Local farmers in Calabarzon to receive training on modern farming technique

KSK-SAP farmers and partners from San Pablo City, Laguna.

SM Foundation, Inc. (SMFI) has taken another step in its mission to enhance the agriculture and entrepreneurial skills of farmers. The organization recently launched the Kabalikat sa Kabuhayan on Sustainable Agriculture Program (KSK-SAP) across various locations in Calabarzon.

Beginning with its launch in Padre Garcia, Batangas on April 13, 2023, the program has since been extended to Silang, Cavite, Batangas City, San Pablo, Laguna, and Calamba City. SMFI is also set to provide free agri-skills training to local farmers in other parts of the region to help other beneficiaries uplift their families and communities.

Empowering local farmers

The local farmer-beneficiaries will undergo a two-phased program, spearheaded by its partner school Moca Family Farm RLearning Center, Inc.

The said program kicked off with an immersive 14-week training program, designed to equip participants with essential skills and knowledge in agriculture. The modular training curriculum covers topics on the latest agri-technology updates, capacity building, financial literacy, product development, and market opportunities. Through these comprehensive modules, KSK-SAP aims to empower and enhance farmers’ agricultural practices and explore avenues for sustainable growth.

As a highlight of the program’s first phase, KSK-SAP farmers will join the SM Sunday Market, a collaborative initiative between SM Foundation and SM Supermalls. This platform offers trainees a valuable opportunity to showcase their agricultural produce and gain firsthand experience in institutional selling. Through this market opportunity, participants can not only generate income but also cultivate their expertise and experience in the sales and marketing aspects of their agri-businesses.

KSK Trainees at Tabangao Ambulong, Batangas City, Batangas

To prepare for the second phase of the program, SMFI will also assist the farmers in formalizing their respective groups. To boost their earning capactiy and contribution to economic growth, the foundation will support them in creating a sustainable and profitable farming community through the assistance of its partner agencies.

KSK-SAP originated from the vision of SMFI’s founder Henry “Tatang” Sy Sr. to establish a sustainable initiative that would uplift the farming skills, food security, and livelihood know-how of low-income Filipino farmers. Over the years, the program has evolved into a comprehensive training program that generates opportunities for skills development, employment, and livelihood.

Since its inception in 2007, KSK-SAP has helped more than 28,000 marginalized farmers from rural and urban areas across the country, fueling their entrepreneurial and farming capabilities. As a result, some of the program’s graduates have turned into seasonal suppliers for the SM group and other local markets.

SM Foundation’s KSK-SAP is conducted in partnership with SM Supermalls, TESDA, DA, DSWD, DOST, DTI, DOT and partner farm schools.

Thousands of cyclists and families celebrate life and pedal together at PRURide PH 2023 in Clark, Pampanga

PRURide Philippines makes a solid comeback after a three-year
hiatus, with over 4,000 cyclists and families gathered at Clark Global City,
Pampanga.

This year's PRURide is a milestone as it marks Prudential's 175 th anniversary
celebration, including its first 100 years in Asia.

"PRURide Philippines 2023 is a celebration of life with Filipino families on a journey
towards a healthier lifestyle, getting the most out of life. We are blessed to be back
on the road with thousands of cyclists and families pedaling together towards better
health and wellness,” says Eng Teng Wong, President and Chief Executive Officer of
Pru Life UK.

A bigger and better PRURide Philippines
As the country's largest cycling festival, PRURide Philippines is even bigger and
more exciting this year with thousands of registrants and families join the cycling
festivities.

PRURide Philippines advocates Gretchen Ho, Kim Atienza, and Zoren Legaspi cycled
the 100KM Gran Fondo category, and enjoyed the route which included the New
Clark City Bridge.

More advocates joined the event including cycling content creators Ger Victor,
Darlings Levi & Sara, Jeno Cuenco, and Ian Austria and Pru Life UK’s health
champions Teri Rombaoa, Miguel and wife Mary Reyes, Montini De Guzman, and
Aless Castañeda.

The much-anticipated event affirmed its spirit of inclusivity with fun and friendly
courses for cyclists of all ages and expertise. The Family Fun Ride and PRURide Milo
Kids Cup were a sure hit!

Cash prizes of PHP 3,000, PHP 5,000, and PHP 10,000 were awarded to the grand
winners of Virtual PRURide. In this digital competition, professional and amateur
cyclists experienced the fun and excitement of biking without going on the road for
free.

Everyone enjoyed the expo activities and freebies and were treated to a LIVE
concert by OPM band Sponge Cola.

Pru Life UK makes this celebration even more special with an all-expense-paid trip
to London for one eligible and existing customer and three family members.
Advocating for a healthier lifestyle

PRURide Philippines supports Pru Life UK's commitment on health and wellness.
Since 2016, the event has attracted thousands of amateur and seasoned cyclists,
including some of the Philippines' strongest and most competitive athletes.
“PRURide Philippines has always been more than just a cycling event. It is about
our continued advocacy of health and wellness for oneself and the whole family and
also community," adds Wong.

In celebration of Prudential’s 175 th anniversary, Pru Life UK is concluding PRURide
Philippines 2023 by giving back to the community in Cebu and donating 175 bikes
through JCI Zugbuanas.

The second leg of PRURide Philippines 2023 is on 28 May at CCLEX Food Park,
Cebu. Registration is still open until May 24. For details, visit
www.prulifeuk.com.ph/en/pruride2023.

About Pru Life UK

Established in 1996, Pru Life UK is the pioneer of insuravest, or investment-linked life insurance
products, in the Philippines and is one of the first life insurance companies approved to distribute US
dollar-denominated investment-linked life insurance policies in the country. Since its establishment,
Pru Life UK has expanded its reach to over 173 branches and 120 general agency offices in the
Philippines, with the largest life insurance agency force with more than 39,000 licensed agents.
The company continues to be one of the leading insurers in the country, ranking first in terms of Total
Renewal Premium Income from Variable Life Insurance Products* and second in terms of New
Business Annual Premium Equivalent** in 2022, according to the Insurance Commission. Pru Life UK
is headquartered in Uptown Bonifacio, Taguig City.

Pru Life UK and Prudential are not affiliated with Prudential Financial, Inc., (a company whose principal
place of business is in the United States of America), Prudential Assurance Company (a subsidiary of
M&G plc, a company incorporated in the United Kingdom), Philippine Prudential Life Insurance
Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-
registered companies). Pru Life UK is a life insurance company and is not engaged in the business of
selling pre-need plans.
For more information: www.prulifeuk.com.ph
Note to the Editor:
* Renewal Premium Income from Variable Life Insurance Products – premium collected for existing
policies
**New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year

About Prudential plc

Prudential plc provides life and health insurance and asset management in 24 markets across Asia and
Africa. The business helps people get the most out of life, by making healthcare affordable and
accessible and by promoting financial inclusion. Prudential protects people’s wealth, helps them grow
their assets, and empowers them to save for their goals. The business has dual primary listings on the
Stock Exchange of Hong Kong (2378) and the London Stock Exchange (PRU). It also has a secondary
listing on the Singapore Stock Exchange (K6S) and a listing on the New York Stock Exchange (PUK) in
the form of American Depositary Receipts. It is a constituent of the Hang Seng Composite Index and is
also included for trading in the Shenzhen-Hong Kong Stock Connect programme and Shanghai-Hong
Kong Stock Connect programme.

Prudential is not affiliated in any manner with Prudential Financial, Inc. a company whose principal
place of business is in the United States of America, nor with The Prudential Assurance Company
Limited, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
https://www.prudentialplc.com/

SM Prime’s second annual integrated report receives multiple recognition from international organizations

SM Prime Holdings, Inc. (SM Prime), one of the leading integrated property developers in Southeast Asia, has been recognized by three international award-giving bodies for excellence in transparent Environmental, social, and governance (ESG) reporting for its 2021 Annual Integrated Report entitled “Together, We Rise”.

SM published its sustainability reports since 2013 even before the Securities and Exchange Commission (SEC) mandated sustainability reporting in the Philippines. SM Prime further promotes transparency and accountability by informing investors and stakeholders of its ESG performance and impacts, decision-making processes, and competitive positioning value in the sector.

“We are honored to receive these awards as a recognition of our commitment to provide transparent reporting in our sustainable practices. We value all our stakeholders, and we strive to enrich the quality of life of the Filipino people,” SM Prime President Mr. Jeffrey Lim said.

At the summit of international recognitions, SM Prime bagged accolades from the biggest and most coveted awards competition in the business world called Stevie® Awards. The Asia-Pacific Stevie Awards recognizes business innovation across the entire Asia-Pacific region, whereas IBAs is one of the first and most highly anticipated awards programs of the Stevie Awards that features a wide variety of categories relevant to every facet of the workplace that is open to all kinds and sizes of organizations globally. SM Prime was awarded the Bronze Stevie® Winner at the 2023 Asia-Pacific Stevie Awards program and Silver Stevie® Winner in the 2022 International Business Awards (IBAs).

Also, in the regional scene, the company won a Silver Rank in the Asia Sustainability Reporting Rating (ASRRAT) 2022, a sustainability report ranking by the National Center for Sustainability Reporting (NCSR). ASRRAT’s rating system employs criteria based on GRI Standards compliance, GHG disclosures transparency, and alignment with and support of the UN SDGs, among other factors.

The international recognitions are a testament to SM Prime’s active role in championing sustainability across its operations as it continues to be a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people.

Every day is Earth Day at SM Supermalls! 1700 children celebrate Earth Day at SM malls nationwide.

SM Supermalls, in collaboration with its corporate social responsibility arm, SM Cares, the Department of Environment and Natural Resources (DENR), local government units and partner schools and organizations joined the rest of the world in celebrating Earth Day at SM malls nationwide on April 22, 2023.

With the theme “Invest In Our Planet, Invest In Our Youth,” SM Supermalls and SM Cares lined up various activities that aimed to raise awareness among children and their families about the importance of coming together across various sectors to take care of the environment. SM malls nationwide simultaneously held relevant and impactful celebrations with activities such as Children’s Storytelling, Coloring, and Sustainability Tours, gathering 1700 children and 350 employee volunteers. These activities aimed to encourage everyone in the family, particularly the young ones, to protect and respect Mother Earth.

Earth Day is an annual celebration led by the Earth Day Network that puts the spotlight on issues that are affecting the environment. First held in 1970, Earth Day was the result of a need for a unified response against
various environmental problems like pollution and resource depletion. Today, the event is considered the biggest environmental movement in the world, with millions joining celebrations every year.

Children learn about how to protect the environment individually and as a community through art, storytelling and a Sustainability tour around SM malls

“At SM, every day is Earth Day. However, today we are reminded of our responsibility to protect the planet we live in. We believe that we must all come together and take the necessary steps against this climate crisis and accelerate a greener and more equitable future for everyone,” shared Ms. Liza B. Silerio, SM Supermalls Vice President for Corporate Compliance and SM Cares Program Director for the Environment.

SM Supermalls featured the art of multi-awarded Filipino artist, sculptor and illustrator, Manuel Baldemor. His works depict the rich cultural aspects of the Philippines and can be found in multiple institutions worldwide. His drawings and Earth Day poem inspired the Earth Day program at SM, reflecting a long-time partnership on SM Cares programs for the environment, starting with his design of SM’s first eco bags in 2007.

The storytelling activity featured a special Earth Day story based on Baldemor’s artworks. The story reflected simple ways children can participate in living sustainably on their own and with their families. Meanwhile, kids and kids-at-heart were welcomed at the coloring activity section. Participants were given art materials and a selection of Baldemor’s drawings to color in. Malls used recycled materials in designing the activity areas.

And to cap off the celebration, a sustainability tour was held wherein everyone participated in a guided tour to one or more of the mall’s eco-friendly facilities such as the EV charging stations, water recycling treatment plants, waste segregation bins, Plastic Waste Collection booths, E-waste Collection bins and various bicycle amenities.

Filipino artist Manuel Baldemor’s artistic contribution provide inspiration for the Earth Day program. Joining him at SM City Fairview were DENR NCR Director Mr. Manuel T. Escasura; Quezon City Vice Mayor, Honorable Gian Sotto; Ms. Andrea Villaroman, Head of the Quezon City Climate Change and Environmental Sustainability Department, Planet CORA’s Partnerships Director, Cat Trivino and SM Supermalls executives.

To highlight the role of collaborating with the public sector in driving environmental programs forward, SM City Fairview hosted the DENR Gawad Taga-ilog Awards photo exhibit, which recognized winning local government units who are leading in protecting Metro Manila’s waterways. The agency also further provided 800 tree seedlings to participants and customers through a DENR Community Pan-TREE to encourage at SM Megamall, SM Mall of Asia, SM North EDSA, SM City Fairview, SM City Novaliches, SM City Marikina, SM City East Ortigas and SM Southmall.

The Quezon City Climate Change and Environmental Sustainability Department also promoted the city’s Trash to Cashback program to encourage its citizens to be Eco Warriors and promote recycling.

Youth participants join forces with SM Supermalls for a sustainable future.

The Earth Day celebration is just one of the numerous ways that SM is promoting sustainable living among Filipinos, and the company has other programs aimed at helping care for the environment. These are the Trash to Cash Recycling Market held every first Friday and Saturday of the month; daily water recycling systems, and environmental campaigns such as the Green Film Festival, Green Retail Agenda, and the International Coastal Cleanup Drive, just to name a few.

SM Cares is the corporate social responsibility arm of SM Prime Holdings, responsible for initiatives that promote sustainability and the development of the community. SM Cares’ advocacies include programs on Women and Breastfeeding Mothers, Persons with Disabilities, Senior Citizens, and Children and Youth, as well as the Bike-Friendly SM initiative, in addition to its Programs on Environment.

To learn more about these, visit www.smsupermalls.com/smcares.

Five urban development aspirations for Metro Manila

Metro Manila is comprised of 16 cities and 1 municipality – is the economic, political, and cultural capital.

Metro Manila’s forecast of becoming a global power city is challenged by the consequences of rapid urbanization. The UN-Habitat lists the effects of climate change, natural disasters that hamper urban infrastructures and city competitiveness, unequal livability, job creation, and poverty reduction.

Is there a way out of Metro Manila’s challenges? Architect and urban designer Chintan Raveshia, and urban planner and sustainability consultant Tony Chan of Singapore-based Arup emphasize urban development should also consider people’s aspirations, its changing needs and expectations, and the national identity of the residents.
Finding the identity of the city

Raveshia inspires responsible stakeholders to ask themselves first the most fundamental question: “What’s the identity of the city and how do we make its residents proud?”

He quips, “Singapore, a city that is high on everyone’s liveability list, is also working with citizens and grass roots organizations to inculcate a sense of ‘lovability’ for the city. This helps to strengthen the societal bond, increase equity, improve community safety, and exude pride and a feeling of ownership of the city amongst the residents. The balance of liveability, efficiency, and lovability paves the way for a true success of our cities in this climate emergency era”.

For his part, Chan believes that a successful sustainable urban development goes hand in hand with the capability to enhance people’s quality of life. “We must develop and harness models of development that have low-carbon targets, which are also of a human scale, thriving and inclusive; models that are also just, secured and enhances the quality of life for all its residents. In addition, we should look at creative ways to increase local citizen participation as well as new technologies or products that can support the overarching vision and development objectives”, says Chan.

Melbourne is considered by many experts as one of the most liveable cities for the past decade.

If Singapore reclaims lands for more affordable housing and increased integrated city developments and Melbourne builds accessible green spaces to promote social interaction, what plans would best fit Metro Manila’s sustainable and livable future while maintaining its identity? Here are five urban development aspirations Filipinos hope for the country’s main political and economic hub.

1. Accessibility across all social classes
While Metro Manila is the Philippines’ major economic driver – accounting for 32% of the country’s gross domestic product (GDP) – it’s often challenged in sustaining accessible living conditions for residents across all social classes. UK-based The Economist Intelligence Unit (EIU) ranked Metro Manila 105th out of 139 cities in the Global Liveability Index 2022. The increasing population density in Metro Manila has resulted in some inconveniences in daily conditions like vehicular traffic situations, least green open spaces, high carbon footprint, inaccessibility to affordable housing, and unequal income opportunities.

Urban planners and developers suggest mixed-use planning in the metropolis and coastal developments because they are crucial to achieving the 15-minute concept. Here, residents across all walks of life are encouraged to live a healthy, affordable, and sustainable lifestyle because residential, commercial, and office spaces are integrated within a single development.

2. Open green spaces for a healthy and sustainable living environment
Despite land scarcity, Singapore manages to be one of the greenest cities in the world with over 400 parks, more than 3,300 hectares of nature reserve, and over 300 kilometers of park connector network.

Studies shows that Metro Manila has only 5 square meters of green space available per person, this number is well below the 9 square meters set by the World Health Organization.COVID-19 had the entire world reassess their health conditions, lifestyle practices, and environmental situations. The impact was even more drastic in Metro Manila due to population density, crowded space, and insufficient parks and open areas.

Aside from improving air quality and enhancing biodiversity, green spaces also moderate temperatures during the warm season.

3. Enhancing Human health and wellbeing
Cities with sufficient healthcare facilities, access to health coverage, and infrastructures that
enhance well-being and promote a healthy lifestyle, produce prosperous societies.

The way cities are planned, designed, and executed has a crucial impact on how people live as it presents opportunities and effects on their lifestyles and overall well-being. While there is evident progress in Metro Manila’s health sector, rapid urbanization continues to pose risks in communities due to challenges in overcrowded neighborhoods, vehicular emissions, heavy traffic, pollution, and flood-prone areas.

4. Resilient community
Resilience is the capacity of individuals, communities, and systems to adapt, survive, and grow in the face of stress and shocks, and even transform when conditions require it. Relevant dimensions under the City Resilience Index (https://www.cityresilienceindex.org) by the Rockefeller Foundation & Arup, other dimensions include Health & Well Being, Economy & Society, Infrastructure & Environment as well as Leadership & Strategy

As Philippines and Manila grows, we face a dual challenge of adapting to climate change and the need to alter development strategies that are increasingly contributing to global warming. Philippines is among the top 10 countries in the world most affected by climate change in the past 20 years, according to the Global Climate Risk Index As an archipelago, impacts resulting from climate change are immense. In addition, metro Manila’s safety and resilience are endangered by various natural disasters.

Natural disasters persist every season due to our geographical location.

Well-planned and executed urban designs have the power to build safe and resilient communities in Metro Manila. Infrastructures like proper bike lanes and walkable streets ensure residents’ safety, accessibility, and comfort, whereas science and technology-based solutions that can build flexible structures, multi-use systems, and technologies can help residents adapt and prepare for changing conditions.

5. Global and competitive city

In 2022, Singapore is placed 3rd in the World Competitiveness Ranking – the small country out of Asia even placed 1st in 2019 and 2020.

Metro Manila is one of Asia’s premier regions. As the country’s engine growth driver, it has growing investments in infrastructures and multitudes of business investments and developments.

The metropolis’ rising potential can further step up by following global models like Singapore, Melbourne, and Hong Kong which created several integrated cities and coastal developments that ushered in a vibrant economy and paved for a better urban lifestyle. These visions create an avenue to further increase opportunities for jobs, better education, better lifestyle, and bustling economic activities.

These can contribute to the Philippines’ national and local economies by driving tourism and infrastructure development while also creating equitable and inclusive communities. These, in turn, create a wider room of opportunities and, therefore, attracts more talent.

Building inclusive and sustainable growth centers
When all stakeholders are listened to and addressed, communities will be energized when introduced to well-designed, master-planned and implemented developments. This will result to a lasting impact on Metro Manila’s future and its residents because it fosters more inclusive growth and makes the urban landscape an extension of their home.

When a city embraces its history, celebrates its milestones, innovates and adopts for the future, and most importantly, nurtures its residents and responds to their aspirations – it is a city working toward competitiveness and unlocking future potential.

How about you? What would you aspire your city to be?

SM Prime, UPLB team up for sustainability scholarship

SM Prime Holdings Inc. (SM Prime) has partnered with the University of the Philippines Los Baños (UPLB) to further promote the country’s pursuit of sustainable development.

Through a scholarship grant, SM Prime aims to assist select students pursue undergraduate degrees in Bachelor of Science in Human Ecology (BSHE) and Bachelor of Science in Forestry (BSF) – courses geared towards sustainability.

The scholarship will be awarded to students from low-income households in Pasay City intended to provide better employment prospects and help reduce poverty and inequality, which are major obstacles to sustainable development.

Members of the University of the Philippines Los Banos (UPLB) and SM Prime Holdings Inc ink partnership to create scholarships geared towards sustainable development. Present during the signing are (From left) UPLB College of Forestry and Natural Resources Dean Marlo Mendoza, UPLB College of Human Ecology Dean Dr. Ricardo Sandalo, SM Prime AVP and Head of Marketing, PR, and Communications Rida Reyes Castillo, UPLB Chancellor Dr. Jose Camacho Jr., and Vice Chancellor for Student Affairs Dr. Janette Malata-Silva.

Collaboration for innovation and sustainability
In an interview, UPLB Chancellor Dr. Jose Camacho, Jr. shared his optimism about the partnership, citing the impact of education, especially sustainability-related fields of studies, in social and economic mobility.

“The scholarship will enable more students to pursue their studies in areas related to sustainability such as environmental science, renewable energy, and sustainable agriculture. By investing in education in these areas, we are preparing a new generation of leaders who will have the knowledge and skills to address the complex environmental and social challenges facing our world today,” Dr. Camacho said.

“It will encourage research and development in areas related to sustainability. By providing support for students to pursue advanced studies, we are creating a pipeline of future researchers and innovators who can develop solutions to pressing environmental and social problems,” he added.

Aside from enabling students to pursue their education without financial burden, the UPLB chancellor believes that the scholarship can produce competent leaders capable of solving complex environmental and social challenges, and create a pipeline of innovative researchers.

He further stressed how fostering collaborations and innovation in sustainability between the academic
community and the private sector can lead to new environmentally and socially responsible products, technologies, and services that contribute to the Sustainable Development Goals.

SM Prime AVP and Head of Marketing, PR, and Communications Rida Reyes Castillo signed the memorandum of agreement alongside UPLB Chancellor Dr. Jose Camacho Jr. The scholarship formed under the partnership continues SM Prime’s pursuit of sustainable development.

Ripples of social good
SM Prime AVP and Head of Marketing, PR, and Communications Rida Reyes Castillo shared that the partnership between SM Prime and UPLB is a testament to the shared commitment of both institutions towards promoting sustainability and creating a better future for the next generation.

By supporting the education of would-be scholars, SM Prime hopes to create ripples of social good within families and communities, ultimately contributing to the development of a more sustainable and equitable society.

“Improving the well-being of its partner communities and investing in people’s growth have long been among SM Prime’s sustainability pillars woven at the core of its business strategies and operations. As such, SM Prime deems it important to create programs that would provide access to quality education for all, and in the long term, create a pool of proactive human resources who can responsibly carry out and balance the economic, social and environmental aspects of a society’s sustainable development aspirations,” Castillo said.

“SM Prime believes UPLB would be the best partner to support its sustainability initiatives in promoting a conducive learning environment while honing new Iskolars ng Bayan leaders committed to knowledge creation and public service,” she also said.

The SM Prime Sustainability Scholarship is open to students from Pasay City, under UPLB’s BSHE and BSF programs with an annual gross family income of not more than PhP150,000.00

For more information, interested applicants may contact the UPLB OSG +63 49 536 3209 or email at osg.uplb@up.edu.ph..

To download the photos, please visit: https://bit.ly/3z8j2Ls

Medical care brought closer to low-income families in Cagayan

While access to quality healthcare continues to be hampered by challenges, medical missions have become an increasingly vital source of support for low-income communities. Through time, they have gone beyond providing medical care and have taken up a new role: transforming the lives of individuals and communities.
The SM Foundation, Inc. (SMFI) recognizes just this, so it has made its mission to travel from Luzon to Mindanao to provide free medical care and services to thousands of patients from various hard-pressed communities.
Just recently, the medical mission team headed to the cities of Tuguegarao and Cauayan in Northern Luzon and provided services to thousands of low-income families. Two of them are Roland Bariuan and Angeline Cacanindin.
Strength to do more

Roland Bariuan takes home free medicines after his medical check-up.
Roland has been a tricycle driver in Tuguegarao City since 1994. But, two years ago, he suddenly felt weak and had to spend money on medical consultations and examinations.
“Napansin ko na kahit malakas ako kumain, namamayat ako at nanghihina. Nalaman ko na may diabetes na po ako. Pero hindi pwedeng pabayaan ko ang sarili ko. Hindi pwedeng maging tamad ako dahil may sakit ako. Kung tamad po ako mamasada, wala kaming pangaraw-araw at gagastushin pambili ng gamot,” he shared.
Determined to care for his health, he goes to the city health office for his routine checkups. The same drive to boost his health is also what led him to SM group’s medical mission, led by SMFI: “Dahil magastos po magpagamot, kadalasan po akong pumunta sa city health office para sa lahat ng aking checkups. Ngayon, nataon pong nalaman kong mayroon medical mission dito sa SM City Tuguegarao.”
Through the medical mission, he received free consultation, blood tests, x-ray, and medicines–services that would break the bank if he had it done elsewhere. With the assistance extended to him, he had his scheduled checkup without worrying about the finances and even managed to put aside money originally allotted for medicine and laboratory tests.

“Ang kinikita ko sa pamamasada ang ginagamit ko at ng pamilya ko para sa aming pangangailangan. Kaya mahalaga sa akin ang aking kalusugan. Ang magandang pangangatawan ang nagbibigay sa akin ng lakas para mas lalo pang pagsumikapan ang pamamasada,” he said.

“Pero bilang tricycle driver, hindi namin maiiwasang magkasakit dahil usok ang kasabayan namin sa pamamasada. Kaya malaking tulong ang libreng check-up sa ang libreng gamot mula sa SM Foundation. Malaking tulong ito dahil kahit papaano, hindi ko muna iisipin ang pang gamot ko,” he added.

Making quality healthcare attainable

Roland’s fellow resident from Cagayan Valley, Angeline Cacanindin, knows full well the need to maintain a healthy body, for this is her tool to fulfill her duty as a house helper. She also believes that this is what her children can rely on as they strive in school.

However, her youngest daughter has been complaining about a toothache, which was already interfering with her nutrition and attendance in school.

“Butas na po ang mga ngipin niya. Kaya tuwing kumakain po siya, pumapasok ang kanin at nasasaktan siya. Hindi na rin po siya makapag focus sa school dahil sa sakit,” she shared.

“Nito lang po, tumawag po ang teacher niya at sinabing umiiyak po ang anak ko per hindi umiimik. Nung kinausap ko po siya, nalaman kong sobrang sakit na po ng ngipin niya. Umiyak din po ako dahil ramdam ko ‘yung sakit. Hindi ko siya agad madala sa dental clinic dahil nasa trabaho po ako at mahal din po ang magpabunot,” she said.

When she heard about SMFI’s medical mission in SM City Cauayan, she immediately brought her daughter for a checkup. Here, her daughter’s tooth was extracted. She also received free paracetamol, antibiotics, vitamins apt for her child’s age, and dental hygiene tips from volunteer dentists.

“Ang medical mission na ito ay malaking tulong kasi libre po serbisyo pati ang mga gamot. Ngayon po, makakapagsimula muli kaming subaybayan ang kalusugan ng aming anak para maganda po ang kinabukasan niya.” she said.

Through the ongoing medical missions of SMFI, many economically disadvantaged individuals like Roland and Angeline get lifelines–an intervention that provides immediate relief to those in need and a chance to access medical care and resources that are often unavailable or unattainable.

To download the photo options, please visit: https://bit.ly/3FDFNdX

Alaxan FR – Showdown of the Year.

Manny Pacquiao and Hidilyn Diaz dared one another at the Alaxan Showdown of the Year, share trusted companion in their triumphs through the years

Notwithstanding difficulties as world-renowned athletes, boxing legend Manny Pacquiao and weightlifting champion Hidilyn Diaz showcased their determination as they challenged one another at the recent Alaxan’s Showdown of the Year held at the Unilab Bayanihan Center.
To celebrate the coming together of Pacquiao and Diaz for Alaxan FR, the duo challenged each other by switching roles—Diaz challenged Pacquiao to lift weights while Pacquiao dared Diaz to spar. Aside from the challenges, the top-notch athletes also shared about their recent professional and personal endeavors and reveals their companion in their triumphs through the years.
Together with the pain relief medicine brand Alaxan FR, Pacquiao and Diaz, aim to empower hardworking Filipinos–the everyday champions–who continuously persevere and push their limits to achieve their goals and aspirations.
Moreover, as they continue honing their craft to level up with their respective sports, Pacquiao and Diaz, likewise demonstrate the same passion in their other endeavors.
Pacquiao recently unveiled his housing project called “Pacman Village” in Saranggani Province after he was named “ambassador for the homeless and vulnerable” by international organization Spring Rain Global. He is also dedicating his time in supporting young boxers including Mark Magsayo who held the WBC featherweight title in 2022. Pacquiao juggles these social projects with his training as he gears up for an upcoming match this 2023 in Japan.
Hidilyn Diaz, on the other hand, is undergoing rigorous training as she transitions to the 59-kg division for the upcoming 2024 Paris Olympics in her attempt to defend the gold after snatching it in the last Olympics in 2020. Named the Athlete of the Year by the Philippine Sportswriters Association (PSA), Hidilyn strives to promote weightlifting and empower young aspiring athletes, especially women, to reach their dreams.
While busy with both professional and personal ventures, Pacquiao and Diaz ensure they are accompanied by their tried and tested pain relief partner which helps them focus on being champions without worrying about body pains and without fear of any serious side effect.
Since 2001, Pacquiao has been taking Alaxan FR in fighting body pains not only from trainings but also from his non-athletic activities and endeavors.
“Alaxan FR ang naging kaagapay ko for the past 22 years. Ngayong 44 years old na ako, masasabi kong malusog at malakas pa rin ako, at ‘di ako nangangamba kapag nakararanas ng sakit ng katawan dahil sinusunod ko ang correct dose,” Pacquiao shared.
[Alaxan FR has been a reliable companion for the past 22 years. Now that I am 44 years old, I could say that I am perfectly healthy and have nothing to worry about when experiencing and treating my body pain because I always follow the correct dose.]
“Kilala ang mga Pinoy bilang masisipag kaya talagang isinasabuhay ko ‘to hanggang ngayon. Kapag weightlifter ka, hindi talaga maiiwasan ‘yong sakit ng katawan. I’m sure marami rin sa atin ang nakakaranas ng ganito sa araw-araw kaya importante na mayroong trusted companion gaya ng Alaxan na tumutulong labanan ang body pain at magpatuloy sa laban,” Diaz said.
[Filipinos are known for being hard-working and it is a value that I always keep in mind until now. As a professional weightlifter, body pains are inevitable. I’m sure many of us also experience this in our daily lives so it’s important to have a trusted companion like Alaxan that will help us beat body pains and continue moving forward.]
Trusted by many Filipinos for 50 years, Alaxan has not caused serious side effects with regard to taking this pain relief medicine. That is because it combined a lower level of Ibuprofen & Paracetamol (200mg Ibuprofen and 325mg Paracetamol). In fact, in a systematic analysis done by Cochrane in 2015, they found that “there were fewer side effects for people taking ibuprofen plus paracetamol than those taking placebo (a pretend treatment).” The study highlighted only Ibuprofen Paracetamol as having a good safety profile among all other common pain medicines that were included in the study.
“Pacquiao and Hidilyn have been icons and testaments that attaining your dreams is possible through determination. We’re very honored to have these champions who are very discerning about their health trust Alaxan, and we’re looking forward to seeing them achieve bigger things in life and in their career without worrying about body pains,” said Valerie Ifurung-Siquian from UNILAB Consumer Health.
For more information about Alaxan FR, visit their Facebook Page at @AlaxanFastRelief or visit their website: more about Alaxan. If symptoms persist, consult your doctor.

MILO® brought together an ACTIVE PILIPINAS with the successful comeback of the National MILO® Marathon

For the first time in 3 years, the National MILO® Marathon returned to energize runners of all levels

The much-awaited return of the National MILO® Marathon kicked off on March 26 with its first leg in the SM Mall of Asia Complex. After a 3 year hiatus, the marathon brought together over 12,000 runners for 3K, 5K, 10K, 21K, and 42K race categories.

The longest-running marathon in the country, this year’s National MILO® Marathon comeback marks its 44th iteration. It follows the brand’s MILO® ACTIVE PILIPINAS launch in January which was a call for the nation to go from couch to court with the help of MILO®’s energizing nutrition and sports programs.

“We started the year with a call to go from couch to court— to ease our way back into sports— and the return of the iconic National MILO® Marathon is one of the ways we’re doing that. Although it’s not on the scale that we’ve gotten used to, the MILO® Marathon continues to be a safe and trusted space where Filipinos can get together to start or strengthen their active lifestyles,” said MILO® Sports Head Carlo Sampan.
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In line with the brand’s commitment to easing Filipinos back into sports, MILO® also launched its first-ever Virtual MILO® Race where over 2,000 runners nationwide were also able to join the MILO® Marathon festivities despite not being physically present in the Manila leg.

While the Virtual Race invited runners outside of Metro Manila to join the fun of running, the National MILO® Marathon, in its 44th year, did not only bring together seasoned runners, but also welcomed casual and first-time runners. Among the marathon’s podium finishers was James Kevin Cruz from Montalban, Rizal, a returning runner who joined three MILO® marathons and took home the gold medal for the 42K run men’s category. When asked about how he prepared for the 42K category after recently doing only a 32K run, he shared, “Tinest ko lang laruin itong 42[K] na ito kasi 10K lang pagitan kaya ginrab ko na din. Nagpatulong ako sa kaibigan ko na bigyan ako ng program training para makalaro ako sa MILO®.”

Aside from the elite runners who heated up the competition for the various race categories, the event was also filled with casual runners who shared the joy of running with their families and friends. Joining the National MILO® Marathon for the third year, Kjerstin Janikka R. Schei shared that her running experience was “relaxing especially [since I trained] and I haven’t done it in a long time.” The 10-year old runner finished the 5K run with her friends. When asked why she likes to run, she said that it’s productive and helps her train for her other sports like soccer.

Attendees also had fun activities to try such as the Active Zones that gave kids an introduction to taekwondo, basketball, and sepak taraw. Keeping the energy high, MILO® also welcomed cheer dancing teams from elementary, high school, and college divisions for a cheer dancing competition.

The successful comeback of the National MILO® Marathon was made possible with the support of its official venue partner SM, hydration partners Cristalino and Crystal Clear, timing partner Garmin, fitness partner Anytime Fitness and Surge, hotel partner TRYP by Wyndham, registration partners and sponsors Decathlon Mall of Asia, Landmark, Super 8, Puregold, Waltermart, Metro Gaisano, Ford, Nestlé Cereals, Kitkat, Chuckie, Nescafé, and adidas; and sports partners Best Center, Philippine Taekwondo Association, Club Gymnastica, Gymnastic Association of the Philippines, and the Associate for the Advance of Karatedo.

It will continue to energize Filipinos to run towards the finish line as it kicks off its second leg in Batangas City on May 28, 2023. For more details about the National MILO® Marathon and other MILO® Active Pilipinas initiatives, visit https://www.milo.com.ph/activepilipinas and follow MILO® on Facebook.

#MILOMarathon2023
#MILOActivePilipinas

Choosing to give a voice amidst the silence

Rosalie Macaspac (left) interprets the contents of the program for her students.

Teaching surpasses the realms of jobs or professions–it encompasses service, vocation, and life mission.
Proving this day and night are millions of Filipino teachers who stand as second mothers to students. One of them is Rosalie Macaspac, an SM scholar alumna who chose to pursue a career in Special Education (SPED).
Life’s work
Choosing to teach, especially pursue SPED, is a path less travelled. Out of over 800,000 public school teachers, only about 4,000 are in SPED, and Rosalie is one of the few who took the path. For 21 years now, the SM scholar alumna has dedicated her life to teaching SPED students. She wanted to empower and give special children a voice by advocating the welfare of deaf learners.

With much dedication and determination to have the right skills for her students, she pursued graduate studies in special education and Filipino sign language at the Philippine National University and De La Salle-College of Saint Benilde, respectively.
She currently teaches at the Philippine School for the Deaf in Pasay, the only government-owned institution for the deaf in the country. Here, she spearheaded the numeracy skills training program for deaf learners.
Embedding grit, greatness
Her journey to becoming an educator was not easy. Her parents separated when she was three years old, and her mother became the breadwinner.
“In the early years of my life as a three year old, awareness of how hard life is became a part of my growing up. I grew up with a mindset that whatever happens, I will not abandon my studies. Sensing my determination, my mother earned a living by washing and ironing clothes of our neighbors. I came to realize my mom had to wash and press thousands and thousands of clothes so I could finish my studies. But I did not pity myself. Instead, I kept a strong determination to battle on and promised my mother that she will not grow old and die as a laundry woman,” she said.
The weight on their shoulder became heavier when her mother became bedridden for half a year. Instead of slowing her down, it did the opposite. She continued her studies with much determination. With the help of her uncle, the Missionaries of Charity, and the puto bigas she sold, they could get by.
She finished primary school with good grades, and was a consistent honor student in high school, despite having one centavo allowance and rice and coffee as meals. With good standing, she had her mind set on her next goal: going to college.
“Giving up or surrendering wasn’t in my vocabulary. The strong heart of my mother was passed on to me as she was my inspiration to strive to get us out of the predicament we were in,” she stressed.
“When I was in fourth year high school, I was deep in thought of what to do to support my college education. Then, God in all His goodness, stepped in again. The Guidance Office in our school announced that the SM Foundation was offering scholarships for qualified students. I knew at that very moment that He was with me. All I had to do is to apply for the scholarship,” she recalled.

She vividly remembers sending her SM College Scholarship program application at the Customer Service of the SM in Quiapo and how she learned on May 9, 1995 that she would be interviewed for the scholarship in room 214 of the MSE Bldg. The three-digit number has since become unforgettable for her. By June 1995, Macaspac was among the SM scholars who had started their college education under the scholarship program.
According to her, the scholarship helped her become a well-rounded individual. It was the key to the realization of her dreams and paved the way to success. The activities provided by SM Foundation, such as the scholars’ assembly, the orientation, leadership training, sports fest and annual retreat, were very memorable for her.
“Looking back, the retreats, monthly meetings and being able to work in SM as an employee, followed up by our project director boosted my self-esteem and opened my world to service,” she said.

Rosalie at the Philippine School for the Deaf

Before teaching, she first worked as a Merchandise and Planning Control-Clerk at the SM Head Office, which was then located in Calle Echague, Manila. She was hired immediately after college.
Working in DepEd has always been her dream, and she is proud of where she is today: “Since day one of my college days, I aimed to be a public-school teacher. I am happy with my work now as a High School Teacher for Deaf learners. I am so privileged that I am in this community and my heart is entwined with my students.”
“I am not ashamed to tell my colleagues that I had a humble beginning and I thank SM Foundation for putting me where I am now. I owe these blessings to SM, Henry “Tatang” Sy, SM Foundation, Ma’am Nilda Bernaldez, and my fellow SM-Scholars, most especially, my mother. They are all the instruments to why I chose to give back to a special community and dedicate my life to being an effective SPED teacher.”

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