Blog – Page 17 – Ruel Umali Photography

Ligo celebrates 65 years in the industry

20 July 2019August 5, 2019Ruel UmaliLeave a comment

For generations, Ligo Sardines has been a part of the Filipino household as a staple klasik that brings back memories of coming home and sharing a meal with loved ones. For its 65th anniversary, it brought together brand partners and friends from the media for an intimate gathering to celebrate its milestones.

“We are proud to be part of the household of many Filipino families here and abroad. As we move toward our seventh decade in the industry, we are excited to bring new innovations and products that will be part of the memories of future generations,” shares Ligo Vice President of Production Mikko Tung.

Ligo began in 1954 when Gregory Tung, Sr. opened A. Tung Chingco Trading, the exclusive distributor of Ligo products in the Philippines. The company partnered with Liberty Gold Fruit Co., Inc. in California, but put up its own cannery in 1980 to manufacture its goods and meet growing demand.

It expanded its products, offering mackerel, squid, corned beef, meatloaf, and tuna flakes. It also offered variants on its line of sardines, such as Gata, Spanish, Extra Hot, Kaldereta, and Afritada, and more. It quickly became a global phenomenon, and began exporting to the United States of America, Europe, Asia, and the Pacific Rim.

Ligo is currently run by the third generation of Tungs, who are working together to strengthen its commitment to putting quality first. Mikko Tung is joined by his brothers Mark, who oversees sales and marketing, and Macky, who handles advertising and promotion.

The celebration featured the Klasik Museum, where guests traveled back through time to reminisce the brand’s past, including its variants, old commercials, and print ads. They were also introduced to the brand’s 65th Anniversary visual, which represents its years in providing delicious flavors and excellent quality. Its retro art style is a reminder that indeed, “Walang Kupas ang Klasik.”

Tung also shared the success of the “Lami Ligo” campaign in Mindanao, which featured brand ambassador Tom Rodriguez and a popular local dish, Odong noodles with Ligo sardines. He also announced the success of the newly launched variant of Sriracha sardines, which became an instant favorite among consumers. The evening capped off with the unveiling of Ligo’s new and exciting product variants: Calamansi, and Fried Sardines in Oyster Sauce and in Portuguese Style¬, which will all be available in September; and Tuyo, which will be launched by the end of the year. Another highlight of the evening was the introduction of Carla Abellana as the newest brand ambassador.

Ligo Vice President for Advertising and Promotion Macky Tung expresses that “the brand welcomes new members, products, and variants to its family. Ligo still stays true to the promise it made 65 years ago: to provide quality sardines that will continue to become a Klasik in every Filipino household.”

SEAOIL Lifetime Free Gas promo returns for its third year

17 July 2019July 18, 2019Ruel UmaliLeave a comment

SEAOIL, the leading independent fuel provider in the Philippines, will be giving away a lifetime supply of free gas to 4 lucky motorists starting this July. The “Lifetime Free Gas, Oh My Gas!” promo, which continues to be the only one of its kind in the world, makes a comeback on its third year.

“Following our success from the past two years of the lifetime free gas promo, we want to continue this giveaway to thank our loyal customers for their continued patronage of SEAOIL. The response has been overwhelming, and we are more than happy to return with it once again,” said SEAOIL CEO Glenn Yu.
SEAOIL customers can also expect to win over 100,000 instant prizes through peel-off cards. A total of half a million worth of SEAOIL gift cards will be raffled off in monthly draws.
The winners of the promo from the past two years came from different walks of life. Last year’s winners include Michael Sulit of Caloocan City, a SEAOIL user since buying his own car, is the youngest winner at 24 years old and the “bunso” in the family. He uses his free fuel for field work and trips with family and friends and shares it with his siblings who have families of their own.
Ernie Linarez is a TNVS operator and driver from Rizal. His monthly fuel savings help pay for his car loan. He is a SEAOIL Believer for years, and his trust and support for the brand paid off when he was drawn as last year’s first winner.
Joel Dinque, an entrepreneur from North Cotabato is able to provide more for his family, thanks to his fuel savings. As an owner of an auto repair shop, he endorses SEAOIL to his customers because he is a firm believer of their products.
Jidy Detuya, a jeepney driver from Agusan del Norte, shares that it was one of his kids who convinced him to gas up at SEAOIL and try his luck at winning free gas. He was skeptical of SEAOIL’s fuels at first but now he endorses it to his relatives and fellow churchgoers.
To qualify, a customer must gas up at least P500 worth of Extreme 97, Extreme 95, Extreme U, Extreme Diesel fuels and/or SEAOIL Lubricants at any SEAOIL station nationwide. Customers can double their chances of winning if they register at www.lifetimefreegas.com.
The “Oh My Gas!” promo runs from July 18 to October 18, 2019. Winners of this year’s promo will be determined via electronic monthly draws in August, September, and November, and a dropbox raffle draw in November.

JOIN THE KLEAN FIGHT!

10 July 2019July 10, 2019Ruel UmaliLeave a comment

Today’s athletes are more sophisticated in their buying and selecting behavior than ever before. The age of information has pushed the envelope in ways that athletes know exactly what they want, what to look out for, and where to get it. Consumer insight has evolved tremendously. Brands are now churning out products engineered to the exact specifications of athletes. The world of sports nutrition has kept pace.

It is apparent that championship athletes are keen on looking for the best available products to take them to that next level. Popular opinion will say there are no secrets to greatness other than proper coaching, hard work, and elite level preparation. But is that all there really is to it? Athletes of any sport will attest that proper nutrition is tantamount to winning at any level. And winning is a way of life.

With this rationale, Klean Athlete products are manufactured through a simple paradigm: provide formulas that are proven through sound science, support your active lifestyle, and give you everything you need — and nothing you don’t. It offers a product line made BY championship athletes, FOR championship athletes. These products have undergone the most rigorous and state of the art tests to ensure that they are made BY the best, FOR the best. The Klean Athlete product line includes supplements for the specific purposes of a workout: Isolate Whey Protein, Electrolytes, Endurance D-Ribose Chews, and Recovery Drink.

The thrust of Klean Athlete was always to raise the bar of sports nutrition, especially in terms of information and education through maximizing the platforms available to us today. Products are certified through the National Sanitation Foundation (NSF) International, which ensures that they are of premium quality and pass international standards for food safety.

Not only is Klean Athlete NSF Certified, it is NSF Certified for Sport®, a certification level which was created to meet the growing demands of athletes, coaches, and healthcare professionals to guarantee that sports supplements are free from banned substances. Every product that carries the NSF Certified for Sport® mark has undergone stringent laboratory testing to confirm content, purity, and compliance. This is especially relevant today as the sports associations and sanctioning bodies have doubled their efforts to crack down on doping and banned substances. To date, Klean Athlete is the only line of NSF Certified for Sport® nutritional supplements available in the Philippines.

Consumers with dietary restrictions will also be happy to note that the complete line is formulated without wheat or gluten and contains no artificial coloring, flavoring or sweeteners.

Klean Athlete is the clean choice for complete nutrition for athletes, promoting peak performance by fueling and fortifying with a solid nutritional base to fully support an athlete’s training and overall well-being, thus making it the new frontier for sports nutrition.

MEET THE KLEAN TEAM

As Klean Athlete has been expanding globally, its introduction to the Philippine market has also been taking stride. Klean Athlete is now advocated by our very own team of world class athletes who live, train, and compete at the highest level. The Klean Athlete Ambassadors were introduced recently at venue partner, The City Club at Alphaland Makati Place. Get to know more about the ambassadors initiating the Klean Fight!

Elle Adda is a multi-sport practitioner of Yoga, Running, Mixed Martial Arts, Crossfit and Obstacle Course Racing. Elle’s versatile and dynamic scope of the human body has also allowed her to build the fitness and wellness community as well as to spread awareness through various platforms and her advocacy as a Klean Athlete Ambassador.

Amy Berezowski is the CEO and Head Coach of the Philippines’ first exclusively women boxing clubhouse – Empowered Clubhouse. She’s a professional boxer and she uses Klean Athlete to make sure that she has everything she needs to stay at the top of her game in and out of the ring.

Mark Hernandez uses Klean Isolate and Klean Recovery to give him the endurance and mental focus in training and racing as a triathlete. Being a champion runner, swimmer, and cyclist all in one is never easy and Mark ensures that his body is getting all the right fuel it needs.

Multi-sport coach Jojo Macalintal is the owner and head coach of Trimac Coaching. Klean Athlete gives Coach Jo that boost of clean energy that keeps his body and mind in shape, ready to face any challenge.

Triathlete Pablo Sospedra Miro’s secret to success is hard work and passion. There are no shortcuts. Being able to train regularly is gives him an edge on his competitors, this is where Klean products come in. They help him maintain his body’s strength by giving the nutrients and boost he needs. No matter where or what season he is competing.

As a triathlete who travels the world, racing in different climates and terrains, Fabio Duque knows the value in keeping his body in top shape. As a Klean Athlete, he knows that what goes into his body is just as important as his training.

Ignacio Escaño is a student athlete who understands at this early age that proper nutrition will pave the way for a long and successful career. He uses Klean Athlete to ensure proper preparation, leading to peak performance when he represents the Philippines as a member of the national team in baseball.

Regenerative medicine research specialist Dr. Ben Valdecañas is Klean Athlete’s brand consultant and key opinion leader. He lends his knowledge on optimizing health and human performance to Klean Athlete, ensuring that its claims are medically proven, safe, and effective.

Klean Athlete Nutritional Supplements are exclusively distributed by Klean Athlete Philippines and readily available in-store at Apotheca Integrative Pharmacy and online via Klean Athlete PH on Shopee and Lazada.

Join us and start being a Klean Athlete today!

For more information, please contact:

Jenifer Lapid
Klean Athlete Philippines
6F Twin Cities Condominium, 110 Legazpi St., Makati City
(T): (02) 838-4350 | (02) 845 1350
(M): (+63917) 705 5436‬
(E): jen@kleanathlete.com.ph
Website: www.kleanathlete.com.ph

For other inquiries, reach us at: info@kleanathlete.com.ph

Follow @kleanathleteph on

SCHICK HYDRO 5 SENSE – Experience Customized Shaving like never before.

10 July 2019July 10, 2019Ruel UmaliLeave a comment

SCHICK has established it’s own niche in the industry as one of the pioneer when it comes to smooth shaving.

2019 marks a very important year for SCHICK PHILIPPINES, as it launches it’s latest and most advanced razor to date – The Schick Hyrdro 5 Sense.

Chit Itchon, Global Marketing Director for Men’s Shaving at Edgewell Personal Care said: “We know that not all skin is the same and that guys take pride in finding products that address their specific skincare and grooming needs.”

A guy’s grooming routine is more art than science, and no one’s grooming routine is the same. The new Schick Hydro® 5 allows us to provide maximum comfort while helping to protect from irritation in a truly unique and customized way.” Itchon added.

The New Schick Hydro 5 Sense, the next generation of Schick razors is packed with five (5) unique and useful features designed to create a personalized shaving experience like never before.

The unique “Shock-Absorb Technology” enables the razor to give an incredibly close shave. The mechanism inside “senses” when pressure is exerted on skin while shaving and basically auto-adjust to the pressure. The razor blades backs off when you apply too much pressure and adds pressure back when needed. It allows you to shave the right amount of contact and pressure. When the pressure goes away, the razor returns to its original state. Schick Hydro 5 Sense is also designed to adjust to the contour of your face and your personal shaving style.

The “Lock-out Button“ is another special feature. It is located at the neck part of the razor. The button enables and disables the shock-absorb function as simple as sliding the it up and down.

The Schick Hydro 5 Sense comes with US made 5 slim surgical steel blades with Skin Guards on top of each blade. This doubles the number of point of contact between the blades and the skin between the blades; which is designed to help control the skin flow to reduce skin irritation.

It also has the unique 7 Hydro Glide Gel Pool designed with herbal extracts that protects and instantly hydrates skin for a smoother glide while shaving.

Last of it’s feature is the “Flip Back Trimmer”. Schick Hydro Sense 5 instantly transforms into s trimmer with simply flicking back the top of the razor. This help gives precise trimming.

SCHICK HYDRO 5 SENSE is the first and the only razor customized for him. Based on Consumer Insights: 43% liked on how razor automatically adjust based on how you shave. 31% liked the idea of the hydrating gels and lubricated gels, 31% liked the idea that the razor is customized to their skin and their routine and 32% liked the promise of confortable shave with less irritation.

With the New Schick Hydro 5 Sense, having a smooth and confortable shave is now a reality. An innovation that is set to change the playing field of the razor industry.

Schick Hydro 5 Sense is a global brand manufactured by Edgewell Personal Care and being imported, marketed and distributed in the Philippines by Getz Healthcare.

Metrobank defines Meaningful Banking experience with latest campaign

3 July 2019July 11, 2019Ruel UmaliLeave a comment

The Metropolitan Bank & Trust Co. (Metrobank) recently launched its Meaningful Banking campaign with an aim to elevate its promise of “You’re in Good Hands” at the Grand Hyatt Manila.

Since Metrobank was founded, its reason for being has always been to serve customers extraordinarily well by helping them spot opportunities and working together to realize their dreams—whether to scale up their business or achieve their goals wherever they are in life.

“In this day and age, we see a lot of developments as our customers continue to evolve. Thus, to keep our promise of keeping them in good hands, the bank must evolve as well,” says Metrobank President Fabian S. Dee. “Today, we announce the start of the next stage of Metrobank’s transformation journey as we aim to deliver Meaningful Banking for our customers. It is our re-commitment to put customers at the heart of everything we do—to listen and understand them as we strive to move, change, and grow together.”

As it begins a new journey to Meaningful Banking, it introduces a new communication campaign featuring its new Metrobank signature frame that serves as a visual focal point highlighting its customers’ meaningful stories. In the near future, Metrobank aims to provide new and more relevant products and services that help fulfill customers’ purpose and dreams.

From driving financial literacy to honoring outstanding Filipinos, to helping the communities it serves; the bank is also committed to supporting meaningful initiatives which can contribute to nation-building. It goes beyond building just a business and aims to make a real difference in Filipinos’ lives–redefining banking that is made truly meaningful.

“Meaningful Banking is Metrobank’s north star as we start on a transformation journey,” says Metrobank Chief Marketing Officer Digs Dimagiba. “Even if we are not yet able to serve them perfectly now, we commit to continuously improving so that we can deliver Meaningful Banking every step of the way, for the customers of today and tomorrow.”

To learn more about the campaign, visit meaningfulbanking.metrobank.com.ph or facebook.com/metrobank.

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About Metrobank:

Metrobank is the country’s premier universal bank and has one of the largest domestic networks with over 950 branches and over 2,300 automated teller machines (ATMs) nationwide, and 32 foreign branches, subsidiaries and representative offices. For inquiries, please contact Corporate Communication Department at 857-5526, or Investor Relations Department at 857-9783 and investor.relations@metrobank.com.ph. Or call the Metrobank 24/7 Customer Hotline at 8700-700, or log on to www.metrobank.com.ph. For provincial areas, call toll-free 1-800-1888-5775.

World Vision Inks Partnerships with Corporate Donors to Support Children’s Programs

28 June 2019July 11, 2019Ruel UmaliLeave a comment

World Vision Philippines together with several corporations continues to help thousands of Filipino children in need through partnerships aimed to support the organization’s child-focused projects in the Philippines.

In line with the back-to-school season, World Vision and Procter & Gamble (P&G) Philippines launched the “Pag-asa sa Basura” campaign, a sustainable waste collection and recycling system targeting several areas in Metro Manila. The pilot implementation of the project will be done in 25 schools in Malabon and Quezon City.

The participating schools will be outfitted with school-based materials recovery facilities (MRF) for various solid waste materials including sachet packaging. The students who will be participating in the campaign are encouraged to bring a certain number of sachets to receive incentives such as school supplies. Furthermore, the profits that will be collected from the MRF will be used for Water, Sanitation and Hygiene (WaSH) programs like improvements in their handwashing facilities and WaSH education.

This initiative will not only be benefiting the children but also saving the environment with the goal of preventing at least one million pieces of sachets going to the ocean. Educators and students will also be trained on the principles of solid waste management specifically recycling.

Earlier this month, World Vision together with Elev8 Media Inc., an out-of-home advertising company, signed an agreement to support the NGO’s (non-government organization) awareness drive for child sponsorship. Elev8 Media Inc. donated 90 lamp post banners in key areas of Makati City, Taguig City and Paranaque City featuring photos and testimonials from former sponsored children and donors of World Vision.

The partnership aims to increase public awareness about World Vision’s Child Sponsorship Program, an initiative where donors commit to give monthly sponsorship to provide the basic needs of a child supported by World Vision.

Another partnership forged by World Vision is with Domescape, a private glamping vacation home in Nasugbu, Batangas. They recently conducted the “A Star of Something Good”, a stargazing event for the benefit of World Vision.

Domescape’s willingness to support the children thru World Vision and the owners’ generosity as seen during the launch resulted to one child being sponsored by the corporate partner and two sponsorship pledges from the guests who attended the event. They look forward to doing more of these events that will help increase awareness and move people to support for World Vision’s children’s programs.

”World Vision Philippines is so blessed with the success of all of our initiatives with our partners and on behalf of our organization, I would like to thank them for their unwavering support to our advocacy. Let’s continue to work together for the Filipino children,” said World Vision Philippines Executive Director Rommel Fuerte.

To know more and support World Vision Philippines activities, visit www.worldvision.org.ph. You may also follow /worldvisionph on Facebook and @worldvisionphl on Instagram for updates.

About World Vision
World Vision is a global Christian relief, development and advocacy organization dedicated to working with children, families and communities to overcome poverty and injustice. World Vision serves all people, regardless of religion, race, ethnicity, or gender.

Congressman Teodorico “Nonong” T. Haresco Jr, celebrates his victory with the media.

19 June 2019August 5, 2019Ruel UmaliLeave a comment

Once again, Honorable Congressman Teodorico “Nonong” Haresco Jr was elected and with a landslide victory as congressman of the second district of Aklan where the Boracay island is covered under his administration.

Invited during the celebration were bloggers and media friends at Dads, West Avenue Quezon City.

As he would say, we should work hand in hand to pursue our dreams. His goals is to continue what he started to serve and improve the well being of his people in the second district of Aklan.

He also mention a get together in Boracay during the celebration, were the media had applauded. And he reminded the media, that we now have a representative in the House of Representatives.

As part of his advocacy, he wanted to assist and help the people of his district to improve their livelihood and give them a better life.

1. For the medical needs, in the heart center, lung center and PGH.
2. Scholarship for deserving students, who would want to go to DSLU, Ateneo, UP etc.
3. Support the build, build, build program of the president to build infrusture.
4. Livelihood projects that would assist micro entreprenuer in Aklan, and welcoming us for a
retirement (stay) were he mentioned that Aklan has the best peace and order in Region VI.

With the vision and goals of Congressman Teodorico “Nonong” T. Haresco Jr, this will give an opportunity for the second district of Aklan to be successful with their projects and a better life to everyone.

Filinvest City celebrates Philippine Independence Day

11 June 2019June 11, 2019Ruel UmaliLeave a comment

Filinvest City, the premier central business district in Metro South, is joining the whole country in celebrating Philippine Independence Day by putting up flags within the city. Not only will this commemorate a momentous occasion in our history, but it will also instill the spirit of patriotism in the citizens, workers and visitors of Filinvest City. Apart from Independence Day, Filinvest City has been actively showing its love for the country by practicing a responsible and more sustainable urban planning.

Sun Life Presents life, health and wealth solutions for Financial Independence Month

5 June 2019June 8, 2019Ruel UmaliLeave a comment

Here are the speakers for the Sun Life presentation Krie (CEO ans Founder of Messy Bessy), Sara Black and Lay Preacher Bo Sanchez talks about Life, Health and Wealth.

Filipinos are eager to prepare for the future, but are still tied to traditional ways of handling their finances.

This was revealed in a nationwide study of 1,200 respondents conducted by Kantar Milward Brown and commissioned by Sun Life Financial Philippines (“Sun Life”).

According to the study, 68% of Filipinos were concerned about saving for emergencies, 62% on securing their family’s future, and 57% on retirement. In order to address these priorities, 62% said they are managing their finances while 54% are spending only on things that are planned. Only 39% replied that they were investing their money in order to fund their goals.

Many pointed to their financial situation as a reason for not availing of life insurance or mutual fund products, where an average of 44% said that these products are considered as added expenses rather than tools to be financially secure. Moreover, it appears that lack of knowledge was also a factor, where 16% admitted they knew little about life insurance, 15% confessed to not knowing much about accident insurance, and 17% felt the same way about health insurance.

This prompted Sun Life to adopt the theme ”Life, Health, and Wealth” for its Financial Independence Month campaign this June.

”Life, health, and wealth are the essentials of a brighter future, but one can only achieve them if they save and invest for the future,” Sun Life Chief Marketing Officer Mylene Lopa said. ”This is possible with the right partner, tools, and products, and these are what we would like to highlight this Financial Independence Month.”

Life solutions

Among the initiatives under ”Life” is the Life Insurance Calculator, which would help one assess how much life insurance he would need to properly cover the needs of his loved ones, giving him a clearer goal to pursue. The digital tool can be accessed via bit.ly/SLlnsuranceCalc.

Meanwhile, SUN Smarter Life Classic is a protection plan that provides double life insurance coverage throughout one’s lifetime. Available in flexible premium payments, it also offers benefits that he can use in case of emergencies or immediate need for cash.

Sun Life is also set to team up with Waze to promote road safety in an initiative dubbed ”Brighter Drive, Brighter Life,” which will alert Waze users on accident-prone areas. This may also serve as a reminder for Waze users, who are also registered Lazada members, to insure themselves with a digital life insurance from Sun Life, such as Life Armor. It may be availed via the said online marketplace for as low as P100.

Health solutions

Under ”Health,” Sun Life endorses SUN Fit and Well, a new generation wellness plan that offers comprehensive life and health protection. It covers the whole health Journey from prevention, diagnosis, treatment, and rehabilitation, offering comfort and peace of mlnd should a serious illness strike.

GoWell, Sun Life’s wellness community, has also expanded its tie-up with Fitness First to offer club benefits and preferential rates for Sun Life clients, advisors and employees.

Wealth solutions

Those eager to pursue their wealth goals can give the Investment Calculator 3 try at bit.ly/SL|nvestmentCalc to see how their money can grow over time using various financial instruments.
Once they are ready to start investing, they can opt to invest in the Sun Life Prosperity Achiever Funds from Sun Life Asset Management Inc. (SLAMCI). The first target date investment funds in the Philippines, these funds are designed to help investors achieve their goals on time with the minimum investment at only P1,000.

Should they wish to encourage their loved ones to start their own investing journey as well, they can give them a Sun Life Prosperity Card, 3 gift card which can be invested in any of Sun Life’s peso-denominated funds. It is available in P1,000 and P5,000 denominations.

In order to keep them on track as they pursue their life, health, and wealth goals, Sun Life also created Sun Future Planner, a comprehensive financial planning guide that would help one determine his life stage, analyze his needs, and take concrete steps to achieve his goals. The Sun Future Planner may be availed via a Sun Life advisor.

“We hope that Filipinos would utilize these solutions to create a more holistic and hardworking financial plan and serve more of his and his family‘s needs,” Lopa said. ”By saving, investing, and being more proactive in this pursuit, there is no doubt that they can look forward to a brighter future, and we aspire to be their partner for life in theirjourney towards financial freedom.”

For updates on Sun Life’s Financial Independence Month initiatives and for details on Sun Life’s products and digital tools, follow @SunLifePH on Facebook, Twitter, and Instagram, visit sunlife.com.ph, or talk to a Sun Life advisor today.

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