a new journey. Hence, this COMCO Epic Seven Years celebration is the kickstart of another great adventure,” said Ferdinand L. Bondoy, Group Chief Executive Director and Lead Strategic Communications Counsel / Partner and Co-Founder of COMCO Mundo League of Enterprises.

To know more and stay updated with COMCO Mundo, please visit www.comcomundo.com or follow fb.com/comcomundo on Facebook, linkedin.com/company/comcomundo on LinkedIn and @comcomundo on Instagram.

About COMCO Mundo League of Enterprises
A trailblazing and global award-winning communications group, COMCO Mundo League of Enterprises is a collective of agencies and programs dedicated to advancing the communications profession and related disciplines such as digital, media, advocacy, training, education, and entrepreneurship, among others; to be a force for social change; to nurturing talent growth and workplace community culture; and to championing borderless collaboration. The COMCO Mundo League of Enterprises is comprised of COMCO Southeast Asia Philippines, COMCO Middle East & Africa, TARO AOX Inc., COMCO Southeast Asia Singapore, SEA Wave & Spice Multimedia Content Studio, Camp COMCO Alumni Society, and Citizen COMCO Advocacy Program.

COMCO has been awarded Medium Consultancy of the Year in Asia Pacific at PRCA APAC Awards, thrice as Agency of the Year 2nd Runner-up at the IABC Quill Awards; Agency of the Year – Silver Award at the ASEAN PR Excellence Awards; Finalist for Boutique PR Consultancy of the Year at Campaign Asia Pacific’s PR Awards Asia, Marketing Interactive’s PR Awards Asia-Pacific, and the global CIPR Excellence Awards; and 150 metals from various local and international award-giving bodies

The COMCO Mundo League of Enterprises

COMCO Mundo with the COMCOmigos from brand partners, industry, media, the blogosphere, and Camp COMCO Alumni Society

COMCO Mundo executives together with the recipients of the Loyalty and Excellence Award. In photo are (1st row, standing, from left): Rachel Syfargo – Communications Support Services Director / Partner, COMCO Mundo; Janela Mauryn Bufi – Associate Account Operations Manager and Business Unit Administrator Pro Tempore for Integrated Communications, TARO AOX Inc.; Patricia Anne Rana – Senior Corporate Services Officer and Special Assistant to the Comptroller, COMCO Mundo; Ferdinand L. Bondoy – Group Chief Executive Director and Lead Strategic Communications Counsel / Partner and Co-Founder, COMCO Mundo; Joan Maslang – Corporate Services Director and Comptroller / Partner, COMCO Mundo; and Queenie Joy Resmundo – Senior Account Operations Manager and Business Unit Administrator Pro Tempore for Public Relations and Communications, COMCO Southeast Asia; Also in photo are (2nd row, from left): Justin Harvey Llamosa – Chief of Staff to the Group Chief Executive Director and Senior Executive Initiatives and Communications Manager /Partner, COMCO Mundo; Ramil Balaong – Production and Logistics Attendant, COMCO Mundo; and Albin Christian Recio – Senior Manager and Business Unit Administrator Pro Tempore for Multimedia Content Studio / Partner, SEA Wave & Spice Multimedia Content Studio).

Guess who joined the Flip Side? Meet the top content creators and trailblazers who have joined #TeamGalaxy

Samsung has officially launched its highly anticipated Galaxy foldable devices — the Galaxy Z Fold5 and Galaxy Z Flip5 in the Philippines at Conrad Manila, where they also unveiled the latest members of #TeamGalaxy. Meet your favorite celebrities and the nation’s top content creators and find out what convinced them to join the Flip Side.

Beauty queen, TV personality, singer, youth advocate, and art ambassador Catriona Gray has officially joined the Flip Side! For a multi-hyphenate whose schedule is always full, the Galaxy Fold5 is the perfect device for Catriona, who loves the phone’s big screen, multi-tasking capabilities and the S Pen that fits perfectly in her pocket.

“It allows you to do everything in one place. So, instead of needing your PC or a tablet, it’s all in your phone. I can take Zoom calls and stand the phone up so I can just angle it at any angle while on videos and I can also take down notes on the same device!” Catriona exclaimed.

As a content creator herself, the Galaxy Z Fold5’s biggest screen yet bestowed her the efficiency in performing multiple tasks with its versatile Multi-window feature for all apps. Not only does the Galaxy Z Fold5 give Catriona a PC-like experience in her pocket, she was also very impressed with its cameras and how easy it is to navigate when editing, “When I’m taking photos, the camera is really crisp and registers great color and contrast.”

AC Bonifacio: Galaxy Z Flip5 – the coolest content creation phone for Gen Zs

International dance sensation, singer, actress and now the new Team Galaxy ambassador AC Bonifacio is over the moon with the sleek design and color of the Galaxy Z Flip5 (the mint is her favorite!). AC described how much easier it is to create content and live independently with the pro-grade camera of the Galaxy Flip5 that comes with its unique FlexCam.

“It’s helped me a lot. For the past few months, I’ve been much more independent than I usually am. Whenever I need to do any type of content or when I work out sometimes, it’s nice to have the Flex Mode. I can just watch what I need to watch and I know it’s steady also on the floor.”

AC definitely recommends the Galaxy Z Flip5 to Gen Zs, “It’s super cool. Now that it’s back, it gives you the feeling of that ’90s flip phone, and at the same time, it gives you that Gen Z feeling because you have the content creation on it, the camera quality, gaming, everything all in one.”

Patricia Prieto: With the Galaxy Z Flip5, all you need is your phone and yourself

A fashion, travel/lifestyle blogger and content creator, Patricia Prieto can’t get over how wonderful her trip to Korea went for Unpacked – with the Galaxy Z Flip5 helping her capture every moment even when she was by herself.

“[With] the FlexCam, even if you’re using the selfie camera, it’s still so good. I can go to events by myself and not have to worry about a thing because I can just put it on a flat surface and take a photo of myself,” Patricia added.

She also shared how easy it was to sync up with the latest Galaxy Watch6, “ I was like, wow, I can do this. I can record by just using my watch. It was so easy.”

And after taking photos and videos, Patricia loves how easy it was to share these with the Quick Share feature and the high quality of photos when they were rendered even after transferring the files. “It’s still as crisp. As clear, as vibrant as when you first record it.”

Michelle Dee: A phone that matches her productivity drive and elevates the experience

A multi-hyphenate as well, Miss Philippines Universe 2023 Michelle Marquez Dee finds that having a phone that can match her productivity-beast self is indispensable. Creative and entrepreneurial, she’s ecstatic about the newly redesigned S Pen and the multi-window that comes with the Galaxy Z Fold5’s huge screen when unfolded. “It has a great form factor that will make your life so much more convenient and your workflow so much more efficient… your productivity that’s already at 100% just gets bumped up to 200% at that point.”

For Michelle, Samsung’s flagship foldable phone is truly the best in class. She describes the new aluminum bezels as sleeker and classier and even highlights, “The gap between the foldable screens is basically non-existent. I used to carry two phones, and now I don’t have to because the Fold5 is able to handle everything that I need to do.”

Nico Bolzico: Galaxy Watch6 series – your wellness partner

A fitness and wellness buff, entrepreneur and social media superstar, Nico Bolzico, is thrilled to explore everything the latest Galaxy Watch6 can offer. “There is a new way of training that is related to your heart rate. It’s not how fast you run but how to maintain your heart rate within two bands. Because I can check that with the Samsung watch, I’m very excited to try that.”

Nico also finds it essential to have a feature that monitors his sleep, especially for dads like him, “Sleeping, it’s a luxury today. So having [a] good quality of sleep and being able to monitor not only how much but how my sleep quality is, [is] very relevant because sleep is as important as training and eating. So sleep is one of those pillars that you need for your overall wellness.”

Camille Co: With the Galaxy Tab S9 series, you won’t miss out on anything!

From blogging to vlogging about fashion, beauty, travel and so much more, Camille Co juggles a hectic lifestyle as a content creator, wife and mom – so the Galaxy S Tab9 and its new features that support one’s creativity and productivity are set to become her new besties.

As a fashion designer who loves drawing and writing by hand, it’s no surprise that the S Pen captivated Camille – especially as it now comes with an IP68 rating for water resistance, “I’m not scared of using it outdoors because it’s really built to last.
It’s the most powerful Tab yet. I love that I’m able to bring it out with me anywhere.”

Would she recommend the Galaxy Tab S9 series? “I definitely think creatives would love this, especially now that Good Notes is available on Android. I’m a Good Notes user as well, so I really love it. Whenever I design for my multiple brands and all my different deliverables, I do it on Good Notes. Because it’s so powerful, we can even edit their videos just right on the tab.”

Along with DJ CRWN who served up upbeat music for the crowd, lifestyle content creators and fashion trendsetters such as Marina Summers, Melissa Gatchalian, Lexi Mendiola, Trasienne Estrada, Rex Atienza, Candy Gamos, Liam Labroy, Rocio Escano, JM Yrreverre, Marga Nicolas, Nicole De La Cruz, Chynna Beverly Lim, Lance De Ocampo, Bea Arboleda, Sofia Manzano and Deegee Razon were also present as new members of Team Galaxy

Also there to join the Flip Side are music, photography and film enthusiasts such as Leila Alcasid, Curtismith, Jaz Reyes, Shaira Luna, Jilson Tiu, Renee De Guzman, Patrick Diokno, Andrea Beldua and Jolo Luarca III.

The launch event wouldn’t be complete without personalities in wellness and technology. Spotted in attendance were Katz Salao, Marjo Salazar, Ida Paras, Jo Sebastian, Tim Nutrition, Coach Rio, Hannah Bacani, Tik Rosquillo, Joanne Villablanca, Gino Quillamor, Lea Inocian and Aryanna Epperson.

Are you ready to join the Flip Side too? Check out the latest Galaxy devices and get ready for the numerous surprises that await on the Flip Side. Order now! Visit any Samsung Experience Stores, Authorized Samsung Stores, Lazada, Shopee, TikTok Shop, Abenson.com and MXMemoXpress.com.

https://www.samsung.com/ph/smartphones/galaxy-z-fold5/
https://www.samsung.com/ph/smartphones/galaxy-z-flip5/
https://www.samsung.com/ph/tablets/galaxy-tab-s9/
https://www.samsung.com/ph/watches/

For more information, please visit https://www.samsung.com/ph/.

***

About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

SM group turns over 104th school building

SM scholars from Roxas City volunteer to clean the new school building ahead of its turnover.

In time for the school year opening, SM Prime through SM Foundation turned over a fully furnished two-storey building to the President Manuel Roxas Memorial Integrated School-South in Roxas City, Western Visayas.
The 104th school building made through the collaboration is built in accordance with specifications set by the Department of Education (DepEd). It holds four classrooms, each furnished with desks, chairs for left-handed students, toilets per classroom, including a special toilet for PWDs on the ground floor.
It also includes concave blackboards, electric fans, and LED lighting. Emergency lights were installed in the stairways for emergency-preparedness.
Supporting DepEd’s commitment to ensure that learners have access to water for hygiene and sanitation, SM Foundation installed a handwashing facility along with liquid soap for the community’s use.
To further assist, the SM group will help with the maintenance and upkeep of the said school.
Social Good

SMFI School Building head, Juris Soliman (center) leads the preparation if the school building turnover.

It was earlier announced by DepEd that roughly 21 million students enrolled this school year 2023-2024. Amidst this, the agency reported that only over 100,000 out of the more than 300,000 school buildings are in good condition.
Believing in the power of education in uplifting communities, SM Foundation has been an active member of DepEd’s Adopt-a-School Program since 2002, turning over more than 100 school buildings to grassroots communities nationwide. The said program intends to address overcrowding in schools and provide an environment conducive for learning.
Download high-resolution photos here: https://bit.ly/3YTsX3G
Victor Persius F. Chan 
SAVP for Corporate Affairs and Sustainability 
(632) 8857-0100 local 0117 
victor.chan@sminvestments.com 

SM Scholars Aspire to Share the Gift of Education

New SM scholars recently joined the contract signing event in Pasay.

“I desire to become an educator not just to fulfill a dream but also to be a blessing to the next generation.”

These inspiring words come from 18-year-old Princess Eunice Motel, an SM scholar currently pursuing her education at the Philippine Normal University. She is one of two children of Hildajane, an on-call factory re-packer, and Richard, a set man, hailing from Caloocan City.

Princess’ dream of becoming a teacher has been a lifelong aspiration, deeply rooted in her heart and mind since her childhood. This calling became even more pronounced when she embraced her Christian faith.

SM Scholar and aspiring educator Princess Eunice Motel

“My unwavering commitment to becoming a teacher is directly inspired by the Kidz Life Ministry, a cherished initiative of our church dedicated to teaching children about God’s word. I aspire to be a vessel for sharing knowledge, instilling hope, and nurturing a brighter future for the next generation,” she said.

To pursue her dreams, Princess has chosen to pursue a Bachelor’s degree in Secondary Education at the Philippine Normal University, her dream institution. “PNU is renowned for its ability to nurture exceptional teachers,” she remarked. “As I aspire to become an educator, I also strive for greatness and excellence, and there’s no better place to achieve that than at PNU.”

Following in her mother’s footsteps, Jhona Bolinas is pursuing a Bachelor of Science in Education with English as her major. Born in Baliuag, Bulacan, she passed entrance exams at other universities but opted to enroll at the Pamantasan ng Lungsod ng Valenzuela due to its proximity to her family.

Despite considering other career paths, Jhona opted education, drawing inspiration from her mother, who is also an educator. “Watching, observing, and listening to her, I learned the basics,” she shared. Driven by her love for reading and writing, she also chose to specialize in English.

When asked if she plans to work abroad after graduation, Jhona keeps her options open, recognizing it as a once-in-a-lifetime opportunity. “But right now, I want to ensure that my mother enjoys a good life before making such a significant decision,” she explained.

Another aspiring educator is Krissa May Oquindo. Her father, a cable technician, is the family’s sole breadwinner while her mother dedicates her time to caring for the family. Krissa completed her senior high school education at the Universidad de Manila. She applied to four State universities and ultimately chose to enroll at the Polytechnic University of the Philippines (PUP), known for producing graduates highly sought after by employers, as per a recent survey.

SM scholar Krissa May Oquindo (right) aspires to be a teacher for her family and community.

When asked about her motivation to become a teacher, Krissa responded, “Being an educator has always been my passion. From the moment I set foot on a school campus, the idea of standing in front of students and sharing knowledge excites me.” She has selected Science as her major to deepen her understanding of the subject and to enlighten others about it.

Krissa has no plans to teach abroad. She believes that while there is demand for teachers overseas, the same holds true in the Philippines: “My passion for teaching is rooted in caring for the next generation, especially for the youth of our country.”

Through the years, the SM college scholarship program has empowered 3,791 graduates who have enrolled in over 120 partner colleges and universities across the nation. These scholars enjoy full tuition benefits, monthly allowances, part-time work opportunities during semestral and Christmas breaks, job offers from the SM Group upon graduation, and engaging activities and enrichment programs.

Additionally, SM’s tech-voc scholarship program has produced 4,669 graduates, further contributing to the development of skilled professionals in various fields.

To download the high-resolution photos, please click here: https://bit.ly/485Xa3J

To learn more, please contact:

Victor Persius F. Chan
SAVP for Corporate Affairs & Sustainability
(632) 8857-0100 local 0117
victor.chan@sminvestments.com

SM Prime explores potential partnership with Japanese firm for waste-to-fuel solutions

IN PHOTO (Left to right): SM Supermalls Vice President Liza Silerio, SM Prime Chairman of the Executive Committee Hans T. Sy, GUUN Chief Executive Officer Shinji Fujieda, GUUN Philippine Branch Senior Managing Director and General Manager Takeshi Konishi
Leading real estate developer in Southeast Asia, SM Prime Holdings, Inc. (SM Prime) recently signed a memorandum of understanding with Japan’s GUUN Co. Ltd. to explore a potential partnership to implement waste management solutions by recycling waste paper and plastics as an alternative source of energy called ‘fluff fuel’.
Fluff Fuels are one type of RDF (Refuse Derived Fuel) which are produced from shredded and compressed plastics, papers, and fibers. These are used as fuels in cement manufacturing, paper mill companies, or power companies in Japan.
SM Prime Chairman of the Executive Committee Hans T. Sy is positive that a partnership with GUUN will contribute to the waste reduction goals of the country. “Today, Japan’s waste management and recycling technology is among the most advanced in the world,” he said. “There is no better partner for SM because we do not just talk about being big, we make sure we do it; we do not talk about being environment friendly but we do take bold steps to save the environment. I am looking forward to growing with GUUN as among leaders in solving environmental issues in the Philippines.”
GUUN Co., Ltd., founded in March 2001 and headquartered in Yokohama City, Japan, piloted the production of fluff fuel from plastic waste in Inayawan, Cebu in 2014 and recently inaugurated its P200-million, 2,400-square meter waste recycling plant in Tayud, Consolacion, Cebu.
Since then, Japan’s Ministry of the Environment has adopted GUUN’s waste-to-fuel technology as a model for advanced low-carbon technology innovation for further deployment in developing countries.
“This will be a milestone partnership for us,” GUNN Chief Executive Officer Shinji Fujieda said after the signing ceremony. “I understand very much how important waste management is for SM and for the Philippines and we look forward to more projects we can do with the properties of SM Prime.”
SM Prime’s initiatives for waste management include waste reduction and effective waste collection and segregation. Over the years, it has implemented programs such as Trash to Cash, Plastic Waste Collection, and E-Waste Collection that have contributed to reducing the total solid waste generation across its real estate portfolio.

Through its pioneering Trash to Cash recycling market, SM Prime has collected and recycled 1.4M kg of plastics, paper, metals, and others in 2022. “We have saved 16,766 trees from the 986,222 kg of paper recycled,” SM Prime disclosed in its 2022 Integrated Report to shareholders.

Meanwhile, SM’s Plastic Waste Collection program, a partnership with the Plastic Credit Exchange that was launched in February 2021, has accumulated 42,541kg of plastic waste from 14 mall sites. Also present in all its 83 SM Supermalls is the E-Waste Collection program for the responsible disposal of WEEE (Waste from Electrical and Electronic Equipment). This drive has helped process close to 7,000 kilograms of e-waste. (ENDS)

RESOURCES:
1. Photos
https://drive.google.com/drive/folders/1SsLiKITJq8coBP18os5F_RiGxQs1P-58?usp=sharing

2. About SM Prime
SM Prime

3. About GUNN
220119_02_15.pdf (jica.go.jp)

Water Sustainability: Leading the Change at SM Supermalls

The ripple effect of the water crisis has reached every part of the globe. According to the World
Wildlife Fund, some 1.1 billion people worldwide lack access to water, and a total of 2.7 billion
find water scarce for at least one month of the year. Worst, two-thirds of the global population
may face water shortages by 2025 and ecosystems will suffer.
As the gravity of these issues becomes increasingly apparent, several countries have taken
significant steps to forge a more sustainable future for the Earth. Noteworthy examples include
Singapore's water management plan and The Netherlands' intricate conservation practices.

Singapore’s

Desalination Plant

Source: https://www.pub.gov.sg/watersupply/fournationaltaps/desalinatedwater

The Delta Works in The
Netherlands was built by Rijkswaterstaat to protect the country against flooding from the North

Sea.

Source: https://www.water-technology.net/projects/delta-works-flood-netherlands/

Inspiration for the Philippines
In the Philippines, a multifaceted approach has also been embraced by the public and private
sectors in safeguarding and managing water resources. SM Supermalls are at the forefront of
the conservation and management of water resources in its mall facilities. Its endeavors form
the foundation of a more sustainable and water-secure future that the company has long been
advocating.
SM's Vision: Greening the Future
SM has been recycling water since the 1990s, treating an average of 1 billion gallons of water
annually in recent years, equivalent to 1,600 Olympic-sized swimming pools. In line with the SM
Green Movement, SM has been continuously working towards responsible consumption and
water conservation in its properties.
To illustrate, the SM Supermalls’ comfort rooms have smart fixtures to manage water flow.
There are also signages in the mall that advocate wise water use. Wastewater is channeled to
the malls’ sewage treatment plants that recycle an estimated total of 4 million cubic meters of
water, lessening their dependence on freshwater sources for non-potable uses. SM did this
even before the measure was required by way of the Clean Water Act in 2004.

SM Mall of Asia has been involved in various sustainability and environmental initiatives,
including water recycling among others.

SM
Supermalls

utilizes recycled wastewater from the mall for irrigating its gardens.

SM Malls have “Save Water” signages that typically
aim to create awareness about water conservation and
inspire people to take simple actions to reduce their water consumption

Recently, SM took a step further in resource management by launching the first-ever water
filtration system at SM City Baguio. This facility can turn collected rainwater into potable water
for mall tenant use such as washing and cooking as well as dishwashing and handwashing,
allowing the mall to further lessen its dependence on the freshwater supply of the Baguio
community.

SM took a step further in resource management by launching the first-ever water filtration
system at SM City Baguio.

The Rainwater Treatment Facility at SM City
Baguio Baguio City Mayor Benjamin
Magalong (right) samples the potable water
from the SM Baguio rainwater treatment
facility with SM SVP for Marketing Joaquin
San Agustin (left) and SM VP for Corporate
Compliance Engr. Liza Silerio (center).
SM's dedication aligns with the world’s environmental sustainability and climate action goals.
Rainwater catchment basins in flood-prone areas and the rainwater filtration in SM Baguio

further exemplify this commitment. These significant efforts underscore the ongoing need for
sustainable practices and policies.
A Brighter Future Ahead
The journey towards sustainable water management is ongoing. SM Supermalls, through its
initiatives, paves the way for a greener, more secure future.
Learn more at SM Cares or follow SM Supermalls on social media.

Leading GCC Sun Life Asia Services Centres (ASC) repositions itself as Sun Life Global Solutions (SLGS)

Sun Life Asia Service Centres (ASC), a microcosm of the global insurance and asset management leader Sun Life, repositions itself as Sun Life Global Solutions. The strategic move aims to advance the organization’s value proposition and further its journey in close collaboration with Sun Life’s business groups.
The new name Sun Life Global Solutions (SLGS) underscores its global impact delivered through developing solutions, experiences and furthering innovation. With this strategic evolution, SLGS will reaffirm its position as a key talent hub for the Technology, Operations and Client care center. In addition, it will also lay focus on its expertise in key knowledge skills like actuarial, finance services, legal services, risk and compliance monitoring.
Sun Life plays an essential role for its Clients in the areas that matter most to them and takes great pride in helping them build brighter, optimistic futures for themselves and their families. The goal is to build deeper digital relationships and more personalized experiences so we can better anticipate and serve our Clients’ unique needs. SLGS brings deep technology and digital capabilities by attracting top talent and a constantly upskilling workforce comprised of dynamic and motivated professionals.
Expressing his views on the repositioning, Mr. Tarun Sareen, Managing Director of Sun Life Global Solutions, said, “It is truly a privilege to be the enablers driving the organizational Purpose of Sun Life in India and Philippines. The word Global reflects our outreach and the collaborative journey with Business Groups across the globe. And the word Solutions emphasizes our focus on designing and delivering solutions to our clients and advisors – be it through a digital asset, a transaction we process, a Client call we cater to, or a solution. Solutions to us signify optimism and taking the forefront to solve challenges, create pathways and manifest opportunities – and keep on architecting and solving for the future. This is what makes us – Sun Life Global Solutions ”
He further said, “Our culture is our superpower. SLGS takes pride in being a Great Place to Work. We are committed to nurturing a purpose-led and values-driven culture where we all do the best work of our lives thriving in a diverse, equitable and inclusive work environment. We believe in truly empowering our teams through a caring and thriving workplace encouraging them to bring their whole and authentic selves to work. Further with a shared vision and purpose, inclusive leadership, people-centric practices we are building a highly engaged workforce that imbibes a sense of belonging. ”
Sun Life Global Solutions plays a key role in driving the organization’s enterprise strategy. They provide services and solutions to all pillars – Canada, Asia, US and Asset Management and Corporate functions. Over the course of its journey, SLGS has evolved as a key capability hub, creating many assets for the organization like Client Care Centre, Operations, Technology, Financial shared services, Actuarial, Legal and HR Shared services amongst others. Sun Life Global Solutions will play an even larger role in the coming years by nurturing a stronger talent pool and leading digital and transformation initiatives.
Sun Life Global Solutions is a listening, caring and vibrant organization, its consistent high engagement scores speak of this culture. SLGS has received the Great Place to Work honorifics, Top 6 Global Business Service employer in the Philippines, Great Place to Work Certified and ranked among the “Top 100 Best Companies for Women in India”, SLGS has been featured among India’s Best Workplaces in IT & IT-BPM 2022 – Top 50 by Great Places to Work. These recognitions reflect our Culture, practices, and focus on being a purpose-led organization well-equipped to serve business priorities and deliver exceptional value for its clients.

About Sun Life Global Solutions (SLGS)

The journey of Sun Life Global Solutions (formerly Sun Life Asia Service Centre) started in 1991 in Philippines and expanded to the India market in 2006. A microcosm of Sun Life, over the years, SLGS has emerged as a talent and innovation hub, driving seamless digital transformation providing Technology, Knowledge Services and Business Services to Sun Life businesses globally and helping our clients achieve lifetime financial security and live healthier lives – our core purpose and mission. SLGS works with Sun Life teams across the group to support clients in areas like ALM & Financial Reporting, Investment Operations, Equity Research and Financial modeling; Legal services, Actuarial & IFRS 17. Drawing on our collaborative and inclusive culture, and stand among ‘Top 11 Global Business Services Companies’ across India, the Philippines, as ranked by the Everest Group.

Sun Life Financial Inc. is a Canadian financial services company that operates in 28 markets serving 85 MN clients globally. Sun Life ranks number 235 on the Forbes Global 2000 list for 2022. It has over $1.33 Trillion in assets under administration as of 2022.
SLGS is driving new digital capabilities and Client experiences which form a vital part of Sun Life’s transformation to think and act like a digital company and deliver impactful solutions to help clients achieve lifetime financial security and live healthier lives.
SLGS brings deep technology, operations, and domain expertise to deliver business imperatives and drive innovation for all businesses across the globe.
A Great Place to Work consecutively certified for many years across India and Philippines with a diverse, equitable and inclusive work environment, SLGS is a talent hub of passionate people, motivated to deliver on our Purpose.

For additional information on Sun Life Global Solutions, please visit: www.sunlife.com/slgs

For further information, contact:
Sun Life Global Solutions
Ms. Dang Lopez | Email: Eillen.Lopez@sunlife.com

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Level up your stories with the seamless features and powerful vlog cam of the Infinix ZERO 30 5G

Vlog Masters Rhian Ramos, Benedict Cua, and Kianna Dy for Infinix ZERO 30 5G

There are so many stories that need to be told to inspire, motivate, or simply help others have a happy break from a busy day, and these are best told with visuals that capture the interest of your audience. Content creation on social media has become a powerful tool to inform, entertain, or even to uplift lives, which was what Vlog Masters Rhian Ramos, Benedict Cua, and Kianna Dy do regularly. These days, one needs an equally powerful gadget that can help them capture and share those important moments.
The Infinix ZERO 30 5G lets you direct your narrative with the 4K 60FPS Ultra Clear Front Vlog Camera. Best known for its vlogging capabilities, it offers clear videos and crisp images to help you express your thoughts and ideas, or capture your moments of creativity with superior, high-definition clarity. The phone also comes with a 108MP OIS Ultra-Clear Triple Rear Camera, dual-view camera feature, and other pro-level features that ensure you won’t miss important details in any adventure.

Kianna Dy for Infinix ZERO 30 5G

Experience a seamless content creation experience with its 5G Powerful MediaTek Dimensity 8020 and up to 21GB Massive Extended RAM. Lagging is a thing of the past. Because it has 5G capabilities, live movements and moments captured on the Infinix ZERO 30 5G are smoother to upload, and you get real-time reactions delivered to you instantly.

Sleek, ergonomic, and energized
The Infinix ZERO 30 5G’s sleek ergonomic design is matched by long-lasting performance, with a 68W Long-lasting Health Super Charge + 5000mAh All Day Battery, so you can reach out to your audience anywhere and anytime without worrying about your next battery charge. The 144Hz with 3D Curved AMOLED Display with a fast refresh rate lets you review your photos and videos clearly before uploading on your feed, or you can simply watch and enjoy the work of your favorite creators for your next inspo.

Benedict Cua for Infinix ZERO 30 5G

It also comes in diverse colorways: the sunset-inspired Golden Hour, elegant Rome Green, and the magical Fantasy Purple. The Vlog Masters, consisting of creative personalities Rhian Ramos, Benedict Cua, and Kianna Dy, flaunted their colorful Infinix ZERO 30 5G phones in an equally stylish digital commercial.

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Post your thoughts and experiences, and Create Your Own Story easily with the HD clarity and seamless performance of the Infinix ZERO 30 5G. The power to share is in your hands for only P14,999, which provides you with value-for-money features and accessibility that can support your content creation journey and to grow your online community.

Rhian Ramos for Infinix ZERO 30 5G

You can cop the Infinix ZERO 30 5G for a discounted price at the following e-commerce stores:

First sale WinMe Price (Online Flash Sale) starts at P13,999 via Lazada and TikTok Shop on September 27
WinMe Price of P11,999 via Shopee (claim both shop and platform vouchers to avail of discount)

The Infinix ZERO 30 5G will be available at Infinix kiosks and concept stores nationwide starting September 30.

For more updates and information, visit Infinix Philippines’ official website, Facebook page, and TikTok Shop.

XTREME Appliances opens 4th Concept Store in Visayas located in the Queen City of the South, Cebu!

After a series of store openings in different parts of Luzon for the last two quarters, XTREME, the country’s one-stop-shop appliances brand, is now able to serve Cebuanos. Locals can now access a wide range of appliances to meet their household needs. In pursuit of catering the needs of customers, XTREME Appliances is also set to open stores in Mindanao to serve a wider audience in the Philippines.

The newest branch of XTREME Appliances, located in the largest shopping mall in Cebu, SM Seaside, carries a complete range of appliances from Audio, Video, Cooling, Kitchen, Cleaning, and Small Appliances. Cebuanos can now check out the full range of high-quality appliances without straining their budget.

The Grand Opening ceremony was led by the Vice President for Business Development of XTREME Appliances Mark Del Mundo, Celebrity Influencer Beauty Gonzales-Crisologo, Brand Marketing Manager Paula Dizon, SM Seaside City Mall Representatives Assistant Mall Manager Eric Mar Valenzuela, Tenant Relations Kristina Jane Gil and Jhonna Mee Omaña.

To make the event even more fun and entertaining, XTREME Appliances also threw a Zumba Party where one (1) lucky participant won a XTREME Portable Speaker.

We are thrilled to announce that XTREME Appliances is now here in the Queen City of the South, Cebu. As of today, this is the 4th store in Visayas after Tacloban, Calbayog, and Tagbilaran. We aim to provide top-quality appliances at affordable prices to Filipinos nationwide. ‘After a series of openings in Luzon,’ Mark Del Mundo said, ‘we are very excited to open our additional line-up of branches in Visayas.

To celebrate this milestone, XTREME Appliances is giving customers ppl the concept store from September 23, 2023 to October 23, 2023, huge discounts and freebies on their favorite appliances:

Exclusive deals for as low as ₱99 on items such as XTREME Home Dry Iron, 1.7L XTREME Home Electric Kettle, and 1L XTREME Home Rice Cooker with minimum purchase receipt of P3,000 and above!

Participating XTREME products are offered with freebies worth up to ₱28,990!

To know more about next store openings, promos, and new products visit XTREME Appliances’ Facebook, Instagram,Twitter, and Tiktok pages.