Author: Ruel Umali

Generation HOPE is a partnership between HOPE, the Department of Education, and beloved Filipino brands BDO, Carmen’s Best, Grab, Penshoppe, Aivee Clinic, SM Supermalls, and Sunnies. In the photo are (from left) Grab Philippines Country Head Ronald Roda, BDO Unibank Senior Executive Vice President and Head of the Consumer Banking Group Rolando Tanchanco, Sunnies Studios Co-founder and Head of Product Development Bea Soriano-Dee, SM Investments Corporation Vice Chairwoman Teresita Sy-Coson, Department of Education Secretary Sonny Angara, HOPE Founder Nanette Medved-Po, HOPE Board Member Tootsy Angara, SM Supermalls President Steven Tan, The Aivee Group Founder and President Aivee Teo, Golden ABC President and Chief Executive Officer Alice Liu, and Metro Pacific Agro Ventures Inc. President and Chief Executive Officer Jovy Hernandez.

HOPE, the Philippines’ first certified B Corp and a pioneering impact organization, launches Generation HOPE—a partnership with the country’s most beloved brands to help address the urgent need of building more public school classrooms nationwide.

This initiative brings together the country’s most beloved brands, such as BDO, Carmen’s Best, Grab, Penshoppe, Aivee Clinic, SM Supermalls, and Sunnies, to enable every Filipino to vote with their peso to support nation-building through the building of public school classrooms. Together, these purpose-driven companies and their consumers share a vision to close the education gap and make sure every Filipino child has a safe, comfortable place to learn.

HOPE Founder Ms. Nanette Medved-Po and DepEd Secretary Sonny Angara place a puzzle piece on the HOPE Wall—a symbolic gesture of partnership and shared commitment to building a brighter future for public school students across the Philippines.

Launched in partnership with the Philippines’ Department of Education (DepEd), Generation HOPE was unveiled with the support of HOPE Founder Nanette Medved-Po, DepEd Secretary Sonny Angara, and the participation of representatives from DepEd and all the brand partners.

HOPE Founder Ms. Nanette Medved-Po speaks about the Generation HOPE campaign and its mission to bring together communities, partners, and everyday consumers to support public school education in the Philippines.

“Filipinos always come together in times of need. In a world that is increasingly divided, let’s harness that power every day to support something we can all agree on: investing in the youth of this country to build a nation and ensure a brighter future,” says HOPE Founder Ms. Nanette Medved-Po.

To bring this vision to life, HOPE and its partner brands have created unique ways for Filipinos to enjoy being part of this movement.

BDO customers will soon be able to own a BDO “HOPE in Every Spend” credit card, and a portion of their spend using the credit card will automatically be donated to building public schools. More than that, they can convert their Rewards points into donations, and a portion of the annual membership fee will also be donated to HOPE.

Carmen’s Best is preparing limited-edition offerings—Hope in a Scoop and Hope in a Pint—that blend indulgence with impact.

Grab users will have the option to use GrabRewards points to support classroom construction and make donations.

Aivee Clinic will introduce the Aivee x HOPE collection, featuring limited edition items like bags and tags, along with specially designed Skin Bank cards for the cause.

Penshoppe is launching an exclusive line of HOPE-themed t-shirts, hoodies, caps, and bags.

SM Supermalls will donate a portion of sales from SM-branded water bottles sold at partner food merchants.

Sunnies will unveil a clean lens kit and specially designed Sunnies Flask for this collaboration.

Each product from the partnership offers a simple, tangible way to help build a better future through education.

DepEd Secretary Sonny Angara talks about how the Generation HOPE campaign helps address the classroom shortage in public schools, strengthening the foundation of quality education for Filipino students.

Working closely with DepEd, HOPE ensures that every classroom built directly addresses the most urgent needs of public schools across the country.

DepEd Secretary Sonny Angara highlights the importance of collaboration in this cause. He said, “Education is not just a duty, it’s a solemn responsibility we all share. When the government and the private sector unite through partnerships like Generation HOPE, we break down barriers and pave the way for every Filipino child to learn in a safe and inspiring environment. Education is how we secure the future of our nation.”

For more information, please visit https://www.generationhope.ph/ or follow HOPE on Facebook at https://www.facebook.com/generationhope.ph or @generationhope.ph on Instagram for more updates.

For award-winning artist Sarah Geronimo-Guidicelli, URC Flour offers a variety of quality flour products for her baking needs

Baking is more than just cooking—it’s an experience best done at home and from the heart. There’s nothing quite like a fresh pastry or freshly baked bread kneaded with love. From a sweet batch of cookies to a rich, homemade pie, baking opens the door to endless culinary adventures.

For award-winning singer and baking expert Sarah Geronimo-Guidicelli, baking is a rewarding journey. “It was difficult at first,” she shares. “But after many attempts, I realized I could be good at it and bake for the people I love.” Like many others, she learned through trial and error by herself. As her interest grew, she enrolled at a culinary school and received her certification to become a pastry chef.

The baking expert admits, “My first pastries weren’t great, but seeing the improvement was so fulfilling. I was overjoyed when I finally baked a soft bun!”

As her skills grew, so did Sarah’s list of favorite recipes. Her “absolute favorite” are chocolate cookies, which she makes for her friends and family. For special occasions, tres leches and plant-based goodies are on the menu.

Of course, great baking starts with great ingredients. Sarah emphasizes the importance of quality, saying, “You don’t want to shortchange your loved ones because you want the best for them, so choosing the right flour to create the best texture and flavors is a must. It helps bring out flavors and creates that perfect balance in your pastries.” That’s why Sarah trusts URC Flour for all her baking needs. “Discovering URC Flour was a game-changer. They offer everything I need for every kind of recipe!”

URC Flour offers a wide variety of flour options tailored to your baking needs. For cookies, biscuits, and wafers, flours like Sampaguita, My Rose, Cattleya, and Lilac deliver excellent results with great texture and flavor. If you’re baking cakes, Daisy is a fantastic low-protein flour that yields light, fluffy, and tender slices every time. For breadmaking, Globe and Blend 100 are excellent options for you.

Beyond pastries and sweets, URC also has options for savory dishes. Noodlelicious flour is perfect for making homemade pasta, while Oriental flour works wonderfully for lumpia wrappers and pancit dishes.

Aside from baking enthusiasts, URC Flour is also a top-quality choice for food businesses, ensuring that you can produce the best dishes and products at affordable prices, without compromising taste and texture.

Whatever you’re baking or cooking, URC Flour provides the quality and variety you need—all at an affordable price. And just like Sarah, choosing the right flour can elevate your baking experience, whether you’re making desserts or a savory dish that everyone will love.

For more information and recipe tips, like and follow URC Flour on Facebook.

Universal Robina Corporation (URC) produces iconic brands such as Piattos, Nova, VCut, Calbee, Cloud 9, Nips, Hello, El Real, C2, and Swiss Miss, which have been part of Filipinos’ lives for decades. One of the country’s top flour millers, URC has also entered the baking category with URC Flour, a high-quality and affordable cooking solution for home bakers and businesses looking for a top option for their products. To learn more about URC, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines) and TikTok account (@URCPhilippines).

Shell Philippines has delivered a set of 110 bike racks made from 3,000 kg of plastic waste around Metro Manila and Southern Luzon as part of a unique activation to help encourage sustainable mobility and spotlight the power of the circular economy.

The Philippines has been hard hit by the plastic waste crisis which threatens the health of our planet. The country’s Extended Producer Responsibility (EPR) Act, which requires large companies to recover 40% of their plastic packaging footprint in 2024, aims to encourage a circular economy for plastics to ensure waste doesn’t end up in nature.

Shell Philippines bought plastic credits from PCX Markets,a responsibility platform that offers upstream solutions and helps fund plastic pollution cleanup projects around the world. One credit enables the collection and processing of 1,000 kilograms of plastic waste by project partners listed on PCX Markets. This purchase supports the work of EFT Philippines, an SME based in Davao that upcycles plastic waste into various items such as outdoor furniture.

Funds raised by credit sales helped EFT Philippines expand collection and purchase more plastic waste from informal sector waste pickers through aggregators, such as junk shops.. Shell went on to purchase upcycled bike racks from EFT, helping fund the entire circular journey of plastic waste, from collection through to processing and finally, through the purchase of the end product.

Shell unveiled the project on October 24, 2024 including the first prototype, as part of the company’s Sustainability Week event in Manila. The first 55 bike racks was installed in various Shell Mobility sites in Q1 of 2025, and another 55 will be deployed within the the 3rd quarter of 2025.
Shell supports the need for improved circularity of plastics markets and globally aims to increase the amount of recycled plastic in Shell-branded packaging to 30% by 2030 and ensure that the packaging used in their products is reusable or recyclable. The company’s approach to sustainability is integrating sustainable practices in every aspect of the business, from its operations to customer interactions.
In the Philippines, Shell has partnered with PCX Markets to develop a downstream plastic diversion program that helps fund several recycling, upcycling, and social impact projects to help keep plastic out of nature.

About Shell Pilipinas Corporation
For more than 100 years, Shell in the Philippines continues to power the nation’s progress through its growing network of mobility stations, robust B2B partnerships and expanding Non-Fuels offers, enabled by its integrated supply chain and strong corporate governance. Shell also supports local communities through the Pilipinas Shell Foundation Inc. (PSFI) by providing programs on access to energy, health, safety, education, and livelihood development. For more details on Shell Pilipinas Corporation, visit www.shell.com.ph.

For more information, please contact:
Tony Qujano of EON, Inc.
Mobile No.: (63) 0995 458 1886
Email: tony.quijano@eon.com.ph

Did HONOR Philippines just drop hint on its biggest launch ever?

Leading global technology brand HONOR dropped a hint on what seemed to be its newest phone, dubbed as ‘AI Phone’. From durable devices, student-friendly tablets, and high-end AI camera smartphones – HONOR Philippines has been putting out innovative products since the beginning of the year.

“The time has come. Filipinos deserve to get introduced to the real AI Phone. We are most excited with this launch, and we couldn’t wait to share more to our loyal HONOR fans so stay tuned in the coming days,” said HONOR Philippines Vice President Stephen Cheng.

In a later post, HONOR Philippines released a related video showing still photos coming to life using its latest AI technology. With its viral and out-of-the-box content strategies, one can never really be sure of what HONOR is about to release.

Never miss the latest updates and visit HONOR’s official website at www.hihonor.com or follow their social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

What a fiesta! Over 40,000 visitors captivated this year’s Philippine Book Festival (PBF) and energized the 4-day event at the Megatrade Hall in SM Megamall, Mandaluyong City. PBF 2025 was held recently and was powered by the National Book Development Board (NBDB).

Rex Education the leading book publisher and education solutions provider in the Philippines, participated joyfully and showcased its latest titles by Filipino authors, including Filipiniana titles. REX’s main booth unveiled academic titles from basic, college, and law education, with every offering thoughtfully developed by various experts in the field.

NBDB aptly chose the fiesta theme to make the event merry and fun-filled. Some of the country’s most famous celebrations, such as the Dinagyang Festival, were highlighted during the occasion. In keeping with the festive and celebratory mood, REX offered exclusive deals and big discounts and joined in the fun with exciting games and prizes.

Moreover, REX held a stamp-collecting activity at its Lakbay Aklat booth to give guests an immersive experience. Those who completed the activity received prizes. Additionally, REX organized a Scavenger Hunt where the participants learned more about the company’s offerings while also exploring the event in a fun, engaging way. Those who joined the Scavenger Hunt also received prizes and tokens or REX keepsakes.

What’s more, REX also brought out its Photoman to give guests and learners alike unique photo opportunities to celebrate their learning journey at PBF 2025. This was a great way to capture the event, preserved in a photograph. All these activities and more were a hit with PBF patrons.

REX’s booths demonstrate the company’s commitment to authors, learners, and all book lovers, providing quality Filipino-made books, learning materials, and a dynamic platform for educators and publishing professionals. This year’s PBF, with its fiesta theme, striking and vibrant visuals, and interactive aspects, truly appealed to young children and the young-at-heart. It was a fusion of engaging, experience-based settings with entertainment, education, and shopping convenience.

The Philippine Book Festival 2025, through NBDB, was also an excellent opportunity for the Department of Education (DepEd) and the country’s publishers to connect and strengthen year-long relationships, just as REX and DepEd did during the event. This collaboration enabled DepEd to make large-scale institutional purchases of various learning materials at competitive prices, with the goal of promoting the love of reading to Filipinos and help resolve issues of access and literacy.

As NBDB and DepEd continue the ever-evolving and challenging task of uplifting education in the Philippines through fairs such as the Philippine Book Festival 2025, rest assured that Rex Education will remain a steadfast ally and will provide support in every way possible.

Congratulations, PBF 2025!

In photo, from left to right: Pelagio L. Emmanuel Jr., MD, Immediate Past President of the Philippine Society of Nephrology; Ricky Solitaria, Senior Product Manager at Boehringer Ingelheim (Philippines), Inc.; Seunghun Lee, Head of Marketing at Boehringer Ingelheim (Philippines), Inc.; and Ricardo A. Francisco Jr., MD, President of the Philippine Society of Nephrology. Boehringer Ingelheim (Philippines), Inc. received the prestigious Presidential Service Award from the Philippine Society of Nephrology in recognition of its commitment to empowering primary care physicians through the Kidney Disease Management for Primary Care Physicians (KDM4PCP) program, equipping them with the knowledge and tools to diagnose, manage, and treat chronic kidney disease (CKD) in the Philippines.

The Philippine Society of Nephrology (PSN) awarded Boehringer Ingelheim (Philippines), Inc. the prestigious Presidential Service Award during the Annual Convention Opening Ceremony on April 24, 2025, recognizing the company’s significant contribution to the Kidney Disease Management for Primary Care Physicians (KDM4PCP) program. This initiative provides primary care physicians with essential knowledge and the latest evidence-based guidelines to screen, assess risk, and manage chronic kidney disease (CKD) early. A key highlight was the two-day pre-convention scientific session held on April 22-23, 2025, at the Edsa Shangri-La Hotel. A KDM4PCP was also carried out in Zamboanga City as part of the recent World Kidney Day Celebration last March, focused on education and screening. This aims to further bridge healthcare gaps to underserved areas, empowering more healthcare professionals to deliver early and effective CKD care in communities that need it most. As CKD continues to impact millions of Filipinos, Boehringer Ingelheim remains committed to advancing healthcare through initiatives like KDM4PCP, focused on addressing the rising incidence of CKD and improving patient outcomes across the Philippines. To learn more about chronic kidney disease, visit ItStartsWithYou.com.ph.

Boehringer Ingelheim is working on breakthrough therapies that transform lives, today and for generations to come. As a leading research-driven biopharmaceutical company, the company creates value through innovation in areas of high unmet medical need. Founded in 1885 and family-owned ever since, Boehringer Ingelheim takes a long-term, sustainable perspective. More than 53,000 employees serve over 130 markets in the two business units Human Pharma and Animal Health. Learn more at www.boehringer-ingelheim.com

The AI-powered tablet that brings smarter technology to your fingertips

May 13, 2025 – HONOR Philippines is thrilled to announce the arrival of the highly anticipated HONOR Pad X9a, an AI-powered tablet designed to make life smarter, easier, and more efficient.

Redefining Productivity and Creativity
Crafted for students, professionals, and tech-savvy individuals, the HONOR Pad X9a offers unparalleled performance, cutting-edge AI features, and versatile capabilities that redefine productivity and creativity on the go.

“We are excited to unveil the HONOR Pad X9a, a revolutionary tablet that integrates AI seamlessly into daily life. This device empowers users to achieve more while enjoying an effortless and intuitive experience,” said Stephen Cheng, Vice President of HONOR Philippines.

Value-Packed Innovation
The HONOR Pad X9a doesn’t just provide high-end features; it also delivers exceptional value for money. Featuring a sleek design, powerful processing capabilities, and advanced AI integrations, this tablet stands out as the ultimate tool for learning, working, and entertainment. Whether you’re navigating online classes, managing work presentations, or relaxing with your favorite shows, the HONOR Pad X9a has you covered.

Exclusive May 15 Pay Day Sale
Mark your calendars for May 15, 2025, as HONOR Philippines launches its Pay Day Exclusive Sale. On this day only, the HONOR Pad X9a will be available at slashed prices:
· ₱7,799 for the tablet alone (down from ₱10,999)
· ₱8,799 for the bundle with a Smart Bluetooth Keyboard (down from ₱11,999)
· Both offers come with a FREE Camping Light Speaker, making this deal even more irresistible!
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HONOR Philippines invites you to stay tuned for more surprises, including exclusive giveaways and exciting promos during the launch. As the company continues to innovate and expand its portfolio, this latest addition highlights HONOR’s commitment to delivering premium technology at accessible prices.

The HONOR Pad X9a is poised to officially debut soon, with exciting promos and exclusive offers. Keep an eye on HONOR’s official social media channels and website for the latest updates.

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

Mega Sardines, the Philippines’ number 1 sardines brand, has been endorsed as a “Superfood” by the Medical Wellness Association (MWA), a US-based organization of the world’s largest collection physicians and wellness experts. This marks the first sardine brand in the Philippines—and the world—to receive this one‑of‑a‑kind recognition.
James Michael Lafferty, Founding Board Member of the MWA, shared, “Mega Sardines stood out in all areas in our System-6 criteria for a ‘Superfood’. Filipinos value nutrition wellness, especially when preparing meals for their families. With the product being rich in omega-3, high in vitamins, and processed with world-class safety, we can say it’s more than a pantry essential—it’s a food that supports overall health.”
The MWA brought to life the insights of Dr. Christopher Golden, Assistant Professor at Harvard T.H. Chan School of Public Health, who emphasized that small fish like sardines are a powerful source of essential nutrients with minimal contaminant risk. These findings helped shape the MWA’s unique System‑6 Criteria that ultimately led to Mega Sardines being recognized as a Superfood, which includes:
1. Rich Source of Omega-3 Fatty Acids – Essential for brain health and reducing inflammation.
2. High in Essential Nutrients – Including Vitamin B-12, making it one of the world’s most nutrient-dense foods.
3. Supports Heart and Metabolic Health – A vital benefit, particularly relevant in the Philippines where heart disease is the leading health issue.
4. Sustainable Supply with Low Contamination Risk – Sardines are small, fast-growing fish, naturally low in mercury.
5. Processed with Maximum Food Safety – “Never touched by human hands” during production for optimal hygiene.
6. “Catch-to-Can” in 12 Hours – Ensures peak freshness and nutrient preservation.
“Mega Sardines is not just a pantry staple—it’s a wellness powerhouse,” Lafferty added. “Based on these proven health benefits, the MWA is proud to bestow its professional recommendation to Mega Sardines—the first and only sardine brand in the Philippines to receive this endorsement. In fact, it is the only seafood brand to do so. This is a proud moment not just for the brand, but for the entire Philippines.”

“We believe in making smart, nutritious food choices accessible to every Filipino family,” said Marvin Tiu Lim, Chief Growth and Development Officer of Mega Prime Foods Inc., the company behind brands such as Mega Mackerel, Mega Prime Quality fruits and vegetables and the newly acquired Jimm’s Coffee Mix. “This recognition reminds us why we do what we do—to provide healthy, high-quality food that every Filipino deserves.”

As Mega Sardines strengthens its position as a nutritious, health-conscious choice, this endorsement marks a significant milestone in Mega Prime Foods’ 50-year journey. This aligns with the company’s broader commitment to wellness, not only for consumers, but within the organization itself, through initiatives such as a 3-day wellness journey, executive health checkups, and programs that foster recreation and leadership connection.
In the months ahead, the brand will continue to spotlight the many health benefits of sardines, reinforcing its role as a key contributor to the wellness movement in Filipino households.
For more information, visit Mega Prime Foods Inc. website and discover how Mega Sardines can support your family’s wellness journey.

Dagupan sizzled with pride, flavor, and Filipino flair as SM Center Dagupan brought the heat to the city’s iconic Bangus Festival with its dynamic Bangus Festival Food Fiesta and up-to-70% summer sale, all while proudly championing local entrepreneurship through SM for Micro, Small, and Medium Enterprises (MSMEs).
In a city known as the Milkfish Capital of the Philippines, the annual Bangus Festival was more than just a celebration — it was a heartfelt tribute to the hardworking people and rich culture that made Dagupan shine. And this year, SM Center Dagupan didn’t just join the party — it elevated it.

In the photo: SM Supermalls Assistant Vice President for Micro, Small, and Medium Enterprises (MSMEs) Royce Cabunag (5th from left), with Department of Trade and Industry (DTI) representatives led by Atty. Joseph Manuel Pamittan (center), along with the MSMEs, at the launch of the Bangus Festival Food Fiesta at SM Center Dagupan in Pangasinan.
From April 25 to 30, SM shoppers and festival-goers enjoyed a feast for the senses with flavorful bangus-inspired delicacies, cultural exhibits, and handcrafted local products — all made possible by MSMEs proudly featured under the SM for MSMEs program.

Freshly packed dried fish from Micro, Small, and Medium Enterprises (MSMEs) attract food lovers.
“The Bangus Festival is a celebration of everything that makes Dagupan special — resilience, creativity, and community. By spotlighting our MSMEs, we’re helping bring their passion and products to a wider audience,” shared Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls.

Local Micro, Small, and Medium Enterprises (MSMEs) proudly display their finest bangus products.
In partnership with the Department of Trade and Industry (DTI), this event emphasized the role of entrepreneurship in regional growth — proving that when local businesses thrived, communities flourished.

The Bangus Festival Food Fiesta showcases the best of local Micro, Small, and Medium Enterprises (MSME) offerings.
Beyond the food fiesta, mallgoers dove headfirst into the Bangus Festival Sale, where summer finds were up for grabs at up to 70% off — a perfect blend of shopping, savings, and celebration.
The SM for MSMEs initiative continued to be a cornerstone of SM Supermalls’ advocacy to uplift small businesses across the country. By supporting festivals like Bangus, SM reaffirmed its commitment to empowering local talents and traditions, ensuring that Filipino pride and enterprise went hand-in-hand.

A local vendor showcases their delicious bangus treats.
About SM Supermalls 
SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a steadfast advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don’t miss this opportunity to grow your business with SM Supermalls today! 

Heads up, voters! The countdown to the May 12, 2025 National and Local Elections has begun—and this year, casting your vote just got a whole lot easier.

Voters fill the venue at SM North EDSA during the Barangay and Sangguniang Kabataan Elections in 2023.
In partnership with the Commission on Elections (COMELEC), SM Supermalls is proud to roll out the Mall Voting Program (MVP) in 20 select SM malls nationwide, bringing democracy closer to home—literally.
Gone are the days of sweltering heat and overcrowded school gyms. This May 12, eligible voters assigned to MVP locations can head to their designated SM mall to vote in a secure, accessible, and air-conditioned environment. Whether you’re a busy parent, a working professional, or a senior citizen looking for comfort and ease, the MVP is designed to improve your voting experience—one step (or escalator ride) at a time.
Who Can Vote in the Mall?
Only voters whose precincts were officially transferred to a mall. This is indicated in the final list from COMELEC.
How Can I Confirm If I Vote in a Mall?
Check any of the following:
precinctfinder.comelec.gov.ph
Your Voter Information Sheet (VIS)
Mall posters or tarps
Barangay caravans or your local COMELEC office
Voting Hours at the Mall:
5:00 AM – 7:00 AM — Priority: Seniors, PWDs, Pregnant voters
7:00 AM – 7:00 PM — Regular voting hours
Can I Bring Someone to Help Me Vote?
Yes, a relative (up to 4th degree) or Electoral Board member may assist.

Can My Companion Vote at the Mall Too?
Only if their precinct was also officially transferred to the same mall.
Here’s a list of the participating SM Supermalls where you can conveniently vote this coming May 12:

SM City Manila
SM City North EDSA
SM City Fairview
SM City Sucat
SM City Bicutan
SM City BF Parañaque
SM City East Ortigas
SM City Southmall
SM City Cauayan
SM City Baliwag
SM City Tarlac
SM City Batangas
SM City Santa Rosa
SM City Puerto Princesa
SM City Legazpi
SM City Iloilo
SM City Consolacion
SM CDO Uptown
SM CDO Downtown
SM City Butuan

SM Supermalls offers a convenient mall voting experience for the 2025 elections, with 20 SM malls where people can vote.
From Luzon to Mindanao, SM Supermalls is proud to open its doors—rent-free—for the benefit of Filipino voters. And don’t worry, COMELEC’s got the backend handled: trained election personnel, full compliance with electoral rules, and tight coordination for logistics and security.
Why mall voting works
The goal? A smoother, more inclusive voting experience—especially for Persons with Disabilities (PWDs), senior citizens, and pregnant voters. Think ramps, elevators, comfortable seating, and spacious voting areas—all in a familiar and accessible setting.
“We believe democracy should be inclusive, convenient, and secure,” shared Junias Eusebio, Vice President for Mall Operations at SM Supermalls. “By offering our malls as voting venues, we’re not just making it easier to vote—we’re helping empower every Filipino to make their voice heard.”

People sit and observe the proceedings, awaiting the election results at SM North EDSA.
Democracy meets convenience
This isn’t SM’s first time teaming up with government agencies. Through the SM Government Service Express (GSE), select SM malls already offer one-stop access to services like ID processing, permits, and more. The MVP is yet another way SM Supermalls is stepping up to serve the public in meaningful ways.
Plan ahead
Eligible for mall voting? Expect an official advisory from COMELEC about your assigned voting venue. Then, on May 12, head to your designated SM mall, bring a valid ID, and vote with ease.
Let’s all do our part—vote smart, vote safe, and vote comfortably.
Find your precinct number easily at precinctfinder.comelec.gov.ph.

For more info and real-time updates, visit www.smsupermalls.com or follow @smsupermalls on social media.
About SM Supermalls Government Services
SM Supermalls’ Government Service Express (GSE) makes essential government services more accessible to Filipinos by bringing key agencies together in select malls nationwide. This one-stop hub offers ID applications, renewals, business registrations, permits, and more—all within a safe and convenient mall environment. Through strong partnerships with government agencies, SM Supermalls champions efficiency, inclusivity, and ease of access, redefining public service to better serve communities.