AXA Philippines and Preferred Global Health partnership.

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AXA Philippines, one of the leading insurance companies in the country, recently inked a strategic partnership with Preferred Global Health, Ltd. (PGH), global patient organization based in Boston, USA . Through this agreement, AXA Philippines’ clients gain access to Preferred Consultation and Care, which includes expert advice for diagnosis verification and treatment plans from highly experienced Harvard-affiliated doctors from U.S. hospitals. When AXA Philippines clients seek treatment in the U.S., they will receive assistance from a personal care manager, who can help with doctor recommendations, appointment schedules, and more. Photo shows (center) AXA Philippines president and CEO Rahul Hora and PGH global director of care management services Andrew Sokolov with (left) AXA Philippines chief of retail proposition Alok Rungta and PGH Asia CEO Ramneet Walia.

Dragonpay’s SureTayo launches own smartphone app

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SureTayo, an escrow service powered by Dragonpay Corporation, has introduced their very own smartphone app to handle the needs of the buyer and seller who are always on-the-go.

Launched in 2018, SureTayo is a payment solution that makes every transaction convenient and safe. By becoming a third-party, SureTayo receives the payment from the buyer and once the item was delivered and received, SureTayo releases the payment to the seller. And to make it more convenient, SureTayo also utilizes Dragonpay’s popular alternative payment channels. No need to worry about fraud and scammers!

SureTayo saw the growing need of the customers today especially those who rely their businesses on mobile phones. In response, SureTayo has recently launched their very own SureTayo smartphone app.

The mobile app is designed to cope with the demands of every transaction giving the sellers an opportunity to easily facilitate and manage customer payments. SureTayo App’s UI is straightforward, has no complicated processes, and provides the customers what they exactly need.

The app features six (6) main tools to help the customer’s needs:

PROFILE – For first timers, there is no need to register on PC or laptops because registration can now be done through the app. On the main app dashboard, the profile button contains the seller’s information and link that they can share to their customers to place orders.

ORDER – The sellers can now create invoice through the app! Just click the Order button, fill-up the transaction details and voila! The invoice will be automatically sent to the buyer via SMS, email or other messaging apps. The buyer will receive a message containing the link that he/ she can use to pay via Dragonpay payment channels.

TRANSACTIONS – Once the payment has been settled by the buyer, the seller will be notified through the Transaction button. This button also allows you to check the status of your transactions – from paying to shipping!

PAYOUT – Want to check the total earnings? Payout button helps the seller to see his/ her total earnings for the week and when it will be received to his/ her registered bank account.

FAQ – You have questions? FAQ button can help! It contains several answers to basic questions or even the technical ones.

REWARDS – Stay tuned for exciting promos and special offers that will appear in the Rewards button!

“We created SureTayo with the promise of making the seller-buyer transactions convenient, fast and easy, and I am proud to say that we were able to do it. While we achieved this feat, we in Dragonpay never stopped innovating. We developed the SureTayo app to ensure that we adapt to the needs of our clients,” said Robertson “Dick” Chiang, the founder and Chief Technology Officer of Dragonpay Corporation.

To know more about SureTayo, visit www.suretayo.ph or follow /SureTayoPH on Facebook. You can also download the SureTayo app in the App Store and Google Play.

Nippon Paint Philippines to hold the Asia Young Designer Awards 2019

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Nippon Paint (Coatings) Philippines, Inc. announced the holding of the search for the Asia Young Designer Awards (AYDA) for the year 2019 during a media launch held at the Hotel Jen in Pasay City.

Now on its 11th year, AYDA 2019, which carries the theme “FORWARD: A Sustainable Future,” encourages bright and creative Architecture and Interior Design students to use their talents to transform future environments and create significant impact in the succeeding generations by providing practical design solutions.

Today, designers face the challenge of providing a balance between urbanization and sustainability, at a time when digitalization or connectivity takes over inter-personal bonding, when going local should also be fit for global appreciation. Which needs should prevail, the individual or that of the community?

Thus, it is up to this new breed of architecture and interior design students to come up with designs that are realistic within the urban context and totally sustainable for future generations to come.

The AYDA 2019 is a design competition open to Architecture and Interior Design students (third-year onwards). Each student is allowed to submit One (1) entry. Deadline for submission of entries is on November 22, 2019. The entry should be in a CD or USB in a folder marked “Presentation Board” with files in JPEG format at 300dpi resolution, together with a present copy of a valid school ID, a completely filled-out entry form together with a 2 x 2 photo (300dpi) in JPEG format and should be mailed to Nezrald Landicho of Nippon Paint Marketing, Nippon Paint (Coatings) Philippines, Inc., G/F CSP Building, 173 EDSA, Mandaluyong City.

Criteria for judging in the Architecture category is Sustainable Design Concept (20%), Design Innovation (15%), Color Usage (10%), Planning and Functionality (20%), Sustainability and Relevance (15%), Aesthetic and Visual Impact (10%), Theme Compatibility and Forward Thinking (5%), and Delivery and Presence (5%). For the Interior Design category, judging is based on Design Concept (20%), Design Innovation (15%), Color Usage (15%), Planning and Functionality (20%), Sustainability and Relevance (15%) Theme Compatibility and Forward Thinking (10%), and Delivery and Presence (5%).

Prizes include Php50,000 cash prize and an internship opportunity at JSLA Architects (for Architecture category) and internship opportunity at AIDEA and Santa Fe Interior Architecture Sdn Bhd (for Interior Design category). Plus, a once-in-a-lifetime chance to go abroad and compete against AYDA Gold Awardees from 14 other countries to be proclaimed “Asia Young Designer of the Year,” which comes with an all-expense-paid, 6-week learning experience under the Design Discovery Program of the Harvard University School of Design in the US.

The Silver Award winners for both categories will receive Php 30,000 cash prize and an internship opportunity at JSLA Architects (for Architecture category), while the other 8 finalists will each receive Php 10,000 cash prize. Other special awards include “Best Mentor” for the professors of the Gold Award winners, and “People’s Choice” award for the design that will garner the “Most Number of Likes” in social media, where each special award carries a Php 10,000 prize, plus “Best Color Choice” and “Best Green Innovation,” where the winners will receive Php 5,000 each.

The “Best College/University” and the “Best Supporting College/University,” meanwhile, will win Php 10,000 cash and Php 10,000 worth of paint voucher.

The Judges’ Panel for AYDA 2019 include some of the best and the brightest minds in the Architecture and Interior Design industry in the country. For Interior Design, the judges’ panel is joined by IDr. Chat Fores, founder of the Chat Fores Design Studio, IDr. Cynthia Almario and IDr. Ivy Almario, co-founders of Atelier Almario, IDr. Wilfrid Nicholo Magcase, Principal Designer, W.M. Magcase Design, IDr. Cara Marie Marcelo, Founder, CMM Interior Design and Consultancy, and IDr. Fendarie Su, founder of the Santa Fe Interior Architecture Sdn Bhd based in Ampang, Malaysia.

For Architecture, the panel is joined by Ar. Ana Mangalino-Ling, Partner and Associate, JSLA Architects, with Ar. Rene Richie Corcuera, Director for UAP Commission in Professional Practices, Ar. Maria Benita Regala, National President (2014-2016) of the United Architects of the Philippines (UAP) and Department Manager, Housing Technology Development Office, National Housing Authority (NHA), Ar. Nina Bailon-Arce, Partner, Arce-Bailon-Arce Architects, Ar. Boon Che Wee, Director, GRA Architects Sdn Bhd based in Kuala Lumpur, Malaysia, Ar. Leo Pariñas, President and Chief Executive Officer, LPPA Design Group, Ar. Randel Leona, Chairman for UAP National Committee on Competitions, Managing Director, Leona Design Builders, Consultant, Sure Source Design Construction, and Ar. Kristine Mae Sanao, Chief Executive Officer, KMAS Design and Vice Chairman for UAP National Committee on Competitions.

The Nippon Paint Young Designer Awards (NPYDA) was first introduced in 2008 to inspire interior design and architecture students to apply creativity and innovation in modern design. Judges were among the best and reputable architects and interior designers in the region. It started off with just Malaysia and later reached 14 other countries to include the Philippines, Singapore, Bangladesh, Thailand, Pakistan, Indonesia, Papua New Guinea, Vietnam, China, Japan and Hong Kong, Sri Lanka, India, and Taiwan.

The AYDA is judged by prominent and well-established industry professionals and is supported by the United Architects of the Philippines (UAP), Council of Deans and Heads of Architecture Schools in the Philippines (CODHASP), the Philippine Institute of Interior Designers (PIID), and the Council of Interior Design Educators (CIDE).

For more about AYDA 2019 and to download the AYDA 2019 Entry Kit, go to www.youngdesigneraward.ph. To know more about Nippon Paint Coatings Philippines, go to www.nipponpaint.ph.

Taiwan Excellence Inspires the Philippines in Information and Communication Technology

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TAIWAN can certainly serve as the Philippines’ role model in information and communications technology (ICT), given its strong foothold in innovation.

For almost three decades, Taiwan has been highly regarded as a vital player in the global IT supply chain, as well as a significant partner for many international brands including Apple, Google, and Microsoft. The ICT sector has therefore become a huge source of pride for Taiwan.

Taiwanese companies hold significant market shares in semiconductors, PCs, mobile devices, broadband appliances, and display products and technologies. Taiwan is the world’s largest supplier of these products, collectively contributing to over 16% of Taiwan’s total GDP.

With the rise of AI and IoT, Taiwan is shifting from an economy based on high-tech manufacturing, to an economy driven by intellectual property and innovation. Taiwan’s high-tech competitiveness includes top talent, a well-developed industrial chain, and a formidable entrepreneurial spirit. These elements combined enable Taiwan’s ICT industry to leverage today’s trends and pave the way for the technology of the future.

The ‘Taiwan Excellence’ experience, organized by the Bureau of Foreign Trade (BOFT) and the Taiwan External Trade Development Council (TAITRA), will provide businesses ranging from small to large from the Philippines a platform to offer the latest IoT innovations, directly from leading Taiwanese IoT solutions providers. This is a great opportunity to consider how these solutions can enhance one’s own business offering.

The participating companies in this year’s Asia IoT Business Platform (AIBP) held at the Marriott Hotel, Manila are: Accton Technology Corp., a best practice awardee for manufacturing quality; Apacer Technology Inc., a leading producer of industrial SSDs, digital consumer products, and memory modules; Aver Information, award-winning education and communication innovators; ICP DAS, an industrial automation technology innovator and enhancer; and, IEI Integration Corp., a leading industrial computer provider.

‘Taiwan Excellence’ is confident in the Philippines’ ability to progress in ICT, as indicated by its IT sector’s steady spending. “We see progress in the Philippines’ ICT sector and Taiwan will be happy to contribute to this growth and help Filipino enterprises further succeed in their operations,” said Wen-Chung Chang, Director of the Economic Division, Taipei Economic and Cultural Office in the Philippines.

Taiwan is determined to advocate for innovation, improve employment and income distribution, and to create more balanced regional development, by leveraging the immense momentum of many markets, at present.

According to Swiss-based International Institute for Management Development (IMD), Taiwan moves up to 16th in global competitiveness, a notch higher from the previous year’s ranking. Furthermore, Taiwan has steadily maintained its place as the 4th most competitive economy in Asia as declared in the 2019 IMD World Competitiveness Ranking. With many software and hardware engineers and technological centers and innovation clusters growing organically throughout major Taiwanese cities, Taiwan is on its way to becoming a major startup hub in Asia, and even internationally.

Just how substantial is the potential global economic impact of IoT?
Citing a research report by McKinsey & Company’s Global Institute, ‘Taiwan Excellence’ said the estimate could range to “$3.9 trillion to $11 trillion a year by 2025”. McKinsey has continued a significant expansion In Taiwan with the recently launched regional industrial IoT hub in Taipei, due to its rapid growth in the past 18 months.

Factories could be the strongest driving force behind IoT’s generated value, followed by cities and health.

Ligo celebrates 65 years in the industry

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For generations, Ligo Sardines has been a part of the Filipino household as a staple klasik that brings back memories of coming home and sharing a meal with loved ones. For its 65th anniversary, it brought together brand partners and friends from the media for an intimate gathering to celebrate its milestones.

“We are proud to be part of the household of many Filipino families here and abroad. As we move toward our seventh decade in the industry, we are excited to bring new innovations and products that will be part of the memories of future generations,” shares Ligo Vice President of Production Mikko Tung.

Ligo began in 1954 when Gregory Tung, Sr. opened A. Tung Chingco Trading, the exclusive distributor of Ligo products in the Philippines. The company partnered with Liberty Gold Fruit Co., Inc. in California, but put up its own cannery in 1980 to manufacture its goods and meet growing demand.

It expanded its products, offering mackerel, squid, corned beef, meatloaf, and tuna flakes. It also offered variants on its line of sardines, such as Gata, Spanish, Extra Hot, Kaldereta, and Afritada, and more. It quickly became a global phenomenon, and began exporting to the United States of America, Europe, Asia, and the Pacific Rim.

Ligo is currently run by the third generation of Tungs, who are working together to strengthen its commitment to putting quality first. Mikko Tung is joined by his brothers Mark, who oversees sales and marketing, and Macky, who handles advertising and promotion.

The celebration featured the Klasik Museum, where guests traveled back through time to reminisce the brand’s past, including its variants, old commercials, and print ads. They were also introduced to the brand’s 65th Anniversary visual, which represents its years in providing delicious flavors and excellent quality. Its retro art style is a reminder that indeed, “Walang Kupas ang Klasik.”

Tung also shared the success of the “Lami Ligo” campaign in Mindanao, which featured brand ambassador Tom Rodriguez and a popular local dish, Odong noodles with Ligo sardines. He also announced the success of the newly launched variant of Sriracha sardines, which became an instant favorite among consumers. The evening capped off with the unveiling of Ligo’s new and exciting product variants: Calamansi, and Fried Sardines in Oyster Sauce and in Portuguese Style¬, which will all be available in September; and Tuyo, which will be launched by the end of the year. Another highlight of the evening was the introduction of Carla Abellana as the newest brand ambassador.

Ligo Vice President for Advertising and Promotion Macky Tung expresses that “the brand welcomes new members, products, and variants to its family. Ligo still stays true to the promise it made 65 years ago: to provide quality sardines that will continue to become a Klasik in every Filipino household.”

SEAOIL Lifetime Free Gas promo returns for its third year

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SEAOIL, the leading independent fuel provider in the Philippines, will be giving away a lifetime supply of free gas to 4 lucky motorists starting this July. The “Lifetime Free Gas, Oh My Gas!” promo, which continues to be the only one of its kind in the world, makes a comeback on its third year.

“Following our success from the past two years of the lifetime free gas promo, we want to continue this giveaway to thank our loyal customers for their continued patronage of SEAOIL. The response has been overwhelming, and we are more than happy to return with it once again,” said SEAOIL CEO Glenn Yu.
SEAOIL customers can also expect to win over 100,000 instant prizes through peel-off cards. A total of half a million worth of SEAOIL gift cards will be raffled off in monthly draws.
The winners of the promo from the past two years came from different walks of life. Last year’s winners include Michael Sulit of Caloocan City, a SEAOIL user since buying his own car, is the youngest winner at 24 years old and the “bunso” in the family. He uses his free fuel for field work and trips with family and friends and shares it with his siblings who have families of their own.
Ernie Linarez is a TNVS operator and driver from Rizal. His monthly fuel savings help pay for his car loan. He is a SEAOIL Believer for years, and his trust and support for the brand paid off when he was drawn as last year’s first winner.
Joel Dinque, an entrepreneur from North Cotabato is able to provide more for his family, thanks to his fuel savings. As an owner of an auto repair shop, he endorses SEAOIL to his customers because he is a firm believer of their products.
Jidy Detuya, a jeepney driver from Agusan del Norte, shares that it was one of his kids who convinced him to gas up at SEAOIL and try his luck at winning free gas. He was skeptical of SEAOIL’s fuels at first but now he endorses it to his relatives and fellow churchgoers.
To qualify, a customer must gas up at least P500 worth of Extreme 97, Extreme 95, Extreme U, Extreme Diesel fuels and/or SEAOIL Lubricants at any SEAOIL station nationwide. Customers can double their chances of winning if they register at www.lifetimefreegas.com.
The “Oh My Gas!” promo runs from July 18 to October 18, 2019. Winners of this year’s promo will be determined via electronic monthly draws in August, September, and November, and a dropbox raffle draw in November.

JOIN THE KLEAN FIGHT!

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Today’s athletes are more sophisticated in their buying and selecting behavior than ever before. The age of information has pushed the envelope in ways that athletes know exactly what they want, what to look out for, and where to get it. Consumer insight has evolved tremendously. Brands are now churning out products engineered to the exact specifications of athletes. The world of sports nutrition has kept pace.

It is apparent that championship athletes are keen on looking for the best available products to take them to that next level. Popular opinion will say there are no secrets to greatness other than proper coaching, hard work, and elite level preparation. But is that all there really is to it? Athletes of any sport will attest that proper nutrition is tantamount to winning at any level. And winning is a way of life.

With this rationale, Klean Athlete products are manufactured through a simple paradigm: provide formulas that are proven through sound science, support your active lifestyle, and give you everything you need — and nothing you don’t. It offers a product line made BY championship athletes, FOR championship athletes. These products have undergone the most rigorous and state of the art tests to ensure that they are made BY the best, FOR the best. The Klean Athlete product line includes supplements for the specific purposes of a workout: Isolate Whey Protein, Electrolytes, Endurance D-Ribose Chews, and Recovery Drink.

The thrust of Klean Athlete was always to raise the bar of sports nutrition, especially in terms of information and education through maximizing the platforms available to us today. Products are certified through the National Sanitation Foundation (NSF) International, which ensures that they are of premium quality and pass international standards for food safety.

Not only is Klean Athlete NSF Certified, it is NSF Certified for Sport®, a certification level which was created to meet the growing demands of athletes, coaches, and healthcare professionals to guarantee that sports supplements are free from banned substances. Every product that carries the NSF Certified for Sport® mark has undergone stringent laboratory testing to confirm content, purity, and compliance. This is especially relevant today as the sports associations and sanctioning bodies have doubled their efforts to crack down on doping and banned substances. To date, Klean Athlete is the only line of NSF Certified for Sport® nutritional supplements available in the Philippines.

Consumers with dietary restrictions will also be happy to note that the complete line is formulated without wheat or gluten and contains no artificial coloring, flavoring or sweeteners.

Klean Athlete is the clean choice for complete nutrition for athletes, promoting peak performance by fueling and fortifying with a solid nutritional base to fully support an athlete’s training and overall well-being, thus making it the new frontier for sports nutrition.

MEET THE KLEAN TEAM

As Klean Athlete has been expanding globally, its introduction to the Philippine market has also been taking stride. Klean Athlete is now advocated by our very own team of world class athletes who live, train, and compete at the highest level. The Klean Athlete Ambassadors were introduced recently at venue partner, The City Club at Alphaland Makati Place. Get to know more about the ambassadors initiating the Klean Fight!

Elle Adda is a multi-sport practitioner of Yoga, Running, Mixed Martial Arts, Crossfit and Obstacle Course Racing. Elle’s versatile and dynamic scope of the human body has also allowed her to build the fitness and wellness community as well as to spread awareness through various platforms and her advocacy as a Klean Athlete Ambassador.

Amy Berezowski is the CEO and Head Coach of the Philippines’ first exclusively women boxing clubhouse – Empowered Clubhouse. She’s a professional boxer and she uses Klean Athlete to make sure that she has everything she needs to stay at the top of her game in and out of the ring.

Mark Hernandez uses Klean Isolate and Klean Recovery to give him the endurance and mental focus in training and racing as a triathlete. Being a champion runner, swimmer, and cyclist all in one is never easy and Mark ensures that his body is getting all the right fuel it needs.

Multi-sport coach Jojo Macalintal is the owner and head coach of Trimac Coaching. Klean Athlete gives Coach Jo that boost of clean energy that keeps his body and mind in shape, ready to face any challenge.

Triathlete Pablo Sospedra Miro’s secret to success is hard work and passion. There are no shortcuts. Being able to train regularly is gives him an edge on his competitors, this is where Klean products come in. They help him maintain his body’s strength by giving the nutrients and boost he needs. No matter where or what season he is competing.

As a triathlete who travels the world, racing in different climates and terrains, Fabio Duque knows the value in keeping his body in top shape. As a Klean Athlete, he knows that what goes into his body is just as important as his training.

Ignacio Escaño is a student athlete who understands at this early age that proper nutrition will pave the way for a long and successful career. He uses Klean Athlete to ensure proper preparation, leading to peak performance when he represents the Philippines as a member of the national team in baseball.

Regenerative medicine research specialist Dr. Ben Valdecañas is Klean Athlete’s brand consultant and key opinion leader. He lends his knowledge on optimizing health and human performance to Klean Athlete, ensuring that its claims are medically proven, safe, and effective.

Klean Athlete Nutritional Supplements are exclusively distributed by Klean Athlete Philippines and readily available in-store at Apotheca Integrative Pharmacy and online via Klean Athlete PH on Shopee and Lazada.

Join us and start being a Klean Athlete today!

For more information, please contact:

Jenifer Lapid
Klean Athlete Philippines
6F Twin Cities Condominium, 110 Legazpi St., Makati City
(T): (02) 838-4350 | (02) 845 1350
(M): (+63917) 705 5436‬
(E): jen@kleanathlete.com.ph
Website: www.kleanathlete.com.ph

For other inquiries, reach us at: info@kleanathlete.com.ph

Follow @kleanathleteph on

SCHICK HYDRO 5 SENSE – Experience Customized Shaving like never before.

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SCHICK has established it’s own niche in the industry as one of the pioneer when it comes to smooth shaving.

2019 marks a very important year for SCHICK PHILIPPINES, as it launches it’s latest and most advanced razor to date – The Schick Hyrdro 5 Sense.

Chit Itchon, Global Marketing Director for Men’s Shaving at Edgewell Personal Care said: “We know that not all skin is the same and that guys take pride in finding products that address their specific skincare and grooming needs.”

A guy’s grooming routine is more art than science, and no one’s grooming routine is the same. The new Schick Hydro® 5 allows us to provide maximum comfort while helping to protect from irritation in a truly unique and customized way.” Itchon added.

The New Schick Hydro 5 Sense, the next generation of Schick razors is packed with five (5) unique and useful features designed to create a personalized shaving experience like never before.

The unique “Shock-Absorb Technology” enables the razor to give an incredibly close shave. The mechanism inside “senses” when pressure is exerted on skin while shaving and basically auto-adjust to the pressure. The razor blades backs off when you apply too much pressure and adds pressure back when needed. It allows you to shave the right amount of contact and pressure. When the pressure goes away, the razor returns to its original state. Schick Hydro 5 Sense is also designed to adjust to the contour of your face and your personal shaving style.

The “Lock-out Button“ is another special feature. It is located at the neck part of the razor. The button enables and disables the shock-absorb function as simple as sliding the it up and down.

The Schick Hydro 5 Sense comes with US made 5 slim surgical steel blades with Skin Guards on top of each blade. This doubles the number of point of contact between the blades and the skin between the blades; which is designed to help control the skin flow to reduce skin irritation.

It also has the unique 7 Hydro Glide Gel Pool designed with herbal extracts that protects and instantly hydrates skin for a smoother glide while shaving.

Last of it’s feature is the “Flip Back Trimmer”. Schick Hydro Sense 5 instantly transforms into s trimmer with simply flicking back the top of the razor. This help gives precise trimming.

SCHICK HYDRO 5 SENSE is the first and the only razor customized for him. Based on Consumer Insights: 43% liked on how razor automatically adjust based on how you shave. 31% liked the idea of the hydrating gels and lubricated gels, 31% liked the idea that the razor is customized to their skin and their routine and 32% liked the promise of confortable shave with less irritation.

With the New Schick Hydro 5 Sense, having a smooth and confortable shave is now a reality. An innovation that is set to change the playing field of the razor industry.

Schick Hydro 5 Sense is a global brand manufactured by Edgewell Personal Care and being imported, marketed and distributed in the Philippines by Getz Healthcare.

Metrobank defines Meaningful Banking experience with latest campaign

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The Metropolitan Bank & Trust Co. (Metrobank) recently launched its Meaningful Banking campaign with an aim to elevate its promise of “You’re in Good Hands” at the Grand Hyatt Manila.

Since Metrobank was founded, its reason for being has always been to serve customers extraordinarily well by helping them spot opportunities and working together to realize their dreams—whether to scale up their business or achieve their goals wherever they are in life.

“In this day and age, we see a lot of developments as our customers continue to evolve. Thus, to keep our promise of keeping them in good hands, the bank must evolve as well,” says Metrobank President Fabian S. Dee. “Today, we announce the start of the next stage of Metrobank’s transformation journey as we aim to deliver Meaningful Banking for our customers. It is our re-commitment to put customers at the heart of everything we do—to listen and understand them as we strive to move, change, and grow together.”

As it begins a new journey to Meaningful Banking, it introduces a new communication campaign featuring its new Metrobank signature frame that serves as a visual focal point highlighting its customers’ meaningful stories. In the near future, Metrobank aims to provide new and more relevant products and services that help fulfill customers’ purpose and dreams.

From driving financial literacy to honoring outstanding Filipinos, to helping the communities it serves; the bank is also committed to supporting meaningful initiatives which can contribute to nation-building. It goes beyond building just a business and aims to make a real difference in Filipinos’ lives–redefining banking that is made truly meaningful.

“Meaningful Banking is Metrobank’s north star as we start on a transformation journey,” says Metrobank Chief Marketing Officer Digs Dimagiba. “Even if we are not yet able to serve them perfectly now, we commit to continuously improving so that we can deliver Meaningful Banking every step of the way, for the customers of today and tomorrow.”

To learn more about the campaign, visit meaningfulbanking.metrobank.com.ph or facebook.com/metrobank.

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About Metrobank:

Metrobank is the country’s premier universal bank and has one of the largest domestic networks with over 950 branches and over 2,300 automated teller machines (ATMs) nationwide, and 32 foreign branches, subsidiaries and representative offices. For inquiries, please contact Corporate Communication Department at 857-5526, or Investor Relations Department at 857-9783 and investor.relations@metrobank.com.ph. Or call the Metrobank 24/7 Customer Hotline at 8700-700, or log on to www.metrobank.com.ph. For provincial areas, call toll-free 1-800-1888-5775.