Samsung teams up with Abenson to be the Filipino home’s perfectpartner in taking care of the family

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Samsung Philippines brings its home appliances closer to Filipinos’ reach with the help of its key partnership with Abenson, one of the most trusted dealers in the country.Together, Samsung and Abenson launched the Filipino household’s perfect partners in taking care of their family. Samsung showcased home appliances that intuitively understand and care for the family’s needsin the “Samsung Digital Appliances: Perfect Partners” launch held at Abenson’s flagship store in Bonifacio Global City last June 23.

The event highlighted easy-to-follow life hacks that homemakers can accomplish using Samsung’s Digital Appliances.Samsung Twin Cooling Refrigerator: Your Partner in Freshness Fresh food and energy savings are important for all families. Samsung Twin Cooling Refrigerators are engineered to keep food fresh up to two times longer, allowing family members to enjoy fresher and better-tasting food. Samsung’s innovative Twin Cooling Technology allows for the refrigerator and freezer to have separate temperature controls, which gives flexibility for five different conversion modes.

This allows users to easily convert the freezer into a fridge to store more groceries, or keep only the freezer or the fridge on if one would go on vacation. Samsung Add-Wash: Your Partner in Convenience Sometimes the wash just started then mom would see socks or a towel on the floor, or realize that she forgot to include school uniform to be used tomorrow. Addressing this common problem, the Samsung Front Load Washing Machine with Add-Wash technology allows more clothes to beadded in the middle of a wash cycle. Its Wi-Fi capability via Smart Control feature allows the washing machine to be controlled remotely, giving family members the freedom to do other things.

These innovative features mean less time and energy washing every piece of laundry and more time for moments that truly matter. Samsung Airconditioners: Your Partner in Comfort The sweltering heat in the Philippines makes airconditioners a must in every home. However,these can jack up electricity costs considerably. Aiming to provide maximum comfort to Filipino families, Samsung Airconditioner with Digital Inverter offers hours of reliable cooling and
unparalleled energy efficiency. It uses an 8-pole inverter that ensures a more efficient operation with less vibration and noise, while its Wi-Fi function via Smart Control enables the user to control the airconditioner using their smartphone or tablet.

Samsung Smart Microwave Oven: Your Partner in Delight The Samsung Smart Microwave Oven gives access to easy and healthier cooking. Beyond its sleek and premium design, this microwave oven is packed with features that reduce cooking time,grill meats, and even ferment dough or yogurt. Samsung’s Smart Microwave Oven is designed with ceramic enamel coating to quickly and conveniently prepare healthy and delicious meals. It also makes the microwave oven easy to clean, making it a partner in delight in the kitchen. “Our latest suite of home appliances go beyond their usual functions to help the modern homemaker do daily chores easily, efficiently, and stylishly.

Through our partnership with Abenson,we can let more customers experience why Samsung home appliances are the perfect partners of modern Filipino homes,” said Stephanie Chua, Head of Product Marketing, Digital Appliances.“As part of our mission in bringing ‘the good life’ to every Filipino, we are making sure that we are offering the best products that fit our customers’ lifestyle. We are proud to partner with a trusted brand like Samsung to give our customers access to the latest innovations in home appliances,”said Jephanie Ma, Abenson Marketing Manager.

RCBC HOLDS MID-YEAR PRODUCTS FAIR

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Urbanites working or living in and around RCBC Plaza in Makati City are in for a treat this May 30 as Rizal Commercial Banking Corporation launches its last sunny-season hurrah – the RCBC Products Fair.

From May 30 to June 1, 2016, the three-day festive bazaar takes place at the RCBC Plaza Courtyard.

Michelangelo R. Aguilar, RCBC Executive Vice President and head of Conglomerates and Global Corporate Banking Group that organized the Product Expo, says that the bank has been regularly organizing such product fairs.

“Bazaars are a great way to bring people and products closer to each other,” he said. “Every year, the fairs that we organize are always well attended and these open up opportunities for customers to get special deals and for our clients to get better patronage for their brands.”

Michael O. de Jesus, RCBC Executive Vice President and head of National Corporate Banking Group that co-organized the activity, says that this is the bank’s way of providing brand exposure to its valued clients’ brands.

“Some of RCBC’s long time merchant partners are showcased regularly in the product expos that we conducted every year,” he said. “This is one of the many ways that we, as a banking institution, assist in their growth and market visibility.”

The extensive RCBC Plaza Courtyard has always been a viable venue for such lively activities the bank regularly conducts. “The celebratory atmosphere entices a diverse set of customers, from employees of our building tenants to those around the vicinity as we offer an accessible avenue for shopping and refreshments,” said Joee C. Guilas, RCBC First Vice President and head of PR and Media Relations.

Participating brands include apparels such as Converse, and Kamiseta, a host of food and beverage brands that include Del Monte, which is sponsoring refreshments, Bounty Fresh’s Chooks-To-Go, Gardenia breads, Vanilla Cupcake Bakery, Oishi, Regent and Yakult, plus fragrances and beauty products.

RCBC also showcases its top retail financial products together with its subsidiaries RCBC Savings Bank, one of the largest thrift banks in the country, and RCBC Bankard, the pioneering credit card brand.

DepEd-Las Piñas school gets a fresh coat of color and hope from Nippon Paint

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Nippon Paint (Coatings) Philippines recently launched its flagship corporate social responsibility (CSR) initiative dubbed as Colourful Dreams, which aims to be a catalyst for positive change to children of all ages. This is part of the bigger Colour, Joy and Love CSR programme implemented by the NIPSEA group across the 15 countries and 300 cities in Asia where they operate.

Carrying the theme “Create Joy Today, Hope for Tomorrow”, Nippon Paint Colourful Dreams has endeavored to support the Department of Education-Las Piñas Division’s Brigada Eskwela Adopt-A-School-Program, which encourages private companies, professionals, and education stakeholders to contribute their time and resources in helping in the school maintenance effort to ensure that public school facilities are ready for opening this June. For this project, Nippon Paint has also partnered with the Philippine School of Interior Design Alumni Association (PSID-AA), whose members have volunteered to share their skills and talents.

“We at Nippon Paint have always wanted to give back to the community and share with them our success in the three years that we have been in the Philippines. What better way to do these than to support a meaningful project like Brigada Eskwela. We are thankful to have found partners in DepEd-Las Piñas and PSID-AA, with whom we share a common goal of creating a safe, conducive and colourful environment for children’s learning and development,” relates Nippon Paint (Coatings) Philippines General Manager, Michael Chung.

According to PSID-AA President Paolo Jara, “Our organization has always been inspired by the saying, ‘what person is a person who does not make the world better?’. We support Brigada Eskwela with Nippon Paint as it is another opportunity to make the world better for others.”

DepEd-Las Piñas Schools Division Superintendent Loreta Torrecampo conveys, “Bayanihan spirit is really the essence of Brigada Eskwela. As you know our public schools really need much support. That’s why we appreciate all the time, effort and help that we receive from the community and the private sector. We thank Nippon Paint (Coatings) Philippines and PSID-AA for upholding their commitment to the country and their eagerness to contribute to national development.”

Nippon Paint Colorful Dreams’ first Brigada Eskwela beneficiary school is Pamplona Elementary School Central in Las Piñas City, which welcomes about 3,000 students every school year. Together with volunteers from PSID-AA, Nippon Paint will be painting the school’s library, reading corners, hallways, and exterior premises with designs that inspire creativity and fun learning.

As part of its Green movement, which emphasizes on developing and offering green products to ensure sustainability, and the agreement with DepEd – Las Piñas, Nippon Paint will be using its new toluene-free Pylox Spray Paint and Green Choice Series, a line of high-quality coatings that are water-based, no added lead and mercury, and near-zero Volatile Organic Compounds (VOC) coatings. This means these products are environment friendly and most significantly, safe for everyone specially children.

Pamplona Elementary Central School Principal Felix Perido muses, “We are delighted to be chosen by Nippon Paint as a beneficiary school for Brigada Eskwela. When classes start, our students will surely be happy to be in a learning environment that is clean, freshly painted and colourful.”

Being a paint company, Nippon Paint knows that even a little bit of paint and colour can go a long way in making learning fun and engaging. Through its Colourful Dreams and Brigada Eskwela CSR program, Nippon Paint aims to motivate students to learn with joy, be their best and hope to achieve their most colourful dreams.

As a final note, Chung concludes, “While this is the first time that we are launching Colourful Dreams in the country, we have been reaching out to the academic community through the Nippon Paint Young Designer Award, which recognizes the talents and potentials of student interior designers and architects, a service that we do for the professional design industry. Brigada Eskwela, on the other hand, is geared towards younger students and the community as a whole. In the future, Nippon Paint aims to expand its CSR initiatives by working with more communities on projects that are meaningful and beneficial to people.”

For more information about Nippon Paint, visit www.nipponpaint.ph or check out www.facebook.com/nipponpaintphilippines

Jodi and Thirdy joins the Jollibee family as the latest Jolly Spaghetti endorsers

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Warm welcome. The Jollibee team (L-R) – Regional Business Unit Head for Metro North Mike Castro, AVP for Marketing Kent Mariano (fourth from left, back), PR Director Arline Adeva, Chief Global Marketing Officer for Jollibee Global brand Francis E. Flores (6th from left, back), Assistant Brand Manager for Jolly Spaghetti Luis Berba and Corporate PR and Events Manager Dennis Reyes, gave Jodi and Thirdy a warm and jolly welcome to the Jollibee Family.

MANILA – Jollibee recently welcomed Jodi and Thirdy as the newest brand ambassadors for Jolly Spaghetti during the media launch held at the Ortigas Roosevelt branch. Jodi and Thirdy, who stars in the latest TV commercial for Jolly Spaghetti, shared their own personal experiences, from happy memories when she was a kid and to how she now enjoys the same bonding moments with Thirdy. The Jolly Spaghetti Sweet-Sarap Moments event also featured fun games for the media guests and their kids.

Batang Jollibee at heart

Jodi confesses to being a certified Batang Jollibee, even before she got into show business. Her mother worked hard to raise Jodi and her siblings, but made sure to devote her Saturdays to quality time over her children’s favorite Jollibee treats.

“Every Saturday, iti-treat niya kami sa Jollibee sa may Landmark food court,” Jodi recalled. “Talagang masasabi ko na kinalakihan ko si Jollibee. At hindi lang ‘yon, kasi bawat party, bawat celebration, talagang naging part siya ng family namin at ng pamilyang Pilipino.”

Growing up, Jodi said she would often order Jolly Spaghetti and Jolly Hotdog, and it became staples in her bonding moments with her mom. Now that she’s a mother herself, she wants to pass on the same joyful experience to Thirdy. The 10-year old loves the cheesy, meaty, and sweet-sarap flavors of Jolly Spaghetti.

“Wala akong nakilalang bata na gusto ng maasim na spaghetti,” the actress remarked candidly. “Especially Filipino children. I believe na nakuha ng Jollibee ‘yung manamis-namis na timpla na hinahanap-hanap ng bawat batang Pilipino.”

Mom first, actress second

Jodi remains simple even with her celebrity status and recent accolades for her stellar TV performances. Despite her busy schedule, she makes sure that spending quality time with Thirdy is her priority, just as her own mother did years ago.

The actress related that she and Thirdy can spend hours upon hours just talking about anything, especially over their favorite Jolly Spaghetti. They often order “C3,” the Jolly Spaghetti and Chickenjoy combo, for delivery or drive-thru.

“Sa hapagkainan, that’s where the bonding happens. Nakakatuwa si Thirdy when you spend time with him. He’s a very opinionated child. Baka pwede siyang maging lawyer,” Jodi proudly added.

Perfect Choice for Jolly Spaghetti

Jollibee likewise is equally happy and excited to welcome Jodi and Thirdy to the family.
“Jodi and Thirdy are the perfect endorsers for Jolly Spaghetti,” said Kent Mariano, Jollibee Assistant Vice President for Marketing. “Despite Jodi’s celebrity status and hectic schedule, she believes in making even the smallest of moments count when it comes to strengthening her bond with Thirdy and her family. Jodi’s own story and personal experiences of bonding with her mom and now with her son is something that many Pinoy families can relate to. We at Jollibee have always proud to be part of such memorable moments.”

The latest TVC features Jodi reminiscing her bonding moments as a kid with her mom, and fast forward to the present, Jodi letting Thirdy experience the same happy moment while enjoying their favorite Jolly Spaghetti.

Pizza Hut Blowout Pizza presents X-Men: Apocalypse and Xtreme Las Vegas Adventure

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Pizza Hut, the Philippines’ well-loved pizza brand, serves not only a flavorful extra large pizza and the hottest blockbuster movie promotion of the summer, but also the chance to win an exciting trip to Las Vegas, Nevada!

Dubbed Xtreme Las Vegas Adventure, Pizza Hut’s newest promotion was launched during an event presided by its Chief Operating Officer TH Lim. “Given that Filipinos enjoy eating together, we have recently introduced the Blowout Pizza, our biggest pizza ever that gives families, colleagues and barkadas more reasons to bond over this extra-large, extraordinary pizza,” he said. “But with the upcoming screening of one of the most awaited blockbuster movie franchises, we’ve kicked things up further with an exciting series of X-Men: Apocalypse branded offerings.”

Pizza Hut has partnered with one of the biggest entertainment companies in the country, 20th Century Fox, for the nationwide release of X-Men: Apocalypse. With the tie-up, each order of Pizza Hut Blowout Pizza is packaged in one of four limited-edition collectible boxes for fans of the X-Men film saga to enjoy.

On top of all this excitement, Pizza Hut is set to reward lucky patrons with the Xtreme Las Vegas Adventure promo. Grand prize winners of this raffle promo will go on a trip to Las Vegas, Nevada where they can live like an Egyptian God for four days and three nights in a deluxe room with private VIP poolside cabana access at the Luxor Hotel. Winners will also ride on a private helicopter above Las Vegas’ iconic pyramid featuring an incredible view of the strip, become horsemen on a guided 2-hour horseback trek into the Grand Canyon, and explore Las Vegas’ iconic Neon Graveyard after dark.

Tony Rulloda, Marketing Director of 20th Century Fox, shared during the event, “This is going to be the most thrilling X-Men installment, and we thought to make it even more exciting by tying up with a brand that has always been a favorite of moviegoers, a brand that never fails to amaze and thrill its loyal customers.”

Raymund Nobleza, Marketing Officer-in-Charge for Pizza Hut, presented details of the promotion to guests. Pizza Hut customers can join by ordering a Blowout Pizza in any Pizza Hut restaurant, filling out the receipt’s back with their contact details and signature, then dropping it at designated boxes. “You can choose to enjoy the Blowout Pizza through Hut Feast promos on site or a la carte, or if you want to enjoy your a la carte order by delivery you can get an upgrade with add-ons like Cream Of Mushroom Soup, Fried Chicken, Spaghetti Bolognese or Slingers for just P99,” he said.
Aside from a limited-edition Magneto Helmet as seen on X-Men: Apocalypse, other prizes in the promo include ten 18” Blowout Pizzas, which combines the Hawaiian, Supreme, Roast Beef and Veggies, and Sausage and Bacon flavors into one pizza, as consolation prizes.

Pizza Hut Blowout Pizza’s X-Men Apocalypse and Xtreme Las Vegas Adventure promos are valid until June 6, 2016. For more information about Pizza Hut’s Blowout Pizza, the X-Men Apocalypse promotion and the Xtreme Las Vegas Adventure raffle, visit www.pizzahut.com.ph or “like” www.facebook.com/pizzahutphilippines. You can also follow @PizzaHutPhils on Twitter and Instagram, or simply call 911-1111 (Metro Manila) today!

About X-Men Apocalypse

Since the dawn of civilization, he was worshiped as a god. Apocalypse, the first and most powerful mutant from Marvel’s X-Men universe, amassed the powers of many other mutants, becoming immortal and invincible. Upon awakening after thousands of years, he is disillusioned with the world as he finds it and recruits a team of powerful mutants, including a disheartened Magneto, to cleanse mankind and create a new world order, over which he will reign. As the fate of the Earth hangs in the balance, Raven with the help of Professor X must lead a team of young X-Men to stop their greatest nemesis and save mankind from complete destruction

Jolly Flavorventures

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It’s a flavorful adventure with the new Jolly Crispy Flavored Fries!
· Jolly Crispy Fries get a tasty update: introducing the new Super Cheese and Sour Cream flavors!
· Super Cheese is a combination of multiple cheese varieties for an enhanced dimension of flavor
· Sour Cream is perfect for those who crave zing with every bite of golden, crispy potato fries
· Jolly Crispy Flavored Fries are available in Jollibee stores nationwide for P40.00 for regular size, P65.00 for large, and for those who can’t get enough, jumbo size for P80.00
· Beat the heat with summer-ready Jolly Crispy Flavored Fries + Jollibee Float combo, starting at P65.00

Jolly Crispy Flavored Fries are available in and April 25 in Visayas and Mindanao
· “For years, friends have enjoyed memorable bonding moments over their favorite Jolly Crispy Fries. Today, we add flavor to your barkada experience with the new Jolly Crispy Flavored Fries. Coming in two exciting flavors—in zesty Super Cheese and delicious Sour Cream,” said Jollibee Senior Marketing Manager Kay Segismundo. “These new exciting twists to your favorite Jolly Crispy Fries are now available in Luzon and will be available in Visayas and Mindanao by April 25.”

Choose your side!
· Are you #TeamSuperCheese or #TeamSourCream? The Jolly Crispy Flavored Fries teams were led by Loyola Meralco Sparks FC players James and Phil Younghusband, Ricardo Padilla, Curt Dizon, and Simon Greatwich, along with Youtube personalities Wil Dasovich and Janina Vela.

Nestlé Health Science encourages Filipinos to opt to be active

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The process of ageing begins at birth. Through the decades, science has made tremendous progress in extending human life but there is still a pressing need to prolong our active and healthy years.

As a commitment to helping Filipinos live young longer, Nestlé Health Science recently held the Opt to Be Active media roundtable discussion to share their new discoveries and secrets in nutrition and healthy ageing. Nutritionists and fitness coaches were also present in the event to help attendees assess their nutrition and health status.

Dr. Jimmy Bautista, Medical & Scientific Affairs Lead at Nestlé Health Science and Dr. Marianna Sioson, Section of Nutrition Head at The Medical City, shared how Filipinos can achieve a full and active life by making proactive choices such as maintaining a healthy diet, exercising regularly, and keeping the mind active.

In his lecture held at the Manila Diamond Hotel, Dr. Bautista stressed that the human body has two different ages—a chronological age and a biological age.

“People who optimize their health may have a biological age that is 10 years younger than their chronological age,” said Dr. Bautista. “At the same time, the presence of chronic conditions may accelerate the body’s decline, making us biologically older than our chronological age.”

Dr. Sioson, on the other hand, emphasized that it is never too early to assess if we are meeting our energy and nutrient requirements. Since the prevalence of developing malnutrition significantly increases as we grow older, there is a pressing need to start taking nutritionally complete oral supplements to continue to live a young and active lifestyle.

“We want Filipinos to ask themselves if there is a need for them to optimize their health and nutrient intake so that they can achieve a full life,” said Dr. Sioson.

Where nutrition becomes therapy

Filipinos often find themselves caught in a battle between indulging and being healthy and, more often than not, the earlier prevails. This gives rise to lifestyle-related, non-communicable diseases (NCD). In a report by the World Health Organization, NCDs account for 61 percent of total deaths in the country. The organization defines non-communicable diseases as chronic diseases that are not passed from person to person. NCDs are grouped into four main types—cardiovascular diseases, cancers, chronic respiratory diseases, and diabetes.

Simple lifestyle changes like preparing healthy meals and optimizing your nutrient intake can be the body’s best defenses against these diseases.

Nestlé Health Science champions this approach by providing novel ways to bridge the gap between nutrition and therapy. The health science arm of the leading global nutrition, health and wellness company strongly believes that the food we consume on a daily basis is the largest single influence on our health.

“By shifting the way people manage health and nutrition, we have the force to improve lives around the world because beyond medicine, there is nutritional therapy,” said Nestlé Health Science

Country Business Manager Angela Sison. “This is what is considered the point where scientific research meets human insight.”

Formed in 2011, Nestlé Health Science is an innovative and fundamentally different type of health science company that is focused specifically on advancing nutritional therapy to change the course of health.

To know more about Nestlé Health Science, visit www.nestlehealthscience.com.

Jollibee Launches it’s Newest Campaign Ad on Valentine’s Day

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Capturing the country’s largest fast food chain’s enduring love affair with generations of Filipinos, Jollibee’s four new made-for-digital videos are now available for viewing online in time for Valentine’s Day celebration. To tug at viewers’ heartstrings are stories inspired by real-life experiences that all show how Jollibee has played a meaningful role in the lives of Pinoys.
During the exclusive media premier held at My Cinema in Greenbelt 3, members of the press were treated to an advanced viewing of 4 heart warming “Mga Kuwentong Pilipinong pinasarap ng Jollibee” videos.
Jollibee Global Brand Chief Marketing Officer Francis E. Flores said, “Every Pinoy can relate to the TV ads as they are based on real stories from our customers. They depict the everyday lives of Filipinos and how they express their love to their families, and the role that Jollibee plays in making each memory more memorable.”

The stories are told through the eyes of a real-life and long-time store manager, who through 22 years have seen more than her fair share of families bonding at Jollibee, which has served as a happy second home for most Filipinos. This is captured in the omnibus video which ties all the stories together.

The “ALMUSAL” video features an old couple who regularly gets breakfast at Jollibee, getting the same meals as part of their daily morning routine. The story takes a bitter sweet twist as the husband carries on the breakfast tradition with their daughter when the wife passes away.

The “TAGPUAN” video features a young boy who got lost in the mall and was found by his mom at Jollibee. The story capitalizes on accounts of real moms’ precautionary practice of telling their kids to go to the nearest Jollibee store if they get separated at the mall.

Emphasizing how Jollibee’s influence is strongest among kids, the “JABEE” TVC features a toddler who’s first word is “Jabee” (baby talk for ‘Jollibee’), and he utters this line all throughout the day, signifying his fondness for the brand.

Ianco Dela Cruz, TVC Director, said, “It is really quite a challenge to be able to capture the different kinds of bonding moments that Filipino families have shared inside Jollibee stores throughout the years. Lucky for the team, we had a wealth of personal experiences to draw from, coming from real customers through the years who have made lasting memories in a Jollibee store. We, the cast and crew, hope that these Jollibee videos bring you on a journey to be closer with your families.”

“Taste the Feeling™” Coca-Cola launches the newest global campaign

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Coca-Cola unveils a powerful, global communications campaign for their most iconic product – celebrating moments made more special with the simple pleasure of drinking Coca-Cola.

The global campaign, which was rolled out first in Paris last January 19 featuring the newest tagline “Taste the Feeling™,” fully embodies the uplifting refreshment of drinking Coke –whether it be your Coca-Cola, Coke Zero, or Coke Light.

“Every day, millions of people around the world reach for an ice cold Coca-Cola,” said Marcos de Quinto, Chief Marketing Officer, The Coca-Cola Company. “The new global approach is a powerful investment behind all Coca-Cola products, showing how everyone can enjoy the specialness of an ice-cold Coca-Cola, with or without calories, with or without caffeine.”

Tasting the Feeling throughout the world

In the newest campaign, “Taste the Feeling™,” Coca-Cola brings to life everyday moments through great universal storytelling and rich visual imagery – placing the product at the heart of its communications.

“Taste the Feeling makes Coca-Cola the hero of our advertising again. The new campaign is all about capturing both the functional and emotional traits of Coca-Cola – the uplifting refreshment of drinking our product and how having a Coke makes any moment more memorable and more special,” says Stephan Czypionka, Vice President for Marketing, Coca-Cola Philippines.

Coca-Cola gathered global creative minds from different agencies, commissioned distinguished fashion and commercial photographers, partnered with three independent artists, and collaborated with a renowned songwriter and producer to illustrate both in visual and through music intimate glimpses into everyday stories, feelings and experiences that people share while enjoying an ice-cold Coca-Cola.

Sensorial experience

Anchored in the fundamentals of the Coca-Cola brand – the Spencerian script, the red disc and the iconic glass bottle – the creative campaign brings a new visual and auditory experience for the consumers, still featuring authentic and real moments, a continuation of the long legacy of Coca-Cola.

The lead television spot, “Anthem,” comes to life through a series of ordinary moments linked by a Coca-Cola, such as ice-skating with friends, a first date, a first kiss, and a first love. The soundtrack to “Anthem” is an original song titled “Taste the Feeling™.”

Music, being the main passion point for teens, takes center stage in the new campaign. Coca-Cola worked with Music Dealers to write and produce the song. In select markets, the song features the voice of one of the world’s rising music stars and an artist to watch for in 2016, Conrad Sewell. Sewell, a London-born, Australia-raised singer featured in the breakout single “Firestone,” which produced 300 million Spotify streams and 3 million-plus worldwide sales.

Letting go of its iconic five-note signature, Coca-Cola is also unveiling a new audio signature that makes use of the sounds that have long been attributed to drinking Coke: the opening of the fridge, the unmistakable fizzing on ice, the cheers and clinking of glasses, the quenching sip, and the irresistible ahhh at the end.

Following a partnership that started in 2014, Coca-Cola also tapped Avicii to produce a remixed version of the “Taste the Feeling™” campaign anthem featuring Conrad Sewell, and he will produce versions of the song for the UEFA EURO 2016TM and the Rio 2016 Olympic Games™ campaigns.
The new campaign also features images shot by noted fashion photographers Guy Aroch and Nacho Ricci capturing people from around the world enjoying ice-cold Coca-Cola in a variety of everyday moments. The new campaign imagery will be used in print advertising, out of home billboards, in-store as well as digital media.

The shareable and customizable interactive digital experience is made up of different GIF scenes that reflect feelings associated with drinking Coca-Cola set to the “Taste the Feeling™” anthem. The experience allows users to pull a GIF scene directly from the microsite, personalize the scene with real-time feelings, and share it on social platforms with #TasteTheFeeling.

“We are introducing a new approach to continue the brand’s long legacy of great visual storytelling,” said James Sommerville, VP Global Design. “The photography features human moments that blur the boundaries between who people are and what they love to do. In all the creative, Coca-Cola plays a lead role in the scene, enhancing the color, texture and emotion of the images. Every interaction is unique and made more special through the enjoyment of a Coca-Cola, any Coca-Cola.”

Philippine Launch

In the Philippines, Coca-Cola unveils their newest ambassadors, headlined by the country’s hottest love teams such as Alden Richards and Maine Mendoza, James Reid and Nadine Lustre, and Enrique Gil and Liza Soberano. Completing the 10 ambassadors are Enchong Dee, Janella Salvador, Bailey May and Ylona Garcia.
Coca-Cola will also go around some of the biggest colleges, universities, and tambayans in the country to turn more ordinary moments extra special. One of the biggest activations that teens should look forward to is the roll out of the Coca-Cola Emoticons – a cool and fun way of tasting and sharing the feeling of drinking Coca-Cola with buddies and friends.

Exciting activities are also lined-up for the rest of the year that will uplift ordinary days and bring refreshing moments throughout the country. We are also giving out millions of free Coca-Cola so we can make millions of moments special.

The campaign also marks the consolidation of all Coca-Cola trademark products like Coca-Cola, Coca-Cola Light, Diet Coca-Cola, and Coca-Cola Zero under a ‘One Brand’ campaign approach. “Taste the Feeling™” replaces “Open Happiness™” which has been used by Coca-Cola for the past seven years. Since 1886, there have been 45 taglines before “Taste the Feeling™”.

For more information about the new campaign of Coca-Cola, visit www.TastetheFeeling.Coca-Cola.com or the Facebook page of Coca-Cola Philippines.

About The Coca-Cola Company The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

Deutsche Post DHL Group calls employees to worldwide volunteering initiative

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The world’s leading postal and logistics company Deutsche Post DHL Group called on employees around the world to take part in its annual Global Volunteer Day (GVD) initiative. Over several days, employees were invited to support social projects in close cooperation with non-profit organizations. The GVD today embraces all Deutsche Post DHL Group divisions worldwide. The initiative attracted some 108,000 participants in 117 countries last year. Employees engage regularly on issues such as the environment, education, and employability, or support disadvantaged people as well as charitable organizations. With this, they also contribute to the Deutsche Post DHL Group sustainability strategy under the motto “Living Responsibility”. The Group supports these long-term activities with a dedicated funding instrument which provides financial support to selected employee projects year-round. Independently to Global Volunteer Day, each year employees can apply to the fund on behalf of “their” regular project. “As a globally operating company, we aim to take on responsibility towards the environment and society throughout all our business operations. This leitmotif is an integral part of Deutsche Post DHL Group’s corporate strategy, Strategy 2020,” says Christof Ehrhart, Executive Vice President of Corporate Communications and Corporate Responsibility at Deutsche Post DHL Group. “Many of our employees are active throughout the whole year, but during the dedicated period of Global Volunteer Day we see an additional level of commitment from them. Socially engaged employees are not only giving back to the communities in which we conduct business, but also bringing fresh ideas and perspectives back into the company.”

In the Philippines, DHL Express employees proactively participated in programs that include a benefit gathering where employees enjoy a fun night of music and camaraderie; a fundraising activity where proceeds from coffee vending machines in DHL offices were donated to charity; a workshop organized for children to educate them about the benefits of healthy living; and a disaster preparedness workshop to better prepare airports for natural disasters. Other activities included were a benefit gathering, a bloodletting activity and a donation drive for Typhoon Koppu survivors, employee bazaars, and Win for Cause bingo game.  “Lending a hand comes naturally for DHL Express employees. We have consistently incorporated a sense of social and environmental ownership to all of our employees through volunteerism”, shared Nurhayati Abdullah, Country Manager, DHL Express Philippines.