Together with friends, we visited the grand opening of Tokyo Joe here in the metro located at Sparks Mall, P. Tuazon near Ali Mall Cubao.
This is their first venture here in the metro.
Still, Tokyo Joe was originated in Cebu at Ayala Center Food Choices.
In a short span of time, one can find a Tokyo Joe in many a strategic spot in Cebu; it has also conquered Davao and Iloilo, and Fairview in Quezon City, Metro Manila.
Tokyo Joe stands out in the fast food industry by creating an uncontested market space catering to the specific taste of the locals. This successful strategy continuously inspires Mr. Joey Garcia to strengthen and capitalize on his product branding by giving its hungry market more innovative Japanese food offerings that no other restaurant can provide.
Tokyo Joe stands out in the fast food industry by creating an uncontested market space catering to the specific taste of the locals. This successful strategy continuously inspires Mr. Joey Garcia to strengthen and capitalize on his product branding by giving its hungry market more innovative Japanese food offerings that no other restaurant can provide.
Garcia said that the tipping point of Tokyo Joe’s success was when it launched “Beef Bowl” or “Gyudon” (rice topped with thin stripped of beef in special misono sauce) in their first outlet at Ayala Center Cebu.
I personally tasted it and I love the misono part – thick yet rich in taste. The beef stripped is soft and flavorful.
Other branches to look for this year are University Mall – De La Salle Manila, SM Manila, SM Bacolod, Robinson’s Las Pinas, and Robinson’s Roxas City. Tokyo Joe also plans to open another 10 to 15 branches the following year of 2016.
Aside from Tokyo Joe’s famed Beef Bowl, they now also offer new additions to their extensive menu that will leave you craving for more. Wanna ramen? No problem! Choose to order either TJ’s new Miso Ramen or Tonkutsu Ramen (Roasted Pork ramen). And for rice lovers, you can dig into TJ’s tasty Pork Katsu (breaded pork cutlet topped on rice) as you sip a steaming Sukiyaki bowl on the side. Special Yakimeshi is also available in two sizes, single serve and platters for your family and friends.
What’s more, for only P65-125 you can already enjoy your Bowl, Ramen and Bento with an irresistible upgrades. All these special treats comes with free Regular size LIPTON iced tea or LIPTON red iced tea.
For more information, visit their:
Website: http://tokyojoebeefbowl.com/
Facebook Page: https://www.facebook.com/TokyoJoePhilippines
Instagram: http://instagram.com/tokyojoebeefbowl
Twitter Account: https://twitter.com/@tokyojoe_ph