Jack ‘n Jill Calbee makes it viral, launches #DoTheCalBeats Dance Challenge online

Dancers who have the rhythm to go viral are invited to make their own #DoTheCalbeats Dance Challenge dance covers. Jack ‘n Jill Calbee will be on the lookout for the best dance covers starting June 10, and is giving away big prizes including Jack ‘n Jill Calbee treats, P20,000 in cash, and a trip for four to Japan for its first set of winners.

To join, participants can choose to go solo or dance in a group with a maximum of five members. They must video-record their best dance covers of Jack ‘n Jill Calbee’s “Konnichi-whoa” jingle; post this publicly on Facebook, Twitter or Instagram with the caption “I/We just made our own dance cover of the #DoTheCalbeats Honey Butter! Can you top this? #PotatoPros”; and tag Jack ‘n Jill Calbee on your posts to get spotted by the #PotatoPros.

The first set of winners will be announced by the end of July, so don’t miss out on this chance to showcase those fierce moves. Who knows, you might be the next “konnichi-whoa” dance sensation?

You may even take inspiration from the university dance crews who battled it out during the launch of the #DoTheCalbeats Dance Challenge at TriNoma Activity Center last June 10. Watch their dance videos by subscribing to Jack ‘n Jill Calbee’s YouTube page.

Gather your friends and #DoTheCalbeats to win awesome prizes! Visit Jack ‘n Jill Calbee’s website at www.jacknjillcalbee.com to access the full mechanics of the #DoTheCalbeats Dance Challenge.

Making the best choice with the new Shell V-Power

Becoming the best version of ourselves is an everyday journey, which requires hard work and perseverance. In order to get to where we want ourselves to be, it is therefore important that we make the best decisions every single day. This includes our personal choices for products and services that affect our performance while we work our way towards our goals. While we are confronted with so many options in the market, we should only choose nothing but the best.

Pilipinas Shell understands this need of Filipino drivers. To better equip them on the road, Pilipinas Shell continues to develop better, if not the best fuel formulations so far. Working with the best teams available, such as its roster of 170 fuels scientists across their five fuels technology centers, Shell continues to churn out innovative products to help meet the constantly evolving needs of its customers and their vehicles.

Shell V-Power: our best-ever performance and efficiency1

Every driver has his or her own priorities when it comes to the choice of fuel. Some value power and performance, while some value efficiency. With the continuously changing driving conditions in the country, the needs of drivers continue to evolve as well. Wouldn’t it be great to have a premium fuel that offers performance but also formulated for efficiency?

The new Shell V-Power offers exactly that. After over five years of tireless work by R&D experts, Shell unveils brand new formulations for its premium Shell V-Power fuels. Shell V-Power is the only fuel co-engineered with and recommended by the iconic Formula 1 race team, Scuderia Ferrari. Shell’s most advanced Shell V-Power fuels are now formulated with its proprietary DYNAFLEX Technology.2 It comes in three variants: Shell V-Power Gasoline, Shell V-Power Racing, and Shell V-Power Diesel.

Shell V-Power Racing and Shell V-Power Gasoline fuels target two key factors that can impact engine efficiency and performance – namely friction and deposits. The new Shell V-Power Diesel is designed to help restore up to 100% of your engine’s performance3 by removing deposits from fuel injectors.

“We are constantly faced with the challenge to keep up with the rapid evolution of vehicle technology and the changing needs of our customers,” says Anthony Lawrence Yam, Pilipinas Shell Vice President for Retail. “We understand their desire to give their vehicles the best which, in turn, may also help them perform at their best as well. This is why we have spent over half a decade of research and development to produce our best-ever fuel,1 the new Shell V-Power.

KTM Philippines makes waves at the Inside Racing Bike Festival and Trade Show

KTM Philippines made waves during the recently concluded 11th Inside RACING Bike Festival and Trade Show, the biggest gathering of motorcycle manufacturers and enthusiasts held at the World Trade Center.

Making its presence felt in a huge way, KTM Southeast Asia Managing Director Julian Legazpi, Sales Director Gianluca Lozzi, and Adventure Cycle Philippines Inc. President and COO Dino Santos, showed off the exciting, high-powered line of KTM motorcycles—all “Ready to Race”—including the 200 Duke which comes available in the market at 147K pesos.

The event also saw the introduction of 18-year old racing wunderkind Ralph Kenneth Torres, the first sponsored rider to the prestigious KTM RC Cup Asia to be held at the challenging Sepang International Circuit in Malaysia this March to November 2017. Torres has over a decade’s experience on the track, bagging numerous trophies both locally and internationally, among them: the 2015 MOTO IR Champion; 2013 Golden Wheel Award Scooter Champion; 2012 IRGP Scooter Champion; 2010 115cc Underbone King Overall Champion; and the 160cc Scooter Class Overall Champion.

Motorcycle aficionados and racing enthusiasts joined KTM in its excitement including Department of Tourism Assistant Secretary Ricky Alegre, Wheeltek Big Bikes Division General Manager Bobby Orbe, motorcycle legend Max Kienle and television and movie actor and KTM fan Paulo Avelino.

KTM Philippines also took the opportunity to proudly announce the forthcoming opening of the KTM Asia Motorcycle Manufacturing Philippines, Inc. (KAMMI) plant in Laguna, a joint-venture partnership between Ayala Group and KTM AG of Austria, that will eventually export motorcycles to China.

KTM motorcycles are available in existing and expanding KTM dealerships nationwide. For the full listing, visit www.ktm.ph. For details about the KTM RC Cup Asia, go to www.ktmrccup.com.

MCDONALD’S KIDDIE CREW WORKSHOP CULMINATES 25TH ANNIVERSARY WITH BIGGEST GRAND GRADUATION IN MANILA

The World Trade Center in Pasay City was a vision in red and white racing stripes as participants of the country’s biggest summer workshop for kids came together for the Manila leg of McDonald’s Kiddie Crew Grand Graduation.

The Grand Graduation was a two-day affair attended by kids around the Metro, who were just some of the proud Kiddie Crew graduates who spent their summer with Kiddie Crew, McDonald’s flagship family program that started since 1992.

With its new and refreshed program this year, the Kiddie Crew participants got to experience new things, make friends, and have fun while learning skills through play-based work. All Kiddie Crew participants went through a fun-filled five-day workshop that gave the kids an opportunity to experience in-store restaurant training and learn time-tested values such as teamwork, hard work, discipline, responsibility, and sharing.

Kiddie Crew participants and their families ended their summer experience with a bang, as they attended the exciting, fun-fueled Grand Prix-themed Grand Graduation. The World Trade Center was transformed into a busy, thrilling race track as kids got to enjoy interactive games and activities such as the Go Kart track, mini-racer Kinect simulations, a toy bazaar, and much more.

Highlights of the Grand Graduation program, which was hosted by Jackie Lou Blanco and Dominic Roque, included the performances by Ronald and the Gang, McDonald Race, and Kiddie Crew’s Anniversary video, and the traditional Kiddie Crew Anthem.

To expand the celebrations of this year’s Kiddie Crew, Grand Graduation ceremonies were also successfully held in key cities around the country such as Pampanga, Batangas, Cavite, Cagayan de Oro, Cebu, and Davao.

NBA AND AXA ANNOUNCE NEW MULTIYEAR PARTNERSHIP IN THE PHILIPPINES

The National Basketball Association (NBA) and AXA, a leading global insurance provider, announced a comprehensive multiyear marketing partnership that will make AXA the Official Insurance Partner of the NBA in the Philippines.

The announcement was made at a press conference in Manila by NBA Philippines Managing Director Carlo Singson and AXA Philippines President and CEO Rahul Hora, who were joined by Brooklyn Nets center and 2013 NBA All-Star Brook Lopez. Lopez also participated in a partnership launch event at the NBA Store in Glorietta 3 attended by distributors, customers, and special guests of AXA Philippines.

As part of the partnership, AXA Philippines will serve as the Presenting Partner of NBA 3X Philippines, a 3-on-3 tournament featuring men’s and women’s teams from all over the country and authentic NBA entertainment. AXA Philippines will also support the Jr. NBA Philippines, the league’s youth basketball program for boys and girls, by providing travel insurance for participants embarking on an overseas NBA experience trip later this year.

“At AXA, we believe in assisting our clients in making the right financial decisions by offering innovative solutions, similar to how an NBA coach helps his team win games,” shared Raul Hora, President and CEO of AXA Philippines. “This partnership with the NBA highlights common principles between our companies – teamwork, integrity, courage, innovation and now, the foresight for our customers to power up their game plan, not just on the physical playing field, but also on the hard court that is life.”

“We are proud to welcome AXA, a global industry leader in financial planning solutions, to the NBA family,” said NBA Philippines Managing Director Carlo Singson. “We look forward to integrating AXA into our marquee NBA events and platforms in the Philippines to create fun and engaging experiences for our passionate fans.”

Additionally, AXA Philippines will conduct promotions to give its customers the chance to win exciting prizes and unique NBA experiences. AXA Philippines offers a diverse set of products suited for Filipinos investing in the future including Global Health Access for defense against unforeseen medical expenses, AcademiX for protection versus the rising cost of education, and aXelerator and life Basix for savings and income protection.

Fans can follow the NBA on Facebook at www.facebook.com/philsnba and on Twitter at www.twitter.com/nba_philippines for all the latest news and updates. For all things NBA, visit www.nba.com.

For more information on AXA Philippines and their product offerings, visit www.axa.com.ph and www.facebook.com/AXA.Philippines.

World Street Food Congress is back in Manila this 2017

Asia’s biggest food celebration, the World Street Food Congress (WSFC)
is back in Manila this 2017. The five-day gastronomic adventure opens on
31 May 2017 at the SM Mall of Asia Concert Grounds and will run until 04
June 2017. It is set to be bigger and better, attracting thousands of culinary
experts, hawkers and foodies from across the globe.

Organized by K.F. Seetoh of Makansutra and presented by the Tourism
Promotions Board (TPB), WSFC17 highlights three components: the World
Street Food Dialogue, the World Street Food Jamboree, and the World
Street Food Awards.

The World Street Food Dialogue is the world’s only conference and
network event that serves as a venue for industry players, individuals and
companies to converge, share, ideate, and collaborate on heritage and
street food culture.

Leading the roster of speakers for this program are international food and
travel celebrity, Anthony Bourdain and the creator of the widely read food
and travel blog, Our Awesome Planet and co-founder of Mercato Centrale,
Anton Diaz, as well as the country’s very own food maven, Chef Claude
Tayag.

Also included in the list of speakers is Greg Drescher who is currently the
vice-president of strategic initiatives and industry leadership at The
Culinary Institute of America (CIA). Joining him are Mai Pham, author of
several award-winning cookbooks including The Best of Vietnamese &
Thai Cooking, Pleasures of the Vietnamese Table and Flavours of Asia
and, Malcolm Lee who is the head chef and owner of the first Michelinstarred
Peranakan restaurant, to mention a few.

The two-day World Street Food Dialogue happens on 31 May to 01 June
2017 from 8:00 am to 5:30 pm.

The World Street Food Jamboree is a must-see for food aficionados as it
features over 40 different international street food from Germany, Mexico,
USA, Thailand, Japan, India, China, Taiwan, Malaysia, Vietnam,
Indonesia, Singapore and of course, the Philippines. Here one can find a
wide array of authentic heritage street-food, meet celebrity chefs, and
watch exciting cooking demos.

Pinoy specialties from six provinces across the country are unearthed with
fun twists and new interpretations. Among those featured is the everfamous
Batchoy from Iloilo, a rare fusion of Kare-kare and Palabok from
the country’s culinary capital, Pampanga, and the mouth-watering pork
monggo from Pres. Duterte’s favorite karinderia in Davao, to name a few.
Must-tries from international hawkers include Sweet Black Vinegar with
Pork Trotter Stew from China, Nasi Lemak from Singapore, Bánh bèo Bích
Liên from Vietnam and Claypot Apom Manis from Malaysia.

The World Street Food Jamboree opens on 31 May to 02 June 2017 at
4:00 pm to 11:00 pm, 03 June 2017 at 1:00 pm to 11:00 pm, and on 04
June 2017 at 1:00 pm to 9:00 pm.

The event also recognizes individuals who possess characteristics of a
true street food professional including perseverance and the ability to
identify possibilities that nurture the world’s comfort and street culinary
heritage. These individuals are honored at the World Street Food Awards.
Hosted in Manila for the second time since its establishment in 2013,
WSFC17 celebrates and discusses inherent opportunities in global
heritage and street food culture. It continues to attract more global
attention and along with it, the Philippines is also being recognized as one
of the most dynamic and fastest growing gastro countries in Asia.

For more information about WSFC17 visit, www.wsfcongress.com

Fit Filipino Movement challenges the Philippines to lose 1 million lbs.

Premier wellness and lifestyle coaches, Jim and Toni Saret, challenge the nation to fight the battle of the bulge this 2017 in the Fit Filipino (FitFil) 1 Million Lbs. National Weight Loss Challenge.

FitFil is slated to be the biggest on-ground and online fitness campaign in the country. The program will run for six months and aims to encourage everyone to pledge and lose the pounds. Even before its official launch, medical associations, and public and private sectors have already answered the call and made their pledges. Individual, squads, corporations, and even cities are encouraged to join the cause toward a healthier and fitter lifestyle.

This national challenge is the first step to the Fit Filipino Movement’s vision of one million fit Filipinos by 2020. According to the Food and Nutrition Research Institute (FNRI) Director Mario V. Capanzana, “Three in 10 Filipinos are overweight or obese. Of these three, one overweight adult can be found in the National Capital Region.”

“We want Filipinos to see that getting fit and healthy can be easy and fun when you have the whole nation rallying together for this cause,” said Coach Jim Saret.

This was seconded by Coach Toni Saret. “Wellness starts with the little changes in our lifestyle choices. We can start with better eating habits or a simple 4-minute workout daily,” she added.

Among the first organizations that pledged support is the Philippine Heart Association (PHA). “Prevention is still the best step to be in tip-top shape. Following PHA’s 52100 Health Lifestyle (which stands for five daily servings of fruits and vegetables, two hours of screen time, one hour of exercise daily, zero sugary sweets, and 0 smoking) is one way of supporting the Fit Filipino Challenge,” said PHA President Dr. Raul Lapitan.

The Philippine Medical Association (PMA) is also taking on the challenge. “Obesity needs to be addressed. Proper nutrition and fitness can reverse that. We encourage everyone to join the Fit Filipino Movement,” said PMA President Dr. Irineo Bernardo III.

Registration is free, and will start on June 5 until December 5, 2017, at www.fitfil.ph.

Interested participants can also visit select Robinsons Supermarket every Saturday to register and submit their official weight. After their final weigh-in, participants can avail of a reward if they achieve their wellness goal.

Be part of the biggest national weight loss challenge in the country and join the FitFil 1 Million Lbs. National Weight Loss Challenge! For more information, visit www.fitfil.ph or inquire at select Robinsons Supermarket outlets.

BEST Center Opens it’s 39th year Nationwide Summer Clinics

BEST (Basketball Efficiency Scientific Training) Center, the pioneer and multi-awarded basketball clinic in the Philippines, is now accepting enrollees for its annual summer sports clinics to be held in various cities across the country.

Now on its 39th year, BEST Center teaches kids using scientific training methods to hone their skills in playing sports according to their level of experience and skills. For the basketball clinic, kids as young as 5 years old are accepted and levels offered are level 1 for beginners and levels 2 to 6 for advance, while for volleyball clinics, kids as young as 8 years old are accepted and levels offered are 1 to 3.

BEST Center opens nationwide summer clinics

Aside from learning the fundamentals of ball handling, dribbling, passing, shooting, spiking, serving, blocking, footwork, and defensive and offensive moves, kids also spend their summer productively with BEST Center by learning values such as discipline, camaraderie, teamwork, and sportsmanship which are vital for their growth and development.

“To make the summer season more productive, we encourage parents to enroll their kids in sports clinics,” says former national coach and BEST Center founder, Nicanor Jorge. “Through sports, they will not only make use of their time productively and be physically active. They will also have fun, meet new friends and develop social and life skills.”

Since its establishment in 1978, BEST Center continues to produce some of the country’s finest basketball and volleyball players including Chris Tiu, Kiefer Ravena, Michelle Gumabao, and Princess Gaiser. The nationally renowned organization is sponsored by MILO and supported by Chris Sports and Rain or Shine, has also been cited by the Philippine Sportswriters Association (PSA) and the Olympism Award from the Philippine Olympic Committee (POC) as hall of famer for its contribution to sports development in the Philippines.

To know the complete schedule or for more information about BEST Center’s classes and tournaments, call the hotlines 411-6260, 3723066 and 372-3065, email bestcentersports@gmail.com or follow BEST Center Sports, Inc. on Facebook.

Three new exciting flavors from Wilkins Delight

Beverage giant, Coca-Cola, brings innovation to a whole new level with the introduction of the first water – flavored with real fruit juice, in the Philippines – Wilkins Delight!

On April 5, the Company officially introduced the newest addition to the growing water portfolio of the Wilkins Brand. Wilkins Delight is an exciting water brand for young adults and anyone who want more than just water. It is just the right kind of light; made from pure drinking water from your most trusted water brand, Wilkins, and infused with fruit flavors from real fruit.

“Young adults hate boredom. They want their lives to be interesting and colorful.”, said Coca-Cola Philippines Vice President for Marketing Stephan Czypionka. “[They] want to see new places, meet new people and taste new colorful products that are not only healthy and hydrate, but also entertain their taste buds.”

It’s a colorful, fruity twist that hydrates your body naturally, while at the same time excites your palette and teases your vision with fun light colors of amber – for the Apple infused flavor, pink – for that hint sweet taste of Pomelo flavor, and orange – for that fizzy Orange twist. The hydrating burst of flavors in the new Wilkins Delight will surprise Pinoy millenials to break-free from the monotony by adding color to their routinely lives.

“This is why today we create a new generation of water – a unique fusion of all the natural benefits from your no. 1 trusted water brand Wilkins (Pure) and all the joyful goodness and fun extracted from real fruit– great refreshing taste, amazing colors, and an endless option of interesting flavors from fruits!,” added Czypionka.

Media attendees, Coca-Cola partners and some of your favorite millennials in the local scene who graced the event experienced an afternoon of breaking free from their usual ‘everyday’ routines and get to enjoy tons of fun and colorful activities!

That’s not all as more surprises came with the reveal of the official TVC for Wilkins Delight along with the brand’s new powerful set of ambassadors – Kapamilya’s talented star Matteo Guidicelli and the Philippines’ very own Miss International 2016 Kylie Verzosa!

“As someone who’s from the beauty pageant industry, I need to take good care of my health and my complexion by drinking safe and pure drinking water. With Wilkins Delight, drinking water gets even more fun as it helps rejuvenate me — keeping my skin healthy. The good thing about Wilkins Delight is that it comes in three exciting fruit flavors. All three variants of Wilkins Delight are delicious, although my personal favorite is the apple flavored one. There’s definitely one for everyone!”, Kylie says.

Matteo also shared how important water is in his every day routine especially with his busy schedule as an artist, and a sports enthusiast —

“As an actor, singer and triathlete, water is always a must for me to help me stay focused, refreshed and energized. Wilkins has always been my no. 1 go to water for hydration. Now, drinking water doesn’t have to be boring because of Wilkins Delight! With the benefits of safe and pure drinking water of Wilkins (Pure) combined with the infused flavor from real fruits, my daily water routine just got more colorful with Wilkins Delight!”, Matteo added.

Wilkins Delight comes in three exciting flavors! Pink Pomelo, Apple and Orange. Each rehydrates the body because of the water, and tickles the tongue because it has real fruit juice. Wilkins Delight is now available in 425ml pack at the suggested retail price (SRP) of P15 in your leading supermarkets, groceries, and convenience stores; and in 250ml pack for an SRP of P10 in your favorite sari-sari stores nationwide.

Add flavor to your water. Add color to your life. Enjoy new Wilkins Delight.

National Book Store: Read Out Loud For A Better Future.

Books have their own unique effect on each individual. When we get to hold books in our hands and flip through its pages, words enchant us, opening our minds to new experiences. There are books that inform and educate people, from general facts about life to how to cook exotic dishes. There are also books that take you on exciting adventures, scare you through thrilling feats, and of course, books that make you feel all kinds of love – even the unimaginable. Nothing beats the feeling of finishing a book and adding it to your bookshelf, knowing that you’ve been changed by what you read. While there may be thousands of books published out there, some just stick with us and are worth sharing with the rest of the world.

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Spreading the love for reading among Filipinos is at the core of National Book Store (NBS). This year, the country’s favorite book store is celebrating 75 years of creating a growing nation of readers and being a strong advocate for education.

As part of the festivities, NBS recently launched the Read Out Loud Challenge (ROLC) on Facebook and Instagram, aiming to promote the love of reading among Filipinos while supporting a good cause. The mechanics are simple. Post a video of yourself reading out loud an excerpt from your favorite book and challenge 3 other people to do it. When you upload to either Facebook or Instagram, add the hashtag #ReadOutLoudChallenge and tag National Book Store (@nbsalert).

For every 75 videos posted, the NBS Foundation will set up a library in a public school, complete with Project Aklat racks that consist of DepEd-approved books. Project Aklat is an initiative started back in 2006 by the NBS Foundation, and 400 libraries have been set up since then. Now, with the ongoing ROLC campaign, NBS aims to set up 100 libraries nationwide.

With such a worthy cause, it’s no surprise that celebrities and authors have taken on the ROLC. Leading them is no less than the founder of NBS and an advocate for literacy, Mrs. Socorro Ramos or Nanay Coring, as she is fondly called.

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While the ROLC will promote and support Project Aklat, the NBS Foundation will also launch the 8th year of Project Aral this April 7,2017 in all NBS branches nationwide. Project Aral aims to visit and help over 150 communities who lack basic school necessities. That’s why in this year’s Project Aral, there will be two different kits: The first kit which costs only 25 pesos contains 2 notebooks, 2 pencils, a sharpener, and an eraser. The second kit costs 50 pesos and contains 2 notebooks, 2 pencils, a sharpener, an eraser, and a pair of slippers – a great gift for children who currently have to make their way to school barefoot. But whatever kit you purchase will surely bring a smile to many Filipino children.

These are just a few of the activities in store for Filipinos as part of National Book Store’s 75th anniversary. There will be more to come, but for now, celebrate with NBS by accepting the Read Out Loud Challenge to spread the love for reading and help set up libraries nationwide. Time to bring your favorite lines to life! Shop online at nationalbookstore.com. Visit the NBS Blog (blog.nationalbookstore.com) and follow them on social media (@nbsalert) on Facebook, Instagram, Twitter, and YouTube.