Tutuban Center launches Tutuban Center Home Club

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Tutuban Center, Manila’s bargain shopping destination, recently established the Tutuban Center Home Club (TC Home Club) as part of its community development activities.

TC Home Club seeks to empower women of today, especially the underprivileged ones living within the Tutuban Center community and nearby cities with little or no education, to gain the confidence of facing challenges in life when raising a family. The club will seek these mothers and reach out to them by providing a venue for trainings and seminars to help them develop and discover specific skills they may have to become a possible source of livelihood.

The 3-hour training sessions started last February 5, 2016 and will run every Friday from 1:00 p.m. to 4:00 p.m. until March 11, 2016 at the Tutuban Center Food Court located at the 3rd floor of Tutuban Center Centermall and at Tutuban Center TMX exhibition center.

During the initial session, the mothers underwent training sessions to learn how to become a massage therapist, barista, manicurist/pedicurist, haircutter, or even how to make sweet treats like “pastillas.” Training was provided by representatives from the Technical Education and Skills Development Authority or TESDA. Attendees were also handed out TC Home Club shirts, ID cards, and other peripherals, including eco-bags.

Next training sessions will teach women from different backgrounds how to become entrepreneurs, cosmetics/make-up application, even vital tips on parenting and other important topics.

To join TC Home Club, participants must show a Barangay Clearance, ID and duly accomplished TC Home Club registration form at the Tutuban Center Marketing Office located near the Tutuban Center Food Court. Also, this event would not be possible without Smart Communications, Inc., DKT Health, Inc., Torque Philippines, Robinsons Supermarket, Department of Health – Commission on Population, TESDA, Kalye Negosyo and HBC.

“We hope more women will join our training sessions because it will definitely help them be more self-reliant as they face life’s challenges. We invite them to attend because they will definitely learn here. And if these initial sessions prove successful, we can hopefully extend this program for the whole year,” says Ms. Sylvia Tecson, Vice President for Sales and Marketing of Tutuban Properties, Inc. (TPI).

Tutuban Center is located along C.M. Recto Avenue in Manila and is open daily from 9 a.m. to 12 midnight. Visit our Facebook page, www.facebook.com/TutubanCenter, follow our Twitter and Instagram accounts @TutubanCenter for more details.

Jollibee Launches it’s Newest Campaign Ad on Valentine’s Day

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Capturing the country’s largest fast food chain’s enduring love affair with generations of Filipinos, Jollibee’s four new made-for-digital videos are now available for viewing online in time for Valentine’s Day celebration. To tug at viewers’ heartstrings are stories inspired by real-life experiences that all show how Jollibee has played a meaningful role in the lives of Pinoys.
During the exclusive media premier held at My Cinema in Greenbelt 3, members of the press were treated to an advanced viewing of 4 heart warming “Mga Kuwentong Pilipinong pinasarap ng Jollibee” videos.
Jollibee Global Brand Chief Marketing Officer Francis E. Flores said, “Every Pinoy can relate to the TV ads as they are based on real stories from our customers. They depict the everyday lives of Filipinos and how they express their love to their families, and the role that Jollibee plays in making each memory more memorable.”

The stories are told through the eyes of a real-life and long-time store manager, who through 22 years have seen more than her fair share of families bonding at Jollibee, which has served as a happy second home for most Filipinos. This is captured in the omnibus video which ties all the stories together.

The “ALMUSAL” video features an old couple who regularly gets breakfast at Jollibee, getting the same meals as part of their daily morning routine. The story takes a bitter sweet twist as the husband carries on the breakfast tradition with their daughter when the wife passes away.

The “TAGPUAN” video features a young boy who got lost in the mall and was found by his mom at Jollibee. The story capitalizes on accounts of real moms’ precautionary practice of telling their kids to go to the nearest Jollibee store if they get separated at the mall.

Emphasizing how Jollibee’s influence is strongest among kids, the “JABEE” TVC features a toddler who’s first word is “Jabee” (baby talk for ‘Jollibee’), and he utters this line all throughout the day, signifying his fondness for the brand.

Ianco Dela Cruz, TVC Director, said, “It is really quite a challenge to be able to capture the different kinds of bonding moments that Filipino families have shared inside Jollibee stores throughout the years. Lucky for the team, we had a wealth of personal experiences to draw from, coming from real customers through the years who have made lasting memories in a Jollibee store. We, the cast and crew, hope that these Jollibee videos bring you on a journey to be closer with your families.”

Express the love with Shell V-Power Nitro+

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One of the seven wonders of the ancient world, the Hanging Gardens of Babylon is a piece of architecture that was built to please a queen. According to stories, King Nebuchadnezzar had the Hanging Gardens built to take the homesickness of his queen, Amytis, away.

Since history began, showing love has come in various forms of grand gestures to sweet nothings. And every February, mere mortals take on a whole new level to express their love to the queens and kings of their own, who can take you at the heights of bliss. If love is expressed to people who can bring you your heart’s desires, love should also be expressed to the faithful partners on the road– your car.

This February, Pilipinas Shell encourages motorists to go all out and express their love for their most trusted road companion by giving it the care it deserves and by filling it up with Shell’s premium performance fuels, Shell V-Power Nitro+. Shel V-Power Nitro+ fuels are designed to fight gunk and corrosion, the two performance-robbing threats that can hamper an engine’s performance.

“For us at Shell, vehicles are not just machines that bring us to our destinations, but rather they are important companions that give every motorist an exciting and memorable experience on the road. This is why we continue to share the passion of motorists in taking care of their vehicles,” said Anthony Lawrence Yam, Vice President for Retail at Pilipinas Shell.

To support the Filipino motorists’ testament of love for their vehicles, Shell carried out a week-long celebration for their customers that started last February 8 and will culminate on Valentine’s Day, February 14. In the event called the KissCar Cam Challenge, car owners are encouraged to show their love for their cars for a chance to win special prizes, including a trip for two to the most romantic city in the world, Paris, France. Motorists from different key cities in the Philippines joined the challenge and showed their affection for their cars through kissing and hugging their vehicles.
And because there are more ways than one to show love, Shell hosted a date night that exhibited love in its many artistic forms. In an early celebration of Valentine’s Day, the #LoveMyCar Date Night gave the guests a romantic experience with music and poetry. Maximizing the power of words, Shell invited spoken word artists to perform original and beautiful pieces that transported the audience to a unique story-telling experience.

If love can be expressed through words and music, the greatest display of all is through action. The same can be said for giving your vehicles the grand display of affection it deserves.
“From regular maintenance checks, to simply keeping it in pristine condition, the vehicles that take us to exceptional destinations and give us exciting experiences on the road deserve it all. As we enjoy our road trips, we encourage motorists to continue to express their love for their cars by filling up with Shell’s premium performance fuels that are designed to protect engines from gunk and corrosion, Shell V-Power Nitro+.”

About Shell quality fuels

Providing Filipino motorists with the latest technological innovations that meet the more stringent emission standards, all Shell quality fuels in the Philippines have been Euro 4-certified since January 2016. All Shell quality fuels were developed to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, smarter infrastructure, promoting smarter use, and by developing new energy sources while addressing the impact on the environment, through cleaner burning-natural gas and advanced fuels and lubricants technology.

Hitachi to host “Hitachi Social Innovation Forum in the Philippines

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Hitachi Asia Ltd., a subsidiary of Hitachi, Ltd (TSE:6501, “Hitachi”), announced that it is hosting a “Hitachi Social Innovation Forum in Philippines Last February 12, 2016 at New World Makati Hotel. The aim of the forum is to discuss the need for sustainable to address the challenges facing the Philippines and the region.

Mr. Arnel Paciano Casanova, President and Chief Executive Officer of the Philippines Bases Conversion and Development Authority (BCDA), will grace the event as guest of honor.

Through hosted exhibition and business seminar, the forum will showcase a broad range of solutions in Hitachi’s “Social Innovation Business”, which combines infrastructure and advanced information technologies. Customers, business partners, and major stakeholders in the Philippines will be able to have a better understanding of Hitachi’s key business fields such as information and telecommunication systems, power systems, healthcare, and transportation.

The Social Innovation Forum will provide an opportunity to discuss technological answers to various issues particularly in the Philippines. The keynote speaker will be Mr. Hiroaki Nakanishi, Chairman & CEO of Hitachi will explore global mega trends that requires Social Innovation and how Hitachi’s expertise can drive these opportunities.

Delegates will also be hear from Hitachi speakers Mr. Mitsuhiko Shimizu, General Manager of Hitachi Asia Ltd. Philippine Branch, Mr. Alistair Dormer, Global CEO of Hitachi – Rain and Chairman of Hitachi Rail Europe, and Mr. Alireza Aram, Senior Vice President of Energy Solutions Company. They will share their views on the Philippines market growth and upcoming challenges, and introduce some of Hitachi’s solutions to meet the market needs of urbanization from the view of Energy Management, Urban City Development, and Public Transportation supported by Information Communication Technologies.

This is the third Hitachi Social Innovation Forum to be held in Southeast Asia (SEA), following successful event in Singapore in 2014 and Myanmar in 2015. Hitachi is placing increasing emphasis on SEA as it aims to increase its overseas sales ratio from 45% in FY2013 to over 50% in FY2015 under its “2015 Mid-term Management Plan”. Asia is one of the most important market for the Hitachi Group, and the Company is aiming to increase its revenue in Asia(excluding China) from 989.9 billion yen in FY 2013 to 1,100.0 billion yen in FY2015. To further expand its Social Innovation Business in this region, Hitachi is planning a series of upcoming Social Innovation Forums in other Sea countries in FY2016.

Mr. Ichiro lino, Chief Executive for Asia Pacific, Hitachi, LTd. said, “Throughout our long history in Asia, Hitachi has been working closely with various countries to support the region’s long-term development.For the Philippines, this began 86 years ago when we supplied hydro turbines to Davao. We are very excited to see the country’s rapid economic growth particularly in recent years, driven by strong government support. Through the Social Hitachi Innovation Forum held in the Philippines, we hope to showcase successful examples of Hitachi’s Social Innovation Business and how these can contribute to the Philippines and this region.”

Hitachi aspires to drive Innovation together with all of its stakeholders in ways that make positive contributions to society and seeks to inspire a world that provides safely, comfort and convenience to people throughout the planet, as well as for future generations.

Century Tuna Superbods gets bigger, better, and sexier as it celebrates 10 years of fitness and health

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Bigger. Better. Sexier. Temperatures rise across our pulsating tropical isles in what is envisioned to be the hottest Superbods search yet: the Century Tuna Superbods Nation 2016. Making a bolder statement and an even bigger splash on its 10th year of sexy, watch out as Century Tuna Superbods take the country by storm—TEN-fold!

With a lineup of enticing activities leading up to the finals night to be held on April 10, 2016 at the ultra exclusive Palace Pool Club, Century Tuna Superbods Nation 2016 promises to be the most anticipated happening this summer season—a health and fitness revolution to rock the nation!

“As we mark a glorious decade of promoting health and fitness through our bi-annual Superbods search, which has since become a much anticipated event, we felt that it’s only proper that we raise the bar to even greater heights,” says Greg Banzon, general manager of Century Pacific Food, Inc. “Not only have we widened the scope and reach of our search, we will also be mounting a series of exciting events that form part of an over-all campaign for a change to a healthier lifestyle and reform in fitness across the country.”

Of course, headlining Century Tuna Superbods Nation 2016 are the ultimate Superbods Anne Curtis and Derek Ramsay who will all take the stage in the sizzling finals night runway show that is bound to deliver an exhilarating evening of fun, fitness, and fitspiration.
Century Tuna Superbods gets bigger, better, and sexier…

To take part of this much-awaited competition, simply download the Century Tuna Superbods Nation mobile app, an easy-to-use tool that’s designed to help users get fit and healthy while keeping abreast of the latest news on the Superbods competition. Once registered and approved, users get to see all the features of the app, get updated on summer events and activities, join the engagements presented by Century Tuna and submit an entry to the 2016 Superbods competition. This unique app lets users vote, follow, and share the journey of the Superbods finalists for the whole duration of the Superbods competition. Plus, users also get the chance to win invites to the finals and party night, and grab exciting prizes as well.

Schedule of go-sees for aspiring Superbods will be held on February 9, 15, 20 and 28 at Davao City, Cebu City, Pampanga and Manila, respectively.

To help the Superbods finalists stay on track and in tip top shape, mentors and coaches, including Jim Saret and Chef Nadine Tengco, will be on hand to facilitate a Superbods Camp aimed at improving the over-all lifestyle and well being of the Superbods finalists. A Superbods Weekend Fitness Fair, meanwhile, allows for consumer engagement, participation, and empowerment towards the achievement of their personal fitness goals.

“Since its inception in 2006, it has always been the vision of Century Tuna Superbods to encourage our consumers to get healthy by living right,” Gela Gamboa, Century Tuna marketing manager relates. “Which is why, this year, we’re enjoining everyone to get involved: aside from joining the search, consumers can download the app to get into the Superbods lifestyle. And then there’s the Superbods Weekend Fitness Fair at Bonifacio High Street where lots of fun activities, which they can enjoy together with celebrities and Superbods finalists, await them.”

With all these exciting elements, there’s no doubt, Century Tuna Superbods Nation 2016 will make this coming summer a blazing season to remember.

Honda Ushers Groundbreaking Liquid-Cooled 6-Speed Sports Engine on RS150

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Honda Philippines, Inc. keeps on delivering breakthrough innovations in the local motorcycle industry with a variety of excellent product offerings that suit every Filipino’s need for everyday commuting.

Last year, it has launched four motorcycles that are both high on design, style, and functionalities, and also featured groundbreaking technologies that only Honda can deliver with superiority and class.

The newest product offering that has come off Honda Philippines’ assembly line is its new generation sports motorcycle known as the RS150, which was officially launched in November last year and is currently making its way to Honda dealerships all over the country.

More than its stylish and sporty looks, the RS150 has a major plus factor going for it that no competition can match at this point in time – it is powered by a new generation liquid-cooled, 150-CC, DOHC, six-speed sports engine.

The groundbreaking engine was borne out of Moto GP DNA, officially making it the latest iteration to the world-class racing engine suited for sports motorcycles. The new generation engine of the RS150 also comes with class-leading advance technology, giving its users additional advantages over other sports motorcycles.

Like the other motorcycles that were introduced by Honda Philippines to the Filipino market last year, the RS150 is brimming with excellent engine technology which is just beginning to catch on with the competition.

It features an intelligent and accurate programmable fuel injection (PGM-FI) which is capable of supplying the optimum fuel and air mixture in the combustion chamber for efficient engine power while ensuring low emission.

In fact, the motorcycle has been proven to comply with the stringent Euro 3 standards, which means that it has very negligible emission or effect to air pollution.

The sports motorcycle also has other features to complement its excellent engine performance including an O2 sensor, a catalytic converter, and a bank angle sensor.

The engine of the RS150 is also liquid-cooled with auto fan. It features an advanced radiator with electronic fan that automatically turns at a temperature of 103 degrees Celsius to prevent any form of overheating and maintain a consistent and safe operating temperature throughout the powertrain.

The RS150 is also the first motorcycle model under the Honda sports category and given its positive and warm reception from its initial owners and prospective buyers alike, it is certainly not going to be the last.

It is likely that the next exciting sports motorcycle models from Honda will be utilizing the same engine now being used on the RS150 while continuously building on the technology that the world’s No. 1 motorcycle manufacturer has been known to do.

In terms of other innovative technological features, the RS150 sports a futuristic digital meter panel to keep the driver informed of vital operational indicators. It also has sharp and sporty LED headlight to ensure brighter illumination especially at night. For security purpose and protection against theft, the RS150 also features an auto secure key shutter.

As far as its sporty, stylish, and functional design goes, the RS150 has a clip-on handle bar to support sporty driving style, stylish tail light, sporty cast wheel with tubeless tire, sporty pillion step, and sporty under cowl.

For added safety and protection of the driver, the RS150 features a twin perimeter frame to support engine performance and maneuverability even while driving at great speeds, a front and rear disc brake, and a rear monoshock for optimum shock absorption.

To know more about this superb engine and to get updates on the continuation of the Gen S story, connect with Honda through their website at www.hondaph.com or visit www.facebook.com/hondaph or contact the local dealer nearest you!

1ST PHILIPPINE ENVIRONMENT SUMMIT SET

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The 1st Philippine Environment Summit, a celebration of the Philippine environmental movement, will be held on Feb 9 to 11 at the SMX Convention Center, Mall of Asia. The 3-day event will showcase programs and projects, as well as breakthroughs and innovations that contribute to the social and economic advancement, while protecting the environment. There will also be an exhibit area featuring eco-friendly products and services.

With “Greening Together, Growing Better” as theme, the summit will feature renowned leaders of government, the church, environment, civic organizations and academia as plenary and resource speakers in breakout sessions and as exhibitors. Also attending the event are lead members of environmental civil society organizations, leaders of government and business, as well as individual and institutional environmentalists.

President Benigno Aquino III, Luis Cardinal Tagle, former SC Justice Reynato Puno, and internationally renowned environmental activists Dr. David Suzuki and Dr. Vandana Shiva are some of the invited speakers, while leading Presidential aspirants in the coming national elections will be asked to present their environmental agendas.

The Summit is co-organized by the Green Convergence — a large coalition of environmental and developmental organizations, networks, faith-based groups and individuals — and the Department of Environment and Natural Resources (DENR). Also supporting the event are the Energy Development Corporation, Tourism Promotions Board, Foundation of the Philippine Environment, PTFCF and Trans-Asia Renewable Energy.

The main objectives of the Summit are to disseminate information to the public on the developments, achievements, challenges, programs and projects in relation to food safety, environment and natural resource protection and conservation and sustainable economy; strengthen and energize networking between and within the public and private sector and within and across various sectors and groups, formulate policy recommendations; and showcase convergence initiatives between and /or among government, civil society, business, and other sectors of society.

“In celebrating the advancements in environmental protection achieved through private and public initiatives, we hope to create an opportunity for all sectors to unite and collaborate,” says Green Convergence president Dr. Angelina Galang. “The 1st Philippine Environment Summit is a call to government and the Filipino people to unite in accelerating the drive towards national sustainable development.”

The Summit will be plenary sessions in the morning and breakout sessions in the afternoon, and a simultaneous three-day exhibit. Another highlight of the event is an awards ceremony recognizing LGU eco-champions. It concludes with the environment movement’s resolution for specific desired actions by the most influential sectors – government and business – that will protect the environment in pursuit of sustainable development in the Philippines.

To register for participation, join the exhibits, or know more about the 1st Philippine Environment Summit, call 225 7330 or visit greenconvergencephil on Facebook.

3 Years in the Making: FUJIFILM unveils much-anticipated Fujifilm X-Pro2 and X70 in Manila

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The long wait is over as FUJIFILM, one of the world’s best regarded camera brands unveils two new powerful and superior camera lines only days after their Japan launch – FUJIFILM X-Pro2 premium interchangeable lens camera and the more compact FUJIFILM X70. The worldwide launch was led by FUJIFILM Corporation President Shigehiro Nakajima and FUJIFILM executives in Tokyo, Japan. The Philippine launch was held last January 21 at Discovery Suites in Ortigas.

FUJIFILM started the mirrorless revolution in 2012 with the retro styled X-Pro1. Like its predecessor, FUJIFILM X-Pro2 is a flagship model that takes advantage of the best in FUJIFILM technology. It is set to change the way Filipinos look at the more lightweight, powerful and aesthetically superior volition to DSLR cameras.

A tightly-held secret that was three years in the making, FUJIFILM X-Pro2 is an ideal tool for professional photographers. It boasts the world’s only Hybrid Multi Viewfinder making use of the exceptional Electronic viewfinders (EVF) used by mirrorless cameras and optical viewfinders which most documentary, reportage and street photographers prefer for a more natural view. It incorporates them both, harnessing a technically remarkable Multi-Magnification ability that automatically switches viewfinder magnification according to the lens the photographer is using plus the Electronic Rangefinder so it simultaneously displays the electronic viewfinder on top of the optical one. You get the best of both worlds.

FUJIFILM X-Pro2 also has a newly developed 24.3MP X-Trans CMOS III sensor and high-performance X Processor Pro image processing engine that can deliver stunning images with a perceived resolution far greater than the actual number of pixels used.This camera is also built with magnesium alloy and is tightly sealed in its 61 points. It’s dust-proof, splash-proof and capable of operating in temperatures as low as 10°C. The X-Pro2 also has dual SD card slots which mean more preferable room for your images.It’s also got 4x the processing speed of conventional image processing engines so aside from the increased resolution, you’ll get optimum write speeds, faster start-up time to capture those magical moments and high speed continuous shooting speedsin sports and action shots.

Aside from the powerhouse X-Pro2, Fujifilm is also proud to announce the release of FUJIFILM X70. The best option in a compact design, the X70 is without precedent, the first of its kind in a new line. FUJIFILM X70 is the first X-Series model to offer a touchscreen display that rotates 180 degrees. This would enable users to shoot from various angles and perfect those warranted selfies. The camera also comes with a Fujinon18.5mm F2.8 lens which would be splendid for group shots or spectacular landscapes, seascapes and sunsets adept for the Philippine setting.

The X70 weighs approximately 340 grams and is the lightest X-Series camera with an APS-C sized sensor. It comes with a well-designed milled aluminum exposure compensation and shutter speed dials which makes it so easy to quickly access key features and the aperture and focusing rings are made from the same material to keep the weight down. Apertures can be changed in 1/3 or 1 stop increments, plus the focusing ring doubles up as a control ring for quick access to a range of functions.

FUJIFILM X70 is a pocket-sized wonder that delivers high quality images that is unique to X-Series models. The unparalleled color reproduction technology and the unique Lens Modulation Optimizer (LMO) image processing technology are a result of FUJIFILM’s 80 years of experience and expertise in photographic technology research. Its impressive hardware automatically corrects optical defects such as diffraction to achieve striking sharpness and realistic three-dimensional effect.The on sensor phase detection AF works ultra-fastat 0.1 second and the high-speed proprietary EXR Processor II image processor makes the camera start up in just 0.5sec. The shutter time lag is almost negligible at 0.01sec and gets a shooting interval of 0.5 seconds. FUJIFILM X70 is unbelievably fast, powerful and exceptionally compact.

FUJIFILM also adds two new premium products to its impressive lineup. FUJIFILM X-E2S is the latest rangefinder-style model in the world-renowned X-Series that comes with a durable, compact, and lightweight body with a Real-Time Viewfinder that offers a large display magnification of 0.62x*1 and an electronic viewfinder with the world’s shortest display time lag*2 of 0.005 seconds. Furthermore, X-E2S is also equipped with an AF system that excels at capturing subjects in motion. An evolved version of the X-E2, FUJIFILM X-E2S retains the functionality and rangefinder-style design and adds new features including an improved grip, an electronic shutter and a more intuitive GUI to enhance the user experience.

The new FUJINON XF100-400mm F4.5-5.6 R LM OIS WR expands the range to a super telephoto option. The FUJINON XF100-400mmF4.5-5.6 R LM OIS WR is a super telephoto zoom lens that covers a 35mm focal length equivalent of 152-609mm. The high performance optical construction of 21 elements in 14 groups includes five ED lenses and one Super ED lens to help reduce chromatic aberration that often occurs in telephoto lenses. As a result, it delivers the highest image quality in its class. The lens has been designed for handheld shooting with a 5.0-stop* image stabilization system and weighs less than 1.4kg. Linear motor for fast autofocusing makes it perfect for shooting fast-moving subjects including aircraft and motorsports. The lens is also both water and dust resistant and can operate in temperatures as low as -10°C, so it is suitable for use in a wide range of outdoor shooting conditions. A fluorine coating has also been applied to the front lens element to repel water and dirt, further improving the toughness of lens.

With the launch of FUJIFILM X-Pro2 and X70 and two others, FUJIFILM continues to be a true trailblazer in the camera and photographic film industry, true to its rich storied 80 year history, innovating and creating ways to make taking photographs and making memories easier, fun, and enjoyable.

“Taste the Feeling™” Coca-Cola launches the newest global campaign

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Coca-Cola unveils a powerful, global communications campaign for their most iconic product – celebrating moments made more special with the simple pleasure of drinking Coca-Cola.

The global campaign, which was rolled out first in Paris last January 19 featuring the newest tagline “Taste the Feeling™,” fully embodies the uplifting refreshment of drinking Coke –whether it be your Coca-Cola, Coke Zero, or Coke Light.

“Every day, millions of people around the world reach for an ice cold Coca-Cola,” said Marcos de Quinto, Chief Marketing Officer, The Coca-Cola Company. “The new global approach is a powerful investment behind all Coca-Cola products, showing how everyone can enjoy the specialness of an ice-cold Coca-Cola, with or without calories, with or without caffeine.”

Tasting the Feeling throughout the world

In the newest campaign, “Taste the Feeling™,” Coca-Cola brings to life everyday moments through great universal storytelling and rich visual imagery – placing the product at the heart of its communications.

“Taste the Feeling makes Coca-Cola the hero of our advertising again. The new campaign is all about capturing both the functional and emotional traits of Coca-Cola – the uplifting refreshment of drinking our product and how having a Coke makes any moment more memorable and more special,” says Stephan Czypionka, Vice President for Marketing, Coca-Cola Philippines.

Coca-Cola gathered global creative minds from different agencies, commissioned distinguished fashion and commercial photographers, partnered with three independent artists, and collaborated with a renowned songwriter and producer to illustrate both in visual and through music intimate glimpses into everyday stories, feelings and experiences that people share while enjoying an ice-cold Coca-Cola.

Sensorial experience

Anchored in the fundamentals of the Coca-Cola brand – the Spencerian script, the red disc and the iconic glass bottle – the creative campaign brings a new visual and auditory experience for the consumers, still featuring authentic and real moments, a continuation of the long legacy of Coca-Cola.

The lead television spot, “Anthem,” comes to life through a series of ordinary moments linked by a Coca-Cola, such as ice-skating with friends, a first date, a first kiss, and a first love. The soundtrack to “Anthem” is an original song titled “Taste the Feeling™.”

Music, being the main passion point for teens, takes center stage in the new campaign. Coca-Cola worked with Music Dealers to write and produce the song. In select markets, the song features the voice of one of the world’s rising music stars and an artist to watch for in 2016, Conrad Sewell. Sewell, a London-born, Australia-raised singer featured in the breakout single “Firestone,” which produced 300 million Spotify streams and 3 million-plus worldwide sales.

Letting go of its iconic five-note signature, Coca-Cola is also unveiling a new audio signature that makes use of the sounds that have long been attributed to drinking Coke: the opening of the fridge, the unmistakable fizzing on ice, the cheers and clinking of glasses, the quenching sip, and the irresistible ahhh at the end.

Following a partnership that started in 2014, Coca-Cola also tapped Avicii to produce a remixed version of the “Taste the Feeling™” campaign anthem featuring Conrad Sewell, and he will produce versions of the song for the UEFA EURO 2016TM and the Rio 2016 Olympic Games™ campaigns.
The new campaign also features images shot by noted fashion photographers Guy Aroch and Nacho Ricci capturing people from around the world enjoying ice-cold Coca-Cola in a variety of everyday moments. The new campaign imagery will be used in print advertising, out of home billboards, in-store as well as digital media.

The shareable and customizable interactive digital experience is made up of different GIF scenes that reflect feelings associated with drinking Coca-Cola set to the “Taste the Feeling™” anthem. The experience allows users to pull a GIF scene directly from the microsite, personalize the scene with real-time feelings, and share it on social platforms with #TasteTheFeeling.

“We are introducing a new approach to continue the brand’s long legacy of great visual storytelling,” said James Sommerville, VP Global Design. “The photography features human moments that blur the boundaries between who people are and what they love to do. In all the creative, Coca-Cola plays a lead role in the scene, enhancing the color, texture and emotion of the images. Every interaction is unique and made more special through the enjoyment of a Coca-Cola, any Coca-Cola.”

Philippine Launch

In the Philippines, Coca-Cola unveils their newest ambassadors, headlined by the country’s hottest love teams such as Alden Richards and Maine Mendoza, James Reid and Nadine Lustre, and Enrique Gil and Liza Soberano. Completing the 10 ambassadors are Enchong Dee, Janella Salvador, Bailey May and Ylona Garcia.
Coca-Cola will also go around some of the biggest colleges, universities, and tambayans in the country to turn more ordinary moments extra special. One of the biggest activations that teens should look forward to is the roll out of the Coca-Cola Emoticons – a cool and fun way of tasting and sharing the feeling of drinking Coca-Cola with buddies and friends.

Exciting activities are also lined-up for the rest of the year that will uplift ordinary days and bring refreshing moments throughout the country. We are also giving out millions of free Coca-Cola so we can make millions of moments special.

The campaign also marks the consolidation of all Coca-Cola trademark products like Coca-Cola, Coca-Cola Light, Diet Coca-Cola, and Coca-Cola Zero under a ‘One Brand’ campaign approach. “Taste the Feeling™” replaces “Open Happiness™” which has been used by Coca-Cola for the past seven years. Since 1886, there have been 45 taglines before “Taste the Feeling™”.

For more information about the new campaign of Coca-Cola, visit www.TastetheFeeling.Coca-Cola.com or the Facebook page of Coca-Cola Philippines.

About The Coca-Cola Company The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

Hugely Successful Wonder Photo Shop Opens Second Branch In NUVALI

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Before social networking sites became popular, people preserved memories by capturing important milestones, family traditions, and every little discovery and printing these photos. In every household, you would find family albums, tomes of snaps in hard copies, lifetimes’ worth of printed memories.

FUJIFILM, revived the habit of printing photographs by launching the first Wonder Photo Shop, a photography and printing store originated in Tokyo, in the Philippines at the Ayala-U.P. Town Center.
After the highly successful pilot, FUJIFIM now launches its second branch in NUVALI.
Being the number one country that loves to take photos, the Philippines was an easy choice for the famed photographic brand.

Established in 1934, FUJIFILM Corporation is the first Japanese producer of photographic films. In the decades that followed, the company diversified into other markets. The company has survived and thrived even in the era of digital photography by focusing on the user experience.

A fun, enjoyable, multi-pronged experience is what awaits the public at Wonder Photo Shop in the Philippines. Part store, part print center, and part workshop hub, Wonder Photo Shop is a one-stop boutique and learning center that offers an array of products and services: a Selfie Studio, where customers can delight in taking and printing complex photos; printing services with high-quality professional paper, photobook service, WPS (Wonder Print Station) kiosk printer, which provides a variety of quick photo printing; photo accessories such as washi tapes, fancy photo albums, photo frames and stickers and Fujifilm Instax and digital cameras.

Customers can print on different materials like glass, cork boards, sintra boards, wood boards and canvasses. There are also the much-anticipated complex prints.

In the age of selfies, the process of actually printing a photo for younger generations has become a tedious chore. The Wonder Photo Shop embraces the so-called selfie generation and brings back excitement to the art of photo printing by giving it a fresh, young, trendy take.

Filipinos are a sentimental lot. They love chronicling moments in their lives spent with family, friends, and loved ones. They take pleasure in looking at and sharing to the world snaps taken during a child’s graduation day, an office outing, a relative’s birthday, their many travels, a dinner date with one’s spouse. These photographs serve as mementos that remind us of days well spent, challenges met head-on, friendships forged along the way. And nothing beats having these memories printed bursting with colors on vivid prints.

With the Wonder Photo Shop, the task of printing memories becomes a communal activity where everyone we hold dear can take a part in.