Author: Ruel Umali

The latest flagship smartphone of HONOR is finally coming to PH!

Global technology brand HONOR just teased the arrival of its much-awaited flagship smartphone HONOR Magic7 Pro on April 10. Known for its style and durability, HONOR is introducing yet another powerful device with zoom capabilities that can outperform rivals.

“We are very excited to introduce this new flagship smartphone to the Philippine market. In terms of zoom photography, we have conducted a comparison between its rivals and it’s a clear win for HONOR Magic7 Pro. This is just one of the edges of this smartphone and we couldn’t wait to share more on April 10,” said HONOR Philippines Vice President Stephen Cheng.

In an exclusive preview of the HONOR Magic7 Pro, HONOR Philippines set up a comparison between its upcoming flagship smartphone and its rivals. With a subject that is 500 meters away, the three smartphones’ zoom capabilities were put to a test. In the end, it’s a clear win for HONOR Magic7 Pro and its AI SuperZoom feature.

Committed to providing the ultimate AI Phone experience, HONOR introduced the HONOR Magic7 Pro which features cutting-edge AI capabilities that revolutionize photography, enhance display quality, and deliver exceptional hardware performance. The HONOR Magic7 Pro comes with the Google Gemini app pre-installed. This AI assistant from Google can help users enhance ideas, learn in new ways, write emails, plan events and more.

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

To Lead New Era of AI Innovation
Revolutionary AI, stunning photography, and unmatched performance – the HONOR Magic7 Pro is almost here

HONOR Philippines is thrilled to announce the arrival of the highly anticipated HONOR Magic7 Pro, set to launch in just two days. Combining groundbreaking AI capabilities, an exceptional camera system, and unparalleled performance, this flagship smartphone promises to redefine how users interact with their devices.

Continuing HONOR’s legacy of innovation, the HONOR Magic7 Pro introduces features designed to enhance productivity, creativity, and security. From the AI-powered MagicOS 9.0 to the revolutionary HONOR Falcon Camera System, the HONOR Magic7 Pro brings cutting-edge technology to the palm of your hand.

“Our goal with the HONOR Magic7 Pro was to create a smartphone that doesn’t just keep up with the times but sets new standards. Packed with innovative AI features, professional-grade imaging capabilities, and a stunning design, the HONOR Magic7 Pro is a game-changer for consumers looking to elevate their mobile experience.” Said Stephen Cheng, Vice President of HONOR Philippines.

The HONOR Magic7 Pro showcases a 50MP Super Dynamic Falcon Main Camera, a 200MP Telephoto Camera, and AI enhancements that take smartphone photography to new heights. With a focus on seamless multitasking, real-time language translation, and advanced AI security, this device is designed for professionals, creatives, and tech enthusiasts alike.

To celebrate the launch, HONOR Philippines is unveiling exclusive promotions, including exciting giveaways and surprise deals. Fans can look forward to limited time offers that make owning the HONOR Magic7 Pro even more rewarding.

Catch the launch live on Facebook: https://bit.ly/M7ProLaunch_FB. For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

About HONOR 
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

The arrival of the Galaxy A26 5G completes the Awesome Intelligence lineup with Galaxy A36 5G and Galaxy A56 5G, now available at Samsung.com!

Samsung has finally launched its most accessible AI phone, the Galaxy A26 5G in the Philippines – bringing awesome intelligence to even more Filipinos. With Circle to Search with Google, Object Eraser, Edit Suggestion, and Photo Remaster, anyone can now enjoy mobile AI features like never before with the Galaxy A Series.

Joining the lineup of Awesome Intelligence devices, Samsung has also announced the availability of the Galaxy A56 5G and Galaxy A36 5G at Samsung.com.

Awesome Intelligence is the first comprehensive mobile AI platform for the Galaxy A series, bringing powerful, fun, and easy-to-use AI tools to first-time AI smartphone users with the Galaxy A26 5G, Galaxy A36 5G, and Galaxy A56 5G. Awesome Intelligence is also powered by One UI 7.0, bringing a personalized mobile experience that fits any lifestyle.

Awesome Intelligence, Now Accessible Than Ever with Galaxy A26 5G

The Galaxy A26 5G comes equipped with a range of impressive AI features. The Galaxy favorite Circle to Search with Google feature will also be available on this device. This feature allows users to effortlessly search and discover content directly from the screen. Circle to Search can recognize phone numbers, email addresses, and URLs displayed on the screen, enabling users to take action with just a single tap.

Galaxy A26 5G users will enjoy a smooth and intuitive editing experience, thanks to features like Object Eraser, which allows anyone to effortlessly remove unwanted distractions from their photos. Additionally, the Create Filter feature offers a personalized touch to photos, enabling users to customize filters without the need for third-party apps.

The Galaxy A26 5G will also feature Edit Suggestion, where Awesome Intelligence analyzes the photos stored on the device and offers suggestions to enhance the image or video. Additionally, with the Photo Remaster feature, users can effortlessly improve all their photos with just a single tap. The device will automatically enhance your photos to their highest quality with a simple touch of the screen.

For those looking to take snapshots of their most wonderful memories in every single scene, the Galaxy A26 5G is loaded with 8MP Ultra Wide Angle, 50MP Auto Focus, 2MP Macro, and 13MP Front Cameras, along with Optical Image Stabilization (OIS) for capturing stunning dynamic scenes with clarity.

For those who love to binge-watch, they can now experience the shows and movies they love vividly as the Galaxy A26 5G’s 6.7″ Super AMOLED display boasts a slim, minimized bezel for that immersive mobile viewing experience. The Galaxy A26 5G is also integrated with the latest Exynos 1380 for a smooth, seamless performance, with a long-lasting 5,000 mAh (typical) battery with up to 17 hours of power, perfect for long TV show marathons.

For those looking for a strong, reliable device, the Galaxy A26 5G is made for full durability with an IP67 rating for dust and water resistance. Everyone can now enjoy Awesome Intelligence for a long time as the Galaxy A26 5G is also packed with 6 generations of OS upgrades and 6 years of security updates to keep the device secure and performing at its best.

Awesome Deals for Awesome Intelligence Seekers, Available Now

The Galaxy A26 5G, along with the Galaxy A56 5G and Galaxy A36 5G is now available for purchase on the Samsung Online Store! It comes in three vibrant colors: Awesome Black, Awesome Mint, and Awesome Peach Pink (online exclusive). It is priced at P15,990 for the 6GB + 128GB variant and P17,990 for the 8GB + 256GB variant. On the other hand, the Galaxy A56 5G is available in Awesome Lightgray, Awesome Graphite, and Awesome Pink, while the Galaxy A36 5G is available in Awesome Lavender, Awesome Black and Awesome White. Customers can also avail of 0% installment payment plan with Samsung Finance+

For every purchase of the Galaxy A26 5G, customers can get a free 25W Travel Adapter by purchasing at Samsung.com, Authorized Samsung Dealers, Online Partners, or Operator Partners until March 31, 2025!*

*DTI Fair Trade Permit No. FTEB-218490 Series of 2025.

To find out more about the Galaxy A26 5G, visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a26-5g-mint-256gb-sm-a266blghphl/buy/.

To find out more about Galaxy A56 5G, visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-128gb-sm-a566bzasphl.

To find out more about the Galaxy A36 5G, visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a36-5g-awesome-black-128gb-sm-a366bzksphl.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

Gaming experts empowering aspiring pros at the first Infinix Gaming Masterclass. (L-R) Willy Lloyd Cruz, Infinix Philippines Community Manager; James Daniel Ramido, Infinix Philippines Community Operations Supervisor; Bridgette “Brigida” Ramos, MPL PH caster; and Otto Hernandez, Moonton Games Philippines esports production lead.
As one of the top gaming phone brands in the Philippines, Infinix has made it possible for aspiring young players to learn the ropes of competing in esports during its first-ever Infinix Gaming Masterclass last March 18th. Co-presented by Mobile Legends: Bang Bang Professional League (MPL) Philippines and MOONTON Student Leaders Philippines, the workshop gave University of Makati (UMak) students and gaming enthusiasts the lowdown on the competitive gaming scene.
The Infinix Gaming Masterclass was attended by a crowd of enthusiastic students eager to learn from industry experts, MPL PH caster and former Loyola Gaming member Bridgette “Brigida” Ramos, and Moonton Games Philippines’ esports production lead Otto Hernandez.
The speakers talked about their experiences working in esports and provided insights on how to be a pro gamer, even at a young age. Brigida shared practical tips on how to balance one’s studies while pursuing a career in gaming, emphasizing the importance of time management and mental fortitude to do well in both.
Having the discipline to focus on school and pro gaming is just the tip of the iceberg. Hernandez highlighted the importance of having access to high-quality tech, such as the Infinix GT 20 Pro, and software that are essential in not only running games smoothly, but also aiding players in securing the win.
Empowering a new era of pro gamers
Beyond educating aspiring pros, Infinix also gave lucky participants the chance to take home Infinix GT 20 Pro smartphones, limited-edition Infinix x MPL merch, and tickets to MPL Season 15. More than giveaway prizes, these are great ways to immerse themselves in the MLBB scene and prepare them for their future pro gaming careers.
The Infinix GT 20 Pro is the official tournament phone of MPL Philippines Season 15. Powered by a dual chipset consisting of the Dimensity 8200 Ultimate 4nm 5G Processor and dedicated Pixelworks X5 Gaming Display Chip with up to 24GB Extended RAM + 256GB ROM, the phone was developed to provide a premium gaming experience, especially for MLBB.
Infinix believes in making technology accessible and affordable. At the same time, it aims to empower avid mobile gamers to play their best and reach the top, especially in a massive mobile gaming hub such as the Philippines. The first Infinix Gaming Masterclass in UMak is just one of the ways the brand helps students and aspiring pros to break into the gaming and esports industry.
As Infinix continues to empower the gaming community, fans can look forward to more opportunities to learn and compete in the ever-evolving esports scene.
For more updates, visit Infinix Philippines’ official Facebook page. Be an XFan today and join the Infinix Facebook Community page. Shop the Infinix GT 20 Pro on Lazada, Shopee, and TikTok Shop.

About Infinix:
Infinix Mobility is a rapidly emerging technology brand that designs, manufactures and markets an expanding portfolio of smart devices worldwide under the Infinix brand, which was founded in 2013.
Targeting today’s youth with first in class technology, Infinix creates trendy, powerful and attainably priced smart devices that bring the latest technology on the market to users around the world at a time when they need it at a price that they want.
For more information, please visit: http://www.infinixmobility.com/

Underscores Emotional Intelligence (EI) as critical differentiator amidst AI boom

Chief Executive Officer of TP in the Philippines Rahul Jolly confirms the company’s staunch commitment to continued upskilling and curriculum development as he closes the IBPAP Talent Forum 2025.

TP in the Philippines, a global leader in digital business services and one of the largest IT-BPM employers in the Philippines, gathered more than 140 delegates from the academe, industry, and government at the Talent Forum 2025 co-presented with the IT & Business Process Association of the Philippines (IBPAP), held at Shangri-La The Fort.

TP is one of the key thought leaders in the forum’s highlight activity, the Industry-Academe Link-Up, a platform where delegates explored collaborative initiatives to drive curriculum development, upskilling, and talent acquisition.

During the Industry Showcase segment focusing on industry-academe collaboration, emerging technologies, and talent development, Vice President of Learning & Development Inkee Hidalgo shared TP’s successful programs powered by Emotional Intelligence (AI) and enabled by AI, “Our role in the industry is to continue to innovate the partnerships that we have today and ensure that we continue to prepare our workforce for the needs of the future. The partnership between TP, the [IT-BPM] industry, and the academe is critical and foundational in addressing the talent needs we’re facing today,” said Hidalgo.

Vice President of Learning and Development Inkee Hidalgo gets the ball rolling with an Industry Showcase, putting the spotlight on TP’s successful programs powered by Emotional Intelligence (AI) and enabled by AI

In 2024, TP successfully partnered with industry partners, curriculum developers, and with the Pasig City local government for its TP Skills to Employment Program (STEP). The program achieved a remarkable 88% hire rate and received the Grand Anvil Award nomination and the Gold Anvil Award under the CSR/Public Relations category at the recent 60th Anvil Awards organized by the Public Relations Society of the Philippines.

Through the years, TP has consistently engaged in multi-sectoral partnerships to forge programs for skills development and employment opportunities.

Chief People Officer of TP in the Philippines Jeffrey Johnson joins an insightful conversation on the evolving role of industry-academe collaborations alongside moderator Celeste Ilagan, Chief Operating Officer of IBPAP; co-panelists Fen Magdalera, former chairperson of GICC; Genevieve Laurel, Founder and Vice Chairman of Southville International School and Colleges; Cheryl Peralta, Vice Rector for Academic Affairs – UST; and Tirso Ronquillo, President of Batangas State University

In his expert sharing, TP in the Philippines Chief People Officer Jeffrey Johnson said, “We recognize the gap between skills and talent, and that’s driven by our demands and needs also increasing. We need to evolve and keep investing and working together to level up partnerships so we can create more high skill jobs for the future,”. Johnson was one of the thought leaders in a panel discussion on building effective and future-proof collaborations.

Entitled “Industry-Academe Link-Up: Collaborative Strategies for Workforce Development”, the Talent Forum 2025 explored “the evolving role of industry-academe collaborations in shaping workforce readiness within the Information Technology and Business Process Management (IT-BPM) sector, highlighting the Philippine Skills Framework (PSF) as a critical tool for aligning academic curricula with industry needs.”

Capping off the high-level activities of the forum, Chief Executive Officer of TP in the Philippines Rahul Jolly ended with optimism and high expectations for growth as the IT-BPM industry and the rest of the nation further embrace digital transformation saying, “As a people company, talent development is a cornerstone of our strategy at TP. Supporting innovation and curriculum transformation is a commitment that we will continue to drive as we move forward in the talent and skills development journey for our industry and our partners.”

As part of its strategy to accelerate digital transformation and AI-integration for its operations and clients’ businesses, TP has embarked on an extensive EI program for its people. The company is confident that, in the midst of an intensely digitized world, a workforce with highly evolved EI skills empowered by smart and secure AI technologies will be a critical differentiator for businesses to thrive.
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About TP in the Philippines
TP in the Philippines is part of the Teleperformance Group, which consistently seeks to blend the best of advanced technology with human empathy to deliver enhanced customer care that is simpler, faster, and safer for the world’s biggest brands and their customers. The Company’s comprehensive, AI-powered service portfolio ranges from front-office customer care to back-office functions, including Trust and Safety services that help defend both online users and brand reputation. TP also offers a range of specialized services such as collections, interpreting and localization, visa and consular services, and recruitment process outsourcing services.  Backed by the Teleperformance Group’s nearly 500,000 inspired and passionate team members globally who currently speak more than 300 languages, TP in the Philippines has a global scale and local presence which allows it to be a force of good in supporting communities, clients, and the environment.

Visit the group at www.tp.com.

Rex Education marked its 75th anniversary at AECON 2025, held on January 16-17 at the Gallio Events Hall in Parañaque. The theme, celebrating 75 Years of Commitment to Quality Education: Seamless and Meaningful Learning Experiences Through Assessment, Intervention, and Enrichment, highlighted the company’s dedication to education. Nearly 1,000 educators, school leaders, and stakeholders attended the two-day event, which focused on addressing key educational challenges through insightful discussions and knowledge-sharing.

Gathering of Change Makers in Education
Each year, AECON addresses pressing issues in education, equipping teachers and leaders with valuable insights and solutions. This year, as part of its 75th anniversary, the focus is on creating seamless and meaningful learning experiences for every learner and educator.

In his opening remarks, REX COO Roger John Y. Fontelera highlighted that education is not a one-size-fits-all approach. He stated, “This year’s AECON isn’t about giving ready-made solutions. Instead, it’s about creating a space for reflection, learning, and collaboration. We want to provide you with stepping stones—resources, strategies, and ideas—that you can adapt to meet the specific needs of your schools, communities, and learners.”

Department of Education (DepEd) Undersecretary Peter Irving Corvera delivered a keynote address emphasizing the urgency of preparing Filipino learners for an increasingly digital world. He reaffirmed the agency’s commitment to developing future-ready learners by integrating technology, enhancing critical thinking, and strengthening public-private collaborations.

One key session featured a panel discussion with respected education experts and policymakers:
Dr. Karol Mark Yee, Executive Director o of the Second Congressional Commission on Education (EDCOM 2)
Dr. Dina Joana Ocampo, Professor at the University of the Philippines and former DepEd Undersecretary for Curriculum and Teaching
Ms. Rhodora Ferrer, Executive Director of the Private Education Assistance Committee (PEAC)
Atty. Joseph Noel Estrada, Legal Counsel of the Coordinating Council of Private Educational Associations (COCOPEA)
Moderated by Dr. Edizon Fermin, Vice President for Academic Affairs at National Teachers College, the discussion focused on improving learning outcomes in the Philippines. It emphasized evidence-based policy decisions, stronger accountability among education leaders, and the importance of authentic assessments to accurately measure student progress.

In the afternoon, Dr. Amy Berry, Director of EngagED Consulting, led a plenary session on student engagement. She challenged traditional approaches and introduced innovative methods that empower both teachers and students to co-create meaningful learning experiences.

A Moment of Gratitude and the Symphony of Learning
The second day of AECON began with a Thanksgiving Mass celebrated by Most Reverend Jesse Mercado, Bishop of Parañaque, reflecting on the journey of Rex Education and its mission to support Filipino education.

After the mass, REX CEO Don Timothy Buhain introduced the Symphony of Learning Solutions, a suite of educational resources supporting lifelong learning, from early childhood to professional development. This initiative highlights REX’s commitment to integrating assessment, intervention, and enrichment for educators and learners.

Buhain compared learning to a symphony, where every effort, resource, and voice comes together to create something meaningful. He assured, “The symphony will improve—with practice, continuous learning, change, and execution. In the future, there will be additions when they are necessary. We will listen and count on our Edukampyon community, including the voice of our learners.”

The Symphony of Learning Solutions includes lesson exemplars, learning instruments, digital platforms like Schoology, and targeted assessments to ensure well-rounded education at every stage.

A Unified Pledge for Quality Education
As the congress concluded, a spirit of unity filled the hall as attendees stood for the Edukampyon Pledge. Led by Jeanne Marie Tordesillas, Chief Marketing Officer of REX, this solemn moment reaffirmed the commitment of educators and education stakeholders to advancing quality education, advocating for policies that support meaningful learning, and prioritizing the best interests of Filipino learners.

75 Years and Beyond: The Edukampyon Commitment
Reaching 75 years is a testament to Rex Education’s dedication to every learner and educator it has served. The journey continues.
In his message of gratitude, REX Chairman and President Atty. Dominador Buhain thanked all the Edukampyons and shared, “Seventy-five years, and our work is not yet done. The future demands more from us, and we accept that challenge with open hearts and minds… We vow to continue listening, learning, and innovating to provide high-quality learning solutions for every Filipino learner.”

As Rex Education looks beyond 75 years, its commitment remains—to be the trusted katuwang of every Filipino educator, school, and learner, fostering lifelong learning for generations—para sa bata, para sa mamamayan, para sa bayan, for life.

Elevate Your Style with HONOR X8c, Available Nationwide for P13,999; Opens New Store in Robinsons Ilocos
Expanding Horizons as HONOR Brings Style and Innovation Closer to Filipinos

Leading the ribbon-cutting ceremony for the newest HONOR Experience Store in Robinsons Ilocos are HONOR Philippines’ Public Relations Manager Pao Oga, Robinsons Ilocos Mall Manager Rayma Bumagat, Robinsons Ilocos Admin Manager John Paul Antonio, Silicon Valley Cluster Head Marco Clifford Agruda, and Concept Store Branch Manager Chona De la Cruz.
Ilocos Norte, Philippines, March 22, 2025 – HONOR Philippines proudly unveiled its newest Experience Store at Robinsons Ilocos, marking another milestone in the brand’s expansion. Alongside this grand opening, HONOR introduced the HONOR X8c, a sleek and innovative smartphone tailored to meet the dynamic lifestyle of its users.

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The event brought together HONOR fans, tech enthusiasts, media partners, and key figures from HONOR Philippines for a celebration of style and innovation. Leading the ceremonial ribbon cutting were HONOR Philippines’ Public Relations Manager Pao Oga, alongside Robinsons Ilocos Mall Manager Rayma Bumagat, Robinsons Ilocos Admin Manager John Paul Antonio, Silicon Valley Cluster Head Marco Clifford Agruda, and Concept Store Branch Manager Chona De la Cruz. Their presence underscored the brand’s commitment to growth and collaboration in the region.

A Day of Festivities and Excitement
The celebration began with a warm welcome from host Jaynard Lamarca, setting the tone for a vibrant and engaging program. Attendees were treated to an exclusive performance by local talent Michelle Pascual, who added a musical flair to the festivities.

Interactive games like the “Guess the Phone Challenge” and “Color Dodge Game” brought the audience closer to HONOR’s newest offerings, with participants walking away with exciting prizes, including cash rewards. These activities allowed attendees to experience the innovative features of the HONOR X8c firsthand, demonstrating its durability, sleek design, and powerful performance.

Where Style Meets Performance

All smiles while they check out the features of the New HONOR X8c

The HONOR X8c takes center stage with features that combine style and cutting-edge technology:
· Durability: A 5-star SGS Premium Performance rating ensures superior resistance against drops and water exposure.
· Visual Comfort: 3840Hz Risk-Free PWM Dimming minimizes eye strain during prolonged use.
· Powerful Specs: 512GB Ultra-Large Storage and 16GB RAM for seamless
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multitasking and large media storage.
· Innovative Features: MAGIC OS 9.0 for a personalized experience and a 50MP front camera with HONOR AI Eraser to elevate selfies.
“The opening of our newest Experience Store in Robinsons Ilocos is a testament to our commitment to making innovative technology accessible to every Filipino. The HONOR X8c, with its stylish design and powerful features, reflects our dedication to empowering users to go beyond,” shared Pao Oga during his opening remarks.

Affordable Innovation
Available for just Php 13,999, the HONOR X8c combines affordability with innovation. Customers who pre-ordered the smartphone and claimed it during the event were rewarded with freebies, including the HONOR Gift Speaker II and HONOR Earbuds II.

Celebrating Growth and Community
The event concluded with heartfelt thanks to HONOR’s loyal fans, media partners, and the Robinsons Ilocos team for their support. Guests explored the newly opened Experience Store, designed to provide an immersive and personalized retail experience.

Colors, Pricing, and Availability
The HONOR X8c is available in Midnight Black, Moonlight White, and Marrs Green. It can now be purchased at HONOR Experience Stores nationwide and online via Lazada, Shopee, and TikTok Shop.

For more information, visit HONOR’s official website at www.hihonor.com or follow their social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines).

About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

Media Contacts:
Pao Oga
PR Manager
paoo_honor@prl.ph
09190016898
Denis Santos
PR Supervisor
deniss_honor@prl.ph
09171745327
Jaye Mendoza
PR Officer
jeremiem_honor@prl.ph
09997025053

Global technology brand HONOR today announced the launch of the HONOR Magic7 Pro in Europe, the Middle East and Africa, and Asia Pacific regions. Committed to providing the ultimate AI Phone experience, HONOR introduced the HONOR Magic7 Pro which features cutting-edge AI capabilities that revolutionize photography, enhance display quality, and deliver exceptional hardware performance. The HONOR Magic7 Pro comes with the Google Gemini app pre-installed1. This AI assistant from Google can help users enhance ideas, learn in new ways, write emails, plan events and more.

“We are excited to introduce our latest flagship lineup, the HONOR Magic 7 series, which seamlessly integrates both on-device and cloud AI capabilities to deliver a more intuitive, intelligent, and secure user experience,” said George Zhao, CEO of HONOR. “We have adopted a range of innovative approaches to reinvent the smartphone from the fundamental operating system and hardware level, bringing true intelligence to the device.”

Empowering Smart Lifestyle with AI-powered MagicOS 9.0

The HONOR Magic7 series offer a truly personalized and intelligent interface that seamlessly integrates AI into everyday tasks. With the enhanced capabilities on Magic Portal2, users can circle desired objects within the screen and enable instant text and image comprehension and access wanted app services instantly. Catering to diverse user scenarios, the Magic Portal supports a wider array of applications encompassing social media, entertainment, travel, productivity, and shopping needs. Especially, with improved semantic understanding of landmarks and movie IPs, the Magic Portal now can swiftly direct users to entertainment applications with ease.

To safeguard users against potential deepfake scams and ensure online security, the HONOR Magic7 series stand as the industry’s first commercial device that integrates the groundbreaking on-device AI Deepfake Detection technology. This feature employs advanced algorithms to identify manipulated content through analyzing pixel-level synthetic imperfections, border compositing artifacts, inter-frame continuity, and more, protecting users
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from potential deepfake scams during video calls.

Empowering users to maximize productivity, the HONOR Magic7 series feature a wide range of functionalities such as AI Translation and HONOR Notes, making it an essential tool for professionals striving for excellence at work. With AI Translation, the HONOR Magic7 series offer instant translation for up to 13 languages3, helping users to bridge language gaps during real-time interactions. Additionally, HONOR Notes supports the AI Summary feature that can quickly analyze the content of users’ notes and provide a content abstract while AI Minutes enables users to distill essential insights from lengthy meeting transcripts.

Google Gemini App

Gemini’s overlay offers quick access to Google AI assistance and context-aware help with what’s on the screen. With Gemini extensions users can find and take action from information from the Google apps and services like Maps, YouTube, Flights, and Hotels. Users can even create captivating images for fun, inspiration, work and anything in between with Gemini. Users can also go Live with Gemini to brainstorm ideas, simplify complex topics, and rehearse for important moments with real-time responses – just click on the Gemini Live button in the Gemini app. Designed to adapt to various conversational styles, Gemini allows users to change their thoughts mid-sentence, ask follow-up questions, and multitask effortlessly.

Revolutionizing Photography Experience with AI HONOR IMAGE ENGINE

To provide users with exceptional photography experience, the HONOR Magic7 Pro is equipped with an advanced HONOR AI Falcon Camera System. With the 50MP Super Dynamic HONOR Falcon Main Camera, users can capture intricate details and brightness in various lighting conditions, thanks to its industry-leading 1/1.3-inch Super Dynamic HONOR Falcon Camera sensor and f/1.4 adjustable aperture lens. The 50MP Wide Camera broadens users’ field of view, making it perfect for landscape shots or group photos. In addition, the 200MP Telephoto Camera is ideal for those who enjoy photographing distant subjects and stunning nightscapes, featuring the advanced 1/1.4″ telephoto sensor with a large f/2.6 aperture. This enhancement ensures outstanding clarity and exceptional light intake, even in challenging lighting conditions.

Harnessing the power of both the Light and Shadow Portrait Large Model, the Capture Enhancement Large Model and the Telephoto Enhancement Large Model, the HONOR Magic7 Pro integrates the AI HONOR IMAGE ENGINE – the industry’s first Mobile Imaging System with Hybrid (device-cloud) AI Large Models, providing users with a sophisticated and intelligent photography experience with elevated imaging capabilities. The Harcourt Portrait Modes offers users creative options for capturing striking portraits with refined lighting, while the AI Enhanced Portrait feature delivers ultra-high definition portraits that ensure the true colors of every subject shine through. Introducing AI Super Zoom, designed for framing breathtaking sceneries with a remarkable focal length range of 30x to 100x, capturing crystal-clear images even from great distances. With HONOR AI Motion Sensing Capture, users can capture precious moments with exceptional clarity. Additionally, HD Super Burst allows users to freeze high-speed action sequences with precision at 10 frames per second, ensuring that every movement is precisely captured in every single shot.

Unrivaled Battery Life Combined with Exceptional Gaming Performance

Featuring a 5850 / 5270mAh4 Third-generation Silicon-carbon Battery, the HONOR Magic7 series use innovative silicon-based anode materials for enhanced performance. This battery provides reliable power in low temperatures and supports fast recharging with 100W Wired HONOR SuperCharge and 80W Wireless HONOR SuperCharge, allowing users to achieve a full charge in just 33 minutes5 with a compatible wired charger, making it an excellent choice for individuals who need quick charging solutions. Additionally, the integrated 4-in-1 HONOR
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E2 Chip enhances power management and conducts battery health detection, intelligently adjusting current based on environmental factors and workload demand. This innovation improves safety and reliability while prolonging the lifespan of flagship smartphone battery performance, even under extreme weather conditions.

Powered by the Snapdragon® 8 Elite Mobile Platform6, the Magic7 series are equipped with the advanced Qualcomm® Oryon CPU and Qualcomm® Adreno GPU. Coupled with the industry’s first AI Real-Time Rendering technology, supported by HONOR’s on-device AI capabilities and Snapdragon’s heterogeneous computing architecture, the device delivers PC-level graphics and nearly full-frame gameplay, allowing users to enjoy an unparalleled and responsive gaming experience. Featuring the first AI Predictive Scheduling Engine, the device utilizes AI scene prediction and precise frame rate recognition for optimal system management, ensuring industry-leading frame rate stability with fluctuations below 0.27. Additionally, the device boosts a stereo speaker with an integrated ultra-large sound cavity and spatial audio. Enhanced by a bass enhancement algorithm, this feature delivers a powerful and resonant bass for a richer audio experience.

Pioneering All-around Natural Light Simulation with the Natural Light HONOR AI Eye Comfort Display

The HONOR Magic7 series boast a range of AI-enabled eye-comfort features, including the Circular Polarized Light Display which mimicks the characteristics of sunlight and providing gentle, consistent lighting from any angle. With 4320Hz Risk-free PWM Dimming8, Circadian Night Display, Natural Tone Display, Hardware-level Low Blue Light Technology, and more, the 6.8-inch HONOR Magic7 series marks a breakthrough with the Natural Light HONOR AI Eye Comfort Display, which achieves all-around natural light simulation, including color, spectrum, polarization, continuity, brightness and rhythm, pioneering a new standard in eye care by simulating natural light characteristics across all dimensions. Additionally, the HONOR NanoCrystal Shield provides exceptional durability by being ten times9 more drop-resistant than normal glass and certified for dust and water-resistant capabilities, ensuring the HONOR Magic7 series are protected from daily wear and tear.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves

Nothing beats enjoying free refreshments that are not only yummy but ones that can also help boost your immunity. Goodday Cultured Milk Drink is making this possible with the rollout of its “YUMimmunity Machine” in select areas in Metro Manila and Cebu City.

The Goodday “YUMimmunity Machine” is a cool and fun way to get a free 350ml bottle of any of the three delicious flavors of Goodday Cultured Milk Drink – creamy Original, yummy Strawberry, or juicy Mango. Just approach the interactive bottle-dispensing machine and scan the QR code to register. Take a photo at the machine before getting your free Goodday bottle – don’t forget to strike a pose and give your most blooming smiles.

The YUMimmunity Machine is an interactive machine that was inspired by the desire to make Goodday Cultured Milk Drink more accessible in a fun, creative and engaging way. It’s as if Goodday’s Paraprotectors themselves, namely Ori (Original), Beri (Strawberry), and Go Go (Mango), have landed in the Philippines, bringing along a playful and interactive way to share the product’s health benefits.

Made from Japanese technology, Goodday Cultured Milk has LAC-Shield, or paraprobiotics Lactobacillus paracasei MCC1849 that helps boost immunity. Paired with a proper diet and exercise, Goodday can provide daily “YUMimmunity” with its all-around benefits and delicious taste.

Make your day even more special by enjoying a free bottle of Goodday Cultured Milk Drink from the “YUMimmunity Machine”. It will be available in select areas in Metro Manila and Cebu City, so keep your eyes peeled on Goodday’s Facebook to catch the machine’s next location and get a free delicious and nutritious drink.

Grab a bottle of Goodday Cultured Milk Drink at any supermarkets, grocery stores and convenience stores near you. For more information and updates, don’t forget to like and follow Goodday Cultured Milk on Facebook.

A product of Asahi Beverages, Goodday Cultured Milk is officially distributed by Universal Robina Corporation (URC). URC manufactures and distributes other well-loved Pinoy snack and beverage products such as C2 Cool and Clean, Great Taste Coffee, Jack ‘n Jill Piattos, Nova, Maxx, Cloud 9, Magic Crackers, and many others. To learn more about URC, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines) and TikTok account (@URCPhilippines).  

Goodday Cultured Milk Drink mascot Beri with guests at The Atrium Makati.

Get a free bottle of Goodday Cultured Milk Drink with the Goodday bottle-dispensing machine.

Guests enjoyed a free bottle of Goodday Cultured Milk Drink upon visiting the interactive bottle-dispensing machine.

Mega Prime Foods Inc. (MPFI) is strengthening its global footprint with a strategic expansion into Dubai, introducing its leading product categories—including Mega Sardines, the Number 1 Sardines in the Philippines, Mega Mackerel, Mega Squid, Mega Prime Corn & Mushroom, and Mega Prime Nata—to the Middle Eastern market.

As part of this exciting move, MPFI participated in Gulfood 2025 at the Dubai World Trade Center (DWTC) in Dubai, United Arab Emirates (UAE), one of the world’s largest food and beverage exhibitions, alongside the Export Sales and Marketing teams, providing a platform to showcase Mega Sardines’ fresh-catch quality, Mega Mackerel’s rich and flavorful taste, Mega Squid’s quality seafood offering, Mega Prime Corn & Mushroom’s kitchen convenience, and Mega Prime Nata’s refreshing versatility. These products were introduced not only to Filipinos in the UAE but also to Dubai’s diverse, multicultural community, reinforcing the company’s vision: “To bring pride to Filipinos by providing world-class brands that uplift people’s lives.”

MPFI also took part in Barrio Fiesta Dubai and Mega Prime Foods at Kooya Filipino Eatery, where key Filipino influencers in Dubai—such as Love, Josie, Bengs Hyu, Pinay Indian Accent, and Kai Torreflores—joined the celebrations, expanding the brand’s presence in the region.
Strengthening its foothold in the UAE market, MPFI has partnered with Baqer Mohebi Enterprises to make its products widely available in Baqer Mohebi Supermarkets across key locations in Dubai.
“Our entry into Dubai is a milestone that reflects our commitment to delivering high-quality Filipino flavors to the global stage,” said Michelle Tiu Lim-Chan, President and CEO of Mega Prime Foods. “We are excited to connect with international partners and expand our reach, ensuring Mega Prime Foods remains a trusted name in households worldwide.”
This expansion marks a proud step forward in MPFI’s journey to bring authentic Filipino flavors to the world, uplifting Filipino heritage and solidifying its position as a global food player.

Strengthening MPFI’s Global Presence
This expansion comes at a pivotal time as MPFI celebrates its 50th anniversary, marking five decades of excellence and innovation in food manufacturing. Establishing a stronger foothold in the UAE is a significant step in the company’s mission to make Filipino products a recognized staple worldwide.

Dubai presents an ideal opportunity for MPFI’s international growth: (1) As a leading culinary hub in the Middle East, it attracts top chefs, restaurateurs, and food innovators from around the world. (2) Its diverse and multicultural population fuels a strong demand for international flavors, including Filipino cuisine. (3) With a well-developed food industry and status as a global trade center, Dubai serves as the perfect launchpad for MPFI’s high-quality products.

Beyond its large Filipino community, Dubai allows MPFI to introduce authentic Filipino flavors to a broader international audience, positioning Filipino cuisine alongside the world’s most celebrated food cultures.

Committed to Global Growth
MPFI’s entry into Dubai is part of its broader international strategy, reinforcing its dedication to food excellence, innovation, and authenticity. As it expands beyond borders, the company remains committed to upholding the quality and heritage that have made Mega a household name for generations.

For more information, visit megaprimefoods.com.ph or shop at its official stores in Shopee, Lazada and Tiktok Shop.