Together We Ride Stronger: Shell Solidifies Support for Local Biking Community

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Kicking off at Baguio City last July, Shell Bike Fair wraps up this year’s festivities with a bang this Saturday, September 22 at the Philippine International Convention Center (PICC), Pasay City.

The biker community in the Philippines has grown exponentially as more and more riders consider two-wheeled vehicles as a more practical and convenient mode of transport. Based on the latest statistics from LTO, the number of registered motor vehicles in the Philippines has grown to 10.5 million as of 2017.

Pilipinas Shell, a reliable partner of the biker community, in making their rides better celebrates the courage and resilience of bikers as they take their daily journeys despite the difficulties that they face in weaving through obstacles on the road.

“This day is really to express how grateful we are for the support that we received from the Filipino biking community,” said Shell V-Power Brand Manager, Mark Malabanan. “As our theme says, together we ride stronger. We are honored to be chosen as their partner on the road, being there with them through the years. And, as we have for more than a hundred years, Pilipinas Shell continues to strive to make life’s journeys better for all motorists.”

Participants were treated to special offers from Shell and event sponsors as well as exciting games and booth activities. Performances by Rico Blanco, Rocksteddy, and other local acts also rocked the event alongside celebrity guests Daiana Menezes, Yam Concepcion, and Phoebe Walker.

Five winners each brought home scooters or motorcycles that were raffled off as major prizes: Honda CBR150, Yamaha Mio i125, and Suzuki Raider J115. The biker community was also given the chance to express their creativity through the Modified Bike and Helmet Design contests.

The highlight of the day was the announcement of the big winner of Shell Outriders: the nationwide search for the best bike club.

A total of 17 finalists representing Luzon, Visayas, and Mindanao were picked out through careful screening of hundreds of entries received over the past two months. The chosen clubs set up creative displays at the convention hall to showcase their love for riding and how they exhibit personal and social courage. The champions received a cash prize of PHP 100,000.00 and fuel vouchers worth PHP 50,000.00.

“We put up this search because we want to recognize bike clubs who exemplify the brand values and ideals of Shell. We were amazed to see how passionate they are for what they do and how they push to continue to outride anything.” said Shell Advance Brand Manager, Lorrie Ramirez.

This year’s Shell Bike Fair was made possible by Shell Advance and Shell V-Power, led by their passion to be the most reliable partners on the road. As a global leader in power and energy, Shell continually works to deliver smarter products and cleaner energy solutions.

Shell Advance motorcycle & scooter oils and Shell V-Power premium fuels work together in providing complete engine protection and world-class performance and efficiency on the road. With these, riders are empowered to outride the challenges that they encounter on the road.

For more information, visit www.shell.com.ph.

Making the best choice with the new Shell V-Power

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Becoming the best version of ourselves is an everyday journey, which requires hard work and perseverance. In order to get to where we want ourselves to be, it is therefore important that we make the best decisions every single day. This includes our personal choices for products and services that affect our performance while we work our way towards our goals. While we are confronted with so many options in the market, we should only choose nothing but the best.

Pilipinas Shell understands this need of Filipino drivers. To better equip them on the road, Pilipinas Shell continues to develop better, if not the best fuel formulations so far. Working with the best teams available, such as its roster of 170 fuels scientists across their five fuels technology centers, Shell continues to churn out innovative products to help meet the constantly evolving needs of its customers and their vehicles.

Shell V-Power: our best-ever performance and efficiency1

Every driver has his or her own priorities when it comes to the choice of fuel. Some value power and performance, while some value efficiency. With the continuously changing driving conditions in the country, the needs of drivers continue to evolve as well. Wouldn’t it be great to have a premium fuel that offers performance but also formulated for efficiency?

The new Shell V-Power offers exactly that. After over five years of tireless work by R&D experts, Shell unveils brand new formulations for its premium Shell V-Power fuels. Shell V-Power is the only fuel co-engineered with and recommended by the iconic Formula 1 race team, Scuderia Ferrari. Shell’s most advanced Shell V-Power fuels are now formulated with its proprietary DYNAFLEX Technology.2 It comes in three variants: Shell V-Power Gasoline, Shell V-Power Racing, and Shell V-Power Diesel.

Shell V-Power Racing and Shell V-Power Gasoline fuels target two key factors that can impact engine efficiency and performance – namely friction and deposits. The new Shell V-Power Diesel is designed to help restore up to 100% of your engine’s performance3 by removing deposits from fuel injectors.

“We are constantly faced with the challenge to keep up with the rapid evolution of vehicle technology and the changing needs of our customers,” says Anthony Lawrence Yam, Pilipinas Shell Vice President for Retail. “We understand their desire to give their vehicles the best which, in turn, may also help them perform at their best as well. This is why we have spent over half a decade of research and development to produce our best-ever fuel,1 the new Shell V-Power.

Fuel exciting journeys this summer with Shell

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Summer is all about experiences that will fuel your energy and recharge you from the daily city grind. It’s all about taking that well-deserved break and escaping reality – even for just a weekend. Summer connotes exciting adventures and exploring new places, but the fun and excitement doesn’t need to start when you hit that beach or that mountain trail. It should actually begin the moment you step in your car and get on that road. Be it with a perfect road trip playlist, an ice-cold drink, or even just peace of mind knowing that your car is in tip-top condition to get you through the drive; that comfort and thrill of excitement knowing you’re on your way begins your summer journey.

 

Pilipinas Shell knows what summer is all about as it ushers in the hottest but most exciting season in the country. Through its various refreshing products, reliable service, and summer customer delight offerings, Pilipinas Shell is surely, the perfect partner on the road.

 

Recharge your summer road trip

 

In a summer-themed drive dubbed “Recharge Your Summer Road Trip,” Shell kicked off their summer offerings by taking the media on a relaxing yet exciting whole-day escapade. Throughout the 44-kilometer drive to the Southern parts of the metro in MINI vehicles powered by Shell V-Power Nitro+, media participants took on different challenges and experienced refreshing fare that featured what every summer traveler needed and looked for during their summer road trips.

 

The adventure started off with a scrumptious and hefty breakfast from Deli2Go’s range of dishes at Shell South Luzon Expressway 1 station. Participants were then divided into teams and, in keeping with Shell’s values and commitment to safety and health, were briefed on safety guidelines on the road and for the days’ activities. Featured, were the media’s exclusive Recharge Challenge Passport, which allowed participants to rack up points for every completed pit stop challenge, and Shell’s Summer Journey Card, an instant-prize card available for all customers when they gas-up and shop at any Shell station, were also distributed to the media.

 

Throughout the day, participants faced challenges that most travelers encountered on the road and were tasked to find the most efficient solution for each. From necessity shopping lists, to finding the perfect restroom for nature’s call, to knowing products and services that can ease your drive, and experiencing refreshing food and drinks to fuel your energy, participants experienced it all and came to understand Shell as the perfect stop and best partner anyone can have with them. Knowing there’s a Shell oasis up ahead puts any traveler’s mind at ease as they traverse the long and dusty roads.

 

“As part of Pilipinas Shell’s efforts in making each journey better for every Filipino, we launched a summer campaign that aims to demonstrate the recharging and exciting drive that Shell can offer especially during the summer season. To launch this campaign, we held this drive to encourage motorists to always be prepared on the road by fueling up with quality products and visiting a one-stop-shop that has everything they need for the journey ahead,” said Pilipinas Shell Vice President for Retail, Anthony Lawrence Yam.

 

Fuel your summer excitement with Shell

 

To make summer road trips better for its customers, Pilipinas Shell has a lot more in store for Filipino motorists throughout the season. Apart from its quality products and services, customers can also enjoy delicious snacks and refreshing beverages from Shell Select & Deli2Go, as well as earn points by using their SM Advantage cards for every purchase at Shell. To fully make the most out of every visit, customers will be issued their own Shell Summer Journey Cards which they can use to collect stamps upon each purchase to win exciting prizes from Shell, such as refreshing drinks or a chance to win a trip to a summer destination.

 

By providing quality fuel products and services to motorists around the world, Shell gained its foothold as a global leader in power and energy that pioneers next generation technology in developing new energy sources for a reliable energy mix, producing smarter products, as well as promoting its smarter use, building smarter infrastructure and providing energy efficient engineering solutions that ultimately promote clean & efficient transport, sustainable mobility, energy efficiency and a new energy future to address the energy challenge.