Ginebra San Miguel gives back through ‘Bagong Tapang Jersey Promo’

In these difficult times, the power of sports to bring people together is missed more than ever.

For its latest consumer promo, Ginebra San Miguel Inc. (GSMI) is giving basketball fans a platform to come together and extend help to those who are affected by the pandemic. “Bagong Tapang sa One Ginebra Nation Jersey and Cap Collection Promo” lets basketball fans collect Gin Kings merchandise and give back at the same time.

The jersey and cap collection promo had a virtual media launch recently that was streamed live via Ginebra San Miguel’s Facebook page. The promo is in line with Ginebra San Miguel’s latest campaign “Bagong Tapang” which highlights the new courage and strength that Filipinos possess to overcome the challenges of the COVID-19 pandemic.

The jerseys that were unveiled during the event featured Scottie Thompson (6), Stanley Pringle (11), Japeth Aguilar (25), La Tenorio (5), and Mark Caguioa (47). Starting on May 1 to June 30, 2021, fans can get their hands on the limited-edition merchandise for only P100 for the One Ginebra Nation jersey or P150 for the One Ginebra Nation cap for every six (6) seals or caps of any combination of Ginebra San Miguel, GSM Blue, GSM Blue Flavors, Ginebra San Miguel Premium Gin and Primera Light Brandy.

During the launch, Barangay Ginebra San Miguel fans got to see their favorite players for the first time after winning the 2020 Philippine Cup championship at the historic PBA bubble in December last year. With the restrictions in social gatherings, the traditional championship victory party and fans day had to be set aside.

“Ang Ginebra fans ibang level talaga. May PBA man o wala, nararamdaman namin na nandyan sila at sumusuporta sa amin. At first, we thought we are not going to survive playing without the fans because as a never-say-die team, doon kami humuhugot ng lakas. Sila ‘yung 6th man namin sa game. Napag-usapan ng team na iisipin namin ‘yung ginagawa namin ay para sa fans at para magbigay inspirasyon lalo na sa panahon ngayon,” relates LA Tenorio of the Gin Kings’ PBA bubble experience.

PAYING IT FORWARD
The jersey collection promo had been one of Ginebra San Miguel’s most patronized consumer promotions. For this year, GSMI tapped non-profit organization Gawad Kalinga (GK) as its partner for this project’s noble undertaking.

“To underscore the need for unity during these times, we partnered with Gawad Kalinga and through the promo, we aim to support GK’s Barangay Walang Iwanan program that helps Filipinos who are severely affected by the pandemic. We hope to encourage Gin Kings fans and our consumers to ‘put on’ a Bagong Tapang kind of courage and to wear this kind of Bagong Tapang for others to see and emulate,” says GSMI General manager Noli Macalalag.

For every jersey or cap that they redeem, basketball fans and consumers will be able to donate to GK’s Barangay Walang Iwanan program that supports the farmers in Sariaya, Quezon, and the fishermen in Barangay Bagumbayan, Pililla, Rizal.

“Bagong Tapang sa One Ginebra Nation Jersey and Cap Collection” merchandises are available for redemption at selected Puregold and other redemption outlets nationwide. To confirm the merchandise’s authenticity, an authentication patch can be found on the lower left part of the jersey, while an authentication sticker is attached to the cap.

For more details and updates on the promo, log on to www.ginebra.com.ph, check out the official Facebook page of Ginebra San Miguel www.facebook.com/barangayginebra or call the GSMI customer care hotline at 8632-2564.

GSMI is the producer of Ginebra San Miguel, the world’s largest-selling gin according to leading global drinks journal Drinks International. It is also a 15-time Gold Quality Label awardee of the Monde Selection International Quality Institute.

Pru Life UK launches 25-week bonanza to celebrate its 25th anniversary Winners will take home exciting prizes every week until September 2021

Pru Life UK Senior Vice President and Chief Risk Officer Rina Velasquez, Senior Vice President and Chief Legal and Government Relations Officer Atty. Em Vallente, and Senior Vice President and Chief Customer Marketing Officer Allan Tumbaga join RJ in a virtual toast to open the weeks-long celebration of the company’s 25th anniversary.

Pru Life UK announces its We DO Health & Wealth: 25th Anniversary Celebration, which features a 25-week raffle bonanza. Starting March 29, 2021 until Pru Life UK’s 25th anniversary in September 2021, over Php 6 million worth of prizes will be given away to more than 600 winners. Participants will stand a chance to win the Php2.5 million cash prize in the grand raffle draw, and iPhone 12s, and e-gift certificates in the weekly raffle draws.

“We are proud of Pru Life UK’s legacy of nurturing the health and wealth of Filipinos for the past 25 years. We have reached this milestone because of all customers and agents who have trusted us through the years. Pru Life UK would like to thank everyone and give back with a raffle that will surely put a smile on everyone’s face,” says Pru Life UK President and Chief Executive Officer Antonio G. De Rosas.

To join the weekly draw, all that is needed is download Pulse, the insurer’s all-in-one health app, and use its features to earn raffle entries. Participants can increase their chances of winning by being more active on the app. On Pulse, they can engage with other users in MyCommunity, complete health assessments, accomplish the Exercise Buddy activity, and more.

Each week, there are 25 winners of an iPhone 12 and 24 winners of an e-gift certificate worth Php2,500. The winners will be announced on Pru Life UK’s website and official Facebook page one day after the draw.

Come its 25th anniversary this September, Pru Life UK will be holding a grand raffle draw where one winner will take home Php2.5 million in cash.

“Through the raffle series, we aim to promote and reward a healthy lifestyle, all within the ecosystem of our Pulse, a technology which the Pru Life UK community is extremely proud of. In a way, the Pulse app captures the company’s 25 years of innovation and commitment to protect the health and grow the wealth of Filipinos,” shares Pru Life UK Senior Vice President and Chief Marketing Officer Allan Tumbaga.

25 years as a trusted life insurance partner
Pru Life UK has always been committed to safeguarding its client’s best investment: their future. Since 1996, the company has served its clients’ evolving health and protection needs through its health insurance policies. In its first year, Pru Life UK became one of the first companies allowed by the Insurance Commission to issue dollar-denominated policies.

In 1998, Pru Life UK was ranked among the top 10 life insurance companies in the Philippines in terms of First-Year Premiums. In 2001, the company was named the fastest-growing life insurer in the country with a 63% growth rate.

The following year, Pru Life UK pioneered the first unit-linked or investment-linked life insurance product in the Philippines. The company reached another milestone in 2007 when it hit the P1 billion mark in terms of Annualized Premium Equivalent, a 130% growth from the previous year.

Pru Life UK expanded its reach to children when it launched the Cha-Ching Financial Literacy for the Youth Program in 2012. This was quickly followed by the introduction of the Prudence Foundation, the community investment arm of Prudential plc in Asia and Africa. More innovations were announced within the decade: the customer portal PRUAccess, the PRULink Global Emerging Markets fund, the PRULink Cash Flow fund, and the best-selling product PRULink Elite Protector 5.

In 2016, Pru Life UK inaugurated PRURide PH, which promotes cycling as a way to achieve health and wellness, and as a sustainable alternative mode of transportation. Three years later, PRURide PH received a 2.2-accreditation from the Union Cycliste Internationale, the world’s governing body for cycling.

The company began offering asset management and trust products in 2019, with the opening of its subsidiary Pru Life UK Investments.

“Our passion to reach more milestones is grounded in our ‘We DO’ commitment, a promise to listen, understand, and deliver to meet our clients’ health and wealth needs. Pru Life UK is excited to celebrate the next 25 weeks, and embrace the next 25 years, as we build on our legacy to be Filipinos’ trusted life insurance partner,” ends De Rosas.

Earlier this year, PRUDengue products were launched on Pulse, and more protection and health products are set for launch in the coming months of 2021.

Join Pru Life UK’s weekly and grand raffles by downloading the Pulse app at wedopulse.com/ph/.

About Pru Life UK
Established in 1996, Pru Life UK is the pioneer of insuravest, or investment-linked life insurance products, in the Philippines and is one of the first life insurance companies approved to distribute US dollar-denominated investment-linked life insurance policies in the country. Since its establishment, Pru Life UK has expanded its reach to over 190 branches in the Philippines, with the biggest life agency force of more than 35,000 licensed agents.
The company ranked first (1st) among the country’s life insurers based on the Insurance Commission’s Q2 2020 rankings in terms of new business annual premium equivalent. Pru Life UK is headquartered in Uptown Bonifacio, Taguig City.
Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. of the United States, Prudential Assurance Company (a subsidiary of M&G plc, a company incorporated in the United Kingdom), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies). Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.
For more information: www.prulifeuk.com.ph

About Pulse
Pulse is an all-in-one digital health app and the first of its kind in the region to offer holistic health management to consumers. Using AI-powered self-help tools and real-time information, the app serves as a 24/7 health and wellness partner to users, helping them prevent, postpone, and protect against the onset of diseases. Pulse is part of Prudential’s region-wide strategy to provide affordable and accessible healthcare to everyone across Asia by leveraging digital technologies and best-in-class partnerships.
Following the regional launch of Pulse in Malaysia in August 2019, Pulse is now available in a total of 11 markets in Asia and includes a growing suite of value-add services, such as a symptom checker and health assessment, personal wellness services, and video consultations with certified doctors and specialists.
Since its launch, Pulse has been downloaded more than 20 million times* in Asia. Pulse is currently available on the Apple/Google Play stores in Cambodia, Hong Kong, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.
For more information, and to download Pulse, log onto www.wedopulse.com

A strong finish: Nursing student and fitness coach hailed as Century Tuna Everybod Superbod 2020 winners

In a landmark event hailed as a strong and successful finish amid the pandemic, Century Tuna Superbods 2020 named nursing student and ESL instructor Samantha Ashley Lo and fitness coach and professional model Sam Ajdani as the Century Tuna Everybod Superbod title holders. The most anticipated health and fitness event of the year was also a momentous occasion as it set the standards for future online events in the new normal.

Held at the Blue Leaf Cosmopolitan in Quezon City, the finals event followed strict adherence to the FDCP-DOH-DOLE safety protocols for film and audio-visual shoots.

“We needed to rise up to the challenge. We knew it was going to be tough but we stayed focused and if we’re able to pull this off successfully then at least we are able to provide a template for the industry to learn from and use. We soldiered on despite the challenges to show that it can be done,” said Century Pacific Food Inc. EVP & COO Greg Banzon. He also added, “It’s important to stage the event to provide inspiration and a good benchmark for the country to put health, wellness and fitness as the top priority.”

The success of the event amid the pandemic made their victory even more memorable for both Samantha (27) and Sam (30). Sam, who is a professional commercial model, admitted that one of the most challenging part of the competition was trying to stay healthy given the restrictions of the pandemic. Meanwhile, Samantha, who is a former Miss Grand International Philippines winner, had to strengthen her focus and remain creative in her home workouts, even when she could not go the gym. Their persistence and commitment to stay strong and focused paid off when they were proclaimed winners of the biggest health and fitness competition in the country.

Samantha and Sam bested 25 other Superbods candidates and will each take home Php 500,000 tax-free cash and other amazing prizes. Both winners passed rigorous digital challenges required during the competition to emerge as the new ambassadors of Century Tuna Superbods 2020—health and fitness advocates who are passionate in promoting health and wellness as an everyday commitment especially during these trying times. They are also exceptional individuals who remain optimistic and believe in getting back up again even after falling so many times.

Meanwhile, the runners-up were Superbod 2020 Stunner Candice Ramos and Superbod 2020 Ageless Erie Matic. Other candidates who took home special awards were Shirley Garcia, Zai Ebido, Enzo Bonoan, Samantha Purvor, Philippe Magalona, Nelson Banzuela, Key Trajano, Albert Lorenzo, and Grace Del Rosario.

The 25 finalists were all strong contenders, showcasing inspiring traits and skills to encourage themselves and their fellow Filipinos to keep going, and remain healthy and strong during these trying times.

The finalists were judged by a distinguished panel of judges. Joining Century Pacific Food Inc. EVP & COO Greg Banzon, Century Tuna marketing director Carlo Endaya, triathlete and SEA Games gold medalist Nikko Huelgas, GMA Network senior assistant vice president for alternative productions Gigi Santiago-Lara, Isabelle Daza, Alice Dixson, Sarah Lahbati, Ina Raymundo, and DJ Toni Tony.

The health and fitness competition was relaunched last July 25 with a more inclusive and relevant #StayStrongPilipinas theme. To signal its resumption, Century Tuna released a rousing video via its official Facebook page (https://www.facebook.com/centurytuna), featuring Century Tuna celebrity ambassadors Nadine Lustre and Alden Richards with the Superbods finalists urging everyone to stay strong and to continue pursuing their dreams of a healthier future through proper diet and exercise.

To relive the “Century Tuna EverybodSuperbod 2020” finals, visit and follow
Century Tuna’s Facebook page, @centurytuna or Instagram @centurytunasuperbods.

World Cycling Day: Pru Life UK shares beginner cycling tips in the new normal

Recognizing the value of cycling both as a hobby and a sport, leading life insurer Pru Life UK joins various global organizations in celebrating World Cycling Day which is commemorated in September, with activities like the annual PRURide PH and the inaugural My Prudential RideLondon (My PRL), the virtual version of the world’s largest cycling festival.

World Cycling Day is celebrated to promote sustainable transportation, reduction in traffic congestion and air pollution, and renewed harmony with cities as better places to live in.

“The extraordinary times we live in now highlight the massive role cycling plays in the new normal. It is an ideal mode of transportation as we are encouraged to practice social distancing guidelines. Additionally, it helps us maintain a healthy and active lifestyle,” says Allan Tumbaga, Pru Life UK Senior Vice President and Chief Customer Marketing Officer.

Cyclists enjoy a multitude of physical, mental, and emotional benefits. Riding a bike is an aerobic workout and is good for the heart, brain, and blood vessels. It also releases endorphins, the body’s feel-good chemicals, while decreasing cortisol, a stress hormone. Moreover, it helps maintain thinking, learning, and judgment as riders age.

Filipino cyclists share their tips and tricks
To further encourage Filipinos to try the sport, participants of the recent My PRL share insightful beginner tips on cycling.

Returning Prudential RideLondon participant and journalist Bim Santos is a casual cyclist who enjoys exploring the challenging climbs and lush pastoral areas in his hometown, Rizal. What he describes as a pastime became an integral part of his life especially when public transportation ground to a halt.

He stresses the importance of researching the kind of bike suited for you. He says, “There are as many bikes to ride as there are as many personalities imaginable. Narrow down the main reasons why you want to hop on the saddle, then do a cursory due diligence by researching what bike type will conform to your objective.”

Santos also recommends easing into cycling instead of rushing into it. “Be confident at whatever leisurely pace you will have at the beginning. Don’t be pressured if an athletic cyclist with an expensive-looking road bike zips past you. Just relax, ease your grip on the handlebar, pace yourself, and enjoy the ride,” he adds.

Meanwhile, sales manager and PRURide PH 2019 participant James Orlanda, treats cycling as his form of exercise and stress relief. According to him, it helps reduce anxiety especially when he is feeling overworked or exhausted.

To fully enjoy the sport, he advises aspiring cyclists to condition their body, enhance their mental alertness, and combine it with a healthy diet. Orlanda also highlights the importance of wearing the proper gear, such as a helmet, a cycling jersey, socks, appropriate shoes, sunglasses, and reflectorized lights.

Both Santos and Orlanda completed their MyPRL races last month. They were joined by Pru Life UK employees Ryan Benguelo, Nelsi Rabe, Ryan Lamayo, and Marvin Pacis, all previous PRURide PH and Prudential RideLondon race finishers.

For Benguelo, he says planning one’s route is a must, especially amid the pandemic where travel restrictions are in place for most areas. He suggests visiting places less travelled by people like mountain trails, barrios, or barangay roads that are far from the city.

On the other hand, Rabe gives importance to having both the right gear, and mental and physical mindset when cycling. “Conditioning both the mind and body is essential in cycling. This includes doing the right pre-cycling exercise, eating the right diet, and hydrating yourself,” she says. Moreover, she promotes finding cycling buddies to make the ride more enjoyable even while practicing social distancing.

Continuing its commitment to health
“We will never get tired promoting the invaluable contributions of cycling to our mind and body. It is part of our We DO Health promise to help Filipinos achieve holistic health and improved well-being. There is no better time to consider cycling than now, or more significantly, during the World Cycling Day,” Tumbaga adds.

After its participation in MyPRL, the life insurer will be hosting the Virtual PRURide PH in November where beginner, recreational, and professional cyclists can experience the thrill of racing in the comfort of their homes and around their hometowns.

Meanwhile, cyclists and the public can also download PULSE, Pru Life UK’s all-in-one health management app, where they can register and join the Cycling – PRURider Community. It allows users to connect with other cyclists and share their experiences, knowledge, and tips on the sport, as well as to get further announcements and updates on PRURide PH.

For more information and updates, visit facebook.com/prulifeukofficial.

Pru Life UK lauds Filipino cyclists in the inaugural My Prudential RideLondon

Pru Life UK lauds the Filipino cyclists who joined the inaugural My Prudential RideLondon – the virtual edition of the world’s biggest cycling festival. The event attracted thousands of professional and recreational cyclists from 70 countries across the world for a celebration promoting cycling as a fun fitness activity.

Due to the pandemic, Prudential RideLondon shifted online this year and was powered by an app to make the experience more immersive. Over the course of nine days of cycling in their home countries, riders travelled a total of 212,043 kilometers – equivalent to circling the globe five times.

“Despite being thousands of miles apart, cyclists all over the world felt the rush of being part of My Prudential RideLondon. By tapping the power of technology, we were able to unite all participants and further our advocacy of bike-riding as a healthy and sustainable mode of transportation,” says Allan Tumbaga, Pru Life UK Senior Vice President and Chief Customer Marketing Officer.

Organized by Pru Life UK’s parent company Prudential plc, Prudential RideLondon first took place in 2013 as a legacy event from the London 2012 Olympics. In its seventh year, the new format of the event enabled participants to virtually cycle and experience various distances and courses based on the actual routes around the United Kingdom capital.

Through the My Prudential RideLondon app, GPS tracking tallied the cyclists’ distances and calculated their speed on the Surrey 19-, 46- or 100-mile routes. Meanwhile, the FreeCycle event was open for everyone, including those with self-propelled wheels like a wheelchair, push scooter, skateboard, or roller skates. All successful participants received a digital certificate with their completed route and time.

More than 11,000 people signed up across the globe including returning Prudential RideLondon cyclists who got to reminisce about their past rides, despite biking in their hometowns. Among the repeat RideLondon finishers were Pru Life UK employees Ryan Benguelo (2019 Surrey 100 finisher) and Nelsi Rabe (2019 Surrey 46 finisher), Ryan Lamayo (2018 Surrey 100 finisher) and Marvin Pacis (2017 Surrey 46 finisher), who all completed this year’s Surrey 46-mile course. Meanwhile, journalist Bim Santos also finished the Surrey 46 course with Rabe last year.

“I cycled in Rizal and it was challenging because it was cold and foggy there that day. But after completing the Surrey 46 ride, I felt really fulfilled the same way I was at Prudential RideLondon. Although the cycling event went virtual, I’m still grateful for being able to promote the benefits of cycling to my friends on social media,” shares Santos.

Meanwhile, Speed Magazine media sales manager James Orlanda treated his My Prudential RideLondon as coming full circle following his PRURide PH participation last year. Completing the routes of Surrey 46 in the roads of Alabang and Cavite was quite tough, but Orlanda deemed the experience was definitely worth it. “I got to challenge myself and was even able to exceed my performance in PRURide PH last year. Furthermore, it helped me refresh my mental state and experience another novel adventure with my bike,” says Orlanda.

Globally, some notable participants included Guinness World Record holders Cat Dixon and Raz Marsden; England rugby’s World Cup-winning captain Martin Johnson and players Leon Lloyd, and Martin Corry; professional surfboarder and former Love Island contestant Laura Crane; and two-time Winter Olympian Aimee Fuller.

The success of My Prudential RideLondon benefited many charities that support health frontliners, cancer patients, refugees, and other underprivileged communities that were affected by the COVID-19 pandemic.

Under its We DO Health initiative, Pru Life UK previously sent official Philippine delegations to London for four consecutive years, including celebrity ambassadors Gretchen Ho (Surrey 46 finisher), and Kim Atienza and Zoren Legaspi (Surrey 100 finishers). As a life insurance company, PRU Life UK is committed to advocate healthy living and financial security among Filipinos.

“During these challenging times, Pru Life UK stays true to its commitment to helping Filipinos take charge of their health. We hope to be able to emulate the recent success of My Prudential RideLondon with our very own PRURide so that more will be inspired to adopt cycling as a means to stay fit and healthy in the new normal,” adds Tumbaga.

Thousands get on their bikes for first weekend of My Prudential RideLondon

Amy and Emily Bovington, plus four cousins, formed Team Bov and cycled 100 miles to raise money for Pancreatic Cancer UK in memory of their father Graham. They are pictured at Arsenal’s Emirates Stadium where Graham was a season ticket holder.

Thousands of riders got on their bikes this weekend to raise crucial funds for charities during the first two days of My Prudential RideLondon – the world’s greatest festival of cycling.

Participants from across the country took on challenges over a range of distances and on a variety of wheels, including bicycles, tandems, Brompton bikes, roller skates, scooters and skateboards.

The virtual event was originally planned for just this weekend (August 15-16), the dates on which this year’s Prudential RideLondon was scheduled to be held on the streets of London and Surrey before being cancelled due to the Covid-19 pandemic.

However, the adverse weather conditions experienced across much of the country over the past two days prompted a decision to extend My Prudential RideLondon until Sunday 23 August, enabling people to postpone their challenges should they wish.

But though the weather was wet and wild for many, it did not stop thousands of participants from completing their challenges over the weekend. Some of the eye-catching stories include:

* World Cup-winning skipper drives team on again: England rugby’s World Cup-winning captain Martin Johnson and a team of sports stars that included fellow England and Leicester RFC team-mates Leon Lloyd and Martin Corry cycled 100 miles in tough conditions around Leicestershire. They were raising money for Switch the Play Foundation, a charity created by Lloyd, to help sports people as they transition into retirement.

● Riding to remember: sisters Amy and Emily Bovington plus four cousins completed 100 miles to raise money for Pancreatic Cancer UK in memory of their father Graham who died of the disease one year ago. The ride passed many of the most important things in Graham’s life including Arsenal’s Emirates stadium – where he was a season ticket holder – his workplace and his parents’ house. Pancreatic Cancer UK would have been the Charity of the Year for the Prudential RideLondon-Surrey 100 at this year’s event.

● Extreme sports stars come together: professional GB surfboarder and former Love Island contestant Laura Crane and two-time GB Winter Olympian Aimee Fuller cycled 100 miles.

● Guinness World Record breakers take on one extra challenge: friends Cat Dixon and Raz Marsden broke a Guinness World Record in March when they completed an around the world cycle on a tandem. The pair finished their epic challenge in 263 days, 8 hours and 7 minutes- and just before the UK went into lockdown! The pair decided to take on an extra challenge – My Prudential RideLondon-Surrey 100 – to try to get their fundraising to over £40,000 which they have now successfully done.

● Medical team ride for research: a team from Harrow’s Northwick Park Hospital, which was one of the hospitals at the forefront of London’s response to the Covid-19 pandemic, completed 100 miles to raise money to continue heart research at the facility.

Hugh Brasher, Event Director of Prudential RideLondon, said: “It has been incredible to see how many people have been out this weekend, many in unfavourable weather conditions, and completed a My Prudential RideLondon challenge.

“At a time when charities need our help more than ever, My Prudential RideLondon has demonstrated, like The 2.6 Challenge before it, how the British public is prepared to rally together to do everything in its power to help.

“From a World Cup winner like Martin Johnson cycling 100 miles to people going out for their first ride, it has been a truly remarkable effort from all those who have taken part.

“The great news is My Prudential RideLondon is now continuing until next Sunday (23 August) so it gives anyone who hasn’t yet taken part time to register, create their own challenge and set up a fundraising page. It’s completely free and it’s great fun, so let’s keep the momentum going.”

Participants in My Prudential RideLondon are able to choose from four challenges based on the traditional event weekend. There are 100, 46 and 19-mile options, plus FreeCycle which allows you to set your own distance (minimum 1km).

By using the My Prudential RideLondon app, participants are able to track their own ride, compare it to the actual Prudential RideLondon routes, get a personalised finisher’s certificate and finisher selfie frames.

Entry is completely free and every rider aged over 18 who registers has the option of entering a fantastic competition that has 25 top-quality prizes available including a brand new Brompton bicycle valued at more than £1,000, a High5 nutrition bundle worth £250 and top-of-the-range cycling equipment including a SRAM groupset and Zipp wheels.

Go to www.myridelondon.co.uk to sign up for free.

Coach Run Rio tips before the Run

Is it your first time running? Are you worried about sustaining injuries or running out of breath even before you can reach the finish line?

Fear not as international marathoner and RUNRIO, Inc. president Rio de la Cruz shares his expertise with beginner runners in preparation for Maxicare MAXIFEST: Live Your Best Life, Maxicare’s biggest health and wellness event.

Whether you are a rookie runner or a seasoned health enthusiast, here are some pointers from Coach Rio that can help you gear up for the race:

Remember to warm-up. Aside from increasing your heart rate, a good warm-up is important because it makes your muscles flexible and gives enough oxygen to endure the physical activities you’ll be doing. This will prevent your body from feeling stiff and sore after running. You can get ready by jogging or walking briskly for 20 to 30 minutes before the actual run.

Listen to your body. Push but don’t force – that is what your mindset should be when running. If you are just a beginner, it is okay if you won’t be able to run as far or as fast as other runners. When you feel your feet or the side of your torso hurting, take time to stop or slow down.

Learn proper running footstrike. According to Coach Rio, the way you plant your feet on the ground makes all the difference. There are three common running footstrikes: heel style, where your heel hits the ground first; the forefoot style, where you run on the ball of your foot; and the midfoot style, where most of your foot hits the ground at once – this is the most neutral running footstrike because it balances out your weight.

Try out some functional exercises. Functional training is a way to strengthen the body by doing exercises that mimic everyday movements just like lifting groceries or walking up the stairs. These exercises play a crucial role in boosting endurance, improving balance and posture, and enhancing strength and agility.

For this year’s MAXIFEST, the country’s leading HMO has partnered with RUNRIO, Inc., one of the premiere race organizers in the country, for the Maxicare MAXIFEST run which features different running courses and distances for all sorts of runners. There will also be a Maxicare Market, a one-stop shop for ready-to-eat plant-based alternatives.

The highlight of Maxicare MAXIFEST 2019 will be the attempt to set a new Guinness World Record that aims to help support the children of Kythe Foundation, the beneficiary of the event. Kythe Foundation, Inc. is a non-profit, non-stock organization aimed towards improving the quality of life among hospitalized children with cancer and other chronic illness.

Registration to Maxicare MAXIFEST is ongoing. Simply visit https://www.runrio.com/race/registration/maxifest-2019. For more info, log on to https://www.maxicare.com.ph or https://www.facebook.com/maxicarehealthcarecorp/.

Maxicare Healthcare Corporation: One of the pioneers in the health maintenance organization (HMO) industry was established in 1987 by an esteemed group of doctors and businessmen with the vision to deliver a better healthcare system. Three decades later, Maxicare has progressed into becoming the No. 1 HMO* in the country, continuously providing comprehensive healthcare programs via its wide network of medical providers and strengthened customer support.

Maxicare has more than 1.2 Million Members, more than 56,000 affiliated Doctors, more than 1,000 affiliated Hospitals and Clinics, 3,800 Dental providers, 8 Primary Care Centers and 13 Helpdesks, 9 Satellite Offices, 5 Exclusive Wings.

Pru Life UK brings PRURide PH 2020 to Clark, Pampanga

Pru Life UK kicks off its UCI 2.2 PRURide PH 2020. From left: PRURide PH ambassador and actor Zoren Legaspi, Pru Life UK Senior Vice President and Chief Customer Marketing Officer Allan Tumbaga, PRURide PH ambassador, TV host, and athlete Gretchen Ho, PRURide PH Event Director Ian Alacar, and event host Vince Velasco.

Pru Life UK is set to launch another edition of PRURide PH, the country’s biggest cycling festival. In 2020, Pru Life UK is bringing its high-octane races to Clark, Pampanga, taking place from March 11 to 15.

Next year’s edition is expected to welcome more than 2,500 cyclists, including 18 local and international professional teams, who will race in 10 categories. Competing participants can join the Virtual PRURide, and PRURide Criterium which feature different races, including fixed gear, road bike, and mountain bike races. Meanwhile, non-competitive rides such as the Gran Fondo is perfect for families, beginners and hobbyists, while the Striders Cup is for children aged two to six, who will race using non-pedal bikes. The event next year will also include the Fun Cycle, a new cycling activity meant for Pru Life UK agents and employees.

Another highlight of the event will be the PRURide UCI 2.2 Stage Races, a three-day race accredited by the Union Cycliste Internationale (UCI), the world’s governing body for cycling,which will allow cyclists to chalk up points to advance to bigger international competitions. This is PRURide’s second year to be included in the UCI World Calendar.

“We are excited to launch PRURide PH 2020 after the success of our first three editions. Since becoming UCI 2.2-accredited in 2019, PRURide PH is expected to grow bigger and become more exciting,” shares Senior Vice President and Chief Customer Marketing Officer Allan Tumbaga. “It is now a five-day marquee featuring recurring cycling activities made more thrilling with the addition of new routes in Clark and Tarlac. With these, we aim to offer the best PRURide PH yet to our recreational and professional cyclists from the Philippines and Asia.”

The festival will also usher the return of PRURide PH’s celebrity ambassadors, Gretchen Ho, Kim Atienza, and Zoren Legaspi. Together with other participants, they are expected to compete in various full-powered festival rides.

Launched in 2016, PRURide PH aims to engage the growing cycling community in the Philippines, raise awareness on cycling as a sustainable alternative mode of transport, and promote health and wellness through Pru Life UK’s We DO Health commitment.

“Through PRURide PH, we want to show that having an active lifestyle can be a fun activity enjoyed by friends and families. At the same time, we hope to inspire others to get on a bike and start their own fitness journeys,” adds Tumbaga.

To register and know more about PRURide PH 2020, visit https://www.pruride.ph. Early-bird discounts and limited-edition freebies are also offered to participants who will register on or before December 31, 2019. All registered participants will receive a PRURide PH 2020 race kit, while all finishers will be given a finisher medal. Over PHP 2 million worth of cash prizes will be given away.

Prudential RideLondon promotes an inclusive cycling community

Cyclists from all over the world gathered in the United Kingdom for Prudential RideLondon last weekend, August 3 to 4. The world’s largest cycling festival witnessed 100,000 participants clock in more than three million miles across seven events.

Sponsored by British financial services giant Prudential plc, the annual festival is composed of a series of events for amateur cyclists and professionals that culminates in the London-Surrey Classic.

“The race is known for its high-octane categories, but we also maintain a friendly atmosphere that welcomes riders from all walks of life and expertise levels. Cycling is for everyone, whether they are professionals, amateurs, or hobbyists,” shared Prudential plc Communications Director John Oliver.

The Surrey 46 is a 46-mile route perfect for younger and amateur cyclists who want a taste of adrenaline. Meanwhile, families and those who want to enjoy the day on traffic-free roads can participate in the FreeCycle category. Beginners can join ride leaders who can accompany them at a relaxed and easy pace. This category also has an Inclusive Cycling Hub, where riders with disabilities can use adaptive bikes.

This welcoming environment is the result of the London mayor and the local transport unit’s goal of encouraging more people to cycle often. As part of the city’s program, the government has created more bike routes, infrastructures, parking spaces, community projects, and events. The program also works with schools and businesses to provide free bicycle training.

The growing interest in cycling can be seen in the city thanks to these efforts. Transport for London anticipates tens of thousands of locals to take up cycling after engaging in the event. The accessibility for bikes in the UK capital makes cycling the most popular transport option, especially during rush hour.

The vibrant cycling community is similarly growing in Manila. In fact, in a survey conducted by Pasig City Government’s City Transport Development & Management Office, 62% respondents who are non-cyclists have considered biking. Local government has started to roll out initiatives in an effort to promote cycling as a way to commute among Filipinos. For instance, bike lanes around the capital and neighboring cities like Pasig are increasing. In addition, legislators have proposed development of policies, infrastructure, and facilities to properly integrate bicycles as part of the public transportation system.

Pru Life UK aims to support this growth through its local efforts in promoting the activity. Earlier this year, PRURide PH 2019 witnessed more than 2,500 cyclists from across Asia take part in the Philippines’ largest cycling festival with 18 categories.

In addition, the British life insurer’s support and delegation to Prudential RideLondon was part of its We Do Health, a campaign to encourage healthy living in the Philippines. Celebrity ambassadors Kim Atienza, Gretchen Ho, and Zoren Legaspi joined the Gran Fondo, a non-competitive race in 30, 60, and 100-kilometer rides. As a continuation of their journey, they represented the Philippines in Prudential RideLondon, joined by Pru Life UK employees Kahlil Robles, Ryan Benguelo, and Nelsi Rabe.

The three celebrity ambassadors carry the advocacy of promoting health and fitness among Filipinos.

“As a life insurance company, we show our commitment to promoting healthy living and financial security,” said Senior Vice President and Chief Customer Marketing Officer Allan Tumbaga. “We hope to reach more Filipinos and send a message across that health plays a big role in the quality of our life. And cycling is an affordable, fun, and easy way to achieve this.”

About Pru Life UK
Established in 1996, Pru Life UK is the country’s pioneer of insuravest or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated investment-linked life insurance policies in the country. Since its establishment, Pru Life UK has expanded its reach to over 160 branches in the Philippines, with the biggest life agency force of more than 31,000 licensed agents, and has emerged as one of the country’s top three life insurers based on the Insurance Commission’s 2018 rankings in terms of new business annual premium income.
Pru Life UK is a subsidiary of British financial services giant Prudential plc. Headquartered in the United Kingdom, Prudential plc has an extensive network of life insurance and mutual funds operations around the world covering Europe, the United States (US), Africa, and 14 markets in Asia. Its regional office, Prudential Corporation Asia, is based in Hong Kong. Prudential plc has over 26 million customers worldwide and manages £657 billion of assets as of December 31, 2018.
Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies). Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

For more information: www.prulifeuk.com.ph
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JOIN THE KLEAN FIGHT!

Today’s athletes are more sophisticated in their buying and selecting behavior than ever before. The age of information has pushed the envelope in ways that athletes know exactly what they want, what to look out for, and where to get it. Consumer insight has evolved tremendously. Brands are now churning out products engineered to the exact specifications of athletes. The world of sports nutrition has kept pace.

It is apparent that championship athletes are keen on looking for the best available products to take them to that next level. Popular opinion will say there are no secrets to greatness other than proper coaching, hard work, and elite level preparation. But is that all there really is to it? Athletes of any sport will attest that proper nutrition is tantamount to winning at any level. And winning is a way of life.

With this rationale, Klean Athlete products are manufactured through a simple paradigm: provide formulas that are proven through sound science, support your active lifestyle, and give you everything you need — and nothing you don’t. It offers a product line made BY championship athletes, FOR championship athletes. These products have undergone the most rigorous and state of the art tests to ensure that they are made BY the best, FOR the best. The Klean Athlete product line includes supplements for the specific purposes of a workout: Isolate Whey Protein, Electrolytes, Endurance D-Ribose Chews, and Recovery Drink.

The thrust of Klean Athlete was always to raise the bar of sports nutrition, especially in terms of information and education through maximizing the platforms available to us today. Products are certified through the National Sanitation Foundation (NSF) International, which ensures that they are of premium quality and pass international standards for food safety.

Not only is Klean Athlete NSF Certified, it is NSF Certified for Sport®, a certification level which was created to meet the growing demands of athletes, coaches, and healthcare professionals to guarantee that sports supplements are free from banned substances. Every product that carries the NSF Certified for Sport® mark has undergone stringent laboratory testing to confirm content, purity, and compliance. This is especially relevant today as the sports associations and sanctioning bodies have doubled their efforts to crack down on doping and banned substances. To date, Klean Athlete is the only line of NSF Certified for Sport® nutritional supplements available in the Philippines.

Consumers with dietary restrictions will also be happy to note that the complete line is formulated without wheat or gluten and contains no artificial coloring, flavoring or sweeteners.

Klean Athlete is the clean choice for complete nutrition for athletes, promoting peak performance by fueling and fortifying with a solid nutritional base to fully support an athlete’s training and overall well-being, thus making it the new frontier for sports nutrition.

MEET THE KLEAN TEAM

As Klean Athlete has been expanding globally, its introduction to the Philippine market has also been taking stride. Klean Athlete is now advocated by our very own team of world class athletes who live, train, and compete at the highest level. The Klean Athlete Ambassadors were introduced recently at venue partner, The City Club at Alphaland Makati Place. Get to know more about the ambassadors initiating the Klean Fight!

Elle Adda is a multi-sport practitioner of Yoga, Running, Mixed Martial Arts, Crossfit and Obstacle Course Racing. Elle’s versatile and dynamic scope of the human body has also allowed her to build the fitness and wellness community as well as to spread awareness through various platforms and her advocacy as a Klean Athlete Ambassador.

Amy Berezowski is the CEO and Head Coach of the Philippines’ first exclusively women boxing clubhouse – Empowered Clubhouse. She’s a professional boxer and she uses Klean Athlete to make sure that she has everything she needs to stay at the top of her game in and out of the ring.

Mark Hernandez uses Klean Isolate and Klean Recovery to give him the endurance and mental focus in training and racing as a triathlete. Being a champion runner, swimmer, and cyclist all in one is never easy and Mark ensures that his body is getting all the right fuel it needs.

Multi-sport coach Jojo Macalintal is the owner and head coach of Trimac Coaching. Klean Athlete gives Coach Jo that boost of clean energy that keeps his body and mind in shape, ready to face any challenge.

Triathlete Pablo Sospedra Miro’s secret to success is hard work and passion. There are no shortcuts. Being able to train regularly is gives him an edge on his competitors, this is where Klean products come in. They help him maintain his body’s strength by giving the nutrients and boost he needs. No matter where or what season he is competing.

As a triathlete who travels the world, racing in different climates and terrains, Fabio Duque knows the value in keeping his body in top shape. As a Klean Athlete, he knows that what goes into his body is just as important as his training.

Ignacio Escaño is a student athlete who understands at this early age that proper nutrition will pave the way for a long and successful career. He uses Klean Athlete to ensure proper preparation, leading to peak performance when he represents the Philippines as a member of the national team in baseball.

Regenerative medicine research specialist Dr. Ben Valdecañas is Klean Athlete’s brand consultant and key opinion leader. He lends his knowledge on optimizing health and human performance to Klean Athlete, ensuring that its claims are medically proven, safe, and effective.

Klean Athlete Nutritional Supplements are exclusively distributed by Klean Athlete Philippines and readily available in-store at Apotheca Integrative Pharmacy and online via Klean Athlete PH on Shopee and Lazada.

Join us and start being a Klean Athlete today!

For more information, please contact:

Jenifer Lapid
Klean Athlete Philippines
6F Twin Cities Condominium, 110 Legazpi St., Makati City
(T): (02) 838-4350 | (02) 845 1350
(M): (+63917) 705 5436‬
(E): jen@kleanathlete.com.ph
Website: www.kleanathlete.com.ph

For other inquiries, reach us at: info@kleanathlete.com.ph

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