Author: Ruel Umali

Global technology brand HONOR today announced the launch of the HONOR Magic7 Pro in Europe, the Middle East and Africa, and Asia Pacific regions. Committed to providing the ultimate AI Phone experience, HONOR introduced the HONOR Magic7 Pro which features cutting-edge AI capabilities that revolutionize photography, enhance display quality, and deliver exceptional hardware performance. The HONOR Magic7 Pro comes with the Google Gemini app pre-installed1. This AI assistant from Google can help users enhance ideas, learn in new ways, write emails, plan events and more.

“We are excited to introduce our latest flagship lineup, the HONOR Magic 7 series, which seamlessly integrates both on-device and cloud AI capabilities to deliver a more intuitive, intelligent, and secure user experience,” said George Zhao, CEO of HONOR. “We have adopted a range of innovative approaches to reinvent the smartphone from the fundamental operating system and hardware level, bringing true intelligence to the device.”

Empowering Smart Lifestyle with AI-powered MagicOS 9.0

The HONOR Magic7 series offer a truly personalized and intelligent interface that seamlessly integrates AI into everyday tasks. With the enhanced capabilities on Magic Portal2, users can circle desired objects within the screen and enable instant text and image comprehension and access wanted app services instantly. Catering to diverse user scenarios, the Magic Portal supports a wider array of applications encompassing social media, entertainment, travel, productivity, and shopping needs. Especially, with improved semantic understanding of landmarks and movie IPs, the Magic Portal now can swiftly direct users to entertainment applications with ease.

To safeguard users against potential deepfake scams and ensure online security, the HONOR Magic7 series stand as the industry’s first commercial device that integrates the groundbreaking on-device AI Deepfake Detection technology. This feature employs advanced algorithms to identify manipulated content through analyzing pixel-level synthetic imperfections, border compositing artifacts, inter-frame continuity, and more, protecting users
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from potential deepfake scams during video calls.

Empowering users to maximize productivity, the HONOR Magic7 series feature a wide range of functionalities such as AI Translation and HONOR Notes, making it an essential tool for professionals striving for excellence at work. With AI Translation, the HONOR Magic7 series offer instant translation for up to 13 languages3, helping users to bridge language gaps during real-time interactions. Additionally, HONOR Notes supports the AI Summary feature that can quickly analyze the content of users’ notes and provide a content abstract while AI Minutes enables users to distill essential insights from lengthy meeting transcripts.

Google Gemini App

Gemini’s overlay offers quick access to Google AI assistance and context-aware help with what’s on the screen. With Gemini extensions users can find and take action from information from the Google apps and services like Maps, YouTube, Flights, and Hotels. Users can even create captivating images for fun, inspiration, work and anything in between with Gemini. Users can also go Live with Gemini to brainstorm ideas, simplify complex topics, and rehearse for important moments with real-time responses – just click on the Gemini Live button in the Gemini app. Designed to adapt to various conversational styles, Gemini allows users to change their thoughts mid-sentence, ask follow-up questions, and multitask effortlessly.

Revolutionizing Photography Experience with AI HONOR IMAGE ENGINE

To provide users with exceptional photography experience, the HONOR Magic7 Pro is equipped with an advanced HONOR AI Falcon Camera System. With the 50MP Super Dynamic HONOR Falcon Main Camera, users can capture intricate details and brightness in various lighting conditions, thanks to its industry-leading 1/1.3-inch Super Dynamic HONOR Falcon Camera sensor and f/1.4 adjustable aperture lens. The 50MP Wide Camera broadens users’ field of view, making it perfect for landscape shots or group photos. In addition, the 200MP Telephoto Camera is ideal for those who enjoy photographing distant subjects and stunning nightscapes, featuring the advanced 1/1.4″ telephoto sensor with a large f/2.6 aperture. This enhancement ensures outstanding clarity and exceptional light intake, even in challenging lighting conditions.

Harnessing the power of both the Light and Shadow Portrait Large Model, the Capture Enhancement Large Model and the Telephoto Enhancement Large Model, the HONOR Magic7 Pro integrates the AI HONOR IMAGE ENGINE – the industry’s first Mobile Imaging System with Hybrid (device-cloud) AI Large Models, providing users with a sophisticated and intelligent photography experience with elevated imaging capabilities. The Harcourt Portrait Modes offers users creative options for capturing striking portraits with refined lighting, while the AI Enhanced Portrait feature delivers ultra-high definition portraits that ensure the true colors of every subject shine through. Introducing AI Super Zoom, designed for framing breathtaking sceneries with a remarkable focal length range of 30x to 100x, capturing crystal-clear images even from great distances. With HONOR AI Motion Sensing Capture, users can capture precious moments with exceptional clarity. Additionally, HD Super Burst allows users to freeze high-speed action sequences with precision at 10 frames per second, ensuring that every movement is precisely captured in every single shot.

Unrivaled Battery Life Combined with Exceptional Gaming Performance

Featuring a 5850 / 5270mAh4 Third-generation Silicon-carbon Battery, the HONOR Magic7 series use innovative silicon-based anode materials for enhanced performance. This battery provides reliable power in low temperatures and supports fast recharging with 100W Wired HONOR SuperCharge and 80W Wireless HONOR SuperCharge, allowing users to achieve a full charge in just 33 minutes5 with a compatible wired charger, making it an excellent choice for individuals who need quick charging solutions. Additionally, the integrated 4-in-1 HONOR
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E2 Chip enhances power management and conducts battery health detection, intelligently adjusting current based on environmental factors and workload demand. This innovation improves safety and reliability while prolonging the lifespan of flagship smartphone battery performance, even under extreme weather conditions.

Powered by the Snapdragon® 8 Elite Mobile Platform6, the Magic7 series are equipped with the advanced Qualcomm® Oryon CPU and Qualcomm® Adreno GPU. Coupled with the industry’s first AI Real-Time Rendering technology, supported by HONOR’s on-device AI capabilities and Snapdragon’s heterogeneous computing architecture, the device delivers PC-level graphics and nearly full-frame gameplay, allowing users to enjoy an unparalleled and responsive gaming experience. Featuring the first AI Predictive Scheduling Engine, the device utilizes AI scene prediction and precise frame rate recognition for optimal system management, ensuring industry-leading frame rate stability with fluctuations below 0.27. Additionally, the device boosts a stereo speaker with an integrated ultra-large sound cavity and spatial audio. Enhanced by a bass enhancement algorithm, this feature delivers a powerful and resonant bass for a richer audio experience.

Pioneering All-around Natural Light Simulation with the Natural Light HONOR AI Eye Comfort Display

The HONOR Magic7 series boast a range of AI-enabled eye-comfort features, including the Circular Polarized Light Display which mimicks the characteristics of sunlight and providing gentle, consistent lighting from any angle. With 4320Hz Risk-free PWM Dimming8, Circadian Night Display, Natural Tone Display, Hardware-level Low Blue Light Technology, and more, the 6.8-inch HONOR Magic7 series marks a breakthrough with the Natural Light HONOR AI Eye Comfort Display, which achieves all-around natural light simulation, including color, spectrum, polarization, continuity, brightness and rhythm, pioneering a new standard in eye care by simulating natural light characteristics across all dimensions. Additionally, the HONOR NanoCrystal Shield provides exceptional durability by being ten times9 more drop-resistant than normal glass and certified for dust and water-resistant capabilities, ensuring the HONOR Magic7 series are protected from daily wear and tear.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves

Nothing beats enjoying free refreshments that are not only yummy but ones that can also help boost your immunity. Goodday Cultured Milk Drink is making this possible with the rollout of its “YUMimmunity Machine” in select areas in Metro Manila and Cebu City.

The Goodday “YUMimmunity Machine” is a cool and fun way to get a free 350ml bottle of any of the three delicious flavors of Goodday Cultured Milk Drink – creamy Original, yummy Strawberry, or juicy Mango. Just approach the interactive bottle-dispensing machine and scan the QR code to register. Take a photo at the machine before getting your free Goodday bottle – don’t forget to strike a pose and give your most blooming smiles.

The YUMimmunity Machine is an interactive machine that was inspired by the desire to make Goodday Cultured Milk Drink more accessible in a fun, creative and engaging way. It’s as if Goodday’s Paraprotectors themselves, namely Ori (Original), Beri (Strawberry), and Go Go (Mango), have landed in the Philippines, bringing along a playful and interactive way to share the product’s health benefits.

Made from Japanese technology, Goodday Cultured Milk has LAC-Shield, or paraprobiotics Lactobacillus paracasei MCC1849 that helps boost immunity. Paired with a proper diet and exercise, Goodday can provide daily “YUMimmunity” with its all-around benefits and delicious taste.

Make your day even more special by enjoying a free bottle of Goodday Cultured Milk Drink from the “YUMimmunity Machine”. It will be available in select areas in Metro Manila and Cebu City, so keep your eyes peeled on Goodday’s Facebook to catch the machine’s next location and get a free delicious and nutritious drink.

Grab a bottle of Goodday Cultured Milk Drink at any supermarkets, grocery stores and convenience stores near you. For more information and updates, don’t forget to like and follow Goodday Cultured Milk on Facebook.

A product of Asahi Beverages, Goodday Cultured Milk is officially distributed by Universal Robina Corporation (URC). URC manufactures and distributes other well-loved Pinoy snack and beverage products such as C2 Cool and Clean, Great Taste Coffee, Jack ‘n Jill Piattos, Nova, Maxx, Cloud 9, Magic Crackers, and many others. To learn more about URC, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines) and TikTok account (@URCPhilippines).  

Goodday Cultured Milk Drink mascot Beri with guests at The Atrium Makati.

Get a free bottle of Goodday Cultured Milk Drink with the Goodday bottle-dispensing machine.

Guests enjoyed a free bottle of Goodday Cultured Milk Drink upon visiting the interactive bottle-dispensing machine.

Mega Prime Foods Inc. (MPFI) is strengthening its global footprint with a strategic expansion into Dubai, introducing its leading product categories—including Mega Sardines, the Number 1 Sardines in the Philippines, Mega Mackerel, Mega Squid, Mega Prime Corn & Mushroom, and Mega Prime Nata—to the Middle Eastern market.

As part of this exciting move, MPFI participated in Gulfood 2025 at the Dubai World Trade Center (DWTC) in Dubai, United Arab Emirates (UAE), one of the world’s largest food and beverage exhibitions, alongside the Export Sales and Marketing teams, providing a platform to showcase Mega Sardines’ fresh-catch quality, Mega Mackerel’s rich and flavorful taste, Mega Squid’s quality seafood offering, Mega Prime Corn & Mushroom’s kitchen convenience, and Mega Prime Nata’s refreshing versatility. These products were introduced not only to Filipinos in the UAE but also to Dubai’s diverse, multicultural community, reinforcing the company’s vision: “To bring pride to Filipinos by providing world-class brands that uplift people’s lives.”

MPFI also took part in Barrio Fiesta Dubai and Mega Prime Foods at Kooya Filipino Eatery, where key Filipino influencers in Dubai—such as Love, Josie, Bengs Hyu, Pinay Indian Accent, and Kai Torreflores—joined the celebrations, expanding the brand’s presence in the region.
Strengthening its foothold in the UAE market, MPFI has partnered with Baqer Mohebi Enterprises to make its products widely available in Baqer Mohebi Supermarkets across key locations in Dubai.
“Our entry into Dubai is a milestone that reflects our commitment to delivering high-quality Filipino flavors to the global stage,” said Michelle Tiu Lim-Chan, President and CEO of Mega Prime Foods. “We are excited to connect with international partners and expand our reach, ensuring Mega Prime Foods remains a trusted name in households worldwide.”
This expansion marks a proud step forward in MPFI’s journey to bring authentic Filipino flavors to the world, uplifting Filipino heritage and solidifying its position as a global food player.

Strengthening MPFI’s Global Presence
This expansion comes at a pivotal time as MPFI celebrates its 50th anniversary, marking five decades of excellence and innovation in food manufacturing. Establishing a stronger foothold in the UAE is a significant step in the company’s mission to make Filipino products a recognized staple worldwide.

Dubai presents an ideal opportunity for MPFI’s international growth: (1) As a leading culinary hub in the Middle East, it attracts top chefs, restaurateurs, and food innovators from around the world. (2) Its diverse and multicultural population fuels a strong demand for international flavors, including Filipino cuisine. (3) With a well-developed food industry and status as a global trade center, Dubai serves as the perfect launchpad for MPFI’s high-quality products.

Beyond its large Filipino community, Dubai allows MPFI to introduce authentic Filipino flavors to a broader international audience, positioning Filipino cuisine alongside the world’s most celebrated food cultures.

Committed to Global Growth
MPFI’s entry into Dubai is part of its broader international strategy, reinforcing its dedication to food excellence, innovation, and authenticity. As it expands beyond borders, the company remains committed to upholding the quality and heritage that have made Mega a household name for generations.

For more information, visit megaprimefoods.com.ph or shop at its official stores in Shopee, Lazada and Tiktok Shop.

Majority of PC dealers are women, with access to low startup costs and quality products

Micro, small, and medium-sized enterprises (MSMEs) make up 99.5% of business establishments in the Philippines, driving employment, innovation, and economic growth. But did you know that more than half of them are owned by women?
A report by the Asian Development Bank states that a remarkable 55.8% of MSMEs in the country are owned or led by women. Of which, women entirely own 79%, while 19% are majority-owned by women.
Yet, the same report says that despite their strong presence, women-led businesses face barriers in financing, gender bias, balancing responsibilities, and digital adoption. Despite these challenges, women entrepreneurs continue to thrive and contribute immensely to the economy.

Personal Collection’s commitment to women’s entrepreneurship
Leading Filipino-owned direct selling company Personal Collection (PC) has long been a champion of women’s empowerment through business ownership. Majority of its million-strong dealers being women, PC built a community that uplifts and supports Filipinas in their journey toward financial independence. Their direct selling model provides an accessible, low-risk opportunity for women to start and scale their businesses without the financial and operational barriers of traditional enterprises.
By keeping startup costs low, PC ensures that women can access high-quality, in-demand products, making it easier for them to begin on their entrepreneurial journey.
Aside from providing the opportunity to start a business with minimal capital, PC also empowers women to achieve financial independence by allowing them to earn based on their efforts and strategies. This financial freedom boosts their confidence, enabling them to break through gender biases, pursue personal goals, support their families, and create a better future for themselves and their loved ones.
Moreover, PC offers comprehensive training and mentorship in sales, leadership, and business management, equipping women with essential skills to thrive in a competitive market even in online selling platforms to help them grow and expand their businesses.
Why women’s success is everyone’s success
The success of women is not just about individual achievement—it has a profound impact on families and the society as a whole. When women succeed, their families prosper, their communities thrive, and they inspire younger women to dream bigger and strive for more.
Personal Collection recognizes that women are not just entrepreneurs—they have lives beyond their work. PC promotes flexibility, understanding that women juggle multiple roles, from being mothers to pursuing their passions. By empowering women in all aspects of life, PC drives their success in business and strengthens their roles in the community and the economy.
“At Personal Collection, women are the heart and soul of our business—majority of our dealers are women, and their success is our success. We’ve built more than just a business, we’ve created a movement that empowers women to lead, earn, and achieve their dreams on their own terms. When we uplift women, we uplift families, communities, and ultimately, the entire nation,” Personal Collection Chairman, Jun Evangelista said.

To start your entrepreneurial journey with Personal Collection, visit https://www.personalcollection.com.ph/.

About Personal Collection
Personal Collection Direct Selling, Inc. is one of the leading direct selling companies in the Philippines with over 650 branches nationwide. With hundreds of quality products in nine different categories, it has given life-changing opportunities to hundreds of thousands of Filipino dealers, empowering them to reach the Great Life for their families.

This March 30, 2025, thousands of families, advocates, and supporters will come together to celebrate Happy Walk 2025, a nationwide movement dedicated to fostering awareness, inclusion, and empowerment for individuals with Down Syndrome.

Hosted by SM Cares in partnership with the Down Syndrome Association of the Philippines, Inc. (DSAPI), this year’s event will take place at SMX Convention Center – Manila with simultaneous celebrations at SM City Cebu, SM City Bacolod, and SM CDO Downtown Premier, making it a truly nationwide effort to highlight the abilities and aspirations of individuals with Down Syndrome.

Two Happy Walkers take small, but meaningful steps with support and fanfare from the SM community.

More Than Just a Walk: A Movement for Inclusion
For more than two decades, Happy Walk has been more than an event—it is a powerful movement that highlights the strengths, talents, and contributions of individuals with Down Syndrome. It is a day of joy, unity, and acceptance, where communities come together to celebrate not just differences, but also shared dreams and aspirations.

“Happy Walk is not just about taking steps; it’s about making a difference. Every year, this event brings people together to reaffirm that individuals with Down Syndrome deserve the same opportunities, recognition, and support as everyone else. It is a celebration of abilities, not limitations,” said Nill Patrick Arroyo, DSAPI Board Member & Head, Happy Walk 2025.

With the involvement of thousands of volunteers, this event is now more than just a walk—it’s a movement for change.

Participants come together to show love and support for individuals with Down Syndrome.

A Nationwide Call for Participation
With the theme “321 & Beyond”, Happy Walk 2025 is expected to draw thousands of participants, from individuals with Down Syndrome and their families to volunteers, educators, corporate partners, and inclusivity advocates. The event will feature various activities, including performances, inspirational stories, and community-building initiatives that reinforce the importance of inclusivity in society.

“SM Cares has been a proud partner of Happy Walk for years because we believe in the importance of creating a society where everyone feels valued and included. This event is a reminder that inclusivity is not just an initiative—it is a responsibility we all share,” said Engr. Bien C. Mateo, SM Cares Program Director for Disability Affairs.

SM Prime Chairman Hans Sy, together with SM Cares and DSAPI members, is celebrating the success of last year’s Happy Walk event.

The Happy Walk community continues to grow in number and contribute to a broader movement of inclusivity and empowerment.

Join the Movement: How to Be Part of Happy Walk 2025
Everyone is encouraged to take part in this inspiring event—whether by walking, volunteering, or simply showing support. To register, kindly visit the official Happy Walk 2025 registration page at: https://portal.dsapi.ph/dsapi/Register/RegParticipant. For more details on how to join, follow SM Cares’ social media pages.

About SM Cares
SM Cares is the corporate social responsibility arm of SM Supermalls, leading initiatives on inclusivity, environmental sustainability, and community development. Through its long-standing partnership with DSAPI, SM Cares continues to advocate for persons with disabilities, ensuring that every SM mall is a place where everyone feels welcome and valued.

About DSAPI
The Down Syndrome Association of the Philippines, Inc. (DSAPI) is a non-profit organization dedicated to advocating for the rights and welfare of individuals with Down Syndrome and their families. Through education, awareness campaigns, and community-building efforts like Happy Walk, DSAPI works to create a more inclusive society.

SM Supermalls is making job hunting easier, faster, and more rewarding! February’s job fairs set the stage for 2025, with the SM Retail Job Fair at SM North EDSA successfully connecting more than a thousand job seekers with top employers. Now, the momentum continues with a nationwide series of job fairs this March, offering even more opportunities for Filipinos to build their careers.

SM Retail’s Job Fair at SM North EDSA bridges thousands of job seekers with leading employers.
The March schedule includes:
March 21 (Friday) – SM City Trece Martires and SM City Naga
March 25 (Tuesday) – SM City Bacoor
March 27 (Thursday) – SM City Daet
March 28 (Friday) – SM City Sta. Mesa and SM City Trece Martires
March 29 (Saturday) – SM Seaside City Cebu

Success stories: Real people, real impact
SM Job Fairs continue to change lives by providing a fresh start, stable incomes, and career growth. Here’s what some of our hired-on-the-spot applicants had to say:

John Paul Arido begins his career journey as a Stock Clerk at SM Hypermarket.
“This is the best—I can finally stand on my own and support my family! Thank you, SM Job Fair, for this life-changing opportunity. I hope more job seekers take advantage of this chance to build a better future.” – John Paul Arido, a newly hired Stock Clerk at SM Hypermarket

SM Hypermarket welcomes Maria Patricia De Leon, a new Customer Assistance team member hired instantly.
“Getting hired on the spot was both exciting and overwhelming since this is my first job fair. Thank you, SM, for creating opportunities like this—your job fairs truly make a difference for job seekers like me!” – Maria Patricia De Leon, hired on the spot for Customer Assistance at SM Hypermarket

Joselito Oniza joins the Watsons team as a proud pharmacist assistant.
“I’m grateful to be hired on the spot after two months of job hunting. This opportunity means so much to me and my family. The SM Job Fair was well-organized, and the staff were very approachable, making the entire process smooth and comfortable.” – Joselito Oniza, hired pharmacist assistant at Watsons

Teresa Enriquez, Toy Kingdom’s newest cashier, is excited to start her journey in customer service.
“I’ve been following SM Supermalls’ job fair schedule, hoping for a chance to work for an SM-affiliated company. Being hired on the spot made the wait completely worth it! What sets SM Job Fairs apart is the quality of employers—established, reputable companies that offer real career opportunities. I’m truly grateful for this experience!” – Teresa Enriquez, Cashier at Toy Kingdom
Hassle-free job hunting with on-site government services
Finding a job is easier when everything you need is in one place! SM Job Fairs feature government agency booths to assist applicants with essential requirements, such as Social Security System (SSS), Philippine Health Insurance Corporation (PhilHealth), and Pag-IBIG Fund—ensuring a smooth hiring process.

Driving growth, building the nation
More than just hiring events, SM Job Fairs contribute to economic recovery and uplift communities. With SM Supermalls’ commitment to employment, more Filipinos are securing brighter futures. Your next big career move starts here—don’t miss out!

SM Retail and SM North EDSA unite to empower job seekers at a bustling job fair.
About SM Supermalls
SM Supermalls, a division of SM Prime Holdings, Inc., is the Philippines’ leading mall developer, dedicated to sustainable and community-driven initiatives. Through its job fairs, SM Supermalls continues to empower job seekers, support businesses, and contribute to economic growth.

The iconic SM Mall of Asia Globe lights up in purple to celebrate gender equality, together with SM Cares, United Nations Philippines, and the Philippine Commission for Women.

In recognition of National Women’s Month and Fire Prevention Month, SM Cares launched Women on Fire, a celebration of the remarkable leadership, strength, courage, and resilience of women in fire prevention, disaster response, and community safety. Through collaboration with key government agencies and private organizations, Women on Fire served as a platform for education, awareness, and empowerment, reaching over 25,000 participants across all initiatives.

SM Cares, in partnership with the United Nations Philippines and the Philippine Commission on Women (PCW), kicked off Women’s Month on February 28 with the Purple Illumination Ceremony, lighting up the SM Mall of Asia (MOA) Globe and mall façades nationwide. As a globally recognized symbol of justice, dignity, and women’s rights, the color purple marked the start of National Women’s Month in the Philippines, reinforcing SM’s commitment to gender equality and empowerment.

SM Megamall’s Time Sculpture turns purple in support of women empowerment.

Shoppers at SM North Edsa walk through the display at the LED Tunnel, a striking tribute to gender equality and women’s resilience.

Strengthening Preparedness and Safety
A key highlight of the campaign was Women on Fire, which recognized female firefighters, emergency responders, and community leaders for their role in safety, fire prevention and disaster preparedness. On March 4, 2025, SM Cares and the Bureau of Fire Protection (BFP) conducted the 4th SM & BFP Nationwide Simultaneous Fire Drill across SM malls nationwide, with SM Mall of Asia as the main venue. Hundreds of registered participants took part in the Fire Square Roadshow, engaging in fire safety demonstrations and interactive training sessions to strengthen preparedness.

“Women are at the forefront of resilience. Through ‘Women on Fire,’ we celebrate and honor their contributions and reaffirm our commitment to gender-inclusive safety efforts,” said Atty. Pearly Joan Turley, SM Supermalls Senior Assistant Vice President of the Corporate Compliance Group and SM Cares Program Director for Women.

A female mall-goer tries the fire fighter’s protective uniform at the Fire Square Roadshow of the Bureau of Fire Protection (BFP).
Students from the Philippine College of Criminology participate in the Fire Square Roadshow of the Bureau of Fire Protection (BFP).

Women in Resilience: Empowering Women as Leaders in Disaster Preparedness and Community Building

On March 5, 2025, SM Cares and the Philippine Commission on Women (PCW) led the 2025 National Women’s Month Celebration Kickoff at SM Mall of Asia. The event, centered on the theme “Babae sa Lahat ng Sektor, Aangat ang Bukas sa Bagong Pilipinas”, aimed to empower women across various sectors, particularly those from marginalized communities. Its activities included gender equality discussions on women’s rights and leadership, a trade fair showcasing products from women-led MSMEs and free services such as medical check-ups, legal consultations and livelihood support.

Meanwhile, the Women LEAD Forum, co-hosted by the Department of the Interior and Local Government (DILG) and SM Cares, emphasized the crucial role of women at the barangay and grassroots levels in disaster resilience. The discussion underscored how women-led initiatives strengthen community preparedness and serve as models for national climate and disaster resilience programs.

On Day 2 with PCW, SM Prime Vice President Jessica Bianca Sy emphasizes the significance of empowering women in our communities.

The celebration also highlights the launch of the 50th Anniversary coffee table book, entitled as “From HerStory and Beyond: Five Decades of the Philippine Commission on Women”.

On Day 3 with DILG, the panel discussion moderated by United States Agency for International Development (USAID) Specialist for the Urban Connect Project Crystal Eunice Dela Cruz, highlights the significance of women’s leadership.

Pasay City Mayor Emi Calixto-Rubiano (center) receives the DILG Certificate of Appreciation for Advancing Women’s Leadership for Community Resilience.

SM Cares Champions Safe and Inclusive Spaces with Safe Spaces Act Orientation
To reinforce its commitment to creating safe environments, SM Cares held the 3rd Nationwide Safe Spaces Act Orientation on March 4 and 6, engaging more than 12,000 participants across 86 SM malls nationwide. This initiative educated students, employees, tenants, and security personnel on the importance of maintaining harassment-free spaces in malls and workplaces.

SM Supermalls holds the 3rd Nationwide Orientation on the Safe Spaces Act with in the photo: Philippine Commission on Women (PCW) Officer in Charge Executive Director Nharleen Santos-Millar, SM Supermalls Senior Assistant Vice President (VP) of the Corporate Compliance Group (CCG) Atty. Pearly Joan Turley, PCW former Executive Director Atty. Khay Ann Magundayao-Borlado, SM Supermalls VP for CCG Liza Silerio, together with SM Supermalls security and janitorial personnel.

For more updates on SM Cares’ initiatives, visit the official website or follow @SMCaresOfficial on social media.

March is all about YOU! This Women’s Month at SM, we’re celebrating empowered women with beauty, wellness, and joy-filled experiences. Treat yourself to self-care, confidence boosts, and fun outings with friends. Step into your girlboss era with glow-ups, indulgences, and unforgettable moments. Start checking off the ultimate Women’s Month bucket list—only at SM Supermalls!

Own Beauty That Empowers: A Self-Love Glow-Up
Self-care is more than a treat—it’s a celebration of you! This Women’s Month, refresh, recharge, and embrace your glow-up with a makeup refresh, wardrobe upgrade, and an indulgent beauty experience at SM Supermalls!

Start with a beauty upgrade at Look at Me in its first branch in the Philippines, SM Aura, now also available at SM Mall of Asia (MOA), where you’ll find luxury brands perfect for high-end skincare and makeup essentials.

For timeless beauty must-haves, MAC at SM MOA, SM North EDSA, SM City Fairview, and SM Megamall is the go-to for professional-grade cosmetics to help you create your signature look. Meanwhile, for skin-loving makeup, Happy Skin at SM Aura, SM Megamall, SM City Fairview, SM North EDSA, and SM MOA offers skincare-infused beauty for effortless radiance.

A power statement completes any beauty routine, and Jo Malone at SM Megamall, SM Aura, SM MOA, and SM North EDSA, lets you create a signature scent that is uniquely yours.

Refresh your wardrobe with Patton at SM Aura—first in SM, a woman-owned brand for chic, modern fashion. Meanwhile, for timeless staples check out K&Company—first in SM at SM Podium, also available at SM Aura and S Maison.

To complete your glow-up, Atelier 818 at SM Aura, first in the Philippines, with its fine jewelry that blends sophistication with artisanal craftsmanship.

Wellness First: Because You Deserve to Feel Your Best
Now’s the perfect time to hit pause, refresh, and focus on yourself. Whether it’s a hair makeover or a well-deserved pampering session, check out these spots to get that glow from within!
Start with a professional hair treatment at Amave by Going Straight Salon at SM North EDSA and SM Megamall, where expert hair care solutions keep your locks healthy and beautiful. If you’re ready to take your skincare and beauty routine to the next level, Aivee Clinic at SM Megamall—their first in SM, offers advanced cosmetic dermatology and treatments, perfect for enhancing your natural glow.

For a well-deserved pampering session, Ukiyo Beauty Bar at S Maison provides a relaxing escape with premium nail and self-care treatments. If smooth, flawless skin is on your list, Maxwax at SM Aura, first in SM—offers expert waxing services to help you feel fresh and confident.

To enhance your everyday look with authentic Japanese lash extensions check out Ayumi at SM City Fairview, SM Aura, SM MOA, and SM North EDSA. And if prioritizing fitness is part of your self-care routine try Fitness First Platinum at SM Aura—first in SM, for an elevated workout experience.

Girls’ Day Out: Making More Moments Together
Now’s the perfect time to gather your girls and make unforgettable memories. Whether it’s brunch, coffee, or a cozy catch-up, check out these must-visit spots for the ultimate girls’ day out!

Start with an indulgent brunch at Panco Café at SM Podium, first in SM, where Melbourne meets Manila in an elevated take on Filipino food. For a taste of Parisian elegance with beautifully crafted pastries and an effortlessly chic ambiance check out Apéritif, first in the Philippines at SM Aura, also available at SM North EDSA, SM MOA, SM Megamall, and SM City Fairview.

For an afternoon pick-me-up, visit Paul Le Café, the first in SM at SM North EDSA—now also in SM Megamall and SM Aura, where French tradition and a passion for bread and pastries come together. If you’re looking for a laid-back neighborhood spot, Brewing Point at SM City Fairview serves up comfort food with a cozy atmosphere.

Coffee lovers can take their caffeine game to the next level with four unique brewing methods at UCC Mentore at S Maison, first in SM. For a specialty coffee experience, Yardstick at SM Aura, SM MOA, and SM Podium, ranked 18th in the World’s 100 Best Coffee Shops—proudly roasts world-class coffee, making it a must-visit for coffee enthusiasts.

This Women’s Month, It’s Your Time to Shine—Only at SM!

At SM Supermalls, we’re all about bringing you first-class experiences, and this Women’s Month is no exception.

Whether you’re treating yourself to a well-deserved glow-up, celebrating with your best girls, or taking a much-needed me-time break, SM has everything you need to make it unforgettable!

Make this month all about you—because it’s what you deserve! Find it all at SM—the #HomeOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls #HomeOfFirsts
At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM.

The SM Waste-Free Future initiative endeavors to reduce waste generation and increase the rate of diversion.
It is not “out of sight, out of mind”; landfills are not just eyesores in remote areas, but they also pose a significant health risk to the communities around them and emit a substantial amount of greenhouse gases from decaying food waste.
The RDC, or Recyclable, Disposable, and Compostable bins at SM Supermalls, are not only for show but serve as the start of the journey to achieve a net-zero landfill and beyond.

SM has recycled 130,250kg of its internal non-essential documents through its bulk paper recycling program.

SM’s environmental programs, such as the monthly Trash to Cash recycling market, continue to support communities towards sustainable living.
For recyclable waste, SM has initiatives like the “Trash to Cash” recycling market, which successfully gathers over 1 million kilograms annually of plastic, paper, and other materials for reuse or recycling. The program aims to reduce solid waste pollution and promote a circular economy within communities. SM understands the importance of segregating at the source, and the company does this through partnerships with various companies, such as Trust International Paper Corporation for internal bulk paper recycling. The program has avoided landfill waste equivalent to the annual waste of more than 3,000 households while ensuring recyclables are properly processed.
For disposable, non-recyclable waste, SM Prime formed a joint venture with the Japanese environmental solutions company GUUN to establish SM GUUN Environmental Company, Inc. (SGECI). This partnership enhances its waste-to-fuel factory to convert non-recyclable waste, like single-use plastics, non-recyclable paper, and used rags, into cement fuel called “fluff fuel” to reduce coal usage. The “fluff fuel” produced is then used by eco-conscious cement companies like APO Cement, Holcim, and Taiheiyo Cement in a practice they call “co-processing,” where the ash from the fuel is also used as a cement ingredient, making it an integral part of the waste reduction ecosystem.
In 2024, SM GUUN Environmental Company converted over 6,000 metric tons of non-recyclable waste into “fluff fuel,” avoiding the annual landfill burden for 12,000 households. The Department of Environment and Natural Resources (DENR) recently visited the facility and recognized its significance to various stakeholders, particularly in the reduction of their carbon footprints and the efficient management of solid waste.

In 2024, SM GUUN enabled the conversion of 6,000 metric tons of non-recyclable waste into fuel for cement companies.

SM GUUN’s Cebu plant is capable of processing 50-70 tons of waste daily.

Department of Environment and Natural Resources (DENR) representatives, led by Assistant Secretary and concurrent Bureau Director Jaqueline Caancan were joined by the National Solid Waste Management Commission Head Engr. Vizminda Osorio and DENR Environmental Management Bureau (EMB) Central Visayas Regional Director Ma. Victoria Abrera in a recent visit to SM GUUN Environmental Company in Consolacion, Cebu.
For compostable waste, SM GUUN is experimenting with a Singaporean system for its malls and hawker centers that transforms compostable food residues into landscape soil, achieving over 70% volume reduction within 48 hours. This helps create new soil for gardens, parks, and golf courses, thereby reducing the burden on landfills and contributing to soil health and urban greenery.
SM has other customer-facing programs on solid waste management, like the Plastic Waste Collection program, E-Waste Collection, as well as awareness campaigns for clean water bodies and regular estero and coastal cleanup activities. These programs are also done to support the government in promoting responsible solid waste management through RA 9004, RA 11898, and similar laws.
With solutions identified, the journey towards SM’s #SMWasteFreeFuture becomes more realistic. It needs the help of everyone–from the proper way we “Bin it Right” to the further development of waste solutions to create an ecosystem of recovery and consumption where the word “waste” can be a thing of the past. Let’s do our part for the journey to a “waste-free future.”
To learn more about SM’s solid waste management initiatives, visit https://www.smsupermalls.com/smcares/events/environmental-programs-on-solid-waste-management.

Manila’s food scene is about to get a major upgrade. Global dining sensation Burger & Lobster is finally making its Philippine debut at SM, the #HomeofFirsts, bringing its world-famous wild-caught lobsters and prime cut burgers to Manila’s most discerning foodies, ready to redefine casual dining with a premium feel in the country.

The London-based sensation started and found its success by focusing on two ingredients—perfecting them with precision and passion. By mastering the art of crafting exceptional burgers and cooking wild-caught lobsters to perfection, Burger & Lobster became a dining institution, drawing in food lovers from New York to Dubai, Singapore, and beyond. The result? Burgers toooooo good. Lobsters sooooo good. You’ll question your whole life after just one bite. Now, it’s Manila’s turn to get #OfficiallyObsessed.

An Unapologetically Bold Dining Experience
With a modern yet welcoming atmosphere, a passion for top-quality ingredients, and a menu built on expertise and simplicity, Burger & Lobster isn’t just another restaurant—it’s a destination. Manila’s young professionals, food lovers, and trend-conscious diners will find themselves coming back, not just for the food, but for the experience that comes with every bite.

Burger & Lobster at SM Aura delivers more than delightful meals but a laid-back yet luxurious dining experience that fits perfectly into Manila’s dynamic food scene. Whether it’s a long-awaited indulgence, a spontaneous craving, or a new go-to spot, every visit is designed to be an explosion of rich, bold flavors—each bite delivering pure, unfiltered satisfaction, because life’s too short for boring bites!

Burger & Lobster will take you on an adventure with their dishes like The Burger, featuring 100% prime beef grilled to perfection in a brioche bun with their secret sauce; The Lobster, a whole Canadian lobster served grilled or steamed; and The Lobster Roll, a buttery brioche roll filled with succulent lobster meat and Japanese mayo, crafted with their signature dedication to quality and bold flavors. Each plate promises a memorable and decadent experience, making it clear why this brand has become a global favorite.

Join the Obsession!
Manila has been hungry for something fresh, exciting, and obsessively satisfying—and Burger & Lobster is finally here to deliver. One thing is certain—once you taste Burger & Lobster, there’s no going back. Bite in, dress up, and get ready to #SERVE and be #OfficiallyObsessed.

At SM Supermalls, we take pride in bringing the best of the world to Filipino food lovers—from first-to-market brands to groundbreaking dining experiences that redefine what it means to have it all. With Burger & Lobster’s arrival at SM Aura, we continue to curate a lineup of iconic global brands, offering one-of-a-kind culinary experiences for those who crave adventure on a plate.

Don’t miss out on the obsession—visit Burger & Lobster at SM Aura, Ground Floor today!

Stay updated! Follow @burgerandlobsterph on Instagram for exclusive content and sneak peeks. For more exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

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SM Supermalls #HomeOfFirsts
At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM.