SM Prime, UPLB team up for sustainability scholarship

SM Prime Holdings Inc. (SM Prime) has partnered with the University of the Philippines Los Baños (UPLB) to further promote the country’s pursuit of sustainable development.

Through a scholarship grant, SM Prime aims to assist select students pursue undergraduate degrees in Bachelor of Science in Human Ecology (BSHE) and Bachelor of Science in Forestry (BSF) – courses geared towards sustainability.

The scholarship will be awarded to students from low-income households in Pasay City intended to provide better employment prospects and help reduce poverty and inequality, which are major obstacles to sustainable development.

Members of the University of the Philippines Los Banos (UPLB) and SM Prime Holdings Inc ink partnership to create scholarships geared towards sustainable development. Present during the signing are (From left) UPLB College of Forestry and Natural Resources Dean Marlo Mendoza, UPLB College of Human Ecology Dean Dr. Ricardo Sandalo, SM Prime AVP and Head of Marketing, PR, and Communications Rida Reyes Castillo, UPLB Chancellor Dr. Jose Camacho Jr., and Vice Chancellor for Student Affairs Dr. Janette Malata-Silva.

Collaboration for innovation and sustainability
In an interview, UPLB Chancellor Dr. Jose Camacho, Jr. shared his optimism about the partnership, citing the impact of education, especially sustainability-related fields of studies, in social and economic mobility.

“The scholarship will enable more students to pursue their studies in areas related to sustainability such as environmental science, renewable energy, and sustainable agriculture. By investing in education in these areas, we are preparing a new generation of leaders who will have the knowledge and skills to address the complex environmental and social challenges facing our world today,” Dr. Camacho said.

“It will encourage research and development in areas related to sustainability. By providing support for students to pursue advanced studies, we are creating a pipeline of future researchers and innovators who can develop solutions to pressing environmental and social problems,” he added.

Aside from enabling students to pursue their education without financial burden, the UPLB chancellor believes that the scholarship can produce competent leaders capable of solving complex environmental and social challenges, and create a pipeline of innovative researchers.

He further stressed how fostering collaborations and innovation in sustainability between the academic
community and the private sector can lead to new environmentally and socially responsible products, technologies, and services that contribute to the Sustainable Development Goals.

SM Prime AVP and Head of Marketing, PR, and Communications Rida Reyes Castillo signed the memorandum of agreement alongside UPLB Chancellor Dr. Jose Camacho Jr. The scholarship formed under the partnership continues SM Prime’s pursuit of sustainable development.

Ripples of social good
SM Prime AVP and Head of Marketing, PR, and Communications Rida Reyes Castillo shared that the partnership between SM Prime and UPLB is a testament to the shared commitment of both institutions towards promoting sustainability and creating a better future for the next generation.

By supporting the education of would-be scholars, SM Prime hopes to create ripples of social good within families and communities, ultimately contributing to the development of a more sustainable and equitable society.

“Improving the well-being of its partner communities and investing in people’s growth have long been among SM Prime’s sustainability pillars woven at the core of its business strategies and operations. As such, SM Prime deems it important to create programs that would provide access to quality education for all, and in the long term, create a pool of proactive human resources who can responsibly carry out and balance the economic, social and environmental aspects of a society’s sustainable development aspirations,” Castillo said.

“SM Prime believes UPLB would be the best partner to support its sustainability initiatives in promoting a conducive learning environment while honing new Iskolars ng Bayan leaders committed to knowledge creation and public service,” she also said.

The SM Prime Sustainability Scholarship is open to students from Pasay City, under UPLB’s BSHE and BSF programs with an annual gross family income of not more than PhP150,000.00

For more information, interested applicants may contact the UPLB OSG +63 49 536 3209 or email at osg.uplb@up.edu.ph..

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Medical care brought closer to low-income families in Cagayan

While access to quality healthcare continues to be hampered by challenges, medical missions have become an increasingly vital source of support for low-income communities. Through time, they have gone beyond providing medical care and have taken up a new role: transforming the lives of individuals and communities.
The SM Foundation, Inc. (SMFI) recognizes just this, so it has made its mission to travel from Luzon to Mindanao to provide free medical care and services to thousands of patients from various hard-pressed communities.
Just recently, the medical mission team headed to the cities of Tuguegarao and Cauayan in Northern Luzon and provided services to thousands of low-income families. Two of them are Roland Bariuan and Angeline Cacanindin.
Strength to do more

Roland Bariuan takes home free medicines after his medical check-up.
Roland has been a tricycle driver in Tuguegarao City since 1994. But, two years ago, he suddenly felt weak and had to spend money on medical consultations and examinations.
“Napansin ko na kahit malakas ako kumain, namamayat ako at nanghihina. Nalaman ko na may diabetes na po ako. Pero hindi pwedeng pabayaan ko ang sarili ko. Hindi pwedeng maging tamad ako dahil may sakit ako. Kung tamad po ako mamasada, wala kaming pangaraw-araw at gagastushin pambili ng gamot,” he shared.
Determined to care for his health, he goes to the city health office for his routine checkups. The same drive to boost his health is also what led him to SM group’s medical mission, led by SMFI: “Dahil magastos po magpagamot, kadalasan po akong pumunta sa city health office para sa lahat ng aking checkups. Ngayon, nataon pong nalaman kong mayroon medical mission dito sa SM City Tuguegarao.”
Through the medical mission, he received free consultation, blood tests, x-ray, and medicines–services that would break the bank if he had it done elsewhere. With the assistance extended to him, he had his scheduled checkup without worrying about the finances and even managed to put aside money originally allotted for medicine and laboratory tests.

“Ang kinikita ko sa pamamasada ang ginagamit ko at ng pamilya ko para sa aming pangangailangan. Kaya mahalaga sa akin ang aking kalusugan. Ang magandang pangangatawan ang nagbibigay sa akin ng lakas para mas lalo pang pagsumikapan ang pamamasada,” he said.

“Pero bilang tricycle driver, hindi namin maiiwasang magkasakit dahil usok ang kasabayan namin sa pamamasada. Kaya malaking tulong ang libreng check-up sa ang libreng gamot mula sa SM Foundation. Malaking tulong ito dahil kahit papaano, hindi ko muna iisipin ang pang gamot ko,” he added.

Making quality healthcare attainable

Roland’s fellow resident from Cagayan Valley, Angeline Cacanindin, knows full well the need to maintain a healthy body, for this is her tool to fulfill her duty as a house helper. She also believes that this is what her children can rely on as they strive in school.

However, her youngest daughter has been complaining about a toothache, which was already interfering with her nutrition and attendance in school.

“Butas na po ang mga ngipin niya. Kaya tuwing kumakain po siya, pumapasok ang kanin at nasasaktan siya. Hindi na rin po siya makapag focus sa school dahil sa sakit,” she shared.

“Nito lang po, tumawag po ang teacher niya at sinabing umiiyak po ang anak ko per hindi umiimik. Nung kinausap ko po siya, nalaman kong sobrang sakit na po ng ngipin niya. Umiyak din po ako dahil ramdam ko ‘yung sakit. Hindi ko siya agad madala sa dental clinic dahil nasa trabaho po ako at mahal din po ang magpabunot,” she said.

When she heard about SMFI’s medical mission in SM City Cauayan, she immediately brought her daughter for a checkup. Here, her daughter’s tooth was extracted. She also received free paracetamol, antibiotics, vitamins apt for her child’s age, and dental hygiene tips from volunteer dentists.

“Ang medical mission na ito ay malaking tulong kasi libre po serbisyo pati ang mga gamot. Ngayon po, makakapagsimula muli kaming subaybayan ang kalusugan ng aming anak para maganda po ang kinabukasan niya.” she said.

Through the ongoing medical missions of SMFI, many economically disadvantaged individuals like Roland and Angeline get lifelines–an intervention that provides immediate relief to those in need and a chance to access medical care and resources that are often unavailable or unattainable.

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Alaxan FR – Showdown of the Year.

Manny Pacquiao and Hidilyn Diaz dared one another at the Alaxan Showdown of the Year, share trusted companion in their triumphs through the years

Notwithstanding difficulties as world-renowned athletes, boxing legend Manny Pacquiao and weightlifting champion Hidilyn Diaz showcased their determination as they challenged one another at the recent Alaxan’s Showdown of the Year held at the Unilab Bayanihan Center.
To celebrate the coming together of Pacquiao and Diaz for Alaxan FR, the duo challenged each other by switching roles—Diaz challenged Pacquiao to lift weights while Pacquiao dared Diaz to spar. Aside from the challenges, the top-notch athletes also shared about their recent professional and personal endeavors and reveals their companion in their triumphs through the years.
Together with the pain relief medicine brand Alaxan FR, Pacquiao and Diaz, aim to empower hardworking Filipinos–the everyday champions–who continuously persevere and push their limits to achieve their goals and aspirations.
Moreover, as they continue honing their craft to level up with their respective sports, Pacquiao and Diaz, likewise demonstrate the same passion in their other endeavors.
Pacquiao recently unveiled his housing project called “Pacman Village” in Saranggani Province after he was named “ambassador for the homeless and vulnerable” by international organization Spring Rain Global. He is also dedicating his time in supporting young boxers including Mark Magsayo who held the WBC featherweight title in 2022. Pacquiao juggles these social projects with his training as he gears up for an upcoming match this 2023 in Japan.
Hidilyn Diaz, on the other hand, is undergoing rigorous training as she transitions to the 59-kg division for the upcoming 2024 Paris Olympics in her attempt to defend the gold after snatching it in the last Olympics in 2020. Named the Athlete of the Year by the Philippine Sportswriters Association (PSA), Hidilyn strives to promote weightlifting and empower young aspiring athletes, especially women, to reach their dreams.
While busy with both professional and personal ventures, Pacquiao and Diaz ensure they are accompanied by their tried and tested pain relief partner which helps them focus on being champions without worrying about body pains and without fear of any serious side effect.
Since 2001, Pacquiao has been taking Alaxan FR in fighting body pains not only from trainings but also from his non-athletic activities and endeavors.
“Alaxan FR ang naging kaagapay ko for the past 22 years. Ngayong 44 years old na ako, masasabi kong malusog at malakas pa rin ako, at ‘di ako nangangamba kapag nakararanas ng sakit ng katawan dahil sinusunod ko ang correct dose,” Pacquiao shared.
[Alaxan FR has been a reliable companion for the past 22 years. Now that I am 44 years old, I could say that I am perfectly healthy and have nothing to worry about when experiencing and treating my body pain because I always follow the correct dose.]
“Kilala ang mga Pinoy bilang masisipag kaya talagang isinasabuhay ko ‘to hanggang ngayon. Kapag weightlifter ka, hindi talaga maiiwasan ‘yong sakit ng katawan. I’m sure marami rin sa atin ang nakakaranas ng ganito sa araw-araw kaya importante na mayroong trusted companion gaya ng Alaxan na tumutulong labanan ang body pain at magpatuloy sa laban,” Diaz said.
[Filipinos are known for being hard-working and it is a value that I always keep in mind until now. As a professional weightlifter, body pains are inevitable. I’m sure many of us also experience this in our daily lives so it’s important to have a trusted companion like Alaxan that will help us beat body pains and continue moving forward.]
Trusted by many Filipinos for 50 years, Alaxan has not caused serious side effects with regard to taking this pain relief medicine. That is because it combined a lower level of Ibuprofen & Paracetamol (200mg Ibuprofen and 325mg Paracetamol). In fact, in a systematic analysis done by Cochrane in 2015, they found that “there were fewer side effects for people taking ibuprofen plus paracetamol than those taking placebo (a pretend treatment).” The study highlighted only Ibuprofen Paracetamol as having a good safety profile among all other common pain medicines that were included in the study.
“Pacquiao and Hidilyn have been icons and testaments that attaining your dreams is possible through determination. We’re very honored to have these champions who are very discerning about their health trust Alaxan, and we’re looking forward to seeing them achieve bigger things in life and in their career without worrying about body pains,” said Valerie Ifurung-Siquian from UNILAB Consumer Health.
For more information about Alaxan FR, visit their Facebook Page at @AlaxanFastRelief or visit their website: more about Alaxan. If symptoms persist, consult your doctor.

MILO® brought together an ACTIVE PILIPINAS with the successful comeback of the National MILO® Marathon

For the first time in 3 years, the National MILO® Marathon returned to energize runners of all levels

The much-awaited return of the National MILO® Marathon kicked off on March 26 with its first leg in the SM Mall of Asia Complex. After a 3 year hiatus, the marathon brought together over 12,000 runners for 3K, 5K, 10K, 21K, and 42K race categories.

The longest-running marathon in the country, this year’s National MILO® Marathon comeback marks its 44th iteration. It follows the brand’s MILO® ACTIVE PILIPINAS launch in January which was a call for the nation to go from couch to court with the help of MILO®’s energizing nutrition and sports programs.

“We started the year with a call to go from couch to court— to ease our way back into sports— and the return of the iconic National MILO® Marathon is one of the ways we’re doing that. Although it’s not on the scale that we’ve gotten used to, the MILO® Marathon continues to be a safe and trusted space where Filipinos can get together to start or strengthen their active lifestyles,” said MILO® Sports Head Carlo Sampan.
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In line with the brand’s commitment to easing Filipinos back into sports, MILO® also launched its first-ever Virtual MILO® Race where over 2,000 runners nationwide were also able to join the MILO® Marathon festivities despite not being physically present in the Manila leg.

While the Virtual Race invited runners outside of Metro Manila to join the fun of running, the National MILO® Marathon, in its 44th year, did not only bring together seasoned runners, but also welcomed casual and first-time runners. Among the marathon’s podium finishers was James Kevin Cruz from Montalban, Rizal, a returning runner who joined three MILO® marathons and took home the gold medal for the 42K run men’s category. When asked about how he prepared for the 42K category after recently doing only a 32K run, he shared, “Tinest ko lang laruin itong 42[K] na ito kasi 10K lang pagitan kaya ginrab ko na din. Nagpatulong ako sa kaibigan ko na bigyan ako ng program training para makalaro ako sa MILO®.”

Aside from the elite runners who heated up the competition for the various race categories, the event was also filled with casual runners who shared the joy of running with their families and friends. Joining the National MILO® Marathon for the third year, Kjerstin Janikka R. Schei shared that her running experience was “relaxing especially [since I trained] and I haven’t done it in a long time.” The 10-year old runner finished the 5K run with her friends. When asked why she likes to run, she said that it’s productive and helps her train for her other sports like soccer.

Attendees also had fun activities to try such as the Active Zones that gave kids an introduction to taekwondo, basketball, and sepak taraw. Keeping the energy high, MILO® also welcomed cheer dancing teams from elementary, high school, and college divisions for a cheer dancing competition.

The successful comeback of the National MILO® Marathon was made possible with the support of its official venue partner SM, hydration partners Cristalino and Crystal Clear, timing partner Garmin, fitness partner Anytime Fitness and Surge, hotel partner TRYP by Wyndham, registration partners and sponsors Decathlon Mall of Asia, Landmark, Super 8, Puregold, Waltermart, Metro Gaisano, Ford, Nestlé Cereals, Kitkat, Chuckie, Nescafé, and adidas; and sports partners Best Center, Philippine Taekwondo Association, Club Gymnastica, Gymnastic Association of the Philippines, and the Associate for the Advance of Karatedo.

It will continue to energize Filipinos to run towards the finish line as it kicks off its second leg in Batangas City on May 28, 2023. For more details about the National MILO® Marathon and other MILO® Active Pilipinas initiatives, visit https://www.milo.com.ph/activepilipinas and follow MILO® on Facebook.

#MILOMarathon2023
#MILOActivePilipinas

Choosing to give a voice amidst the silence

Rosalie Macaspac (left) interprets the contents of the program for her students.

Teaching surpasses the realms of jobs or professions–it encompasses service, vocation, and life mission.
Proving this day and night are millions of Filipino teachers who stand as second mothers to students. One of them is Rosalie Macaspac, an SM scholar alumna who chose to pursue a career in Special Education (SPED).
Life’s work
Choosing to teach, especially pursue SPED, is a path less travelled. Out of over 800,000 public school teachers, only about 4,000 are in SPED, and Rosalie is one of the few who took the path. For 21 years now, the SM scholar alumna has dedicated her life to teaching SPED students. She wanted to empower and give special children a voice by advocating the welfare of deaf learners.

With much dedication and determination to have the right skills for her students, she pursued graduate studies in special education and Filipino sign language at the Philippine National University and De La Salle-College of Saint Benilde, respectively.
She currently teaches at the Philippine School for the Deaf in Pasay, the only government-owned institution for the deaf in the country. Here, she spearheaded the numeracy skills training program for deaf learners.
Embedding grit, greatness
Her journey to becoming an educator was not easy. Her parents separated when she was three years old, and her mother became the breadwinner.
“In the early years of my life as a three year old, awareness of how hard life is became a part of my growing up. I grew up with a mindset that whatever happens, I will not abandon my studies. Sensing my determination, my mother earned a living by washing and ironing clothes of our neighbors. I came to realize my mom had to wash and press thousands and thousands of clothes so I could finish my studies. But I did not pity myself. Instead, I kept a strong determination to battle on and promised my mother that she will not grow old and die as a laundry woman,” she said.
The weight on their shoulder became heavier when her mother became bedridden for half a year. Instead of slowing her down, it did the opposite. She continued her studies with much determination. With the help of her uncle, the Missionaries of Charity, and the puto bigas she sold, they could get by.
She finished primary school with good grades, and was a consistent honor student in high school, despite having one centavo allowance and rice and coffee as meals. With good standing, she had her mind set on her next goal: going to college.
“Giving up or surrendering wasn’t in my vocabulary. The strong heart of my mother was passed on to me as she was my inspiration to strive to get us out of the predicament we were in,” she stressed.
“When I was in fourth year high school, I was deep in thought of what to do to support my college education. Then, God in all His goodness, stepped in again. The Guidance Office in our school announced that the SM Foundation was offering scholarships for qualified students. I knew at that very moment that He was with me. All I had to do is to apply for the scholarship,” she recalled.

She vividly remembers sending her SM College Scholarship program application at the Customer Service of the SM in Quiapo and how she learned on May 9, 1995 that she would be interviewed for the scholarship in room 214 of the MSE Bldg. The three-digit number has since become unforgettable for her. By June 1995, Macaspac was among the SM scholars who had started their college education under the scholarship program.
According to her, the scholarship helped her become a well-rounded individual. It was the key to the realization of her dreams and paved the way to success. The activities provided by SM Foundation, such as the scholars’ assembly, the orientation, leadership training, sports fest and annual retreat, were very memorable for her.
“Looking back, the retreats, monthly meetings and being able to work in SM as an employee, followed up by our project director boosted my self-esteem and opened my world to service,” she said.

Rosalie at the Philippine School for the Deaf

Before teaching, she first worked as a Merchandise and Planning Control-Clerk at the SM Head Office, which was then located in Calle Echague, Manila. She was hired immediately after college.
Working in DepEd has always been her dream, and she is proud of where she is today: “Since day one of my college days, I aimed to be a public-school teacher. I am happy with my work now as a High School Teacher for Deaf learners. I am so privileged that I am in this community and my heart is entwined with my students.”
“I am not ashamed to tell my colleagues that I had a humble beginning and I thank SM Foundation for putting me where I am now. I owe these blessings to SM, Henry “Tatang” Sy, SM Foundation, Ma’am Nilda Bernaldez, and my fellow SM-Scholars, most especially, my mother. They are all the instruments to why I chose to give back to a special community and dedicate my life to being an effective SPED teacher.”

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Daughter of former flower farmers lives a vibrant life through the SM Scholarship grant

Jonnah (center) with her parents during her graduation

Stability is the foundation of a well-lived life. With basic needs fulfilled, people have the opportunity to develop themselves, explore various facets of life, and contribute to the welfare of the community.

When aspiring youth, especially those from low-income households, are given the chance to stand on solid ground, they readily take the chance. They utilize it as a seedbed where they can cultivate their dreams and aspirations.

One testament to this is SM scholar alumna Jonnah Jane Sacamay, who grew up in a family where stability seemed like an uncharted territory. Years back, Jonnah’s family’s main source of living was flower farming. This made them walk on a thin line as the demand for flowers was seasonal, and they were also often affected by unpredictable weather disturbances.

But while they had journeyed through life with uncertainty, they had always planted in her mind the power of education.

“Given that the nature of farming is very seasonal, our income is not stable. Aside from augmenting our daily needs, we also had to ensure that my education is secured,” Jonnah recalled.

Holding on to the power of education

And so, to help her family, she studied hard in grade school as soon as she learned about others who had the opportunity to pursue college through the SM College Scholarship Program. With her whole heart dedicated to learning and her eyes set on the SM scholarship, she finished high school as the class valedictorian. Once the forms were available, she immediately processed her application at the SM Store in Cebu.

“I was informed that I got accepted as an SM Scholar. From then on, a huge weight was lifted off my parents’ shoulders. I could pursue my chosen degree in my chosen university,” she added.

Through the scholarship offered by the SM group through SM Foundation, she was able to focus on the development of her skills and knowledge not only in accountancy but especially in life. She became a Magna Cum Laude graduate of BS Accountancy at the University of San Carlos.

“The SM Scholarship helped me reach my dream of becoming a CPA, and this opened doors for me, enabling me to land a job that empowered me to help my family,” she said.

“My experience in retail has given me wide knowledge in different areas. With this, I always make sure that my family makes informed decisions in all aspects of life. One thing that has become a tradition among SM Cebu scholars during my time was to have an outreach program. In our own way, we were able to pay forward the help that we received from SM. It was a fulfilling experience that we could share our blessings in our own little way,” she added.

Jonnah currently serves as a Senior Accounting Manager at the SM Store, Cebu. Aside from financial security, she currently takes care of her parents’ medical expenses and lets them enjoy vibrant life experiences after retiring as flower farmers.

“Having a degree enabled me and my family to experience more in life. It paved the way for me to secure a stable job, which allowed me to travel, treat my family to a nice meal, take them shopping on special occasions, and most importantly, support my parents and their medical expenses. Aside from providing me with a scholarship grant, working in SM has provided a sense of security for me and my family,” she shared.

Opening doors to more

SM Foundation made it its goal to help create an environment where low-income families can thrive and achieve stability, just like how the SM College Scholarship Program paved ways for Jonnah and her family.

For the school year 2023-2024, the application period is open from February 1-March 31, 2023. The selected scholars may specialize in accounting, information technology, engineering, and education with full tuition and monthly allowance, including enrichment programs and activities.

For more information about the SM College Scholarship program, visit https://www.sm-foundation.org/what_we_do/college-scholarship-program.

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Make breakfast a delightful time for your family with these tips

Busy mornings are always a challenge for moms. Often, you and your family get overwhelmed by the morning rush that you barely have time to catch up with each other.

Not to worry — tomorrow is always a new opportunity for you to create a delightful breakfast experience for your loved ones that may set a positive tone for the rest of the day. Here’s how:

1. Have a morning playlist full of upbeat, happy songs

Begin the day on the right note — literally! Play your family’s favorite happy, upbeat songs in the background to pump up everyone in the morning. Listening to lively tunes will help lighten up the mood and lift up any weary spirit.

Pro tip: Create a shared playlist the night before or during the weekend. This not only ensures that everyone’s favorite music is included, but it can also be an amazing bonding and enjoyable activity for the family.

2. Open the curtains and let the sunshine in

Let the sunlight flood your dining room. It feels like a no-brainer, but this is a great way to awaken the family’s bodily rhythm to get everyone ready for the day. It may also keep the kids from getting back to snoozing! Together, enjoy the gentle warmth of the sunlight while soaking up and getting a boost from that good ol’ Vitamin D.

3. Prepare a hearty and delicious breakfast

Having a delightful breakfast is a must in every family’s morning routine! It helps give everyone the energy they’ll need to conquer all the tasks and activities at work or school. To whip up tasty and nutritious meals and drinks, remember to use high-quality products such as those from Universal Robina Corporation (URC).

For breakfast, classic silog meals like tocilog and baconsilog are foolproof. So, make sure to choose products that are farm-fresh quality, like the ones from Robina Farms.

Robina Farms Honey-Cured Bacon: You and your children will enjoy this tender, premium bacon that has the right amount of sweetness from honey.
Robina Farms Primera Tocino: Another option for the family? These juicy chunks of prime pork that have a delicious blend of sweet and savory flavors.
Robina Farms Premium Brown Eggs: Of course, you can’t forget the -log in your silog. Choose these farm-fresh ones that contain essential nutrients such as DHA and choline.

To complete the morning meal, include delicious and energizing drinks! Here are some good choices for the family:

Vitasoy Plus Milky: This one’s for the whole family! Satisfy your creamy and milky morning cravings with this calcium and protein-rich soy milk drink.
Great Taste White Twin Pack: You and your hubby will surely love its swaktong timpla ng rich coffee at sweet cream. As a cherry on top, its Aromanamnam (coffee aroma) can help boost your energy – aroma pa lang ganado ka.

With a breakfast made delightful with these products, your whole family will be excited to wake up every morning.

4. Make it a tradition and create lasting memories

Once the yummy breakfast is set, now is the perfect time to gather around the dining table, enjoy the meal, and open yourselves to great conversations with each other. By making these simple yet special meals a tradition, you can create lasting memories, build stronger relationships, and, most of all, create a happy and loving home that the entire family will always treasure.

Make your mornings count! Have a delightful breakfast with your family every day with the help of URC. They offer a variety of good food and beverage choices that will surely delight the whole family anytime, anywhere.

Make #URDelightfulChoice from URC’s wide range of high-quality products. Shop your favorite URC products at a supermarket near you or shop online via GoCart.

Planting dreams with ‘Grow Trees Community’ in Benguet

John Dizon, Jr. of Benguet-based environmental conservation group NAMALISA plants trees in support of SM Foundation’s and Fast Retailing Foundation’s Grow Trees Community project.

Like his father before him, John Dizon, Jr. and his family have been long-time stewards of protected trees in their community in Tuba, Benguet. When the time came for him to take up the mantle, he did so willingly to honor his father’s legacy.

“My father passed away in 2012. It was then that we found out that the area he is managing in collaboration with the government was part of a community-based forest management program,” said Mr. Dizon.

A year later, Mr. Dizon, who now heads Benguet-based environmental conservation group, Nagawa, Manganese, Liw-Liw, Sadle Agroforestry Assoc. Inc. (NAMALISA), started working closely with the SM Foundation for an inaugural tree-planting campaign back in 2013 to pick up where his father had left off in his advocacy.

With the impact of climate change more felt in recent years, Mr. Dizon shared the importance of planting more trees in communities to thin out air pollutants in keeping the air fresh and people healthier. The trees which his father planted also helped prevent soil erosion and landslides caused by earthquakes.

He nurtures a dream that some of his children will take after him to help protect the environment. Getting closer to that dream, one of his sons is eyeing a career in forestry, a nod to his father’s chosen field.

To further this advocacy, Mr. Dizon supports the reforestation initiative of SM Foundation, Inc., the social good arm of SM and the Fast Retailing Foundation (FR Foundation), a general incorporated foundation in Japan through the Grow Trees Community campaign.

The project aims to plant and grow forest trees such as the Benguet pine, Alnus or Calliandra and Coffee trees to also help create livelihood opportunities for the community by working closely with People’s Organizations such as NAMALISA in Tuba, Benguet.

People’s Organization NAMALISA plant trees at the launch of Grow Trees Community in Tuba, Benguet

The proponents teamed up with SM Supermalls and government partners such as the Department of Environment and Natural Resources, Department of Social Welfare and Development, Department of Agriculture, Technical Education and Skills Development Authority, Department of Trade and Industry, Department of Science and Technology, Philippine National Police, Philippine Information Agency and the local government of Tuba.

Grow Trees Community was previously launched in Nasugbu, Batangas and Macabebe, Pampanga. Across the three locations, the project aims to plant over 200,000 seedlings and propagules.

It is in support of the SM Green Movement that seeks to improve the quality of life of communities through sustainable solutions to promote a green planet, green living and a green culture.

FR Foundation focuses on promoting research designed to help make the world a better place, spurring technological development, nurturing human resources, and supporting socially vulnerable individuals or groups.

It is part of Fast Retailing Co. Ltd., the leading Japanese retail company that owns well-loved casual wear brand, Uniqlo.

UNDRR, SM Prime laud women leaders in disaster resilience

1 SM Prime Holdings (SMPHI) recently announced its support for the global search for women leaders in disaster resilience.

2 For the second consecutive year, SMPHI is sponsoring Women’s International Network on Disaster Risk Reduction (WIN DRR) Leadership Awards, a flagship program of the United Nations Office for Disaster Risk Reduction (UNDRR).

3 SMPHI Vice President for Corporate Compliance Liza B. Silerio said that the support is aligned with the company’s drive to recognize women’s leadership in disaster risk reduction. “This is important in inspiring other women to fully and effectively participate in promoting gender equality and empowerment while building our collective resilience.”

4 UN Special Representative of the Secretary-General for Disaster Risk Reduction Mami Mizutori expressed gratitude for the support, stating, “The awards highlight the key role of women as leaders and agents of change in building resilience and actively participating in the creation and implementation of DRR strategies, policies, plans and programs in their regions. Their stories reflect the diversity of solutions required to meet the converging challenges of accelerating climate change and disasters in the region.”

5 “We look forward to continued collaboration with SM in our DRR agenda,” Secretary General Mizutori added.
6 The WIN DRR Excellence Awards 2022 sponsored by SM Prime has 15 finalists shortlisted from 420 nominations received from across 24 countries in the Asia-Pacific. The winner will be announced at the Asia Pacific Ministerial Conference on Disaster Risk Reduction in Brisbane on 21 September 2022. US$10,000 will be awarded to an individual woman who has achieved exceptional professional success in DRR.

7 The WIN DRR partnership is consistent with SM Prime Holdings’ social commitment towards women empowerment, resilience, good health and well-being of women. The company’s corporate social responsibility arm, SM Cares, supports programs that advance these causes.

8 The Women’s International Network on Disaster Risk Reduction (WIN DRR) is a professional network to support women working in disaster risk reduction, in all their diversity. Its overall goal is to empower women to attain leadership and enhance their role in decision-making in disaster risk reduction in Asia-Pacific. The WIN DRR Philippine Network is powered by SM Prime and Asia Pacific College.

9 Earlier this year, SM Prime through its SM CARES, partnered with UNDRR in celebrating women empowerment through a webinar on the role of women in disaster resilience. In her keynote message, Mizutori emphasized “women’s equal participation and leadership in public life including disaster risk reduction is important and it is also essential to reducing disaster risk in achieving the United Nations sustainable development goals.”
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ABOUT SM PRIME HOLDINGS

SM Prime, one of the leading integrated property developers in Southeast Asia, remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. Sustainability and Disaster Risk Reduction and Resilience form part of SM Prime’s core business strategies. It ensures that its risk-informed investments catalyze sustainable development and positive change in the communities where it operates.

For more information on SM Prime Holdings and its other programs towards disaster preparedness, visit their website at www.smprime.com.

SM Supermalls begins 100 Days of Happiness

Officially starts the Christmas countdown by creating a circle of happiness among Filipinos

To kickstart the Christmas countdown, SM Supermalls began its 100 Days of Happiness last September 16, where they aim to create a circle of happiness with 76 participating malls, shoppers, the marginalized communities of women, persons deprived of liberty, artisans, cause-oriented organizations, and select local government units.

“We want to create a circle of happiness in all our SM malls by featuring products of cause-oriented programs which we will offer to our shoppers who, in turn, give them to friends and family, and ultimately, benefit the communities that created these products,” said SM Supermalls President Steven T. Tan.

Through the campaign, SM Supermalls encourages Filipinos to support the advocacies of individuals and organizations that provide opportunities and create livelihood for their communities. For this year, SM partnered with bag designer Zarah Juan, Spark PH, the Girl Scouts of the Philippines (GSP), the Association of Foot and Mouth Artists of the Philippines, UNICEF, and the Quezon City LGU for its Vote to Tote initiative, among others.

The launch event held at SM North EDSA The Block was attended by SM Supermalls President Steven Tan and SVP for Marketing Joaquin San Agustin; Quezon City Mayor Joy Belmonte, Vice Mayor Gian Sotto, and select councilors of the city; Spark PH Founder Mica Teves; GSP President Dr. Nina Lim-Yuson; designer Zarah Juan; and Brownies Unlimited Marketing head Dustin Ngo.

Equipping young girls to lead and build the future, one box of brownies at a time
For this year’s 100 Days campaign, SM Megamall, along with 9 other SM malls, is collaborating with Brownies Unlimited and the Girl Scouts of the Philippines. For every purchase of a special GSP-themed box of brownies in-mall and via the SM Malls Online App, one girl will be sponsored with a GSP membership for a year.

“We have a lot of young girls across the country and they’ve had such difficult times during the pandemic. Our membership dropped significantly. By buying a box, you can sponsor a girl for one year and she can learn so many things like being independent, loving her country more, and helping her community,” said GSP President Nina Lim-Yuson.

Recently, SM Supermalls helped the GSP vaccinate all its 70,000 members nationwide. By providing them with convenient and safe COVID-19 vaccines, SM Supermalls was able to ensure that the GSP members have access to quality healthcare services.

SM shoppers can purchase a box of brownies from 46 Brownies Unlimited branches nationwide and the SM Malls Online App.

Giving marginalized women and persons deprived of liberty hope for the future
Apart from the GSP partnership, SM Supermalls also partnered with the local government of Quezon City for its Vote to Tote program, Spark PH, and bag designer Zarah Juan to sell upcycled tarpaulin handmade tote bags sewn by marginalized women and female persons deprived of liberty.

“Christmas is all about giving. We are very happy that this year, the communities of Quezon City are included as beneficiaries in this program. And apart from helping the women in our communities, we are also able to help the environment by upcycling 70 tons of election tarpaulins that we’ve collected.” said Mayor Belmonte.

Juan, the designer, was the brainchild of the upcycling initiative. “During the elections, there were tons of election campaign wastes. I wanted to do something and I thought I have my platform– my designs. If my designs can actually solve this problem, then it’s worthwhile. Then I pitched the idea to Maica Teves, the founder of Spark PH. From there, we gathered all the help we can– from the Quezon City LGU who will help us collect tarpaulins, the women communities that can help us create, and SM Supermalls who can provide us the platform to distribute.”

A Happiness Walk was done to showcase the upcycled tote bags that shoppers can buy in SM malls. Joining the Happiness Walk were men and women of substance including select Girl Scouts members, Jeremy Lapena and Bernce Sevilla of the Downs Syndrome Association of the Phils, Mylene Abiva of WomenBiz, media celebrities Ces Oreña Drilon, and Gina Pareño among others.

The proceeds of the upcycled tote bags will be given to the women PDLs in Camp Karingal, and the marginalized women of Barangays Sto. Cristo, Greater Lagro, and Pinyahan in Quezon City. The tote bags will be sold in the following SM malls:
SM Aura Premier
SM Southmall
SM City Fairview
SM City North EDSA
SM Megamall

Helping a community of artists
And in the south of Metro Manila, the SM Mall of Asia family will be partnering with the Association of Foot and Mouth Artists in selling painted Christmas cards to the shoppers.

“All these and more will start to unfold in the coming days as we continue spreading happiness across all SM malls around the country. Let us not waste our next 100 days and use it to make one another happy by giving. Today, let the countdown begin to a hundred days of happiness!” Tan closed.

This is the second time SM Supermalls has started a holiday countdown campaign. In 2021, the biggest mall network in the Philippines showed the world more than a hundred ways of giving through 100 Days of Caring. Underserved communities surrounding the 76 SM malls were provided with their urgent needs through in-kind and monetary donations by the malls, its various business units, and the employees.

For the list of all partner institutions and their beneficiaries visit www.smsupermalls.com and follow @smsupermalls on all social media accounts.