ComCo Southeast Asia kicks off 5th anniversary celebration with brand evolution, new metals and pitch wins

ComCo Southeast Asia is in “Blazing Sapphire” as it enters its 5th year with renewed energy through a brand refresh, awards from esteemed local and regional communications and marketing organizations, and major account wins.

Among the many milestones it is celebrating is a refreshed brand story chronicling the company’s journey from a kick-start-up to a premier multi-awarded regional boutique communications agency serving enterprises and organizations in the Philippines and across the Southeast Asian region, continued recognition for its communications and marketing campaigns, and new client partners.

Trailblazing. Transformative. Limitless.
United as a coalition of brand architects, inspired storytellers and communication trailblazers, ComCo SEA is kicking off its anniversary celebration with the Agency’s brand evolution – the transformation of its symbol and promise, and the retelling of its brand identity and story. ComCo Southeast Asia unveils its icon – a mothership housing the company’s great works and individuals with immense talent, meaning, passion and dreams, and taking off to conquer new horizons. The mothership is a vessel, a second home, a safe zone, a creativity playground, and a jumping board that empowers the ComCo Squadron to do more groundbreaking projects and make a difference along the way.

ComCo’s logo transforms from speech bubble into a digital screen, which beams the image of the mothership, and reflects the more modern, more complete and more integrated way of communicating in a world that has evolved. It shows the advancement, digital and multi-touchpoint integration, and completeness of the emerging global disciplines the Agency champions – New PR and Smart Social. It represents the company’s outlook of being a global independent communications agency working with a network of independents in Southeast Asia and across the regional centers of the world, in providing integrated communications solutions and services to brands, companies and organizations of all shapes and sizes.

Whether online or on-site, ComCo SEA is ready to soar higher with its unique brand of #MeaningfulStorytelling, which is also the Agency’s new mantra, to ignite brand love, social change, talent growth and regional alliance.

The company’s focus remains to Ignite Brand Love, Ignite Social Change, Ignite Talent and Ignite Regional Collaboration, while ComCo’s corporate culture is now reinforced through the four Camp ComCo mentorship houses lifted from the team’s spirit animals which are valuable but endangered species inhabiting Southeast Asia and the Pacific, showing the Agency’s love for the environment. ComCo Southeast Asia upholds Unity Drawn by Individual Stories and Team Journey as represented by Hawksbill, Rebellion Against the Status Quo and Monotony to Pursue Excellence as symbolized by Bearcat, Commitment to Advocacies that Matter and taken to Heart as signified by Flying Fox, and Equal Access and Opportunity for All as reflected by Whaleshark.

Wins in Awards and Accounts
In its 5 years, ComCo Southeast Asia has reaped over 76 awards and is celebrating more wins in 2021 from both local and international award-giving bodies such as IABC Quill Awards, MarCom Awards in USA, Mumbrella Awards, Marketing Event Awards in Singapore, Campaign Asia Pacific’s PR Awards Asia in Hong Kong, Spikes Asia, Anvil Awards, Asia Pacific Stevie Awards, Kidlat and ARAW Advertising Values Awards. The company recently received 13 metals from the prestigious IABC Quill Awards along with brand partners Eastern Communications, Jobstreet, World Vision and WWF-Philippines, including the recognition of Agency of the Year 2nd Runner-up. Recently, ComCo Southeast Asia also emerged as regional finalist in the Marketing PR Awards in Singapore for Best Use of Micro / Niche Influencers for its Write to Ignite Blogging Project.

More than the awards, ComCo SEA also continued to strengthen its client portfolio, winning major accounts in recent agency pitches such as Xiaomi, Unilab Foundation, Defensil isopropyl alcohol, Sunlife ASC, and Lamoiyan Corporation’s Gumtect toothpaste.

Blazing Sapphire 5-Part Celebration
To mark its 5th year in the business, ComCo SEA is inviting its friends and stakeholders to join its year-long 5-part celebration dubbed as “Blazing Sapphire”. First in the 5-part series is the kick-off which included the virtual townhall and digital unveiling of ComCo SEA’s brand evolution, while the summer would mark the inauguration of the Camp ComCo Alumni Society “Unity Games”, where the graduates of the company’s mentorship program from House Bearcat, Flying Fox, Hawksbill and Whaleshark will get reunited, which also serves as the celebration of the company’s strong alumni culture. Meanwhile, bloggers, micro-influencers and content creators can sharpen their storytelling skills anew as ComCo SEA opens season 2 of the award-winning and much talked about “Write to Ignite Blogging Project”.

In “5 Gifts to the Community” of Citizen ComCo, the Agency’s advocacy program, ComCo SEA aims to give back and pay forward to different sectors – children, youth and education; heritage, culture and tourism; wildlife, biodiversity and environmental conservation; micro, small and social enterprises; and Southeast Asian integration. Afterwards, stakeholders and partners can look forward to the culmination of the celebration through the “Blazing Sapphire” anniversary main event.

ComCo Southeast Asia’s Regional Integration and Chief Executive Director and Co-Founder Ferdinand Bondoy shared, “We did not expect to grow this fast as we are just enjoying the journey of working together again (founders are former teammates who did landmark projects together) and growing the team with a unique, non-conformist and progressive agency culture that we’ve always dreamed of.

Then we just realized that there are so many milestones to celebrate and to be thankful for already. In 5 years, we’ve already taken care of 61 brands or accounts; 76 local, regional and international awards from real, authentic and impactful campaigns in collaboration with existing and actual clients; mentored 65 apprentices from 14 cycles of the Camp ComCo Mentorship Program; and established a network of independents in Southeast Asia primarily in Indonesia, Malaysia, Singapore and Thailand.”

Mr. Bondoy added, “While the team, or ComCo Squadron as we fondly call it, has accomplished many things in a short period of time, we believe that there is a lot more to do. And as we kick-start our 5-part 5th anniversary celebration, we are also jumpstarting our 10-year masterplan which is set to even revolutionize the game and do more for our society, as we work on projects and initiatives with people, brands and organizations that share the same vision.”

Watch ComCo SEA’s Blazing Sapphire anniversary video here: https://fb.watch/56kB9j1xeW/
To know more about ComCo Southeast Asia, visit www.comcosea.com. Follow them on social media: facebook.com/comco.southeastasia on Facebook, linkedin.com/company/comco-hq and @comco_sea on both Instagram and Twitter.

About ComCo Southeast Asia
ComCo Southeast Asia is a trailblazing and globally award-winning integrated communications agency powered by the coalition of premier brand architects and communication trailblazers in the region. Based in the Philippines and dedicated to the Southeast Asia market, ComCo SEA takes the lead in the innovation of premier brands and growth of up-and-coming businesses through the emerging global disciplines of New PR – a strategy based, content-driven, and channel-agnostic way of doing PR, and Smart Social – a holistic, authentic and integrated approach in the maximization of digital and social channels, to effectively reach and engage audiences and help influence change.

Uratex Group launches #GetUProtected vaccination program

The RGC/Uratex Group of Companies launched #GetUProtected, a corporate-wide COVID-19 Vaccination Campaign, ensuring enough vaccines to cover all its workforce.

The campaign is led by the Uratex Pandemic Response Team (PRT) formed to create and implement adaptive measures and programs to assure the safety and wellness of the employees. Headed by Uratex COVID-19 Vaccine Task Force Engr. Heminigildo “Bong” Ducusin, the team will launch synchronized massive vaccine awareness communication activities and will facilitate the immunization program.

“Our employees’ welfare is our top priority. The campaign is in line with the company’s value of protecting its people and improving their wellbeing. We want to give them the best options to stay protected from COVID-19,” said Ducusin.

Vaccination is not mandatory but the company has enough doses to cover employees from Uratex Foam Group, Uratex Monoblock, Uratex Automotive Seating, Roberts Automotive and Industrial Parts Manufacturing Corporation (Roberts AIPMC), Inoac Philippines Corporation (IPC), RGC Textile Manufacturing Corporation, and Uratex Ready-wrap Containers.

The company will be supporting the Inter-Agency Task Force for the Management of Emerging Infectious Diseases (IATF-EID) Philippine National Deployment and Vaccination Plan for COVID-19 through delivering messages on vaccine safety and efficacy to its employees. The PRT will coordinate with the assigned Implementing/Reporting Unit mandated by the COVID-19 Vaccination Operations Center for the vaccination proper.

World Vision empowers children to change their future through Chosen™ campaign

World Vision, an international Christian NGO, has been instrumental in changing children’s lives, and their communities, in the Philippines for more than 60 years. Through holistic programs, innovative and child-focused campaigns, and strategic partnerships, thousands of children continue to receive the opportunity to live their lives to the full, most especially as the world goes through a health crisis.

Last year, the Chosen™ campaign was launched in various World Vision offices changing lives around the world. Though the pandemic has affected the launch last January 2020, World Vision in the Philippines was still able to have 263 children sponsored.

Through World Vision’s Chosen™ campaign, children are empowered to contribute in changing their future by giving them the power to choose their sponsors. This new and effective way in child sponsorship is also transforming the lives of the sponsors and supporters.

Nikki Gil supports Chosen™ Relaunch

Though the pandemic has tremendously impacted individuals, corporations, institutions and even the government, World Vision stays committed to ensuring that the most vulnerable Filipino children are healthy, educated, safe, and protected.

This year, as World Vision relaunches Chosen™ with Celebrity Nikki Gil, the organization is hopeful that through this partnership, more individuals with hearts for children will know about the campaign and be willing to sign up to be chosen.

“The fact that I got to where I am today is a series of moments of being chosen first and foremost by God. I think that’s such a beautiful display of how powerful God’s love is for us. There are times in our lives where you are in a situation where you have limited choices in life. For you to be given this to choose who will journey with you to a brighter future, that’s such a big deal,” shared Nikki Gil.

Protecting the most vulnerable children from the coronavirus is World Vision’s priority today. With the support of local partners, preventive health measures have always been a vital part of its child sponsorship programs.

“When you sign up to be #Chosen, you are empowering kids to take the first step in changing their future. Together with thousands of individual and organizational partners, World Vision welcomes you to this ministry that looks after the welfare of the most vulnerable children. Thank you for being a channel of God’s blessing today”, said World Vision National Director Rommel Fuerte.

To know how you can change a child’s life by signing up to be Chosen™, you may visit https://www.worldvision.org.ph/chosen/.

To know more about World Vision and its other initiatives, you may visit www.worldvision.org.ph or follow World Vision’s official social media pages /worldvisionph on Facebook, @worldvisionphl on Instagram, and @worldvisionph on Twitter.

About World Vision

World Vision is a global Christian relief, development and advocacy organization dedicated to working with children, families and communities to overcome poverty and injustice. World Vision serves all people, regardless of religion, race, ethnicity, or gender.

Significance of family well-being discussed in first-ever Filipino Family WellBeing Virtual Conference

In true bayanihan spirit, the first-ever Filipino Family WellBeing Virtual Conference was convened to steer a multidisciplinary and multisectoral discussion of family wellbeing as the central component of mental health and psychosocial services to build stronger Filipino families.
The two-day Conference placed emphasis on the urgent and most pressing needs of Filipino families in the face of C0VID-19 pandemic. Attended by more than 2000 families and reaching more than 190,000 individuals, the event became their safe space to express their questions and concerns, while receiving practical solutions from a multidisciplinary panel of experts with the goal of co-creating a better normal for all.
Organized by the Bayanihan for WellBeing (BWB) collaborative, the conference tackled financial, economic, psychological, and social challenges faced by Filipino families. As defined by the National Center on Parent, Family, and Community Engagement (NCPFCE) in 2013, family well-being refers to the “safety, health, and financial security of the whole family”, which encompasses both physical and mental health.
On Marital Struggles & Family Dynamics
The pandemic significantly altered how we live our lives and this includes our life at home. Department of Social Welfare and Development Undersecretary Luzviminda Ilagan shared, “The declaration of community quarantine and physical distancing restricted the mobility of people. Business operations were suspended, establishments closed, alternative work arrangements, classes transformed into online systems, public transportation stopped, and unnecessary travel was banned. All these and other impositions intended to stop the spread of the virus wreaked havoc on the lives of people, especially families.”

With families confined to the home during the lockdown, conflicts between couples have become much more common. Shiena Base from Educo Philippines advised couples that disagreements are a part of married life and that communication is key. “Listen. Appreciate little things. Minsan dahil confined tayo sa isang bahay, hindi na natin nakikita ang mga simpleng ginagawa ng ating ka-partner. (Sometimes, because we’re confined in our homes, we stop noticing the simple things our partner does for us.),” Base said.

Dr. Aida Gines, President of the Philippine Guidance and Counseling Association also stressed the importance of proper communication between parents and their children especially if children have been exposed to their parents’ arguments. There is a need to explain the conflict to children once they have calmed down but as much as possible, parents are advised to keep and further resolve arguments in closed quarters. “Minsan, hindi maiiwasan ‘yan, dala na rin siguro ng pag-aalala ng ating mga magulang. Pero kung maiiwasan ng ating mga magulang ang pag-aaway, gawin na lang sa kwarto na hindi naririnig ng ating mga anak (Sometimes, arguments cannot be helped possibly due to anxieties of parents. But if it can be helped, keep arguments inside the room where the children will be unable to hear),” shared Dr. Gines.

Base also reminded parents, teachers, and all adults to never disregard the voices of children: “Sa konteksto ng wellbeing, tingnan din natin ang boses ng mga kabataan and take their opinions into account. The collective family wellbeing should also include the voices of children.” This was seconded by Dr. Carolina Uno-Rayco, National Executive Director of the Philippine Mental Health Association, who shared, “Let’s maintain a positive, loving, and respectful family atmosphere where family members can open up about their concerns without fear of being ridiculed.”

On the Shift to Digital Learning
With classes moving online, the conference offered tips on how families can support online learners. Dr. Rhea Concepcion, President of the Philippine Society for Child and Adolescent Psychiatry, advised parents to ask help from all members of the family like asking ates or kuyas to teach the younger siblings. “It’s a matter of delegating roles and responsibilities among children and members of the family lalo na kung abala sa paghahanap ng ikabubuhay ang ating mga magulang (especially if the parents are busy finding sources of livelihood)”, says Dr. Rhea.
For parents worried about children spending too much screen time or being exposed to excessive use of gadgets, Dr. Kenneth Javate shared that bringing the outdoors in by caring for plants or by trying fun workout routines are some ways to help kids become active inside the home while turning these into fun family bonding activities at the same time.
Collaboration is Key
Finally, the conference reminded everyone that in order for the Filipino family to progress, collaboration in the community is important. “Ang trabaho ng pagsulong ng pamilyang Pilipino, lalong lalo na ngayon sa panahon ng pagbabago ay hindi gawain ng isang tao lang or isang pamilya lang, rather it’s a collaborative effort of an entire community (The job of progressing the Filipino family, especially during the pandemic, lies not just on one person or one family but rather relies on the collaborative effort of an entire community),” shared Unilab Foundation Heads Up PH Program Director Dr. Shake Hocson.
Putting a premium on collaboration and bayanihan, Unilab Foundation convened BWB as an initiative of its mental health program, Heads Up PH. It aims to continuously provide a multidisciplinary, multisectoral and all systems level approach in the provision and delivery of mental health and psychosocial services in the Philippines for prevention, intervention and postvention.

The program was made possible through its partners who are represented by experts from the Philippine Psychiatric Association, Psychological Association of the Philippines, Philippine Guidance and Counseling Association, Philippine Pediatric Society, and Philippine Society for Child and Adolescent Psychiatry.

Holding the first-ever Filipino Family WellBeing Virtual Conference last February 12-13, 2021, BWB envisioned mental health and family wellbeing to be holistic, inclusive, and empowering as it encouraged economically-challenged families to join the discussion.
Executive Director of Unilab Foundation Lilibeth Aristorenas then emphasized, “It is in uncertain times like this that mental health and wellbeing must be put at the forefront to address these stresses. Forming healthy familial relationships do not only help the youth cope with the effects of crisis but are also essential in helping them feel loved and secured, which impacts their brain development and sense of self, and helps them grow up to become confident and resilient individuals.” Adding to this, Philippine Vice President Leni Robredo quotes, “The path to healing and acceptance among Filipino families begins with openness and empathy.”
BWB has indeed displayed foresight in bringing to the public eye current and relevant issues on the COVID-19 pandemic and its impact on Filipino families. The two-day conference kicked-off with a session entitled “Mga Hamon at Lakas ng Pamilyang Pilipino sa Panahon ng Pandemya” which referred from a strength-based model relevant in overcoming the different challenges of Filipino families in the time of COVID-19 pandemic. On the other hand, the second session entitled “Kaya Kung Sama-sama: Pagpapatibay ng Filipino Family Wellbeing” tackled the different levels of care involved in establishing family wellbeing, such as in terms of Handling Family Conflicts, Building A Healthy Family Culture, Parenting During The Pandemic, and Youth Formation and Leadership. Lastly, the conference ended with the third session entitled “Kwento ng Pamilyang Pilipino” focused on sharing inspiring stories of the Filipino families and how they overcame the challenges brought about by the pandemic.

What’s Next?

The conference may be over but the fight for a healthier Philippines continues. Those who missed the event can still watch the sessions at the Bayanihan for WellBeing Facebook page.
The said conference was also held for the benefit of the Resiliency Play Bags Donation Drive in partnership with the Department of Education – DRRMS.

These play bags aim to spark hope, harness creativity, and develop resilience and coping skills among Filipino children, who were not only strained by the presence of the pandemic, but were also victims of the calamities that struck our nation in the previous year.

Each resiliency play bag is composed of toys and arts and crafts materials such as (1) sipa and kickball which are intended to help children release tension and stress, (2) plain cape and mask which children can incorporate their designs, allowing them to identify their strengths and make them feel like superheroes, and (3) writing and coloring sheet to encourage their creativity and help them express their emotions. The resiliency play bags are made to complement the Remote Psychosocial Support Through Play, A Teacher’s Activity Guide/Module authored by ULF, in partnership with the Department of Education. As of December 2020, 1000 resiliency play bags were already distributed. With your support, we can help build resilience in thousands of children who will not only be able to survive but also be able to thrive and reach their full potential in life.

For further donation details and inquiries on partnership and sponsorship opportunities you may visit the Bayanihan for Wellbeing Facebook page at facebook.com/BayanihanForWellBeing. You may also contact Jefferson Hilario, Project Officer of Heads Up PH, at 0917-326-2092 or at headsup@unilabfoundation.org

Through the Bayanihan For WellBeing, we are encouraged to reflect that if one can, we can and that together, we can cope and thrive in the spirit of Bayanihan.

World Vision former sponsored child leads outreach activity in Aeta community in Zambales

The Philippine Coast Guard (PCG), led by Commodore Armand Balilo and actor/ Lieutenant Commander Gerald Anderson of the PCG Auxiliary, recently conducted an outreach activity in Zambales, reaching out to about 300 families living in an Aeta community also known as the Lupang Pangako Resettlement Area in Barangay San Agustin.
Lupang Pangako used to be a massive project assisted by child-focused agency World Vision through its relief, child sponsorship and community-based programs in the aftermath of the devastating Mt. Pinatubo eruption in 1991 which displaced over 20,000 Aeta highlanders in the Central Luzon province.
“Even though it has been three decades since the volcano erupted, its impact to those permanently displaced remains until today. But what is good is that blessings continue to pour,” shared Commo Balilo, also the spokesperson for PCG.
Commo Balilo also said that many institutions like PCG Public Affairs, PCG Logistics Systems Command, PCG Station Subic, and World Vision Development Foundation Inc., and supportive individuals such as Lt. Cmdr Anderson who generously spent his birthday for the activity and contributed to the initiative.
The visited Aeta families who have been challenged by the current Covid-19 pandemic, received basic food and non-food commodities such as rice, canned goods, and hygiene supplies among others. The visited Aeta community was also prayed over by World Vision team which also distributed Christian literatures including Bibles and other faith-based materials for spiritual nurture.
A heart for the most vulnerable children
Balilo, a former sponsored child of World Vision, shared that children especially the most vulnerable have a soft spot in his heart.
“I remember years back when I learned that a family was willing to support me as a child. It was a gift that made a lot of difference both for myself and for my whole family,” said Commo Balilo.
“Now that I am able to pay it forward, I make sure that others can also experience the joy of serving children in whatever way they can,” he added.
World Vision National Director Rommel V. Fuerte said the organization is proud of what former sponsored children like Commo Balilo have done to give back and help many other children.
“It is amazing how God uses each of us to become instruments in transforming lives of children,” Fuerte shared.
World Vision, for almost 65 years, has been promoting child sponsorship and implementing community-based programs to promote sustainability, empower communities, and help improve lives of children and families for the better.
In 2020, World Vision has directly served over 254,000 children in 31 Area Programs (APs) in the Philippines through various interventions and advocacies promoting education, health and nutrition, WASH, child protection, emergency response, disaster resilience, and livelihood development.
To also experience the joy of making a difference in child’s life, visit https://www.worldvision.org.ph/sponsor-child
To know more about World Vision, visit www.worldvision.org.ph. For updates, follow /worldvisionph on Facebook and @worldvisionphl on Instagram.

About World Vision
World Vision is a Christian relief, development, and advocacy organization dedicated to working with children, their families, and communities to overcome poverty and injustice. Inspired by its Christian faith and values, it is dedicated to working with the world’s most vulnerable people. It serves and collaborates with all people regardless of religion, race, ethnicity, or gender.

Three Months On: World Vision assisted 64,000 people affected by typhoons Rolly and Ulysses

Three months since typhoons Rolly (international name Goni) and Ulysses (international name Vamco) ravaged Luzon, World Vision in the Philippines continues its emergency response in partnership with the local government and like-minded agencies to help families bounce back from the succeeding calamities. To date, World Vision has reached over 64,000 people, including 23,000 children.
“Our timely intervention in the Bicol Region, Metro Manila, Isabela and Cagayan provinces has helped children, who are at the heart of what we do, to cope from the impact of typhoons Rolly and Ulysses,” shared Rommel V. Fuerte, World Vision national director who recently visited and witnessed the situation of affected families in Albay.
Emergency essentials provided to affected families include food, hygiene kits, water containers, kitchen sets, emergency shelter kits and other non-food items for protection like blanket, mosquito nets and plastic mats.
Recognizing the need of the most vulnerable especially mothers and babies, UNFPA, the United Nations Population Fund in the Philippines and World Vision provided for the needs of pregnant and lactating mothers through cash assistance, maternity and dignity kits. In Catanduanes, where the typhoon damaged a number of rural health units (RHU), an emergency maternity treatment facility (EMTF) which serves as a temporary birthing clinic, and tents for women-friendly spaces were set up. Generator sets were also provided.
“We are thankful for your prompt support. You were there right after the typhoon. There is a huge need not only because of COVID-19. Our basic emergency obstetric and newborn care (bEmONC) was badly affected [by the typhoon] so the EMTF and generator sets will help us continue our services for pregnant women. This also boosts the morale of the community, knowing that they are not left behind,” said Dr. Elva M. Joson, health officer of Virac, Catanduanes.
Early Recovery
Meanwhile, World Vision now shifts from relief to early recovery interventions. With funding from the European Union Civil Protection and Humanitarian Aid Operations (ECHO), teams on ground commenced distribution of shelter repair kits containing GI sheets, marine plywood, hammer, saw, sets of two kinds of nails and metal wire. Cash-based programs have also been implemented for families who lost their homes and families hosting them. Embedded in this initiative is the Build Back Better and Disaster Risk Reduction Principle orientation for families.
Young couple Joseph and Maricris are among the families who received shelter assistance in Albay. Their family was left with just a cement flooring and a wooden column. Joseph built a makeshift house but was still afraid for their safety, especially his one-year-old child, Ella Joyce.
“We will use these shelter materials to build a stronger home. This will keep us safe and it will help our children cope,” Maricris said. 
World Vision is grateful for the generous support of the following partners: 1590 Energy Corp, Adarna House Publishing, Agusan NHS Student Government, American Wire & Cable Co, Bank of America, Atlassian, Cebu Pacific Air, Civicom, Colgate-Palmolive, Consuelo Zobel Alger Foundation, Delta P, Inc., DTCC, Emerson, GCash, Insular Foundation, Isla LPG Corporation, Jesus Christ the Cornerstone Ministries – Caloocan, Johnson & Johnson, Living Word – Masbate Placer, Living Word CCCII, Living Word Metro North, Living Word Silverdale, McKinsey & Co. (Phils.), Merck, Mileage Asia Corp., Momee PH. Nexus Technologies, PayMaya, Phoenix Publishing, Procter & Gamble, Royal Christian Church, SFUC Group of Companies, Singapore School Cebu, Viber, Victory Fort, Visa, WeWork, Willis Towers Watson, and Word for the World Mandaluyong.
To know more about World Vision, visit www.worldvision.org.ph. For updates, follow /worldvisionph on Facebook and @worldvisionphl on Instagram.

About World Vision
World Vision is a Christian relief, development, and advocacy organization dedicated to working with children, their families, and communities to overcome poverty and injustice. Inspired by its Christian faith and values, it is dedicated to working with the world’s most vulnerable people. It serves and collaborates with all people regardless of religion, race, ethnicity, or gender.

#HereforYou: Pacific Cross Philippines Meets the Challenges of COVID-19 with Heartfelt Service

Convenient and contact-free. The Pacific Cross Philippines SASSI mobile app enables safe, covenient and contact-free processing for clients.

Pacific Cross Philippines (PCPH) proves their commitment to serving clients by providing reliable assistance amidst the COVID-19 crisis. PCPH has been providing coverage for COVID-19 since March 2020, superseding their standard exclusion on pandemics for their medical plans.

Patients can incur large expenses for getting hospitalized when availability of a treatment for a disease is uncertain. Epidemics and pandemics are normally excluded from medical insurance coverage for this reason.

According to the Department of Health, over 500,000 cases of COVID-19 infections have been recorded in the Philippines. Getting hospitalized for the disease can amount to millions of pesos—money most Filipinos do not have. PCPH understands having medical insurance to cover for such a hefty cost is invaluable.

“We have always thought of Pacific Cross as an instrument in aiding our clients especially in these trying times. We want to be a reliable and trusted ally for our customers. We will continue to be here for our clients by providing support to them when and where we can,” said Pacific Cross President and CEO Mr. Daniel Daly on why they decided to provide coverage for COVID-19.

As of January 2021, Pacific Cross Philippines has assisted over 400 clients affected by COVID-19 and has paid over PHP 57 million in medical claims.

In September 2020, PCPH earned a rating of PRS A for financial strength from the Philippine Rating Services Corporation. The rating means that PCPH is financially strong and able to fulfill all their financial obligations while maintaining steady cash flow. They continue to be #HereForYou even in the midst of this pandemic and for years to come.

The Medical Protection You Deserve

With over 70 years of solid experience in the insurance industry, PCPH has taken their expertise to fine tune products and provide value-packed medical insurance plans such as their Select Plans. These plans let clients enjoy no-cash-outlay for in-patient and emergency out-patient medical treatment using Pacific Cross’s accredited network. Clients can also opt to file their eligible claims for reimbursement with Pacific Cross.

PCPH’s Select Plans are sought after for its basic hospital benefits, critical care benefits, surgical benefits, coverage of auto-immune conditions, annual physical examination, and value added benefits such as sports coverage for recreational sports like scuba diving and free child coverage for any number of children born by a female client during her period of insurance with Pacific Cross.

PCPH’s highest benefits paid in 2019 were for surgeon’s fee, diagnostic laboratory tests and operating room fee – a glimpse of benefits PCPH’s Select Plans offer and are proven valuable to its policyholders which further show that Select Plans can and will be #HereForYou through any medical journey.

Providing Support to MSMEs and Freelancers

The Department of Trade and Industry has reported a 41% increase in business registrations in 2020. Because a healthy team keeps operations running smoothly, it is necessary for businesses, regardless of size, to provide medical protection to their workforce.

PCPH makes this possible for micro, small, and medium-sized businesses with their BC Flexi Access Plans. On top of in-patient and out-patient benefits, the plans also provide emergency benefits, worldwide emergency assistance services, and levels of coverage for pre-existing conditions, including congenital conditions (depending on the plan). BC Flexi Access also provides convenience in seeking medical treatment with its no cash-outlay availment for covered benefits using Pacific Cross’s accredited network. These plans cover COVID-19 as with their other medical insurance plans.

PCPH also helps individuals earn high commission rates, undergo sales trainings and receive incentives by selling Pacific Cross Medical Plans. They currently have over 700 Direct Tied Agents, Licensed Independent Agents and Financial Planners.

Pacific Cross is a leading medical and travel insurance provider in the Philippines. As Pacific Cross is here to find ways to best serve clients during times of need, they are superseding their standard exclusion on pandemics for Medical Plans and will provide coverage for COVID-19. Pacific Cross reserves the right to review and limit coverage and/or impose the exclusion on pandemics at any time. For more details on Pacific Cross products and services, please visit www.pacificcross.com.ph, e-mail info@pacificcross.com.ph, call +63 2 8230-8511 or follow PacificCrossPH on Facebook.

Bayanihan for WellBeing invites all families to join the Philippines’ first-ever Filipino Family WellBeing Virtual Conference

The Bayanihan for WellBeing Initiative led by Unilab Foundation, Inc., is bringing us the first-ever Filipino Family WellBeing Virtual Conference happening on February 12 and 13.
With the theme “Pagsulong ng Pamilyang Pilipino sa Panahon ng Pagbabago”, the virtual conference is set to open and steer a discussion that offers various perspectives on family wellbeing.
Challenges of the Filipino Family
In 2020, Filipino families went through various challenges brought about by the pandemic and natural calamities, creating drastic changes in family dynamics, such as financial and economic concerns. According to the Asian Development Bank (ADB), 73.5% of Filipino households had at least one member of the family experience job loss or workload reduction. This resulted to financial instability, with 85% of households experiencing financial difficulty during the pandemic.
In terms of psychological impact, a study entitled “Psychological impact of COVID-19 pandemic in the Philippines (Tee, 2020)” showed that a significant percentage, ranging from 13% to almost 17% of respondents have rated the psychological impact of the pandemic, its effects on depressive symptoms and anxiety levels to be moderate to severe. Meanwhile, the National Center for Mental Health (NCMH) noted a significant increase in monthly calls from 80 pre-lockdown to nearly 400 during the quarantine.
Meanwhile, among the unprecedented social concerns that surfaced during the lockdown is families worrying over their children’s education when schools shifted to online, remote, or distance learning. Children who would normally play outside are required to stay within their homes and adults who have shifted to working from home now had to balance household and career responsibilities, according to a 2020 report by the Humanitarian and Social Research Center (INSAMER).
Role of Family Wellbeing
Family wellbeing is central to addressing issues associated with these challenges. The National Center on Parent, Family, and Community Engagement (NCPFCE) defines family wellbeing simply as the “safety, health, and financial security of the whole family”, which encompasses both physical and mental health.
The vision of the Bayanihan for WellBeing (BWB) Initiative is for mental health and family wellbeing to be holistic, inclusive, and empowering, targeting particularly families in the Pantawid ng Pamilyang Pilipino Program (4Ps) to join the discussion. The BWB Collaborative is led by Unilab Foundation, Inc. through its Heads Up PH program with the support of the Philippine Psychiatric Association, Psychological Association of the Philippines, Philippine Guidance and Counseling Association, and Philippine Society for Child and Adolescent Psychiatry.
Executive Director of Unilab Foundation Lilibeth Aristorenas shared, “Months long after the start of the COVID-19 pandemic, many Filipinos still experience the effects of social confinement, financial disruptions, and burdens of work-life integration. Amplified by different crises in the past year, these stressors continue to debilitate the youth, families, and communities from maximizing their daily life activities. “
“It is in uncertain times like this that mental health and wellbeing must be put at the forefront to address these stresses. Forming healthy familial relationships do not only help the youth cope with the effects of crises but are also essential helping them feel love and security, which impacts their brain development and sense of self and helps them grow up to become confident and resilient individuals,” added Aristorenas.
The 2-day conference will have three sessions that will be delving into different aspects of Filipino family wellbeing, raise awareness on its value and impact on the mental health of the family, which can hopefully build meaningful partnerships and cultivate a culture of family wellbeing promotion.
To kick-off the conference, a panel discussion on the challenges and strengths of the Filipino family during the pandemic will take place on February 12 at 9 AM.
The second session will take place on February 13 at 9 AM and will tackle how to provide a more active role in addressing family wellbeing through a panel discussion as well as activity-based target group sessions.
Lastly, the third session will happen on February 13 at 4 PM featuring a discussion of different types of Filipino families and their stories from young couples and single parents to OFWs to conclude the conference.
The Filipino Family WellBeing Conference is completely free and open to all from medical and health professionals and development workers to educators, parents, and the youth. To join the event, you can register at bit.ly/FFWC2021RegForm and watch the livestream at the Bayanihan for WellBeing Facebook page at facebook.com/BayanihanForWellBeing.
You can also support the event by donating a Bayanihan for WellBeing Resiliency Play Bag, which is composed of: (1) Toys like sipa and kickball, which are intended to help children release tension; (2) Cape and mask which they could design, allowing them to identify their strengths and make them feel like Superheroes; and (3) Writing and coloring sheets to encourage their creativity and help them express their emotions.
For as little as Php250 / $5.00, you can help raise a resilient child by providing them with materials to help them express themselves and develop coping strategies. Donations can be done via bank deposit with the details below:
Unilab Foundation, Inc. – BPI Mandaluyong – Account number 0181-0489-72 (Swift code: BOPIPHM). Please send a photo of your deposit slip to: headsup@unilabfoundation.org.
You may also donate via PayPal at healthierPH@unilabfoundation.org and send a screenshot of your transaction to headsup@unilabfoundation.org.
For suggestions and inquiries on the event including partnership and sponsorship opportunities, you may visit the Bayanihan for WellBeing Facebook page for more details. You may also contact Camille Mendoza at 0917-867-4169 or Jefferson Hilario at 0917-326-2092.
Together, let’s build a mentally healthy Philippines, one family at a time.

Encourage Your Loved Ones to Achieve Their Fitness Goals for theNew Year!

From December 21 to 27, Shopee is offering discounts up to 61% off on the best workout giftsfor anyone who wants to amp their fitness game.

The quarantine definitely can’t stop most of us from indulging inour favorite holiday treats, from the classic bibingka and puto bumbong to the much-awaitedNoche Buena feast. And we all know what comes after the holiday feasts: our #BalikAlindogresolutions! Kickstart your loved ones’ fitness journeys ahead of the New Year with these tipsfeaturing awesome deals.From December 21 to 27,

Shopee is offering discounts up to 61% off on the best gifts thatencourage your friends and family to stay fit and healthy!Upgrade their workout wardrobeThe right gear can make each workout routine a whole lot easier.

Trade in their well-wornsneakers for a sturdy pair of ANTA Men Running Shoes. You can also check out the SkechersMen Go Run Mojo – Pep Shape-Ups Footwear, which features a lightweight and responsive

A Healthy Holiday Season for our Family Dogs

Dogs are not just pets for fur-parents. They are part of the family and are involved in activities and household decisions. This is especially true for the Christmas season when everyone gets together and spends time with their loved ones. If you’re looking for ways to treat your doggos for the holidays, here are five simple things you can do so they can also have a jolly Christmas:

 

 

  • Take them out to admire the holiday decor. Dogs will love the colorful explosion of Christmas lights and decor, so try to schedule your walks in the evening. Let them explore this new version of the neighborhood, but always keep them on a leash so they don’t get too close and damage the decor or hurt themselves.

 

 

 

  • Snap holiday photos. Cap off 2020 with a cute photoshoot with your furbaby. The year may have been tough but you can snap some holiday photos to have fond memories amid uncertain times. The photos can be shot anywhere, but you can make it more “extra” by having your dogs wear costumes. Matching Christmas sweaters will always be a hit and guaranteed likes and tons of “awww” when you post photos on social media.

 

 

 

  • Get them a gift. Part of the Christmas tradition is to give gifts and there’s no reason why your dog shouldn’t get one too. Maybe it’s time to get a new set of toys or a more comfortable bed? You can also get them more of their favorite treats so they have something to look forward to every day. 

 

 

 

  • Extend cuddle time. They say some of the best gifts aren’t material things and the same could be applied to dogs. Make their Christmas more special by giving them more cuddles. The cold weather is the perfect time to snuggle up under a blanket while watching a movie. 

 

 

 

  • Upgrade to a healthier diet. Take their mealtime experience to the next level by improving their food. Ideally, their diet should consist of delicious yet nutritious dishes so they stay healthy. Tasty dog food will make them think there’s a special occasion every day.

 

 

Make mealtimes more exciting with Maxime, a premium dog food brand by Pilmico, which has over 20 years of experience in producing quality animal feeds. Maxime contains all the vitamins and nutrients so doggos stay happy, active, tough, and smart. It comes with prebiotics and probiotics for better immunity, DHA for a sharper mind, and Omega 3 and 6 for a healthy heart, and a shinier coat and fur.

 

Maxime is the newest brand in Pilmico’s long-standing history of providing quality animal

nutrition products, it comes in two variants created for puppies and adult dogs. Maxime Prime Dog Diet is made with the best ingredients for a complete and balanced diet. The adult variant is enhanced with probiotics, while both adult and puppy variants are specially formulated with prebiotics to better absorb nutrients; strengthen their hearts, bones, and teeth; and have a healthier tummy.

 

The Maxime Elite Prime Dog Diet is packed with high levels of prebiotics, antioxidants, and optimized omega 3 and 6. The Maxime Elite Puppy variant is enriched with DHA to promote brain development and a healthier immune system, while Maxime Elite Adult is fortified with omega 3 & 6 for a healthy heart and shinier fur and coat. Both variants contain added yucca extract to control stool odor and multi-animal proteins to reduce possible food allergies.

 

The best way fur-parents can show their love for their doggos is by giving them the best care possible. These five simple tips will give doggos everywhere a merry Christmas!

 

For more information about Maxime, visit @MaximePhilippines on Facebook.

 

About Pilmico 

 

Pilmico Foods Corporation & Gold Coin Management Holdings are the integrated agribusiness and food companies of Aboitiz Equity Ventures, Inc. (AEV). Gold Coin is now fully-managed and owned by Pilmico International and to date, it is the largest investment in the Asia-Pacific region in their shared history. 

 

Pilmico comprises four divisions: Flour, Feeds, Farms, and Trading; enabling growth to its partners through its consistent quality products and unparalleled supporting services. Meanwhile, Gold Coin is a pioneer in animal nutrition and the manufacturing of scientifically-balanced animal feed in Asia.

 

Pilmico and Gold Coin represent one of the largest privately-owned agribusinesses in the region, with over 2,900 partners throughout the multitude of production facilities across 11 countries in Asia. Armed with the mission of feeding humanity, they aim to take a leadership position in innovating the food value chain in the Asia Pacific.

 

Know more about Pilmico at https://pilmico.com/.

 

About Maxime

 

As pioneers and experts in animal nutrition, Pilmico and Gold Coin launches its pet food brand, Maxime.

 

The integrated food and agribusiness company, with a longstanding history of providing scientifically-balanced animal feed, understands the strong bond between pet parent and their dogs. This is why Maxime is formulated with high levels of prebiotics for better absorption of nutrients and DHA for brain development. It is also fortified with omega 3 & 6 for a healthy heart and shinier fur and coat.

 

Using only high-quality ingredients and nutrients, Maxime ensures that pets maximize their full potential and help them become happy, active, tough, and smart (HATS).