Kick off the holiday cheer with URC’s delicious UR Joyful Gifting snack promo

Christmas is more than just gathering around a tree and attending parties. They say the true essence of the holiday is the happiness that you share with everyone through thoughtful acts.
With the season of giving now in full swing, you can start sharing and celebrating joy or “share-lebrating” joy with gifts that your whole household can enjoy, such as snacks and drinks that your family will love. Universal Robina Corporation (URC), the maker of beloved snacks and beverages, is delighting everyone this Christmas with the UR Joyful Gifting promo. It includes brands like Piattos, Nova, Cloud 9, C2, Swiss Miss, El Real, and many more that you can gift to loved ones and share it during noche buena.
UR Joyful Gifting is a thoughtful way to share-lebrate joy with your loved ones this Christmas season, giving them delicious food and snacks to enjoy anytime, anywhere. If you need snacks and drinks while studying, working, watching TV, and commuting, you can grab from your UR Joyful Gifting haul.
Most importantly, the UR Joyful Gifting promo also extends joy to kids from URC’s partner foundations. For every P500 purchase of the UR Joyful Gifting bundle, you share-lebrate joy and give kids the chance to take part in a fun movie experience. At the same time, you can get a chance to get movie passes for yourself and your loved ones as well. You’re not just making moments more delightful at home this holiday season; you’re also coming together with other snack lovers to bring that same cheer to young kids.
You can find and get URC’s delightful products at Robinsons Supermarkets and Metro Supermarkets nationwide. The UR Joyful Gifting promo runs until December 31, 2024 in Metro Supermarkets and January 15, 2025 in Robinsons Supermarkets.
URC aims to continuously delight consumers with good food choices and fun experiences through multiple initiatives, especially during the season of giving. One of these initiatives is the UR Joyful Gifting promo, which highlights the importance of showing care and spreading love within the community. Through this, and in partnership with consumers, URC hopes to share-lebrate the holiday and bring joy to select foundations.
Start share-lebrating the joy and grab UR Joyful Gifting at your nearby supermarkets. For more information, check out the official Facebook pages of Robinsons Supermarket and The Metro Stores.
Universal Robina Corporation (URC) produces iconic brands such as Piattos, Nova, VCut, Calbee, Cloud 9, Nips, Hello, El Real, C2, and Swiss Miss, which have been part of Filipinos’ lives for decades. One of the country’s largest food and beverage manufacturers, URC has also dabbled into the spiked seltzer category with Chill, as well as the breading category with the healthy and delicious VegiGood!. To learn more about URC, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines) and TikTok account (@URCPhilippines).

Enjoy your family bonding this holiday season with Jack ‘n Jill Piattos.

Share-lebrate the season of giving with your favorite URC treats.

Make your Christmas share-lebration sweeter with Hello!

FedEx Launches FedEx Experience Hub Highlighting Advanced Freight Solutions to Support Filipino Businesses

Federal Express Corporation, one of the world’s largest express transportation companies, is launching an interactive pop-up store designed to educate customers in the Philippine Economic Zone Authority (PEZA) area on its comprehensive freight solutions. The pop-up store, FedEx Experience Hub, will be open from December 2 – 6 at the Cavite Export Processing Zone, and it will enable local businesses to gain deeper understanding of the company’s innovative shipping solutions and capabilities in handling heavyweight shipments.

As the demand for efficient logistics and smart supply chain solutions continues to rise, FedEx is dedicated to providing businesses with value-added tools and resources to streamline their shipping needs. The FedEx Experience Hub will feature engaging exhibits, live demonstrations, and expert consultations for customers to explore the full range of FedEx service offerings.

Key Features of the FedEx Experience Hub:

Interactive Displays: Visitors can engage with dynamic displays that illustrate FedEx freight services, including international shipping, customs clearance, tracking solutions, cold storage, palletization, and fumigation.
Expert Consultations: FedEx experts will be on-site to provide personalized consultations, answering any questions and offering tailored solutions to meet the unique needs of each business.
Interactive Games: Visitors can participate in activities like the “Heavyweight Guessing Game” and the “Sorting Game,” providing hands-on experience with the company’s shipping processes and packaging solutions.
Special Offers: Shipping vouchers and exclusive promotions will be available for the participants.

The FedEx Experience Hub aims to foster a deeper understanding of freight logistics and empower Filipino businesses to take advantage of the FedEx global network and freight expertise. This initiative reflects the company’s ongoing commitment to enhancing the service experience for our customers.

Stay tuned for event highlights, testimonials, and behind-the-scenes information by following FedEx on social.

Make 2025 Your Independent Era: 3 Steps to Start Living Solo

Have you been dreaming of finally carving out a space you can call your own? As 2024 wraps up, it’s the perfect time to reflect on your aspirations and take that leap into independence. With more millennials and young professionals seeking to live solo, this represents freedom, growth, and self-discovery.

Whether you’re envisioning a home that mirrors your personality or planning a strategic investment for your future, these three steps will help you make the transition to solo living seamlessly.

Step 1: Secure Your First Investment
Owning your first property is a life-changing milestone that builds long-term financial security. It’s not just about having a home—it’s about investing in your future.

Take Sierra Valley Gardens as an example. With a 42% price appreciation since launch, it’s a smart move for financial growth. This property offers units tailored to various needs, whether you’re starting with a studio or opting for a 1- or 2-bedroom flat with balcony options. Flexible payment terms make property ownership accessible.

Tip: Start researching properties and consult real estate experts to explore financing options. Sierra Valley Garden’s growth potential makes it ideal for young, independent homeowners.

Artist’s Perspective of Sierra Valley Gardens

Step 2: Create a Space That Reflects You
Solo living is your chance to design a space that’s uniquely yours – a haven for creativity, relaxation, and productivity.

Sierra Valley Gardens offers modern layouts and energy-efficient features, perfect for personalizing your home. Incorporating smart home technology like smart locks, lighting, and audio-video intercoms will elevate your living experience, offering convenience while amenities like the residence lounge, pools, and pet park enhance your lifestyle.

Tip: Plan your setup with decor ideas that maximize space and reflect your personality. Minimalist designs are great for smaller areas and for those who aim to live a more productive life.

Artist’s Perspective of Sierra Valley Gardens’ one-bedroom unit

Step 3: Prioritize Location for Growth
Location is key to maintaining a balance of independence and accessibility. Your ideal home should connect you to career opportunities, social hubs, and daily conveniences.

Sierra Valley Gardens ticks all these boxes! Located along Ortigas Avenue Extension, it provides access to Metro Manila’s key establishments. With the upcoming MRT Line 4, commuting will soon be even more convenient.

For young professionals and first-time homeowners, this property’s strategic location offers the best of both worlds: staying close to people and places that matter while enjoying the freedom of having your own space.

Tip: Look for properties near infrastructure, lifestyle hubs, and future developments to boost your investment’s value and enhance daily living.

Sierra Valley Gardens is strategically located in Rizal and near key business districts in Metro Manila

Your solo living journey begins with one bold step—take it now and redefine independence on your own terms as you step into 2025 with confidence.

Visit rlcresidences.com or contact our sales team to learn more about Sierra Valley Gardens and begin your journey today.

Shopee Empowers Content Creators To Enhance Online Shopping Experiences Ahead of the 11.11 Mega Pamasko Sale

Creators Edlyne Lorenzana and Sharlaine Andal, Shopee Head of Public Relations and Corporate Affairs Erin Tagudin, and Creator Callie Rae delved into the key role content creators bring to the online shopping experience, as well as the growth opportunities the Shopee Affiliate Program unlocks during the Shopee Creators Fashion Night.

Shopee, Southeast Asia’s leading e-commerce platform, is proud to announce the remarkable growth of its creator ecosystem as it gears up for the highly anticipated 11.11 Mega Pamasko Sale. In today’s digital marketplace, content creators are more than just influencers; they play a crucial role in enriching the online shopping experience through authentic reviews, tailored recommendations, and innovative and engaging product discovery.
Creators Driving Engagement and Sales
With the proliferation of content creators in social media today, these online stars are becoming a driving force in the modern-day consumer’s shopping journey. Kantar’s 2023 “Philippine Media Landscape” report indicates that 60% of Filipino shoppers have made purchases after seeing a product featured by a content creator. Their influence over buying decisions is growing more significant, especially in an e-commerce environment where choices seem endless.
In this context, the Shopee Affiliate Program has emerged as a powerful tool for fostering trust and engagement among shoppers. The Affiliate Program rewards registered Shopee affiliates with a small commission every time someone orders an item they promote. With credible content creators placing their stamp of approval and sharing their favorite and trusted Shopee finds, their followers are assured of quality products and a smooth online shopping experience.
Creator Sharlaine Andal started her affiliate journey when she purchased items on Shopee to redecorate her room and shared her experience in a video. Shortly after, she was invited to join the Shopee Affiliate Program, unlocking a new avenue to earn through her content. “It’s amazing that I get to share the quality,legitimate items I buy from Shopee with my followers and earn a commission at the same time,” Andal expressed.
“What’s even better is the sense of community I found with my fellow affiliates,” she added. “It’s not about competition, but about having fun promoting great products at great prices together.”
Over the past year, the Shopee Affiliate Program has experienced remarkable growth, seeing close to 600% year-on-year increase in new affiliates compared to 2023. This surge highlights the growing value creators bring to brands and sellers in driving traffic and boosting conversion rates. During the platform’s recent 9.9 campaign, the program successfully facilitated millions of transactions through personal recommendations and honest product reviews by social media creators. This highlights the effectiveness of content creation in generating revenue for both users and businesses.
Innovative Platforms for Enhanced Content Creation
Shopee continues to lead the way in supporting creators with features that maximize engagement and earning potential:
Shopee Live: As a cornerstone of the platform’s interactive shopping experience, Shopee Live continues to grow with over 60% increase in viewership year-on-year. With millions of streams conducted on the platform in 2024 alone, this feature allows creators to connect directly with their audiences, showcasing products in real-time and fostering community and trust.
Shopee Video: This newly launched feature has already been delivering impressive results, with creators producing 10 times more content on Shopee Video in the first quarter of 2024. By providing brands and sellers a lasting platform to host their content, they can maximize the reach and earning potential of a single piece of content. Shopee Video has proven instrumental in increasing brand visibility, consumer engagement, and order conversion through seamless content-to-checkout experiences. This was demonstrated during Shopee’s recent 9.9 campaign, where orders on Shopee Video increased six-fold compared to the average day.
Creator Maria Jhazelle, also known as callieszn on Shopee, gained over 1.1 million followers and doubled her earnings in 2024 after transitioning to full-time streaming. By actively engaging the beauty community during her highly anticipated streams on Shopee Live, she increased daily sales by 62%.
From Runway to Everyday: The Go-To Platform for Millions of Fashion Deals
Fashion creators play a key role in ensuring a smooth online shopping journey for apparel– a category where concerns of sizing and fit often cause hesitation By offering product demonstrations and sharing honest reviews about fit, comfort, and material, these creators build trust with buyers. Following Shopee’s active efforts to ensure a trustworthy, reliable shopping experience, the app saw a 140% growth in Fashion orders during its last 9.9 sale, signaling the growing opportunities for fashion sellers and creators.
Additionally, Shopee also showcased its increasingly robust assortment of fashion items on its platform, ranging from established international brands like Cole Haan, Jag, Lee, and Forever 21 to trendy up-and-coming labels like Lovito, Tala by Kyla. Through personalized product recommendations and growing partnerships with content creators on features like Shopee Live and Shopee Video, users get an inside look at how stylish pieces look when worn and shoppers are increasingly turning to Shopee where they can explore millions of fashion deals.
A Call to Creators: Join the 11.11 Celebration
As the 11.11 Mega Pamasko Sale draws near, Shopee invites content creators to seize this unparalleled opportunity, especially with e-commerce in the Philippines projected to grow to $30 billion by 2027. This is the ideal moment for creators to join the Shopee Affiliate Program and leverage the heightened shopping activity as the holiday season approaches.
These online shopping activities have become a local cultural phenomenon and one of the key events associated with Christmas in the Philippines. At Shopee’s last 11.11 Mega Pamasko Sale in 2023, the e-commerce giant saw an 8x uplift in new Shopee Live viewers– a clear sign that online shopping continues to thrive in the country.
Shoppers can be assured of a seamless, reliable, and exciting online shopping experience at Shopee’s 11.11 Mega Pamasko Sale with On-Time Pamasko Delivery, 70% Off Holiday Deals, and Free Shipping with PHP 0 minimum spend. On November 11, shoppers can check the Shopee app at 12 midnight, 12:30 AM, 12 noon, and 6:30 PM with 11.11 Rush Deals, where they get a chance to score enormous offers on must-have products like the Xiaomi smart TV, Dyson Airwrap, and Nintendo Switch. Users can also go to the Shopee app to play Shopee Shake and get the chance to win up to 1.1 million Shopee Coins.
A Cultural Shift Towards Content Creation
The rise of content creation has become a cultural phenomenon, shaping the daily lives of millions. Shopee is proud to offer innovative platforms that allow creators to monetize their passion while delivering a seamless online shopping experience to consumers. This shift empowers individuals, sparks creativity, and fosters a sense of collaboration within the community where creators and consumers connect.
Join us in celebrating the transformative power of content creation and its integral role in the future of e-commerce.
Follow us on @shopeePH on Facebook and Instagram to know more about the Shopee 11.11 Mega Pamasko Sale, and check out the Shopee App now!

Collaborative partnerships for climate resilience

The Philippines tops the list of countries with the highest disaster risk, thus building our capacity to respond, bounce back and adapt to intensifying climate impacts is a nationwide priority and shared responsibility.

“Any program that aims to build climate resilience requires strong partnerships and working together across all sectors,” said World-Wide Fund for Nature Philippines (WWF-PH) Executive Director, Katherine Custodio at the breakout session of the 7th Annual Conference of the Association of Pacific Rim Universities – Sustainable Cities and Landscapes Conference and Student Symposium 2024 (APRU-SCL 2024).
“There is definite opportunity for platforms or networks to come together and bring to life our national policies and our commitments, but for these to succeed, there needs to be sincere effort and openness to work across different sectors and disciplines,” said Custodio. The session on creating connections and partnerships was hosted by Jonas Marie Dumdum, Senior Consultant and Sustainability Service Lead of Nomura Research Institute (NRI) Manila Branch.

Jonas Dumdum of Nomura Research Institute (NRI) Manila and World-Wide Fund for Nature (WWF)-Philippines Executive Director Katherine Custodio on Collaborative Partnerships for Climate Resilience, at the breakout session of the 7th Annual Association of Pacific Rim Universities – Sustainable Cities and Landscapes Conference and Student Symposium 2024 (APRU-SCL 2024) Conference on Advancing Sustainable Cities and Communities through Science, Technology, and Innovations, is hosted and organized this year by the University of the Philippines Los Baños (UPLB).

“Finding the right champions within the company – that’s very important. It helps to engage the leaders from the top,” said Custodio, who has seen the history of the shared goals between the NGO and its many corporate partners over the years.

Ms. Jessica Bianca Sy, Lead Executive for Design, Innovation and Strategy for SM Prime and SMDC, shares her insights on sustainable and climate-resilient integrated properties.

WWF-Philippines and SM Prime Holdings, Inc., (SM Prime) have partnered on successful programs such as the YOUth are the Future, the annual Earth Hour campaign with SM Supermalls, SM Hotel’s Sustainable Diner, and the Hamilo Coast Sustainable Development project that’s now in its 14th year.

“At SM Prime, we dream big for our shared future. True prosperity transcends financial success. Our commitment to developing sustainable integrated properties is matched by our efforts to foster vibrant, inclusive communities wherever we build legacy properties that weather the challenges of time and that last for generations,” said Ms. Jessica Bianca Sy, Lead Executive for Design, Innovation and Strategy for SM Prime and SM Development Corporation (SMDC), during the event.

As one of Asia’s leading integrated property developers, SM Prime believes that taking the right climate action must be grounded in science and endeavor to transition to a net-zero economy. SM Prime’s partnership with WWF-PH ensures that its near and long-term science-based targets for 2030 and 2040, align with the global commitment to achieve net zero by 2050.

“WWF-PH is pleased to work with SM Prime on their decarbonization efforts through our Corporates for a Better Planet Initiative (CBPI) program. Companies such as SM Prime are guided in identifying climate-related risks, working on a roadmap, and publicly committing to their science-based targets,” said Custodio.

“Change does not happen overnight. This is something we have learned in our work with communities all over the country. True partners are willing to work together for a long time, and actively listen to each other,” said Custodio, when asked by Dumdum about climate partnerships and shared purpose. “When your project positively impacts people’s livelihood and wellbeing – when people’s lives improve in a durable way, that’s when you know you’ve created an impact,” she said.

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon on integrated property development and onward to building sustainable cities of the future. 

The 7th APRU-SCL 2024 is hosted and organized this year by the University of the Philippines Los Baňos, at the SMX Aura Convention Center, from August 6-8, 2024. For more information, email: hspdconf@up.edu.ph or visit the website: dcerp.che.uplb.edu.ph/ichspd.

SM City Baguio’s rainwater treatment facility: A model for water sustainability

SM City Baguio is making significant strides in water stewardship with its innovative rainwater treatment facility (RTF), launched in July 2023. In the months since, the facility has already processed over 17,111.80 cubic meters of rainwater – equivalent to 7 Olympic-size swimming pools, or enough to fill over 6,800 standard water tankers – into potable water for the SM mall’s operations and for their lessees’ use.

SM City Baguio’s groundbreaking rainwater treatment facility has treated over 17,000 cubic meters of rainwater into drinkable water.

This initiative supplements the mall’s water supply from the Baguio Water District and significantly contributes to the city’s water security and the safety of its residents. Located at the mall’s basement level, the RTF provides 30% of the mall’s total monthly average requirement for clean water that is safe for consumption and food preparation.

“There is a critical need for reliable and safe water sources,” said Baguio City Mayor Benjamin Magalong. “And SM City Baguio’s rainwater treatment facility is a commendable initiative that directly addresses this need. We hope that other private establishments can adopt similar projects for the efficient use of our water resources.”

The RTF utilizes a meticulous six-step treatment process, with equipment monitored and parameters checked in real time to ensure optimal performance. The processed water undergoes regular testing by the city’s accredited testing facility and consistently passes all water potability standards.

The rainwater treatment facility (RTF) of SM City Baguio utilizes a rigorous six-step treatment process with real-time monitoring, ensuring processed water always adheres to potability requirements.

“This facility is a testament to SM Prime Holdings’ commitment to sustainable operations and to the well-being of the communities we serve,” said Engr. Liza Silerio, SM Supermalls’ Vice President and Sustainability and Resilience Head. “By maximizing rainwater harvesting and treatment, we are not only reducing our reliance on the city’s water supply but also contributing to a healthier and more resilient Baguio City.”

The impact of the RTF extends beyond the mall itself. With reduced reliance on the city’s water supply, water haulers have been able to service more households, particularly during periods of water scarcity experienced throughout the city.

SM City Baguio’s rainwater treatment facility stands as a shining example of how businesses can play a vital role in addressing critical community needs through innovative and sustainable solutions.

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon in integrated property development and onward to building sustainable cities of the future. 

SM Prime leads the way in sustainable development, integrating sustainability into its core business strategy.

Sustainability has become a driving force across every industry. For SM Prime Holdings, Inc. (SM Prime), one of Asia’s leading integrated property developers, sustainability is elevated through a strategic framework that leverages the company’s extensive operations, significant economic impact, and cultural influence.

SM Prime’s sustainability journey began in the 1990s, guided by a focus on resilience and practicality. The company has always valued substance over style, favoring strategies grounded on real-world application rather than flashy, short-term fixes. Its strategy is built on what truly matters to the business and the community it serves, ensuring that its sustainability efforts are both effective and enduring.

In its 2023 Annual Integrated Report, SM Prime introduced its Sustainability Ambition Roadmap with a clear and powerful message: Together for a sustainable future – aligned with its vision of creating and managing innovative, sustainable, and integrated property developments that enhance the quality of life for all.

SM Prime’s sustainability strategy is built on three main goals: (1) Environmental sustainability, (2) Prosperity for all, and (3) Climate resilience.

Building on its sustainability framework of Economy, People, Planet, and Community, SM Prime identified three major goals to pursue: Environmental sustainability, Prosperity for all, and Climate resilience – all aimed to create a future marked by sustainability, resilience, and widespread prosperity by 2030, 2040, and beyond.

Under its environmental sustainability strategy are two significant programs released by the company: Net Zero by 2040 and #SMWasteFreeFuture.

Net Zero by 2040

SM Prime is committed to enhancing people’s quality of life by intensifying climate action, reducing disaster risks, investing in resilient design, protecting biodiversity, and implementing strategic corporate social responsibility programs, with its main focus on climate action toward a net-zero business. The company has been collaborating with the World-Wide Fund (WWF) for Nature-Philippines to establish science-based targets in alignment with the global commitment of a net-zero ambition by 2050.

“We understand the magnitude of the challenges we face to achieve our Net-Zero commitment. SM Prime is determined to take action and meet its climate commitments. This is one of our top agendas in sustainability,” said Jeffrey C. Lim, SM Prime President and CEO.

SM City Santa Rosa’s solar photovoltaic (PV) system has 5,772 panels at 3.088 MWp capacity and has an annual solar energy production of up to 4.292GWh.

#SMWasteFreeFuture

SM Prime launched its vision for an #SMWasteFreeFuture, in support of the United Nations Environment Programme’s (UNEP) International Day of Zero Waste. The program introduces a simple segregation scheme: Recyclable, Disposable, and Compostable (RDC), all aimed at reducing overall waste generation and increasing the waste diversion rate from landfills through sustainable disposal methods. The initiative was launched nationwide for SM employees and across all SM property groups and stakeholders.

SM Prime continues to support existing programs and partnerships that promote better waste management solutions. Initiatives such as SM Supermalls’ Trash-to-Cash recycling market, Plastic Waste Collection and E-Waste Collection programs, and regular coastal and estero clean-up activities effectively engage the community in rethinking their relationship with waste.

To address food waste, SM Hotels and Convention Corporation (SMHCC) has pioneered projects such as The Sustainable Diner with WWF-PH, diverting 198,640 kg of food waste through bokashi composting and 40,013 kg through biodigesters. SMHCC also launched Tela Tales, a program that recycles condemned linens.

SM Prime gathers the community for a #SMWasteFreeFuture.
SM Development Corporation (SMDC) recently partnered with Globe and Scholars of Sustenance Philippines for the Hapag Movement, aimed at targeting food waste and involuntary hunger affecting millions of Filipinos. “As a community, we strongly believe in our ability to contribute to solving today’s waste issues. We understand that this may seem like a daunting challenge to overcome. However, by joining forces, we can create a world that our future generations truly deserve – if we have the courage to take on this journey together,” said Hans “Chico” Sy, Jr., President of SM Engineering Design and Development Corporation (SMEDD) and SM sustainability champion.

Water stewardship

SM Prime is committed to water stewardship by implementing innovative water conservation and management practices, ensuring that properties developed are more responsive and adaptable to the changing needs of communities.

Through its sewage water treatment plants, wastewater is processed, preventing contaminated water from polluting local waterways and for reuse. The recycled water is utilized in malls for water closet flushing, air conditioning operations and landscape greening.

SM City Baguio’s Rainwater Filtration Facility addresses water security and ensures a safe and sufficient water supply for the operations of the mall and its tenants.

SM Prime Holdings, Inc.’s Chairman Henry T. Sy, Jr. receives SM Prime’s 30th Listing Anniversary Plaque from the Philippine Stock Exchange’s President and CEO Ramon S. Monzon.
Prosperity for all
SM Prime’s developments serve as catalysts for socio-economic progress, delivering tangible benefits to all stakeholders. Founded by Henry Sy, the company remains committed to his vision of bringing world-class developments to the Philippines. A vision perfectly exemplified through the Mall of Asia Complex which offers a blueprint for future cities that go beyond commercial success to embrace a holistic approach to urban development.

SM Prime celebrated its 30th year as a publicly listed company last July 23, signifying three decades of service and transformative growth in the Philippine real estate industry.

“True leadership is marked by a solid dedication to collective success. Our journey at SM Prime demonstrates the power of dreaming big and the incredible achievements that follow when you pursue those dreams with determination and hard work.” – JEFFREY C. LIM, SM PRIME PRESIDENT AND CEO

Create waves of positive change with SM at the 2024 International Coastal Clean-Up

The International Coastal Clean-Up (ICC) is back for another year and is shaping up to be the biggest one yet, taking place simultaneously on September 21 in 15 different SM Supermalls across the country: SM By the Bay at SM Mall of Asia Complex, SM Tuguegarao Downtown, SM City Tuguegarao, SM City Bataan, SM City Olongapo Central, SM City Olongapo Downtown, SM City Sorsogon, SM City Legazpi, SM Daet, SM City Puerto Princesa, SM City Roxas, SM City Cebu, SM City Seaside Cebu, SM City Mindpro, and SM City General Santos. Together, we can make a significant impact on our oceans and create a cleaner, healthier environment for all.

In 2023, SM Cares recorded more than 100,000 kg of trash collected with the help of an estimated 17,000 total volunteers from 15 SM Supermalls nationwide. This year, in celebration of its 20th year of supporting communities and creating a positive impact on the environment, SM Cares aims to double the amount of solid waste collected to 200,000 kg, eyeing a volunteer count of 20,000.

If you’re interested in joining the global movement towards cleaner seas and oceans, SM Cares is inviting you to be part of this year’s ICC!
For participants from NCR, you may register via SM Malls Online through this link: https://click.smmallsonline.com/DFqS/ICC2024
For participants from Cebu, you may register via SM Malls Online at https://click.smmallsonline.com/DFqS/ICCSMSSXSMCC
For outside of NCR and Cebu, you may visit this link: https://bit.ly/ICC2024-Registration
SM Cares is the corporate social responsibility arm of SM Supermalls, responsible for initiatives that promote sustainability and the development of the community. SM Cares’ advocacies include programs on Women and Breastfeeding Mothers, Persons with Disabilities, Senior Citizens, and Children and Youth, as well as the Bike-Friendly SM initiative, in addition to its Programs on Environment.

Embracing net zero: The Philippines’ urgent call to climate action

As we enter the typhoon season, recent extreme weather events have once again underscored the Philippines’ vulnerability to such conditions.
As the nation grapples with the potential aftermath, it is clear that being part of the global conversation on achieving net zero emissions is imperative. This typhoon has highlighted the urgency for the Philippines to be an active participant in the fight against climate change, not only to mitigate future impacts but to also contribute to global solutions.

The concept of net zero refers to balancing the amount of greenhouse gases emitted with an equivalent amount removed from the atmosphere. For the Philippines, a country frequently in the crosshairs of severe weather, achieving net zero is a crucial step towards enhancing climate resilience. The recent typhoon has made it evident that the country cannot afford to be a bystander in the global efforts to combat climate change. Instead, it must be a proactive player, advocating for and implementing strategies that contribute to the global net zero target.

One of the key areas where the Philippines can make a significant impact is by leveraging its abundant natural resources to transition to renewable energy sources. By increasing investments in solar, wind, and hydroelectric power, the nation can reduce its reliance on fossil fuels, thereby lowering its carbon footprint.

This transition is crucial for achieving net zero and offers the added benefit of creating a more resilient energy infrastructure less susceptible to disruptions caused by extreme weather.

SM Prime Holdings, Inc. recognizes the equal importance and urgency of both climate change adaptation and mitigation. As part of our strategy, we are investing 10% of our Capital Expenditure (CAPEX) in sustainability and disaster resilience design.

A significant initiative supporting this commitment is SM Prime’s pledge to achieve net zero emissions by 2040. As the country’s leading integrated sustainable property developer, we have committed to the Science-Based Targets Initiative (SBTi), a recognized global standard for corporate decarbonization targets. This makes us one of the few corporations in the Philippines to do so. To ensure our near and long-term science-based targets for 2030 and 2040 align with the global commitment to achieve net zero by 2050, SM Prime collaborates with the World-Wide Fund for Nature Philippines (WWF) through their Corporates for a Better Planet Initiative (CBPI) program.

This ambitious target is supported by concrete actions, such as the installation of onsite solar panels across various properties and strategic partnerships for renewable energy sourcing. These initiatives not only reduce the company’s carbon footprint but also set a precedent for other businesses to follow, demonstrating that sustainable practices can be integrated into core business operations.
Pledging to advance every person’s right to a better quality of life through heightened climate action, disaster risk reduction, biodiversity protection, and our strategic corporate social responsibility programs, this commitment places climate action at the forefront as one of SM Prime’s sustainability agenda.

SM Supermalls have enhanced natural lighting and improved insulation, reducing energy needs for lighting, heating, and cooling, leading to more efficient and environmentally friendly operations.

Using solar panels or other renewable energy sources lowers the carbon footprint, leading to reduced greenhouse gas emissions and decreased reliance on non-renewable energy.

SM Prime joins global conversation on building sustainable cities for the future

SM Prime Holdings (SM Prime) played a pivotal role in advancing sustainable urban development by hosting the 7th annual Association of Pacific Rim Universities – Sustainable Cities and Landscapes (APRU-SCL) 2024 Conference and 3rd International Conference on Human Settlements Planning and Development (ICHSPD) at SMX Convention Center Aura. This prestigious event, organized by the University of the Philippines Los Baños (UPLB), brought together over 300 experts to discuss innovative solutions for building greener and more resilient cities. Focused on the theme “Advancing Sustainable Cities and Communities Through Science, Technology, and Innovation,” the conference highlighted the importance of collaboration in addressing urban challenges.

(L-R): Moderator Efraim Roxas, Environmental, Land Use and Urban Planning and Development Bureau (ELUPDB) Director Mylene Rivera, SM Supermalls’ President Steven Tan, and Tohoku University Professor Jeongsoo Yu
SM’s commitment to sustainability was evident through the participation of its top executives. SM Supermalls’ President Steven Tan showcased SM Supermalls’ eco-friendly practices and community-focused programs.
“Our malls are more than just shopping centers; they are dynamic public spaces, woven into the daily lives of millions of Filipinos. Our comprehensive environmental sustainability programs are deeply inspired by the vision of our Chairman of the Executive Committee, Mr. Hans Sy, a tireless advocate for environmental sustainability and disaster resilience,” Mr. Tan said.

SM Supermalls’ President Steven Tan highlights the malls’ sustainability initiatives.

He added, “At SM Supermalls, we leverage science and technology to develop innovative solutions that are seamlessly integrated into the design and operation of our malls. We remain committed to leveraging innovation and collaboration to build a greener, more resilient, and more sustainable future for the Philippines.”
SM Prime and SM Development Corporation (SMDC) Lead Executive for Design, Innovation, and Strategy Jessica Bianca Sy, shared the company’s vision of creating sustainable integrated properties that foster lively communities.

(L-R): University of the Philippines Los Baños’ (UPLB) Dean Jennifer Marie Amparo, UPLB Chancellor Jose Camacho Jr., Association of Pacific Rim Universities (APRU) Chief Executive Thomas Schneider, Makati Mayor Abigail Binay, SM Prime and SM Development Corporation (SMDC) Lead Executive for Design, Innovation, and Strategy Jessica Bianca Sy, International Conference on Human Settlements Planning and Development (ICHSPD) Conference Director Edgar Reyes Jr., and APRU-Sustainable Cities and Landscapes Director Yekang Ko

National Resilience Council (NRC) Executive Director Silvestre Barrameda Jr. highlighted SM’s role in disaster preparedness. He presented “From Risk to Resilience: The Work of the National Resilience Council in Risk Governance” where he introduced the Resilience Local Government Unit Program (RLGUP), NRC’s approaches and tools and how risk governance is supported by the sciences.

National Resilience Council (NRC) Executive Director Silvestre Barrameda Jr. showcases SM Supermalls’ resilient infrastructure.
SM Prime’s commitment to sustainability was further emphasized during a breakout session on creating connections and partnerships, hosted by Jonas Marie Dumdum, Senior Consultant and Sustainability Lead of Nomura Research Institute (NRI) Manila Branch. Katherine Custodio, Executive Director of World Wide Fund For Nature (WWF)-Philippines, underscored the significance of collaboration: “Any program that aims to build climate resilience requires strong partnerships and working together across all sectors.”
SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon on integrated property development and onward to building sustainable cities of the future.