Author: Ruel Umali

SM Supermalls continues to champion the mindset that sustainability isn’t just a one-day commitment—it’s a lifestyle. In celebration of Earth Day 2025, SM invites everyone to be part of simple, everyday actions that make a big difference for the planet. Through innovative programs, eco-friendly infrastructure, and community engagement, SM’s malls have become leading platforms for greener living.

“Our malls are more than shopping destinations—they’re spaces where people and the planet can thrive together,” said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director of SM Cares for Environment. “Through programs that are easy to join, SM makes it possible for every visitor to take part in a more sustainable future.”

Here are 7 sustainable ways SM is turning its pledge into everyday impact—and how you can take part:

1. Plug in Your EV—for Free
With 123 EV charging stations across 69 malls, SM has disbursed over 14,500 kWh of clean electricity to electric vehicle users, with 50 more chargers planned in 2025. It’s free, easy to access, and part of SM’s commitment to low-emission mobility.

An electric vehicle charges at SM North EDSA’s Electric Vehicle Charging Station—one of 123 across 69 SM Supermalls nationwide.

2. Walk into Solar-Powered Spaces
SM currently operates 47 malls and properties with solar installations, generating 27.6 GWh of clean energy in 2024 alone—the equivalent of removing over 4,100 cars off the road. With a goal of 100MWp rooftop solar capacity by 2027, more solar rollouts are planned for 2025.

SM City Tanza powers up with 2,286 solar panels, generating a peak capacity of 1,257.30 kW—part of SM Supermalls’ commitment to clean and sustainable energy.

3. Experience Greener Malls with Natural Lighting
From Sky Gardens and skylights that allow natural light to brighten spaces and reduce electricity use, to LED lighting and motion sensor escalators, every corner of the mall is designed with energy efficiency in mind. SM also contributes 110 MW of capacity to the DOE’s Interruptible Load Program.

Natural light streams through the skylights of SM Supermalls, helping reduce electricity consumption while creating a bright, welcoming space.

4. Support a Waste-Free Future
Launched in 2023, SM’s #SMWasteFreeFuture campaign enforces proper waste segregation across all mall tenants through RDC (Recyclable, Disposable, Compostable) bin systems. Internally, SM is also building a culture of sustainability among employees, proving that change starts from within.

SM employees lead by example as they properly segregate waste using the RDC (Recyclable, Disposable, Compostable) bin system—showing that building a #SMWasteFreeFuture starts from within.

5. Turn Trash into Treasure at Trash-to-Cash
Held every first Friday and Saturday of the month, this recycling market has helped exchange over 1 million kilograms of recyclables annually across SM malls nationwide. Visitors can bring paper, plastic, metal, or even old appliances—and exchange them for cash.

Students weighs recyclables during SM Cares’ Trash to Cash, showing that small actions can lead to a greener future.

6. Recycle Smarter with Plastic and E-Waste Collection
Drop off used plastics at 15 participating SM malls and e-waste bins at Cyberzone areas nationwide. So far, these programs have diverted 63,874 kg of plastics and over 11,000 kg of e-waste from landfills—thanks to partnerships with Friends of Hope and Smart/PLDT.

Mall customers drop off used plastic wastes at SM’s Plastic Collection Program—proving that small actions can lead to a cleaner, greener future for all.

Unused and damaged electronic items are being let go through SM’s E-Waste Collection located at Cyberzone.

7. Join Coastal Cleanups that Protect Our Seas
In 2024, over 27,000 volunteers across 15 SM malls helped collect more than 157,000 kg of trash from coastlines and waterways. SM also initiates weekly and quarterly coastal cleanups, proving that when communities work together, the ripple effect reaches far and wide.

SM Bataan employee volunteers during the International Coastal Cleanup, working together to help protect our oceans.

From recycling programs to coastal cleanups, solar panels to EV charging stations, every small act adds up. And at SM, Earth Day isn’t just April 22—it’s every day.

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For SM Prime, sustainability is not merely a statement, but a strategic imperative that is deeply embedded in the way the company operates. This is demonstrated in concrete outcomes that reflect the organization’s innovation and leadership when it comes to its environmental efforts, continuously delivering measurable progress in advancing sustainability across its developments.
Anchored in its Net Zero 2040 goals, SM continues to strengthen its commitment to environmental sustainability through the scaled deployment of renewable energy solutions in its properties, integrating solar energy to mitigate greenhouse gas emissions and reduce reliance on grid-supplied fossil fuels, while aligning its operations with global climate goals.
As of early 2025, a total of 47 SM Supermalls nationwide are now outfitted with solar photovoltaic (PV) systems, generating a combined peak capacity of 63 Megawatts. These systems comprise 118,313 solar panels installed across mall rooftops, contributing to a measurable reduction in carbon emissions and representing a significant benchmark in the advancement of renewable energy adoption within the Philippine commercial real estate sector.

With the MOA Sky walkway, SM Mall of Asia harnesses solar energy to deliver a combined 3MW of power —enough to run 1,000 escalators a day or power 1,800 homes for a month.

SM Mall of Asia’s MOA Sky showcases a multi-use rooftop with a solar-covered walkway, contributing to their significant renewable energy capacity.
SM Mall of Asia (MOA), one of the company’s flagship developments, exemplifies this commitment through its multi-use rooftop, MOA Sky. Among its features is a solar-covered walkway integrating 555 PV panels, contributing an additional 0.3-Megawatt peak capacity while offering shade to pedestrians. With a total of 11,355 panels now installed, SM MOA’s cumulative solar PV system delivers 3 Megawatts of peak power—enough to operate approximately 1,000 escalators for a day or provide electricity to 1,800 average households for a month.
SM’s renewable energy projects were prominently featured during the 2025 Energy Efficiency Day conference, where SM Engineering, Design, and Development Corporation Vice President Engr. Teodoro Bautista presented the group’s performance and ongoing efforts in operational energy efficiency. The initiative was also a key factor in SM MOA’s recognition as the recipient of the first Sustainable Energy Award for a Private Institution, organized by the Department of Energy, affirming the commercial viability and environmental value of large-scale solar adoption.

Solar-powered parasols at SM City Bicutan’s Sky Garden provide 4–5 hours of nighttime lighting after just 3 hours of daytime charging.

Integrating sustainability, SM City Bicutan offers solar-powered parasols with nighttime illumination in its Sky Garden.

Meanwhile, another SM mall, SM City Bicutan, recently introduced solar-powered parasols within its Sky Garden. These structures, designed with both function and form in mind, utilize solar energy to provide 4 to 5 hours of nighttime lighting after a 3-hour daytime charge. Beyond their energy efficiency, these installations reinforce the importance of integrating environmental considerations into the customer experience.
“Through these initiatives, we are able to significantly reduce our carbon footprint and create long-term operational savings for our malls, while simultaneously introducing innovative solutions towards a greener and brighter future for everyone,” said SM Supermalls President Steven Tan.
SM Prime’s transition to renewable energy is a key component of its climate action strategy under the Net Zero 2040 roadmap. Through systematic decarbonization across its portfolio, the company continues to play a leading role in supporting national and global climate targets while delivering measurable sustainability outcomes that leave a lasting positive impact on the environment.

Manila just got a taste of royalty with the arrival of Paldo, the first Korean fine dining restaurant in the Philippines, now open at SM Podium. Known for its curated mix of premium dining and experimental concepts, SM Podium is the perfect setting for Paldo’s fresh yet traditional take on Korean cuisine. Owned and brought to life by Ryan Bang, the restaurant delivers a dining experience that’s both casual and refined.

Paldo, which means “eight provinces,” takes its patrons on a journey across South Korea through dishes that represent the country’s rich and diverse food culture. From bold southern flavors to delicate northern specialties, the restaurant brings the heart of Korea to Manila.

At Paldo, the goal is simple: to show Filipinos how kings and queens of Korea once dined, without making it feel intimidating or out of reach. Here, fine dining is made casual and affordable, while still holding on to the elegance and authenticity of royal Korean meals.

Experience the perfect mix of tradition and culinary creativity, where every dish celebrates the finest of Korean cuisine by bringing out its rich flavors and textures.

One of Paldo’s must-tries is Surasang, also known as the “King’s Meal”—a traditional full-course spread once served to royals and aristocrats during the Joseon dynasty. It features an impressive variety of mains and sides, including Doenjang Jjigae (soybean stew), Dakgalbi (spicy stir-fried chicken), Braised Back Ribs, Royal Modeum Jeon (Korean-style savory pancakes), and Japchae (stir-fried glass noodles).

For something more curated, try Chef Sam Kim’s Signature Set—a thoughtfully selected lineup of traditional Korean dishes elevated with modern flair. The set includes Briquettes Bulgogi, marinated pork grilled over charcoal, and Doenjang Jjigae, a rich soybean stew with snails, tofu, mushrooms, and vegetables.

Both sets are served with a variety of carefully prepared side dishes, each chosen to round out the meal and bring out the essence of Korean flavors.

Paldo also offers a range of drinks that perfectly suit the bold flavors of each meal, making every bite even more satisfying.

Complementing the food is Paldo’s warm and elegant interior, with wood accents and earth tones that transport diners straight to the heart of a traditional Korean setting—perfect for both casual lunches and special dinners. It’s a great fit for SM Podium, offering a unique and elevated dining experience in one of the city’s top lifestyle destinations.

Visit Paldo at the 5th level of SM Podium and enjoy a unique Korean fine dining concept. Whether you’re gathering for a special meal or simply treating yourself, Paldo brings the rich flavors and traditions of Korea to the heart of the city. There’s always more to enjoy and more to share at SM, for more exclusive dining experiences and first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

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SM Supermalls #HomeOfFirsts
At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM.

In life, there is always more to be had. New possibilities to explore, new experiences to enjoy, new discoveries to love!—the best of living is always right around the corner.
With SM Supermalls, you no longer have to go far and wide to seek out those experiences. From brands you’ve been itching to try to those you’re yet to discover, SM Supermalls connects you to an excitingly fresh new era of firsts—right here in Metro Manila.
Comforting Treats & Game-day Gears at SM Mall of Asia (MOA)

Power up your active lifestyle with these hot new finds:

Salomon—legacy outdoor gear and performance footwear perfect for your active hobbies. Enjoy shopping for premium, high-performance equipment at Salomon’s biggest store yet, here in the Philippines.
Wilson—bring your A-game to tennis with their first-in-PH store for professional-grade gear and sportswear.

Soon, experience quality comfort with some tea and locally made bread and pastries with Kiji Bakehouse and Chicha San Chen:

Kiji Bakehouse—experience their first-in-SM homegrown bakery goodness, offering a variety of pastries inspired by European and Japanese flavors.
Chicha San Chen—take a sip of freshly brewed, authentic Taiwanese tea crafted using specialized techniques through a patented Teapresso machine.

Feel-good Indulgences at SM North EDSA
Enjoy a guilt-free cheat day with this freshly opened sweet treat spot. TangFruits offers a Korean take on the popular tanghulu fruit snack featuring 80% less sugar, perfect for health-conscious foodies with a sweet tooth.
Check out these upcoming stores perfect for your coffee cravings, culinary adventure and skin-care goals:
Craft Coffee Revolution—specialty café serving artisanal brews in a cozy ambiance, perfect for both coffee lovers and casual drinkers.
Lan Hot Pot—space-themed hot pot buffet experience culinary adventurers can look forward to.
SkinGoals—looking for some rejuvenation? Experience their multi-awarded beauty and wellness services.

Heartfelt Meals at SM Podium

Craving for more? Look forward to these firsts in SM, soon-to-open stores perfect for both healthy eaters and casual food enjoyers:

HeyBo—Singaporean meals dedicated to serving healthy and enjoyable grain bowls, complete with a well-balanced combination of grains, proteins, vegetables, and sauces.
Aurora—a contemporary take on bold and familiar Asian dishes, perfect for sharing. Ideal for families and friend groups craving international flavors.

Beauty, Cosmetics & Fresh New Fragrances at SM Aura

Starting a new era is never complete without some self-indulging care. LOOK At Me delights glow-getters with fresh new sections dedicated to two highly coveted brands in perfume, skincare, and cosmetics:
YSL Beauty—revolutionary, couture-inspired beauty essentials, redefining glamour and inspiring bold self-expression.
Lancôme—sustainably innovative skincare and fragrances, crafted to celebrate effortless elegance in its most radiant form.

Health & All-rounded Wellness at S Maison

Have a taste of these upcoming firsts in SM—top-tier flavors to satisfy your cravings, anytime of the day:

Lartizan—enjoy an exquisite taste of Europe with these French-inspired premium meals, crafted using the finest ingredients and traditional techniques.
Brunch Bureau—late for breakfast and too early for lunch? Brunch Bureau has your back with hearty servings of comforting food favorites, perfect for mid-day enjoyment.

Level up your A-game for a healthier, more vibrant you with BioVitalis and its first-in-PH store, offering curated selections of wellness essentials for your health and lifestyle agenda.

You’ll never run out of things to appreciate and love here at SM Supermalls—delivering store after store, each offering limitless possibilities.
Experience quality enjoyment here in Metro Manila—only at SM Supermalls, bringing you a #NewEraOfFirsts.
Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls #NewEraOfFirsts
At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.

The glow of a wood-fired oven, the scent of slow-cooked sauces, and the comfort of a well-prepared meal—Osteria Antica brings bold Italian flavors to Podium Social at SM Podium. With its warm ambiance, the restaurant stays true to traditional recipes, using fresh, high-quality ingredients with a modern flair.

Whether it’s a casual lunch or intimate dinner, Osteria Antica offers a refined yet comforting taste of Italy in the heart of the city.

The Art of Italian Dining

The Wildflour Hospitality Group brings in a new Italian dining concept with Osteria Antica that brings in the charm of traditional Italian osterias with a fresh take on Italian classics.

With a Valoriani oven for perfectly baked pizzas and a curated selection of Italian wines and handcrafted cocktails, Osteria Antica stays true to tradition while adding a refined touch. Whether it’s a simple, flavorful pasta or a bold Italian classic, each plate delivers rich Italian flavors.

Signature Dishes That Define the Osteria Antica Experience

At Osteria Antica, each dish reflects bold Italian flavors and craftsmanship, from handmade pasta to expertly prepared mains.

The Endive Salad balances crisp textures and bright, citrusy notes, true to the light and vibrant flavors of Italy.

The Rigatoni Carbonara is a comforting classic, made the traditional way with rich, savory depth.

To end on a sweet note, the Mascarpone Cheesecake offers a creamy, delicate finish that captures the essence of Italian indulgence.

The restaurant also features Bar Antica, which offers a selection of wines, cocktails, and spirits that pair seamlessly with the menu.

A New Culinary Destination at Podium Social
A seamless addition to SM Podium, Osteria Antica offers a fresh take on the classic Italian osteria. The restaurant blends tradition with modern touches, creating a space both welcoming and refined. Enjoy the flavors of Italy in an indoor setting adorned with exposed brick walls, wooden tables, leather seats, and floor-to-ceiling glass windows, or on a charming veranda with a cityscape backdrop.

With its inviting atmosphere and commitment to personable service, Osteria Antica adds to the growing dining scene at Podium Social, a vibrant space on the 6th floor of SM Podium with the perfect ambiance for dining and socializing, offering a diverse mix of culinary experiences. As more restaurants open in the area, it continues to establish itself as the top spot for quality dining, offering a mix of familiar favorites and new flavors. This expansion highlights SM Supermalls’ commitment to bringing more dining options to Filipino diners in the heart of the city.

Discover the flavors of Italy at Osteria Antica, now open at Social Podium in SM Podium. For more exclusive dining experiences and first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

This summer, the real flex isn’t in your online cart—it’s at SM Supermalls

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Celebrate the mother figures in your life with a day full of love, indulgence, and unforgettable experiences—only at SM Supermalls.

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The latest flagship smartphone of HONOR is finally coming to PH!

Global technology brand HONOR just teased the arrival of its much-awaited flagship smartphone HONOR Magic7 Pro on April 10. Known for its style and durability, HONOR is introducing yet another powerful device with zoom capabilities that can outperform rivals.

“We are very excited to introduce this new flagship smartphone to the Philippine market. In terms of zoom photography, we have conducted a comparison between its rivals and it’s a clear win for HONOR Magic7 Pro. This is just one of the edges of this smartphone and we couldn’t wait to share more on April 10,” said HONOR Philippines Vice President Stephen Cheng.

In an exclusive preview of the HONOR Magic7 Pro, HONOR Philippines set up a comparison between its upcoming flagship smartphone and its rivals. With a subject that is 500 meters away, the three smartphones’ zoom capabilities were put to a test. In the end, it’s a clear win for HONOR Magic7 Pro and its AI SuperZoom feature.

Committed to providing the ultimate AI Phone experience, HONOR introduced the HONOR Magic7 Pro which features cutting-edge AI capabilities that revolutionize photography, enhance display quality, and deliver exceptional hardware performance. The HONOR Magic7 Pro comes with the Google Gemini app pre-installed. This AI assistant from Google can help users enhance ideas, learn in new ways, write emails, plan events and more.

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

To Lead New Era of AI Innovation
Revolutionary AI, stunning photography, and unmatched performance – the HONOR Magic7 Pro is almost here

HONOR Philippines is thrilled to announce the arrival of the highly anticipated HONOR Magic7 Pro, set to launch in just two days. Combining groundbreaking AI capabilities, an exceptional camera system, and unparalleled performance, this flagship smartphone promises to redefine how users interact with their devices.

Continuing HONOR’s legacy of innovation, the HONOR Magic7 Pro introduces features designed to enhance productivity, creativity, and security. From the AI-powered MagicOS 9.0 to the revolutionary HONOR Falcon Camera System, the HONOR Magic7 Pro brings cutting-edge technology to the palm of your hand.

“Our goal with the HONOR Magic7 Pro was to create a smartphone that doesn’t just keep up with the times but sets new standards. Packed with innovative AI features, professional-grade imaging capabilities, and a stunning design, the HONOR Magic7 Pro is a game-changer for consumers looking to elevate their mobile experience.” Said Stephen Cheng, Vice President of HONOR Philippines.

The HONOR Magic7 Pro showcases a 50MP Super Dynamic Falcon Main Camera, a 200MP Telephoto Camera, and AI enhancements that take smartphone photography to new heights. With a focus on seamless multitasking, real-time language translation, and advanced AI security, this device is designed for professionals, creatives, and tech enthusiasts alike.

To celebrate the launch, HONOR Philippines is unveiling exclusive promotions, including exciting giveaways and surprise deals. Fans can look forward to limited time offers that make owning the HONOR Magic7 Pro even more rewarding.

Catch the launch live on Facebook: https://bit.ly/M7ProLaunch_FB. For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

About HONOR 
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

The arrival of the Galaxy A26 5G completes the Awesome Intelligence lineup with Galaxy A36 5G and Galaxy A56 5G, now available at Samsung.com!

Samsung has finally launched its most accessible AI phone, the Galaxy A26 5G in the Philippines – bringing awesome intelligence to even more Filipinos. With Circle to Search with Google, Object Eraser, Edit Suggestion, and Photo Remaster, anyone can now enjoy mobile AI features like never before with the Galaxy A Series.

Joining the lineup of Awesome Intelligence devices, Samsung has also announced the availability of the Galaxy A56 5G and Galaxy A36 5G at Samsung.com.

Awesome Intelligence is the first comprehensive mobile AI platform for the Galaxy A series, bringing powerful, fun, and easy-to-use AI tools to first-time AI smartphone users with the Galaxy A26 5G, Galaxy A36 5G, and Galaxy A56 5G. Awesome Intelligence is also powered by One UI 7.0, bringing a personalized mobile experience that fits any lifestyle.

Awesome Intelligence, Now Accessible Than Ever with Galaxy A26 5G

The Galaxy A26 5G comes equipped with a range of impressive AI features. The Galaxy favorite Circle to Search with Google feature will also be available on this device. This feature allows users to effortlessly search and discover content directly from the screen. Circle to Search can recognize phone numbers, email addresses, and URLs displayed on the screen, enabling users to take action with just a single tap.

Galaxy A26 5G users will enjoy a smooth and intuitive editing experience, thanks to features like Object Eraser, which allows anyone to effortlessly remove unwanted distractions from their photos. Additionally, the Create Filter feature offers a personalized touch to photos, enabling users to customize filters without the need for third-party apps.

The Galaxy A26 5G will also feature Edit Suggestion, where Awesome Intelligence analyzes the photos stored on the device and offers suggestions to enhance the image or video. Additionally, with the Photo Remaster feature, users can effortlessly improve all their photos with just a single tap. The device will automatically enhance your photos to their highest quality with a simple touch of the screen.

For those looking to take snapshots of their most wonderful memories in every single scene, the Galaxy A26 5G is loaded with 8MP Ultra Wide Angle, 50MP Auto Focus, 2MP Macro, and 13MP Front Cameras, along with Optical Image Stabilization (OIS) for capturing stunning dynamic scenes with clarity.

For those who love to binge-watch, they can now experience the shows and movies they love vividly as the Galaxy A26 5G’s 6.7″ Super AMOLED display boasts a slim, minimized bezel for that immersive mobile viewing experience. The Galaxy A26 5G is also integrated with the latest Exynos 1380 for a smooth, seamless performance, with a long-lasting 5,000 mAh (typical) battery with up to 17 hours of power, perfect for long TV show marathons.

For those looking for a strong, reliable device, the Galaxy A26 5G is made for full durability with an IP67 rating for dust and water resistance. Everyone can now enjoy Awesome Intelligence for a long time as the Galaxy A26 5G is also packed with 6 generations of OS upgrades and 6 years of security updates to keep the device secure and performing at its best.

Awesome Deals for Awesome Intelligence Seekers, Available Now

The Galaxy A26 5G, along with the Galaxy A56 5G and Galaxy A36 5G is now available for purchase on the Samsung Online Store! It comes in three vibrant colors: Awesome Black, Awesome Mint, and Awesome Peach Pink (online exclusive). It is priced at P15,990 for the 6GB + 128GB variant and P17,990 for the 8GB + 256GB variant. On the other hand, the Galaxy A56 5G is available in Awesome Lightgray, Awesome Graphite, and Awesome Pink, while the Galaxy A36 5G is available in Awesome Lavender, Awesome Black and Awesome White. Customers can also avail of 0% installment payment plan with Samsung Finance+

For every purchase of the Galaxy A26 5G, customers can get a free 25W Travel Adapter by purchasing at Samsung.com, Authorized Samsung Dealers, Online Partners, or Operator Partners until March 31, 2025!*

*DTI Fair Trade Permit No. FTEB-218490 Series of 2025.

To find out more about the Galaxy A26 5G, visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a26-5g-mint-256gb-sm-a266blghphl/buy/.

To find out more about Galaxy A56 5G, visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-128gb-sm-a566bzasphl.

To find out more about the Galaxy A36 5G, visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a36-5g-awesome-black-128gb-sm-a366bzksphl.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.