Thousands of products and brands have claimed all sorts of beauty promises. It is surprising to know, however, that when asked, top Hollywood celebrities swear by the use of Virgin Coconut Oil.
The humble coconut has been getting a lot of boost worldwide due to the scientific uncovering of its 300+ wonderful benefits that outperform other oils or beauty products. Due to its unmatched powers, scientists call it “the miracle fruit.”
International society writers gave coconut its moniker, the “it” fruit, due to its growing endorsements by international A-listers like Angelina Jolie, Gwyneth Paltrow, Jennifer Aniston, Rihanna, Cate Blanchet, Jennifer Lopez, Gisele Bundchen, the Victoria’s Secret angels, the Kardashians and even Madonna, who admitted that it is the secret to her everlasting glow and vitality.
Amidst all these, not all are easily embracing coconuts due to personal preferences for image, scent and other beauty concerns. Thus, a new brand called COCOLINE Naturals was born.
“There is a growing need for healthy alternative beauty products,” says COCOLINE president Rica King. “We are giving the power of coconut a supplemental twist through a product line aimed to delight its users with its look, smell, and feel, while addressing the modern woman’s health and beauty needs,” she adds.
COCOLINE Naturals are paraben-free. Parabens and other synthetic chemicals can be toxic to the body. It was found that 98% of breast cancer tissues studied were paraben-laden. As more chemicals are introduced to our bodies, weakened cells lead to illness. There is definitely a growing concern worldwide. And with this, prevention is always better than cure.
For its maiden launch, COCOLINE Naturals covers two main beauty needs through its two variants: Intensive Moisturizer and Triple Whitening. Both lines are available in lotion, body wash, and beauty bar soap.
COCOLINE Naturals Intensive Moisturizer provides anti-oxidant, anti-bacterial, anti-fungal properties of virgin coconut oil with the addition of licorice extracts that are known to have good anti-inflammatory and skin calming properties while helping even-out skin tone. It also has milk to provide additional nourishing to the skin without that oily feeling.
For those who’d like to achieve fairer looking skin, COCOLINE Naturals Triple Whitening saves the day. It infuses the wonders of virgin coconut oil with the skin lightening powers of papaya enzyme, Kojic Acid and Vitamin C. Its lotion provides a matte finish for a natural looking coverage and SPF10 for daily protection from harmful UVA/UVB rays.
Aside from elevating our country’s competitiveness in the world’s health and beauty market, COCOLINE also promotes an important advocacy that rallies support for our local coconut industry. “The Philippines is known to be one of the biggest suppliers of coconut products to the world, and we are home to the best quality of coconut oil in the market. Our local coconut should be a source of pride and should be given the right support and attention,” asserts King.
COCOLINE Naturals aim to be world class in both packaging and formulation. “We want Filipinos to be proud of the quality we can produce, not only for the local consumers, but also for the coconut-loving international market,” adds King. COCOLINE is bent to offer true health and beauty products that are caring naturally.