Everyday Greatness with Great Taste

Greatness is within every Filipino. It can come out in many forms, in any situation, at no particular place or time. From game-changing choices to simple, unplanned acts of kindness, greatness can thrive every day.

Believing in the remarkable traits of Filipinos is Great Taste Coffee. Through the years, constant innovation has allowed the brand to constantly introduce new and better ways to enjoy a cup of coffee. As it continues to help bring out the greatness in every Filipino, Great Taste Coffee introduces a new endorser to join its journey of serving even greater experiences to its loyal consumers.

In its Choose to Be Great media event, Great Taste introduced John Lloyd Cruz as its newest brand endorser. During the coffee shop-themed event, media guests were treated to various activities that showcased Great Taste’s celebration of the Filipino’s everyday greatness.

“We are very pleased to have John Lloyd Cruz as the latest addition to the Great Taste family. As our endorser, we believe he will reinforce our values and philosophy with the same kind of passion and greatness that he has exemplified in his life,” said Universal Robina Corporation President and Chief Executive Officer Lance Gokongwei.

During the event, media guests were treated to an exclusive preview of Great Taste Coffee’s newest campaign featuring John Lloyd Cruz. The new campaign captures the respect and admiration that he and the brand have for Pinoy’s greatness.

Like Great Taste Coffee and John Lloyd Cruz, Filipinos can achieve greatness—from small triumphs, to great milestones. Choose to be great with Great Taste Coffee, available at all leading supermarkets, convenience stores, and sari-sari stores nationwide.

Samsung Electronics Philippines supports the Yuchengco Museum’s tribute exhibition to BenCab

National Artist for Visual Arts Benedicto Cabrera popularly known as BenCab marks his 50 years as an artist.

Over the years, BenCab has built a monument to Philippine contemporary art and has inspired thousand of artists through his paintings and fine art prints.

Samsung Electronics Philippines supports the Yuchengco Museum’s tribute exhibition to BenCab in celebration of his 50th anniversary. The interactive exhibit, dubbed BenCab in Two Movements, will be on view at the museum from 1st of October 2015- 16th January 2016.

The exhibition highlights BenCab’s handpicked works he created to capture the dance movements of London0 based Chinese dancer San Lee, and Polish dancer and choreographer Pauline Wycichowska.

The exhibit uses customized Smart TV and mobile apps to enhance interactive experiences that are both artful and enjoyable. With digitalized works from BenCab’s sketchbooks, a museum visit is now fun, informative and exciting.