This brand re-launch includes a complete refresh of the product labels, an exciting road trip campaign and the introduction of three new products in the market namely; Havoline ProDS Fully Synthetic ECO 5 SAE 5W-30, Havoline Synthetic Blend SAE 5W-30 and Havoline Super 4T Synthetic Blend SAE 10W-40, which will be available in selected Caltex stations, car workshop and auto supply.
Michelle SAyat, Marketing Manager – Lubricant added, Drivers today want to protect what really matters – the investment they made in their vehicles and its performance. Our latest introduction – Havoline with Deposit Shield Technology, provides a proven solution that helps to maintain engine performance, preserves engine life, while maximizing fuel economy. The new labels complement and give a fresh and eye-catching look along with a moder packaging design. As technology progresses that Havoline’s engine oils are developed to address the needs of all drivers so they can enjoy their journey better.”
The advanced additives in Caltex Havoline with Deposit Shield Technology work with each other to protect the engine. It works immediately upon contact with moving parts of the engine to deliver a protective coating that effectively shields engines from deposits, metal-to-metal contact, corrosive agents and the extreme temperatures of combustion. This layer of protection works hard to maintain a clean, smooth running engine for optimum protection and performance.
The new labels designs focused on the benefits of protection and showcases the rebranding of havoline fully synthetic range. Havoline brand’s promise to “Protect What Matters” is reinforced by the larger shield icon on the label and the new fully synthetic range underscores the professional level of protection that the brands offer its Deposit Shield Technology.
These latest additions complement the rest of the Caltex Havoline product line, recognized by drivers as the leading motor oil brand with innovative breakthrough technology since it was introduced in 1904.
And in line with the re-launch of Havoline in the country, Chevron Philippines Inc. is running a road trip campaign to educate consumers on Havoline’s 4 pillars of protection: Protect your investment; Protect Fuel Economy; Protect Engine Performance; and Protect the Environment. It also aims to communicate the Havoline help keep vehicles in tip top condition, ready for the Ultimate Road-trip this summer season.
In the Drive to Protection: Tune up for the Ultimate Road Trip Experience Campaign, Caltex Havoline will venture to tour four astonishing summer destinations. Caltex Havoline Brand Ambassador Vince Golangso will visit Zambales during the Summer Siren Music Fest on April 17 – 19; Boracay at the SkyAthon on April 25, Baler during the Nalu Music Festival on May 1 – 2; and Sky Ranch Tagaytay on Mothers’ Day May 10.
Havoline ProDS Fully Synthetic ECO 5 SAE 5W-30, Havoline Synthetic Blend SAE 5W-30 and Havoline Super 4T Synthetic Blend SAE 10W-40 will be sold at all Caltex stations and retails at Php 2,468.84, Php 1,480.00and Php 244.00 respectively. For more information on Caltex and its products, visit www.caltex.com/ph.