The “Wear Your Love” website by NIDO FORTIFIED provides a fun and meaningful way for kids and family members to express their love towards their moms.

I thought I will be attending a some sort of new product at Nestle when they invited me.

It was a nice gesture to know that they collaborated a father like me to be part of a movement to recognize mothers in celebration of Mother’s Day this May 11, 2014 through the NIDO FORTIFIED “Wear Your Love” campaign.

“At NIDO FORTIFIED, we feel that the best way to make moms feel special is not necessarily going big and full-scale but in the sincerest way. Nothing can make a mom happier than the reassurance from her family that she is loved, and that her role in the family is irreplaceable.”

NIDO FORTIFIED® “Wear Your Love” Website

NIDO FORTIFIED “Wear Your Love” is a Mother’s Day initiative where family members  are invited to publicly show their appreciation for their moms by declaring their heart-warming messages through customized shirts.

Through the help of dad and other family members, kids are encouraged to answer the question “What makes your mom #1?” and craft their messages for mom at

The first 2,000 statements submitted to the campaign website will be transformed into one-of-a-kind shirts produced by local clothing brand Bench Lifestyle.

Capping off this creative tribute to moms, each personalized statement shirt in NIDO FORTIFIED-inspired cans will be delivered to moms as surprise packages on Mother’s Day.

Family members can submit their messages for mom beginning April 8 up to April 27 or until supplies last.

Following are the mechanics to do:

Step 1: Confirm age.

To start creating a shirt, click “Create a Shirt” or simply scroll down the website. You must confirm your age first before proceeding. If the user is younger or older than the age groups specified, he or she would need the help of an adult to join.

NIDO FORTIFIED® “Wear Your Love” Website

NIDO FORTIFIED® “Wear Your Love” Website

Step 2: Create a shirt.

You have two options in crafting your message to mom: Submit a personalized 90-character message or select a pre-filled message from the drop-down menu. You also have to type in the name of the kid/s whom the message came from.

NIDO FORTIFIED® “Wear Your Love” Website

NIDO FORTIFIED® “Wear Your Love” Website

Step 3: Register.

To proceed, you must provide basic details for the free delivery of the shirt and determine the size of the shirt of their mom. A confirmation message will appear once all fields and items are filled-out.

NIDO FORTIFIED® “Wear Your Love” Website

NIDO FORTIFIED® “Wear Your Love” Website

Upon completion of the basic steps, users will be led to the shirt gallery where the different statements shirts submitted by kids will be displayed.

NIDO FORTIFIED® “Wear Your Love” Website

Join the conversations online by using the official hash tag #1mom.

For more information, visit