To celebrate company’s 1oth year anniversary, UNIQLO opens a unique and interesting concept to central locations in major cities worldwide called UT POP-UP! T-shirt shops.
This stylish yet innovative approach is a unique way to reach out to its market that builds a traditional pop-up shop concept in central metropolitan locations offering a limited, dedicated product mix.
This aims to broaden UNIQLO’s reach to its customers, to make fashion accessible to everyone in unique and interesting locations.
As part of the latest initiative, UT POP-UP! shops offer UT CAMERA.
It is a new smartphone video app that turns one second personal looped video portraits into animation.
A user can download the UT CAMERA app to directly to their smartphone like iPhone and Android that would convert those shots into video.
This type of footage can be uploaded to Uniqlo’s UT website. ut.uniqlo.com with those sporting UT apparel and can be link to Facebook or Twitter.
For the first location, UNIQLO hosts the largest ever UT store in Tokyo Japan last March 28-April 7, UT POP-UP! TYO.
The shop is located on the site of recently relocated platforms at Tokyo’s Shibuya Station, which is one of the world‘s largest train stations averaging 2.4 million passengers daily on weekdays.
The former platforms are lined with more than 12,000 UTs in over 1,000 different designs and types, over a space totaling 660 square meters. UNIQLO plans to issue 100 types of new T-shirts to mark the launch.
At UT POP-UP! TYO, UNIQLO was also the largest ever video shooting session – with around 10,000 participants, this activity offers one an opportunity to appear in a UT advertisement.
The UT CAMERA on site at UT POP-UP! TYO allows visitors to take part in a shooting that is then projected on a venue wall through projection mapping – so that participants appear in a campaign visual.
The footage may also be used in future UT TV advertisements. At UT POP-UP! TYO, visitors can also download the UT Camera app and share their footage.
In the Philippines, UT POP-UP! MLA will be launch today at Ayala Triangle, Makati City.
Like other countries, one can expect the same UT experience at other UT POP-UP locations worldwide.
There would be a huge UT sign that is set-up right at the center of Ayala where one can see the various UT designs as well as other culture and arts display.
UT CAMERA will also be set-up and everyone is welcome to pose for a photo which later can avail a P 200.00 discount coupon to be use when one wish to purchase a new UT designs.
A UT store is just across Ayala Triangle at the 2nd floor of Paseo Center.
If you are near the area, do drop by at UT POP-UP! from 10am to 10pm that will last for two days until April 26, 2013.