ASUS PHILIPPINES CHAMPIONS MOBILE PHOTOGRAPHY ANEW WITH THE ARRIVAL OF THE NEW, ALL-DUAL CAMERA, ZENFONE 4 SERIES

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CitiZENs from across the country witnessed the rise of the “Zenfone 4 City” – the ultimate tech hub
for photography enthusiasts, selfie and wefie fans, and urban explorers

After months of being near tight-lipped, ASUS Philippines finally unveiled the long-awaited Zenfone 4 series into the local scene – in the most unique and vibrant manner yet: the rising of its very own city at SMX Convention Center, Pasay, dubbed the Zenfone 4 City.

With architectures intricately personalized to each Zenfone 4 variant’s personality, ASUS Philippines veered away from traditional practices and revealed each Zenfone 4’s capabilities in more experiential ways than before. The bold but creative move was done in hopes to provide event goers better understanding of each smartphone and how amazing each one is, independently – especially in the realm of mobile photography.

“We wanted to bring something not only creative but also innovative to the table, as well as tell what’s true to us being born explorers — that’s why we decided to build our own city.” Product Marketer for ASUS Smartphones, Francis Garcia, enthusiastically admitted. “Because what can be more versatile for adventures than a city? There are a lot of discoveries to be made in the urban jungle, so many alleys to explore, rooftops to hop, people to meet, and – most of all – so much moments to be caught.”

ASUS Philippines Country Manager, George Su, shares the same sentiments, “For one to fully understand the power behind the Zenfone 4 series, we must be able to experience each phone where they are designed to be, and these are in places that we can search for in the city. ” He added, “That is why we are very excited to have our dearest friends and partners share with us moments of exploration and discovery of what the newest Zenfone 4 series really is, and how it will innovate the landscape of smartphones towards the incredible.”

“WE LOVE PHOTO” WITH THE ZENFONE 4 SERIES

Photography has always been instrumental in catching and immortalizing moments that you want to treasure as you continue exploring life. ASUS understands that sentiment quite well. With, the tech giant provides a line-up of incredible smartphones that is considerably at par with professional cameras, not only to you the assurance of memory captured in top-of-the-line quality but also give you an experience in photography like never before.

The latest generation of Zenfone models is bannered by its two powerful flagship smartphones: the Zenfone 4 and the Zenfone 4 Pro – both equipped with the finest and most advanced technologies for an incomparable mobile photography experience.

The ZenFone 4 features a top-of-the-line dual-camera system that expands creative options to new heights. Its 12MP main camera is equipped with the industry-leading Sony IMX362 image sensor with large 1.4μm pixels and a wide, F1.8 aperture lens to capture up to 5x brighter and clearer photos in low light. Its 120° wide-angle camera provides a 200% larger view than standard normal smartphone, letting you fit more scenery and people. Its camera performance is further improved by the Qualcomm Spectra™ 160 image signal processor (ISP), which assures faster and smoother focusing and zooming, as well as photos with better color accuracy.

The Zenfone 4 Pro* was engineered to provide luxury in every detail of your shot. With a dual-lens camera system featuring a standard camera with the Sony flagship IMX362 image sensor, an F1.7 aperture lens and a 10x total zoom capability, and a front-facing selfie camera with fast phase-detection auto-focus, this special variant captures gorgeous photos that is at par with professional cameras. The ZenFone 4 Pro is the world’s first smartphone that incorporates three high-end Sony image sensors and the ASUS SuperPixel™ Engine, which promises 8x brighter photos in low light. Powered by the latest Qualcomm® Snapdragon™ 835 Mobile Platform and 6GB RAM, the ZenFone 4 Pro delivers a smooth and responsive camera experience, and the best performance with today’s apps and games.

The Zenfone 4 Pro retails at Php 39,995.00, and will be made available via pre-order by mid-September.
The Zenfone 4, which retails at Php 28,995.00, will come with a JBL Clip 2 portable Bluetooth speaker, a premium Clear Case and ZenPower Slim. Those who will place pre-orders from August 19 to September 3 will also receive an ASUS tripod. Both variants of the Zenfone 4 Series will come in two colors: Midnight Black and Moonlight White.

Long time fans of the ASUS Zenfone brand will surely be all smiles again with the return of the Zenfone Selfie series, which made a huge splash last 2015 as the original smartphone that captured the “perfect you”. This time, the Zenfone 4 Selfie series makes its grand return to the market, with two variants: the Zenfone 4 Selfie and the Zenfone 4 Selfie Pro. This year’s Zenfone 4 Selfie line-up promises to up the ante of your selfie and wefie game with a whole new level of lifestyle and beauty photography.

The Zenfone 4 Selfie is endowed with a dual-lens front camera of 20MP base camera and a 120° super wide-angle camera to capture selfies and wefies, 200% more than the usual view. The Zenfone 4 Selfie also comes with the newest ASUS SelfieMaster, a smart beautification technology that helps one take better photos and livestreams.

Sporting a Snapdragon 430 with 4GB RAM and with a F/2.0 front camera with 5P lens, softlight led flash, and 16MP rear camera with 5P lens, the Zenfone 4 Selfie will not fail at catching your best selfies and wefies. The Zenfone 4 Selfie also comes with a tri-slot tray for two sim cards and a micro SD card.

The Zenfone 4 Selfie’s sister, Zenfone 4 Selfie Pro has a dual-lens front camera of 24MP base camera and 120° super wide-angle camera. However, what makes this particular variant unique from the Zenfone 4 Selfie is its capability to take photos with up to 2x light sensitivity, which makes it perfect for taking low-light selfies. Not only that, but the Zenfone 4 Selfie Pro also showcases a curvy premium metal design and a 5.5” full HD AMOLED display, meant for more vivid displays on screen.
Furthermore, its F/1.8 SONY IMX 362 front camera with its 24MP Duopixel Camera Technology, powered by a 14nm Snapdragon 625 processor with 4GB RAM assures you a great quality photo finish selfies and wefies without hassle.

The Zenfone 4 Selfie Pro, priced at PHP 18,995.00, is available in three color variants: Rogue Red, Sunlight Gold and Deep Sea Black. The Zenfone 4 Selfie retails at Php 13,995, and comes in three colors: Deep Sea Black, Sunlight Gold and Rose Pink. Purchases for both unit will come with a free limited edition Gong Yoo A4 poster.

“WE LOVE GOING FURTHER” WITH THE ZENFONE 4 MAX

Celebrated and knighted by the Philippine market as the unprecedented “Battery King”, the renowned Max series returns with its latest variant: the Zenfone 4 Max, which sports an incredible 5,000mAh battery life that can last for 46 days on stand-by. Adding more power to this smartphone is its 2x faster reverse charging capability, making it the “go-everywhere” power bank everyone’s been wanting to have.
However, the battery life of the Zenfone 4 Max is surely not the only incredible feature that will have everyone buzzing, as this smartphone comes with a powerful dual-lens camera – the only international smartphone brand in the local market to have a dual camera smartphone below the Php 10,000 price range.
The Zenfone 4 Max carries a dual lens rear camera with a 13MP base and a secondary 120° super wide-angle camera, meant to capture the bigger and wider picture without compromising quality. With a powerful battery and camera technology, the Zenfone 4 Max is perfect for those who live and breathe the active and adventurous lifestyle.

The Zenfone 4 Max retails at Php 9,995.00 only, and comes in 3 color variants: Deep Sea Black, Sunlight Gold and Rose Pink.

THE GLOBAL AND LOCAL FACES OF THE ZENFONE 4 SERIES

Widely was it known that the much celebrated Korean actor, Gong Yoo, joined the ASUS Zenfone family this August 2017, as the face of the Zenfone 4 and Zenfone 4 Selfie. Legions of his fans from all over the world have come to know him for his stellar roles in The 1st Shop of the Coffee Prince (2007), Train to Busan (2016), and The Guardian: The Lonely and Great God (2016-2017). But what a lot do not know yet is the true story behind this partnership between one of the most popular Asian actors in the world, and the global tech juggernaut from Taiwan – which all came to fruition once Gong Yoo first experienced the game-changing ASUS Zenfone AR.

“When the ASUS team showed me their Zenfone AR, I was completely stunned at how such a small device could possess so much technological innovation and produce a whole new world of imagination and creativity with its AR and VR features,” said Gong Yoo. “It was then that I realized I wanted to collaborate with ASUS to see what new possibilities we could discover together. I am looking forward to embarking on this amazing adventure with the new Zenfone 4 series.”

With ASUS Philippines as one of the main markets in the APAC region, Pinoy fans of Gong Yoo will be delighted to know that limited-edition Gong Yoo merchandise and freebies will soon be made available in key ASUS and Zenfone stores, with every purchase of a new Zenfone 4 series smartphone.

With the aforementioned powerhouse line-up of phones under the Zenfone 4 series, it was only fitting that ASUS Philippines turn the starpower a notch higher with the introduction of another influential name within the local market as the local brand ambassador of the Zenfone 4.

Widely considered as one of the best actresses of this generation, Bea Alonzo joins the Zenfone 4 family, eager to showcase her talent and passion for photography.

Dubbed as the Movie Queen of the New Generation, Alonzo will also star in her very first two-part web series, in partnership with ASUS Philippines. “Being part of the Zenfone Family is an incredible venture for me not only as an actress but also a hobbyist too, and I’m very excited to be a part of the project.” She said. “This is all new and I will try my best to give everyone something they will love.”

#4THESMILE FOR A SPECIAL GENERATION

The Zenfone 4 City certainly launched a lot of milestones to celebrate this year, chief of which was the announcement of another partnership: this time, between ASUS Philippines and the Operation Smile Foundation – an international non-governmental organization (NGO) dedicated to helping children with cleft lips and palettes.

Entitled, #4THESMILE, this online fund-raising campaign invites users to simply take a selfie using any of the new Zenfone 4 series smartphones, and upload these online with the hashtag s #4TheSmile and #Zenfone4. ASUS Philippines aims to generate a total of 1,300,000 selfies, which will translate to a sponsored medical mission with Operation Smile Foundation in a key provincial area by the end of the year. All selfies taken with the official hashtags will be displayed in the Zenfone 4 Microsite and selfie bank.

“This is a year of many great things,” George begins, “A year of going beyond what is expected to be in search of the incredible, a year of changing the landscape of mobile photography, and a year of new relationships to explore. We hope everyone will join us and support us in this year’s exciting adventures.”

Experience a World of Convenience with RCBC MasterCard’s My Debit Get a chance to fly to Korea with “Ready, Set, Seoul’ Promo

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When it comes to making the most of what the world has to offer, you need to have the perfect companion that brings everything you need within your reach so you can easily unlock new possibilities and experiences.

This is why RCBC has launched its RCBC MyDebitCard powered by Mastercard, your cash in a convenient carry-anywhere and use-anytime card. Linked to your deposit or payroll account, the card comes with all the benefits of Mastercard, allowing you to enjoy convenient and secure cashless transactions at over 38 million shops worldwide.

With RCBC MyDebit Mastercard, no worries because you simply spend from your available funds in your linked bank account. As such, you are empowered with full control of your expenses while enjoying the unparalleled convenience and flexibility of going cashless for your in-store purchases and online transactions.

Unlock possibilities with cashless convenience and control

Using RCBC MyDebit Mastercard, you can easily withdraw cash from your linked RCBC savings or checking account, check your balance, or pay your bills at over 2 million ATMs across the world with 24/7 banking convenience.

But more than that, you can use your RCBC MyDebit Card to enjoy cashless transactions when you shop or dine wherever Mastercard is accepted here and abroad – simply dip your card into the point-of-sale terminal and you’re good to go!

You use your RCBC MyDebit Mastercard to securely pay for your online transactions – flights and accommodations, online shopping, collector’s finds, e-books, app subscriptions, in-app purchases and more.

“RCBC MyDebit Mastercard is the one card that truly keeps up with your lifestyle of choice, empowering you to enjoy the best things in life at your own terms,” said Margarita B. Lopez, RCBC Digital Banking and Operations Head.

“You can use it to withdraw cash if you want to, or better yet, securely enjoy convenient cashless transactions and pay for your online purchases practically anytime and anywhere. More importantly, since it is linked to your savings or checking account, you have full visibility of your purchases. It therefore offers convenience, security, and control all in one card,” she added.

As an exciting way to celebrate the launch of RCBC MyDebit Mastercard, RCBC is giving you the chance to enjoy the ultimate South Korea travel experience with the Ready, Set, Seoul promo!

Under the promo, two (2) lucky RCBC MyDebitCard Mastercard holders will win the grand prize of a 4-day, 3-night trip for two to Seoul, South Korea, inclusive of roundtrip airfare, luxury accommodations at the five-star Lotte Hotel World, plus passes to top sites including the Lotte World Aquarium, SkyTower Observatory, and Lotte World Theme Park, the world’s largest indoor theme park.

The grand winners will also receive pocket money so they can live out their K-drama and K-Pop fantasies through engaging tours, check out must-see city landmarks, and savor authentic and mouthwatering Korean dishes around town. Moreover, they will also get Shilla Duty Free shopping vouchers, which they can use to stock up on world-renowned Korean beauty products and shop for trendy fashion pieces, among others.

Get closer to your dream getaway with every secure cashless transaction

“There is no better way to celebrate the launch of RCBC MyDebitCard Mastercard than by showing you just how easy it is to unlock endless possibilities and enjoyable experiences with your debit card! Indeed, with RCBC MyDebitCard Mastercard, you are closer than you think to your dream Seoul getaway – or any goal or adventure for that matter,” said Lopez.

To join, simply use your RCBC MyDebit Mastercard for any in-store or online transaction with any domestic or overseas merchant from August 18 to November 15, 2017. Every Php1,000 spent in a single transaction gives you one e-raffle entry, so the more you spend, the more chances of winning the Seoul experience of your dreams!

Aside from the two grand winners of the ultimate South Korea experience, five lucky cardholders will win an overnight stay at Nobu Hotel with free breakfast buffet, while eight lucky cardholders will take home SJCAM SJ5000X Elite Action Cameras for recording their adventures.

The grand draw is on November 16, 2017 so you have enough time to earn and accumulate e-raffle entries with your RCBC MyDebit MasterCard purchases.

Get your RCBC MyDebit Mastercard now and transact your way to your ultimate South Korea adventure!

To know more, visit www.rcbc.com and follow RCBC’s official account on Facebook at www.faceboook.com/RCBCGroup.

Cebuana Lhuillier stages multi-stakeholder disaster resilience forum for second year straight

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Coming from the success of last year‟s first disaster resilience forum, Cebuana Lhuillier once again gathered stakeholders to push for disaster preparedness among Filipinos. With a mission to equip society‟s most vulnerable sectors against the onslaught of calamities, the nation‟s biggest names in disaster management, risk reduction, and post-disaster rehabilitation convened on August 9 at the Makati Shangri-La Hotel for the ‘2017 READY Disaster Resilience Forum – All Sectors In: Making Everyone Disaster-Resilient’.

In partnership with the Insurance Commission, the Climate Change Commission, and GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit), the event was organized to serve as a platform to discuss measures on disaster resiliency for MSMEs, the agriculture sector, and high-risk communities. It is also a venue to educate the public about the role of microinsurance in disaster preparedness. The convenors and partners of this year‟s forum see microinsurance as a vital preparedness tool, which helps protect Filipinos from the harsh effects brought by calamities.

“In the past twenty years, the number of natural calamities and disasters that ravaged our country has affected the lives of millions and impacted 80% of the local economy. To live with the effects of these natural disasters has become the new normal to many Filipinos. We, at Cebuana Lhuillier, together with our partners, the Insurance Commission, the Climate Change Commission and GIZ, believe that now, more than ever, is the best time to work together to formulate strategies that will help us inform, empower, and protect millions of Filipinos against the continuous onslaught of natural disasters,” Cebuana Lhuillier President and CEO Jean Henri Lhuillier shares.

Citing the importance of disaster preparedness, Cebuana Lhuillier Insurance Solutions Vice President and Group Head Jonathan Batangan emphasized the broader objective of the forum. “For the second year of the DR Forum, our goal is to reach out to the most vulnerable sectors of society. As a business with a mission towards social change, we go beyond shaping a nation that is not only financially-included, but also financially-protected. By providing them with the proper knowledge and understanding on the risks posed by natural disasters and the ever-changing climate; and by highlighting the important role of microinsurance in mitigating risks, we are on track in building disaster-resilient communities,” he said.

Divided in three parts, the event featured a range of speakers from public and private institutions known to have deep involvement in disaster risk reduction and management. Kicking off the panel sessions were DTI Undersecretary Zenaida C. Maglaya of the Regional Operations Group, Mr. Adel A. Tamano, Vice-President for Public Affairs and Communications of Coca-Cola Philippines, and Ms. Sandra Montano, Founder of Community Health Education Emergency Rescue Services (CHEERS) for ‘Business Unusual: Disaster Resilience for Micro Enterprises’.

Leading the second discussion, ‘A Ready Culture in Agriculture: Disaster Resilience for Farmers and Fisherfolks’, were Mr. Jimmy R. Loro, Senior Advisor of GIZ-RFPI Asia, Mr. Jose Luis Fernandez, Philippine Representative at the UN Food and Agriculture Organization, and Mr. Norman R. Cajucom, Senior Vice President of the Philippine Crop Insurance Corporation at the Department of Agriculture. For the third and final panel session, Dr. Renato U. Solidum, Jr., Undersecretary at the Department of Science and Technology and OIC at the Philippine Institute of Volcanology and Seismology (PhiVolcs), and Mr. Ramon J. Santiago, Disaster Risk Reduction Management Adviser to the Metropolitan Manila Development Authority (MMDA) and Head of the Metro Manila Crisis Monitoring and Management Center, discussed the topic ‘Inclusive Preparedness: Disaster Resilience in High-Risk Communities’.

Besides the session speakers, the forum also featured Insurance Commissioner Atty. Dennis B. Funa and Climate Change Commissioner Frances Veronica R. Victorio as keynote speakers, while Mr. Michael Rellosa, Chairman of the ASEAN Insurance Council (AIC) Education Committee and Founding Trustee of the Microinsurance Agents Association of the Philippines, and Ms. Cathy Yap-Yang, anchor and managing editor at the ABS-CBN News Channel (ANC), served as moderators.

This year‟s event sustains Cebuana Lhuillier‟s disaster resilience advocacy, which was launched in January 2016. The forum held last year was followed by a series of road shows in key cities Baguio, Cebu, and Davao to cascade insights and learnings. Midway through 2016, Cebuana Lhuillier introduced a new product called the Alagang Cebuana Plus (ACP) Gold. The introduction of the ACP Gold coincided with the launch of another project called „National Pilipino Protektado Day‟ (NPPD), which provided free microinsurance coverage to one million Filipinos across the country.

Other initiatives rolled out under Cebuana Lhuillier‟s disaster resilience campaign include the launch of Cebuana Alerto, an Android app that provides real-time disaster-related information, the formation of the Microinsurance Agents Association of the Philippines (MIAAP), an organization founded to promote the interest and welfare of microinsurance agents nationwide, and the introduction of Claims Rapid Action in a Disaster-Stricken Area Operations (RAPIDO), an initiative that enables Cebuana Lhuillier Insurance Solutions (CLIS) to immediately process and settle claims right at the site where a disaster had just occurred.

SEAOIL offers lifetime supply of fuel to lucky motorists

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SEAOIL, the country’s largest independent fuel player, has launched the first raffle promo of its kind in the Philippines that will be giving four lucky motorists their lifetime supply of SEAOIL fuels.
“We have always stood by the quality and performance of SEAOIL fuels and this is our way of thanking our loyal customers, whom we call SEAOIL Believers, for the trust they have placed in us,” said SEAOIL CEO Glenn Yu.

Winners of the “Lifetime Free Gas, Oh My Gas!” promo, which will run from August 14 to November 14, 2017 will be announced during three monthly raffle draws on September 15, October 16, and November 28. They will get P5,000 worth of SEAOIL gift certificates per month during their actual lifespan.

Aside from the four main prizes of lifetime SEAOIL fuels, there will be a total of 30 winners of P10,000 pesos worth of SEAOIL gift cards, as well as over 30,000 instant prizes including P10, P20, P100, and P500 discounts on SEAOIL fuels and P100 on SEAOIL Lubricants through “peel-off” cards.
To get a raffle entry which includes an instant prize card, a customer must submit receipts totaling P500 worth of Extreme 97, Extreme 95, Extreme U, Extreme Diesel fuels and/or SEAOIL Lubricants to any SEAOIL station nationwide.

“Lifetime Free Gas, Oh My Gas!” promo follows through on the company’s recent product quality campaign which highlights SEAOIL fuel’s top three qualities. Firstly, SEAOIL’s base fuels are imported from advanced refineries in Japan, South Korea, and Singapore, ensuring world-class quality. Secondly, SEAOIL fuels are monitored and tested at least three times daily at the retail stations for consistency. Thirdly, SEAOIL fuels are the only ones in the Philippines that are powered with STP additives, known for superior engine clean-up and keep-clean properties resulting in improved performance.

“This is definitely an exciting time for us as we gear and pump up all of our 400 stations for this,” said Yu. “SEAOIL Believers all over the country will have a chance to be part of this nationwide celebration.”

Earlier in the year, the company launched its biggest station to date, the two-hectare SEAOIL-CityMall SCTEX mega station, a P600-million collaboration between SEAOIL and CityMall Commercial Centers Inc. Located near the Concepcion Exit in Tarlac, the SEAOIL mega station is midway between Baguio and Manila, making it the perfect stopover for travelers from northern Luzon provinces.

Throughout the years, SEAOIL has pioneered innovative products such as alternative fuels like bioethanol gasoline and biodiesel as well as services and programs including its award-winning franchise package as part of its commitment to excellence and service to the Filipino people.

Celebrate Wellness at Robinsons Supermarket

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This August, Robinsons Supermarket continues to promote a healthy and active way of living with Celebrate Wellness, the fourth leg of its year-long Route to Wellness journey with Filipinos.

Last August 5, Celebrate Wellness kicked-off at the Eastwood Mall Open Park in Quezon City to promote a fun, healthy, and active lifestyle among families through exciting sports-related and wellness activities from Robinsons Supermarket and its partners. The event was hosted by TV personality Kuya Tonipet Gaba.

Families were treated to an afternoon program featuring a taekwondo demo, basketball shootout, soccer game, wellness arm wrestling, hygiene talk, and Milo Champ Dance Moves activity. Celebrities Robi Domingo and Gretchen Ho also dropped by for a meet and greet with guests.

To further promote a healthy lifestyle among more Filipino families, the Celebrate Wellness caravan will visit Robinsons Place Metro East on August 18-20, Robinsons Place Malolos, Bulacan on August 25-27; Robinsons Lipa, Batangas on September 1-3; and Robinsons Ilocos on September 15-17.

Celebrate Wellness visitors can get a chance to win exciting prizes when they get their passports completely stamped at the event booths. Families can try out the virtual reality bike marathon, wii sports games, and mini soccer game. They can also earn stamps when they avail of promos and take part in games from sponsors.

“We at Robinsons Supermarket are committed to giving Filipinos a chance to be fit by offering them healthy choices and encouraging them to be active through fun family activities,” said Jody Gadia, Robinsons Supermarket general manager.

From August 1 to September 30, customers can also get a free Robinsons Supersavers hand soap for a minimum single receipt purchase of P3,000 inclusive of P500 worth of participating products from Nestle, P&G, Abbott Nutrition, Wyeth, Unilever, and CDO.

Learn more about RSC’s year-long Route to Wellness series of promos and activities. Like it on Facebook www.facebook.com/RobinsonsSupermarketOfficial or visit its official website at www.robinsons-supermarket.com.ph to stay updated on the activities that it has in store, and learn more about the #ILoveWellness campaign.

JOIN THE REVOLUTION SAVE HUGE! CREATE MORE!

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Huion graphic tablets aims to give tablet users a reliable tablet with modern features at a reasonable price. Allowing people to connect through the creation and sharing of art. Highly Portability It’s Extremely portable due to its extremely small notepad-like dimensions and extremely light weight, you will hardly notice a difference if you add the Huion drawing tablet hand bag or backpack.

 

Customization and Programmable Keys Quickly perform a command inside the graphics programm that you choose to use there are many features that you can customize, that includes the levels of pressure for the pen’s tip.

 

The active area of the tablet which monitor to select if you have multiple displays and more. You also have the option of matching the active area size to match your display ratio Pressure Levels The pressure sensitivity of Huion is pretty amazing for such unexpensive price with the correct settings enabled, you could smoothly ramp up the gradient of darkness and lightness depending on how hard or soft you pressed the pen againts the tablet.

 

Highly Responsive A mouse feel different , there is a bit more control; ensures that the strokes stay smooth. Huion is a budget tablet that is more premium and less aftermarket that seems to be aimed towards mid range consumers who can draw digitally with a shoetring budget. Many had already concluded that thE drawing functionality is more than satisfactory… SO WHAT ARE YOU WAITING FOR? JOIN THE REVOLUTION…

Doña Elena brings the Flair and Passion of Origen Flamenco Show

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Doña Elena, the leading brand of Mediterranean products in the Philippines, brings the famed Spanish dance group, Origen, to showcase a lively and passionate Flamenco performance. From the soul-baring music to the intensifying dance moves, Filipino audiences are set to experience an authentic flamenco performance inspired by the music of the legendary Paco de Lucia, a Spanish virtuoso flamenco guitarist, composer and producer.

 

Flamenco is a climactic event that compellingly showcases a longstanding art form that features music as one of its rich elements.  In Origen, the old and deep sound of the flamenco guitar, in the hands of Alberto Marín is united onstage to the characteristic flamenco sound of the flamenco singers and to the fineness of the flute. The music of the show does not only sound, it speaks and lives.  The flamenco dancers, Cristina Carrasco and Javier Serrano, are the ones that culminate the performance with force, dedication and passion.

 

This exclusive Flamenco event showcases the Spanish heritage that anchors Doña Elena as a brand.  As a trusted healthy partner that brings the heart of Mediterranean cooking into Filipino homes, Doña Elena’s product line, which includes olive oils, olives, capers, pastas and anchovies among others, enhance everyday meals into healthy and tasty dishes.

 

As the number one brand of olive oil in the Philippine market, Doña Elena Olive Oil brings out irresistible aroma while retaining high levels of antioxidants like polyphenols and oleic acid. It is also a great source of Vitamins E, K, and A that helps to lower bad cholesterol level with benefits on cardiovascular health. Available in Extra virgin, Pure and Pomace, Filipino families are guaranteed to enjoy a healthy range of easy-to-do recipes that are made from 100% pure olive oil from Spain.

 

Without a doubt, chefs and home cooks continue to choose Doña Elena Olive Oil and the other Dona Elena Mediterranean products to make healthy dishes more delicious. In addition, the Doña Elena brand is truly an icon that guarantees excellence in quality and premium taste at a reasonable price.

 

RCBC reveals “We believe in you” philosophy

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Rizal Commercial Bank Corporation (RCBC), one of the leading universal banks in the Philippines, today unveils its new corporate logo and tagline “We believe in you,” which signals the start of a new era of providing excellent and trusted banking services for Filipinos.
“This milestone signals the arrival of a more committed, refreshed and re-energized RCBC, that is ready to meet the demands of the ever-changing Philippine banking industry,” said RCBC President and CEO Gil A. Buenaventura.

“We believe in you” is not just a tagline for RCBC, but a battle cry to show our unwavering support and trust to the indomitable Filipino spirit. At the same time, this new corporate thrust is meant to encourage Filipinos not only to dream, but to pursue their passions and dreams, and turn them into reality – whether it’s traveling to your dream destination, venturing into a new business, or purchasing a new home or car,” Buenaventura stressed.

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The simpler, younger and more minimalist logo embodies RCBC’s new mission of being more accessible to younger Filipino depositors, who are looking for better ways to save and grow their money, the RCBC president added. Ces Natividad, RCBC Chief Marketing Officer, reveals that the new logo and corporate tagline are the bank’s response to the changing market.

“We wanted to know what products and services today’s depositors actually need, and we strived to understand what makes them believe and trust a particular bank. We realized that today’s depositors need an approachable bank that responds to their needs, and believes in the value of their dreams and aspirations,” Natividad shared.“RCBC wants Filipinos to know that the bank believes that there is no limit in the things they can achieve if they decide to start building their future early, especially with a strong banking partner, ready to advise them every step of the way. We are providing more emphasis to younger depositors, who need more guidance in managing their money,” Natividad added.

Estimates from the Philippine Statistics Authority showed that 1/3 of the Philippine population are millennials. A 2015 Labor Force Survey, also by the PSA, showed that 47.1 percent of the 42 million labor force belongs to the 15-34 age group. This means that more and younger Filipinos need bank services to manage their finances.

Natividad cited a wide array of RCBC products that allow customers to save and conveniently manage their finances. These include RCBC’s Debit Cards, which depositors can get when they open an RCBC savings or checking account. She also emphasized RCBC’s product portfolio which customers can manage online such as the Unit Investment Trust Funds and iSave, an automatic deduction from existing RCBC accounts, done every payroll, which helps depositors to set aside money for future use.
Natividad also cited the unli 0% option of RCBC Bankard, which gives cardholders the flexibility to manage their expenses.

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The bank’s brand refresh comes as RCBC enters its 57th year of excellent business in the Philippines. The bank reached a consolidated net income of P1 billion in the first quarter of 2017. It also showed more strength as assets increased to P526 billion as of March 2017. RCBC’s total number of branches also increased to 489 while ATM terminals increased to more than 1,500 nationwide as of the first quarter of 2017.

“We are confident that the new brand logo and new corporate tagline, and the re-energized service of the bank, will resonate with more Filipinos. We believe that they can accomplish great things if they put their hearts and mind into it, and RCBC will always be their partner to help them succeed,” Natividad added.