SM Prime invests in future sustainability leaders with scholarship program

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Future sustainability leaders. Strengthening its commitment to both educational access and sustainability stewardship, SM Prime welcomes ten scholars from UPLB, who are taking up degrees in either Bachelor of Science in Human Ecology or Bachelor of Science in Forestry.

Inspired by the late Henry Sy Sr.’s belief in the power of education and driven by their commitment to sustainability, leading integrated property developer SM Prime Holdings, Inc. (SM Prime) has launched a scholarship program in partnership with the University of the Philippines Los Baños (UPLB).

Aptly called the “SM Sustainability Scholarship,” the initiative reflects SM Prime’s commitment to both educational access and sustainability stewardship.

Video courtesy of SM Prime

The program will fully support ten deserving students through their undergraduate studies at UPLB, providing them with the opportunity to pursue degrees in either Bachelor of Science in Human Ecology or Bachelor of Science in Forestry. These fields align with SM Prime’s focus on building resilient communities and fostering a sustainable future.

The scholarship recipients, meticulously chosen for their academic excellence and dedication to sustainability, were formally recognized during a meet-and-greet gathering at UPLB, marking the start of their journey as SM Sustainability Scholars.

SM Sustainability Scholarship. In the photo are the SM sustainability scholars with the University of the Philippines Los Baños’ Office of Scholarships and Grants Director Assoc. Prof. Ariel L. Babierra, Ph.D., College of Forestry and Natural Resources’s Prof. Marilyn Combalicer, College of Human Ecology Dean Dr. Jennifer Amparo, Vice Chancellor for Student Affairs Dr, Janette Malata-Silva, Scholarship Affairs Officer Ivy Salarde and SM Prime AVP Rida Reyes-Castillo with the rest of the SM team.

Each scholar will receive a full scholarship covering tuition fees, a monthly living allowance, and a book allowance, ensuring they can focus on their studies without financial worries.
During the gathering, College of Human Ecology (CHE) Dean Dr. Jennifer Amparo expressed that the pursuit of sustainability is most effectively undertaken collaboratively.

“CHE is one of the colleges that puts a premium on interdisciplinarity and trans-disciplinarity because we believe that in sustainability, you don’t work in silos. We need to work together and build each other’s skills, know-how, and also our programs together to ensure sustainability,” she said.

“I would also like to thank SM Prime for putting emphasis on this scholarship. SM Prime did not just provide the finances or scholarship. They invested the time to really meet our scholars and provided other support mechanisms to ensure that our scholars thrive in their academic lives. This is also a manifestation of SM’s commitment to sustainability by really developing our future sustainability leaders,” she added.

College of Forestry and Natural Resources’ Prof. Marilyn Combalicer also extended the college’s support to the scholars on behalf of the college’s dean, Dr. Marlo Mendoza: “We hope to continue nurturing such meaningful collaboration and initiatives that enhance our educational experience and initiatives for our students. Rest assured that we will continue providing support to our students in ensuring their growth and success in both academia and beyond.”

SM Prime’s AVP Rida Reyes-Castillo meets the SM sustainability scholars.

Meanwhile, SM Prime AVP and Head of Marketing, PR and Corporate Communications, Rida Reyes-Castillo, echoed that the fundamental values of the company are intricately interwoven with both education and sustainability.

“SM Group’s founder, Mr. Henry “Tatang” Sy, Sr. believed that education is a great equalizer, and he envisioned that sending one child to college would create ripples of social good not just for families but for an entire community,” she said. “The improvement of the well-being of the youth and the partner communities is something that we at SM invest in.”

For decades, the SM group has embraced the responsibility to contribute to nation building through social good programs that are geared towards quality education, sustainable agriculture, healthcare, and disaster response. By helping improve the quality of life of the people in these host communities, social development and investment go hand in hand with business growth to achieve a better future for all.

This is a paid partnership with SM Prime Holdings.

See photo caption guide below. Download the high-resolution photos here: https://bit.ly/4bLkYvv

See AVP event highlights here: https://drive.google.com/drive/folders/1h4uWMsYylmpLrW9og-PqkdO0Oxy8Hbyu?usp=drive_link

A moment that changed lives SM scholars recall the beginning of their SM scholar journey

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Some moments fade with time, certain experiences leave an indelible mark, shaping not just our paths but our very identities. For Atty. Marmie Deniega and Amanda Hora, the SM scholarship application wasn’t just a gateway to education; it was the moment that shaped the life they live today.

The first to obtain a degree in the family

A family legacy, SM scholar Amanda Hora becomes the first in her family to earn a degree.

Amanda’s unforgettable story as an SM scholar began when she stumbled upon a Facebook post about the SM scholarship application.

“It has always been my dream to pursue a quality education without the burden of tuition expenses. I enrolled in a university in Senior High School because of a scholarship, and I know that the only way to continue my college years at the same university is to obtain another full scholarship. That is why I never hesitated to apply for the SM scholarship, hoping to be accepted,” she said.

In the quiet hours of the night several years back, an email from the SM Foundation lit up her phone’s screen, informing her that she had been selected for their scholarship program.

The acceptance was a mark that she was a few steps away from fulfilling another goal: “I pursued college because I wanted to become the first in our family to get a college degree.”

“My parents did not finish their studies due to financial difficulties, but they’ve always been supportive of my dreams and aspirations. Also, I believe in the importance of quality education. It is something that nobody can take away,” she added.

Amanda snaps a photo with her family as she graduated cum laude with a degree in BS accountancy in 2023.

The scholarship opened doors throughout her college years. Beyond the academic realm, she had the opportunities to join competitions, intern at prestigious firms, and build a network that extended far beyond the classroom.

She shared: “As a scholar, the foundation’s programs and webinars allowed me to hear inspiring stories from other scholars, mentoring and motivating us to pursue our goals. When COVID-19 affected the country and whenever there were calamities, the SM Foundation looked after us. They provided us with tools that are essential for remote learning. It made me feel that I am part of a bigger family and that I am not alone in this journey.”

These experiences paved academic and personal growth. As she graduated cum laude with a degree in BS accountancy in 2023, she aims to contribute to the community by creating a ripple effect of kindness.

“I would use my knowledge to find ways to provide livelihood programs, especially in areas or communities where it is much needed. I would also advocate for financial literacy to help people effectively manage their finances and build resilience, especially during unpredictable life events. I would also use my story to inspire the youth, especially the current and future scholars, and remind them to never give up on their dreams,” she shared.

Scholar makes an impact on the community

Atty. Marmie Deniega (fifth from left) with her colleagues from IBP-Cebu Chapter.

Much like Amanda is CPA-lawyer Marmie Dyan Deniega.

Raised by a single mother amid financial struggles, the pursuit of a college degree seemed like an unattainable dream until she chanced upon a TV commercial that introduced her to the SM College Scholarship.

Recalling vividly the moment, she shares: “My mother and I were watching the television. The commercial for SM Foundation came in, and the application deadline was flashed through the screen. Coincidentally, it was on that day itself, so I rushed and submitted my application at the nearest SM Mall.”

The scholarship became the cornerstone of Marmie’s academic success. She graduated with cum laude honors in Accountancy from the University of San Jose-Recoletos, crediting the scholarship for providing not only financial support but also the freedom to focus on her studies.

The scholarship not only shaped her academic journey but also fueled a sense of responsibility, which proved valuable when she pursued a law degree with the help of her aunt and part-time jobs.

Now successful in her field, Atty. Marmie travels and enjoys various leisure activities. Beyond this, she is thankful to have the capability to support her family.

Now, she proudly serves as an Attorney III at the Business Permit and Licensing Office (BPLO) of Mandaue City, actively contributing to her community’s development. She is one of the people who played a pivotal role in streamlining business permit processing in their city, making it more accessible to constituents.

As a firm believer in spreading social good, she finances the education of her siblings while actively engaging in community-based projects. She also stands as a resource speaker in schools for several crucial topics, such as the Anti-Bullying Law.

Apart from legal aid work in far-flung areas in Cebu, through the Integrated Bar of the Philippines-Cebu Chapter, she also volunteers with Law Inc., an organization helping victims of Violence Against Women and Children (VAWC). She conducts seminars across various locations in Cebu, shedding light on the intricacies of VAWC.

In the confines of her office, clients naturally turn to her for legal advice, seeking guidance on various matters: “It cannot be helped that clients will also seek legal advice from me, hence I also make it a point to help them, to the best of my ability, and within the boundaries set by law.”

Amanda and Marmie’s stories are not just individual triumphs but testaments to the impact of education. Each year, countless dreamers like them are empowered to pursue their academic aspirations and chart their paths to success through the SM College Scholarship Program.

As the application for the SM College Scholarship Program opens from Feb. 1 to March 31, 2024, countless more lives stand to be touched.

DOWNLOAD THE PHOTOS HERE: https://bit.ly/495FFAv

Personal Collection Recognized in Prosple’s Top 100 Employers for Fresh Graduates

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Personal Collection (PC), a leading Filipino-owned direct selling company, was recently recognized as one of the 2024 Top 100 Employers for Fresh Graduates in the Philippines by Prosple, a careers and education technology company, solidifying the company’s steadfast commitment to nurturing an inclusive and empowering workplace for every Filipino worker.
PC acknowledges that the modern workforce, comprising Gen Z and Millennials, has evolving needs. JobStreet by SEEK’s latest report reveals that Filipino employees prioritize work-life balance, positive workplace culture, and comprehensive benefits when selecting employers. Understanding this need, PC is actively taking strides to better align its work environment with these ideals. The company is committed to fostering inclusivity and embracing technological solutions that contribute to its ongoing efforts to enhance overall employee experience.
“This recognition underscores our dedication to empowering young Filipinos to kickstart their careers and bring the Great Life to their families. We are committed to creating a positive workplace that supports each team member in reaching their goals and building a successful career with us.” Senior Vice President and Chief People Officer Ruby Jaucian shared.
Personal Collection is the only direct-selling company included in the top list of Prosple, alongside other multinational companies. The award was based on employer popularity among fresh graduates and the quality of their career opportunities.

PC employees wave the pride flag in support to the company’s move to extend
their HMO benefit to same-sex and common law partners of employees

In line with continuously building a workplace that promotes diversity, equity, and inclusion, Personal Collection recently extended its health benefits for same-sex and/or common-law partners of PC employees. Employees can now enroll their partners as primary dependents in their Health Maintenance Organization (HMO)—regardless of sex and civil status. PC’s support for LGBTQIA+ employees started way back in 2021, when same-sex and/or common-law partners were permitted to be dependents in the company’s Group Life Insurance.

(from left to right) PC’s Senior Vice President and Chief People Officer Ruby Jaucian, PC’s President and CEO
Jerome Tuguin, PeopleStrong’s Associate Vice President for Customer Success Priyanka Yadav,
and PeopleStrong’s President for Customer Success Prakash Rao

In addition, Personal Collection also aims to further enhance its operational efficiency and foster people development. Recognizing the pivotal role that technology plays in improving employee experience, PC forged a strategic alliance with PeopleStrong, a progressive HR technology solutions provider.
Through this partnership, Personal Collection launched the Great Life Employee Experience (GLEE), a digital platform that strives to streamline the company’s people processes and enhance employee experience, from talent acquisition and onboarding to performance management, succession planning, learning and development, employee movements and talent analytics. An AI chatbot will also be available to answer employee queries immediately and later give more value-adding information to employees. By leveraging People Strong’s innovative HR platforms, Personal Collection aspires to create a more dynamic, efficient, and engaging workplace environment.
Ruby Jaucian stressed, “These benefit enhancements and technological advancements represent just a portion of our commitment to delivering greater value to the modern Filipino workforce. We commit to continuously champion equality, excellence, people development, and innovation.”
To learn more about Personal Collection Direct Selling Inc., visit their:
LinkedIn page: https://www.linkedin.com/company/personalcollection-direct-selling-inc/ Website: https://www.personalcollection.com.ph

About Personal Collection
Personal Collection Direct Selling, Inc. is one of the leading direct selling companies in the Philippines with over 650 branches nationwide. With hundreds of quality products in nine different categories, it has given life-changing opportunities to hundreds of thousands of Filipino dealers, empowering them to reach the Great Life for their families.

Cebu Pacific Celebrates 28th Anniversary with Seat Sales

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Cebu Pacific (PSE: CEB), the country’s leading airline, is the gift that keeps on giving as it launches a series of seat sales for the whole month of March in celebration of its 28th anniversary.
As its first offering, CEB is giving every Juan the chance to travel to select domestic and international destinations with the “Bigating Salubong Sale”. Starting today until March 14, passengers can book flights for as low as PHP 199 one-way base fare, excluding fees and surcharges. The travel period is from April 1 to September 30, 2024.
As an added treat, CEB will also be offering an up to 28% discount on select add-ons all month long to further offer the best value to travelers planning to go on budget trips.
With the summer season fast approaching, now is the perfect time to go and see the picturesque clear blue waters of Cebu and Bacolod, taste the luscious seafood that Roxas City has to offer, fly to Seoul (Incheon) and visit the serene Eulwangni Beach, or chase the surf waves of Sydney’s Bondi Beach. All these are now made within reach through the #CEBSuperSeatFest.
As CEB turns 28 this month, passengers can look forward to more surprises in store for them that will tick off their travel bucket lists.
CEB flew its maiden flight on March 8, 1996, from Manila to Cebu. Since then, over 200 million passengers have been serviced by the airline. CEB is offering its “Bigating Promo-versary” seat sale as a way to thank its passengers for their unwavering support to the airline for the past 28 years.
CEB currently flies to 35 domestic and 24 international destinations spread across Asia, Australia, and the Middle East.
Book your seat now at bit.ly/CebuPacificSale.

Infinix Joins Shopee’s $100 Million Milestone Brand Partners

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Manila, Philippines 26 February 2024 – Infinix, the trendy tech brand crafted for young consumers, proudly announces its induction into Shopee’s $100 Million Milestone Brand Partners Club in 2024. This esteemed award recognizes Infinix’s outstanding achievement in surpassing a total sales revenue of over $100 million on the Shopee platform, in conjunction with Shopee Brands Summit 2024.

Commenting on this remarkable achievement, Lake Hu, the Chief Marketing Officer of Infinix, said, “We are incredibly proud to be inducted into Shopee’s $100 Million Milestone Brand Partners Club. This honor is a result of our close collaboration with Shopee and reflects our commitment to Infinix’s unwavering dedication to young consumers. Our brand is driven by a deep understanding of their needs and aspirations. We believe in providing cutting-edge technologies that resonate with their lifestyles, all while maintaining accessible prices.”

The Shopee $100 Million Milestone Club, established in 2021, aims to reward companies that have demonstrated exceptional sales performance in regions such as Southeast Asia. Infinix, as the only technology brand inducted into Shopee’s $100 Million Milestone Club this year, solidifies its position as a leading force in the tech industry, alongside esteemed brands in previous inductions like Samsung and Xiaomi, showcasing its unwavering commitment to innovation, accessibility, and exceptional achievements.

Infinix’s remarkable success can be attributed to various factors, including its unwavering commitment to delivering high-quality products with a superior price-to-performance ratio, user engagement, innovation, strategic collaborations, and a multifaceted marketing approach.

Last year, Infinix made waves with the launch of the GT 10 Pro, a smartphone designed specifically for mobile gaming enthusiasts. The device, featuring a cyberpunk and mecha aesthetic, boasts the powerful MediaTek Dimensity 8050 chipset, octa-core processors, and features deep collaborations with popular games like FreeFire and MLBB, elevating its users to new heights in the professional esports scene.

In addition, Infinix has made a significant impact on the vlogging industry with the launch of the Zero 30 Series. This groundbreaking smartphone, released in collaboration with the Venice International Film Festival 2023, has redefined content creation with its industry-first 50MP selfie camera lens and 4K 60FPS recording capability.

Infinix’s notable accomplishments on the Shopee platform include ranking as the best-selling smartphone brand in the mobile phones category during Shopee’s 2023 11.11 Big Sale campaign in both Indonesia and the Philippines.

Looking ahead, Infinix pledges to further deepen its collaboration with Shopee, poised to deliver a range of high-quality products and seamless services to an ever-expanding user base.
For more updates and information, visit Infinix Philippines’ official website, Facebook page, and TikTok. Be an XFan today and join the Infinix Facebook Community page.

About Infinix:
Infinix Mobility is a rapidly emerging technology brand that designs, manufactures and markets an expanding portfolio of smart devices worldwide under the Infinix brand, which was founded in 2013.
Targeting today’s youth with first in class technology, Infinix creates trendy, powerful and attainably priced smart devices that bring the latest technology on the market to users around the world at a time when they need it at a price that they want.
For more information, please visit: http://www.infinixmobility.com/

Get Up to 79% Discount from XTREME Appliances

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This 3.3 Shopee Mega Shopping Sale and Lazada 3.3 Bonggang Bday Fest

Manila, Philippines – March is going to be a month of shopping sprees for online shoppers as XTREME Appliances, the leading one-stop-shop appliance brand, joins two of the highly anticipated biggest campaigns of the year– Shopee 3.3 Mega Shopping Sale and Lazada 3.3 Bonggang Bday Fest! With a huge discount of up to 79% off, you can get your hands on high-quality and affordable home appliances from March 3 to March 7, 2024.

We all know that navigating through online shops during massive campaigns can sometimes become overwhelming so to give you a head start on your 3.3 shopping, here’s the list of best-selling items that you can add to your cart as early as now:

Shopee 3.3 Mega Shopping Sale

MODEL
SRP
SALE PRICE
SAVINGS
X-SERIES 32 inch LED TV Slim Bezel USB Port HDMI VGA Dynamic Sound HDR Quality (Black)
₱9,995.00
₱4,889.43
₱5,105.57
X-SERIES 1HP Split Type Aircon Energy Efficient with BIO Filter (White)
₱21,195.00
₱12,538.23
₱8,656.77
X-SERIES 350W One Way Portable Speaker System USB Micro SD FM Mic Input Guitar Input
₱9,095.00
₱5,315.61
₱3,779.39
X-SERIES 7KG Top Load Automatic Washing Machine w/ Spin Dry (Black Cover)
₱14,495.00
₱9,235.82
₱5,259.18
X-SERIES 24L Digital Air Fryer Digital Control with LED Display
₱6,195.00
₱4,337.57
₱1,857.43

Lazada 3.3 Bonggang Bday Fest

MODEL
SRP
SALE PRICE
SAVINGS
X-SERIES 0.5HP Energy Efficient Window Type Aircon with Silver Ion Filter
₱9,995.00
₱6,622.29
₱3,372.71
XTREME HOME 50cm Gas Range 4 Burner 55L Oven Freestanding Electric Ignition LPG Source
₱11,295.00
₱7,798.19
₱3,496.81
X-SERIES 90cm Slim Rangehood Wall-mount 1x65w Motor with 3 Speed Push Control (Black)
₱4,995.00
₱3,242.12
₱1,752.88
X-SERIES 12 CU.FT Double Door Inverter Refrigerator No Frost (Silver)
₱32,495.00
₱19,076.54
₱13,418.46
X-SERIES 43 inch Google TV Frameless Wi-Fi Netflix YouTube Google Play w/ Voice Control
₱22,495.00
₱10,497.88
₱11,997.12

To guarantee the absolute lowest prices online on March 3, 2024, the first customer to check out from each platform from 12:00 AM to 2:00 AM can purchase these SKUs for only P3,333!

Shopee

MODEL
SRP
MIDNIGHT SALE
SAVINGS
X-SERIES 1HP Energy Efficient Window Type Aircon with Silver Ion Filter
₱14,195.00
₱3,333.00
₱10,862.00

Lazada

MODEL
SRP
MIDNIGHT SALE
SAVINGS
X-SERIES 32 inch Google TV Frameless Wi-Fi Netflix YouTube Google Play w/ Voice Control
₱15,995.00
₱3,333.00
₱12,662.00

Voucher lovers can look forward to using the following Lazada and Shopee vouchers at checkout to secure even lower prices:

Shopee

Free shipping capped at ₱50
Additional campaign vouchers

Lazada

Free shipping max capped at ₱100
Campaign vouchers

Low on cash? No need to fret! With Spaylater and LazadaLoan, shoppers can buy now and pay later with easy installment plans minus the credit card requirement. Make sure to shop XTREME Appliances on its official Flagship Store on Shopee and Lazada to steal these price drops from Shopee 3.3 Mega Shopping Sale and Lazada 3.3 Bonggang Bday Fest.

To know more about XTREME Appliances, visit us on Facebook, Lazada, Shopee, and XTREME Website.

FOR MORE INFORMATION CONTACT:
Jann Marie Manalastas
Marketing Officer
09668370708
jmanalastas@xtreme.com.ph

The World’s Thinnest Foldable Phone HONOR Magic V2 is now available

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HONOR Magic V2 is now official in PH for only Php 79,999!
Don’t miss HONOR Magic V2 pre-order for freebies worth Php 28,000!

Manila, Philippines, February 21, 2024 – Global technology brand HONOR officially launched the world’s thinnest foldable phone HONOR Magic V2 for only Php 79,999 with exciting pre-order freebies HONOR Watch GS 3 and Harman Kardon Aura Studio 4 HIFI Speaker worth Php 28,000 in total! HONOR Magic V2 is now available for pre-order on HONOR Experience and Partner Stores or online via Shopee, Lazada, and TikTok Shop!

“The HONOR Magic V2 redefines the benchmark for foldable smartphones while prioritizing the essentials of a top-tier slate phone. The ultra-slim device is crafted to offer unparalleled functionality and a sleek, sophisticated design that is unrivaled in the market,” said HONOR Philippines Vice President Stephen Cheng.

HONOR Super-light Titanium Hinge: A Groundbreaking First in the Industry Materials

For the first time, HONOR has utilized titanium alloy in the hinge cover, an aerospace-grade material and a pioneering innovation in the hinge design of foldable smartphone industry. Titanium possesses the ideal balance between weight and strength, being lighter than aluminum and stronger than steel. It is a material that embodies the trifecta of ultra-lightness, ultra-toughness, and ultra-corrosion-resistance, making it the perfect alloy for a plethora of applications.

After numerous verifications and tests conducted by the HONOR research and development team, it has been proven that when it comes to the hinge shaft cover part, the titanium alloy is a superior alternative to other conventional materials. Compared to the aluminum alloy shaft covers, the titanium alloy exhibits an impressive 150% higher strength, making it a much more desirable option material for a lightweight foldable smartphone.

Meanwhile, the titanium alloy intrinsically has a higher melting point of 1650°C, compared to only 650°C in more conventional foldable hinge materials such as aluminum alloys, which also illustrates HONOR’s all-new improved hinge is unparalleled strength.

In addition, HONOR‘s proprietary steel, a cutting-edge material inspired by steel used in tunnel boring applications, has been expertly created for use in the hinge’s main body of the HONOR Magic V2. This innovative material offers a perfect balance between thinness and durability, resulting in a slim and robust design that sets a new standard for excellence. This cutting-edge material is 25% thinner and 20% stronger compared to its counterpart in HONOR Magic Vs. What’s more, HONOR’s proprietary steel makes up for 67% of the hinge. Considering that it forms most of the hinge mechanism, the proprietary material complements the titanium alloy to ensure that the HONOR Magic V2 is endowed with the robustness to withstand the wear and tear of everyday use.

Advanced structure
The redesigned support structure of the hinge is significantly improved over its predecessor, with thickness reduced by an impressive 75% and the depth of fold marks on the inner screen reduced by 47%. Furthermore, unique to the HONOR Magic V2’s hinge, an advanced “brake caliper” damping structure comprised of seven set of cams – three set more than that of HONOR’s previous foldables – that provides a more stable and elegant experience with smooth opening and closing. Thanks to the addition of this component, the hinge enables an exceptional free hovering experience with different angles, enhancing user experiences with features like hover photography, hover movie viewing, and hover conferencing, among other practical applications.

Another latest breakthrough is HONOR’s self-developed micro lock, a connective component built with HONOR’s proprietary steel. This minuscule component boasts a size equivalent to that of a mere grain of rice and is 20 to 100 times smaller than its counterparts used in the previous HONOR foldable smartphone. This precision-manufactured, lightweight and robust component is perfectly suited to preventing screen misalignment and creases, ensuring optimal performance.

In HONOR’s pursuit for absolute thinness, even inconspicuous components such as screws are innovated upon. Inside the Titanium Alloy Hinge, custom short screws are used to minimize the height of the hinge structure, and they do so without compromising the robustness of the mechanism.

HONOR’s proprietary micro lock, applied to the hinge components’ connections, represents a breakthrough in craftsmanship. The fusion of ultra-precise manufacturing techniques and robust materials effectively mitigates fold marks resulting from screen misalignments. Additionally, the custom high-precision nuts – the industry’s most accurate and compact nuts (0.75 x φ2.9mm) – offer a one-of-a-kind fastening solution for securing hinge components. This innovative fastening structure outperforms conventional nuts, optimizing space utilization within the device.

Manufacturing
The mortise and tenon integral molding technology allows successful integration of the hinge shaft cover and hinge body, which significantly reduces the internal space and overall thickness of the hinge. HONOR’s innovative approach and its dedication in introducing increasingly “slender” foldable smartphones presents a comprehensive solution to the long-standing issue of thickness in folding displays screens.

Thanks to these breakthrough innovations, the HONOR Magic V2 can withstand more than 400,000 folds. Its exceptional properties pave the way for worry-free usage, even if the device is folded 100 times a day, ensuring a lifespan of up to ten years.

New Architecture for More Space and Power
The traditional “three-layer stacked” screen driver architecture has long been a major obstacle for the putting large batteries in thin and light folding screen mobile phones. By incorporating a groundbreaking “three-in-one” display driver component, HONOR took advantage of the additional internal space and fitted a 5000mAh Silicon-carbon Battery within the HONOR Magic V2. Embedding a 5000mAh battery into such a slim and lightweight body is a testament to HONOR’s unwavering commitment to pushing the boundaries of technological innovation and engineering excellence, choosing the correct albeit challenging path to success.

HONOR Ultra-thin Bionic VC Cooling System
Smartphones, particularly those with powerful processors and advanced features, require effective cooling systems to prevent overheating, maintain optimal performance, and ensure long-term durability. The HONOR Ultra-thin Bionic VC Cooling System addresses these needs by employing a multi-layer approach, the cooling system incorporates advanced materials such as ultra-thin vapor chamber (VC), ultra-high thermal conductivity graphite, thermal conductivity gel, copper foil, and high thermal conductivity AL middle frame. Despite the constraints of ultra-thin device thickness, this innovative HONOR Ultra-thin Bionic VC cooling system maximizes every inch to deliver exceptional efficiency in cooling.

The bionic VC is designed to replicate the natural thickness of cicada wings, measuring an incredible 0.22mm, and the whole cooling system boasts a cooling area of 29,000 square meters, a 12.5% increase from the previous generation, and adorns the HONOR Magic V2 with another industry-leading accolade.

The Wraparound Antenna Extension Technology 2.0
HONOR has succeeded in developing an ultra-thin antenna, which features a three-millimeter-thin design, making it the thinnest in the foldable industry. Moreover, this sleek design boasts a remarkably 10% higher antenna area than HONOR Magic Vs, delivering the best overall antenna performance in the industry.

Pre-order HONOR Magic V2 from February 21 to March 1, 2024, for Php 79,999 to get a FREE HONOR Watch GS 3 and Harman Kardon Aura Studio 4 HIFI Speaker worth Php 28,000 in total! Head on now to your nearest HONOR Experience and Partner Stores or shop online via Shopee (https://bit.ly/Shop_V2_PR), Lazada (https://bit.ly/Laz_V2_PR), and TikTok Shop (https://bit.ly/TikTok_V2_PR)!

The HONOR Magic V2 can also be purchased through Home Credit, offering 0% interest for as little as Php 1,719 per month for up to 18 months.

For more exciting announcements, head on to HONOR Philippines’ social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

Jackie Chan joins HONOR as the newest Year of the Dragon Ambassador

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Another big move in the New Year! HONOR officially announces Jackie Chan as the Dragon Year Ambassador in China

Manila, Philippines, January 23, 2024 – The No. 1 smartphone brand in China, HONOR, officially announced that Jackie Chan is the brand’s Year of the Dragon Ambassador during the HONOR Magic6 series and HONOR Porsche Design launch.

In order to connect technology to more consumers, HONOR has launched a series of New Year-themed activities, services, and benefits in the past. For this year, HONOR prepared a magical New Year’s Eve light show that combines modern technology and traditional architecture at the Taiyuan LIFE store. It was a visual feast aimed to bridge technology and art, and the collision of classics and the future to accompany consumers in 2023. On New Year’s Eve, HONOR also road-tested HONOR 100 series smartphones equipped with SLR-level photo cameras to help customers take breathtaking New Year’s photos.

In light of the symbolism of Dragon being a high-raking status, HONOR introduces Jackie Chan as the brand’s Year of the Dragon Ambassador in China, not only because the award-winning actor live up to the stature of a Dragon but also has the heart that constantly pursues excellence.

In the coming months, HONOR will work with Year of the Dragon Ambassador Jackie Chan to bring a series of exciting activities for HONOR fans and tech enthusiasts alike in China.

For more exciting news and announcements, head on to HONOR Philippines’ social media platforms for exciting announcements: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

What went down at the fun-filled Infinix Xmas Festival

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The Infinix Xmas Festival last December touched many people’s lives in various ways. The month-long promotional event was the top smartphone brand’s way of thanking its fans for their unwavering support. It brought together fun-loving Infinix fans who are on the hunt for the latest smartphones.

More than anything, Infinix Holiday SparX was about letting Filipinos feel the Christmas spirit, be it through exciting Mobile Legends: Bang Bang (MLBB) games or special gifts.

The gift of giving
Infinix offered special discounts and promos on select smartphones during the Infinix Xmas Festival. Many people were able to cop the newest models as a treat to themselves or a gift to their loved ones. There was also a Lucky Draw raffle, where lucky winners took home prizes like the Infinix ZERO 30 (4G), Infinix ZERO Ultra, Ultra Smart Watch, and P10,000 worth of MLBB diamonds.

Lucky Draw winner Nina Torrejos from Cebu said she’s thankful to Infinix for giving her an Infinix ZERO Ultra during a tumultuous time in her life. “Our house burned down recently, so winning an Infinix ZERO Ultra feels like a blessing for me and my family,” she said.

Select TikTok affiliates were also able to take home Smart Watches after joining Infinix’s Go X-tra Affiliate program. JoshinTek (@nickoitek) said he felt motivated to spread the good news about Infinix’s affordability during the Holiday SparX event. “Nakita ko ang good quality ni Infinix kaya I was eager to sell it and share the good news to other people that this phone brand can suit their budget,” he said.

“Maraming salamat Infinix for having this promo. It truly helped me not just gain and engage more with my followers, it helped me have a wonderful holiday season. I hope you will have this more very soon,” said @techmno.

Partying with XFans
Infinix gathered fans, gamers, and smartphone enthusiasts to the three-day Holiday SparX event at the Market! Market! Activity Center. The event featured selling booths with discounted smartphones, experiential zones, and even a live MLBB-friendly match.

The match featured two MLBB teams, Team Pampamilya and Team Pride of Echo, and Infinix ambassadors Cherizawa and Yskaela. It was a fun and intense match-up that showcased their skills while using Infinix phones. Ultimately, Team Pampamilya with Cherizawa came out victorious against Team Pride of Echo with Yskaela. “My favorite experience sa MLBB match game is yung makaakyat kami sa stage for the showmatch! Thankful ako sa brand dahil sa opportunity na ibinigay to us,” said Mima of Team Pride of Echo.

Infinix has been the official sponsor of the MLBB Professional League (MPL), where the brand promoted the local gaming and esports scene. Team Pampamilya was also the champion during the Guard Your Goddess Miya tournament, where they also utilized Infinix phones to play their best. “Ang go-to Infinix phone namin ay yung NOTE 30 5G dahil ito yung napanalunan namin sa Guard Your Goddess Miya tournament. Napaka-smooth ng games like Mobile Legends sa Infinix NOTE 30 5G. Nakakagaan sa paglalaro, at the same time, swak sa budget,” said Team Pampamilya.

Infinix Holiday SparX also offered experience booths where fans can check out smartphones up close, including the new Infinix ZERO 30 (4G), and make memories. There was an AR photo booth to capture wonderful moments with their family and barkadas, and an area to play casual games using Infinix phones.

An exciting look at what’s to come
Infinix is already gearing up for an exciting 2024 with upcoming releases. Recently, the brand introduced the HOT 40 Pro, a powerful phone that offers a fast and fun gaming experience for under P7,000 available on Infinix’s online stores at Lazada, Shopee, and TikTok Shop.

As one of the top tech brands in the Philippines, Infinix is dedicated to providing high-quality smartphones suited to users’ gaming and lifestyle needs. The brand’s affordable price point makes it an accessible choice for techies and gamers of all ages.

Infinix Holiday SparX is just one of many events where fans can get together and experience the fun offerings that the brand has prepared. So, Infinix fans can expect more new products, upgrades, and next-level events this year.

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About Infinix:
Infinix Mobility is a rapidly emerging technology brand that designs, manufactures, and markets an expanding portfolio of smart devices worldwide under the Infinix brand, which was founded in 2013.

Targeting today’s youth with first in-class technology, Infinix creates trendy, powerful, and attainably priced smart devices that bring the latest technology on the market to users around the world at a time when they need it at a price that they want.

For more information, please visit: http://www.infinixmobility.com/

HONOR unravels PORSCHE DESIGN HONOR Magic V2 RSR in China

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The First Jointly Developed Smartphone is the Thinnest Inward Foldable Smartphone in the Market

CEO of HONOR Device Co., Ltd. George Zhao and Chairman of the Executive Board of
Porsche Lifestyle Group Stefan Buescher

January 19, 2024 – Global technology brand HONOR and Porsche Design unveiled the PORSCHE DESIGN HONOR Magic V2 RSR in Shanghai, China. Being the thinnest inward foldable phone in the market reflecting the expertise of the respective partner, the PORSCHE DESIGN HONOR Magic V2 RSR sets the stage for a future of innovation and design.

This momentous partnership between HONOR and Porsche Design is another best practice for HONOR, as a global and premium brand, to bring collective innovations to consumers around the world. As George Zhao, CEO of HONOR Device Co., Ltd., stated, “United by a shared pursuit of excellence, HONOR and Porsche Design will co-design the next generation of smart devices, combining human-centric technology and functional design to create exciting products for global consumers.”

“From day one of this extraordinary partnership, we have been eagerly awaiting the reveal of our first jointly developed smartphone. At Porsche Design, we want to bring the unique Porsche spirit and values to life through our products. Anyone who buys a Porsche Design item becomes part of the global Porsche family. Our goal is to transport this emotion as well as the progressive functionality, cutting-edge technology, and the unique design language to customers around the globe,” says Stefan Buescher, Chairman of the Executive Board of Porsche Lifestyle Group.

Introducing the PORSCHE DESIGN HONOR Magic V2 RSR

Debuting as the first innovation where HONOR’s human-centric approach meets the purist, functional aesthetics of Porsche Design, the PORSCHE DESIGN HONOR Magic V2 RSR features a bold design inspired by motorsports. The flyline of the backside of the industry-leading foldable smartphone is intricately reminiscent of the hood of a Porsche 911. The improved grip provides a sportscar experience in the user’s palm. The PORSCHE DESIGN HONOR Magic V2 RSR comes in the Porsche car color Agate Grey.

Ultra-thin foldable device with Anti-scratch NanoCrystal Shield

In pursuit of convenient portability, HONOR and Porsche Design have jointly refined the choice of materials in the PORSCHE DESIGN HONOR Magic V2 RSR to create a pioneering device that weighs only 234g and is just 9.9mm thick. Incorporating the industry’s first Anti-scratch NanoCrystal Shield, the PORSCHE DESIGN HONOR Magic V2 RSR races ahead of the pack with improvements in display durability, providing enhanced protection to the device. The tenfold improved scratch resistance and the hardness rating of over seven on the Mohs scale – a scale which indicates the degree of strength of a material – ensures superior resistance to damages.

Exceptional Display for Human-centric Visual Experience

The PORSCHE DESIGN HONOR Magic V2 RSR has a stunning foldable OLED LTPO display that offers an unprecedented visual experience. With support for 1.07 billion colors, the screen delivers vivid, accurate visuals that captivate and immerse users. As a testament to HONOR’s commitment to human-centric technology, the device incorporates eye protection features such as 3840Hz PWM Dimming, Dynamic Dimming and Circadian Night Display, which reduce fatigue of the eyes, thus, catering to the needs of heavy users.

To know more about the complete features of the PORSCHE DESIGN HONOR Magic V2 RSR, you may visit: https://www.hihonor.com/global/phones/honor-magic-v2-rsr-porsche-design/ and head on to HONOR Philippines’ social media platforms for exciting announcements: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

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About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

Media Contacts:
Pao Oga
PR Manager
paoo_honor@prl.ph
09190016898
Denis Santos
PR Supervisor
deniss_honor@prl.ph
09171745327
Rielle Ruiz
PR and Events Officer
rieller_honor@prl.ph
09694961312
Regina Llanillo
PR and Events Officer
reginal_honor@prl.ph
09273174914