Embracing net zero: The Philippines’ urgent call to climate action

As we enter the typhoon season, recent extreme weather events have once again underscored the Philippines’ vulnerability to such conditions.
As the nation grapples with the potential aftermath, it is clear that being part of the global conversation on achieving net zero emissions is imperative. This typhoon has highlighted the urgency for the Philippines to be an active participant in the fight against climate change, not only to mitigate future impacts but to also contribute to global solutions.

The concept of net zero refers to balancing the amount of greenhouse gases emitted with an equivalent amount removed from the atmosphere. For the Philippines, a country frequently in the crosshairs of severe weather, achieving net zero is a crucial step towards enhancing climate resilience. The recent typhoon has made it evident that the country cannot afford to be a bystander in the global efforts to combat climate change. Instead, it must be a proactive player, advocating for and implementing strategies that contribute to the global net zero target.

One of the key areas where the Philippines can make a significant impact is by leveraging its abundant natural resources to transition to renewable energy sources. By increasing investments in solar, wind, and hydroelectric power, the nation can reduce its reliance on fossil fuels, thereby lowering its carbon footprint.

This transition is crucial for achieving net zero and offers the added benefit of creating a more resilient energy infrastructure less susceptible to disruptions caused by extreme weather.

SM Prime Holdings, Inc. recognizes the equal importance and urgency of both climate change adaptation and mitigation. As part of our strategy, we are investing 10% of our Capital Expenditure (CAPEX) in sustainability and disaster resilience design.

A significant initiative supporting this commitment is SM Prime’s pledge to achieve net zero emissions by 2040. As the country’s leading integrated sustainable property developer, we have committed to the Science-Based Targets Initiative (SBTi), a recognized global standard for corporate decarbonization targets. This makes us one of the few corporations in the Philippines to do so. To ensure our near and long-term science-based targets for 2030 and 2040 align with the global commitment to achieve net zero by 2050, SM Prime collaborates with the World-Wide Fund for Nature Philippines (WWF) through their Corporates for a Better Planet Initiative (CBPI) program.

This ambitious target is supported by concrete actions, such as the installation of onsite solar panels across various properties and strategic partnerships for renewable energy sourcing. These initiatives not only reduce the company’s carbon footprint but also set a precedent for other businesses to follow, demonstrating that sustainable practices can be integrated into core business operations.
Pledging to advance every person’s right to a better quality of life through heightened climate action, disaster risk reduction, biodiversity protection, and our strategic corporate social responsibility programs, this commitment places climate action at the forefront as one of SM Prime’s sustainability agenda.

SM Supermalls have enhanced natural lighting and improved insulation, reducing energy needs for lighting, heating, and cooling, leading to more efficient and environmentally friendly operations.

Using solar panels or other renewable energy sources lowers the carbon footprint, leading to reduced greenhouse gas emissions and decreased reliance on non-renewable energy.

Building sustainable communities: The future of cities

What makes a city thrive is a combination of how developers create opportunities for movement, synergy, and prosperity. It’s a combination of celebrating life to its fullest capacity with the community at its very heart.

“At SM Prime (SMPHI), we dream big for our shared future. True prosperity transcends financial success. Our commitment to developing sustainable integrated properties is matched by our efforts to foster vibrant, inclusive communities wherever we build legacy properties that weather the challenges of time and that last for generations,” said Ms. Jessica Bianca Sy, Lead Executive for Design, Innovation and Strategy for SMPHI and SM Development Corporation (SMDC).

The 7th Annual Association of Pacific Rim Universities – Sustainable Cities and Landscapes Conference and Student Symposium 2024 (APRU-SCL 2024) Conference on Advancing Sustainable Cities and Communities through Science, Technology, and Innovations is hosted and organized this year by the University of the Philippines Los Baños (UPLB).

(L-R): Dr. Jennifer Marie S. Amparo, Dean, CHE, Dr. Jose V. Camacho, Jr. Chancellor, UPLB, Dr. Thomas Schneider, Chief Executive, APRU, Makati Mayor Hon. Abigail Binay, Ms. Jessica Bianca Sy, SMPHI and SMDC Lead Executive for Design, Innovation and Strategy, Dr. Edgar M. Reyes, Jr., Conference Director, ICHSPD, Assoc. Professor, UPLB, and Dr. Yekang Ko, Director, APRU-SCL, Assoc. Professor, University of Oregon.

Sy joins a list of esteemed local and international professors, climate specialists, and government officials at the 7th Annual Conference of the Association of Pacific Rim Universities – Sustainable Cities and Landscapes Conference and Student Symposium 2024 (APRU-SCL 2024).

The theme for this year’s three-day conference is Advancing Sustainable Cities and Communities through Science, Technology, and Innovation.

As one of Asia’s leading integrated property developers, SM Prime’s strong track record in sustainability and disaster resilience is central to the company’s projects. In a climate-vulnerable country like the Philippines, disaster preparedness and infrastructure resilience are priorities, with a goal to scale efforts to a city level.

The rapid city growth increases energy demand, necessitating innovative and efficient renewable energy solutions. SM Prime has partnered with franchise holders to systematically manage energy use and move towards net-zero emissions.

For future large-scale master planned developments, Sy shares that SM Prime is taking a systems approach to utility infrastructure down to embedding them in the urban design guidelines at the precinct or plot level developments.

“We are developing this living framework together with our knowledge partners. Currently the ambition is to combine our efforts and actionable items under six themes of – transport, energy, water, biodiversity, built form and materials,” she said.

Sy carries this clear vision to heart as an invaluable part of the path forward. “We believe this will be the future of cities in the Philippines and we are committed to delivering it to our future generations,” she said.

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon on integrated property development and onward to building sustainable cities of the future. 

The 7th APRU-SCL 2024 is hosted and organized this year by the University of the Philippines Los Baňos, at the SMX Aura Convention Center, from August 6-8, 2024. For more information, email: hspdconf@up.edu.ph or visit the website: dcerp.che.uplb.edu.ph/ichspd. ###.

Color Game Jackpot: A Lone Winner Takes Home 303 Million Pesos!

CDC Assistant VP for Business Enhancement, Mr. Rodem R. Perez, and Casino Plus CEO, Mr. Evan Spytma, celebrate the winner of the 303 Million Jackpot in the Color Game.

Manila, August 25, 2024 – A lucky player on Casino Plus’s Color Game platform has turned a mere 50-peso bet into a staggering 303.5 million pesos jackpot. This remarkable achievement not only showcases incredible luck but also highlights the platform’s commitment to transparency and fairness in its operations.

Transparent and Fair Gaming Experience
Casino Plus is renowned for its strict operational standards and dedication to protecting user rights. Every bet and every win is processed through transparent and open procedures, ensuring all players participate in a fair gaming environment. This latest jackpot further reinforces Casino Plus as a trusted platform for its users.

Reliable Physical Presence
In addition to its online platform, Casino Plus also boasts land-based casino and an integrated resort, which are currently being upgraded to the highest standards. These ongoing enhancements aim to provide customers with more comprehensive services and high-end entertainment experiences. The continuous upgrades not only enhance the platform’s credibility but also offer additional security and assurance to its users. This blend of online and upgraded offline resources ensures that players can enjoy the fun of online gaming while experiencing superior entertainment and services at our enhanced physical facilities.

Press Conference and more
Casino Plus hosted a press conference on August 30 to detail the events surrounding this jackpot and conducted the award presentation on-site. The event was attended by distinguished representatives, media, and industry experts, making it a truly momentous occasion.

FILIPINO translation

50 Pesos lang yung tinaya, naging 303.5 Million ang biyaya

CDC Assistant VP ng Business Enhancement, Mr. Rodem R. Perez, at Casino Plus CEO, Mr. Evan Spytma, ay ipinagdiwang ang nagwagi ng 303 Million Jackpot sa kanilang Color Game.

Manila, Agosto 25, 2024 – Isang masuwerteng manlalaro sa Color Game platform ng Casino Plus ang nanalo ng napakalaking premyong PHP 303.5 milyon mula sa taya na PHP 50 lamang. Ang kahanga-hangang tagumpay na ito ay hindi lamang nagpapakita ng swerte, kundi pati na rin ng transparency at pagiging patas ng operasyon ng platform.

Transparent at Makatarungang Karanasan sa Laro
Kilala ang Casino Plus sa mahigpit nitong mga pamantayan sa operasyon at dedikasyon sa pagprotekta sa karapatan ng mga gumagamit. Ang bawat taya at bawat panalo ay dumadaan sa bukas at transparent na proseso, na tinitiyak na ang lahat ng manlalaro ay makikilahok sa isang makatarungang kapaligiran sa laro. Ang pinakahuling jackpot na ito ay muling nagpapatibay sa Casino Plus bilang isang pinagkakatiwalaang platform para sa mga manlalaro nito.

Mapagkakatiwalaang Pisikal na Suporta
Bukod sa online platform nito, ang Casino Plus ay mayroon ding pisikal na casino at isang integrated resort na kasalukuyang ina-upgrade ayon sa pinakamataas na pamantayan. Ang mga patuloy na pagpapabuti na ito ay naglalayong magbigay sa mga customer ng mas komprehensibong serbisyo at de-kalidad na karanasan sa libangan. Ang mga tuloy-tuloy na pag-upgrade na ito ay hindi lamang nagpapataas ng kredibilidad ng platform kundi nagbibigay din ng karagdagang seguridad at katiyakan sa mga gumagamit nito. Ang kombinasyon ng online at mga na-upgrade na offline na mapagkukunan ay tinitiyak na ang mga manlalaro ay maaaring mag-enjoy sa saya ng online gaming habang nararanasan ang mas mahusay na aliwan at serbisyo sa aming pinahusay na pisikal na pasilidad.

Press Conference at iba pa
Nag-host ang Casino Plus ng isang press conference noong Agosto 30 upang detalyadong ilahad ang mga kaganapan sa likod ng jackpot na ito at isinagawa ang seremonya ng paggawad ng premyo sa lugar. Ang tinaguriang kaganapan ay dinaluhan ng mga kilalang kinatawan, media, at mga eksperto sa industriya, na nagpatampok sa pagiging makasaysayang okasyon nito.

Empowering Educators: COCOPEA, CEAP, and Rex Education join forces for the MATATAG Regional Run

GCASH + FOOD VOUCHERS GIVEAWAY!

Just
In a momentous collaboration, the Coordinating Council of Private Educational Associations (COCOPEA), Catholic Educational Association of the Philippines (CEAP), and Rex Education, in partnership with the Department of Education (DepEd), have joined forces to launch the COCOPEA–CEAP–REX MATATAG Curriculum Regional Run. Under the theme “Capacitating the Private Education Sector for the Effective Implementation of the MATATAG Curriculum,” this event brings together educators, administrators, and stakeholders across the nation to prepare and enhance their educational practices for the new curriculum.
A Unified Commitment with the Learners in Mind
At the heart of this initiative is a unified vision: to empower educators and schools with the necessary tools and knowledge to effectively implement the MATATAG Curriculum, ensuring that it meets and caters to the needs of all Filipino learners.
The Regional Run opens up with a powerful act of unity—a commitment board signing. From the first run to the last, this collective resolve sees all participants pledging their dedication to the success of the Regional Run and the MATATAG Curriculum’s implementation.
The event focuses on three primary objectives:
Facilitate In-depth Understanding: Provide school leaders with a platform to delve into the key features, principles, and contents of the MATATAG Curriculum, fostering comprehensive understanding and appreciation.
Equip School Leaders with Implementation Strategies: Offer strategies, guidance, and inspiration to school leaders on how to effectively transition to and implement the MATATAG Curriculum within their respective institutions.
Foster Collaboration: Cultivate a network of educators and leaders committed to collaborative efforts in addressing challenges and maximizing opportunities presented by the MATATAG Curriculum.
All these objectives are carefully crafted with the learners in mind, aiming to enhance their educational experience and ensure their holistic development.
Insightful Plenary and Breakout Sessions
During the 2-day program, there are six engaging plenary sessions to provide comprehensive insights into the MATATAG Curriculum. These sessions cover key aspects, namely:
● The General Shaping Paper
● 21st-Century Skills in the MATATAG Curriculum
● Collaborative Expertise
● MATATAG Instructional Design Framework
● Learning Progression
● Operationalizing a Guaranteed and Viable Curriculum Focused on Enhancing Student Learning
Led by esteemed education leaders and representatives from DepEd, these sessions foster in-depth discussions on the key features, components, and relevant concerns of the MATATAG Curriculum, ensuring participants thoroughly understand how to implement these strategies effectively.
Aside from the plenary, participants also engage in 10 focused breakout sessions, each dedicated to the specific learning areas of the curriculum. The breakout sessions cover:
Kindergarten
Makabansa
Reading and Literacy, Language and English
Filipino
Araling Panlipunan (AP)
Mathematics
GMRC/Values Education
Technology and Livelihood Education (TLE)
Music, Arts, Physical Education, and Health (MAPEH)
Science
Each session discusses the learning area shaping papers, curriculum guides, and innovative strategies for pedagogy and assessment. Competent DepEd representatives and REX Edukampyon MATATAG Corps of Trainers, a team of seasoned educators and curriculum experts, band together for the breakout sessions toward the latter part of the regional run.
Regional Run Schedule
The event spans seven regional runs, covering all regions of the country. The first run was held at San Beda College-Alabang from February 29 to March 1 for Regions III and the National Capital Region. Here are the subsequent sessions.
Mar 22–23: San Beda College-Alabang (Regions IV-A, IV-B, and V)
Apr 18–19: Saint Louis University, Baguio City (Regions I, II, and CAR)
May 16–17: Cebu Institute of Technology-University, Cebu City (Regions VII and VIII)
Jun 19–20: Colegio de San Jose, Iloilo City (Regions IV and NIR)
Jun 24–25: Holy Cross College, Davao City (Regions XI and XII)
July 11-12: Xavier University- Ateneo de Cagayan, Cagayan de Oro (Regions IX, X, and parts of BARMM)
More than an event, the COCOPEA–CEAP–REX MATATAG Regional Run is a movement toward educational excellence in the country. With much hope and faith, the unified efforts of COCOPEA, CEAP, REX, DepEd, and the collective strength of Edukampyons aim to ensure that every Filipino educator benefits from the MATATAG Curriculum and every Filipino learner succeeds in their lifelong learning journey.

Kathryn Bernardo, Century Tuna Superbods Finalists turn up the summer heat at the #BestYouEver Launch

The summer just got hotter and fitter as the newest Century Tuna Ambassador Kathryn Bernardo and the Century Tuna Superbods Finalists officially launch the “Best You Ever” campaign.

Century Tuna Superbod Kathryn Bernardo takes on the center stage as she leads the Century Tuna Superbods 2024 Best You Ever Launch

The premier fitness competition in the country, Century Tuna Superbods 2024 is now on its 9th season with the “Best You Ever” campaign that promotes self-love and self-improvement. Encouraging that every bod can be a Superbod, the Best You Ever campaign celebrates the journeys, personal growth, and overall wellness of every Filipino as they become the best versions of themselves.

“With Century Tuna, I’m embracing fitness and wellness like never before. I hope that the ‘Best You Ever’ campaign becomes an avenue for Filipinos to start or continue their journey to become the best version of themselves. We all start somewhere and with a lifestyle that is centered on our overall wellbeing, we empower ourselves and the people around us to strive for the best,” said Kathryn.

Together with Kathryn, the 36 Century Tuna Superbods Finalists continue to reinforce the Best You Ever campaign as they inspire more Filipinos to become the best version of themselves through incorporating the Superbods spirit in their diet, exercise, and overall wellness.

Century Tuna Superbods 2024 Best You Ever Top 36 Finalists

Two months leading up to the finals night, the 36 Century Tuna Superbods Finalists brought their A-game as they showcased their fit and healthy bodies perfectly embodying what it is to be a Superbod.

Century Pacific Food Inc. Executives formally welcome Century Tuna Superbods Ambassador Kathryn Bernardo (from left) Century Pacific Food Inc. Vice President and Chief Operating Officer Mr. Greg Banzon, Century Tuna Senior Product Manager Mardi Dator, Century Tuna Superbods 2024 Ambassador Ms. Kathryn Bernardo, Century Pacific Food Inc. Vice President and General Manager for Branded Tuna Division Mr. Carlo Endaya, and Marketing Manager of Century Tuna and Vita Coco Ms. Bea Ballesca-Martinez

“We are on our 9th season and this year, we have a solid set of Superbods who, together with Kathryn, we believe epitomize what it is to be a Superbod and what we stand for in Century Tuna. Our common factor in choosing this year’s Superbods is those who we believe will uplift and inspire others in their fitness journeys,” said Century Pacific Food Inc. (CPFI) Vice President and General Manager for Branded Tuna Business, Mr. Carlo Endaya.

The finalists will join a series of digital and onsite challenges that will be uploaded on Century Tuna Superbods Facebook page leading up to the Finals Night on July 9, 2024. The Century Tuna Superbods 2024 Male and Female Grand Winners will each receive PHP500,000 tax-free while the Runners-Up will receive PHP200,000 tax-free.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook
at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram

A school renovation project amplifies the potential of deaf community

A dedicated teacher from PSD provides a hands-on lecture inside their newly rehabilitated school building.

Being hearing-impaired is a challenge in itself, navigating a world where communication relies heavily on spoken words.

In the Philippines, this challenge further creates a gap, as opportunities for the deaf are limited, particularly in education and employment. The struggle is intensified as only a few secondary learning institutions are catering to their unique needs, with affordability and facility conditions further hindering their pursuit of skills and knowledge.

A personal advocacy
Shery Funcion, the Principal of the Philippine School for the Deaf (PSD) in Pasay City, is no stranger to these challenges.

Her dedication to the cause began with her college thesis, focusing on job opportunities for deaf learners. Since then, she has immersed herself in various organizations and volunteer activities, gaining firsthand insights into the limited opportunities available to deaf learners.

She eventually became a SPED teacher, before taking on the role of principal in PSD.

“The immersive experience really showed me how important these projects are for our students—kung gaano kahalaga ang pagbibigay ng mga pasilidad sa mga mag aaral lalo na sa mga bingi,” she underscored the importance of providing facilities for students with hearing impairment.

A facility that produces opportunities

The collaborative project of the Henry Sy Foundation, SM Foundation (SMFI), and the Department of Education’s Schools Division Office of Pasay City equips students with in-demand skills that will prepare them for employment upon graduation.

In the century-old PSD, their senior high school laboratory building serves as the training ground for students. Its classrooms and halls, no matter how old, have always played their role in honing and preparing deaf students to have solid career prospects after PSD.

Amidst the competing priorities within the school and the broader Philippine educational system, the facility barely had enough funds for the rehabilitation and major repairs it needed. For years, students and teachers worked around issues ranging from dim lighting and leaking roofs to uneven floors. These not only presented structural concerns but also hindered the overall learning experience of students.

“Our deaf learners need special accommodation to fulfill their special educational needs. They need to have a conducive learning environment so we can optimize the activities and learning programs,” Funcion stressed.

Funcion further shared that the 2023 collaborative project of the Henry Sy Foundation, SM Foundation (SMFI)—the social good arm of the SM Group, and the Department of Education’s Schools Division Office of Pasay City could not have come at a better time.

“The rehabilitation of the Home Economics (HE) laboratories is crucial because students need to fulfill their performance tasks. These are vital components of our senior high school program to ensure that they acquire essential skills and competencies for employment post-graduation from PSD.”

Through the collaboration, PSD has been provided with the much-needed facilities in dressmaking, beauty care, cookery, electrical, bartending, food and beverage preparation, ICT, and dance.

For Funcion, their Henry Sy. Sr. building serves as a great beginning that will help pave equal opportunities and create a future where deaf students’ abilities will shine within and beyond the four walls of classrooms.

Through the collaboration, PSD has been provided with the much-needed facilities in dressmaking, beauty care, cookery, electrical, bartending, food & beverage preparation, ICT, and dance.

Filipinos love concerts, but venue infrastructure gaps are a threat to the experience

Countries with better, bigger, and more competitive concert venues have reaped economic benefits, especially with the massive and significant influence of popular international acts like pop superstar Taylor Swift’s Eras Tour and Coldplay’s World Tour in consumer behavior and spending.

Driving tens of thousands of ‘Swifties’ and concert enthusiasts, the success of these concerts was an economic stimulus for countries worldwide, including Southeast Asian countries such as Singapore and Japan. Filipino fans alike had to spend big and travel miles to watch the exclusive performance of superstar Swift in Singapore’s National Stadium while others went to Japan’s Tokyo Dome and Sydney’s Accor Stadium in Australia. The massive concert gigs boosted the respective country’s economies, benefitting entertainment, hospitality, retail, and transport industries significantly.

(insert preferred concert image here if any) (taylor swift)

While Singapore’s strategy for a Southeast Asia exclusive Swift performance piqued interest and likewise piqued its neighboring countries, the strategic move sparked conversations and brought to light what the Philippines can improve on in terms of concert venues.

1. Location is key

The Philippines doesn’t lack in big venues. In fact, it boasts of venues that can rival Singapore’s National Stadium and Japan’s Tokyo Dome. Accessibility to the location as well as public transportation and nearby commercial establishments are key.

2. Concert Experience

Photo credit to Stanley Quek. An empty Singapore National Stadium, viewed from the front stage.

Singapore’s pride, the National Stadium, has innovative features such as the world’s largest free-spanning dome, a retractable roof and comfort cooling technology for spectators’ convenience. Its innovation, strategic location, and efficiency bring positive and immersive experiences for enthusiasts and concert fans, making it a magnet for entertainment acts from all over the world. A similar concert venue and experience is something that Filipino concertgoers are hoping the country can replicate.
3. World-class concert amenities and facilities

Accessing the venue’s amenities and facilities should offer a premium music experience for concert enthusiasts or convenience in a sporting event.

Architectural “Eyecon” SM Mall of Asia Arena prides itself on having exceptional world-class amenities unique in the Southeast Asia region. –Photo from SM MOA Arena official website

FIBA Basketball World Cup 2023 held in SM Mall of Asia Arena – Photo from SM MOA Arena official website

Take for example the SM Mall of Asia (MOA) Arena – a flexible indoor arena developed in 2012 by leading integrated property developer SM Prime – that has been a top-of-mind venue for all sorts of events and offers a unique concert experience. With a full house seating capacity of 20,000, it has been a haven for thrilling sports events, remarkable OPM shows, and unforgettable international superstar performances.

Meanwhile, the SMDC Festival Grounds in Parañaque City is likewise an enormous outdoor venue that can accommodate at least 50,000 people. Ed Sheeran’s Mathematics Tour and Rivermaya The Reunion were among the performers that have graced the stage recently.

4. Achieving Filipinos’ concert dreams

One of the most forward-looking plans of SM Prime is its 360-hectare smart city development which is envisioned to bring in a centerpiece to the country’s entertainment and sporting events – larger in capacity and a more enhanced venue infrastructure that would attract legendary icons in the entertainment scene and compete against Southeast Asia and the world’s best. It will feature an estimated 70,000-capacity stadium and concert arena connected to one of the island’s main destination paradises called Central Park. The sizable arena is envisioned to be the Philippines’ biggest concert venue, with world-class facilities and sustainable features, comparable to other big concert venues worldwide. Once that’s built, Filipinos won’t have to fly overseas because they can watch top-tier performances right from the comfort of their home country.

An artist’s render, visual sketch of the proposed concert venue at Pasay 360 project.

https://www.pexels.com/photo/band-playing-on-stage-2747446/

Without a doubt, Pinoys live and breathe entertainment shows. In fact, Filipinos are the 4th top concert spenders in Asia-Pacific according to digital payments company Visa, proof of how passionate we are about concerts. By investing in the development of modern, smart, and accessible concert venues, Filipino concert enthusiasts can continue to embrace and celebrate live performances with the convenience, comfort, and enjoyment they deserve. Beyond entertainment, well-curated, smart, and innovative concert facilities can further drive economic benefits to the Philippines’ national and local economies, including ancillary local spending in retail, tourism, and hospitality.

Jobs on the Rise: New Urban Developments Are Driving Employment Growth

Cities worldwide, while diverse in demographics and culture, share a common pursuit of progress through new urban developments. These projects not only enhance convenience amid urban congestion but also stimulate local economies and communities through various socio-economic activities like job creation.

Whether in the form of public transportation, cutting-edge business districts, or towering residential communities, a single new development requires a whole host of jobs from pre-construction, to construction, and completion. These range from real estate developers and planners to construction workers and suppliers – all requiring extensive collaboration for successful project development.

Hudson Yards: Direct and indirect employment opportunities

Photo credit to Following NYC. Featuring ‘Vessel’, a honeycomb-like structure and visitor attraction in the Hudson Yards Development in Manhattan, New York City.

The cycle of job creation doesn’t stop after completion. A new development also drives indirect employment opportunities generated from industries attracted or related to the development.

Such is the case for Hudson Yards, New York City’s 28-acre mixed-use development and considerably the United States’ biggest mega development in history. It had created thousands of construction jobs that resulted in transforming Manhattan’s iconic skyline and becoming home to diverse shops, offices, cultural institutions, and hotels and residences. Ongoing operations and management of these facilities are expected to contribute to its large-scale economy, such as hosting over 55,752 workers daily and about $19 billion annually to the city’s GDP.

Dubai and Songdo IBD: Creating economic opportunities afresh

Meanwhile, cities like Dubai and Songdo International Business District (IBD) generate jobs by creating economic opportunities from the ground up. They used land reclamation as an urban development strategy to address land scarcity and high population density challenges.

Photo credit to Kadir Avşar. A closer aerial view of the Palm Islands.

Dubai’s ambitious projects, including the Palm Islands, the World Islands, and Burj Al Arab, have turned it into an ultramodern metropolis for commerce and tourism. In 2023, it drew over 30,000 new businesses, driving demand for talent in finance, legal, and digital technology sectors.

The Songdo IBD is an ongoing smart city built on reclaimed land in Incheon, South Korea. It’s designed to be an international business and residential hub with sustainable features. As of 2020, the 1,500-acre development hosts about 30,000 residents, 33,000 jobs, and 70% fewer emissions than any other development.

SM’s Integrated City Developments: Empowering local communities and residents

SM Prime contributed photo. An aerial view of SM Mall of Asia (MOA) featuring its iconic Globamaze and thriving network of retail, business, residential, and hotel developments.

The SM Group, a leading conglomerate in the Philippines, has an ecosystem of interests spanning retail, banking, property, and mall developments across the country, making it the largest employer with over 140,000 employees.

For every SM mall development by SM Prime Holdings, the integrated property developer of the Group, the local economy is invigorated because of the opportunities created by supporting small and medium enterprises (SMEs) that comprise about 68% of its mall tenants. For instance, SM City Bataan, SM Supermalls’ 83rd mall, employs about 96% of its mall administration staff who are residents called Bataeños, including two in leadership roles. It also proudly showcases local industries by partnering with homegrown businesses like family-owned brands and locally managed franchises.

Job security, stable income, and tax revenues contribute to the local workforce’s quality of life; and SM Prime ensures to manifest these waves of progress in its developments, especially in its future plans for smart cities in the Philippines to be spearheaded by its ongoing 360-hectare development in Pasay City.

New urban developments are catalysts for growth, innovation, and avenues for increased prosperity, shaping local economies through job creation and improved lives. The success of these city centers requires a network of opportunities – from its pre-construction supply chain to empowering businesses for individuals to thrive and contribute to the communities.

SM Prime invests in future sustainability leaders with scholarship program

Future sustainability leaders. Strengthening its commitment to both educational access and sustainability stewardship, SM Prime welcomes ten scholars from UPLB, who are taking up degrees in either Bachelor of Science in Human Ecology or Bachelor of Science in Forestry.

Inspired by the late Henry Sy Sr.’s belief in the power of education and driven by their commitment to sustainability, leading integrated property developer SM Prime Holdings, Inc. (SM Prime) has launched a scholarship program in partnership with the University of the Philippines Los Baños (UPLB).

Aptly called the “SM Sustainability Scholarship,” the initiative reflects SM Prime’s commitment to both educational access and sustainability stewardship.

Video courtesy of SM Prime

The program will fully support ten deserving students through their undergraduate studies at UPLB, providing them with the opportunity to pursue degrees in either Bachelor of Science in Human Ecology or Bachelor of Science in Forestry. These fields align with SM Prime’s focus on building resilient communities and fostering a sustainable future.

The scholarship recipients, meticulously chosen for their academic excellence and dedication to sustainability, were formally recognized during a meet-and-greet gathering at UPLB, marking the start of their journey as SM Sustainability Scholars.

SM Sustainability Scholarship. In the photo are the SM sustainability scholars with the University of the Philippines Los Baños’ Office of Scholarships and Grants Director Assoc. Prof. Ariel L. Babierra, Ph.D., College of Forestry and Natural Resources’s Prof. Marilyn Combalicer, College of Human Ecology Dean Dr. Jennifer Amparo, Vice Chancellor for Student Affairs Dr, Janette Malata-Silva, Scholarship Affairs Officer Ivy Salarde and SM Prime AVP Rida Reyes-Castillo with the rest of the SM team.

Each scholar will receive a full scholarship covering tuition fees, a monthly living allowance, and a book allowance, ensuring they can focus on their studies without financial worries.
During the gathering, College of Human Ecology (CHE) Dean Dr. Jennifer Amparo expressed that the pursuit of sustainability is most effectively undertaken collaboratively.

“CHE is one of the colleges that puts a premium on interdisciplinarity and trans-disciplinarity because we believe that in sustainability, you don’t work in silos. We need to work together and build each other’s skills, know-how, and also our programs together to ensure sustainability,” she said.

“I would also like to thank SM Prime for putting emphasis on this scholarship. SM Prime did not just provide the finances or scholarship. They invested the time to really meet our scholars and provided other support mechanisms to ensure that our scholars thrive in their academic lives. This is also a manifestation of SM’s commitment to sustainability by really developing our future sustainability leaders,” she added.

College of Forestry and Natural Resources’ Prof. Marilyn Combalicer also extended the college’s support to the scholars on behalf of the college’s dean, Dr. Marlo Mendoza: “We hope to continue nurturing such meaningful collaboration and initiatives that enhance our educational experience and initiatives for our students. Rest assured that we will continue providing support to our students in ensuring their growth and success in both academia and beyond.”

SM Prime’s AVP Rida Reyes-Castillo meets the SM sustainability scholars.

Meanwhile, SM Prime AVP and Head of Marketing, PR and Corporate Communications, Rida Reyes-Castillo, echoed that the fundamental values of the company are intricately interwoven with both education and sustainability.

“SM Group’s founder, Mr. Henry “Tatang” Sy, Sr. believed that education is a great equalizer, and he envisioned that sending one child to college would create ripples of social good not just for families but for an entire community,” she said. “The improvement of the well-being of the youth and the partner communities is something that we at SM invest in.”

For decades, the SM group has embraced the responsibility to contribute to nation building through social good programs that are geared towards quality education, sustainable agriculture, healthcare, and disaster response. By helping improve the quality of life of the people in these host communities, social development and investment go hand in hand with business growth to achieve a better future for all.

This is a paid partnership with SM Prime Holdings.

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Personal Collection Recognized in Prosple’s Top 100 Employers for Fresh Graduates

Personal Collection (PC), a leading Filipino-owned direct selling company, was recently recognized as one of the 2024 Top 100 Employers for Fresh Graduates in the Philippines by Prosple, a careers and education technology company, solidifying the company’s steadfast commitment to nurturing an inclusive and empowering workplace for every Filipino worker.
PC acknowledges that the modern workforce, comprising Gen Z and Millennials, has evolving needs. JobStreet by SEEK’s latest report reveals that Filipino employees prioritize work-life balance, positive workplace culture, and comprehensive benefits when selecting employers. Understanding this need, PC is actively taking strides to better align its work environment with these ideals. The company is committed to fostering inclusivity and embracing technological solutions that contribute to its ongoing efforts to enhance overall employee experience.
“This recognition underscores our dedication to empowering young Filipinos to kickstart their careers and bring the Great Life to their families. We are committed to creating a positive workplace that supports each team member in reaching their goals and building a successful career with us.” Senior Vice President and Chief People Officer Ruby Jaucian shared.
Personal Collection is the only direct-selling company included in the top list of Prosple, alongside other multinational companies. The award was based on employer popularity among fresh graduates and the quality of their career opportunities.

PC employees wave the pride flag in support to the company’s move to extend
their HMO benefit to same-sex and common law partners of employees

In line with continuously building a workplace that promotes diversity, equity, and inclusion, Personal Collection recently extended its health benefits for same-sex and/or common-law partners of PC employees. Employees can now enroll their partners as primary dependents in their Health Maintenance Organization (HMO)—regardless of sex and civil status. PC’s support for LGBTQIA+ employees started way back in 2021, when same-sex and/or common-law partners were permitted to be dependents in the company’s Group Life Insurance.

(from left to right) PC’s Senior Vice President and Chief People Officer Ruby Jaucian, PC’s President and CEO
Jerome Tuguin, PeopleStrong’s Associate Vice President for Customer Success Priyanka Yadav,
and PeopleStrong’s President for Customer Success Prakash Rao

In addition, Personal Collection also aims to further enhance its operational efficiency and foster people development. Recognizing the pivotal role that technology plays in improving employee experience, PC forged a strategic alliance with PeopleStrong, a progressive HR technology solutions provider.
Through this partnership, Personal Collection launched the Great Life Employee Experience (GLEE), a digital platform that strives to streamline the company’s people processes and enhance employee experience, from talent acquisition and onboarding to performance management, succession planning, learning and development, employee movements and talent analytics. An AI chatbot will also be available to answer employee queries immediately and later give more value-adding information to employees. By leveraging People Strong’s innovative HR platforms, Personal Collection aspires to create a more dynamic, efficient, and engaging workplace environment.
Ruby Jaucian stressed, “These benefit enhancements and technological advancements represent just a portion of our commitment to delivering greater value to the modern Filipino workforce. We commit to continuously champion equality, excellence, people development, and innovation.”
To learn more about Personal Collection Direct Selling Inc., visit their:
LinkedIn page: https://www.linkedin.com/company/personalcollection-direct-selling-inc/ Website: https://www.personalcollection.com.ph

About Personal Collection
Personal Collection Direct Selling, Inc. is one of the leading direct selling companies in the Philippines with over 650 branches nationwide. With hundreds of quality products in nine different categories, it has given life-changing opportunities to hundreds of thousands of Filipino dealers, empowering them to reach the Great Life for their families.