Caltex unleashed recently the full Power of X as it launched its newest line of Havolineand DELO lubricants, in a fun-filled event centered around X-Men: Apocalypse, thelatest installment in the blockbuster franchise, at the SM MOA Atrium.
The highlight of the event was the introduction of the all-new Caltex lubricant line, suchas Delo® Sports with ISOSYN® Technology, Delo Sports Fully Synthetic SAE 5W-40, and Delo Sports Synthetic Blend SAE 10W-30. These products are particularlydesigned for the ever popular diesel-powered SUVs and pick-up trucks, providingenhanced engine protection and increased power even in the most trying of drivingconditions.
“At Caltex, our customers are the cornerstone of our business. Every bottle of Havolineand Delo engine oil is imbued with the power to protect their engines and deliveroptimized performance” said Joe Bronfman, Chevron Philippines, Inc. (CPI) AreaBusiness Manager for Lubricants, Philippines, and Vietnam. “This is also a very opportune event as we introduce Delo Sports, the latest from theCaltex diesel engine oil product family, which will allow motorists to experience the fullpower and performance of their diesel engines in their everyday drive.”
The venue was transformed into the X-Men School for Gifted Youngsters where mall-goers got to take home exclusive X-Men premium items by joining the Caltex XtremePower Challenges such as the arcade, hammer, and matching games.
Adding excitemement to the event were cosplayers all dressed-up as X-Men Apocalypsecharacters who obliged X-Men fans with selfies.It was indeed an exciting, power-packed event with no less than the Caltex and X-Menreleasing the Power of X for everyone to experience.