Shopee Wraps Up 2021 and Introduces its Newest Brand Ambassadors, Dingdong and Zia Dantes, at the 12.12

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, closes the year with its annual 12.12 Big Christmas Sale, the most joyful year-end celebration in the region. 12.12 is set to bring a smile to users as they shop from the widest variety of products to reward themselves and their loved ones during the happiest time of the year. Through the 12.12 Big Christmas Sale, shoppers can also spread the holiday cheer to their favorite local businesses, with 2 times more items sold by local businesses this year.

Users can look forward to a delightful celebration throughout the festive season. In the past year, Shopee has brought fun to users with exciting giveaways and exclusive content, recording over 13 billion engagements and views across its social media channels. This 12.12, users can expect even more entertainment and engagement with a brand-new commercial featuring international superstar Jackie Chan and performances by popular K-Pop group Tomorrow X Together. To get into the Pinoy family spirit of the holidays, Shopee also welcomes first-ever celebrity father-and-daughter brand ambassadors, Dingdong and Zia Dantes.

Martin Yu, Director at Shopee Philippines, said, “Every 12.12, Shopee comes together with our users to celebrate the milestones and achievements over the past year. This year, we would like to show our appreciation to all our users for letting us be part of their daily lives. Many more users are now using digital services, and local businesses are increasingly embracing the shift online. We are glad to have been able to adapt to their evolving needs this past year and we will continue to help more people benefit from the digital economy as we head into a new year. We look forward to celebrating the year-end with all our users as we bring smiles to one another this holiday season.”

1. Celebrating the happiest time of the year with the best deals

As shoppers hunt for the best gifts, Shopee is thrilled to bring users the most exciting deals this 12.12. These include:

The best promotions: Shoppers can enjoy the best deals for all their gifting needs with deals such as free shipping with no minimum spend, ₱1 Deals, and 10% off daily.
Big discounts: They can also get discounts up to 90% off on the biggest Shopee Mall brands:

2. Celebrating the holidays with entertainment for the whole family

Users can also expect non-stop entertainment from today until the big finale on December 12. Highlights include:

Fun-filled 12.12 TV Special: Filipinos can tune in to GMA 7 and Shopee Live this December 12, 10:30pm, to catch Tomorrow X Together, Korea’s hottest rising boy group, grace the stage with a very special performance. Celebrities such as Michael V, Ysabel Ortega, Kate Valdez, Rayver Cruz, Julie Ann Jose, and Andrea Torres will also join host Willie Revillame for a fun and star-studded evening.
Entertaining content from Shopee’s newest brand ambassadors: Fans can catch Dingdong and Zia’s festive new TV commercial, which features the beloved Pinoy Christmas tradition bunutan ng pera, on local TV networks and on Shopee’s official Facebook and YouTube accounts. Users can also check out Shopee’s YouTube and Tiktok accounts for heartwarming videos featuring Dingdong and Zia, wherein they recreate social media challenges, go shopping on Shopee, and more.
Exciting games and contests: Users can win voucher giveaways by joining Dingdong- and Zia-themed games and contests on Shopee’s official Facebook, Twitter, and Instagram accounts. From December 1-12, users can win a total of ₱12,000,000 in prizes from their favorite local celebrities, including Dingdong and Zia, by playing Shopee Celebrity Pamasko on the app. Users simply have to tap on the angpao to win a prize from the celebrity of the day.
3. Celebrating local businesses and culture

Local businesses represent a significant part of local culture and as the need for digitalization increases, Shopee is committed to supporting these sellers and helping them thrive:

Shopee Celebrates Local: Shopee launches ‘Shopee Celebrates Local,’ a special contest to share and promote beloved local sellers. Users can read their stories on the #TatakPinoy page and on Shopee’s social media channels, and vote for their favorites until December 5. Winning sellers stand to win prizes they can use for their businesses, while users stand to win Shopee vouchers. Through the Tatak Pinoy page, users can also enjoy exclusive deals when supporting these sellers.
4. Celebrating wider communities
Through 12.12, Shopee will continue to uplift local communities through its platform. In the spirit of Christmas, Shopee launches the Frontliner Holiday Package to show gratitude for local heroes. Starting December 10, frontliners can avail of this package, which includes vouchers they can use for their holiday celebrations.

For more information about Shopee 12.12 Big Christmas Sale, visit https://shopee.ph/m/christmas-sale.

Download Shopee for free on App Store or Google Play Store.

Games, Prizes (including Laptop Computer!) and a Concert After-Party Await Delegates of PRSP Students’ PR Con!

The Public Relations Society of the Philippines (PRSP) is announcing more exciting fun details for the PRSP Students’ PR Con 2021 and its much-awaited virtual after-party.
A virtual, interactive, and nationwide edition of the Students’ PR Congress, the PRSP Students’ PR Con is an opportunity for students all over the country to learn more about the public relations industry from leading practitioners in the field.
Aside from a series of informative talks and discussions, PRSP Students’ PR Con participants will be treated to an exclusive virtual concert after-party. The organization has partnered with Warner Music Philippines and PhilPop Musicfest Foundation to bring together a line-up of up-and-coming artists for a one-of-a-kind musical experience, which includes Jikamarie, Keiko Necesario, Lara Maiguel, Paul Pablo and Reon.
The concert after-party, which is exclusive for student participants of the PRSP Students’ PR Con, will also have surprise games and big prizes, including a brand-new Lenovo laptop computer to one lucky student courtesy of the event’s staging and creative partner COMCO Southeast Asia.
To get after-party tickets and raffle entries, student attendees can earn badges from watching all the talks in the virtual Conference Hall and visiting all the booths in the interactive Exhibit Hall. Participants who completed all the badges will be able to access the PRSP Students’ PR Con After Party at 8:00 PM in the virtual conference platform and will be eligible for the raffle draw at the end of the program.
The PRSP Students’ PR Con 2021 is supported by JobStreet as platinum sponsor; Maynilad Water Services, NIVEA and PLDT as gold sponsors; Converge ICT Solutions, GCash, Maya, PayMaya, Smart, Unilab Consumer Health and Unilab Skin Sciences as silver sponsors; and Jollibee Foods Corporation, McDonald’s Philippines (Golden Arches Development Corporation), Meralco, Teleperformance and SM Supermalls as bronze sponsors. Staging and creative partner is COMCO Southeast Asia while media partners are ABS-CBN, Adobo Magazine, Class A Magazine, ClickTheCity.com and WhenInManila.com. Entertainment partners are Warner Music Philippines and PhilPop Musicfest Foundation.
Student organization partners are ADPROS from Polytechnic University of the Philippines in Manila, Mass Communication Students’ League from Pamantasan ng Lungsod ng Maynila (University of the City of Manila), PRSSP (Public Relations Student Society of the Philippines) from University of the Philippines – Manila, HAU Communicators’ League from Holy Angel University in Pampanga, Journalism Guild from Cavite State University, Josenian AdComm Guild and Josenian Communication Society from San Jose Recoletos University in Cebu, Kapunungan sa mga Mass Communicators from Silliman University in Dumaguete, SWU Junior Communication Designers Guild from Southwestern University in Cebu, The Society of Student Communicators from Negros Oriental State University in Dumaguete, and Junior Marketing Association from Xavier University in Cagayan de Oro.
Student attendees may also join the PRSP Students’ PR Con 2021’s social media contest by taking a photo of themselves enjoying the event. Just post the photo on Facebook or Instagram or Twitter with the hashtags #PRSPStudentsPRCon2021, #DecodingContent and #JourneyToPRforGood. Include your learnings from the event in your post and get the chance to win prizes later on in our program.
Student attendees are also encouraged to wear smart casual beach-themed attire as part of the Students’ PR Con 2021 by-the-beach platform setting. Win prizes by taking a selfie in our photobooth (located at the platform’s home page) while wearing your smart casual beach-themed PR Con OOTD and post it on Facebook or Instagram with the hashtags #PRSPStudentsPRCon2021 and #StudentsPRConOOTD. Participants with the best photos will also be crowned Mr. and Ms. PR Con OOTD later on in our program and receive exciting prizes from our partners.
About PRSP Students’ PR Con
Students’ PR Con aims to help participants navigate the new media landscape.
This year’s theme is about “Decoding Content: The Journey to PR for Good”, wherein participants will be able to go through the content journey’s three different stages, which are: (1) Capture and Consume, which addresses how we contextualize content we encounter in everyday life; (2) Curate and Converse, which will discuss how to properly curate content from reliable sources and create fruitful conversations responsibly; and (3) Create and Care, which collates learnings from the first two segments by talking about why creating our own PR for Good can push forward ideas into meaningful advocacies and causes.
Students’ PR Con 2021 is also set to kick-off the upcoming Students’ Grand Prix in January 2022. The upcoming Students’ Grand Prix will be PRSP’s first hack sprint edition of the annual student event and competition. More details will be announced during its launch in the upcoming PR Con.
To learn more about the PRSP Students’ PR Con 2021, follow www.facebook.com/studentsprcongress or linkedin.com/company/prsp-students-pr-con-and-grand-prix. For inquiries, please email studentsprcongress@prsp.ph.

About PRSP

The Public Relations Society of the Philippines (PRSP) is the country’s premier organization for communication and PR professionals. In its roster are practitioners who represent business and industry, the academe, government, non-profit organizations, and professional services, among others.

Mickey & Minnie Mouse goes local with ‘Mickey Go Philippines’ at SM Supermalls!

Disney’s most-loved iconic characters Mickey and Minnie Mouse have delighted the hearts of many across decades, and this year SM Supermalls and Disney have teamed up to launch the Mickey Go Philippines collection at The SM Store, featuring a range of merchandise with a Pinoy twist! What’s more, SM and Disney have planned a surprise virtual party for Mickey and Minnie on their birthday this November 27, and we’re expecting you to join us!

Be among the first to get exclusive Mickey Go PH merchandise! Get first dibs on adorable Mickey and Minnie collectibles from clothes and footwear to tote bags, pillows, tumblers, kitchen appliances, and more! Mickey Go PH and Mickey & Minnie classic merchandise will be available at the live selling events on:
November 18 at 1pm-2m via Toy Kingdom’s official Facebook page
November 24 at 1pm -2pm via The SM Store’s official Facebook page

Join Mickey & Minnie’s first virtual surprise birthday party! After you’ve shopped to your heart’s content during the live-selling events on Facebook, or at participating SM Store branches, you will automatically get a code to enter the virtual surprise birthday party on November 27. All you need is a minimum of PHP 500 single-receipt purchase of Mickey Go PH or Mickey Mouse Classic merchandise in any participating The SM Store (Character Shop, Kids’ Wear, Boy’s Teens Wear, Girl’s Teens Wear, Kids’ Shoes, Baby Company & Toy Kingdom Express) or Toy Kingdom outlet.

To join, simply scan the QR code to register from November 23-25. A confirmation email or SMS from SM Supermalls with the website link and passcode will be sent to you to join Mickey & Minnie’s Surprise Birthday Party! Mark your calendars so you don’t miss out on this big day filled with fun games, activities, and surprises!

Help Plan Mickey & Minnie’s Surprise Birthday Party! Join us as we secretly plan for Mickey and Minnie’s party! Don’t spoil the fun okay? There are lots of games and prizes to be won! Kids will also get the chance to greet both of them and create their very own birthday card which they will be making during the event! Mickey and Minnie will surely appreciate the sweet gesture! After all the fun and games, it’s time to meet & greet Minnie, so get ready to strike a pose. Mickey and Minnie are excited to meet their Filipino fans!

It’s going to be one special and memorable surprise birthday party for Mickey and Minnie, and we want you and your kids to join us! It’s time to bring back the nostalgia and relive your favorite childhood memories with Mickey & Minnie by celebrating their birthday only at SM Supermalls!

SM implements strict #SafeMallingAtSM protocols nationwide and offers an equally convenient online shopping option with the SM Malls Online app on the Google Play or App Store. For more information, visit www.smsupermalls.com and follow @smsupermalls on all social media accounts.

What better way to celebrate the holidays than right here at SM City Santa Rosa! Feel like royalty in their Whimsical Christmas Garden located at the Activity Grounds.

At the heart of this year’s Christmas Centerpiece, SM City Santa Rosa brought to life a fairytale like-castle together with a majestic crystal horse that will surely take you to your own Christmas wonderland. Take snaps and capture the glittering lights all around the centerpiece! Dine with friends and family in our carriage-inspired dining pods designed to make you feel like royalty!

Christmas display at SM Sta. Rosa

More holiday activities awaits you!

There’s a lot install for all shoppers at SM City Santa Rosa for this month of December that will surely knock your Christmas stockings off your feet. Here is this month’s line-up of holiday activities:

Christmas Market. Come and visit this year’s Christmas Market. Buy gifts or go on a food trip with your family and friends!
Santa’s Here! Christmas is not the same without Santa! But here’s the twist! Starting Nov. 15, you can buy gifts for your kids or special someone, and have Santa personally give it on Dec. 25 right by our curbside! Tune in to our facebook page for more details soon!
3 Day Sale is also something to look forward to on November 19 – 21 with extra 1 Day on November 18. Up to 70% off on great finds! Time to do your early Christmas shopping!
Spread the love and gift giving this Christmas by purchasing a pair of Bears of Joy. Customers get to keep one bear and the other one will be donated to the CSWD of Santa Rosa. Just drop by at the Bears of Joy booth located at the Ground Level near Uniqlo and purchase a pair for only P250 from Nov. 12 until December 25.
The way we celebrate this festive season may change with the times, but many beautiful things is still the same. To catch more fun-filled activities this Christmas season, visit @smcitysantarosa on Facebook and Instagram to stay updated.

Celebrate the joy of Christmas together at SM Calamba

Christmas may be different from years past, but the meaning behind this season remains. Although the pandemic has forced us to downsize our traditionally large Noche Buena gatherings, we have hope in better days ahead that will allow us a merrier celebration – the blessing of once again being able to gather with fully-vaccinated loved ones around the same Christmas tree.

SM Supermalls brings this same celebration to its shoppers with a series of memorable Christmas celebrations, all while implementing strict #SafeMalling protocols.

Christmas reimagined. To help reignite and uplift the hearts & spirits of Filipinos this holiday season, SM has reimagined safe bonding experiences with dazzling indoor and outdoor attractions that allow for picture-perfect shopping and dining activities for the whole family from November 5 to January 6. There will be Christmas markets, parks and villages, Santa appearances, character meet and greets, Christmas medleys, magical firework displays & drone shows, and other surprises. You can also look forward to an online Simbang Gabi which you may attend with your loved ones via SM Supermalls’ official Facebook page on https://facebook.com/smsupermalls/.

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Noche Buena favorites during SM Holiday Resto Week. Noche Buena is the hallmark of every Filipino’s Christmas Eve celebration. Now that you’re able to celebrate with your loved ones, make this year’s Christmas spread more festive with delicious meals & treats available at SM. From December 13-25, you can look forward to SM’s Holiday Resto Week and enjoy special treats, promos, and exclusive deals from your favorite restaurants and food merchants.

Explore, shop, and win at SM Christmas Saya Village. Though online shopping has become more accessible during the pandemic, we still find ourselves missing the experience of being physically present at the SM Malls. With that in mind, SM has made shopping and dining much more safe, convenient, and exciting by launching the SM Christmas Saya Village! Register online at smchristmasayavillage.ph or through SM Supermalls’ Facebook page to join this fun tech experience where you can play and create your own avatar to immerse yourself in a virtual Christmas zone at SM– from dining & shopping, to exquisite Christmas centerpieces and a fun play area! Plus, you can collect coins to redeem tons of exciting deals and vouchers from SM. Just be sure to pre-register from November 5-14 so you can enjoy an online shopping experience on a whole other level! This promo, which will run from November 15 to December 25, is not to be missed!

Share smiles with SM Bears of Joy. This pandemic has taught us to share what we have with those who have less. Every year, SM Supermalls and Toy Kingdom come together to give shoppers a chance to share the holiday season cheer with children in need. Starting November 12, shoppers can purchase the bears at P200 per pair – one to keep, and one to be donated to charity. This simple act of kindness can go a long way, especially during a time when empathy is needed most.

Indeed, Christmas has evolved with the times, but knowing that SM has our happiness and safety in mind, we are able to relive great holiday memories with our loved ones in the malls we call home.

SM implements strict #SafeMallingAtSM protocols nationwide and offers an equally convenient online shopping option with the SM Malls Online app on the Google Play or App Store. For more information, visit www.smsupermalls.com and follow @smsupermalls on all social media accounts.

Pru Life UK rewards customers with free coverage for select infectious diseases

Pru Life UK is celebrating its 25th year anniversary by giving back to its loyal customers. In conjunction with its We Do More for our Customers campaign, 25,000 customers will receive a complimentary plan that protects against infectious diseases called PRUMedCare – Select Infectious Diseases.   

It is the first and only product that provides a one-year coverage on four common infectious diseases namely Dengue, Typhoid, Measles, and Malaria. Eligible customers can sign up for PRUMedCare – Select Infectious Diseases on the Pulse app until November 23, 2021. Pulse is Pru Life UK’s all-in health and wealth app that can be downloaded for free both on Apple App Store and Google Play. 

According to the World Health Organization’s Dengue Situation Update, there has been a total of 57,388 Dengue cases in 2020.1 DOH reported 6,120 Malaria cases2,  3,500 Measles cases3 in 2020, and 16,888 Typhoid cases4 in 2019.

“Pru Life UK is driven to become every Filipino’s partner to improve their lives and provide better ways to keep them protected and prepared for the future. In celebration of our 25th Anniversary, the We Do More for our Customers campaign is our way of giving back by providing free coverage for select infectious diseases. This serves as an additional protection against the high cost of hospitalization due to the prevalence of these infectious diseases in the country and in South East Asia. A gift, especially in this time of uncertainty, to those who have been with us through the years,” shared Pru Life UK SVP and Chief Customer Marketing Officer Allan Tumbaga.

To qualify for the free protection plan the following criteria should be met:

  •  Must be from 18 to 59 years old of age; 
  •  Must be a Filipino citizen residing in the Philippines at the time of application;
  •  Must be in good health, must not have signs and symptoms related to Dengue, Typhoid, Malaria or Measles at the time of application.
  •  Must own an active or in-force Pru Life UK policy during the campaign period that is regular paying, limited pay, or single pay;
  •  Must not own any in-force PRUShoppe policy (i.e. PRUDengue MedCare, PRUDengue MedCare Pro, etc.) during the campaign period.

Qualified Pulse users need to click the registration link received through email or SMS from Pru Life UK and fill out the registration form to qualify. Once done, customers need to check the MyRewards tab in Pulse, visit PRUShoppe and click the Explore More banner. Tap on the PRUMedCare – Select Infectious Diseases tile and select the Basic Package. Customers can use the voucher upon checkout to get the free protection plan.

Qualified non-Pulse users who receive the registration link via email or SMS can also sign-up for PRUMedCare – Select Infectious Diseases by downloading Pulse in Apple Store or Google Playstore for free and follow the registration process.

Pru Life UK’s 25th-year celebration was also highlighted by a We DO Health & Wealth: 25th Anniversary Celebration promo, giving out Php 2.5 million pesos, 25 iPhone 12 mini (64GB), and over 600 electronic gift certificates worth Php 2,500 as a way of showing its appreciation to its valued customers.

To learn more about  the We Do More for our Customers campaign, visit this link.

1 Dengue Situation Update Number 629. World Health Organization. https://www.who.int/docs/default-source/wpro—documents/emergency/surveillance/dengue/dengue-20210923.pdf?sfvrsn=fc80101d_90#:~:text=Philippines%20(no%20update)&text=From%201%20January%20to%203,the%20same%20period%20in%202020. 23 Sept 2021 

2 DOH, Partners firm on its target to reach zero Malaria case by 2030. https://doh.gov.ph/press-release/DOH-PARTNERS-FIRM-ON-ITS-TARGET-TO-REACH-ZERO-MALARIA-CASE-BY-2030. 26 April 2021 

3 DOH, WHO, UNICEF to conduct nationwide measles campaign starting October 26. https://www.unicef.org/philippines/press-releases/doh-who-unicef-conduct-nationwide-measles-campaign-starting-october-26. 17 September 2020

4 Food and Waterborne Diseases Report No. 6. https://doh.gov.ph/sites/default/files/statistics/FWBD%20Monthly%20Report%20No.%206.pdf. 29 June 2019

About Pru Life UK

Established in 1996, Pru Life UK is the pioneer of insuravest, or investment-linked life insurance products, in the Philippines and is one of the first life insurance companies approved to distribute US dollar-denominated investment-linked life insurance policies in the country. Since its establishment, Pru Life UK has expanded its reach to over 190 branches in the Philippines, with the biggest life agency force of about 35,000 licensed agents. 

The company ranked first (1st) among the country’s life insurers based on the Insurance Commission’s Full Year 2020 rankings in terms of new business annual premium equivalent. Pru Life UK is headquartered in Uptown Bonifacio, Taguig City.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a company whose principal place of business is in the United States of America), Prudential Assurance Company (a subsidiary of M&G plc, a company incorporated in the United Kingdom), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies). Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans. 

For more information: www.prulifeuk.com.ph

About Pulse 

Pulse is an all-in-one digital health app and the first of its kind in the region to offer holistic health management to consumers. Using AI-powered self-help tools and real-time information, the app serves as a 24/7 health and wellness partner to users, helping them prevent, postpone, and protect against the onset of diseases. Pulse is part of Prudential’s region-wide strategy to provide affordable and accessible healthcare to everyone across Asia by leveraging digital technologies and best-in-class partnerships.  

Following the regional launch of Pulse in Malaysia in August 2019, Pulse is now available in a total of 11 markets in Asia and 17 in Africa, and includes a growing suite of value-add services, such as a symptom checker and health assessment, personal wellness services, and video consultations with certified doctors and specialists.

Since its launch, Pulse has been downloaded more than 30 million times* in Asia and Africa. Pulse is currently available on the Apple/Google Play stores in Cambodia, Hong Kong, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Taiwan, Thailand, Vietnam in Asia, and Cameroon, Ghana, Kenya, Nigeria, Uganda and Zambia in Africa.   

For more information, and to download Pulse, log onto www.wedopulse.com

PRSP Launches First-Ever Virtual, Interactive and Nationwide Students’ PR Con

The Public Relations Society of the Philippines (PRSP) is inviting public relations, communication, marketing and advertising students all over the country to learn more about decoding the content we consume and preparing in the journey to PR for Good through an informative virtual adventure to the different stages of the content journey in the PRSP Students’ PR Con 2021.
The PRSP Students’ PR Con 2021 is the first-ever virtual, interactive, and nationwide edition of the Students’ PR Congress, the organization’s annual event for students to learn more about the public relations industry from leading practitioners in the field. With the theme “Decoding Content: The Journey to PR for Good”, this year’s Students’ PR Con aims to help participants navigate the new media landscape and tackle the three different stages of the content journey, which are: (1) Capture and Consume, (2) Curate and Converse, and (3) Create and Care.
The first segment, Capture and Consume, aims to address how we contextualize the content that we come across in everyday life to mindfully capture and consume information from different media platforms. The second segment, Curate and Converse, will discuss curating content from reliable sources and starting conscientious and fruitful conversations about topics that matter as a way to fight misinformation and become responsible communicators. The third and final segment, Create and Care, collates all the learnings gained from the previous segments by talking about why creating our own PR for good can show that we care, not only to communicate our messages for self-serving purposes, but to push forward ideas, advocacies and causes that benefit society.
Ferdinand Bondoy, Chairman of PRSP Students’ PR Con and Grand Prix 2021, Board Trustee of PRSP and Regional Integration & Chief Executive Director of COMCO Southeast Asia said, “With shifts in mainstream media and social channels and the emergence of game-changing digital platforms rapidly affecting the behavior of various publics, we could say that the PR landscape has also drastically changed. And with this change, our next gen practitioners must be well-equipped with the necessary new knowledge as they eventually enter the field and the workforce. And PRSP is bringing this groundbreaking virtual conference to Filipino students from all over the country to serve as one of the biggest venues available for them to gear up for the challenge.”
Joining the PRSP Students’ PR Con 2021 are thought leaders and renowned professionals from the communications industry who are set to share their expertise as speakers for the online event. For the Capture and Consume segment, Lynda Jumilla-Abalos of ABS-CBN News Digital will tackle “The News and Information Media” while Peach Natividad of Google, Neil Trinidad of Lazada, and Toff Rada of Tiktok will talk about “Social Media and the Emerging Platforms”.
The Curate and Converse segment will include Yvonne Chua of Vera Files and Luz Rimban of Asian Center for Journalism to discuss “Dissecting Fake News, Trolling, Propaganda and Demolition”, and Dr. Randy Dellosa of Pinoy Big Brother and Carlo Ople of PLDT and Unbox for “Being Digitally Ready and Responsible”. Finally, joining our “Create and Care” segment will be Caroline Veronilla of World Vision, Anna Meloto-Wilk of Human Nature and Cat Trivino of MindNation for the “Forwarding Your Advocacy and Giving Voice for Social Good” discussion. Next set of speakers will be announced in the coming weeks.
Norman Agatep, President of PRSP and President and Managing Director of Grupo Agatep shared, “Students of Communication have always been a significant sector that the PRSP has been reaching out to over the years. As such, we have designed pillar programs that aim to supplement their classroom learning, fuel their interest in public relations, and ignite their desire to pursue careers in our industry, This year’s PR Con will give all participants an exclusive glimpse of what their lives as PR professionals could be like.”
Students’ PR Con 2021 is also set to kick-off the upcoming Students’ Grand Prix in January 2022. The upcoming Students’ Grand Prix will be PRSP’s first hack sprint edition of the annual student event and competition. More details will be announced during its launch in the upcoming PR Con.
The PRSP Students’ PR Con 2021 is supported by Jobstreet as platinum sponsor; Maynilad Water Services as gold sponsor; Converge ICT Solutions as silver sponsor; and Jollibee Foods Corporation, McDonald’s Philippines (Golden Arches Development Corporation), Meralco and SM Supermalls as bronze sponsors. Staging and creative partner is COMCO Southeast Asia while media partners are Adobo Magazine, Class A Magazine, ClickTheCity.com and When in Manila. Entertainment partners are Warner Music Philippines and PhilPop Musicfest Foundation.
Student organization partners are PRSSP (Public Relations Student Society of the Philippines) from University of the Philippines – Manila, ADPROS from Polytechnic University of the Philippines in Manila, Mass Communication Students’ League from Pamantasan ng Lungsod ng Maynila (University of the City of Manila), Journalism Guild from Cavite State University, HAU Communicators’ League from Holy Angel University in Pampanga, SWU Junior Communication Designers Guild from Southwestern University in Cebu, Kapunungan sa mga Mass Communicators from Siliman University in Dumaguete, Josenian AdComm Guild and Josenian Communication Society from San Jose Recoletos University in Cebu and The Society of Student Communicators from Negros Oriental State University in Bacolod.
The PRSP Students’ PR Con 2021 will be happening this November 20, 2021 and students are encouraged to take part in the timely issues and conversations to be discussed in the event. Everyone can register by going to www.prspstudentsprcon.com/register until November 8, 2021 to secure their slots. PRSP’s Students’ PR Con is free but registration is on a first-come, first-served basis, based on allocation per location (NCR, Luzon, Visayas, and Mindanao) and per school, so register early and don’t miss out on the biggest virtual event for students this year. Confirmed registrants will receive an email with a link to access the virtual platform for the event.
To learn more about the PRSP Students’ PR Con 2021, follow www.facebook.com/studentsprcongress or linkedin.com/company/prsp-students-pr-con-and-grand-prix. For inquiries, please email studentsprcongress@prsp.ph.

About PRSP
The Public Relations Society of the Philippines (PRSP) is the country’s premier organization for communication and PR professionals. In its roster are practitioners who represent business and industry, the academe, government, non-profit organizations, and professional services, among others.

Winning Entries of Ajinomoto’s first-ever ‘Sustainabilidad Challenge’ 10 most creative, inventive and fun!

Ajinomoto Philippines Corporation (APC) Group recently concluded it’s first-ever #AjinomotoSustainAbilidadChallenge, an initiative that enjoined Filipinos to share their do-it-yourself (DIY) sustainability projects. The online challenge garnered a total of 243 entries. Five Facebook and five Tiktok participants with the most creative application of the 3Rs of conservation—reduce, reuse, recycle—
were hailed as winners.

“Filipinos are resourceful and innovative. This campaign proves just how invested we are when it comes to taking better care of our environment. We hope this campaign further inspires individuals to live a more sustainable lifestyle at home,” said Roann Co, Ajinomoto General Manager of Marketing and Public Relations.

Winning DIY Projects to Try at Home

The five winning entries from Facebook include a project that turned used sachets of Ajinomoto products into a beautiful plastic curtain, as well as one that turned what would have been trash into a fully functioning and fashionable apron. Used cartons were also popular among participants, one turned into a doll house and another into a DIY toy kitchen for kids. Meanwhile, tabs collected from soft drink cans were transformed into a soda tabs gown.

Moreover, the entries submitted via Tiktok were equally inventive. One of the winning entries turned an old electronic cartridge into a mini amplifier, while another transformed old throw pillows into new, upcycled ones. On the other hand, those working from home may be inspired by the following DIY office organizers: plastic bottle pencil holders, carton storage box and tissue box turned facemask container.

Each of the 10 winners will receive P2,000 worth of gift certificate and other special items from APC Group. Special awards will also be given to entries that garnered the most number of “likes.”

“It makes me glad and proud to see that the SustainAbilidad Challenge was a success. Seeing all the creative DIY projects is truly inspiring because it shows us how big of an impact small acts can do. It also shows us that environmental sustainability really does begin at home,” said Guia Cebrero, Ajinomoto Brand Manager, one of the contest judges.

The #AjinomotoSustainAbilildadChallenge is part of APC’s Ilabas ang SustainAbilidad environment education campaign that was launched last year to help consumers incorporate sustainable practices in their daily lives.

Moreover, showing its serious commitment to sustainability, APC Group had earlier pledged to reduce its plastic waste to zero by 2030. The organization has already reduced the size and thickness of its packaging that led to lessening its plastic waste by 70-100 tons per year. The company has also made use of waste water treatment facilities and technologies to convert some of its factory materials to reusable fuel.

“The #AjinomotoSustainabilidadChallenge together with our other green initiatives are all part of our company’s commitment to resolving social issues through the Ajinomoto Group Creating Shared Value (ASV). We aim to contribute greater health and environmental wellness for people around the world.” Co remarked.

Visit COOKMUNITY by Ajinomoto Philippines Facebook page https://www.facebook.com/CookmunitybyAjinomotoPH/ for more SustainAbilidad ideas and inspirations in support of Global Sustainability.

The Ajinomoto Group is a global company with specialties in the business of food and amino acids, guided by our leading-edge bioscience and fine chemical technologies.

Based on the corporate message “Eat Well, Live Well.”, we have been scientifically pursuing the possibilities of amino acids in supporting the healthy lives of people all around the world. We aim for future growth and continuous contribution to greater wellness by creating value through sustainable and innovative solutions for communities and society.

The Ajinomoto Group has offices in 35 countries and regions, and sells products in more than 130 countries and regions. In fiscal 2018, sales were 1.1274 trillion yen (10.1 billion U.S. dollars). To learn more, visit www.ajinomoto.com.

MidCentury Manila Exhibits their 10 days of Modernism

To Celebrate, we are kicking off 10 DAYS OF MODERNISM — we will be posting 200 exciting furniture objects spanning the different eras of modernism from Bauhaus to Mid Century Modern to Postmodern & Memphis Era Design!

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In the mix are iconic & exotic pieces with a range of chairs, lamps, credenzas, tables and accessories — priced well so there’s something for everyone, helping us make space for a coming container.

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There will be Giveaways too in between! So, for those looking for a range of furnishings, keep watch, will work to keep it exciting!

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Thanks again for the support everyone!

#midcenturymanila #mcmplay #midcenturymodernfurniture

World Vision helps empower more children with Chosen, through partnership with PascualLab

Brithanie Urquico writing a letter

Six months after international non-profit organization World Vision joined hands with
Pascual Laboratories, Inc. (PascualLalb), the organization has been able to help 77 more children to enable themselves to choose their future via the program Chosen™

Chosen™ the campaign which was launched last year in various World Vision offices, has been changing lives around the world by empowering children to contribute to the course of their future by giving them the power to choose their sponsors.

PascualLab, one of the top-of-mind pharma companies for health and wellness products and manufacturing services, known for its unwavering passion for health and life, shares in World Vision’s belief that every child deserves access to healthcare, nutrition, and quality education.

Roy Gerona from PascualLab’s manufacturing plant shares. “It is emotionally rewarding. We feel so blessed that we are given a chance to sponsor a child. We were created by God for a mission,” Wife Almerlyn who also works for PascualLab affirms that one of these missions is charity work: “It is a great feeling to be able to help others”. As parents, they are also happy to show their kids the value of education through Child Sponsorship.

Corporate social responsibility has always been a part of PascualLab’s values and the partnership with World Vision allows employees to live out this value.

“It is an honor for me to be a part of a company that is able to hold on to its commitment for social responsibility despite the pandemic,” testifies Juan dela Cruz (not his real name), one of the employees of PascualLab’s subsidiary Leonie Agri Corp.

Although the pandemic has affected Chosen’s™ launch in early 2020, World Vision was still able to help 255 children find sponsors. The Chosen™ Campaign created a venue for PascualLab staff to help change the lives of children, even at the height of the spread and challenges of COVID-19.

“When the pandemic broke out, it unveiled the great divide between rich and poor in our country. Many have struggled and many are still struggling. Being able to assist someone in our own little way could impact their lives more than we could ever know,” Brithanie Urquico from PascualLab’s corporate office agrees. “I am content and happy to be able to make a difference, especially now that even the smallest of efforts truly counts,” she adds.

The partnership is also part of PascualLab’s 75th anniversary celebration, wherein the Pascual family and employees were inspired to share some #PascualLove by giving back and doing something meaningful for their hometown, Malabon. Through the partnership with World Vision, PascualLab’s employees experienced being chosen by children from the child-focused, assisted community in Malabon.

The partnership was sealed in a Memorandum of Agreement signed last April, where 125 PascualLab employees committed to sponsoring children. This new and effective way in child sponsorship through Chosen™ is not only transforming the lives of the sponsored children but also of the sponsors.

“Giving a child the power to choose is like allowing them to create the future that they want. It’s a critical part of our self-development, and each one of the choices that we make shapes our experiences and brings us to where we want to be in our life,” says Angelie Paje of
Pascual Consumer HealthCare, Corp.

Currently, both World Vision and PascualLab are also endeavoring to make the holiday season more meaningful for the children through letter-writing and other initiatives in the pipeline.

“We at World Vision are grateful to PascualLab for becoming a part of the Chosen™ child sponsorship campaign. This collaboration is a blessing as we achieve hope, joy and justice for all children,” says World Vision National Director Rommel V. Fuerte.

To know how you can change a child’s life by signing up to be Chosen™, you may visit https://www.worldvision.org.ph/chosen/.

About World Vision

World Vision is a Christian relief, development, and advocacy organization dedicated to working with children, their families, and communities to overcome poverty and injustice. Inspired by its Christian faith and values, it is dedicated to working with the world’s most vulnerable people. It serves and collaborates with all people regardless of religion, race, ethnicity, or gender.