Jodi and Thirdy joins the Jollibee family as the latest Jolly Spaghetti endorsers

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Warm welcome. The Jollibee team (L-R) – Regional Business Unit Head for Metro North Mike Castro, AVP for Marketing Kent Mariano (fourth from left, back), PR Director Arline Adeva, Chief Global Marketing Officer for Jollibee Global brand Francis E. Flores (6th from left, back), Assistant Brand Manager for Jolly Spaghetti Luis Berba and Corporate PR and Events Manager Dennis Reyes, gave Jodi and Thirdy a warm and jolly welcome to the Jollibee Family.

MANILA – Jollibee recently welcomed Jodi and Thirdy as the newest brand ambassadors for Jolly Spaghetti during the media launch held at the Ortigas Roosevelt branch. Jodi and Thirdy, who stars in the latest TV commercial for Jolly Spaghetti, shared their own personal experiences, from happy memories when she was a kid and to how she now enjoys the same bonding moments with Thirdy. The Jolly Spaghetti Sweet-Sarap Moments event also featured fun games for the media guests and their kids.

Batang Jollibee at heart

Jodi confesses to being a certified Batang Jollibee, even before she got into show business. Her mother worked hard to raise Jodi and her siblings, but made sure to devote her Saturdays to quality time over her children’s favorite Jollibee treats.

“Every Saturday, iti-treat niya kami sa Jollibee sa may Landmark food court,” Jodi recalled. “Talagang masasabi ko na kinalakihan ko si Jollibee. At hindi lang ‘yon, kasi bawat party, bawat celebration, talagang naging part siya ng family namin at ng pamilyang Pilipino.”

Growing up, Jodi said she would often order Jolly Spaghetti and Jolly Hotdog, and it became staples in her bonding moments with her mom. Now that she’s a mother herself, she wants to pass on the same joyful experience to Thirdy. The 10-year old loves the cheesy, meaty, and sweet-sarap flavors of Jolly Spaghetti.

“Wala akong nakilalang bata na gusto ng maasim na spaghetti,” the actress remarked candidly. “Especially Filipino children. I believe na nakuha ng Jollibee ‘yung manamis-namis na timpla na hinahanap-hanap ng bawat batang Pilipino.”

Mom first, actress second

Jodi remains simple even with her celebrity status and recent accolades for her stellar TV performances. Despite her busy schedule, she makes sure that spending quality time with Thirdy is her priority, just as her own mother did years ago.

The actress related that she and Thirdy can spend hours upon hours just talking about anything, especially over their favorite Jolly Spaghetti. They often order “C3,” the Jolly Spaghetti and Chickenjoy combo, for delivery or drive-thru.

“Sa hapagkainan, that’s where the bonding happens. Nakakatuwa si Thirdy when you spend time with him. He’s a very opinionated child. Baka pwede siyang maging lawyer,” Jodi proudly added.

Perfect Choice for Jolly Spaghetti

Jollibee likewise is equally happy and excited to welcome Jodi and Thirdy to the family.
“Jodi and Thirdy are the perfect endorsers for Jolly Spaghetti,” said Kent Mariano, Jollibee Assistant Vice President for Marketing. “Despite Jodi’s celebrity status and hectic schedule, she believes in making even the smallest of moments count when it comes to strengthening her bond with Thirdy and her family. Jodi’s own story and personal experiences of bonding with her mom and now with her son is something that many Pinoy families can relate to. We at Jollibee have always proud to be part of such memorable moments.”

The latest TVC features Jodi reminiscing her bonding moments as a kid with her mom, and fast forward to the present, Jodi letting Thirdy experience the same happy moment while enjoying their favorite Jolly Spaghetti.

Green Day’s American Idiot to set stage at Globe Iconic Store on June 24, 2016

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Globe Telecom is set to open its world-class Iconic Store at the Bonifacio Global City Amphitheater this June 24, 2016. Opening the store’s entertainment facility will be the Philippine version of Green Day’s American Idiot with front row acts from rock icons such as Basti Artadi of Wolfgang, Miggy Chavez of Chicosci, Jason Fernandez and Norby David former Rivermaya vocalists, and veteran thespians Nel Gomez.

Phase one of the Globe Iconic Store will be launched, featuring a pioneering glass bridge connected to two separate stores in opposite buildings. This bridge, flanked by two massive LED screens on each side can be converted into a performance space catering to an audience below. This structure is dynamic and innovative and when merged with the creative minds of the Philippine entertainment industry, it becomes an open-air stage with limitless possibilities. While phase two will be opened on the third quarter of 2016 to feature the complete store including a Chroma studio for live production on-site.
To debut on-stage at the Globe Iconic store is the time relevant and hit musical Green Day’s American Idiot. The musical is about a journey of three young men as they face the harsh realities of the world around them – a symbolic post-9/11 America – where they must face the challenges of love, teen pregnancy, war, drugs, and loss. The musical is set to the incredibly biting and riveting music of Green Day that features a surprisingly profound understanding of the pains and frustrations of today’s youth.

“Green Day’s American Idiot is the perfect play to launch the Globe Iconic Store. With the world class entertainment venue we can provide and its unique location, American Idiot’s dynamic story can fully utilize the facility and deliver an immersive theatrical experience like no other. But more importantly we are doing this to be a medium of awareness of the youth today, and bring a valuable lesson of what today’s generation should avoid such as drugs, peer pressure, teen pregnancy and more.” – says Globe Retail Transformation and Stores management Head, Joe Caliro.

The cast features today’s premiere rock and theater acts, to bring a powerhouse performance that represent the current generation. Aside from Jason Fernandez, Miggy Chavez, veteran thespians Nel Gomez, and Basti Atardi. Other cast includes Yanah Laurel (Spring Awakening, Rizal X) and Alex Godinez (Grease, High School Musical) and Ela Lisondra (Disney Paris and Hong Kong, and recent Miss Saigon alumnus).

Rounding up the cast are Kai Atienza (GMA 7 artist), Ariel Reonal (seasoned thespian, Hong Kong Disney and Miss Saigon alumnus), Gian Gloria (Euro Pop Berliner Perle finalist, Marco Polo musical), Mako Alonso (La Cage aux Folles, Rivalry), Sarah Facuri (Grease, No Filter), Chesko Rodriguez (La Cage aux Folles, Universal Studios Singapore), Shalee Vicencio (Disney’s Camp Rock, Alice in Wonderland), Mark Tayag (Rent, The Wedding Singer, Grease) and Kendrick Ibasco (Pinocchio, Rivalry).

Green Day’s American Idiot will have a total of 9 nights show from June 24 till July 9, 2016. Check out more details at www.globe.com.ph/american-idiot. Tickets are now also available for purchase via Ticketworld at 8919999 or visit https://www.ticketworld.com.ph.

CALTEX – The Power of X Unleashed

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Caltex unleashed recently the full Power of X as it launched its newest line of Havolineand DELO lubricants, in a fun-filled event centered around X-Men: Apocalypse, thelatest installment in the blockbuster franchise, at the SM MOA Atrium.

The highlight of the event was the introduction of the all-new Caltex lubricant line, suchas Delo® Sports with ISOSYN® Technology, Delo Sports Fully Synthetic SAE 5W-40, and Delo Sports Synthetic Blend SAE 10W-30. These products are particularlydesigned for the ever popular diesel-powered SUVs and pick-up trucks, providingenhanced engine protection and increased power even in the most trying of drivingconditions.

“At Caltex, our customers are the cornerstone of our business. Every bottle of Havolineand Delo engine oil is imbued with the power to protect their engines and deliveroptimized performance” said Joe Bronfman, Chevron Philippines, Inc. (CPI) AreaBusiness Manager for Lubricants, Philippines, and Vietnam. “This is also a very opportune event as we introduce Delo Sports, the latest from theCaltex diesel engine oil product family, which will allow motorists to experience the fullpower and performance of their diesel engines in their everyday drive.”

The venue was transformed into the X-Men School for Gifted Youngsters where mall-goers got to take home exclusive X-Men premium items by joining the Caltex XtremePower Challenges such as the arcade, hammer, and matching games.

Adding excitemement to the event were cosplayers all dressed-up as X-Men Apocalypsecharacters who obliged X-Men fans with selfies.It was indeed an exciting, power-packed event with no less than the Caltex and X-Menreleasing the Power of X for everyone to experience.

Colgate Philippines and Robinsons Supermarket come together to support World Vision

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Giving back to the community is the key focus of Colgate-Palmolive in 2016 as it celebrates 90 years in the country. Among the key activities that had been lined up for the year is a partnership with one of the biggest supermarket chains in the Philippines, Robinsons Supermarket, to help raise awareness and support for World Vision Philippines.

Recently, Colgate-Palmolive Philippines and Robinsons Supermarket initiated a sales promotional activity to raise funds for World Vision. With every purchase of participating Colgate products (toothpaste, toothbrush, and mouthwash), World lpascualVision was to receive P5.

“Robinsons Supermarket’s commitment to health and wellness aligns with World Vision’s advocacy of promoting the overall well-being of children and their families throughout the country,” Jody Gadia, General Manager of Robinsons Supermarket, remarked. Josias T. dela Cruz, Executive Director of World Vision Philippines, responded by saying, “On behalf of World Vision, we would like to thank you from the bottom of our hearts for your generous gift. Words cannot express how grateful we are to have Robinsons Supermarket and a global brand such as Colgate to share in our vision.”

Stephen Lau, Vice-President & General Manager of Colgate-Palmolive Philippines, replied, “It has always been the mission of Colgate-Palmolive to bring smiles to more people across the world. We feel privileged to have this opportunity to reinforce that mission in the Philippines on our 90th year through this collaboration with Robinsons Supermarket and World Vision.” Robinsons Supermarket turned over the donation of P334,495.00 to World Vision Phils, in the presence of Colgate-Palmolive Philippines.

Pizza Hut Blowout Pizza presents X-Men: Apocalypse and Xtreme Las Vegas Adventure

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Pizza Hut, the Philippines’ well-loved pizza brand, serves not only a flavorful extra large pizza and the hottest blockbuster movie promotion of the summer, but also the chance to win an exciting trip to Las Vegas, Nevada!

Dubbed Xtreme Las Vegas Adventure, Pizza Hut’s newest promotion was launched during an event presided by its Chief Operating Officer TH Lim. “Given that Filipinos enjoy eating together, we have recently introduced the Blowout Pizza, our biggest pizza ever that gives families, colleagues and barkadas more reasons to bond over this extra-large, extraordinary pizza,” he said. “But with the upcoming screening of one of the most awaited blockbuster movie franchises, we’ve kicked things up further with an exciting series of X-Men: Apocalypse branded offerings.”

Pizza Hut has partnered with one of the biggest entertainment companies in the country, 20th Century Fox, for the nationwide release of X-Men: Apocalypse. With the tie-up, each order of Pizza Hut Blowout Pizza is packaged in one of four limited-edition collectible boxes for fans of the X-Men film saga to enjoy.

On top of all this excitement, Pizza Hut is set to reward lucky patrons with the Xtreme Las Vegas Adventure promo. Grand prize winners of this raffle promo will go on a trip to Las Vegas, Nevada where they can live like an Egyptian God for four days and three nights in a deluxe room with private VIP poolside cabana access at the Luxor Hotel. Winners will also ride on a private helicopter above Las Vegas’ iconic pyramid featuring an incredible view of the strip, become horsemen on a guided 2-hour horseback trek into the Grand Canyon, and explore Las Vegas’ iconic Neon Graveyard after dark.

Tony Rulloda, Marketing Director of 20th Century Fox, shared during the event, “This is going to be the most thrilling X-Men installment, and we thought to make it even more exciting by tying up with a brand that has always been a favorite of moviegoers, a brand that never fails to amaze and thrill its loyal customers.”

Raymund Nobleza, Marketing Officer-in-Charge for Pizza Hut, presented details of the promotion to guests. Pizza Hut customers can join by ordering a Blowout Pizza in any Pizza Hut restaurant, filling out the receipt’s back with their contact details and signature, then dropping it at designated boxes. “You can choose to enjoy the Blowout Pizza through Hut Feast promos on site or a la carte, or if you want to enjoy your a la carte order by delivery you can get an upgrade with add-ons like Cream Of Mushroom Soup, Fried Chicken, Spaghetti Bolognese or Slingers for just P99,” he said.
Aside from a limited-edition Magneto Helmet as seen on X-Men: Apocalypse, other prizes in the promo include ten 18” Blowout Pizzas, which combines the Hawaiian, Supreme, Roast Beef and Veggies, and Sausage and Bacon flavors into one pizza, as consolation prizes.

Pizza Hut Blowout Pizza’s X-Men Apocalypse and Xtreme Las Vegas Adventure promos are valid until June 6, 2016. For more information about Pizza Hut’s Blowout Pizza, the X-Men Apocalypse promotion and the Xtreme Las Vegas Adventure raffle, visit www.pizzahut.com.ph or “like” www.facebook.com/pizzahutphilippines. You can also follow @PizzaHutPhils on Twitter and Instagram, or simply call 911-1111 (Metro Manila) today!

About X-Men Apocalypse

Since the dawn of civilization, he was worshiped as a god. Apocalypse, the first and most powerful mutant from Marvel’s X-Men universe, amassed the powers of many other mutants, becoming immortal and invincible. Upon awakening after thousands of years, he is disillusioned with the world as he finds it and recruits a team of powerful mutants, including a disheartened Magneto, to cleanse mankind and create a new world order, over which he will reign. As the fate of the Earth hangs in the balance, Raven with the help of Professor X must lead a team of young X-Men to stop their greatest nemesis and save mankind from complete destruction

FILIPINO BARTENDERS COMPETE IN THE FINAL DIAGEO RESERVE WORLD CLASS CHALLENGE

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The last challenge leg of Diageo Reserve World Class 2016 ended on a flavorful note last May 12 at Solaire Resort and Casino.

Diageo Reserve World Class is the cocktail industry’s most renowned and respected mixology training programme and competition worldwide. This 2016, the world’s best bartenders will pit their skills, impeccable techniques, and knowledge against each other in front of experts in the global bartending industry.

The third and biggest challenge round for the prestigious Diageo World Class Bartender of the Year 2016 followed the theme “Cuisine Meat Cocktails”- a feast of savory flavors and the world’s finest Scotch whiskies. The challenge ushered in #LoveScotch – a global movement that promotes Scotch whisky’s unique style, substance, and flavor.

Competing bartenders made use of Diageo Reserve’s portfolio of Scotch whisky: Johnnie Walker Gold Label Reserve, Johnnie Walker Platinum Label, Johnnie Walker Blue Label, Singleton of Glen Ord, Glenkinchie, Cragganmore, Talisker, Lagavulin, and Caol Ila in their cocktails.

20 of Manila’s top mixologists served scrumptious creations that surprised the senses with unthinkable ingredients by balancing savory tastes to the diverse flavor profiles of Scotch whisky. The “Cuisine Meat Cocktails” challenge was a test of integrating food elements while putting together exceptional cocktails.

“This batch was truly exceptional. The bartenders did a great job this year,” said Marie Ona, Diageo Reserve Philippines Luxury Manager. “All three winners demonstrated unique talents and the promise to make a difference in Miami later on this year, taking advantage of food trends to create their winning cocktails.”

Offering their discerning palates to the competition were judges Will Thompson, Global Ambassador for Don Julio Tequila; Hannah Waters, presenter and bartender for Tales of the Cocktails; and Ray Reyes, food and travel blogger of lynne-enroute.com. Diageo Reserve Brand Ambassador Rian Asiddao hosted the competition.

The top 4 bartenders will represent the Philippines at the regional finals in Bali, Indonesia in late May. They will also receive premium prizes from Diageo and BevTools. The winners of the regional finals will then go on to compete in the Global Finals in Miami, Florida, where they will have the opportunity to learn from the industry’s most renowned figures and gain access to exclusive World Class tools and workshops.

Every year, Diageo Reserve World Class continues to grow, with more and more countries adapting the training program and joining the World Class Bartender of the Year Competition. Now on its eighth year globally, World Class continues to elevate the craft, innovation, and creativity within the cocktail industry. This is the fourth year the Philippines is participating with the biggest batch thus far with contenders hailing from Manila’s finest bars.

ABOUT DIAGEO

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

ABOUT DIAGEO RESERVE WORLD CLASS
Diageo Reserve WORLD CLASS is transforming fine drinking experiences and cocktail culture around the world and in the home. The industry’s largest, most credible investment in the luxury on trade, it discovers the next generation of bartending talent who set the latest mixology trends and brings these to the best bars worldwide.

At the core of World Class is an expansive global training program that invests in the skill of the bartender and provides an international platform to discover and showcase the best talent from preeminent bartenders all over the world, culminating in an annual luxury landmark week where the Diageo Reserve WORLD CLASS Bartender of the Year is announced. Launched in 2009, over 15,000 bartenders have been inspired and educated in the craft of mixology using the finest spirits in the Diageo Reserve collection. A partnership and collaboration with gurus, media, partners, and owners, Diageo Reserve WORLD CLASS is widely recognized as a mark of sophistication and distinction of international fine drinking culture by bartenders and customers alike.

As an extension of the Diageo Reserve WORLD CLASS training programme, in 2011, Diageo launched the Diageo Bar Academy in Asia Pacific, the region’s largest bartending course accredited by the Wine and Spirit Education Trust (WSET), which has trained 10,000 bartenders to date.

Everyday Greatness with Great Taste

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Greatness is within every Filipino. It can come out in many forms, in any situation, at no particular place or time. From game-changing choices to simple, unplanned acts of kindness, greatness can thrive every day.

Believing in the remarkable traits of Filipinos is Great Taste Coffee. Through the years, constant innovation has allowed the brand to constantly introduce new and better ways to enjoy a cup of coffee. As it continues to help bring out the greatness in every Filipino, Great Taste Coffee introduces a new endorser to join its journey of serving even greater experiences to its loyal consumers.

In its Choose to Be Great media event, Great Taste introduced John Lloyd Cruz as its newest brand endorser. During the coffee shop-themed event, media guests were treated to various activities that showcased Great Taste’s celebration of the Filipino’s everyday greatness.

“We are very pleased to have John Lloyd Cruz as the latest addition to the Great Taste family. As our endorser, we believe he will reinforce our values and philosophy with the same kind of passion and greatness that he has exemplified in his life,” said Universal Robina Corporation President and Chief Executive Officer Lance Gokongwei.

During the event, media guests were treated to an exclusive preview of Great Taste Coffee’s newest campaign featuring John Lloyd Cruz. The new campaign captures the respect and admiration that he and the brand have for Pinoy’s greatness.

Like Great Taste Coffee and John Lloyd Cruz, Filipinos can achieve greatness—from small triumphs, to great milestones. Choose to be great with Great Taste Coffee, available at all leading supermarkets, convenience stores, and sari-sari stores nationwide.

Avida Towers Prime Taft celebrates vibrant lifestyles in the heart of Manila

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In today’s ever-increasing vibrant world, an ideal work-live-play lifestyle is hinged on having everything within quick and convenient reach, where driving passions and achieving goals means living at the center of the bustling metropolis.

At the heart of Manila, Taft is one distinct area that has never ceased to develop and constantly evolve with the demands of changing times, making it an ideal community, even for younger generations of urban dwellers.

The Taft district connects three major cities—Manila, Makati, and Pasay—serving as a gateway to some of the biggest commercial, business, lifestyle and cultural hubs in the metro.

As a center of everything in the metro, Taft has been thriving for decades, with throngs of people converging in the area daily on their way to nearby schools and markets, central business districts, commercial and cultural centers, and manufacturing and industrial areas.

Avida realizes the potential of Taft’s strategic location to a growing number of urbanites and has developed the Avida Towers Prime Taft in a secure community along Taft Avenue.

This masterfully-designed and well-appointed three-tower high-rise property will offer young urban professionals and their families an inspiring haven where they can kick off their activities or a restful refuge where they can relax. It will also be home to people who don’t want to spend hours in traffic to get to school, work, markets, shopping malls, hospitals, churches, and parks.

As the final leg of its development in the bustling area, Avida is set to launch the third and tallest tower of the Avida Towers Prime Taft. At 30 floors, the structure will be part of the Manila skyline as it provides residents in 865 units with inspired living right at the center of everything.

To launch this third and final tower, Avida will hold an event at the Avida Towers Prime Taft Sales Pavilion on April 30. Dubbed “Urban Places, Vibrant Spaces” the event will feature Old Manila Walks’ Ivan Man Dy as he does an interactive talk highlighting Manila, Makati and Pasay. The talk will be based on a specially-curated MAPA Prime Manila map to showcase the vibe of the property’s unique location and offer different perspectives on the best of urban living, owing to the development’s proximity to three major cities.

Urban dwellers can discover “hidden gems” within Manila which highlights the modernity, heritage and urban culture of the community surrounding Avida Towers Prime Taft. These best-kept secrets include the Museum of a History of Ideas in UP Manila, the Avellana Art Gallery and a fashion gallery of Project Runway’s Jojie Lloren inside the Hotel Henry Manila, and an ancestral house of National Artist for Architecture Pablo Antonio.

To date, Avida has 77 projects in 29 locations nationwide, comprising of more than 60,000 homes. Visit www.avidaland.com to learn more about “Urban Places, Vibrant Spaces” and to pre-register for free seats to the April 30 event.

About Avida Land

An Ayala Land Inc. (ALI) subsidiary, Avida Land provides thoughtfully-designed homes in secure communities that offer value for money and convenience all within reach. With the five pillars of accessibility, unique features and amenities, quality assurance, stress free buying and relaxing living experience integrated in all its condominium and house and lot properties, Avida Land has become the developer of choice among the rising middle class as it continues to expand its product offerings across the country.

Jolly Flavorventures

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It’s a flavorful adventure with the new Jolly Crispy Flavored Fries!
· Jolly Crispy Fries get a tasty update: introducing the new Super Cheese and Sour Cream flavors!
· Super Cheese is a combination of multiple cheese varieties for an enhanced dimension of flavor
· Sour Cream is perfect for those who crave zing with every bite of golden, crispy potato fries
· Jolly Crispy Flavored Fries are available in Jollibee stores nationwide for P40.00 for regular size, P65.00 for large, and for those who can’t get enough, jumbo size for P80.00
· Beat the heat with summer-ready Jolly Crispy Flavored Fries + Jollibee Float combo, starting at P65.00

Jolly Crispy Flavored Fries are available in and April 25 in Visayas and Mindanao
· “For years, friends have enjoyed memorable bonding moments over their favorite Jolly Crispy Fries. Today, we add flavor to your barkada experience with the new Jolly Crispy Flavored Fries. Coming in two exciting flavors—in zesty Super Cheese and delicious Sour Cream,” said Jollibee Senior Marketing Manager Kay Segismundo. “These new exciting twists to your favorite Jolly Crispy Fries are now available in Luzon and will be available in Visayas and Mindanao by April 25.”

Choose your side!
· Are you #TeamSuperCheese or #TeamSourCream? The Jolly Crispy Flavored Fries teams were led by Loyola Meralco Sparks FC players James and Phil Younghusband, Ricardo Padilla, Curt Dizon, and Simon Greatwich, along with Youtube personalities Wil Dasovich and Janina Vela.

Nestlé Health Science encourages Filipinos to opt to be active

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The process of ageing begins at birth. Through the decades, science has made tremendous progress in extending human life but there is still a pressing need to prolong our active and healthy years.

As a commitment to helping Filipinos live young longer, Nestlé Health Science recently held the Opt to Be Active media roundtable discussion to share their new discoveries and secrets in nutrition and healthy ageing. Nutritionists and fitness coaches were also present in the event to help attendees assess their nutrition and health status.

Dr. Jimmy Bautista, Medical & Scientific Affairs Lead at Nestlé Health Science and Dr. Marianna Sioson, Section of Nutrition Head at The Medical City, shared how Filipinos can achieve a full and active life by making proactive choices such as maintaining a healthy diet, exercising regularly, and keeping the mind active.

In his lecture held at the Manila Diamond Hotel, Dr. Bautista stressed that the human body has two different ages—a chronological age and a biological age.

“People who optimize their health may have a biological age that is 10 years younger than their chronological age,” said Dr. Bautista. “At the same time, the presence of chronic conditions may accelerate the body’s decline, making us biologically older than our chronological age.”

Dr. Sioson, on the other hand, emphasized that it is never too early to assess if we are meeting our energy and nutrient requirements. Since the prevalence of developing malnutrition significantly increases as we grow older, there is a pressing need to start taking nutritionally complete oral supplements to continue to live a young and active lifestyle.

“We want Filipinos to ask themselves if there is a need for them to optimize their health and nutrient intake so that they can achieve a full life,” said Dr. Sioson.

Where nutrition becomes therapy

Filipinos often find themselves caught in a battle between indulging and being healthy and, more often than not, the earlier prevails. This gives rise to lifestyle-related, non-communicable diseases (NCD). In a report by the World Health Organization, NCDs account for 61 percent of total deaths in the country. The organization defines non-communicable diseases as chronic diseases that are not passed from person to person. NCDs are grouped into four main types—cardiovascular diseases, cancers, chronic respiratory diseases, and diabetes.

Simple lifestyle changes like preparing healthy meals and optimizing your nutrient intake can be the body’s best defenses against these diseases.

Nestlé Health Science champions this approach by providing novel ways to bridge the gap between nutrition and therapy. The health science arm of the leading global nutrition, health and wellness company strongly believes that the food we consume on a daily basis is the largest single influence on our health.

“By shifting the way people manage health and nutrition, we have the force to improve lives around the world because beyond medicine, there is nutritional therapy,” said Nestlé Health Science

Country Business Manager Angela Sison. “This is what is considered the point where scientific research meets human insight.”

Formed in 2011, Nestlé Health Science is an innovative and fundamentally different type of health science company that is focused specifically on advancing nutritional therapy to change the course of health.

To know more about Nestlé Health Science, visit www.nestlehealthscience.com.