Discovering Convenience with GCash

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Jesus Ogayre, Jr., 38, was running his small computer shop and softdrinks wholesale business in Pandacan, Manila when a friend urged him to put his family vehicle, a Mistubishi Adventure, to better use by driving for Lalamove.

Curious, he went to a Lalamove orientation with his documents— police clearance, driver’s license, pictures of vehicle, OR/CR—and by the end of the day, he was convinced he could do it part-time. He paid the P3,000 cash bond and began driving for Lalamove the next day. That was in June 2018—he is still with the logistics company today, and as a full-time driver.

“When I started, Lalamove was more like a hobby that brought in extra income. But I enjoyed it, and l I found myself going home only when there were no more bookings. It’s now a full-time job for me, and it pays for our monthly mortgage on the Adventure,” Ogayre said.

Working with the logistics company, which is also popular in Singapore and Hong Kong, introduced Ogayre to GCash. He had never used any mobile wallet apps but as a Lalamove driver, he needed to download GCash to receive his earnings.

Lalamove is one of many companies that have moved their payment platforms to GCash’s Powerpay+ for more convenience and better security. Powerpay+ is an online disbursement facility that makes remitting commissions, salaries, incentives, allowances, and even loans easier and safer with the use of GCash. Employers who use Powerpay+ can simply move funds from their GCash account to other enrolled GCash accounts.

“At first, I found it difficult to use something unfamiliar but the more I used GCash, the easier it became for me. I learned how to top up, which I usually do at 7-Eleven stores, and now I can even send money,” he said.

Ogayre discovered the convenience of sending money through GCash when one of the recipients for a booking was not there to receive the package and had left no money with those who will accept his delivery.

“The client called me and asked if she could just transfer the payment to my GCash account. I said OK, and she sent the P500 payment to my GCash. That’s it—it was fast,” he said.

Ogayre, a father of four, said he himself used GCash’s Send Money feature when a friend approached him for a small loan. He transferred funds from his GCash account to his friend’s GCash account. His friend also used GCash to send payment to Ogayre’s PNB account.

Besides sending money, Ogayre also uses GCash to buy load; he received P50 free load because of one transaction.

“I really want to learn everything in the GCash app, especially how to pay bills. I want to know more about how I can use it everyday. I’ll ask the other drivers for tips on how they use GCash,” he said.
Ogayre, whose vehicle is in Lalamove’s MPV (300 kg) category, said he could earn as much as P12,000 weekly from Lalamove if he works six days a week. His bookings usually involve delivering cake, cosmetics, flowers, auto supply, and even electric fans, but his most valuable package so far were medicines and medical supplies, which came with a staff escort from Pasig. The company that booked Lalamove was a supplier to Mercury Drug, also a GCash merchant partner.

Ogayre’s wife now runs their shop and softdrinks business while he takes on a different journey with Lalamove, discovering new ways of doing things.

Robinsons Townville challenges dance creativity through #OurFunOurSquad contest

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Robinsons Townville celebrated the creativity of various dance crews as it challenged them to perform to the latest dance mix of the Robinsons Townville jingle.

And Ken San Jose, the 3rd place in the final round of the “World of Dance Philippines” was there to show a number of dance step while the audience were entertained.

The #OurFunOurSquad dance contest, held last August 31 at Robinsons Townville in Pulilan, Bulacan, attracted several talented dance crews who showcased their modern and hip-hop dance covers of the new jingle.

No less than Los Angeles-based YouTube content creator and international dancing sensation, Ken San Jose, was among those who graced the performances. The “World of Dance Philippines” contestant who has collaborated with artists like Jason Derulo, WilldaBeast, and Alexander Chung, also wowed the audience with his own dance number prior to awarding prizes to the winners.

Folk Jumpers took home the grand prize of P10,000 worth of Robinsons gift certificates (GCs) and P5,000 worth of cash.

Beat Dancers landed in 2nd place and received P7,000 worth of Robinsons GCs and P3,000 cash while Novel Crime settled for 3rd place and got P3,000 worth of Robinsons GCs and P2,000 worth of cash.

The #OurFunOurSquad dance battle contestants and audiences also enjoyed exciting pocket activities courtesy of Robinsons Supermarket, Daiso, Swift, and Universal Robina Corporation. They were also treated to an interactive arcade experience care of Dance Kinect.

Aside from building a more harmonious community with the #OurFunOurSquad Dance Contest, through celebrating art and culture, and promoting a sense of involvement and collaboration; Robinsons Townville continues to create accessible shopping experiences for Filipinos with the presence of their stores near schools and residential areas.

Don’t miss out on what transpired during the Robinsons Townville #OurFunOurSquad! Check out and “like” Robinson’s Townville’s official Facebook page at facebook.com/RobinsonsTownville/, or visit their website at www.robinsonstownville.ph/

IPSUM JPX – Working to elevate the Filipino Brands and Entrepreneurship

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Left to Right – Victor Galzote , Director for Branding – Corporate Branding and Marketing – Okada Manila ; Ms Cielo Ortega – Reboredo, Vice President, Sales & Marketing, Hospitality & Entertainment; Mary Faith A. Abaño, CPM President, Philippine Marketing Association; Ms. Alpha Gracias C. Allanigui, CPM Director-in-Charge, IPSUM: JPX

The PMA’s new flagship marketing conference features Japan on its inaugural year.
On its 65th anniversary, the Philippine Marketing Association (PMA) celebrates a new dawn by bringing the world stage of marketing to the PMA’s new flagship conference, IPSUM, which is the first-ever, country-focused marketing event to be held in the Philippines.

For its inaugural conference, the PMA will break ground with “IPSUM JPX: Marketing Exchange Japan” on September 19, 2019 at OKADA Manila. With Japan being one of the Philippines’ strongest economic partners, IPSUM JPX highlights the long-standing relationship between the two countries; not only in business, but also in the way Japan has influenced culture, food, and fashion.

Bringing Together the Top Minds Behind Japanese Global Brands
On its opening year, IPSUM JPX presents an impressive slate of speakers, featuring some of the top Japanese global companies. The one-day event will be further divided into three Tracks, with industry leaders discussing Japan’s distinct Culture, Leadership, and Innovations.

Attendees can also look forward to experiential cross-cultural expositions, educational discussions on best practices and innovations, and an engaging series of marketing workshops and networking activities at IPSUM JPX.

JPX: Culture

Through the years, Japan has evolved into one of the most unique cultures in the world, marrying the traditional and the modern to create a completely new identity. IPSUM JPX aims to look closer at how Japan’s distinct customs and lifestyle practices have made globally recognized products and brands. From organization to hospitality, the Culture Track will host such speakers as Christine Dychiao, the First Certified Consultant of the KonMari Method in the Philippines; Takahiro Kimura, All Nippon Airways (ANA) Co. Ltd, Administration and Sales Manager; and Takashi Oya, Okada Hotel’s President.

There will also be a Panel Discussion on the passion for Japanese culture, moderated by Cholo Mallillin, Event Marketing Head of Toycon PH. Panelists for this segment will include Jerome Villanueva, the Founder of Voltes V Documentary; Dr. Blue Soon, an International Trainer on Pokemon-Go; and JJ Yulo, a Food Travel Organizer for Japan.

JPX: Leadership

A global leader in business, Japan offers a wealth of marketing and branding insights from their ways of doing business, best-in-class systems, and brand mantras that have made Japanese leadership a global force. At IPSUM JPX, attendees can look forward to hearing from Kazuhiro Ozawa, President and CEO of Canon Marketing (Philippines) Inc.; Ann Christine Palisoc, President of Philippine Wacoal Corp.; and Masako Okamura, ASPAC – Dentsu Aegis Network Philippines’ Executive Creative Director.

The Leadership Track will also include a Panel Discussion on Japanese cult brands in the Philippines such as Onitsuka, which will be represented by Christian Herradura, Co-Founder of the Onitsuka Tiger Shoe Club of the Philippines. This segment will be moderated by Carlo Ople, who is the Founder and Host of Unbox.ph, and the Vice-President for Digital Strategy and Consumer Disruptive Business at PLDT/Smart.

JPX: Innovation

Forward-thinking and solution-oriented, the Japanese are pioneers in developing new methods and ideas. Zeroing in on this spirit of ingenuity and its role in creating revolutionary products, IPSUM JPX will feature innovative companies that have redefined the Filipino retail experience. One of the brands guests can expect to hear from is Family Mart, represented by Henry Albert Fadullon, President of Philippine FamilyMart CVS.

Gathering world-class experience, education, and engagement all in one place, IPSUM JPX highlights the best of Japan’s branding, cultural affiliations, and business mindset to the heart of Manila for a one-of-a-kind Marketing Exchange. “We are bringing great brands and great minds together for a creative exchange of ideas, best practices and innovations. The IPSUM JPX world stage will be bustling with energy, success stories and thought-provoking discussions,” says Jos Ortega, overall chairman of IPSUM JPX.

“As we mark our 65th anniversary, the Philippine Marketing Association is especially proud to present the first marketing conference of its kind in the country,” shares PMA President, Ms. Faith Abano. “Through IPSUM JPX, we realize our goal of creating a platform for Filipino Marketers to learn and exchange best practices from all over the world, so that, in turn, we can work together to further elevate the caliber of Filipino brands and entrepreneurship.”

Presented by the PMA, IPSUM JPX is a collaborative effort made possible by its partners: Salesforce, FamilyMart, Carlo Rossi, Casino Filipino, Maxicare, Okada Manila, Pagcor, and Rebisco Sandwich; Affiliates: Animo Magazine, Binary Digital Communications, Ex-link Events, Inspire Leadership Consultancy, Salt & Light Ventures, and TeamAsia; and Media Partners: Adobo Magazine, Business World, DOOH, DWIZ 882, 97.9 Home Radio, Manila Bulletin, My Inquirer, The Philippine Star, and United Neon Media Group.

About IPSUM

Redefining Marketing Conferences, the word “IPSUM” refers to the world stage of marketing, and with this, the Philippine Marketing Association (PMA) aims to create a platform for Filipinos to learn and exchange global insights and expertise. A restrengthening of the PMA’s annual National Marketing Conference, this event will highlight a chosen country each year, with the vision of allowing Filipino Marketers to dive deeper into international cultures and economies in order to gain a better understanding of the best international brands, businesses, and experiences.

About the Philippine Marketing Association (PMA)
Founded in 1954, the PMA was established to create awareness for the power of marketing in business, industry, and the academe. Pioneering various initiatives across the country, the Association works to develop and promote marketing as a science and a profession, and to serve as the policy-making and the recommendatory arm of the government on marketing-related issues. Today, the PMA remains the leading institution for marketing excellence in the Philippines.

World Vision launches 1,000 Girls campaign with young actress Bianca Umali

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World Vision in the Philippines, together with World Vision Ambassador for Education Bianca Umali, launches “1000 Girls,” a campaign that aims to give girls a better future and help them to reach their potentials and achieve their dreams.

Globally, millions of girls do not have the chance to go to school because they are forced into child labor, child marriage or child pregnancy. According to a survey released by the Philippine Statistics Authority, 63.3% of the Filipino out-of-school youth are girls. It was also revealed that the main reason for the high percentage is marriage and family matters.

In response to this alarming problem, World Vision is introducing the “1000 Girls” campaign, a global movement that intends to help 1000 Filipino girls through the organization’s Child Sponsorship program. The project will pave the way for the celebration of International Day of the Girl on October 11.

“Each girl deserves to be in school, overcome poverty, reach her full potential, and eventually, be a valuable member of the community. I encourage everyone to help us reach our goal and help these girls fulfill their dreams,” shared World Vision Ambassador for Education Bianca Umali, a staunch advocate of women empowerment.

“We decided to adapt the ‘1000 Girls’ campaign in the Philippines because Filipino girls share similar struggles with girls who live in poverty in other countries. There are so many challenges in fulfilling their dreams. If no one will help them and stand for them, how can they attain their goals?” said World Vision Executive Director Rommel V. Fuerte. “We implore everyone to join our cause in helping Filipino girls who are suffering from circumstances brought by lack of access to their most basic needs. With everybody’s help, we can reach more children.”

Running to empower girls’ dreams

In support of the campaign, business mogul Victor Consunji and his race partner Enrico Menichetti pledged to join and finish the 2019 Fire + Ice Ultra Marathon, which will take place from August 26 to 31 in Iceland. The duo has set up a fundraising page where people can pledge their support not only to cheer Victor and Enrico on but also to empower the dreams of girls still living in poverty.

“When we join a marathon, we have a specific goal in mind and that is to reach the finish line. We overcome obstacles and push ourselves to the limit to reach this goal. The same can be said for the thousands of Filipino girls who also have their own goals, dreams and aspirations. Sadly, not everyone has the means to do so because of poverty,” Victor explained. “We believe child sponsorship can help change this.”

“Enrico and I are dedicating this race to these girls because we want them to know that reaching their dream is possible. We want to empower them through this fundraising run. I hope that you can support Enrico and I as we run another race for children,” Victor added.

This is not the first time Victor and Enrico are running for the benefit of World Vision children. In 2018, the race partners successfully finished the Marathon Des Sables, also known as ‘the toughest foot race on earth.’ The funds raised from Consunji and Menichetti’s run were used to support World Vision’s nutrition project in Batangas, provide school supplies for children in Malabon, give water facilities in West Misamis, and build a new water system in Bohol.

World Vision’s “1000 Girls” campaign is also supported by its major partners Shopee Philippines, UL Skin Sciences, Tupperware Brands Philippines, and Elev8 Media.

To know more about “1000 Girls,” visit www.worldvision.org.ph. You may also follow /worldvisionph on Facebook and @worldvisionphl on Instagram for updates.

About World Vision

World Vision is a global Christian relief, development and advocacy organization dedicated to working with children, families and communities to overcome poverty and injustice. World Vision serves all people, regardless of religion, race, ethnicity, or gender.

Giving Filipinos more financial freedom and flexibility by using Cashalo

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“
Cashalo introduces the first-of-its-kind e-commerce digital-credit payment solution
Cashalo enables fly-now, pay-later solution on Cebu Pacific flights

Cashalo, rolled out its latest innovative product, Pay with Cashalo—a cutting-edge digital-credit payment solution designed to provide a transparent and consumer-friendly payment alternative to cash and traditional credit. Echoing its mission of making digital financial services more easily accessible to everyone, including unbanked and underserved Filipinos, Pay with Cashalo gives unrivaled choice, freedom, and flexibility to address lifestyle needs and provide a convenient, transparent and secure digital credit payment facility.

On top of making payments easier and more convenient, Cashalo’s solution helps broaden the e-commerce experience of Filipinos. Pay with Cashalo empowers Filipino consumers to easily pay for their online purchases over time, even without a credit or debit card. Data from the Bangko Sentral shows that less than 16 million Filipinos, or roughly only 23% of the population have bank accounts, with even less owning credit cards.

Kicking-off Pay with Cashalo, the fintech company partnered with Cebu Pacific that will enable more Filipinos to fly now and pay later. Through Pay with Cashalo, travelers can book flights worth a maximum of PHP7,000 on Cebu Pacific, use the new digital-credit solution as a payment alternative, then pay later in affordable installments over three or six months.

Hamilton Angluben, General Manager of Cashalo, said: “Through innovation, we are able to unlock greater financial possibilities for more Filipinos. As a first-of-its-kind solution, we firmly believe that ‘Pay with Cashalo’ can transform how Filipinos from all segments of society transact online and build a more secure financial future. We’re thrilled to launch this product with our valued partner Cebu Pacific who shares our mission to empower every Juan with more opportunities and create memorable moments.”

Pay with Cashalo is fully integrated into the booking system of Cebu Pacific. Travelers can easily choose Pay with Cashalo and enjoy its benefits as they book their domestic flights, with credit approval processed in less than three hours.

Candice Iyog, Vice President for Marketing and Distribution, Cebu Pacific said, “As Cebu Pacific enables every Juan to fly by broadening the base of travelers with affordable and accessible flights, our partnership with Cashalo will harness more potential travelers through a fly now, pay later scheme. It will enhance payment options for our customers and even provide assistance to those who have urgent travel needs.”

In the coming months, Cashalo will be partnering with many more e-commerce platforms and merchants to integrate Pay with Cashalo as a payment alternative.

By continuing to develop innovative and purpose-built financial products, Cashalo pushes financial inclusion forward while simultaneously promoting financial literacy. The company recently launched CashAcademy, a grassroots financial education program that makes accessible online and offline free learning modules and training resources to benefit more Filipinos. CashAcademy aims to cultivate a generation better equipped to make sound financial decisions, making them “Pera Experts”- financially aware and responsible.

About Cashalo
Cashalo is a leading fintech platform used by millions of Filipinos to build financial identities, access fast, secure, affordable credit and other financial services, and take control of their financial health. Since its launch in 2018, Cashalo has already helped over 1.5 million previously ‘credit-invisible’ Filipinos build a financial identity. The company continues to see rapid growth, with the Cashalo app in the phones of more than 3.5 million users and counting.

Cashalo is a wholly-owned subsidiary of Oriente, a Hong Kong-headquartered technology and data science company committed to financial inclusion in emerging Asia. Oriente’s founders include visionary leaders behind internet giants Skype and LU.com. JG Summit Holdings, Inc. is an important strategic partner and investor in Oriente’s regional efforts to build the future of finance and unlock economic value for the millions of unbanked people, underserved communities and merchants across Southeast Asia.

Media Contacts:
Patti Dizon
Communications Lead, Cashalo
patti@cashalo.com
09173282088

HP study shows Filipino millennial parents want their kids “future-proof”

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Key Survey Findings:
● Ensuring their children are future-proof is a top priority for Filipino parents
● 70% of Filipinos, the highest among markets surveyed, are willing to spend on extra
classes or activities for their children outside of regular school work
● 91% say it is most important for their children to be happy when they grow up
● Parents believe that printed materials are essential to learning
HP Inc. in the Philippines today released findings from the HP New Asian Learning
Experience Study. The survey explores how the personalities of these parents impact the
ways in which they define learning for their children in order to ensure they have the right
skills for their future success.
The study also revealed that most Filipino parents are realists. They are aware of the
potential obstacles that their children may face in the future and are willing to do whatever
they can to ensure that they are prepared. They want their kids to be exposed to the world
and develop skills that they can use beyond the class room and in real life.
“The study gives us insights on how learning is evolving and where our innovation can ensure
these young learners thrive,” said Pallasena V Viswanath, Managing Director of HP
Philippines. “At HP, we are aligned with the parental focus on reinventing learning to create a
positive impact on their children.”
Fighting a future of uncertainty
In all countries surveyed, future proofing children is the greatest concern for all parents.
Amid the accelerating inflation in the Philippines, 75% of Filipino parents surveyed say that
they worry about the rising cost of living, while 56% are worried about job security for their
kids in the future market. This is why a major sacrifice that Filipinos make for their children is
finding ways for them to learn a wide range of skills. 70% of these parents, the highest
among all markets surveyed, are willing to use a part of their family’s income in for extra
classes or activities in order to give their children an advantage over their peers.
When asked about their top priority for their child’s future, the study revealed that Filipino
parents only want their children to be happy and feel fulfilled. 93% even say that they like
teaching their children because it’s the best time to bond, rather than to control their learning.
Filipino parents want to take advantage of technology alongside traditional learning
The HP New Asian Learning Experience Study also revealed that parents believe printed
materials will impact their child’s learning more positively than purely digital learning.

Ultimately, they perceive a mix of both print and digital as most beneficial. Parents feel that
printed materials are better used for activities related to art (61%), math (60%), and
memorization (50%), whereas electronic materials better facilitate learning in music or auditory
skills (60%) and art (57%).
HP, through its range of innovative printers and personal computers, such as the HP DeskJet
Ink Advantage 3775 and the HP Pavilion x360, reinvents learning to ensure that students have
the right tools to develop their skills and help their practical, creative, critical, and inventive
learning.
For more information, please visit HP Official Store on Lazada.

Access the press kit here: http://bit.ly/HPNewAsianLearningExperience
About the HP New Asian Learning Experience Study 2019
The HP survey engaged 3,177 respondents across India, China, Thailand, Malaysia, Singapore,
Indonesia and the Philippines aged between 25 and 42 with at least one child. The survey was
conducted from November to December 2018. The results in the press release are based on
respondents in the Philippines only.
About HP
HP Inc. creates technology that makes life better for everyone, everywhere. Through our product and
service portfolio of personal systems, printers and 3D printing solutions, we engineer experiences that
amaze. More information about HP Inc. is available at http://www.hp.com

Inspiring the young minds as they celebrate 2019 Global Youth Summit

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A total of 15,000 student leaders proved that young people can achieve great things during the Global Youth Summit 2019, the largest gathering for young Filipino leaders that aims to engage and inspire the world’s future experts, held recently at the SM MOA Arena.

Hosted by SM Cares, the corporate social responsibility arm of SM Prime Holdings Inc., in partnership with the Global Peace Foundation, the Global Youth Summit aims to engage and inspire young minds by providing a space where they can share their ideas and utilize their diverse skill-sets, knowledge, and networks to effectively address today’s persistent problems.

“If you do not make a move to change the world, who else will make the Philippines the best it can become? That is why we enjoin everyone to use this forum as a platform to build a very strong foundation and uplift the role of the youth in decision-making. Today, we work harder to create an impact and start positive change by being the example of change to a global community that truly cares,” said SM Cares Children and Youth program director Royston Cabunag.

A highlight of the event was the awarding of five innovative youth ideas, namely BoluntirMISMO, ToReal Peace, Project 97, Cafesidad: Good Food Crafted by Good Hearts, and Mindify (Mental Intuitive Device for Filipino Youth). All these ideas can be implemented in Filipino communities to advance this year’s topics: inclusive education; youth-responsive health services; creating youth-enabling employment and self-employment; ecosystems in sustainable tourism; civic awareness and participation; and creating safe spaces and reducing all forms of violence against children. These targets are aligned with the priority areas of the UN Youth Strategy for Sustainable Development launched in September 2018.

International and local speakers, as well as influencers, also gave inspiring talks about their advocacies and the role of youth in achieving Sustainable Development Goals (SDGs). Guest speakers were Tourism secretary Bernadette Romulo-Puyat, UNICEF National Goodwill ambassador Anne Curtis, United Nations development programme ambassador Antoinette Taus, G Talks Host and HealthXPh co-founder Dr. Gia Sison, Education Assistant secretary G.H. Ambat, Consuelo Foundation president and CEO Greg Auberry, and Asian Institute Management’s Dado Banatao Incubator executive director Prim Paypon.

“Every child has the right to grow up in an environment where they feel safe and secure, have basic services and clean air and water, can play, learn and grow and where they voice is heard and matters,” said UNICEF national goodwill ambassador Anne Curtis.

SM Cares works with various organizations, corporations, shareholders and people from the community in coming up with innovative solutions that pave way to living more sustainable lives. Other advocacies include Environment Sustainability, Programs on Persons with Disabilities, Children and Youth, Women and Breastfeeding Mothers, Senior Citizens, and Overseas Filipino Workers (SM Global Pinoy.)

Unplanned showing August 21 at SM Malls Nationwide

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Witness a life-changing experience as SM Cinema exclusively brings Unplanned to Philippine cinemas nationwide.

Based on the US best-selling autobiographical memoir, Unplanned follows Abby Johnson, one of the youngest reproductive health clinic directors in the US, and her journey of transformation and self-discovery as she witnesses an event that changes her life forever. Unplanned is a personal drama, telling Johnson’s story from both sides of the abortion issue and her eventual conversion to becoming one of the leading anti-abortion activists in the country.

“Portraying Abby Johnson is a huge responsibility. To be able to tell the powerful story of her transformation was such an honor and the experience has been incredible,” said leading actress Ashley Bratcher, who recently visited the Philippines with producer Mike Manhardt to promote the film.
“We want this film to become a vehicle to start a conversation around the world, and we invite the Philippines to be part of that conversation” shared Manhardt.
Directed by religious filmmakers Cary Solomon and Chuck Konzelman, Unplanned stars Ashley Bratcher as Abby Johnson, Brooks Ryan as Doug, Robia Scott as Cheryl, Jared Lotz as Shawn and Emma Elle Roberts as Marilisa.

Catch Unplanned starting August 21, only at SM Cinema branches nationwide. Book your tickets through the website, www.smcinema.com or download the SM Cinema mobile app. You may also follow /SMCinema on Facebook and @SM_Cinema on Instagram for updates. Satisfy your cravings at Snack Time, the official food concessionaire of SM Cinema, which offers a wide array of snacks like popcorn, hotdogs and burgers to complement your movie watching experience. Follow /SnackTimeOfficial on Facebook for more information.

Win exciting prizes at #GadgetGameAtSM

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Name something more satisfying than topping the scoreboard on your favorite mobile game – we’ll wait.

Shoot and win prizes as SM Supermalls, in partnership with Cyberzone and VIVO, hosts #GadgetGameAtSM, an interactive on-ground challenge that lets players shoot digital phones into virtual shopping bags under 60 seconds – happening from August 10 to 14 in select SM malls nationwide!

“Shoppers can unleash their inner gamers at #GadgetGameAtSM this August. Whether you’re a professional or casual gamer, there’s something to watch out for at SM this Cybermonth,” said Jonjon San Agustin, SM Supermalls senior vice president for marketing.

Here’s how to join in 4 easy steps:

Locate the #GadgetGameAtSM booth at a participating SM mall near you.
Scan the QR code at the event area using your mobile phone, and log in to be able to see your score on the digiboard.

Swipe up on your phone screens and shoot as many digital phones as you can into the virtual shopping bag within 60 seconds. Win exclusive giveaways, including VIVO phones, when you get into the top 25!
For better chances of winning, you have two attempts to scan, play again, and have fun!
It’s time to put your game face on this Cybermonth 2019! Head over to the following SM malls to experience #GadgetGameAtSM: Megamall, Seaside City Cebu, Pasig, Fairview, Novaliches, San Jose Del Monte, Sta. Mesa, Manila, San Lazaro, Taytay, Masinag, Bicutan, Dasmariñas, Molino, Rosario, Trece Martires, San Pablo, Calamba, Batangas, Lipa, Lucena, Baguio, Tuguegarao Downtown, Rosales, Tarlac, Olongapo Downtown, Megacenter Cabanatuan, Cabanatuan, Clark, San Fernando, Valenzuela, Marilao, Baliwag, Sangandaan, Pulilan, Urdaneta Central, Telabastagan, and Iloilo, among others!

No matter what your tech interest is – whether it be e-sports, gaming, virtual reality, music, or photography – there will be something for you at Cyberzone! For more information, visit www.smsupermalls.com.

Prudential RideLondon promotes an inclusive cycling community

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Cyclists from all over the world gathered in the United Kingdom for Prudential RideLondon last weekend, August 3 to 4. The world’s largest cycling festival witnessed 100,000 participants clock in more than three million miles across seven events.

Sponsored by British financial services giant Prudential plc, the annual festival is composed of a series of events for amateur cyclists and professionals that culminates in the London-Surrey Classic.

“The race is known for its high-octane categories, but we also maintain a friendly atmosphere that welcomes riders from all walks of life and expertise levels. Cycling is for everyone, whether they are professionals, amateurs, or hobbyists,” shared Prudential plc Communications Director John Oliver.

The Surrey 46 is a 46-mile route perfect for younger and amateur cyclists who want a taste of adrenaline. Meanwhile, families and those who want to enjoy the day on traffic-free roads can participate in the FreeCycle category. Beginners can join ride leaders who can accompany them at a relaxed and easy pace. This category also has an Inclusive Cycling Hub, where riders with disabilities can use adaptive bikes.

This welcoming environment is the result of the London mayor and the local transport unit’s goal of encouraging more people to cycle often. As part of the city’s program, the government has created more bike routes, infrastructures, parking spaces, community projects, and events. The program also works with schools and businesses to provide free bicycle training.

The growing interest in cycling can be seen in the city thanks to these efforts. Transport for London anticipates tens of thousands of locals to take up cycling after engaging in the event. The accessibility for bikes in the UK capital makes cycling the most popular transport option, especially during rush hour.

The vibrant cycling community is similarly growing in Manila. In fact, in a survey conducted by Pasig City Government’s City Transport Development & Management Office, 62% respondents who are non-cyclists have considered biking. Local government has started to roll out initiatives in an effort to promote cycling as a way to commute among Filipinos. For instance, bike lanes around the capital and neighboring cities like Pasig are increasing. In addition, legislators have proposed development of policies, infrastructure, and facilities to properly integrate bicycles as part of the public transportation system.

Pru Life UK aims to support this growth through its local efforts in promoting the activity. Earlier this year, PRURide PH 2019 witnessed more than 2,500 cyclists from across Asia take part in the Philippines’ largest cycling festival with 18 categories.

In addition, the British life insurer’s support and delegation to Prudential RideLondon was part of its We Do Health, a campaign to encourage healthy living in the Philippines. Celebrity ambassadors Kim Atienza, Gretchen Ho, and Zoren Legaspi joined the Gran Fondo, a non-competitive race in 30, 60, and 100-kilometer rides. As a continuation of their journey, they represented the Philippines in Prudential RideLondon, joined by Pru Life UK employees Kahlil Robles, Ryan Benguelo, and Nelsi Rabe.

The three celebrity ambassadors carry the advocacy of promoting health and fitness among Filipinos.

“As a life insurance company, we show our commitment to promoting healthy living and financial security,” said Senior Vice President and Chief Customer Marketing Officer Allan Tumbaga. “We hope to reach more Filipinos and send a message across that health plays a big role in the quality of our life. And cycling is an affordable, fun, and easy way to achieve this.”

About Pru Life UK
Established in 1996, Pru Life UK is the country’s pioneer of insuravest or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated investment-linked life insurance policies in the country. Since its establishment, Pru Life UK has expanded its reach to over 160 branches in the Philippines, with the biggest life agency force of more than 31,000 licensed agents, and has emerged as one of the country’s top three life insurers based on the Insurance Commission’s 2018 rankings in terms of new business annual premium income.
Pru Life UK is a subsidiary of British financial services giant Prudential plc. Headquartered in the United Kingdom, Prudential plc has an extensive network of life insurance and mutual funds operations around the world covering Europe, the United States (US), Africa, and 14 markets in Asia. Its regional office, Prudential Corporation Asia, is based in Hong Kong. Prudential plc has over 26 million customers worldwide and manages £657 billion of assets as of December 31, 2018.
Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies). Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

For more information: www.prulifeuk.com.ph
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