Category: Uncategorized

SM City Bataan and its 4,060-piece solar photovoltaic (PV) panels have a peak capacity of 2,376,000 kW.
As the world continues to grapple with depleting resources, the need for renewable energy has never been more urgent. Malls, as significant energy consumers, have a unique opportunity to lead the charge towards a greener, more sustainable future by adopting renewable energy solutions that can significantly reduce their environmental impact.
Understanding this, SM has been continuously ramping up its renewable energy initiatives by adopting solutions that lower its carbon footprint. One such solution is the adoption of solar photovoltaic (PV) systems, which provide clean and renewable energy by converting sunlight directly into electricity. This allows SM to reduce its reliance on fossil fuels, lower energy costs, and contribute to a greener environment.
Expanding solar power across SM malls
As of February 2025, SM is nearing full operations for the solar PV systems installed in 45 of its properties across the country, with more slated for retrofitting soon.
SM’s use of solar PV systems is just one of the many ways the company has been taking a more sustainable approach to energy use while supporting the country in achieving its sustainability goals. Its efforts continue to be recognized by reputable institutions both locally and internationally.
Industry recognition for SM’s sustainability efforts
For instance, SM’s flagship mall, SM Mall of Asia, was recognized at the 2024 Energy Efficiency Excellence Awards and Sustainable Energy Awards organized by the Department of Energy (DOE). It won the Sustainable Energy Award for a Private Institution for its solar PV system, which is capable of generating 2.7-megawatts (MW) of peak energy—enough to power 1,790 households for an entire year.
Meanwhile, SM City Butuan was recognized under the New and Existing Building category at the Association of Southeast Asian Nations (ASEAN) Energy Awards 2024 Best Practices Competition for Energy-Efficient Buildings. Endorsed by the DOE to represent the Philippines, the mall was honored for advancing energy efficiency and conservation (EEC) innovations in its design and operations.
Supporting the DOE’s Renewable Energy Roadmap
Alongside its efforts to integrate renewable energy sources into its operations, SM is also committed to supporting the DOE in achieving its targets under the Renewable Energy Roadmap 2017-2040, particularly its goal to increase the country’s renewable energy installed capacity to at least 20,000 MW by 2040.

SM City Tanza is one of the 45 SM malls with solar photovoltaic (PV) panels, numbering 2,286 units, which will produce 1,257.30 kW peak solar power.
Public-Private Partnerships for a sustainable future
SM collaborates with partner solar PV system providers under the Energy Regulatory Commission (ERC) Distributed Energy Resources program. These service contracts define the conditions of the partnership, project timelines, and the assigned malls for each provider, aligning with SM’s adoption of renewable energy.
“At SM, sustainability is a commitment. Our growing solar portfolio demonstrates our dedication to a greener future for the Philippines, in partnership with the DOE and our valued partners,” shared SM Supermalls Vice President for Corporate Compliance Group Engr. Liza Silerio.
“Together, we’re not just generating cost savings – we’re shaping a more sustainable future by supporting long-term environmental goals of our partners while contributing to the Philippines’ green transition,” said Green Heat Corporation Director Glenn Tong. Green Heat is one of SM’s solar PV system providers.

SM City Butuan with its solar photovoltaic (PV) panels.
A model for sustainable development
Beyond its environmental and economic benefits, SM’s implementation of solar PV systems serves as a progressive model for public-private partnerships (PPPs). By collaborating with the DOE, SM gains access to technical expertise and financial incentives while helping the country meet its sustainability goals. This approach promotes innovation, creates jobs, and sets a precedent for other commercial establishments to follow.
DOE’s support for sustainable energy development
“The DOE has implemented sustainable energy development strategies and institutionalized national and local capabilities, and we are heartened by the strong support we have received from both the private and public sectors,” said DOE Undersecretary Rowena Cristina Guevara in her opening address at the Sustainable Energy Awards.
To learn more about SM’s various sustainability initiatives, visit www.smsupermalls.com/smcares.

The much-anticipated second leg of the Viyline Micro, Small, and Medium Enterprises (MSME) Caravan is set to take place at SM City Baguio from February 19-25, 2025, bringing together an exciting array of MSMEs and community members for a dynamic shopping experience. This collaboration between Viyline and SM aims to boost local businesses while promoting community engagement, and the event is poised to be a game-changer for MSMEs in the region.

Discover unique finds and support local businesses at the Viyline Micro, Small, and Medium Enterprises (MSME) Caravan, happening at SM City Baguio from February 19-25, 2025.
A highlight of the event will be the presence of Viy Cortez, renowned influencer and wife of popular YouTuber CONG TV. Known for her strong online following and influence, Viy Cortez will grace the opening ceremony, adding a touch of excitement and star power to the event. Her involvement in this initiative underscores the significance of the MSME Caravan as an opportunity to elevate the community.

A variety of delicious food products, like bottled Pork Sisig Barbecue, are available at the Viyline Micro, Small, and Medium Enterprises (MSME) Caravan, which travels to SM Supermalls nationwide.
The Viyline MSME Caravan is more than just a bazaar—it’s a collaborative effort to strengthen the local economy, support budding entrepreneurs, and celebrate the diversity and creativity of the MSME sector. By bringing together small business owners, influencers, and community members, this event nurtures deeper connections and encourages greater consumer engagement.

The Viyline Micro, Small, and Medium Enterprises (MSME) Caravan cultivates a thriving MSME ecosystem through collaboration, support, and a dynamic showcase of local talent. Photo from the Viyline Media Group.
The success of the first leg of the Viyline MSME Caravan, held at SM City Bataan last January 22 – 29, 2025, has set the stage for a thrilling second installment, and this collaboration with SM City Baguio promises to take things to the next level. With the support of influential figures like Viy Cortez, the event is bound to attract a wide audience, further solidifying the importance of MSMEs in promoting community growth.

The Viyline Micro, Small, and Medium Enterprises (MSME) Caravan’s triumphant first leg at SM City Bataan paves the way for an even more exciting continuation at SM City Baguio. Photo from the Viyline Media Group.
The caravan continues to SM City Dasmarinas from March 19-30, after its SM City Baguio stop (February 19-25, 2025). See the full schedule at www.smsupermalls.com.

Empowering MSME success at SM Supermalls 
SM Supermalls champions MSME growth and sustainability by providing prime retail spaces and high-impact promotions. As home to the country’s largest MSME community, SM offers end-to-end support—from incubation to national expansion—ensuring that local businesses thrive in a highly competitive landscape. 
ABOUT SM SUPERMALLS
SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a staunch advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Grab this opportunity to grow your business with SM Supermalls today!

In a joint effort for Manila Bay, SM Prime Holdings (SM Prime), together with the Department of Environment and Natural Resources (DENR), was present for the handover of a state-of-the-art catamaran trash boat to complement the ongoing battle against water pollution. DENR received the boat last January 31, along with essential navigation and safety equipment as well as cleaning tools. The 30-foot catamaran will be operated by the DENR Metropolitan Environmental Office – South Zone and will contribute to the agency’s capacity to combat water pollution and preserve the vital marine ecosystem.

The 30-foot catamaran is designed to efficiently collect and carry up to 1 ton of waste.

Department of Environment and Natural Resources (DENR) Secretary Maria Antonia Yulo-Loyzaga (middle) receives the symbolic key to a catamaran donated by SM Prime, boosting Manila Bay cleanup efforts.
This donation strengthens the DENR’s arsenal in its multifaceted approach to cleaning Manila Bay. The catamaran will enable more efficient removal of floating debris and waste, contributing to the broader effort to improve water quality and restore the bay’s ecological health. The partnership with SM Prime exemplifies the power of public-private collaborations in tackling complex environmental challenges.
“This catamaran represents our unwavering commitment to environmental stewardship and our belief in the power of collaboration to create a sustainable future for our communities,” said SM Supermalls Vice President Engr. Liza Silerio, emphasizing the shared vision of both organizations. SM Prime’s contribution complements the DENR’s ongoing initiatives, including the Paranaque Adopt-a-River project, and underscores the importance of collaborative efforts in achieving lasting environmental improvements.

From left: Department of Environment and Natural Resources (DENR) Undersecretary Jonas Leones, DENR National Capital Region (NCR) Regional Executive Director Michael Drake Matias, DENR Assistant Secretary and Environmental Management Bureau Director Jacqueline Caancan, SM Supermalls Vice President Engr. Liza Silerio, DENR Secretary Maria Antonia Yulo-Loyzaga, and SM Prime Estate Management and Development Senior Assistant Vice President Orliber Paule at the catamaran handover ceremony.
The presence of DENR Secretary Maria Antonia Yulo-Loyzaga and other DENR officials emphasized the agency’s commitment to leveraging partnerships to achieve its environmental goals. The catamaran will play a crucial role in the DENR’s continued efforts to protect Manila Bay from pollution and preserve its valuable resources for future generations. This collaboration serves as a model for how public and private sectors can work together to address pressing environmental concerns and create a healthier environment.

The SM Book Nook Reading Festival, held on January 31, 2025, at the Book Nook in SM Aura, drew 500 book lovers of all ages for a dynamic celebration of Filipino literature and creativity. From engaging author meet-and-greets to lively performances and informative workshops, the festival offered a rich array of literary experiences.

(L-R): SM Cares Assistant Vice President Richard A. Caluyo, SM Book Nook Reading Festival co-organizer and BookShelfPH co-founder Monette Quiogue, and SM Aura Regional Operations Head Stephanie Co
Interactive storytelling and inspiration
One of the festival’s highlights was the launch of SM Book Nook’s innovative “Pass the Plot” board. This interactive activity encouraged participants to co-create a story, sentence by sentence, showcasing their collective creativity.

The “Pass the Plot” board at the SM Book Nook Reading Festival ignites collaborative storytelling, inviting participants to build a narrative sentence by sentence.
A major highlight of the event was the presence of renowned literary personalities such as National Artist for Literature Virgilio Almario (Rio Alma), Dean Tony Laviña, Hans Pieter Arao, and Jayson Fajardo. Attendees had the unique opportunity to connect with these esteemed authors, get their books signed, and engage in insightful conversations. The festival also showcased emerging talent, with popular independent authors like Therese Villarante-Langit connecting with readers and sharing their work.

National Artist for Literature Virgilio Almario (Rio Alma) inspires readers and shares his literary journey at the SM Book Nook Reading Festival at SM Aura.
A celebration of community and shared passion
A heartwarming moment unfolded when publishers and authors united for a meaningful cause—donating books to the SM Book Nook. This symbolic gesture underscored the collective mission of promoting a culture of reading and knowledge-sharing.

Authors and publishers, with SM Book Nook pioneer Shereen Sy (8th from right), unite to donate books at the SM Book Nook Reading Festival, promoting a love of reading.
Engaging activities for all ages
The festival buzzed with activity throughout the day. Attendees participated in fun quiz games, delved into historical fiction readings, and engaged in thought-provoking book club discussions. Spoken word poetry performances by teens and young adults added a contemporary flair, while a session on zines with BBZ offered a glimpse into the world of independent publishing. Publishers like Bookshelf PH, Grana Books, and Aklat Alamid showcased their latest titles, and a special session on copyright law provided valuable information for aspiring authors.

The audience is enthralled as author Bambi Rodriguez reads from her latest work.
The SM Book Nook Reading Festival proved to be more than just a book event. It was a lively community gathering, a celebration of Filipino storytelling, and a source of inspiration for both established and aspiring writers.
For more information about SM’s community programs and how you can get involved, visit: https://www.smsupermalls.com/smcares/.

The United Nations Office for Disaster Risk Reduction (UNDRR) Private Sector Alliance for Disaster Resilient Societies (ARISE) Philippines, a leading resilience network in the country, held its first annual general meeting for 2025 on January 27 at the ARISE Secretariat headquarters in MOA Square, Mall of Asia Complex. With a growing membership of 156 private sector companies, civil society groups, non-governmental organizations (NGOs), and academic institutions, ARISE Philippines is poised to significantly impact disaster resilience efforts nationwide.

Multi-sector representatives attend ARISE Philippines’ first Annual General Assembly in 2025.
Under the theme “Catalyzing Progress for a Resilient and Sustainable Future towards ARISE 2030,” the meeting was grounded in the words “Innovate, Integrate, and Elevate,” urging members to embrace new approaches, collaborate across sectors, and raise the bar for disaster resilience standards.

ARISE Philippines Board Members (from left): Dr. Ma. Teresita Medado, Sylvestre Barrameda Jr., Austere Panadero, ARISE Philippines Co-Chair Engr. Liza Silerio, ARISE Global Board Member Vice Admiral (VADM) Alexander Pama, Raymond Rufino, and Michael Rellosa (not in photo: Rosemarie Rafael and Jessica Bianca Sy)
The Co-Chair representing the private sector, Engr. Liza Silerio, welcomed the collective and expressed her gratitude for the network’s role in promoting community resilience and sustainable progress. For the public sector, Office of Civil Defense Undersecretary Ariel Nepomuceno emphasized the importance of engineering solutions in disaster preparedness and highlighted the critical role of committed private sector leaders in building a more resilient nation.
Chief of Office UNDRR Regional Office for Asia and the Pacific Marco Toscano-Rivalta, in a video message, commended ARISE Philippines for its outstanding contributions to disaster risk reduction. “I extend my profound gratitude for ARISE Philippines’ exemplary leadership and contributions,” he stated. He referenced the Asia Pacific Ministerial Conference for Disaster Risk Reduction held in Manila last October 2024, saying, “Your efforts were instrumental to the event’s success. ARISE has showcased the power of public-private partnerships and set the benchmark for other regions to follow.”

Member companies pledge their participation in ARISE Philippines’ seven new programs.
ARISE Global Board Member Vice Admiral (VADM) Alexander Pama, ret., was present to bolster the local network and guarantee its support to the international alliance. A highlight of the meeting was the unveiling of seven ARISE Philippines Materials and Knowledge products by the ARISE Board of Directors. These resources are designed to support members in implementing resilience-building initiatives. The meeting also included a call to action for members to actively participate in seven new programs to be initiated this year.

Mr. Hans Sy, ARISE Philippines Chairperson for the Private Sector, addresses members and observers.
In his closing remarks, ARISE Philippines Chairperson for the Private Sector Mr. Hans Sy rallied the assembled members and observers, emphasizing the importance of unity, collaboration, and action. He urged everyone to work together to “co-create bridges for resilience,” promoting a stronger and more resilient Philippines for the next generations.
SM Prime Holdings serves as the secretariat office of the ARISE Philippines network to advocate a culture of business resilience against natural and man-made hazards. For more information, visit www.arise.ph or email secretariat@arise.ph.

A united commitment for brighter communities! Jocelyn Remigio, Program Director for Community Development of Global Peace Foundation, Leonard Faustino, Executive Director of Global Peace Foundation Philippines, together with Joaquin San Agustin, Executive Vice President for Marketing and Engr. Junias Eusebio, Vice President for Mall Operations of SM Supermalls, join hands to formalize the partnership for the All Lights Village project. This collaboration brings sustainable energy solutions and community empowerment to underserved areas, illuminating lives one village at a time.

SM Cares, the corporate social responsibility arm of SM Supermalls, has joined hands with the Global Peace Foundation (GPF) Philippines to support the transformative All Lights Village project. This partnership was solidified with the signing of a Memorandum of Agreement (MOA) on February 14, 2025, at the SM Prime Headquarters, marking another significant step forward in promoting sustainable development and empowering underprivileged communities in off-grid areas.

Straight from Taiwan, Milksha’s first concept store in the Philippines brings you fresh, natural, and authentic beverages crafted with no powders—just real ingredients and bold flavors.

Indulge in signature favorites like the texture-filled 3Q Milk Tea, the fruity Strawberry Coulis Milk, or the fragrant Jasmine Green Tea with Cloudy Cream. Whether it’s a quick pick-me-up or a treat to savor, Milksha is your new milk tea destination.

Discover more firsts at #SMSupermalls, the #HomeOfFirsts!

SM North EDSA continues to redefine the shopping and dining scene with an exciting array of new tenants across its sprawling mall. Brimming with new experiences—from Milksha’s first-ever concept store in the Philippines to exciting store openings—here’s what awaits you at The Block and beyond.

The Block: A Hub of Exciting New Stores

Step into The Block at SM North EDSA, where a fresh wave of stores and attractions awaits. From unique dining experiences to specialty shops and immersive adventures, The Block is your destination for exciting discoveries and memorable moments.

With the success of HONOR X9c 5G, the upcoming HONOR X9c Smart 5G is expected to deliver incredibly durable, value, and cost-effective experience.

Leading smart devices provider HONOR Philippines is excited to present its best-value tough smartphone, the HONOR X9c Smart 5G, building on the massive success of the HONOR X9c 5G. The much-awaited smartphone is set to be available exclusively on Shopee starting February 20, 2025.
“This new addition to HONOR is groomed to make waves with its progressive features and exceptional durability. Engineered to impress, the HONOR X9c Smart 5G combines cutting-edge technology with a sleek design, ready to elevate the smartphone era to new heights and experience,” said HONOR Philippines Vice President Stephen Cheng.
As HONOR continues to push the boundaries of durability and innovation, the HONOR X9c Smart 5G is designed for those who seek performance and toughness without compromise. Its bold features are expected to cater to a wide range of users, redefining what it means to own a smartphone.
Mark your calendars this coming February 20, 2025, and get ready to see the next phase of HONOR’s history of providing innovation, value, and durability.
For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.
In the meantime, check out HONOR’s wide array of mobile phones, tablets, and laptops at any HONOR Experience and Partner Stores nationwide or online via Shopee (https://bit.ly/HONORPHShopee), Lazada (https://bit.ly/HONORPHLaz) and TikTok Shop (https://bit.ly/HONORTikTokShop).

About HONOR 

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

Media Contacts:
Pao Oga 
PR Manager 
paoo_honor@prl.ph  
09190016898 
Denis Santos 
PR Supervisor 
deniss_honor@prl.ph 
09171745327 
Jaye Mendoza
PR Officer
jeremiem_honor@prl.ph
09997025053