Collaborative partnerships for climate resilience

The Philippines tops the list of countries with the highest disaster risk, thus building our capacity to respond, bounce back and adapt to intensifying climate impacts is a nationwide priority and shared responsibility.

“Any program that aims to build climate resilience requires strong partnerships and working together across all sectors,” said World-Wide Fund for Nature Philippines (WWF-PH) Executive Director, Katherine Custodio at the breakout session of the 7th Annual Conference of the Association of Pacific Rim Universities – Sustainable Cities and Landscapes Conference and Student Symposium 2024 (APRU-SCL 2024).
“There is definite opportunity for platforms or networks to come together and bring to life our national policies and our commitments, but for these to succeed, there needs to be sincere effort and openness to work across different sectors and disciplines,” said Custodio. The session on creating connections and partnerships was hosted by Jonas Marie Dumdum, Senior Consultant and Sustainability Service Lead of Nomura Research Institute (NRI) Manila Branch.

Jonas Dumdum of Nomura Research Institute (NRI) Manila and World-Wide Fund for Nature (WWF)-Philippines Executive Director Katherine Custodio on Collaborative Partnerships for Climate Resilience, at the breakout session of the 7th Annual Association of Pacific Rim Universities – Sustainable Cities and Landscapes Conference and Student Symposium 2024 (APRU-SCL 2024) Conference on Advancing Sustainable Cities and Communities through Science, Technology, and Innovations, is hosted and organized this year by the University of the Philippines Los Baños (UPLB).

“Finding the right champions within the company – that’s very important. It helps to engage the leaders from the top,” said Custodio, who has seen the history of the shared goals between the NGO and its many corporate partners over the years.

Ms. Jessica Bianca Sy, Lead Executive for Design, Innovation and Strategy for SM Prime and SMDC, shares her insights on sustainable and climate-resilient integrated properties.

WWF-Philippines and SM Prime Holdings, Inc., (SM Prime) have partnered on successful programs such as the YOUth are the Future, the annual Earth Hour campaign with SM Supermalls, SM Hotel’s Sustainable Diner, and the Hamilo Coast Sustainable Development project that’s now in its 14th year.

“At SM Prime, we dream big for our shared future. True prosperity transcends financial success. Our commitment to developing sustainable integrated properties is matched by our efforts to foster vibrant, inclusive communities wherever we build legacy properties that weather the challenges of time and that last for generations,” said Ms. Jessica Bianca Sy, Lead Executive for Design, Innovation and Strategy for SM Prime and SM Development Corporation (SMDC), during the event.

As one of Asia’s leading integrated property developers, SM Prime believes that taking the right climate action must be grounded in science and endeavor to transition to a net-zero economy. SM Prime’s partnership with WWF-PH ensures that its near and long-term science-based targets for 2030 and 2040, align with the global commitment to achieve net zero by 2050.

“WWF-PH is pleased to work with SM Prime on their decarbonization efforts through our Corporates for a Better Planet Initiative (CBPI) program. Companies such as SM Prime are guided in identifying climate-related risks, working on a roadmap, and publicly committing to their science-based targets,” said Custodio.

“Change does not happen overnight. This is something we have learned in our work with communities all over the country. True partners are willing to work together for a long time, and actively listen to each other,” said Custodio, when asked by Dumdum about climate partnerships and shared purpose. “When your project positively impacts people’s livelihood and wellbeing – when people’s lives improve in a durable way, that’s when you know you’ve created an impact,” she said.

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon on integrated property development and onward to building sustainable cities of the future. 

The 7th APRU-SCL 2024 is hosted and organized this year by the University of the Philippines Los Baňos, at the SMX Aura Convention Center, from August 6-8, 2024. For more information, email: hspdconf@up.edu.ph or visit the website: dcerp.che.uplb.edu.ph/ichspd.

SM City Baguio’s rainwater treatment facility: A model for water sustainability

SM City Baguio is making significant strides in water stewardship with its innovative rainwater treatment facility (RTF), launched in July 2023. In the months since, the facility has already processed over 17,111.80 cubic meters of rainwater – equivalent to 7 Olympic-size swimming pools, or enough to fill over 6,800 standard water tankers – into potable water for the SM mall’s operations and for their lessees’ use.

SM City Baguio’s groundbreaking rainwater treatment facility has treated over 17,000 cubic meters of rainwater into drinkable water.

This initiative supplements the mall’s water supply from the Baguio Water District and significantly contributes to the city’s water security and the safety of its residents. Located at the mall’s basement level, the RTF provides 30% of the mall’s total monthly average requirement for clean water that is safe for consumption and food preparation.

“There is a critical need for reliable and safe water sources,” said Baguio City Mayor Benjamin Magalong. “And SM City Baguio’s rainwater treatment facility is a commendable initiative that directly addresses this need. We hope that other private establishments can adopt similar projects for the efficient use of our water resources.”

The RTF utilizes a meticulous six-step treatment process, with equipment monitored and parameters checked in real time to ensure optimal performance. The processed water undergoes regular testing by the city’s accredited testing facility and consistently passes all water potability standards.

The rainwater treatment facility (RTF) of SM City Baguio utilizes a rigorous six-step treatment process with real-time monitoring, ensuring processed water always adheres to potability requirements.

“This facility is a testament to SM Prime Holdings’ commitment to sustainable operations and to the well-being of the communities we serve,” said Engr. Liza Silerio, SM Supermalls’ Vice President and Sustainability and Resilience Head. “By maximizing rainwater harvesting and treatment, we are not only reducing our reliance on the city’s water supply but also contributing to a healthier and more resilient Baguio City.”

The impact of the RTF extends beyond the mall itself. With reduced reliance on the city’s water supply, water haulers have been able to service more households, particularly during periods of water scarcity experienced throughout the city.

SM City Baguio’s rainwater treatment facility stands as a shining example of how businesses can play a vital role in addressing critical community needs through innovative and sustainable solutions.

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon in integrated property development and onward to building sustainable cities of the future. 

SM Prime leads the way in sustainable development, integrating sustainability into its core business strategy.

Sustainability has become a driving force across every industry. For SM Prime Holdings, Inc. (SM Prime), one of Asia’s leading integrated property developers, sustainability is elevated through a strategic framework that leverages the company’s extensive operations, significant economic impact, and cultural influence.

SM Prime’s sustainability journey began in the 1990s, guided by a focus on resilience and practicality. The company has always valued substance over style, favoring strategies grounded on real-world application rather than flashy, short-term fixes. Its strategy is built on what truly matters to the business and the community it serves, ensuring that its sustainability efforts are both effective and enduring.

In its 2023 Annual Integrated Report, SM Prime introduced its Sustainability Ambition Roadmap with a clear and powerful message: Together for a sustainable future – aligned with its vision of creating and managing innovative, sustainable, and integrated property developments that enhance the quality of life for all.

SM Prime’s sustainability strategy is built on three main goals: (1) Environmental sustainability, (2) Prosperity for all, and (3) Climate resilience.

Building on its sustainability framework of Economy, People, Planet, and Community, SM Prime identified three major goals to pursue: Environmental sustainability, Prosperity for all, and Climate resilience – all aimed to create a future marked by sustainability, resilience, and widespread prosperity by 2030, 2040, and beyond.

Under its environmental sustainability strategy are two significant programs released by the company: Net Zero by 2040 and #SMWasteFreeFuture.

Net Zero by 2040

SM Prime is committed to enhancing people’s quality of life by intensifying climate action, reducing disaster risks, investing in resilient design, protecting biodiversity, and implementing strategic corporate social responsibility programs, with its main focus on climate action toward a net-zero business. The company has been collaborating with the World-Wide Fund (WWF) for Nature-Philippines to establish science-based targets in alignment with the global commitment of a net-zero ambition by 2050.

“We understand the magnitude of the challenges we face to achieve our Net-Zero commitment. SM Prime is determined to take action and meet its climate commitments. This is one of our top agendas in sustainability,” said Jeffrey C. Lim, SM Prime President and CEO.

SM City Santa Rosa’s solar photovoltaic (PV) system has 5,772 panels at 3.088 MWp capacity and has an annual solar energy production of up to 4.292GWh.

#SMWasteFreeFuture

SM Prime launched its vision for an #SMWasteFreeFuture, in support of the United Nations Environment Programme’s (UNEP) International Day of Zero Waste. The program introduces a simple segregation scheme: Recyclable, Disposable, and Compostable (RDC), all aimed at reducing overall waste generation and increasing the waste diversion rate from landfills through sustainable disposal methods. The initiative was launched nationwide for SM employees and across all SM property groups and stakeholders.

SM Prime continues to support existing programs and partnerships that promote better waste management solutions. Initiatives such as SM Supermalls’ Trash-to-Cash recycling market, Plastic Waste Collection and E-Waste Collection programs, and regular coastal and estero clean-up activities effectively engage the community in rethinking their relationship with waste.

To address food waste, SM Hotels and Convention Corporation (SMHCC) has pioneered projects such as The Sustainable Diner with WWF-PH, diverting 198,640 kg of food waste through bokashi composting and 40,013 kg through biodigesters. SMHCC also launched Tela Tales, a program that recycles condemned linens.

SM Prime gathers the community for a #SMWasteFreeFuture.
SM Development Corporation (SMDC) recently partnered with Globe and Scholars of Sustenance Philippines for the Hapag Movement, aimed at targeting food waste and involuntary hunger affecting millions of Filipinos. “As a community, we strongly believe in our ability to contribute to solving today’s waste issues. We understand that this may seem like a daunting challenge to overcome. However, by joining forces, we can create a world that our future generations truly deserve – if we have the courage to take on this journey together,” said Hans “Chico” Sy, Jr., President of SM Engineering Design and Development Corporation (SMEDD) and SM sustainability champion.

Water stewardship

SM Prime is committed to water stewardship by implementing innovative water conservation and management practices, ensuring that properties developed are more responsive and adaptable to the changing needs of communities.

Through its sewage water treatment plants, wastewater is processed, preventing contaminated water from polluting local waterways and for reuse. The recycled water is utilized in malls for water closet flushing, air conditioning operations and landscape greening.

SM City Baguio’s Rainwater Filtration Facility addresses water security and ensures a safe and sufficient water supply for the operations of the mall and its tenants.

SM Prime Holdings, Inc.’s Chairman Henry T. Sy, Jr. receives SM Prime’s 30th Listing Anniversary Plaque from the Philippine Stock Exchange’s President and CEO Ramon S. Monzon.
Prosperity for all
SM Prime’s developments serve as catalysts for socio-economic progress, delivering tangible benefits to all stakeholders. Founded by Henry Sy, the company remains committed to his vision of bringing world-class developments to the Philippines. A vision perfectly exemplified through the Mall of Asia Complex which offers a blueprint for future cities that go beyond commercial success to embrace a holistic approach to urban development.

SM Prime celebrated its 30th year as a publicly listed company last July 23, signifying three decades of service and transformative growth in the Philippine real estate industry.

“True leadership is marked by a solid dedication to collective success. Our journey at SM Prime demonstrates the power of dreaming big and the incredible achievements that follow when you pursue those dreams with determination and hard work.” – JEFFREY C. LIM, SM PRIME PRESIDENT AND CEO

Create waves of positive change with SM at the 2024 International Coastal Clean-Up

The International Coastal Clean-Up (ICC) is back for another year and is shaping up to be the biggest one yet, taking place simultaneously on September 21 in 15 different SM Supermalls across the country: SM By the Bay at SM Mall of Asia Complex, SM Tuguegarao Downtown, SM City Tuguegarao, SM City Bataan, SM City Olongapo Central, SM City Olongapo Downtown, SM City Sorsogon, SM City Legazpi, SM Daet, SM City Puerto Princesa, SM City Roxas, SM City Cebu, SM City Seaside Cebu, SM City Mindpro, and SM City General Santos. Together, we can make a significant impact on our oceans and create a cleaner, healthier environment for all.

In 2023, SM Cares recorded more than 100,000 kg of trash collected with the help of an estimated 17,000 total volunteers from 15 SM Supermalls nationwide. This year, in celebration of its 20th year of supporting communities and creating a positive impact on the environment, SM Cares aims to double the amount of solid waste collected to 200,000 kg, eyeing a volunteer count of 20,000.

If you’re interested in joining the global movement towards cleaner seas and oceans, SM Cares is inviting you to be part of this year’s ICC!
For participants from NCR, you may register via SM Malls Online through this link: https://click.smmallsonline.com/DFqS/ICC2024
For participants from Cebu, you may register via SM Malls Online at https://click.smmallsonline.com/DFqS/ICCSMSSXSMCC
For outside of NCR and Cebu, you may visit this link: https://bit.ly/ICC2024-Registration
SM Cares is the corporate social responsibility arm of SM Supermalls, responsible for initiatives that promote sustainability and the development of the community. SM Cares’ advocacies include programs on Women and Breastfeeding Mothers, Persons with Disabilities, Senior Citizens, and Children and Youth, as well as the Bike-Friendly SM initiative, in addition to its Programs on Environment.

Embracing net zero: The Philippines’ urgent call to climate action

As we enter the typhoon season, recent extreme weather events have once again underscored the Philippines’ vulnerability to such conditions.
As the nation grapples with the potential aftermath, it is clear that being part of the global conversation on achieving net zero emissions is imperative. This typhoon has highlighted the urgency for the Philippines to be an active participant in the fight against climate change, not only to mitigate future impacts but to also contribute to global solutions.

The concept of net zero refers to balancing the amount of greenhouse gases emitted with an equivalent amount removed from the atmosphere. For the Philippines, a country frequently in the crosshairs of severe weather, achieving net zero is a crucial step towards enhancing climate resilience. The recent typhoon has made it evident that the country cannot afford to be a bystander in the global efforts to combat climate change. Instead, it must be a proactive player, advocating for and implementing strategies that contribute to the global net zero target.

One of the key areas where the Philippines can make a significant impact is by leveraging its abundant natural resources to transition to renewable energy sources. By increasing investments in solar, wind, and hydroelectric power, the nation can reduce its reliance on fossil fuels, thereby lowering its carbon footprint.

This transition is crucial for achieving net zero and offers the added benefit of creating a more resilient energy infrastructure less susceptible to disruptions caused by extreme weather.

SM Prime Holdings, Inc. recognizes the equal importance and urgency of both climate change adaptation and mitigation. As part of our strategy, we are investing 10% of our Capital Expenditure (CAPEX) in sustainability and disaster resilience design.

A significant initiative supporting this commitment is SM Prime’s pledge to achieve net zero emissions by 2040. As the country’s leading integrated sustainable property developer, we have committed to the Science-Based Targets Initiative (SBTi), a recognized global standard for corporate decarbonization targets. This makes us one of the few corporations in the Philippines to do so. To ensure our near and long-term science-based targets for 2030 and 2040 align with the global commitment to achieve net zero by 2050, SM Prime collaborates with the World-Wide Fund for Nature Philippines (WWF) through their Corporates for a Better Planet Initiative (CBPI) program.

This ambitious target is supported by concrete actions, such as the installation of onsite solar panels across various properties and strategic partnerships for renewable energy sourcing. These initiatives not only reduce the company’s carbon footprint but also set a precedent for other businesses to follow, demonstrating that sustainable practices can be integrated into core business operations.
Pledging to advance every person’s right to a better quality of life through heightened climate action, disaster risk reduction, biodiversity protection, and our strategic corporate social responsibility programs, this commitment places climate action at the forefront as one of SM Prime’s sustainability agenda.

SM Supermalls have enhanced natural lighting and improved insulation, reducing energy needs for lighting, heating, and cooling, leading to more efficient and environmentally friendly operations.

Using solar panels or other renewable energy sources lowers the carbon footprint, leading to reduced greenhouse gas emissions and decreased reliance on non-renewable energy.

Building sustainable communities: The future of cities

What makes a city thrive is a combination of how developers create opportunities for movement, synergy, and prosperity. It’s a combination of celebrating life to its fullest capacity with the community at its very heart.

“At SM Prime (SMPHI), we dream big for our shared future. True prosperity transcends financial success. Our commitment to developing sustainable integrated properties is matched by our efforts to foster vibrant, inclusive communities wherever we build legacy properties that weather the challenges of time and that last for generations,” said Ms. Jessica Bianca Sy, Lead Executive for Design, Innovation and Strategy for SMPHI and SM Development Corporation (SMDC).

The 7th Annual Association of Pacific Rim Universities – Sustainable Cities and Landscapes Conference and Student Symposium 2024 (APRU-SCL 2024) Conference on Advancing Sustainable Cities and Communities through Science, Technology, and Innovations is hosted and organized this year by the University of the Philippines Los Baños (UPLB).

(L-R): Dr. Jennifer Marie S. Amparo, Dean, CHE, Dr. Jose V. Camacho, Jr. Chancellor, UPLB, Dr. Thomas Schneider, Chief Executive, APRU, Makati Mayor Hon. Abigail Binay, Ms. Jessica Bianca Sy, SMPHI and SMDC Lead Executive for Design, Innovation and Strategy, Dr. Edgar M. Reyes, Jr., Conference Director, ICHSPD, Assoc. Professor, UPLB, and Dr. Yekang Ko, Director, APRU-SCL, Assoc. Professor, University of Oregon.

Sy joins a list of esteemed local and international professors, climate specialists, and government officials at the 7th Annual Conference of the Association of Pacific Rim Universities – Sustainable Cities and Landscapes Conference and Student Symposium 2024 (APRU-SCL 2024).

The theme for this year’s three-day conference is Advancing Sustainable Cities and Communities through Science, Technology, and Innovation.

As one of Asia’s leading integrated property developers, SM Prime’s strong track record in sustainability and disaster resilience is central to the company’s projects. In a climate-vulnerable country like the Philippines, disaster preparedness and infrastructure resilience are priorities, with a goal to scale efforts to a city level.

The rapid city growth increases energy demand, necessitating innovative and efficient renewable energy solutions. SM Prime has partnered with franchise holders to systematically manage energy use and move towards net-zero emissions.

For future large-scale master planned developments, Sy shares that SM Prime is taking a systems approach to utility infrastructure down to embedding them in the urban design guidelines at the precinct or plot level developments.

“We are developing this living framework together with our knowledge partners. Currently the ambition is to combine our efforts and actionable items under six themes of – transport, energy, water, biodiversity, built form and materials,” she said.

Sy carries this clear vision to heart as an invaluable part of the path forward. “We believe this will be the future of cities in the Philippines and we are committed to delivering it to our future generations,” she said.

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon on integrated property development and onward to building sustainable cities of the future. 

The 7th APRU-SCL 2024 is hosted and organized this year by the University of the Philippines Los Baňos, at the SMX Aura Convention Center, from August 6-8, 2024. For more information, email: hspdconf@up.edu.ph or visit the website: dcerp.che.uplb.edu.ph/ichspd. ###.

Color Game Jackpot: A Lone Winner Takes Home 303 Million Pesos!

CDC Assistant VP for Business Enhancement, Mr. Rodem R. Perez, and Casino Plus CEO, Mr. Evan Spytma, celebrate the winner of the 303 Million Jackpot in the Color Game.

Manila, August 25, 2024 – A lucky player on Casino Plus’s Color Game platform has turned a mere 50-peso bet into a staggering 303.5 million pesos jackpot. This remarkable achievement not only showcases incredible luck but also highlights the platform’s commitment to transparency and fairness in its operations.

Transparent and Fair Gaming Experience
Casino Plus is renowned for its strict operational standards and dedication to protecting user rights. Every bet and every win is processed through transparent and open procedures, ensuring all players participate in a fair gaming environment. This latest jackpot further reinforces Casino Plus as a trusted platform for its users.

Reliable Physical Presence
In addition to its online platform, Casino Plus also boasts land-based casino and an integrated resort, which are currently being upgraded to the highest standards. These ongoing enhancements aim to provide customers with more comprehensive services and high-end entertainment experiences. The continuous upgrades not only enhance the platform’s credibility but also offer additional security and assurance to its users. This blend of online and upgraded offline resources ensures that players can enjoy the fun of online gaming while experiencing superior entertainment and services at our enhanced physical facilities.

Press Conference and more
Casino Plus hosted a press conference on August 30 to detail the events surrounding this jackpot and conducted the award presentation on-site. The event was attended by distinguished representatives, media, and industry experts, making it a truly momentous occasion.

FILIPINO translation

50 Pesos lang yung tinaya, naging 303.5 Million ang biyaya

CDC Assistant VP ng Business Enhancement, Mr. Rodem R. Perez, at Casino Plus CEO, Mr. Evan Spytma, ay ipinagdiwang ang nagwagi ng 303 Million Jackpot sa kanilang Color Game.

Manila, Agosto 25, 2024 – Isang masuwerteng manlalaro sa Color Game platform ng Casino Plus ang nanalo ng napakalaking premyong PHP 303.5 milyon mula sa taya na PHP 50 lamang. Ang kahanga-hangang tagumpay na ito ay hindi lamang nagpapakita ng swerte, kundi pati na rin ng transparency at pagiging patas ng operasyon ng platform.

Transparent at Makatarungang Karanasan sa Laro
Kilala ang Casino Plus sa mahigpit nitong mga pamantayan sa operasyon at dedikasyon sa pagprotekta sa karapatan ng mga gumagamit. Ang bawat taya at bawat panalo ay dumadaan sa bukas at transparent na proseso, na tinitiyak na ang lahat ng manlalaro ay makikilahok sa isang makatarungang kapaligiran sa laro. Ang pinakahuling jackpot na ito ay muling nagpapatibay sa Casino Plus bilang isang pinagkakatiwalaang platform para sa mga manlalaro nito.

Mapagkakatiwalaang Pisikal na Suporta
Bukod sa online platform nito, ang Casino Plus ay mayroon ding pisikal na casino at isang integrated resort na kasalukuyang ina-upgrade ayon sa pinakamataas na pamantayan. Ang mga patuloy na pagpapabuti na ito ay naglalayong magbigay sa mga customer ng mas komprehensibong serbisyo at de-kalidad na karanasan sa libangan. Ang mga tuloy-tuloy na pag-upgrade na ito ay hindi lamang nagpapataas ng kredibilidad ng platform kundi nagbibigay din ng karagdagang seguridad at katiyakan sa mga gumagamit nito. Ang kombinasyon ng online at mga na-upgrade na offline na mapagkukunan ay tinitiyak na ang mga manlalaro ay maaaring mag-enjoy sa saya ng online gaming habang nararanasan ang mas mahusay na aliwan at serbisyo sa aming pinahusay na pisikal na pasilidad.

Press Conference at iba pa
Nag-host ang Casino Plus ng isang press conference noong Agosto 30 upang detalyadong ilahad ang mga kaganapan sa likod ng jackpot na ito at isinagawa ang seremonya ng paggawad ng premyo sa lugar. Ang tinaguriang kaganapan ay dinaluhan ng mga kilalang kinatawan, media, at mga eksperto sa industriya, na nagpatampok sa pagiging makasaysayang okasyon nito.

Infinix Joins Shopee’s $100 Million Milestone Brand Partners

Manila, Philippines 26 February 2024 – Infinix, the trendy tech brand crafted for young consumers, proudly announces its induction into Shopee’s $100 Million Milestone Brand Partners Club in 2024. This esteemed award recognizes Infinix’s outstanding achievement in surpassing a total sales revenue of over $100 million on the Shopee platform, in conjunction with Shopee Brands Summit 2024.

Commenting on this remarkable achievement, Lake Hu, the Chief Marketing Officer of Infinix, said, “We are incredibly proud to be inducted into Shopee’s $100 Million Milestone Brand Partners Club. This honor is a result of our close collaboration with Shopee and reflects our commitment to Infinix’s unwavering dedication to young consumers. Our brand is driven by a deep understanding of their needs and aspirations. We believe in providing cutting-edge technologies that resonate with their lifestyles, all while maintaining accessible prices.”

The Shopee $100 Million Milestone Club, established in 2021, aims to reward companies that have demonstrated exceptional sales performance in regions such as Southeast Asia. Infinix, as the only technology brand inducted into Shopee’s $100 Million Milestone Club this year, solidifies its position as a leading force in the tech industry, alongside esteemed brands in previous inductions like Samsung and Xiaomi, showcasing its unwavering commitment to innovation, accessibility, and exceptional achievements.

Infinix’s remarkable success can be attributed to various factors, including its unwavering commitment to delivering high-quality products with a superior price-to-performance ratio, user engagement, innovation, strategic collaborations, and a multifaceted marketing approach.

Last year, Infinix made waves with the launch of the GT 10 Pro, a smartphone designed specifically for mobile gaming enthusiasts. The device, featuring a cyberpunk and mecha aesthetic, boasts the powerful MediaTek Dimensity 8050 chipset, octa-core processors, and features deep collaborations with popular games like FreeFire and MLBB, elevating its users to new heights in the professional esports scene.

In addition, Infinix has made a significant impact on the vlogging industry with the launch of the Zero 30 Series. This groundbreaking smartphone, released in collaboration with the Venice International Film Festival 2023, has redefined content creation with its industry-first 50MP selfie camera lens and 4K 60FPS recording capability.

Infinix’s notable accomplishments on the Shopee platform include ranking as the best-selling smartphone brand in the mobile phones category during Shopee’s 2023 11.11 Big Sale campaign in both Indonesia and the Philippines.

Looking ahead, Infinix pledges to further deepen its collaboration with Shopee, poised to deliver a range of high-quality products and seamless services to an ever-expanding user base.
For more updates and information, visit Infinix Philippines’ official website, Facebook page, and TikTok. Be an XFan today and join the Infinix Facebook Community page.

About Infinix:
Infinix Mobility is a rapidly emerging technology brand that designs, manufactures and markets an expanding portfolio of smart devices worldwide under the Infinix brand, which was founded in 2013.
Targeting today’s youth with first in class technology, Infinix creates trendy, powerful and attainably priced smart devices that bring the latest technology on the market to users around the world at a time when they need it at a price that they want.
For more information, please visit: http://www.infinixmobility.com/

Jackie Chan joins HONOR as the newest Year of the Dragon Ambassador

Another big move in the New Year! HONOR officially announces Jackie Chan as the Dragon Year Ambassador in China

Manila, Philippines, January 23, 2024 – The No. 1 smartphone brand in China, HONOR, officially announced that Jackie Chan is the brand’s Year of the Dragon Ambassador during the HONOR Magic6 series and HONOR Porsche Design launch.

In order to connect technology to more consumers, HONOR has launched a series of New Year-themed activities, services, and benefits in the past. For this year, HONOR prepared a magical New Year’s Eve light show that combines modern technology and traditional architecture at the Taiyuan LIFE store. It was a visual feast aimed to bridge technology and art, and the collision of classics and the future to accompany consumers in 2023. On New Year’s Eve, HONOR also road-tested HONOR 100 series smartphones equipped with SLR-level photo cameras to help customers take breathtaking New Year’s photos.

In light of the symbolism of Dragon being a high-raking status, HONOR introduces Jackie Chan as the brand’s Year of the Dragon Ambassador in China, not only because the award-winning actor live up to the stature of a Dragon but also has the heart that constantly pursues excellence.

In the coming months, HONOR will work with Year of the Dragon Ambassador Jackie Chan to bring a series of exciting activities for HONOR fans and tech enthusiasts alike in China.

For more exciting news and announcements, head on to HONOR Philippines’ social media platforms for exciting announcements: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

What went down at the fun-filled Infinix Xmas Festival

The Infinix Xmas Festival last December touched many people’s lives in various ways. The month-long promotional event was the top smartphone brand’s way of thanking its fans for their unwavering support. It brought together fun-loving Infinix fans who are on the hunt for the latest smartphones.

More than anything, Infinix Holiday SparX was about letting Filipinos feel the Christmas spirit, be it through exciting Mobile Legends: Bang Bang (MLBB) games or special gifts.

The gift of giving
Infinix offered special discounts and promos on select smartphones during the Infinix Xmas Festival. Many people were able to cop the newest models as a treat to themselves or a gift to their loved ones. There was also a Lucky Draw raffle, where lucky winners took home prizes like the Infinix ZERO 30 (4G), Infinix ZERO Ultra, Ultra Smart Watch, and P10,000 worth of MLBB diamonds.

Lucky Draw winner Nina Torrejos from Cebu said she’s thankful to Infinix for giving her an Infinix ZERO Ultra during a tumultuous time in her life. “Our house burned down recently, so winning an Infinix ZERO Ultra feels like a blessing for me and my family,” she said.

Select TikTok affiliates were also able to take home Smart Watches after joining Infinix’s Go X-tra Affiliate program. JoshinTek (@nickoitek) said he felt motivated to spread the good news about Infinix’s affordability during the Holiday SparX event. “Nakita ko ang good quality ni Infinix kaya I was eager to sell it and share the good news to other people that this phone brand can suit their budget,” he said.

“Maraming salamat Infinix for having this promo. It truly helped me not just gain and engage more with my followers, it helped me have a wonderful holiday season. I hope you will have this more very soon,” said @techmno.

Partying with XFans
Infinix gathered fans, gamers, and smartphone enthusiasts to the three-day Holiday SparX event at the Market! Market! Activity Center. The event featured selling booths with discounted smartphones, experiential zones, and even a live MLBB-friendly match.

The match featured two MLBB teams, Team Pampamilya and Team Pride of Echo, and Infinix ambassadors Cherizawa and Yskaela. It was a fun and intense match-up that showcased their skills while using Infinix phones. Ultimately, Team Pampamilya with Cherizawa came out victorious against Team Pride of Echo with Yskaela. “My favorite experience sa MLBB match game is yung makaakyat kami sa stage for the showmatch! Thankful ako sa brand dahil sa opportunity na ibinigay to us,” said Mima of Team Pride of Echo.

Infinix has been the official sponsor of the MLBB Professional League (MPL), where the brand promoted the local gaming and esports scene. Team Pampamilya was also the champion during the Guard Your Goddess Miya tournament, where they also utilized Infinix phones to play their best. “Ang go-to Infinix phone namin ay yung NOTE 30 5G dahil ito yung napanalunan namin sa Guard Your Goddess Miya tournament. Napaka-smooth ng games like Mobile Legends sa Infinix NOTE 30 5G. Nakakagaan sa paglalaro, at the same time, swak sa budget,” said Team Pampamilya.

Infinix Holiday SparX also offered experience booths where fans can check out smartphones up close, including the new Infinix ZERO 30 (4G), and make memories. There was an AR photo booth to capture wonderful moments with their family and barkadas, and an area to play casual games using Infinix phones.

An exciting look at what’s to come
Infinix is already gearing up for an exciting 2024 with upcoming releases. Recently, the brand introduced the HOT 40 Pro, a powerful phone that offers a fast and fun gaming experience for under P7,000 available on Infinix’s online stores at Lazada, Shopee, and TikTok Shop.

As one of the top tech brands in the Philippines, Infinix is dedicated to providing high-quality smartphones suited to users’ gaming and lifestyle needs. The brand’s affordable price point makes it an accessible choice for techies and gamers of all ages.

Infinix Holiday SparX is just one of many events where fans can get together and experience the fun offerings that the brand has prepared. So, Infinix fans can expect more new products, upgrades, and next-level events this year.

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About Infinix:
Infinix Mobility is a rapidly emerging technology brand that designs, manufactures, and markets an expanding portfolio of smart devices worldwide under the Infinix brand, which was founded in 2013.

Targeting today’s youth with first in-class technology, Infinix creates trendy, powerful, and attainably priced smart devices that bring the latest technology on the market to users around the world at a time when they need it at a price that they want.

For more information, please visit: http://www.infinixmobility.com/