SM By the BAY Empowers 272 Volunteers to Clean Over a Ton of Trash
in April Coastal Cleanup Drive
April 2025 – True to its commitment to environmental stewardship, SM By the Bay mobilized
272 employees and volunteers to collect 1,147 kilograms of trash throughout the month of
April as part of its weekly coastal cleanup efforts.
Volunteers from SM Supermalls—including employees, customer relations staff, and janitorial personnel—come
together after a successful coastal cleanup at SM By the Bay, united by a shared commitment to protecting our
oceans and building a #SMWasteFreeFuture.
Held every week along the Manila Bay shoreline, the cleanup drives were led by SM
employees, customer relations staff, and janitorial personnel, reinforcing the company’s call
for collective, community-driven action. Beyond restoring the coastline’s natural beauty, the
initiative also helped raise awareness of ocean conservation and environmental responsibility.
The campaign continues to support the United Nations Sustainable Development Goal #14:
Life Below Water, which emphasizes the protection of marine life and coastal ecosystems from
pollution and degradation. As plastic and debris continue to threaten ocean biodiversity, efforts
like these demonstrate that consistent community engagement can create long-term impact.
SM volunteers in action during the April coastal cleanup at SM By the Bay,
working together to remove marine debris and protect our shoreline—one bag
at a time.
Over a ton of trash collected by SM volunteers during the April
2025 coastal cleanup at SM By the Bay—each bag a step
closer to a cleaner, healthier marine environment.
