ASUS PHILIPPINES CHAMPIONS MOBILE PHOTOGRAPHY ANEW WITH THE ARRIVAL OF THE NEW, ALL-DUAL CAMERA, ZENFONE 4 SERIES

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CitiZENs from across the country witnessed the rise of the “Zenfone 4 City” – the ultimate tech hub
for photography enthusiasts, selfie and wefie fans, and urban explorers

After months of being near tight-lipped, ASUS Philippines finally unveiled the long-awaited Zenfone 4 series into the local scene – in the most unique and vibrant manner yet: the rising of its very own city at SMX Convention Center, Pasay, dubbed the Zenfone 4 City.

With architectures intricately personalized to each Zenfone 4 variant’s personality, ASUS Philippines veered away from traditional practices and revealed each Zenfone 4’s capabilities in more experiential ways than before. The bold but creative move was done in hopes to provide event goers better understanding of each smartphone and how amazing each one is, independently – especially in the realm of mobile photography.

“We wanted to bring something not only creative but also innovative to the table, as well as tell what’s true to us being born explorers — that’s why we decided to build our own city.” Product Marketer for ASUS Smartphones, Francis Garcia, enthusiastically admitted. “Because what can be more versatile for adventures than a city? There are a lot of discoveries to be made in the urban jungle, so many alleys to explore, rooftops to hop, people to meet, and – most of all – so much moments to be caught.”

ASUS Philippines Country Manager, George Su, shares the same sentiments, “For one to fully understand the power behind the Zenfone 4 series, we must be able to experience each phone where they are designed to be, and these are in places that we can search for in the city. ” He added, “That is why we are very excited to have our dearest friends and partners share with us moments of exploration and discovery of what the newest Zenfone 4 series really is, and how it will innovate the landscape of smartphones towards the incredible.”

“WE LOVE PHOTO” WITH THE ZENFONE 4 SERIES

Photography has always been instrumental in catching and immortalizing moments that you want to treasure as you continue exploring life. ASUS understands that sentiment quite well. With, the tech giant provides a line-up of incredible smartphones that is considerably at par with professional cameras, not only to you the assurance of memory captured in top-of-the-line quality but also give you an experience in photography like never before.

The latest generation of Zenfone models is bannered by its two powerful flagship smartphones: the Zenfone 4 and the Zenfone 4 Pro – both equipped with the finest and most advanced technologies for an incomparable mobile photography experience.

The ZenFone 4 features a top-of-the-line dual-camera system that expands creative options to new heights. Its 12MP main camera is equipped with the industry-leading Sony IMX362 image sensor with large 1.4μm pixels and a wide, F1.8 aperture lens to capture up to 5x brighter and clearer photos in low light. Its 120° wide-angle camera provides a 200% larger view than standard normal smartphone, letting you fit more scenery and people. Its camera performance is further improved by the Qualcomm Spectra™ 160 image signal processor (ISP), which assures faster and smoother focusing and zooming, as well as photos with better color accuracy.

The Zenfone 4 Pro* was engineered to provide luxury in every detail of your shot. With a dual-lens camera system featuring a standard camera with the Sony flagship IMX362 image sensor, an F1.7 aperture lens and a 10x total zoom capability, and a front-facing selfie camera with fast phase-detection auto-focus, this special variant captures gorgeous photos that is at par with professional cameras. The ZenFone 4 Pro is the world’s first smartphone that incorporates three high-end Sony image sensors and the ASUS SuperPixel™ Engine, which promises 8x brighter photos in low light. Powered by the latest Qualcomm® Snapdragon™ 835 Mobile Platform and 6GB RAM, the ZenFone 4 Pro delivers a smooth and responsive camera experience, and the best performance with today’s apps and games.

The Zenfone 4 Pro retails at Php 39,995.00, and will be made available via pre-order by mid-September.
The Zenfone 4, which retails at Php 28,995.00, will come with a JBL Clip 2 portable Bluetooth speaker, a premium Clear Case and ZenPower Slim. Those who will place pre-orders from August 19 to September 3 will also receive an ASUS tripod. Both variants of the Zenfone 4 Series will come in two colors: Midnight Black and Moonlight White.

Long time fans of the ASUS Zenfone brand will surely be all smiles again with the return of the Zenfone Selfie series, which made a huge splash last 2015 as the original smartphone that captured the “perfect you”. This time, the Zenfone 4 Selfie series makes its grand return to the market, with two variants: the Zenfone 4 Selfie and the Zenfone 4 Selfie Pro. This year’s Zenfone 4 Selfie line-up promises to up the ante of your selfie and wefie game with a whole new level of lifestyle and beauty photography.

The Zenfone 4 Selfie is endowed with a dual-lens front camera of 20MP base camera and a 120° super wide-angle camera to capture selfies and wefies, 200% more than the usual view. The Zenfone 4 Selfie also comes with the newest ASUS SelfieMaster, a smart beautification technology that helps one take better photos and livestreams.

Sporting a Snapdragon 430 with 4GB RAM and with a F/2.0 front camera with 5P lens, softlight led flash, and 16MP rear camera with 5P lens, the Zenfone 4 Selfie will not fail at catching your best selfies and wefies. The Zenfone 4 Selfie also comes with a tri-slot tray for two sim cards and a micro SD card.

The Zenfone 4 Selfie’s sister, Zenfone 4 Selfie Pro has a dual-lens front camera of 24MP base camera and 120° super wide-angle camera. However, what makes this particular variant unique from the Zenfone 4 Selfie is its capability to take photos with up to 2x light sensitivity, which makes it perfect for taking low-light selfies. Not only that, but the Zenfone 4 Selfie Pro also showcases a curvy premium metal design and a 5.5” full HD AMOLED display, meant for more vivid displays on screen.
Furthermore, its F/1.8 SONY IMX 362 front camera with its 24MP Duopixel Camera Technology, powered by a 14nm Snapdragon 625 processor with 4GB RAM assures you a great quality photo finish selfies and wefies without hassle.

The Zenfone 4 Selfie Pro, priced at PHP 18,995.00, is available in three color variants: Rogue Red, Sunlight Gold and Deep Sea Black. The Zenfone 4 Selfie retails at Php 13,995, and comes in three colors: Deep Sea Black, Sunlight Gold and Rose Pink. Purchases for both unit will come with a free limited edition Gong Yoo A4 poster.

“WE LOVE GOING FURTHER” WITH THE ZENFONE 4 MAX

Celebrated and knighted by the Philippine market as the unprecedented “Battery King”, the renowned Max series returns with its latest variant: the Zenfone 4 Max, which sports an incredible 5,000mAh battery life that can last for 46 days on stand-by. Adding more power to this smartphone is its 2x faster reverse charging capability, making it the “go-everywhere” power bank everyone’s been wanting to have.
However, the battery life of the Zenfone 4 Max is surely not the only incredible feature that will have everyone buzzing, as this smartphone comes with a powerful dual-lens camera – the only international smartphone brand in the local market to have a dual camera smartphone below the Php 10,000 price range.
The Zenfone 4 Max carries a dual lens rear camera with a 13MP base and a secondary 120° super wide-angle camera, meant to capture the bigger and wider picture without compromising quality. With a powerful battery and camera technology, the Zenfone 4 Max is perfect for those who live and breathe the active and adventurous lifestyle.

The Zenfone 4 Max retails at Php 9,995.00 only, and comes in 3 color variants: Deep Sea Black, Sunlight Gold and Rose Pink.

THE GLOBAL AND LOCAL FACES OF THE ZENFONE 4 SERIES

Widely was it known that the much celebrated Korean actor, Gong Yoo, joined the ASUS Zenfone family this August 2017, as the face of the Zenfone 4 and Zenfone 4 Selfie. Legions of his fans from all over the world have come to know him for his stellar roles in The 1st Shop of the Coffee Prince (2007), Train to Busan (2016), and The Guardian: The Lonely and Great God (2016-2017). But what a lot do not know yet is the true story behind this partnership between one of the most popular Asian actors in the world, and the global tech juggernaut from Taiwan – which all came to fruition once Gong Yoo first experienced the game-changing ASUS Zenfone AR.

“When the ASUS team showed me their Zenfone AR, I was completely stunned at how such a small device could possess so much technological innovation and produce a whole new world of imagination and creativity with its AR and VR features,” said Gong Yoo. “It was then that I realized I wanted to collaborate with ASUS to see what new possibilities we could discover together. I am looking forward to embarking on this amazing adventure with the new Zenfone 4 series.”

With ASUS Philippines as one of the main markets in the APAC region, Pinoy fans of Gong Yoo will be delighted to know that limited-edition Gong Yoo merchandise and freebies will soon be made available in key ASUS and Zenfone stores, with every purchase of a new Zenfone 4 series smartphone.

With the aforementioned powerhouse line-up of phones under the Zenfone 4 series, it was only fitting that ASUS Philippines turn the starpower a notch higher with the introduction of another influential name within the local market as the local brand ambassador of the Zenfone 4.

Widely considered as one of the best actresses of this generation, Bea Alonzo joins the Zenfone 4 family, eager to showcase her talent and passion for photography.

Dubbed as the Movie Queen of the New Generation, Alonzo will also star in her very first two-part web series, in partnership with ASUS Philippines. “Being part of the Zenfone Family is an incredible venture for me not only as an actress but also a hobbyist too, and I’m very excited to be a part of the project.” She said. “This is all new and I will try my best to give everyone something they will love.”

#4THESMILE FOR A SPECIAL GENERATION

The Zenfone 4 City certainly launched a lot of milestones to celebrate this year, chief of which was the announcement of another partnership: this time, between ASUS Philippines and the Operation Smile Foundation – an international non-governmental organization (NGO) dedicated to helping children with cleft lips and palettes.

Entitled, #4THESMILE, this online fund-raising campaign invites users to simply take a selfie using any of the new Zenfone 4 series smartphones, and upload these online with the hashtag s #4TheSmile and #Zenfone4. ASUS Philippines aims to generate a total of 1,300,000 selfies, which will translate to a sponsored medical mission with Operation Smile Foundation in a key provincial area by the end of the year. All selfies taken with the official hashtags will be displayed in the Zenfone 4 Microsite and selfie bank.

“This is a year of many great things,” George begins, “A year of going beyond what is expected to be in search of the incredible, a year of changing the landscape of mobile photography, and a year of new relationships to explore. We hope everyone will join us and support us in this year’s exciting adventures.”

JOIN THE REVOLUTION SAVE HUGE! CREATE MORE!

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Huion graphic tablets aims to give tablet users a reliable tablet with modern features at a reasonable price. Allowing people to connect through the creation and sharing of art. Highly Portability It’s Extremely portable due to its extremely small notepad-like dimensions and extremely light weight, you will hardly notice a difference if you add the Huion drawing tablet hand bag or backpack.

 

Customization and Programmable Keys Quickly perform a command inside the graphics programm that you choose to use there are many features that you can customize, that includes the levels of pressure for the pen’s tip.

 

The active area of the tablet which monitor to select if you have multiple displays and more. You also have the option of matching the active area size to match your display ratio Pressure Levels The pressure sensitivity of Huion is pretty amazing for such unexpensive price with the correct settings enabled, you could smoothly ramp up the gradient of darkness and lightness depending on how hard or soft you pressed the pen againts the tablet.

 

Highly Responsive A mouse feel different , there is a bit more control; ensures that the strokes stay smooth. Huion is a budget tablet that is more premium and less aftermarket that seems to be aimed towards mid range consumers who can draw digitally with a shoetring budget. Many had already concluded that thE drawing functionality is more than satisfactory… SO WHAT ARE YOU WAITING FOR? JOIN THE REVOLUTION…

Shopee Philippines Celebrates 2 Years of Continued Success

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Being the #1 shopping app in the country, Shopee Philippines has garnered over 2 million listings and 3 million downloads since launching in 2015

Manila, Philippines – Shopee Philippines is celebrating its 2nd birthday with over 2 million listings and 3 million downloads to date, making it the number 1 shopping app in the country. Regionally, Shopee has achieved an annualized Gross Merchandise Volume of $3 billion USD with more than 40 million downloads.

In the past 2 years, Shopee has introduced several programs that revolutionized online shopping for Filipinos, including Free Shipping, Cash On Delivery (COD), and Shopee University, which helps aspiring entrepreneurs set up their online business.

To celebrate the success, from June 20 to 22, users are treated to special promotions and up to 90% discounts across multiple categories, including electronics, gadgets, makeup and clothes from Shopee’s official shops and top sellers.

Safe, Convenient Shopping

Since its launch in 2015, Shopee has made online shopping convenient with its highly customer-centric platform. Both buyers and sellers are able to transact safely through Shopee Guarantee, which holds payments in escrow until buyers receive their orders.

Sellers also enjoy Shopee University, a series of in-depth tutorial modules aimed at helping sellers to set up and grow their online businesses. Shopee has hosted sessions in over 30 cities around the country and thousands of participants have joined in the past year. The free classes provide more insights on topics such as online marketing, digital photography and tutorial sessions on Shopee’s features, among others.

“Shopee’s campaigns help us with our product marketing. With its reach, it helps us to expand our customer base and reach,” said Angela Mae Delajero, Corporate Sales Supervisor of Messy Bessy.

Welcoming Established Partner Brands
Shopee buyers can look forward to an even wider range of products from new Official Shops, including Oppo, Unilab, Stabilo, Kodak, Transcend, and Eureka. More brands are expected to join later this year.

“As e-commerce gains more popularity, Shopee will continue to be a strong player in this space. Our partnership with Shopee will further increase our online reach and give customers more options to buy official OPPO products,” said Stephen Cheng, Brand Manager of OPPO Philippines.

Ellen Lising, President of Ellen’s Skin Care and Permanent Cosmetics, agreed, “As we celebrate our 38th anniversary, we’ve partnered with Shopee to reach our growing list of diverse clientele and we will provide the most beautiful, intense and radiant kind of products and services that make our clientele feel confidently beautiful in and out.”

Looking to the Future

Shopee seeks to continuously improve its platform and optimise overall user experience. Macy Castillo, Head of Commercial Business for Shopee, said, “We continuously challenge ourselves to find ways to improve our app and system to make online shopping easier. We regularly get feedback from our users and aim to bring to them the best online shopping experience. ”
Moving forward, Shopee aims to further expand its user base nationwide. “We want to cater to every buyer and seller in key cities and provinces. With our robust and well-integrated platform, we’re confident that we can provide an easy and hassle-free shopping experience nationwide,” added Castillo.
To learn more about Shopee and special promotions please visit http://birthday.shopee.ph/ or www.shopee.ph. Shopee is available for free download on Google Play and App Store.

About Shopee

Shopee is the largest eCommerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, making online shopping easy, secure and fast through its strong payment and logistical support.

The Shopee team believes in the transformative power of technology. As shopping on mobile device becomes the new norm, Shopee aims to continually enhance its platform and become the region’s eCommerce destination of choice via ongoing product optimisation and localised user-centred strategies.

Shopee is strongly supported by Sea (formerly known as Garena), Southeast Asia’s largest internet platform provider.

Shopee can be downloaded for free on App Store and Google Play in Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam, and the Philippines.

For more information, please visit https://shopee.ph

Taiwan Excellence marks four years of bringing quality products to the Filipino household

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Taiwan reaffirms the strength of its trade relations with the Philippines, in its fourth annual Taiwan Excellence campaign.

Sponsored by Taiwan’s Ministry of Economic Affairs (MOEA) and the Bureau of Foreign Trade (BOFT), and organized by the Taiwan External Trade Development Council (TAITRA), this campaign promotes Taiwan’s leading brands which have earned the Taiwan Excellence seal.

Many of these high-grade products are already well-received by the local market and part and parcel of the everyday lives of Filipino families. ACER, ASUS and MSI are popular choices for smartphones and laptops, while leading exercise equipment brand Johnson Fitness has gained ground over the years.

This year, the 2017 Taiwan Excellence campaign will feature more than 150 products from 52 accredited brands. TAITRA has expanded their events to further highlight the innovation, reliability, and durability of these brands, which continue to empower consumers toward leading more convenient and enhanced lifestyles.

The exhibition promises to bring a new layer of fun for visitors, offering something for everyone. Specific exhibits include: Swift 7, the slimmest laptop delivered by Acer; Zenphone 3 Live, the first smartphone with real time beautification technology by Asus; Trident 3, the smallest VR Gaming PC from MSI; Core P1 TG Mini ITX Wall-Mount Chassis by Thermaltake; home goods including the Tatung Fusion Cooker and the Vinaera Electronic Wine Aerator; bicycles including Term Cycles and Roxim Technologies Raptor X3 Bicycle Headlight; and sports equipment including Johnson Fitness S3+ Spinner Bike, and Hono YP 2009.

“Through product demonstrations and interactive activities, Filipinos will have the opportunity to experience the innovative quality of Taiwanese products, providing a source of fun and generating excitement surrounding consumer goods that have been developed and manufactured in Taiwan” says Tony Lin, Deputy Executive Director of the Strategic Marketing Department at TAITRA.

Activities slated for the 2017 Taiwan Excellence campaign include (among others): Experiential Zones in SM Megamall (June 2-4), SM Mall of Asia (September 29- October 1) and Glorietta (November 24-26). Taiwan Excellence will also feature in expos such as Systems Integration Expo (August 17-19), Taiwan Expo (September 29 – October 1), and Philconstruct 2017 (November 9-12).

For the full lineup of this year’s Taiwan Excellence campaign, please visit www.taiwanexcellence.ph.

‘Groufie’ era begins with the new OPPO F3 Plus

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Selfies will never be the same now with the whole gang in the picture!

Mobile technology brand OPPO just launched its flagship dual selfie camera phone, the F3 Plus—the first-ever smartphone with a wide-angle dual front camera to easily accommodate ‘groufies’ in a single shot. The new phone will be out in Philippine stores as well as in India, Vietnam, Malaysia, and Indonesia beginning April 1.

“Since OPPO started the Selfie Revolution in the Philippines with the F1 Series, we’ve gone through incredible growth especially when we became the country’s second bestselling smartphone in 2016,” OPPO Philippines Brand Marketing Manager Stephen Cheng said. “We are very excited to see the F3 Plus start a new trend in groufies and reinforce our position as the Selfie Expert.”

“The F3 Plus was developed for both selfie lovers and photography buffs who want a smartphone that lets them take stunning shots wherever they are, no matter the time of day. Our newest camera phone packs state-of-the-art hardware and software in a sleek body to deliver outstanding performance and style, perfect for the urban lifestyle,” Cheng added.

Effortless from selfie to groufie

Set to be the ultimate Selfie Expert, the F3 Plus builds upon the technology of the earlier OPPO F1s to deliver outstanding selfie photography. The new smartphone sports a similar 16-megapixel (MP) selfie camera with a 1/3-inch sensor for clear image results even in low light, as well as an f/2.0 aperture for depth-of-field aesthetic.

The difference lies in the additional secondary camera. This 8MP groufie-camera has a wide 120-degree angle—105 percent larger than the regular 80-degree lens field of view— which allows more people to fit inside the frame. The wide-angle shot is also complemented by a 6P lens to minimize distortion.

Ease of use has been carefully designed into the front camera’s functionality to reflect OPPO’s “user-oriented” philosophy. The built-in Smart Facial Recognition, for instance, notifies users to switch to “Groufie” mode when more than three people are detected. This makes the switch from selfie to groufie effortless while keeping image quality stable.

The new smartphone still comes with the brand’s pioneering image editing software, Beautify 4.0, which offers a range of beautification modes for a flawless look in every selfies and groufies.

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Built for professional photography

Significant improvements have also been made for the rear-facing camera. Co-developed by Sony, the 16MP back camera is now powered by a customized 1/2.8-inch IMX398 sensor for fast focusing speed, outstanding noise reduction, and advanced low-light performance—ideal for serious photography.

The sensor has been developed using dual-phase autofocus (DUAL PDAF) technology to double the pixel array area, which is composed of photodiodes that determine the camera’s point of focus. This increases focusing speeds by 40 percent even in less-than-ideal lighting conditions. Together with a large f/1.7 aperture, the sensor enables the rear camera to capture clear and breathtaking photos.

Flawless inside and out

The F3 Plus is engineered with hardware designed to support its powerful front and rear cameras. The phone’s octa-core processor is backed by a 4GB RAM and 64GB ROM to ensure speed, while OPPO’s ColorOS 3.0 optimizes performance to lower energy consumption.

A built-in 4000mAh battery provides more than 284 hours of standby time for whole-day use. OPPO’s proprietary and industry-leading rapid VOOC Charging Solution also cuts charging duration by four times compared with standard units; even five minutes on the plug is enough for a continuous two-hour call.

Dual SIM users will be glad to know that the F3 Plus includes a double-slot card tray for holding two Nano 4GSIM cards. The second slot can be used for a Micro SD card to expand storage up to 256GB.

Lightning-Fast Touch Access also unlocks the phone in just 0.2 seconds—the fastest in the market. The same scanning technology allows users to assign fingerprints to quickly launch phone numbers and apps. An Avast-based virus scanner further adds protection to keep phone data secure.

Exquisite craftsmanship for an upscale look

At the core of every OPPO phone is the brand’s belief in “design excellence.” Casing the F3 Plus is a sleek metal unibody that gives the phone an elegant form either in luxurious Black or opulent Gold. The back shell also comes with an innovative ultra-fine six-string antenna to exude a more upscale appearance. But beyond aesthetics, the body is sculpted for proper hand grip so users can take selfies with comfort.

To match the polished look is the phone’s durability. The six-inch display screen is made of 2.5D Corning Gorilla Glass 5 to resist damage. Pre-applied protective coating further makes the screen scratch-proof.

The F3 Plus in Gold is coming to the Philippines this April 1 with the suggested retail price of P23,990. Pre-orders, along with a free Bluetooth headset and a selfie stick, will be available in all OPPO concept stores and selected dealer stores nationwide as well as at the brand’s official online shop in Lazada from March 24 to 31.

Shoppers can get OPPO’s latest Selfie Expert via Home Credit through a nine-month installment plan at zero percent interest. They can also watch out for Globe’s exclusive offer for OPPO F3 Plus, with date and details to be announced soon.

About OPPO

For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO started the era of selfie beautification, and was the first brand to launch smartphones with 5MP and 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. OPPO’s Selfie Expert F series launched in 2016 drove a selfie trend in the smartphone industry.

In 2016, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. And today, OPPO provides excellent smartphone photography experience to over 100 million young people around the world. For more information, please visit http://www.oppo.com/ph/index.html.