SM Prime invests in future sustainability leaders with scholarship program

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Future sustainability leaders. Strengthening its commitment to both educational access and sustainability stewardship, SM Prime welcomes ten scholars from UPLB, who are taking up degrees in either Bachelor of Science in Human Ecology or Bachelor of Science in Forestry.

Inspired by the late Henry Sy Sr.’s belief in the power of education and driven by their commitment to sustainability, leading integrated property developer SM Prime Holdings, Inc. (SM Prime) has launched a scholarship program in partnership with the University of the Philippines Los Baños (UPLB).

Aptly called the “SM Sustainability Scholarship,” the initiative reflects SM Prime’s commitment to both educational access and sustainability stewardship.

Video courtesy of SM Prime

The program will fully support ten deserving students through their undergraduate studies at UPLB, providing them with the opportunity to pursue degrees in either Bachelor of Science in Human Ecology or Bachelor of Science in Forestry. These fields align with SM Prime’s focus on building resilient communities and fostering a sustainable future.

The scholarship recipients, meticulously chosen for their academic excellence and dedication to sustainability, were formally recognized during a meet-and-greet gathering at UPLB, marking the start of their journey as SM Sustainability Scholars.

SM Sustainability Scholarship. In the photo are the SM sustainability scholars with the University of the Philippines Los Baños’ Office of Scholarships and Grants Director Assoc. Prof. Ariel L. Babierra, Ph.D., College of Forestry and Natural Resources’s Prof. Marilyn Combalicer, College of Human Ecology Dean Dr. Jennifer Amparo, Vice Chancellor for Student Affairs Dr, Janette Malata-Silva, Scholarship Affairs Officer Ivy Salarde and SM Prime AVP Rida Reyes-Castillo with the rest of the SM team.

Each scholar will receive a full scholarship covering tuition fees, a monthly living allowance, and a book allowance, ensuring they can focus on their studies without financial worries.
During the gathering, College of Human Ecology (CHE) Dean Dr. Jennifer Amparo expressed that the pursuit of sustainability is most effectively undertaken collaboratively.

“CHE is one of the colleges that puts a premium on interdisciplinarity and trans-disciplinarity because we believe that in sustainability, you don’t work in silos. We need to work together and build each other’s skills, know-how, and also our programs together to ensure sustainability,” she said.

“I would also like to thank SM Prime for putting emphasis on this scholarship. SM Prime did not just provide the finances or scholarship. They invested the time to really meet our scholars and provided other support mechanisms to ensure that our scholars thrive in their academic lives. This is also a manifestation of SM’s commitment to sustainability by really developing our future sustainability leaders,” she added.

College of Forestry and Natural Resources’ Prof. Marilyn Combalicer also extended the college’s support to the scholars on behalf of the college’s dean, Dr. Marlo Mendoza: “We hope to continue nurturing such meaningful collaboration and initiatives that enhance our educational experience and initiatives for our students. Rest assured that we will continue providing support to our students in ensuring their growth and success in both academia and beyond.”

SM Prime’s AVP Rida Reyes-Castillo meets the SM sustainability scholars.

Meanwhile, SM Prime AVP and Head of Marketing, PR and Corporate Communications, Rida Reyes-Castillo, echoed that the fundamental values of the company are intricately interwoven with both education and sustainability.

“SM Group’s founder, Mr. Henry “Tatang” Sy, Sr. believed that education is a great equalizer, and he envisioned that sending one child to college would create ripples of social good not just for families but for an entire community,” she said. “The improvement of the well-being of the youth and the partner communities is something that we at SM invest in.”

For decades, the SM group has embraced the responsibility to contribute to nation building through social good programs that are geared towards quality education, sustainable agriculture, healthcare, and disaster response. By helping improve the quality of life of the people in these host communities, social development and investment go hand in hand with business growth to achieve a better future for all.

This is a paid partnership with SM Prime Holdings.

See photo caption guide below. Download the high-resolution photos here: https://bit.ly/4bLkYvv

See AVP event highlights here: https://drive.google.com/drive/folders/1h4uWMsYylmpLrW9og-PqkdO0Oxy8Hbyu?usp=drive_link

A moment that changed lives SM scholars recall the beginning of their SM scholar journey

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Some moments fade with time, certain experiences leave an indelible mark, shaping not just our paths but our very identities. For Atty. Marmie Deniega and Amanda Hora, the SM scholarship application wasn’t just a gateway to education; it was the moment that shaped the life they live today.

The first to obtain a degree in the family

A family legacy, SM scholar Amanda Hora becomes the first in her family to earn a degree.

Amanda’s unforgettable story as an SM scholar began when she stumbled upon a Facebook post about the SM scholarship application.

“It has always been my dream to pursue a quality education without the burden of tuition expenses. I enrolled in a university in Senior High School because of a scholarship, and I know that the only way to continue my college years at the same university is to obtain another full scholarship. That is why I never hesitated to apply for the SM scholarship, hoping to be accepted,” she said.

In the quiet hours of the night several years back, an email from the SM Foundation lit up her phone’s screen, informing her that she had been selected for their scholarship program.

The acceptance was a mark that she was a few steps away from fulfilling another goal: “I pursued college because I wanted to become the first in our family to get a college degree.”

“My parents did not finish their studies due to financial difficulties, but they’ve always been supportive of my dreams and aspirations. Also, I believe in the importance of quality education. It is something that nobody can take away,” she added.

Amanda snaps a photo with her family as she graduated cum laude with a degree in BS accountancy in 2023.

The scholarship opened doors throughout her college years. Beyond the academic realm, she had the opportunities to join competitions, intern at prestigious firms, and build a network that extended far beyond the classroom.

She shared: “As a scholar, the foundation’s programs and webinars allowed me to hear inspiring stories from other scholars, mentoring and motivating us to pursue our goals. When COVID-19 affected the country and whenever there were calamities, the SM Foundation looked after us. They provided us with tools that are essential for remote learning. It made me feel that I am part of a bigger family and that I am not alone in this journey.”

These experiences paved academic and personal growth. As she graduated cum laude with a degree in BS accountancy in 2023, she aims to contribute to the community by creating a ripple effect of kindness.

“I would use my knowledge to find ways to provide livelihood programs, especially in areas or communities where it is much needed. I would also advocate for financial literacy to help people effectively manage their finances and build resilience, especially during unpredictable life events. I would also use my story to inspire the youth, especially the current and future scholars, and remind them to never give up on their dreams,” she shared.

Scholar makes an impact on the community

Atty. Marmie Deniega (fifth from left) with her colleagues from IBP-Cebu Chapter.

Much like Amanda is CPA-lawyer Marmie Dyan Deniega.

Raised by a single mother amid financial struggles, the pursuit of a college degree seemed like an unattainable dream until she chanced upon a TV commercial that introduced her to the SM College Scholarship.

Recalling vividly the moment, she shares: “My mother and I were watching the television. The commercial for SM Foundation came in, and the application deadline was flashed through the screen. Coincidentally, it was on that day itself, so I rushed and submitted my application at the nearest SM Mall.”

The scholarship became the cornerstone of Marmie’s academic success. She graduated with cum laude honors in Accountancy from the University of San Jose-Recoletos, crediting the scholarship for providing not only financial support but also the freedom to focus on her studies.

The scholarship not only shaped her academic journey but also fueled a sense of responsibility, which proved valuable when she pursued a law degree with the help of her aunt and part-time jobs.

Now successful in her field, Atty. Marmie travels and enjoys various leisure activities. Beyond this, she is thankful to have the capability to support her family.

Now, she proudly serves as an Attorney III at the Business Permit and Licensing Office (BPLO) of Mandaue City, actively contributing to her community’s development. She is one of the people who played a pivotal role in streamlining business permit processing in their city, making it more accessible to constituents.

As a firm believer in spreading social good, she finances the education of her siblings while actively engaging in community-based projects. She also stands as a resource speaker in schools for several crucial topics, such as the Anti-Bullying Law.

Apart from legal aid work in far-flung areas in Cebu, through the Integrated Bar of the Philippines-Cebu Chapter, she also volunteers with Law Inc., an organization helping victims of Violence Against Women and Children (VAWC). She conducts seminars across various locations in Cebu, shedding light on the intricacies of VAWC.

In the confines of her office, clients naturally turn to her for legal advice, seeking guidance on various matters: “It cannot be helped that clients will also seek legal advice from me, hence I also make it a point to help them, to the best of my ability, and within the boundaries set by law.”

Amanda and Marmie’s stories are not just individual triumphs but testaments to the impact of education. Each year, countless dreamers like them are empowered to pursue their academic aspirations and chart their paths to success through the SM College Scholarship Program.

As the application for the SM College Scholarship Program opens from Feb. 1 to March 31, 2024, countless more lives stand to be touched.

DOWNLOAD THE PHOTOS HERE: https://bit.ly/495FFAv

The World’s Thinnest Foldable Phone HONOR Magic V2 is now available

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HONOR Magic V2 is now official in PH for only Php 79,999!
Don’t miss HONOR Magic V2 pre-order for freebies worth Php 28,000!

Manila, Philippines, February 21, 2024 – Global technology brand HONOR officially launched the world’s thinnest foldable phone HONOR Magic V2 for only Php 79,999 with exciting pre-order freebies HONOR Watch GS 3 and Harman Kardon Aura Studio 4 HIFI Speaker worth Php 28,000 in total! HONOR Magic V2 is now available for pre-order on HONOR Experience and Partner Stores or online via Shopee, Lazada, and TikTok Shop!

“The HONOR Magic V2 redefines the benchmark for foldable smartphones while prioritizing the essentials of a top-tier slate phone. The ultra-slim device is crafted to offer unparalleled functionality and a sleek, sophisticated design that is unrivaled in the market,” said HONOR Philippines Vice President Stephen Cheng.

HONOR Super-light Titanium Hinge: A Groundbreaking First in the Industry Materials

For the first time, HONOR has utilized titanium alloy in the hinge cover, an aerospace-grade material and a pioneering innovation in the hinge design of foldable smartphone industry. Titanium possesses the ideal balance between weight and strength, being lighter than aluminum and stronger than steel. It is a material that embodies the trifecta of ultra-lightness, ultra-toughness, and ultra-corrosion-resistance, making it the perfect alloy for a plethora of applications.

After numerous verifications and tests conducted by the HONOR research and development team, it has been proven that when it comes to the hinge shaft cover part, the titanium alloy is a superior alternative to other conventional materials. Compared to the aluminum alloy shaft covers, the titanium alloy exhibits an impressive 150% higher strength, making it a much more desirable option material for a lightweight foldable smartphone.

Meanwhile, the titanium alloy intrinsically has a higher melting point of 1650°C, compared to only 650°C in more conventional foldable hinge materials such as aluminum alloys, which also illustrates HONOR’s all-new improved hinge is unparalleled strength.

In addition, HONOR‘s proprietary steel, a cutting-edge material inspired by steel used in tunnel boring applications, has been expertly created for use in the hinge’s main body of the HONOR Magic V2. This innovative material offers a perfect balance between thinness and durability, resulting in a slim and robust design that sets a new standard for excellence. This cutting-edge material is 25% thinner and 20% stronger compared to its counterpart in HONOR Magic Vs. What’s more, HONOR’s proprietary steel makes up for 67% of the hinge. Considering that it forms most of the hinge mechanism, the proprietary material complements the titanium alloy to ensure that the HONOR Magic V2 is endowed with the robustness to withstand the wear and tear of everyday use.

Advanced structure
The redesigned support structure of the hinge is significantly improved over its predecessor, with thickness reduced by an impressive 75% and the depth of fold marks on the inner screen reduced by 47%. Furthermore, unique to the HONOR Magic V2’s hinge, an advanced “brake caliper” damping structure comprised of seven set of cams – three set more than that of HONOR’s previous foldables – that provides a more stable and elegant experience with smooth opening and closing. Thanks to the addition of this component, the hinge enables an exceptional free hovering experience with different angles, enhancing user experiences with features like hover photography, hover movie viewing, and hover conferencing, among other practical applications.

Another latest breakthrough is HONOR’s self-developed micro lock, a connective component built with HONOR’s proprietary steel. This minuscule component boasts a size equivalent to that of a mere grain of rice and is 20 to 100 times smaller than its counterparts used in the previous HONOR foldable smartphone. This precision-manufactured, lightweight and robust component is perfectly suited to preventing screen misalignment and creases, ensuring optimal performance.

In HONOR’s pursuit for absolute thinness, even inconspicuous components such as screws are innovated upon. Inside the Titanium Alloy Hinge, custom short screws are used to minimize the height of the hinge structure, and they do so without compromising the robustness of the mechanism.

HONOR’s proprietary micro lock, applied to the hinge components’ connections, represents a breakthrough in craftsmanship. The fusion of ultra-precise manufacturing techniques and robust materials effectively mitigates fold marks resulting from screen misalignments. Additionally, the custom high-precision nuts – the industry’s most accurate and compact nuts (0.75 x φ2.9mm) – offer a one-of-a-kind fastening solution for securing hinge components. This innovative fastening structure outperforms conventional nuts, optimizing space utilization within the device.

Manufacturing
The mortise and tenon integral molding technology allows successful integration of the hinge shaft cover and hinge body, which significantly reduces the internal space and overall thickness of the hinge. HONOR’s innovative approach and its dedication in introducing increasingly “slender” foldable smartphones presents a comprehensive solution to the long-standing issue of thickness in folding displays screens.

Thanks to these breakthrough innovations, the HONOR Magic V2 can withstand more than 400,000 folds. Its exceptional properties pave the way for worry-free usage, even if the device is folded 100 times a day, ensuring a lifespan of up to ten years.

New Architecture for More Space and Power
The traditional “three-layer stacked” screen driver architecture has long been a major obstacle for the putting large batteries in thin and light folding screen mobile phones. By incorporating a groundbreaking “three-in-one” display driver component, HONOR took advantage of the additional internal space and fitted a 5000mAh Silicon-carbon Battery within the HONOR Magic V2. Embedding a 5000mAh battery into such a slim and lightweight body is a testament to HONOR’s unwavering commitment to pushing the boundaries of technological innovation and engineering excellence, choosing the correct albeit challenging path to success.

HONOR Ultra-thin Bionic VC Cooling System
Smartphones, particularly those with powerful processors and advanced features, require effective cooling systems to prevent overheating, maintain optimal performance, and ensure long-term durability. The HONOR Ultra-thin Bionic VC Cooling System addresses these needs by employing a multi-layer approach, the cooling system incorporates advanced materials such as ultra-thin vapor chamber (VC), ultra-high thermal conductivity graphite, thermal conductivity gel, copper foil, and high thermal conductivity AL middle frame. Despite the constraints of ultra-thin device thickness, this innovative HONOR Ultra-thin Bionic VC cooling system maximizes every inch to deliver exceptional efficiency in cooling.

The bionic VC is designed to replicate the natural thickness of cicada wings, measuring an incredible 0.22mm, and the whole cooling system boasts a cooling area of 29,000 square meters, a 12.5% increase from the previous generation, and adorns the HONOR Magic V2 with another industry-leading accolade.

The Wraparound Antenna Extension Technology 2.0
HONOR has succeeded in developing an ultra-thin antenna, which features a three-millimeter-thin design, making it the thinnest in the foldable industry. Moreover, this sleek design boasts a remarkably 10% higher antenna area than HONOR Magic Vs, delivering the best overall antenna performance in the industry.

Pre-order HONOR Magic V2 from February 21 to March 1, 2024, for Php 79,999 to get a FREE HONOR Watch GS 3 and Harman Kardon Aura Studio 4 HIFI Speaker worth Php 28,000 in total! Head on now to your nearest HONOR Experience and Partner Stores or shop online via Shopee (https://bit.ly/Shop_V2_PR), Lazada (https://bit.ly/Laz_V2_PR), and TikTok Shop (https://bit.ly/TikTok_V2_PR)!

The HONOR Magic V2 can also be purchased through Home Credit, offering 0% interest for as little as Php 1,719 per month for up to 18 months.

For more exciting announcements, head on to HONOR Philippines’ social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

What went down at the fun-filled Infinix Xmas Festival

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The Infinix Xmas Festival last December touched many people’s lives in various ways. The month-long promotional event was the top smartphone brand’s way of thanking its fans for their unwavering support. It brought together fun-loving Infinix fans who are on the hunt for the latest smartphones.

More than anything, Infinix Holiday SparX was about letting Filipinos feel the Christmas spirit, be it through exciting Mobile Legends: Bang Bang (MLBB) games or special gifts.

The gift of giving
Infinix offered special discounts and promos on select smartphones during the Infinix Xmas Festival. Many people were able to cop the newest models as a treat to themselves or a gift to their loved ones. There was also a Lucky Draw raffle, where lucky winners took home prizes like the Infinix ZERO 30 (4G), Infinix ZERO Ultra, Ultra Smart Watch, and P10,000 worth of MLBB diamonds.

Lucky Draw winner Nina Torrejos from Cebu said she’s thankful to Infinix for giving her an Infinix ZERO Ultra during a tumultuous time in her life. “Our house burned down recently, so winning an Infinix ZERO Ultra feels like a blessing for me and my family,” she said.

Select TikTok affiliates were also able to take home Smart Watches after joining Infinix’s Go X-tra Affiliate program. JoshinTek (@nickoitek) said he felt motivated to spread the good news about Infinix’s affordability during the Holiday SparX event. “Nakita ko ang good quality ni Infinix kaya I was eager to sell it and share the good news to other people that this phone brand can suit their budget,” he said.

“Maraming salamat Infinix for having this promo. It truly helped me not just gain and engage more with my followers, it helped me have a wonderful holiday season. I hope you will have this more very soon,” said @techmno.

Partying with XFans
Infinix gathered fans, gamers, and smartphone enthusiasts to the three-day Holiday SparX event at the Market! Market! Activity Center. The event featured selling booths with discounted smartphones, experiential zones, and even a live MLBB-friendly match.

The match featured two MLBB teams, Team Pampamilya and Team Pride of Echo, and Infinix ambassadors Cherizawa and Yskaela. It was a fun and intense match-up that showcased their skills while using Infinix phones. Ultimately, Team Pampamilya with Cherizawa came out victorious against Team Pride of Echo with Yskaela. “My favorite experience sa MLBB match game is yung makaakyat kami sa stage for the showmatch! Thankful ako sa brand dahil sa opportunity na ibinigay to us,” said Mima of Team Pride of Echo.

Infinix has been the official sponsor of the MLBB Professional League (MPL), where the brand promoted the local gaming and esports scene. Team Pampamilya was also the champion during the Guard Your Goddess Miya tournament, where they also utilized Infinix phones to play their best. “Ang go-to Infinix phone namin ay yung NOTE 30 5G dahil ito yung napanalunan namin sa Guard Your Goddess Miya tournament. Napaka-smooth ng games like Mobile Legends sa Infinix NOTE 30 5G. Nakakagaan sa paglalaro, at the same time, swak sa budget,” said Team Pampamilya.

Infinix Holiday SparX also offered experience booths where fans can check out smartphones up close, including the new Infinix ZERO 30 (4G), and make memories. There was an AR photo booth to capture wonderful moments with their family and barkadas, and an area to play casual games using Infinix phones.

An exciting look at what’s to come
Infinix is already gearing up for an exciting 2024 with upcoming releases. Recently, the brand introduced the HOT 40 Pro, a powerful phone that offers a fast and fun gaming experience for under P7,000 available on Infinix’s online stores at Lazada, Shopee, and TikTok Shop.

As one of the top tech brands in the Philippines, Infinix is dedicated to providing high-quality smartphones suited to users’ gaming and lifestyle needs. The brand’s affordable price point makes it an accessible choice for techies and gamers of all ages.

Infinix Holiday SparX is just one of many events where fans can get together and experience the fun offerings that the brand has prepared. So, Infinix fans can expect more new products, upgrades, and next-level events this year.

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About Infinix:
Infinix Mobility is a rapidly emerging technology brand that designs, manufactures, and markets an expanding portfolio of smart devices worldwide under the Infinix brand, which was founded in 2013.

Targeting today’s youth with first in-class technology, Infinix creates trendy, powerful, and attainably priced smart devices that bring the latest technology on the market to users around the world at a time when they need it at a price that they want.

For more information, please visit: http://www.infinixmobility.com/

HONOR unravels PORSCHE DESIGN HONOR Magic V2 RSR in China

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The First Jointly Developed Smartphone is the Thinnest Inward Foldable Smartphone in the Market

CEO of HONOR Device Co., Ltd. George Zhao and Chairman of the Executive Board of
Porsche Lifestyle Group Stefan Buescher

January 19, 2024 – Global technology brand HONOR and Porsche Design unveiled the PORSCHE DESIGN HONOR Magic V2 RSR in Shanghai, China. Being the thinnest inward foldable phone in the market reflecting the expertise of the respective partner, the PORSCHE DESIGN HONOR Magic V2 RSR sets the stage for a future of innovation and design.

This momentous partnership between HONOR and Porsche Design is another best practice for HONOR, as a global and premium brand, to bring collective innovations to consumers around the world. As George Zhao, CEO of HONOR Device Co., Ltd., stated, “United by a shared pursuit of excellence, HONOR and Porsche Design will co-design the next generation of smart devices, combining human-centric technology and functional design to create exciting products for global consumers.”

“From day one of this extraordinary partnership, we have been eagerly awaiting the reveal of our first jointly developed smartphone. At Porsche Design, we want to bring the unique Porsche spirit and values to life through our products. Anyone who buys a Porsche Design item becomes part of the global Porsche family. Our goal is to transport this emotion as well as the progressive functionality, cutting-edge technology, and the unique design language to customers around the globe,” says Stefan Buescher, Chairman of the Executive Board of Porsche Lifestyle Group.

Introducing the PORSCHE DESIGN HONOR Magic V2 RSR

Debuting as the first innovation where HONOR’s human-centric approach meets the purist, functional aesthetics of Porsche Design, the PORSCHE DESIGN HONOR Magic V2 RSR features a bold design inspired by motorsports. The flyline of the backside of the industry-leading foldable smartphone is intricately reminiscent of the hood of a Porsche 911. The improved grip provides a sportscar experience in the user’s palm. The PORSCHE DESIGN HONOR Magic V2 RSR comes in the Porsche car color Agate Grey.

Ultra-thin foldable device with Anti-scratch NanoCrystal Shield

In pursuit of convenient portability, HONOR and Porsche Design have jointly refined the choice of materials in the PORSCHE DESIGN HONOR Magic V2 RSR to create a pioneering device that weighs only 234g and is just 9.9mm thick. Incorporating the industry’s first Anti-scratch NanoCrystal Shield, the PORSCHE DESIGN HONOR Magic V2 RSR races ahead of the pack with improvements in display durability, providing enhanced protection to the device. The tenfold improved scratch resistance and the hardness rating of over seven on the Mohs scale – a scale which indicates the degree of strength of a material – ensures superior resistance to damages.

Exceptional Display for Human-centric Visual Experience

The PORSCHE DESIGN HONOR Magic V2 RSR has a stunning foldable OLED LTPO display that offers an unprecedented visual experience. With support for 1.07 billion colors, the screen delivers vivid, accurate visuals that captivate and immerse users. As a testament to HONOR’s commitment to human-centric technology, the device incorporates eye protection features such as 3840Hz PWM Dimming, Dynamic Dimming and Circadian Night Display, which reduce fatigue of the eyes, thus, catering to the needs of heavy users.

To know more about the complete features of the PORSCHE DESIGN HONOR Magic V2 RSR, you may visit: https://www.hihonor.com/global/phones/honor-magic-v2-rsr-porsche-design/ and head on to HONOR Philippines’ social media platforms for exciting announcements: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

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About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

Media Contacts:
Pao Oga
PR Manager
paoo_honor@prl.ph
09190016898
Denis Santos
PR Supervisor
deniss_honor@prl.ph
09171745327
Rielle Ruiz
PR and Events Officer
rieller_honor@prl.ph
09694961312
Regina Llanillo
PR and Events Officer
reginal_honor@prl.ph
09273174914

HONOR Starts the Year with Smashing Sales for HONOR X9b 5G, Opens Newest Store in SM Angono

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The viral All-Angle Ultra-Tough HONOR X9b 5G is now officially available in-store and online for only Php 16,999!

January 20, 2024– After gaining much virality on its newest product, the leading global provider of smart devices, HONOR, officially kicks off the sale day of HONOR X9b 5G for only Php 16,999 in all HONOR Experience Stores and Online Partner Stores via Lazada, Shopee, and Tiktok Shop.

“We envisioned HONOR X9b 5G to be even bigger than our previous campaigns – for it to be known more than ‘HONOR X9a 5G’s predecessor.’ Much to our delight, we have received overwhelming demand of offline and online pre-orders from our HONOR fans since the announcement of its availability in the Philippine Market. Until today, a huge volume of shoppers lined up at our Experience Stores to purchase their own HONOR X9b 5G. This is just the start of the year, and we couldn’t be more thankful for all the support for HONOR,” said Stephen Cheng, HONOR Philippines Vice President.

HONOR Philippines Sets Foot in Angono, Rizal

HONOR X9b 5G’s first day sale was marked with another milestone event – the Grand Opening of the brand’s first Experience Store of the year at SM Center Angono. HONOR community and fans saw firsthand the all-angle durability of HONOR X9b 5G through a series of smash tests. The program was initiated by HONOR Philippines’ Brand Marketing Manager, Joepy Libo-on, who mentioned: “HONOR is set to GO BEYOND this 2024 and we promise to bring our Experience Stores closer to more HONOR Fans all over the country.”

Consumers can now get their own All-Angle Ultra-Tough HONOR X9b 5G at an affordable price of Php 16,999. Equipped with the cutting-edge HONOR Ultra-Bounce Anti-Drop Display, the HONOR X9b 5G ensures outstanding durability and stability – perfect for today’s fast-paced and adventurous generation of smartphone users.

SM Center Angono Tenant Relations Officer Philip Joseph Africa, Leasing Manager Gina L. Dimailig, HONOR Philippines Brand Makreting Manager Joepy Libo-on, SM Angono Building Administration Manager Vennice Beatriz Atun, Fonestyle Owners Bryan Tapnio, Benjamin Tapnio, HONOR Philippines Country Manager Sean Yuan, and Retail Director Tom Yuan

Experience the HONOR X9b 5G in three stunning colors: Midnight Black, Emerald Green, and Sunrise Orange with a stunning Vegan Leather finish. Purchase yours through HONOR’s Experience Stores and Online Partner Stores via Lazada (https://bit.ly/Laz_X9b_PressRelease), Shopee (https://bit.ly/Shop_X9b_PressRelease), and TikTok Shop (https://bit.ly/TikTok_X9b_PressRelease).

Good news for HONOR Fans! You can get your own HONOR X9b 5G with Home Credit and Skyro for 0% interest! Also for Globe Postpaid Subscribers, you can apply or upgrade with GPlan 1299 to enjoy Unli All-net Calls and Text and 8GB All-access Data for a one-time cash out of Php 3,300 only! Get it online or head over now to any Globe physical store!

To know more about the complete features of HONOR X9b 5G, you may visit: https://bit.ly/HONORPH_X9b_Pressrelease and head on to HONOR Philippines’ social media platforms for exciting announcements: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

The Toughest Phone HONOR X9b 5G arrives with a smashing price of Php 16,999 only!

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HONOR X9b 5G is now available for pre-order for Php 16,999 with freebies worth Php 4,000 until January 19 only!

Manila, Philippines, January 12, 2024 – Leading smart devices provider in the country, HONOR Philippines officially launched the toughest phone, HONOR X9b 5G, in the market for only Php 16,999! The latest addition to its acclaimed X Series line-up was seen to have combined exceptional display quality, expansive photography capabilities and enhanced battery and hardware performance, the HONOR X9b 5G sets a new benchmark for mid-range smartphones in the industry.

“We are very excited to finally introduce the HONOR X9b 5G, the toughest phone that embodies our commitment to pushing the boundaries of innovation and delivering an exceptional user experience,” said HONOR Philippines Vice President Stephen Cheng. “From the exceptional display and powerful camera system to the impressive durability and outstanding hardware performance, the HONOR X9b 5G truly represents our dedication to creating a new intelligent world for everyone.”

Industry-leading Durability Powered by Ultra-bounce Anti-drop Display
Showcasing an industry-leading drop resistance and durability, the HONOR X9b 5G’s display incorporates the HONOR Ultra-Bounce Anti-Drop technology. Certified by SGS’s Five Star Overall Drop Resistance, the HONOR Ultra-Bounce Anti-Drop Display utilizes advanced cushioning technology using newly developed materials, which increases the shock absorption capacity by up to 1.2 times, ensuring utmost durability even when subject to drops from a height of 1.5 meters and all angles.

Human-centric Visual Excellence
Equipped with a remarkable 6.78-inch AMOLED Curved Display, the HONOR X9b 5G supports 1.5K ultra-clear resolution, 100% DCI-P3 color gamut and up to 1.07 billion colors, offering ultra-clear visuals with sharp details and vibrant colors. As a testament to HONOR’s commitment to human-centric technology, the HONOR X9b 5G offers an array of eye protection features, including 1920Hz PWM Dimming, Low Blue Light, Dynamic Dimming, and Circadian Night Display, cater to the needs of today’s always-on generation who spend long hours in front of screens.

Triple Camera System for Captivating Photography
The HONOR X9b 5G boasts a triple camera system consisting of a 108MP Ultra-Clear Camera, a 5MP Ultra-Wide Camera, and a 2MP Macro Camera. The 108MP Ultra-Clear Camera comes with a large 1/1.67-inch sensor and a large f/1.75 aperture, allowing it to capture more light and produce images with vivid clarity. The camera also offers high optical quality with 3X zoom and an outstanding motion capture engine, ensuring the HONOR X9b 5G produces clear snapshots with fascinating detail.

In addition to the main camera, the 5MP Ultra-Wide Camera offers a 110° field of view, perfect for capturing expansive landscapes, group shots, or architectural marvels. The HONOR X9b 5G also features a 2MP Macro Camera with 4cm minimum focus length, enabling users to capture close-up shots with stunning clarity and sharp details.

Flagship Performance for Unmatched Productivity
The HONOR X9b 5G comes with a durable and long-lasting 5800mAh battery that can power the device for 3 days on a single charge, providing users with reliable performance and a worry-free experience. Additionally, the battery exhibits superb durability, maintaining 80% of its capacity after undergoing 1,000 charge cycles, making it one of the most robust device batteries in the market.

Powered by the Qualcomm® Snapdragon® 6 Gen 1 Mobile Platform, the HONOR X9b 5G delivers excellent flagship capabilities with a 35% increase in GPU performance and a 40% increase in CPU efficiency, always enabling seamless productivity and entertainment. Running the latest MagicOS 7.2 based on Android 13, the HONOR X9b 5G provides access to a range of upgraded and customized features, such as the HONOR Docs Suite, enabling a more intelligent and convenient experience of remote working.

Design, Pricing, and Availability
The HONOR X9b 5G boasts a sleek and modern aesthetic design with meticulous craftsmanship and exquisite detail and is available for only Php 16,999 in three colorways – Sunrise Orange, Emerald Green, and Midnight Black.

Pre-order starts from January 12 to 19, 2024 where you can get a FREE HONOR Gift Box and HONOR Choice X5 Earbuds worth Php 4,000 at select HONOR Experience and Partner Store or online via Lazada (https://bit.ly/Laz_X9b_PressRelease), Shopee (https://bit.ly/Shop_X9b_PressRelease), and TikTok Shop (https://bit.ly/TikTok_X9b_PressRelease).

Good news for HONOR Fans! You can get your own HONOR X9b 5G with Home Credit and Skyro for 0% interest! Also for Globe Postpaid Subscribers, you can apply or upgrade with GPlan 1299 to enjoy an Unli All-net Calls and Text and 8GB All-access Data for a one-time cash out of Php 3,300 only! Get it online or head over now to any Globe physical store!

For more information and announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

Magbabagsakan Dito: #TheToughestPhone HONOR X9b 5G

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HONOR Philippines just made the highly anticipated grand launch of HONOR X9b 5G more exciting! Fans are more than ecstatic as Parokya ni Edgar Vocalist Chito Miranda was confirmed to grace the unveiling of the toughest phone on January 12, 2024. You can catch it live on Facebook: https://bit.ly/FB_X9b_Pressrelease at exactly 7PM!

“We are very happy to announce that Chito Miranda, Parokya Ni Edgar’s vocalist will perform during the launch of our HONOR X9b 5G together with Miss Charm Philippines and HONOR Star Pauline Amelincx as the host. This is just one of our suprises, there’s more to watch out for so stay tuned,” said HONOR Philippines Vice President Stephen Cheng.

The HONOR X9b 5G is a marvel of modern design and technology. Its golden curvature strikes the perfect balance between aesthetic appeal and user comfort, making it an absolute pleasure to hold. Despite its premium features, the HONOR X9b is surprisingly light and thin, weighing just 185g with a width of 7.98mm. In addition, the triple camera system is meticulously crafted with the precision of light luxury watch craftsmanship. The body is encased in vegan leather, providing a delicate and skin-friendly touch. The HONOR X9b 5G is more than just a smartphone, it is a statement of style and sophistication.

Don’t dare to miss out the unveiling of #TheToughestPhone in the market and the performance of Chito Miranda on January 12, 2024 at 7:00 PM via Facebook Live: https://bit.ly/FB_X9b_Pressrelease.

For more information and announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

In the meantime, check out HONOR’s wide array of mobile phones, tablets, and laptops at any HONOR Experience and Partner Stores nationwide or online via Shopee (https://bit.ly/HONORPHShopee), Lazada (https://bit.ly/HONORPHLaz) and TikTok Shop (https://bit.ly/HONORTikTokShop).

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

HONOR Achieved 200% Sales Growth according to Fortune Global Forum 2023

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Due to a human-centric vision, HONOR took over the foldable phone market globally while championing eye care technologyHONOR Device Co. Ltd. CMO Dr. Ray Guo with panelists CCS Insight Chief Analyst and CMO Ben Wood, and TÜV Rheinland Global EVP Frank HolzmannManila,

Global technology brand HONOR is leading the way in foldable innovation and eye comfort technology, achieving an estimated 200% growth in overseas markets this year. HONOR focused on human-centric innovations; a part of the enlightening discussion titled “A New Intelligent World: What’s Next for Smart Devices” at the Fortune Global Forum 2023 in Abu Dhabi. “We believe human-centric innovations will enable new possibilities for the next generation of smart devices. Foldables are on the cusp of going mainstream, on-device AI is paving the way for a transformative era, and human-centric technologies, such as eye comfort display technology, are enhancing human-device interaction experiences. From our perspective, this is what’s next for smart devices,” said Dr. Ray Guo, Chief Marketing Officer (CMO) of HONOR Device Co. Ltd. One million Foldable Phones MilestoneAccording to the World Health Organizations (WHO), at least 2.2 billion people have a vision impairment or blindness globally, of whom at least 1 billion have a vision impairment that could have been prevented or has yet to be addressed. This pain point became HONOR’s top priority by integrating eye comfort display technology, investing more than $140 million on display technology R&D, and developing over 500 display-related patents. In the past, some core user pain points of foldables were not yet solved – namely portability, durability, and battery life. Now, devices like the HONOR Magic V2 are as thin and light as a regular flagship smartphone, while delivering all the benefits of an immersive foldable

Heaven Peralejo is GSM’s 2024 Calendar Girl

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GSM has presented their 2024 Calendar Girl, Heaven PeraJust recently I had one of the most memorable nights of my life, you wanna know why? Okay, it’s because of these few reasons…

First, being a jolly, fun-loving, adventurous and lover of amazing things, I am really a fan of festivities! So the moment I stepped in to the venue which was the The Westin Manila, they opted to create a festive mood there… look!

Aside from the fact that there was really “something” worth celebrating, the whole night was filled with fun, excitement, (for the calendar girl), laughter, bonding, drinks and food!

Secondly, though we already had a hint of who’s going to be the 2024 Calendar Girl if Ginebra San Miguel, we’re still thrilled to see her and how could they creatively and fabulously launch her! We all know, that every year, GSM had different and meaningful themes for every calendar girl they launch.

Donning six different famous Philippine festivities-inspired outfits, Heaven Peralejo has definitely nailed every inch of it! Please do read more about it…

Every year, the world’s best-selling gin selects a Calendar Girl who embodies the spirit of the brand. For 2024, Heaven Peralejo is unveiled as Ginebra San Miguel’s Calendar Girl during a festive media launch at The Westin Manila, Mandaluyong City.

Best known for her acting in the movie ‘Nananahimik ang Gabi,’ which awarded her the Philippines Best Actress award from the Asian Academy Creative Awards, as well as starring in the youth series ‘The Rain in España,’ Heaven shared that it is a dream come true for her to endorse an iconic brand, Ginebra San Miguel. “It’s such a beautiful milestone of my life to be part of Ginebra. When I was 18 years old, gin bilog with pineapple juice was my first drink. It’s a dream come true, my first drink is also my first big endorsement,” she said.

With the theme “Philippine Fiesta,” the 2024 edition of the Ginebra San Miguel Calendar showcases Heaven in six vibrant fiesta layouts (Panagbenga, Lantern, Higantes, Pintados, Kadayawan, and Masskara), embodying the vibrant spirit of Philippine Fiestas.

GSMI Marketing Manager Ron Molina with Heaven

GSMI Marketing Manager Ron Molina said that the 2024 Ginebra calendar serves as a symbolic expression of optimism, unity, and the resounding belief that brighter days are ahead. “Looking forward to 2024, we, at Ginebra, envision a year where the echoes of the pandemic are a distant memory. And the best way to move forward is to embrace a future filled with all-out celebrations, reminiscent of the joyous fiestas that define our culture,” he said.

GSMI Group Product Manager Paolo Jose Tupaz described Heaven as a captivating and talented actress who perfectly captures the Ginebra San Miguel attributes and the essence of the Philippine Fiesta. “Heaven’s authenticity, perseverance, courage, and zest in life embodies the spirit of Ginebra and reflects the beauty, grace, and dynamism of the Filipino culture,” he added.

HEAVEN IN THE VIBRANT WORLD OF FIESTA
Next year’s calendar showcases the beauty and diversity of Filipino culture, with stunning visuals inspired by the colorful and festive celebrations that take place across the archipelago. Heaven described Ginebra as a staple in every Filipino’s drinking occasion, particularly during fiestas. “Hindi magiging buo ang celebration ng mga Pinoy kung walang Ginebra,” says Heaven [The celebration of Filipinos won’t be complete without Ginebra].

Watch Heaven’s interview during her launch as the 2024 Ginebra Calendar Girl

As the next face of Ginebra San Miguel, she shared that the Heaven the public would see in the layouts would show her positive perspective on life— on being resilient and outgoing and on enjoying and loving life.

Heaven’s personality shined through the six festive layouts, bringing to life the colors, flavors, and traditions that make these events truly unique.

Heavenly Blossoms in Panagbenga
The first is “Panagbenga,” set in Baguio’s renowned flower-themed festival. Heaven is surrounded by vibrant floral displays in this set, showing joy and beauty.

Like how Ginebra San Miguel is a brand associated with joy for bringing people together to celebrate joyous and special moments, Heaven’s infectious smile, bubbly personality, and cheerful spirit also bring joy to those around her.

Heaven holds a special affinity for this particular layout, considering her personal passion for flower arranging, making it a cherished and resonant experience for her.

Heavenly Lights in Lantern Festival
Emerging as one of the brightest stars of the new generation, Heaven sparkles in the next layout against a backdrop of vibrant giant lanterns and a myriad of dancing lights. The featured setting is the Giant Lantern Festival, also known as Ligligan Parul in San Fernando, Pampanga, a spectacle that symbolizes not only the brilliance of light but also the profound sense of hope it brings.

Just as Ginebra has inspired Filipinos to light their lives with choices that reflect their truest and most vibrant selves, Heaven sparkles hope for her family and followers. She constantly reminds others that even in the darkest times, there is always a glimmer of hope.

Heavenly Heights in Higantes
In the third layout, Heaven takes center stage amidst the larger-than-life papier-mâché puppets of the Higantes Festival in Angono, Rizal. Much like these symbolic giants that represent the aspirations of the people of Rizal to achieve greatness and make significant contributions to their hometown’s progress, Heaven, too, aspires to excel in her role as an actress and performer, contributing to the enrichment of the arts.

Heaven is truly ‘ganado sa buhay’ as she managed to graduate with a degree in Business Management from the Southville International School while working her way up to become one of the most recognizable faces in the entertainment industry today.

Heaven in Higantes Festival layout aligns seamlessly with Ginebra’s commitment to upholding traditions of excellence, emphasizing the shared pursuit of greatness and the celebration of achievements within the tapestry of cultural festivities.

Heavenly Design in Pintados
The fourth layout draws inspiration from the Pintados Festival in Leyte, where Heaven is showcased alongside intricate body paintings. Pintados, a festival steeped in historical significance, pays homage to the pre-Spanish tradition of warrior tattooing, where the bravest warriors showcased their valor through intricate ink designs.

Parallel to the festival’s celebration of bravery, Ginebra San Miguel is a brand that reflects the bravery and compassion of every Filipino. Every glass of Ginebra recognizes the hero of every Filipino, one who continues to strive for his dreams, his family, and the whole nation. Likewise, Heaven’s strength and resilience in the face of adversity make her an inspiration to many, fueled by a deep sense of malasakit for herself, her family, and the nation she holds dear.

Heavenly Blessings in Kadayawan
The fifth layout is Kadayawan festival in Davao City, a celebration of life and thanksgiving for nature’s bounty. Here, Heaven is portrayed with the abundance of fruits and vegetables, symbolizing the wealth of culture, the bounties of harvest, and the serenity of living.

Ginebra believes that the key to conquering tomorrow’s challenges lies in taking a moment to appreciate today’s accomplishments. After a tiring day during shoots and film, there’s no better way for Heaven to unwind and recharge than by having a Ginebra drink, taking a moment to be grateful for the things in life as she readies herself for the next challenge.

Heavenly Smiles in Masskara:
The sixth and final layout is the Masskara festival in Bacolod where Heaven is seen together with big, vibrant masks and eye-catching outfits. Originally, the festival was born out of crisis in the 1980s to lift the spirit of the locals and bring back smiles on their faces.Masskara perfectly captures the “never-say-die” attitude of Ginebra, which Heaven also mirrors in life. Throughout the challenging journey of her mom’s battle with cancer, Heaven has exemplified unwavering strength, resilience, and dedication to support, uplift, and bring smiles to her mom. She shared that, “My love for her would always be there and would always remind me to never give up and to persevere on what I love.”

The much-anticipated 2024 GSM calendar serves as a celebration of Filipino pride and heritage. Beyond its artistic showcase, the calendar holds a dual significance as Ginebra San Miguel commemorates its 190th anniversary. This milestone marks nearly two centuries of crafting iconic moments and flavors that have become an integral part of Filipino festivities.

This edition of the Ginebra San Miguel calendar also features a QR code that consumers can scan using their smartphones to see Heaven Peralejo’s calendars come to life, showing behind-the-scenes videos of her calendar girl photoshoots and a special message to her fans and followers.

THE GINEBRA CALENDAR TRADITION
The Ginebra San Miguel Calendar Girl is a long-held tradition in GSMI and an important part of the brand’s history. Since its inception in 1988, beauty queens, actresses, and models who have made their mark in their respective fields have graced the Ginebra San Miguel calendar. Among them were Marian Rivera (2009 and 2014), Anne Curtis (2011), Solenn Heusaff (2012), Miss Universe 2015 Pia Wurtzbach (2019), Sanya Lopez (2020), Christelle Abello (2021), Chie Filomeno (2022), and Yassi Pressman (2023). Heaven follows in the footsteps of her aunt, Rica Peralejo, who also served as Ginebra San Miguel Calendar Girl in 2002.

GSMI is the producer of the world’s largest-selling gin, Ginebra San Miguel. GSMI’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Añejo Gold Rum, Primera Light Brandy, and the Philippines’ no. 1 Chinese wine Vino Kulafu.