Get first dibs on the Honor 10 Lite exclusively on Shopee

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Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, once again partners Honor to launch its latest premium smartphone, the Honor 10 Lite. Starting January 25, over 21 million Shopee users in the Philippines can enjoy an exclusive 15% off the new Honor 10 Lite, a refreshed variant of the hit Honor 10, available at just ₱8,491 instead of the usual ₱9,999. In addition, a limited special bundle featuring an Honor Band 4 Running, Honor Gift Box, and an Honor foldable luggage worth ₱3,000 in total will be up for grabs for the earliest buyers of the Honor 10 Lite on Shopee.

Martin Yu, Associate Director, Shopee Philippines, said, “Honor was consistently among the best-selling brands on Shopee throughout 2018, highlighted by the immense success of the Honor 10 flash sale on Shopee in June. Our ongoing Super Gadget Zone Sale, which ends on January 25, has also done very well and we are excited to build on this momentum with the exclusive launch of the Honor 10 Lite. As the demand for premium tech products continues to grow in the Philippines, Shopee will bring even more unbeatable deals on leading brands to our Filipino users in 2019.”

Wang Yang, Country Director of Honor Philippines, said, “We are very proud of the new Honor 10 Lite, and we are very excited to partner Shopee for its debut. Honor has grown our online presence rapidly since joining Shopee in 2018, with our orders increasing by over 350%, and we believe this partnership can reach even greater heights in 2019. Honor is always focused on providing consumers with top quality and innovative mobile devices, and we are confident the Honor 10 Lite will be a big hit on Shopee Philippines.”

The Honor 10 Lite comes in three colors: Sapphire Blue, Midnight Black, Sky Blue. Boasting a stylish gradient finish on the rear and a minimalist dewdrop display notch, the phone continues Honor’s streak of inspired designs that has been a huge hit in the country. From January 25, Filipinos can be the first to get their hands on the Honor 10 Lite exclusively on Shopee.

For more information, visit http://bit.do/shopeeph.
Download the Shopee app for free via the App Store or Google Play.

Discover and nurture your child’s talent at Promil Four iShine Talent Camp 7

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Each child is born with a talent that can appear in any form. Various activities can unlock their potential which is just waiting to be discovered. From singing to acting, and anything in between, your child’s gift can be nurtured through Promil Four’s i-Shine Talent Camp 7, a summer talent development program in partnership with experts to help kids 6-11 years old become their very best.

Get ready to discover and develop your child’s talent and passion as Promil Four launches the newest season of its talent development program, thei-Shine Talent Camp 7. As the brand stays true to its mission of nurturing the gift, the next generation of awe-inspiring kids will be guided to reach their full potential in the fields of performing and visual arts through mental, physical and social stimulation workshops.

Kids ages 6 to 11 can enjoy a whole new level of fun and experience interactive learning with Promil Four’s i-Shine 7 featuring Art, Music, Dance camps, and its two new camps, Theatre and Ballet. These camps are managed by the finest experts/mentors of the country. Teachers Robert Alejandro and Kara Escay from Papemelroti will coach the Art Camp, Maestro Ryan Cayabyab returns as the camp master for the Music Camp, while Teacher Georcelle Dapat-Sy of the G-Force Dance School leads the Dance Camp. Furthermore, Audie Gemora heads the Theatre Camp, whereas Lisa Macuja-Elizalde guides the Ballet Camp.

All six mentors were presented during the launch of i-Shine 7, which also featured a talk by Dra. Leticia Penano-Ho, the President of the Philippine Center for Gifted Education. Dra. Ho talked about the importance of documenting the child’s journey to further help them develop their skills.

Also lending her skills and talent during the launch was a self-taught freelance photographer and “Promil kid” Shaira Luna who shared some photography tips during her Creative Documenting & Scrapbook Making Workshop. Meanwhile, the launch was hosted by seasoned actress Dimples Romana, who has been hosting the i-Shine Talent Camp ever since its beginning.

Promil’s philosophy is to instill the importance of not only proper nutrition, but also proper parenting and guidance to fully support a child’s proper growth and mental development. This is in line with the brand’s advocacy of actively involving parents in helping nurture the gift of their child.

Promil Four i-Shine 7 Camps will run from April to May 2019, and will be administered not only in different cities around Metro Manila, but also in more locations around the country like Batangas, Cebu, and Davao to allow kids outside Metro Manila to experience what i-Shine has to offer. As it is important to hone and encourage kids’ talents at a young age, there will be a grand recital after the camp duration to showcase what kids experienced and learned during the camps.

Past i-Shiners include Lucas Magallano of season 2 and Yesha Camile of season 3 who, after the camp, went on to let their talents shine through special performances in various events.

Know more about i-Shine and reserve a camp slot for your child now! Visit www.promilnurturethegift.com.ph/ for more details.

Eight Magical WaysThat Could Transpire your 2019

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No matter how good or bad 2018 had been, there’s no denying that we all want something magical to happen this 2019. We’ve got high hopes for the new year to be full of unbelievably amazing surprises in all aspects of our lives — love, family, career, and more. Here are 8 things that are on our bucket list!

Swertehin sa seat sale

Be part of the seat sale abangers club and grab every opportunity to explore new places at really cheap prices! Who knows, with all the travel you’ll be doing this 2019, you might even get bumped up to Business Class on one of your many flights!

Getting noticed by your all-time favorite artist

Seeing your favorite artist perform live is an out-of-this-world experience. But if there’s anything that will make the experience more magical, it’s that you could be one of the few fans they reply to on social media after all your crazy Instagram stories during the concert!

Getting that big promotion

Let 2019 be the year you go the extra mile in the career you are pursuing. Your out-of-the-box thinking, determination and hard work will definitely not go unnoticed. You might even be in the running for a work promotion or receive the Employee of the Year award!

Surprising your parents by learning how to drive

Tired of waiting forever to book a ride? Maybe it’s high time you learn how to drive. It’s a skill worth learning and can even help you rack up pogi points! Plus, imagine surprising your parents one day by picking them up from work in your brand new car. Their reaction will be one you’ll treasure forever!

Conquering your fear during an out-of-town trip

No one ever really knows what can happen during an out-of-town trip, especially one without a fixed itinerary. Your friends might just sign you up for parasailing or cliff-diving without knowing your fear of heights. But if it’s an opportunity to conquer your fears, then you should take them! Surprise yourself by taking that leap of faith!

Finding that winning business idea from your passions

Remember that thing you’ve always wanted to do but never had time for? Be sure to make it happen this 2019! Find time to work and develop your ideas for your passion projects and bravely introduce it to the world. Customers will definitely come, and there might just be an unexpected investor who will want to partner with you and help your business grow.

Mapansin ni crush

Hey, it’s possible! If you haven’t been in luck for the past year (or years), it’s time to turn that all around with your newfound confidence and charm. Who knows, with the number of people trying to get your attention, you might even meet “The One” who will sweep you off your feet with romantic dinners for two, or even a fun and relaxing daytrip to the beach!

Bringing a little magic to those in need

We all need a little magic in our lives. Doing something as simple as donating pre-loved clothing or giving food to the poor you always see outside of your office can make a huge difference. There’s nothing more magical than being able to help out, and if you believe in good karma, your goodness will always come back to you tenfold.

These unbelievably magical moments don’t always come by, but it doesn’t take much for them to happen either. Whether it’s something as big as meeting your favorite band or as simple as sharing Magic Crackers with family and friends, amazing surprises await you.

Spread some Magical Moments by sharing Magic Crackers with those you love especially as we enter the new year. All it takes is your favorite Magic Crackers and, who knows, lightning may strike to signal that magical moment!

New Year, New Movies at SM Cinema!

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SM Cinema welcomes 2019 with a bang as it brings you adventure, action and excitement in upcoming blockbuster flicks Disney’s Mary Poppins Returns and Paramount Pictures’ Bumblebee!

A sequel to Walt Disney’s 1964 classic, Mary Poppins, the world’s favorite magical nanny is back and will surely drive us again to an adventure of a lifetime.

Set in the 1930’s London, Mary Poppins Returns follows the now-adults Jane (Jane Mortimer) and Michael Banks (Ben Whishaw) together with Michael’s children as they face a personal loss and a family problem. In the time the family needs her the most, Mary Poppins (Emily Blunt) is back to the rescue to help the family and cope with the most difficult time of their lives.

Another new film to open our 2019 is the latest movie offering from the Transformers’ franchise focusing on the adventures of one of the most favorite Autobots, Bumblebee!

Catch Mary Poppins Returns and Bumblebee on January 8 at IMAX theatres, Director’s Club and SM Cinema branches nationwide. Book your tickets through the website, www.smcinema.com or download the SM Cinema mobile app. You may also follow /SMCinema on Facebook and @SM_Cinema on Instagram for updates!

Shopee and Jose Mari Chan Donate ₱1 Million to San Juan Nepomuceno School for Shopee 12.12 Big Christmas Sale

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Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, celebrates the success of Shopee 12.12 Big Christmas Sale by giving back this festive season. Shopee, together with its Christmas Ambassador, Jose Mari Chan, ran a donation drive where all proceeds from the sale of Jose Mari Chan’s Going Home to Christmas album via the JMC Music Official Store on Shopee would go towards the funding of the San Juan Nepomuceno School’s educational and renovation programs. With the help of users, Shopee raised a total of ₱500,000 from the sale of the album. This amount was matched dollar for dollar by Jose Mari Chan, amounting to a total of ₱1 Million donated to the school.

Terence Pang, Chief Operating Officer, Shopee, said, “Shopee would like to thank our users for joining us in this meaningful cause. We are heartened by the response received and by Jose Mari Chan’s heart-warming generosity. This quarter has been extremely fulfilling for Shopee as we not only clocked in major milestones with the success of our of Shopee 11.11 – 12.12 Big Christmas Sale, but also continued to do our part for the local community.”

“I am so pleased to be helping a school that we’ve been supporting for a long time. I am grateful to be part of the Shopee family. This has been a very fulfilling experience and I would like to thank everyone for their warm support,” said Jose Mari Chan.

The final wave of the Shopee 11.11 – 12.12 Big Christmas Sale concluded on a high note with the Shopee 12.12 Big Christmas Sale. On 12 December, Shopee saw over 12 million orders across the region, surpassing all past records including the recent Shopee 11.11 Big Sale. In the Philippines, Mobile and Accessories, Health and Personal Care, and Women’s Apparel were the top three most popular categories. Leading brands, including Maybelline, the SM Store, Xiaomi, and Pampers emerged as favourites amongst users.

For more information, https://shopee.ph/.
Download the Shopee app for free via the App Store or Google Play.

NO MORE “FOMO” WITH RCBC BANKARD FLEX

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“FOMO” the Fear of Missing Out – is an expression usually linked to the Millennials. The generation between 1981 to 1996 want to rack up on experiences and live their life to the fullest. While they have numerous #goals, they also value and give importance to being responsible. Taking the millennials aspirations and ideals in mind, RCBC Bankard has come up with the card perfect for this generation.

Launched December 6 at the SMX Aura, RCBC Bankard and Visa, unveiled the RCBC Bankard Flex and the RCBC Bankard Flex Gold. Both cards are designed to complement the lifestyles of the first jobbers, young professionals, and those just starting a family.

The RCBC Bankard Flex and Flex Gold are packed with flexible benefits including the flexibility of earning double rewards points on categories relevant to the segment. For RCBC Bankard Flex, which was developed with the first jobbers and young professionals in mind, cardholders can choose two categories from any of the following: Clothing, Dining, Travel, and Transportation. On the other hand, RCBC Bankard Flex Gold, which has been designed primarily for millennials who are just starting a family, cardholders can choose three from any of these categories: Grocery, Gas, Department Store, Household Appliances, and Travel. The card benefits are so flexible that cardholders can change their preferred categories every billing cycle by simply sending a direct message to RCBC Bankard’s official Facebook page.

Further, cardholders will also enjoy the flexibility of choosing what they want to redeem using their earned rewards points. They can choose to redeem shopping vouchers, cash rebates, use the points to pay their card, or even better, they can choose their rewards points to build their savings since the cash equivalent can be directly deposited to their RCBC Checking or Savings account. They can also choose to enrol in the airmiles program and redeem airmiles so they can fly for free to their dream destination. For those who want to create more impact to society, rewards points can also be used as donation to their preferred charitable or non-profit organization.

RCBC Bankard Services Corporation President & CEO, Simon Calasanz says, “We are here to support the millennials in achieving their life goals. Aside from providing a card that doubly rewards them on categories that are important to them, we will also help them manage their finances better with RCBC Bankard’s award-winning features including: Spend Monitor, an alert that is sent to them once they reach 80% of their set budget, Spend Analyzer, which summarizes their spending on a per category basis, and Unli 0%, which allows them to pay for their straight purchases made anywhere to three (3) months 0% instalment.”

Dan Wolbert, Visa Country Manager for the Philippines & Guam highlighted, “Together with our valued partner, RCBC Bankard, we are glad to launch these two products that are targeted at millennials in the Philippines. The benefits offered through these products are tailored accordingly to this segment of our cardholders, so they can earn fantastic rewards while making payments for their everyday spend. The features of the card also enable them to develop good discipline in money management as they can see analysis of their spend and set their budgets accordingly using features provided by the bank.”

With all these power-packed benefits, RCBC Bankard Flex and Flex Gold Visa are must-haves and totally on point! To get one, log on to www.RCBCBankard.com.

Meet and Greet with Aklan Rep. Teodorico Haresco Jr.

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We had a chance to meet Nonong Haresco last week over a lunch at Dad’s West Avenue, Quezon City together with other media friends. He greeted each and everyone of us with a greeting Merry Christmas while shaking our hands. He is very simple and approachable. But at a back of my mind, I asked my self “Who is Nonong Haresco?”. Honestly speaking, it was my first time to heard of him. I have no any idea who he is but as the question and answer is happening, I started to learn something about him and what he does.

Aklan Rep. Teodorico Haresco Jr. or also known as Nonong Harescoof is from the lone district of Aklan and a proud Ilonggo,

He has a soft spot in his heart for the less privileged. But instead of giving them fish, he encourages them to learn how to set up their own small business ventures as a means to make their lives better which I think is really good.

He is a firm believer in the microenterprise industry and its ability to uplift hardworking individuals who in turn would eventually be able to provide jobs for others in their communities while at the same time help in the development of its socio-economic sector.

Haresco learned at a young age. As a student at De La Salle University, he turned a two thousand-peso loan from a relative into a buy-and-sell business by purchasing shrimps in Aklan, which he would then sell in Manila. Finishing with honors in Economics and in Accounting, his determination developed his little startup turned into a 50-hectare prawn-farming venture in his hometown of Ibajay, Aklan and he would find himself catering to big name restaurants in the metro.

After completing his M.A. in International Economics at the McGill University in Canada, Haresco participated in the United Nations Conference on Trade and Development-International Trade Center in Switzerland where his business acumen led to the formation Haresco Trade Specialists Co. and Silver Thread Inc., which exported local capiz shells to the European country.

As of date, Congressman NonongHaresco has authored and co-authored more than 60 house measures including:

HB00111, an act establishing a mechanism for the sustainable development and use of the island of Boracay;
HB00115, an act increasing the bed capacity of Ibajay District Hospital from 25 to 100;
HB02239, an act granting P1,000 monthly stipend by way of financial assistance to centenarians;
HB02240, an act exempting users of electronic vehicles from the payment of road user’s tax;
HB02241, an act to prescribe nutrition labeling for food products;
HB02323, an act granting P500 monthly allowance to barangay tanods;
HB02414, an act amending section 5 of Republic Act No. 10121, otherwise known as an act strengthening the Philippine Disaster Risk Reduction and Management System;
HB02415, an act to combat abuse and increase penalties for crimes against senior citizens;
HB03192, an act providing for the establishment of barangay drugstores, otherwise known as “Botikasa Barangay”; HB03366, an act penalizing anti-competitive agreements, abuse of dominant position, and anti-competitive mergers, establishing the Philippine Fair Competition Commission;
HB03776, an act empowering the micro, small, and medium enterprises; and
HB04335, an act requiring mandatory installation of closed circuit television (CCTV) cameras on major roads included in routes of public utility vehicles among others.
Aside from these, some of his milestone accomplishments include being the only Visayan and Aklanon to receive the Philippine Chamber of Commerce and Industry Businessman of the Year Award (2007) and the Deutsche Bank Banker of the Year Award (2005). He was People Asia’s Person of the Year and graced the cover in 2008 and is one of the Modern Day Filipino Heroes (2008), as well as one of 23 Filipinos cited in the book celebrating 347 years of Philippine-British Relations.

His company WINSOURCE Solutions Inc. has been a five-time recipient of the Queen’s Awards for Enterprise. Haresco likewise conceptualized the President’s Bridge Programme (PBP) as a parallel intervention to regular government infrastructure programmes. This very successful reengineering model in the Philippines is being duplicated in Sri Lanka, Papa New Guinea, Cambodia, Siberia, and in other parts of Asia.

Haresco is also the principal developer of a nationwide scholarship fund for the children of slain journalists and has put 34 young scholars through school since 2007. But while his exemplary performance in Congress is well documented, nothing gives Aklan Rep. Nonong Haresco more fulfillment than his family. Happily married and a father to four, his contributions to development of Aklan and to the Philippines cannot be denied.

1CISP AMONG TOP 10 FASTEST GROWING COOP INSURERS IN THE WORLD

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The 1Cooperative Insurance System of the Philippines (1CISP), the largest cooperative insurance organization in the country, is one of the 10 fastest-growing insurance cooperatives in the world, based on the prestigious International Cooperative and Mutual Insurance Federation’s (ICMIF) 2018 rankings.

1CISP President and CEO Roy S. Miclat revealed this achievement during a press briefing held at the Romulo Cafe in Makati City last December 4.

Published last November 20, ICMIF’s Key Statistics Report surveyed its largest and fastest-growing members across product and regional lines, with 1CISP among the top performers, placing 8th for fastest-growing life insurers, and 17th overall for emerging markets, at a 23.8% premium growth from 2016-2017.

Out of ICMIF’s network comprised of 197 members worldwide, 1CISP is among only a handful of Asia-based members with growth stacking up against the international rankings.

“ICMIF is one of the industry benchmarks we hold ourselves to, as the only global representative body of the cooperative and mutual insurance sector,” Miclat shared. “And their 2018 report validates the sustained momentum 1CISP has achieved,” he added.

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Miclat also announced that 1CISP breached the 2-billion-peso mark in terms of total assets in the third quarter of the year. The insurance cooperative registered total assets of Php2.04 billion as of end-September 2018, a huge 50% growth from the Php1.36-billion asset level in the same period last year.
With this asset surge, 1CISP has outpaced the 18-20% overall growth of the local insurance industry, according to Miclat.

“1CISP, in comparison to corporate insurance counterparts, is growing at a remarkable rate, and believe it or not, this is not an isolated phenomenon in the country. It is a lot more common across the world than previously thought, with a precedent since 2007,” said Miclat, citing the ICMIF outline of industry trends.

Based on ICMIF analysis over a ten-year period (2007-2017), ICMIF members not only experienced exponential growth, but also outperformed the overall insurance industry average, including non-cooperative insurers. The Key Statistics Report outlines, “ICMIF members have grown at a significantly faster aggregate rate than the global insurance market as a whole. During this 10-year period, ICMIF members increased their collective premium volume by 39.3%, considerably greater than the total market average, which grew by a total of 16.8%.”

“These numbers speak for themselves and support 1CISP’s mission—a prosperous Philippines is a cooperative Philippines,” Miclat stressed. “While we take pride in reaching greater heights together with our peers in cooperative insurance, we are even happier that cooperatives are getting the credit they deserve,” he added. Miclat also gave an overview of 1CISP’s 2019 business forecast, projecting an upward trajectory in the wake of their 2-billion asset milestone. “Cooperatives have been succeeding away from the limelight all this time, but our time to shine is now. We want to show everyone that Philippine cooperatives are making their mark both here and on the world stage, as globally-competitive organizations,” he concluded.

This comes as 1CISP is injecting new vigor into the local cooperative movement through initiatives such as the 1Koop Leaders Academy, an upskilling training program for future cooperative leaders; and the Coop Kicks, a contest for young innovators and aspiring entrepreneurs to pitch their ideas on cooperative ventures. Launched at the 14th National Cooperative Summit in Davao City last October 3-5, these programs were officially kicked off, with 1CISP set to host in 2019 a tri-city HR Summit to modernize the cooperative enterprise, and a youth pitch fest, respectively.

1CISP is also sending a delegation to the biennial ICMIF Asia and Oceania Association (AOS) Seminar 2018 on December 6-7, in Hong Kong. Slated to speak and interact with the youth, Miclat, with other cooperative insurance heads, will lead the Morning Meeting by CEOs and Young Attendees.

Tackling the theme “Impact of Digital Innovation,” the AOS is a forum for exchanging invaluable insights, with 1CISP representing the Philippines as the champion for tech-adoption among coops and engaging the youth.

Join Shopee in Giving Back this 12.12 Big Christmas Sale

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In line with Shopee 12.12 Big Christmas Sale, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, together with its Christmas Ambassador, Jose Mari Chan, invites everyone to join in giving back this Christmas season.

From November 29 to December 11, users can do their part for charity by purchasing Jose Mari Chan’s Going Home to Christmas album via the JMC Music Official Store on Shopee. All proceeds from the album sale will go towards funding the renovation and educational programs of the San Juan Nepomuceno School. In addition, as a token of appreciation for users’ contribution, those who purchase the album will also be in the running to win two roundtrip tickets to Macau, Brunei, or Cambodia.

Terence Pang, Chief Operating Officer, Shopee, said, “Youth are key drivers of the Philippines’ digital economy, and it is important that we do our part to improve the quality of education they receive in the Philippines. In line with our Shopee 12.12 Big Christmas Sale, and together with our Christmas Ambassador, Jose Mari Chan, we hope to be able to make a difference and to give back to the community this festive season. We invite our users to join us in this meaningful cause.”

“I am thrilled to partner Shopee to raise funds for the San Juan Nepomuceno School which holds a special place in my heart. Christmas is a time for us to not only celebrate and spend time with our friends and family but to also give back to our fellow Filipinos. I hope that everyone will enjoy the brand-new Going Home to Christmas album and will join Shopee and I in doing something special this year-end holiday,” said Jose Mari Chan.

Ongoing till December 12, the Shopee 12.12 Big Christmas Sale features deals up to 99% off from leading brands including P&G, Maybelline, Vivo, SM Store, Silverworks, Unilever, Lactum, and Platinum Karaoke. Users can enjoy daily free shipping promotions, flash sales as low as ₱12, Shopee Shake worth 12 million, and the launch of a brand new in-app game, Shopee Quiz. Leading industry players including Smart, Viber, and Mini Stop, will also be joining in the celebrations with exciting promotions this Shopee 12.12 Big Christmas Sale.

Purchase Jose Mari Chan’s Going Home to Christmas album from the JMC Music Official Store at https://shopee.ph/jmcmusic
For more information on the Shopee 12.12 Big Christmas Sale, visit http://shopee.ph/12-12

Download the Shopee app for free via the App Store or Google Play.

Gumtect for a Maginhawa Food Trip This Holiday Season

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Filipinos love to eat, and the holidays are definitely no exception! With Christmas get-togethers and parties dotting our calendars, are our teeth and gums ready to take on the challenge of non-stop eating and drinking?

At a fun-filled Food Crawl called the Gumtect Food Trek: A Mouth-full Adventure, Doug and Chesca Kramer posed the same question as they enjoyed exciting food challenges and tasted delicious dishes from the different restaurants in Maginhawa.

As oral healthcare advocates for Gumtect, Doug and Chesca Kramer shared how important it is that they take care of their teeth and gums so they don’t miss out on any foodie moments when they celebrate the holidays with their friends and family.

“Despite our busy schedules, we enjoy the gatherings and reunions to relax and catch up over food,” shared Doug. “I have a really sweet tooth, and I enjoy having conversations over dessert, but for me to be able to just enjoy the food, I also ensure to make these -ber months care months for my gums and teeth so there’s no hassle of gum problems”.

Doug advocates oral care with the use of Gumtect Gum Care toothpaste, which works to promote healthy gums, protects against harmful mouth bacteria, and moisturizes and strengthens the gums.

As for Chesca, her already hectic schedule as a mom can only get busier with holiday activities with her kids on the horizon. She shared that with her sensitive teeth, she needs to take care of her gums so pangingilo doesn’t get in the way of her indulging in her favorite holiday dishes with her loved ones.

According to a study in 2011 by the National Monitoring and Evaluation Dental Survey, 48% of Filipinos suffer from some form of gum disease. Receding gums are often accompanied with tooth sensitivity.

Commonly caused by wearing of the thin outer covering of the tooth (enamel), over-brushing, acidic food, and gum receding, pangingilo or dental hypersensitivity begins when the inner part of the tooth is uncovered. This results to an oh-so-familiar brief yet sharp sensation of tooth sensitivity.

“I want to maximize my bonding moments with my family, especially enjoying food together like ice cream and buko salad. I want to be able to indulge in my favorite holiday dishes without having to think about pangingilo,” Chesca said.

For Chesca, she recommends using Gumtect Sensitive toothpaste and Gumtect Sensitive mouthwash as they are specially formulated with Dynamic Desensitizing System to be able to help relieve tooth sensitivity.

Dr. JV Jaurigue, External Vice President of the Philippine Society of Periodontology, talked about the connection of gum health with overall health and stressed the importance of proper oral care. “Oral care is essential to our health. Rather than dealing with complications and difficulties of gum diseases, it is better to prevent them from happening,” he shared.

Gumtect Brand Marketing Manager, Atria Casidsid also talked about how Gumtect Gumcare and Gumtect Sensitive are especially formulated to help promote healthy gums so that gum problems won’t get in the way of holiday fun.

Gumtect Gumcare is the only gum care toothpaste with GUMSHIELD+ which contains Allantoin, which improves the condition of the gums, Vitamin E, which moisturizes gums and Triclean, which reduces the formation of plaque and shields against harmful mouth bacteria while Gumtect Sensitive has a Dynamic Desensitizing System that helps relieve sensitive teeth. Both Gumtect Sensitive and Gumtect Gumcare also have Active Anti-Cavity Protection that ensures fresh breath and strong teeth enamel.

As guests at the Food Crawl enjoyed hot bowls of ramen, desserts like lemon squares and keylime pie, sipped coffee and competed in food challenges like the Mais Con Hielo relay and Sip the Noodle challenge, the Kramers reminded them to “make the ‘Ber months Care months for our oral health, especially for our teeth and gums. With the help of Gumtect, we won’t miss out on a single foodie moment this holiday season!”

To know more about gum health care tips, visit www.facebook.com/Gumtect.