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What a fiesta! Over 40,000 visitors captivated this year’s Philippine Book Festival (PBF) and energized the 4-day event at the Megatrade Hall in SM Megamall, Mandaluyong City. PBF 2025 was held recently and was powered by the National Book Development Board (NBDB).

Rex Education the leading book publisher and education solutions provider in the Philippines, participated joyfully and showcased its latest titles by Filipino authors, including Filipiniana titles. REX’s main booth unveiled academic titles from basic, college, and law education, with every offering thoughtfully developed by various experts in the field.

NBDB aptly chose the fiesta theme to make the event merry and fun-filled. Some of the country’s most famous celebrations, such as the Dinagyang Festival, were highlighted during the occasion. In keeping with the festive and celebratory mood, REX offered exclusive deals and big discounts and joined in the fun with exciting games and prizes.

Moreover, REX held a stamp-collecting activity at its Lakbay Aklat booth to give guests an immersive experience. Those who completed the activity received prizes. Additionally, REX organized a Scavenger Hunt where the participants learned more about the company’s offerings while also exploring the event in a fun, engaging way. Those who joined the Scavenger Hunt also received prizes and tokens or REX keepsakes.

What’s more, REX also brought out its Photoman to give guests and learners alike unique photo opportunities to celebrate their learning journey at PBF 2025. This was a great way to capture the event, preserved in a photograph. All these activities and more were a hit with PBF patrons.

REX’s booths demonstrate the company’s commitment to authors, learners, and all book lovers, providing quality Filipino-made books, learning materials, and a dynamic platform for educators and publishing professionals. This year’s PBF, with its fiesta theme, striking and vibrant visuals, and interactive aspects, truly appealed to young children and the young-at-heart. It was a fusion of engaging, experience-based settings with entertainment, education, and shopping convenience.

The Philippine Book Festival 2025, through NBDB, was also an excellent opportunity for the Department of Education (DepEd) and the country’s publishers to connect and strengthen year-long relationships, just as REX and DepEd did during the event. This collaboration enabled DepEd to make large-scale institutional purchases of various learning materials at competitive prices, with the goal of promoting the love of reading to Filipinos and help resolve issues of access and literacy.

As NBDB and DepEd continue the ever-evolving and challenging task of uplifting education in the Philippines through fairs such as the Philippine Book Festival 2025, rest assured that Rex Education will remain a steadfast ally and will provide support in every way possible.

Congratulations, PBF 2025!

In photo, from left to right: Pelagio L. Emmanuel Jr., MD, Immediate Past President of the Philippine Society of Nephrology; Ricky Solitaria, Senior Product Manager at Boehringer Ingelheim (Philippines), Inc.; Seunghun Lee, Head of Marketing at Boehringer Ingelheim (Philippines), Inc.; and Ricardo A. Francisco Jr., MD, President of the Philippine Society of Nephrology. Boehringer Ingelheim (Philippines), Inc. received the prestigious Presidential Service Award from the Philippine Society of Nephrology in recognition of its commitment to empowering primary care physicians through the Kidney Disease Management for Primary Care Physicians (KDM4PCP) program, equipping them with the knowledge and tools to diagnose, manage, and treat chronic kidney disease (CKD) in the Philippines.

The Philippine Society of Nephrology (PSN) awarded Boehringer Ingelheim (Philippines), Inc. the prestigious Presidential Service Award during the Annual Convention Opening Ceremony on April 24, 2025, recognizing the company’s significant contribution to the Kidney Disease Management for Primary Care Physicians (KDM4PCP) program. This initiative provides primary care physicians with essential knowledge and the latest evidence-based guidelines to screen, assess risk, and manage chronic kidney disease (CKD) early. A key highlight was the two-day pre-convention scientific session held on April 22-23, 2025, at the Edsa Shangri-La Hotel. A KDM4PCP was also carried out in Zamboanga City as part of the recent World Kidney Day Celebration last March, focused on education and screening. This aims to further bridge healthcare gaps to underserved areas, empowering more healthcare professionals to deliver early and effective CKD care in communities that need it most. As CKD continues to impact millions of Filipinos, Boehringer Ingelheim remains committed to advancing healthcare through initiatives like KDM4PCP, focused on addressing the rising incidence of CKD and improving patient outcomes across the Philippines. To learn more about chronic kidney disease, visit ItStartsWithYou.com.ph.

Boehringer Ingelheim is working on breakthrough therapies that transform lives, today and for generations to come. As a leading research-driven biopharmaceutical company, the company creates value through innovation in areas of high unmet medical need. Founded in 1885 and family-owned ever since, Boehringer Ingelheim takes a long-term, sustainable perspective. More than 53,000 employees serve over 130 markets in the two business units Human Pharma and Animal Health. Learn more at www.boehringer-ingelheim.com

The AI-powered tablet that brings smarter technology to your fingertips

May 13, 2025 – HONOR Philippines is thrilled to announce the arrival of the highly anticipated HONOR Pad X9a, an AI-powered tablet designed to make life smarter, easier, and more efficient.

Redefining Productivity and Creativity
Crafted for students, professionals, and tech-savvy individuals, the HONOR Pad X9a offers unparalleled performance, cutting-edge AI features, and versatile capabilities that redefine productivity and creativity on the go.

“We are excited to unveil the HONOR Pad X9a, a revolutionary tablet that integrates AI seamlessly into daily life. This device empowers users to achieve more while enjoying an effortless and intuitive experience,” said Stephen Cheng, Vice President of HONOR Philippines.

Value-Packed Innovation
The HONOR Pad X9a doesn’t just provide high-end features; it also delivers exceptional value for money. Featuring a sleek design, powerful processing capabilities, and advanced AI integrations, this tablet stands out as the ultimate tool for learning, working, and entertainment. Whether you’re navigating online classes, managing work presentations, or relaxing with your favorite shows, the HONOR Pad X9a has you covered.

Exclusive May 15 Pay Day Sale
Mark your calendars for May 15, 2025, as HONOR Philippines launches its Pay Day Exclusive Sale. On this day only, the HONOR Pad X9a will be available at slashed prices:
· ₱7,799 for the tablet alone (down from ₱10,999)
· ₱8,799 for the bundle with a Smart Bluetooth Keyboard (down from ₱11,999)
· Both offers come with a FREE Camping Light Speaker, making this deal even more irresistible!
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HONOR Philippines invites you to stay tuned for more surprises, including exclusive giveaways and exciting promos during the launch. As the company continues to innovate and expand its portfolio, this latest addition highlights HONOR’s commitment to delivering premium technology at accessible prices.

The HONOR Pad X9a is poised to officially debut soon, with exciting promos and exclusive offers. Keep an eye on HONOR’s official social media channels and website for the latest updates.

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

Mega Sardines, the Philippines’ number 1 sardines brand, has been endorsed as a “Superfood” by the Medical Wellness Association (MWA), a US-based organization of the world’s largest collection physicians and wellness experts. This marks the first sardine brand in the Philippines—and the world—to receive this one‑of‑a‑kind recognition.
James Michael Lafferty, Founding Board Member of the MWA, shared, “Mega Sardines stood out in all areas in our System-6 criteria for a ‘Superfood’. Filipinos value nutrition wellness, especially when preparing meals for their families. With the product being rich in omega-3, high in vitamins, and processed with world-class safety, we can say it’s more than a pantry essential—it’s a food that supports overall health.”
The MWA brought to life the insights of Dr. Christopher Golden, Assistant Professor at Harvard T.H. Chan School of Public Health, who emphasized that small fish like sardines are a powerful source of essential nutrients with minimal contaminant risk. These findings helped shape the MWA’s unique System‑6 Criteria that ultimately led to Mega Sardines being recognized as a Superfood, which includes:
1. Rich Source of Omega-3 Fatty Acids – Essential for brain health and reducing inflammation.
2. High in Essential Nutrients – Including Vitamin B-12, making it one of the world’s most nutrient-dense foods.
3. Supports Heart and Metabolic Health – A vital benefit, particularly relevant in the Philippines where heart disease is the leading health issue.
4. Sustainable Supply with Low Contamination Risk – Sardines are small, fast-growing fish, naturally low in mercury.
5. Processed with Maximum Food Safety – “Never touched by human hands” during production for optimal hygiene.
6. “Catch-to-Can” in 12 Hours – Ensures peak freshness and nutrient preservation.
“Mega Sardines is not just a pantry staple—it’s a wellness powerhouse,” Lafferty added. “Based on these proven health benefits, the MWA is proud to bestow its professional recommendation to Mega Sardines—the first and only sardine brand in the Philippines to receive this endorsement. In fact, it is the only seafood brand to do so. This is a proud moment not just for the brand, but for the entire Philippines.”

“We believe in making smart, nutritious food choices accessible to every Filipino family,” said Marvin Tiu Lim, Chief Growth and Development Officer of Mega Prime Foods Inc., the company behind brands such as Mega Mackerel, Mega Prime Quality fruits and vegetables and the newly acquired Jimm’s Coffee Mix. “This recognition reminds us why we do what we do—to provide healthy, high-quality food that every Filipino deserves.”

As Mega Sardines strengthens its position as a nutritious, health-conscious choice, this endorsement marks a significant milestone in Mega Prime Foods’ 50-year journey. This aligns with the company’s broader commitment to wellness, not only for consumers, but within the organization itself, through initiatives such as a 3-day wellness journey, executive health checkups, and programs that foster recreation and leadership connection.
In the months ahead, the brand will continue to spotlight the many health benefits of sardines, reinforcing its role as a key contributor to the wellness movement in Filipino households.
For more information, visit Mega Prime Foods Inc. website and discover how Mega Sardines can support your family’s wellness journey.

Dagupan sizzled with pride, flavor, and Filipino flair as SM Center Dagupan brought the heat to the city’s iconic Bangus Festival with its dynamic Bangus Festival Food Fiesta and up-to-70% summer sale, all while proudly championing local entrepreneurship through SM for Micro, Small, and Medium Enterprises (MSMEs).
In a city known as the Milkfish Capital of the Philippines, the annual Bangus Festival was more than just a celebration — it was a heartfelt tribute to the hardworking people and rich culture that made Dagupan shine. And this year, SM Center Dagupan didn’t just join the party — it elevated it.

In the photo: SM Supermalls Assistant Vice President for Micro, Small, and Medium Enterprises (MSMEs) Royce Cabunag (5th from left), with Department of Trade and Industry (DTI) representatives led by Atty. Joseph Manuel Pamittan (center), along with the MSMEs, at the launch of the Bangus Festival Food Fiesta at SM Center Dagupan in Pangasinan.
From April 25 to 30, SM shoppers and festival-goers enjoyed a feast for the senses with flavorful bangus-inspired delicacies, cultural exhibits, and handcrafted local products — all made possible by MSMEs proudly featured under the SM for MSMEs program.

Freshly packed dried fish from Micro, Small, and Medium Enterprises (MSMEs) attract food lovers.
“The Bangus Festival is a celebration of everything that makes Dagupan special — resilience, creativity, and community. By spotlighting our MSMEs, we’re helping bring their passion and products to a wider audience,” shared Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls.

Local Micro, Small, and Medium Enterprises (MSMEs) proudly display their finest bangus products.
In partnership with the Department of Trade and Industry (DTI), this event emphasized the role of entrepreneurship in regional growth — proving that when local businesses thrived, communities flourished.

The Bangus Festival Food Fiesta showcases the best of local Micro, Small, and Medium Enterprises (MSME) offerings.
Beyond the food fiesta, mallgoers dove headfirst into the Bangus Festival Sale, where summer finds were up for grabs at up to 70% off — a perfect blend of shopping, savings, and celebration.
The SM for MSMEs initiative continued to be a cornerstone of SM Supermalls’ advocacy to uplift small businesses across the country. By supporting festivals like Bangus, SM reaffirmed its commitment to empowering local talents and traditions, ensuring that Filipino pride and enterprise went hand-in-hand.

A local vendor showcases their delicious bangus treats.
About SM Supermalls 
SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a steadfast advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don’t miss this opportunity to grow your business with SM Supermalls today! 

Heads up, voters! The countdown to the May 12, 2025 National and Local Elections has begun—and this year, casting your vote just got a whole lot easier.

Voters fill the venue at SM North EDSA during the Barangay and Sangguniang Kabataan Elections in 2023.
In partnership with the Commission on Elections (COMELEC), SM Supermalls is proud to roll out the Mall Voting Program (MVP) in 20 select SM malls nationwide, bringing democracy closer to home—literally.
Gone are the days of sweltering heat and overcrowded school gyms. This May 12, eligible voters assigned to MVP locations can head to their designated SM mall to vote in a secure, accessible, and air-conditioned environment. Whether you’re a busy parent, a working professional, or a senior citizen looking for comfort and ease, the MVP is designed to improve your voting experience—one step (or escalator ride) at a time.
Who Can Vote in the Mall?
Only voters whose precincts were officially transferred to a mall. This is indicated in the final list from COMELEC.
How Can I Confirm If I Vote in a Mall?
Check any of the following:
precinctfinder.comelec.gov.ph
Your Voter Information Sheet (VIS)
Mall posters or tarps
Barangay caravans or your local COMELEC office
Voting Hours at the Mall:
5:00 AM – 7:00 AM — Priority: Seniors, PWDs, Pregnant voters
7:00 AM – 7:00 PM — Regular voting hours
Can I Bring Someone to Help Me Vote?
Yes, a relative (up to 4th degree) or Electoral Board member may assist.

Can My Companion Vote at the Mall Too?
Only if their precinct was also officially transferred to the same mall.
Here’s a list of the participating SM Supermalls where you can conveniently vote this coming May 12:

SM City Manila
SM City North EDSA
SM City Fairview
SM City Sucat
SM City Bicutan
SM City BF Parañaque
SM City East Ortigas
SM City Southmall
SM City Cauayan
SM City Baliwag
SM City Tarlac
SM City Batangas
SM City Santa Rosa
SM City Puerto Princesa
SM City Legazpi
SM City Iloilo
SM City Consolacion
SM CDO Uptown
SM CDO Downtown
SM City Butuan

SM Supermalls offers a convenient mall voting experience for the 2025 elections, with 20 SM malls where people can vote.
From Luzon to Mindanao, SM Supermalls is proud to open its doors—rent-free—for the benefit of Filipino voters. And don’t worry, COMELEC’s got the backend handled: trained election personnel, full compliance with electoral rules, and tight coordination for logistics and security.
Why mall voting works
The goal? A smoother, more inclusive voting experience—especially for Persons with Disabilities (PWDs), senior citizens, and pregnant voters. Think ramps, elevators, comfortable seating, and spacious voting areas—all in a familiar and accessible setting.
“We believe democracy should be inclusive, convenient, and secure,” shared Junias Eusebio, Vice President for Mall Operations at SM Supermalls. “By offering our malls as voting venues, we’re not just making it easier to vote—we’re helping empower every Filipino to make their voice heard.”

People sit and observe the proceedings, awaiting the election results at SM North EDSA.
Democracy meets convenience
This isn’t SM’s first time teaming up with government agencies. Through the SM Government Service Express (GSE), select SM malls already offer one-stop access to services like ID processing, permits, and more. The MVP is yet another way SM Supermalls is stepping up to serve the public in meaningful ways.
Plan ahead
Eligible for mall voting? Expect an official advisory from COMELEC about your assigned voting venue. Then, on May 12, head to your designated SM mall, bring a valid ID, and vote with ease.
Let’s all do our part—vote smart, vote safe, and vote comfortably.
Find your precinct number easily at precinctfinder.comelec.gov.ph.

For more info and real-time updates, visit www.smsupermalls.com or follow @smsupermalls on social media.
About SM Supermalls Government Services
SM Supermalls’ Government Service Express (GSE) makes essential government services more accessible to Filipinos by bringing key agencies together in select malls nationwide. This one-stop hub offers ID applications, renewals, business registrations, permits, and more—all within a safe and convenient mall environment. Through strong partnerships with government agencies, SM Supermalls champions efficiency, inclusivity, and ease of access, redefining public service to better serve communities.

Celebrate the mother figures in your life with a day full of love, indulgence, and unforgettable experiences—only at SM Supermalls. From food and gifts to well-deserved pampering, this is the perfect place to plan the ultimate day she’ll never forget!

Savor the Moment: Delicious Stops and Global Feasts
From sunrise to sweet endings, here’s your guide to creating the perfect culinary journey.

Start her day with a hearty breakfast at George and Onnie’s in SM Megamall, where Filipino comfort classics are thoughtfully elevated. Then go make her feel like Korean royalty with a flavorful feast for lunch at Paldo, the first in SM at SM Podium, serving authentic Korean favorites with bold flavors

As the day winds down, make dinner something to remember. Go for rustic Italian flavors at Osteria Antica, the first in the Philippines at SM Podium, or treat her to a luxurious spread at Niu by Vikings, available at SM Aura and SM Podium. You can also go and toast to her amazingness at Barcino in S Maison.

And because she deserves nothing less than a sweet finale, wrap up this delicious day with artisanal pastries from PAUL Boulangerie et Patisserie—the first in PH at SM Aura and PAUL Le Café first in SM at SM North EDSA, also available in SM Megamall.

Gift Ideas: Beautiful Finds for a Beautiful Soul
Make her smile with something she can unwrap and remember. For timeless home pieces, find thoughtful picks at Crate & Barrel—the first in the Philippines at SM Megamall, also available at SM Aura. You can also bring innovation into her everyday with premium appliances from Dyson, available at SM North EDSA, SM MOA, SM Aura, and SM Podium.

For a little extra glow, discover the must-haves at Kiko Milano, the first in the Philippines at SM MOA, also available at SM Megamall and SM North EDSA. You can also spoil her with luxury beauty from Dior Beauty, available at SM Podium, SM MOA, and SM Aura.

Complete the special moment with elegant jewelry from Charriol, available at SM Podium and SM MOA. For a more personal touch, explore beautiful charms and accessories at Pandora at S Maison, SM Aura, SM Megamall, SM MOA, SM City Fairview, and SM North EDSA.

Pamper Ideas: The Me-Time She Deserves
Treat her to a well-deserved escape fit for royalty. Start with a rejuvenating facial at K Skin in SM North EDSA and SM MOA, or explore personalized skin treatments at Dermstrata Atelier, with locations at SM North EDSA and SM MOA, or give her the gift of radiant skin with world-class care at Belo, available at SM Megamall and S Maison.

For a full-body escape, let her recharge at Mandara Spa, offering serene spa experiences at SM North EDSA and S Maison.

Sometimes a little refresh is all it takes to make her feel even more like herself, so let her enjoy a fresh manicure-pedicure at TOPGEL Nail Salon, available at SM MOA and SM North EDSA. You can also spoil her with a new hairdo at HairShaft Salon in SM Podium or treat her to premium Japan-made lashes at Ayumi Salon at SM Aura, SM MOA, and SM City Fairview.

This Mother’s Day, Make her Feel Loved at SM
From heartwarming meals and thoughtful gifts to the relaxing moments made just for her—everything for Mom is right here at SM Supermalls. So go ahead and celebrate love, laughter, create more meaningful moments this #MothersDayAtSM.
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Make it a day she’ll never forget—only at SM, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

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SM Supermalls #NewEraOfFirsts
At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.

Fun begins with the urge to feel a little extra—the need to explore, try something new, or treat your everyday like a big-time adventure.
Whether it’s about making your routine feel a little more exciting, enjoying a feast for all your cravings, or redefining your style with the perfect accessory, there’s always joy to be found in making everyday feel special.
The joy of discovery starts with these fresh era of firsts coming to SM Supermalls in Davao.

Pro-level Content Creation at SM City Davao
Achieve your influencer dreams and transform every adventure into star-studded content with the newly opened, first-in-Mindanao Insta360 store. Capture your explorations with a wide array of cameras and accessories—perfect for creative professionals and passionate content creators alike.
Insta360 features the latest camera models including the Insta360 X4, Ace Pro 2, and GO 3S—renowned for their ability to capture stunning details and deliver high-quality performance across various environments. In addition to their cutting-edge cameras, the store also offers a range of accessories and add-ons to elevate your shooting experience and streamline your content production.

Bountiful Flavors at SM Lanang
Expect more to look forward to with the soon-to-open Hakura Udon this coming May 2025—a Japanese-inspired restaurant, promising an authentic dining experience in Davao. From traditionally made udon noodles to a perfectly crispy serving of tempura, indulge in the mouthwatering flavors of freshly prepared Japanese classics—served right at your table.

Feast like a king with Buffet 101—satisfy your palate at this all-you-can-eat restaurant that will open its first-in-Mindanao branch on May 15. Eat to your heart’s content with their diverse selection of international cuisines, crafted to delight your every cravings.
From small surprises to big thrills, the excitement of new experiences is now closer than ever with SM Supermalls here in Davao.
Explore everyday in Davao—only here at SM Supermalls, bringing you a #NewEraOfFirsts.
Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

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SM Supermalls #NewEraOfFirsts
At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.

As an active participant in the global movement for cleaner seas, SM Prime is committed to protecting the environment and inspiring Filipinos to live sustainably.
The quest for cleaner seas and oceans demands unwavering commitment, consistent action, and genuine care for our shared planet. In the Philippines, SM Prime has emerged as an influential champion in this global movement, embracing environmental stewardship not just as a responsibility but also as a core aspect of its corporate identity.

SM City Tanza volunteers join a Philippine Coast Guard coastal cleanup, demonstrating SM Prime’s environmental commitment.
SM’s enduring dedication, in line with its Net Zero 2040 initiative to reduce emissions, goes beyond merely protecting coastal ecosystems–it also inspires Filipinos across communities to adopt sustainable lifestyles, transforming collective awareness into actionable impact.
And this dedication continues to translate into tangible, meaningful results. In 2024 alone, SM’s mall cleanup initiatives successfully collected and diverted a total of 157,425 kilograms of trash from ending up in our seas, oceans, and other bodies of water, significantly reducing its impact on marine biodiversity and helping preserve our planet’s marine ecosystems.
Understanding the intricate relationship between waste and climate change, SM has been helping to address the solid waste crisis not only because it pollutes our waters but also because it contributes significantly to greenhouse gas (GHG) emissions. Landfills filled with organic and plastic waste emit methane, a potent GHG far more destructive than carbon dioxide in accelerating climate change. Through proactive cleanup activities and robust waste management initiatives, SM addresses this issue head-on, significantly reducing environmental harm while mitigating its impact on the global climate.
SM’s continued success in its advocacy stems from the collective strength and cooperation of its diverse business units. This synergy allows the organization to extend its cleanup initiatives from coastal areas to smaller but equally vital water channels like rivers and esteros. By mobilizing hundreds of dedicated employees and thousands of enthusiastic volunteers, SM ensures that its efforts are extensive, impactful, and enduring.

Part of SM Prime’s success in its cleanup initiative can be attributed to its employees and countless volunteers, who help ensure that all of its efforts are comprehensive and long-lasting.
Collaboration lies at the heart of SM’s environmental initiatives. Recognizing that achieving cleaner oceans requires collective action, SM consistently partners with government agencies, local governments, and international organizations. Frequent collaborators include the Department of Environment and Natural Resources (DENR), various local government units (LGUs), and global groups such as Ocean Conservancy, particularly for the annual International Coastal Cleanup (ICC).
ICC 2024 represented a significant milestone for SM’s participation in the initiative, celebrating its 10th consecutive year of engagement while also being its largest to date, activating 15 SM malls nationwide and drawing an extraordinary turnout of 23,320 passionate volunteers. This record-breaking participation highlights SM’s growing influence and underscores the expanding public enthusiasm for protecting our oceans.
Committed to maintaining this momentum, SM continues to sustain its cleanup efforts through consistent engagement. At SM By the Bay, regular monthly cleanup activities have been ongoing since January 2025, demonstrating SM’s commitment to lasting environmental care.
Looking ahead, SM invites the community to participate in its upcoming significant cleanup drives: on June 7, celebrating World Oceans Day and Philippine Environment Month; on September 20, observing International Coastal Cleanup Day; and on November 24, empowering youth participation in the National Day for Youth in Climate Action.
“Everyone has a role to play in achieving a cleaner, healthier planet. For us at SM, we always encourage Filipinos to be active participants in environmental preservation by joining our cleanup activities, segregating waste responsibly at home, and supporting the SM Waste Free Future campaign through our Recyclable, Disposable, and Compostable (RDC) bins found in our malls,” said SM Supermalls President Steven Tan.

In a powerful show of unity and purpose this Labor Day, SM Supermalls once again proved its commitment to Filipino workers by hosting one of the largest simultaneous job fair events in the country. Held across 20 SM malls and locations nationwide on May 1, the 2025 Job Fairs created life-changing opportunities for thousands of job seekers.

President Ferdinand “Bongbong” Marcos Jr. delivers the keynote message at the Labor Day Job Fair main event at the SMX Convention Center Manila last May 1, 2025.
Connecting job seekers to employment opportunities
The Labor Day job fairs drew a significant number of participants, with 14,864 job seekers in attendance and 2,091 successfully hired on the spot. This reaffirms the vital role SM Supermalls plays in national employment efforts.

A large crowd fills SM City Bacolod as job applicants explore opportunities at the May 1 Job Fair.

The nationwide SM job fair results in 2,091 on-the-spot hires, and several of these successful applicants pose for a photograph with President Ferdinand “Bongbong” Marcos Jr., Department of Labor and Employment (DOLE) Secretary Bienvenido Laguesma, Technical Education and Skills Development Authority (TESDA) Secretary Kiko Benitez, and Department of Health (DOH) Secretary Dr. Ted Herbosa.

SM City Cabanatuan celebrates instant success as career seekers are hired on the spot.

An employment seeker displays their “Hired on the Spot” moment at SM City Tuguegarao.

An SM Supermalls representative engages with a job candidate at SM City Sto. Tomas.

Renewal of partnership with Jobstreet by SEEK
SM renewed its strategic partnership with Jobstreet by SEEK, one of the leading digital employment platforms in the country. The continued collaboration strengthens both physical and online recruitment channels, helping connect more Filipinos to the jobs they deserve.
Stories from the ground: Real lives, real impact
Across the 20 participating SM malls and venues, heartwarming success stories emerged. From first-time job hunters who landed their dream roles to new opportunities, the on-ground atmosphere was electric with hope.
“Mabilis ang process ng Job Fair, at saka lahat andito na. Yung mga requirements na kailangan sa paghahanap ng trabaho, nandito na. Malaking bagay po ‘yun,” said a hired-on-the-spot room attendant.
Partners praised the seamless logistics, heavy foot traffic, and presence of government booths from the Social Security System (SSS), Philippine Health Insurance Corporation (PhilHealth), and Pag-IBIG, making the process smoother for both applicants and recruiters.

Government booths provide on-site support, streamlining the application process for both job searchers and recruiters.
More opportunities ahead: May Job Fair series continues
The momentum continues with weekly job fairs lined up across SM Supermalls. Everyone is invited to take their shot at meaningful employment, especially at the SM Group Exclusive Job Fair on May 29 at SM City Dasmariñas. Here’s the full May schedule:

May 22
SM City Lucena
May 26
SM City Caloocan
May 29
SM City Dasmariñas
May 30
SM City Legazpi
SM City Trece Martires

Hopeful applicants browse job listings at SM City Davao.
SM Supermalls: Driving employment, empowering communities
With every job fair, SM Supermalls strengthens its role as a catalyst for economic empowerment, community development, and sustainable livelihood. Don’t miss your next opportunity—your future starts here.

A job hunter delves into various roles at the SM Labor Day Job Fair at the SMX Convention Center Manila.

An SM team member at the SM City Roxas Job Fair guides community members through the application process.
About SM Supermalls 
SM Supermalls, a division of SM Prime Holdings, Inc., is the Philippines’ leading developer, operator, and owner of world-class malls. SM Supermalls is dedicated to fostering sustainable and community-centric developments. Through initiatives like job fairs, SM Supermalls continues to play a pivotal role in nation-building, offering opportunities that transform lives and contribute to the well-being of Filipino communities.