Shopee Empowers Content Creators To Enhance Online Shopping Experiences Ahead of the 11.11 Mega Pamasko Sale

Creators Edlyne Lorenzana and Sharlaine Andal, Shopee Head of Public Relations and Corporate Affairs Erin Tagudin, and Creator Callie Rae delved into the key role content creators bring to the online shopping experience, as well as the growth opportunities the Shopee Affiliate Program unlocks during the Shopee Creators Fashion Night.

Shopee, Southeast Asia’s leading e-commerce platform, is proud to announce the remarkable growth of its creator ecosystem as it gears up for the highly anticipated 11.11 Mega Pamasko Sale. In today’s digital marketplace, content creators are more than just influencers; they play a crucial role in enriching the online shopping experience through authentic reviews, tailored recommendations, and innovative and engaging product discovery.
Creators Driving Engagement and Sales
With the proliferation of content creators in social media today, these online stars are becoming a driving force in the modern-day consumer’s shopping journey. Kantar’s 2023 “Philippine Media Landscape” report indicates that 60% of Filipino shoppers have made purchases after seeing a product featured by a content creator. Their influence over buying decisions is growing more significant, especially in an e-commerce environment where choices seem endless.
In this context, the Shopee Affiliate Program has emerged as a powerful tool for fostering trust and engagement among shoppers. The Affiliate Program rewards registered Shopee affiliates with a small commission every time someone orders an item they promote. With credible content creators placing their stamp of approval and sharing their favorite and trusted Shopee finds, their followers are assured of quality products and a smooth online shopping experience.
Creator Sharlaine Andal started her affiliate journey when she purchased items on Shopee to redecorate her room and shared her experience in a video. Shortly after, she was invited to join the Shopee Affiliate Program, unlocking a new avenue to earn through her content. “It’s amazing that I get to share the quality,legitimate items I buy from Shopee with my followers and earn a commission at the same time,” Andal expressed.
“What’s even better is the sense of community I found with my fellow affiliates,” she added. “It’s not about competition, but about having fun promoting great products at great prices together.”
Over the past year, the Shopee Affiliate Program has experienced remarkable growth, seeing close to 600% year-on-year increase in new affiliates compared to 2023. This surge highlights the growing value creators bring to brands and sellers in driving traffic and boosting conversion rates. During the platform’s recent 9.9 campaign, the program successfully facilitated millions of transactions through personal recommendations and honest product reviews by social media creators. This highlights the effectiveness of content creation in generating revenue for both users and businesses.
Innovative Platforms for Enhanced Content Creation
Shopee continues to lead the way in supporting creators with features that maximize engagement and earning potential:
Shopee Live: As a cornerstone of the platform’s interactive shopping experience, Shopee Live continues to grow with over 60% increase in viewership year-on-year. With millions of streams conducted on the platform in 2024 alone, this feature allows creators to connect directly with their audiences, showcasing products in real-time and fostering community and trust.
Shopee Video: This newly launched feature has already been delivering impressive results, with creators producing 10 times more content on Shopee Video in the first quarter of 2024. By providing brands and sellers a lasting platform to host their content, they can maximize the reach and earning potential of a single piece of content. Shopee Video has proven instrumental in increasing brand visibility, consumer engagement, and order conversion through seamless content-to-checkout experiences. This was demonstrated during Shopee’s recent 9.9 campaign, where orders on Shopee Video increased six-fold compared to the average day.
Creator Maria Jhazelle, also known as callieszn on Shopee, gained over 1.1 million followers and doubled her earnings in 2024 after transitioning to full-time streaming. By actively engaging the beauty community during her highly anticipated streams on Shopee Live, she increased daily sales by 62%.
From Runway to Everyday: The Go-To Platform for Millions of Fashion Deals
Fashion creators play a key role in ensuring a smooth online shopping journey for apparel– a category where concerns of sizing and fit often cause hesitation By offering product demonstrations and sharing honest reviews about fit, comfort, and material, these creators build trust with buyers. Following Shopee’s active efforts to ensure a trustworthy, reliable shopping experience, the app saw a 140% growth in Fashion orders during its last 9.9 sale, signaling the growing opportunities for fashion sellers and creators.
Additionally, Shopee also showcased its increasingly robust assortment of fashion items on its platform, ranging from established international brands like Cole Haan, Jag, Lee, and Forever 21 to trendy up-and-coming labels like Lovito, Tala by Kyla. Through personalized product recommendations and growing partnerships with content creators on features like Shopee Live and Shopee Video, users get an inside look at how stylish pieces look when worn and shoppers are increasingly turning to Shopee where they can explore millions of fashion deals.
A Call to Creators: Join the 11.11 Celebration
As the 11.11 Mega Pamasko Sale draws near, Shopee invites content creators to seize this unparalleled opportunity, especially with e-commerce in the Philippines projected to grow to $30 billion by 2027. This is the ideal moment for creators to join the Shopee Affiliate Program and leverage the heightened shopping activity as the holiday season approaches.
These online shopping activities have become a local cultural phenomenon and one of the key events associated with Christmas in the Philippines. At Shopee’s last 11.11 Mega Pamasko Sale in 2023, the e-commerce giant saw an 8x uplift in new Shopee Live viewers– a clear sign that online shopping continues to thrive in the country.
Shoppers can be assured of a seamless, reliable, and exciting online shopping experience at Shopee’s 11.11 Mega Pamasko Sale with On-Time Pamasko Delivery, 70% Off Holiday Deals, and Free Shipping with PHP 0 minimum spend. On November 11, shoppers can check the Shopee app at 12 midnight, 12:30 AM, 12 noon, and 6:30 PM with 11.11 Rush Deals, where they get a chance to score enormous offers on must-have products like the Xiaomi smart TV, Dyson Airwrap, and Nintendo Switch. Users can also go to the Shopee app to play Shopee Shake and get the chance to win up to 1.1 million Shopee Coins.
A Cultural Shift Towards Content Creation
The rise of content creation has become a cultural phenomenon, shaping the daily lives of millions. Shopee is proud to offer innovative platforms that allow creators to monetize their passion while delivering a seamless online shopping experience to consumers. This shift empowers individuals, sparks creativity, and fosters a sense of collaboration within the community where creators and consumers connect.
Join us in celebrating the transformative power of content creation and its integral role in the future of e-commerce.
Follow us on @shopeePH on Facebook and Instagram to know more about the Shopee 11.11 Mega Pamasko Sale, and check out the Shopee App now!

Collaborative partnerships for climate resilience

The Philippines tops the list of countries with the highest disaster risk, thus building our capacity to respond, bounce back and adapt to intensifying climate impacts is a nationwide priority and shared responsibility.

“Any program that aims to build climate resilience requires strong partnerships and working together across all sectors,” said World-Wide Fund for Nature Philippines (WWF-PH) Executive Director, Katherine Custodio at the breakout session of the 7th Annual Conference of the Association of Pacific Rim Universities – Sustainable Cities and Landscapes Conference and Student Symposium 2024 (APRU-SCL 2024).
“There is definite opportunity for platforms or networks to come together and bring to life our national policies and our commitments, but for these to succeed, there needs to be sincere effort and openness to work across different sectors and disciplines,” said Custodio. The session on creating connections and partnerships was hosted by Jonas Marie Dumdum, Senior Consultant and Sustainability Service Lead of Nomura Research Institute (NRI) Manila Branch.

Jonas Dumdum of Nomura Research Institute (NRI) Manila and World-Wide Fund for Nature (WWF)-Philippines Executive Director Katherine Custodio on Collaborative Partnerships for Climate Resilience, at the breakout session of the 7th Annual Association of Pacific Rim Universities – Sustainable Cities and Landscapes Conference and Student Symposium 2024 (APRU-SCL 2024) Conference on Advancing Sustainable Cities and Communities through Science, Technology, and Innovations, is hosted and organized this year by the University of the Philippines Los Baños (UPLB).

“Finding the right champions within the company – that’s very important. It helps to engage the leaders from the top,” said Custodio, who has seen the history of the shared goals between the NGO and its many corporate partners over the years.

Ms. Jessica Bianca Sy, Lead Executive for Design, Innovation and Strategy for SM Prime and SMDC, shares her insights on sustainable and climate-resilient integrated properties.

WWF-Philippines and SM Prime Holdings, Inc., (SM Prime) have partnered on successful programs such as the YOUth are the Future, the annual Earth Hour campaign with SM Supermalls, SM Hotel’s Sustainable Diner, and the Hamilo Coast Sustainable Development project that’s now in its 14th year.

“At SM Prime, we dream big for our shared future. True prosperity transcends financial success. Our commitment to developing sustainable integrated properties is matched by our efforts to foster vibrant, inclusive communities wherever we build legacy properties that weather the challenges of time and that last for generations,” said Ms. Jessica Bianca Sy, Lead Executive for Design, Innovation and Strategy for SM Prime and SM Development Corporation (SMDC), during the event.

As one of Asia’s leading integrated property developers, SM Prime believes that taking the right climate action must be grounded in science and endeavor to transition to a net-zero economy. SM Prime’s partnership with WWF-PH ensures that its near and long-term science-based targets for 2030 and 2040, align with the global commitment to achieve net zero by 2050.

“WWF-PH is pleased to work with SM Prime on their decarbonization efforts through our Corporates for a Better Planet Initiative (CBPI) program. Companies such as SM Prime are guided in identifying climate-related risks, working on a roadmap, and publicly committing to their science-based targets,” said Custodio.

“Change does not happen overnight. This is something we have learned in our work with communities all over the country. True partners are willing to work together for a long time, and actively listen to each other,” said Custodio, when asked by Dumdum about climate partnerships and shared purpose. “When your project positively impacts people’s livelihood and wellbeing – when people’s lives improve in a durable way, that’s when you know you’ve created an impact,” she said.

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon on integrated property development and onward to building sustainable cities of the future. 

The 7th APRU-SCL 2024 is hosted and organized this year by the University of the Philippines Los Baňos, at the SMX Aura Convention Center, from August 6-8, 2024. For more information, email: hspdconf@up.edu.ph or visit the website: dcerp.che.uplb.edu.ph/ichspd.

SM City Baguio’s rainwater treatment facility: A model for water sustainability

SM City Baguio is making significant strides in water stewardship with its innovative rainwater treatment facility (RTF), launched in July 2023. In the months since, the facility has already processed over 17,111.80 cubic meters of rainwater – equivalent to 7 Olympic-size swimming pools, or enough to fill over 6,800 standard water tankers – into potable water for the SM mall’s operations and for their lessees’ use.

SM City Baguio’s groundbreaking rainwater treatment facility has treated over 17,000 cubic meters of rainwater into drinkable water.

This initiative supplements the mall’s water supply from the Baguio Water District and significantly contributes to the city’s water security and the safety of its residents. Located at the mall’s basement level, the RTF provides 30% of the mall’s total monthly average requirement for clean water that is safe for consumption and food preparation.

“There is a critical need for reliable and safe water sources,” said Baguio City Mayor Benjamin Magalong. “And SM City Baguio’s rainwater treatment facility is a commendable initiative that directly addresses this need. We hope that other private establishments can adopt similar projects for the efficient use of our water resources.”

The RTF utilizes a meticulous six-step treatment process, with equipment monitored and parameters checked in real time to ensure optimal performance. The processed water undergoes regular testing by the city’s accredited testing facility and consistently passes all water potability standards.

The rainwater treatment facility (RTF) of SM City Baguio utilizes a rigorous six-step treatment process with real-time monitoring, ensuring processed water always adheres to potability requirements.

“This facility is a testament to SM Prime Holdings’ commitment to sustainable operations and to the well-being of the communities we serve,” said Engr. Liza Silerio, SM Supermalls’ Vice President and Sustainability and Resilience Head. “By maximizing rainwater harvesting and treatment, we are not only reducing our reliance on the city’s water supply but also contributing to a healthier and more resilient Baguio City.”

The impact of the RTF extends beyond the mall itself. With reduced reliance on the city’s water supply, water haulers have been able to service more households, particularly during periods of water scarcity experienced throughout the city.

SM City Baguio’s rainwater treatment facility stands as a shining example of how businesses can play a vital role in addressing critical community needs through innovative and sustainable solutions.

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon in integrated property development and onward to building sustainable cities of the future. 

SM Prime leads the way in sustainable development, integrating sustainability into its core business strategy.

Sustainability has become a driving force across every industry. For SM Prime Holdings, Inc. (SM Prime), one of Asia’s leading integrated property developers, sustainability is elevated through a strategic framework that leverages the company’s extensive operations, significant economic impact, and cultural influence.

SM Prime’s sustainability journey began in the 1990s, guided by a focus on resilience and practicality. The company has always valued substance over style, favoring strategies grounded on real-world application rather than flashy, short-term fixes. Its strategy is built on what truly matters to the business and the community it serves, ensuring that its sustainability efforts are both effective and enduring.

In its 2023 Annual Integrated Report, SM Prime introduced its Sustainability Ambition Roadmap with a clear and powerful message: Together for a sustainable future – aligned with its vision of creating and managing innovative, sustainable, and integrated property developments that enhance the quality of life for all.

SM Prime’s sustainability strategy is built on three main goals: (1) Environmental sustainability, (2) Prosperity for all, and (3) Climate resilience.

Building on its sustainability framework of Economy, People, Planet, and Community, SM Prime identified three major goals to pursue: Environmental sustainability, Prosperity for all, and Climate resilience – all aimed to create a future marked by sustainability, resilience, and widespread prosperity by 2030, 2040, and beyond.

Under its environmental sustainability strategy are two significant programs released by the company: Net Zero by 2040 and #SMWasteFreeFuture.

Net Zero by 2040

SM Prime is committed to enhancing people’s quality of life by intensifying climate action, reducing disaster risks, investing in resilient design, protecting biodiversity, and implementing strategic corporate social responsibility programs, with its main focus on climate action toward a net-zero business. The company has been collaborating with the World-Wide Fund (WWF) for Nature-Philippines to establish science-based targets in alignment with the global commitment of a net-zero ambition by 2050.

“We understand the magnitude of the challenges we face to achieve our Net-Zero commitment. SM Prime is determined to take action and meet its climate commitments. This is one of our top agendas in sustainability,” said Jeffrey C. Lim, SM Prime President and CEO.

SM City Santa Rosa’s solar photovoltaic (PV) system has 5,772 panels at 3.088 MWp capacity and has an annual solar energy production of up to 4.292GWh.

#SMWasteFreeFuture

SM Prime launched its vision for an #SMWasteFreeFuture, in support of the United Nations Environment Programme’s (UNEP) International Day of Zero Waste. The program introduces a simple segregation scheme: Recyclable, Disposable, and Compostable (RDC), all aimed at reducing overall waste generation and increasing the waste diversion rate from landfills through sustainable disposal methods. The initiative was launched nationwide for SM employees and across all SM property groups and stakeholders.

SM Prime continues to support existing programs and partnerships that promote better waste management solutions. Initiatives such as SM Supermalls’ Trash-to-Cash recycling market, Plastic Waste Collection and E-Waste Collection programs, and regular coastal and estero clean-up activities effectively engage the community in rethinking their relationship with waste.

To address food waste, SM Hotels and Convention Corporation (SMHCC) has pioneered projects such as The Sustainable Diner with WWF-PH, diverting 198,640 kg of food waste through bokashi composting and 40,013 kg through biodigesters. SMHCC also launched Tela Tales, a program that recycles condemned linens.

SM Prime gathers the community for a #SMWasteFreeFuture.
SM Development Corporation (SMDC) recently partnered with Globe and Scholars of Sustenance Philippines for the Hapag Movement, aimed at targeting food waste and involuntary hunger affecting millions of Filipinos. “As a community, we strongly believe in our ability to contribute to solving today’s waste issues. We understand that this may seem like a daunting challenge to overcome. However, by joining forces, we can create a world that our future generations truly deserve – if we have the courage to take on this journey together,” said Hans “Chico” Sy, Jr., President of SM Engineering Design and Development Corporation (SMEDD) and SM sustainability champion.

Water stewardship

SM Prime is committed to water stewardship by implementing innovative water conservation and management practices, ensuring that properties developed are more responsive and adaptable to the changing needs of communities.

Through its sewage water treatment plants, wastewater is processed, preventing contaminated water from polluting local waterways and for reuse. The recycled water is utilized in malls for water closet flushing, air conditioning operations and landscape greening.

SM City Baguio’s Rainwater Filtration Facility addresses water security and ensures a safe and sufficient water supply for the operations of the mall and its tenants.

SM Prime Holdings, Inc.’s Chairman Henry T. Sy, Jr. receives SM Prime’s 30th Listing Anniversary Plaque from the Philippine Stock Exchange’s President and CEO Ramon S. Monzon.
Prosperity for all
SM Prime’s developments serve as catalysts for socio-economic progress, delivering tangible benefits to all stakeholders. Founded by Henry Sy, the company remains committed to his vision of bringing world-class developments to the Philippines. A vision perfectly exemplified through the Mall of Asia Complex which offers a blueprint for future cities that go beyond commercial success to embrace a holistic approach to urban development.

SM Prime celebrated its 30th year as a publicly listed company last July 23, signifying three decades of service and transformative growth in the Philippine real estate industry.

“True leadership is marked by a solid dedication to collective success. Our journey at SM Prime demonstrates the power of dreaming big and the incredible achievements that follow when you pursue those dreams with determination and hard work.” – JEFFREY C. LIM, SM PRIME PRESIDENT AND CEO

Create waves of positive change with SM at the 2024 International Coastal Clean-Up

The International Coastal Clean-Up (ICC) is back for another year and is shaping up to be the biggest one yet, taking place simultaneously on September 21 in 15 different SM Supermalls across the country: SM By the Bay at SM Mall of Asia Complex, SM Tuguegarao Downtown, SM City Tuguegarao, SM City Bataan, SM City Olongapo Central, SM City Olongapo Downtown, SM City Sorsogon, SM City Legazpi, SM Daet, SM City Puerto Princesa, SM City Roxas, SM City Cebu, SM City Seaside Cebu, SM City Mindpro, and SM City General Santos. Together, we can make a significant impact on our oceans and create a cleaner, healthier environment for all.

In 2023, SM Cares recorded more than 100,000 kg of trash collected with the help of an estimated 17,000 total volunteers from 15 SM Supermalls nationwide. This year, in celebration of its 20th year of supporting communities and creating a positive impact on the environment, SM Cares aims to double the amount of solid waste collected to 200,000 kg, eyeing a volunteer count of 20,000.

If you’re interested in joining the global movement towards cleaner seas and oceans, SM Cares is inviting you to be part of this year’s ICC!
For participants from NCR, you may register via SM Malls Online through this link: https://click.smmallsonline.com/DFqS/ICC2024
For participants from Cebu, you may register via SM Malls Online at https://click.smmallsonline.com/DFqS/ICCSMSSXSMCC
For outside of NCR and Cebu, you may visit this link: https://bit.ly/ICC2024-Registration
SM Cares is the corporate social responsibility arm of SM Supermalls, responsible for initiatives that promote sustainability and the development of the community. SM Cares’ advocacies include programs on Women and Breastfeeding Mothers, Persons with Disabilities, Senior Citizens, and Children and Youth, as well as the Bike-Friendly SM initiative, in addition to its Programs on Environment.

Embracing net zero: The Philippines’ urgent call to climate action

As we enter the typhoon season, recent extreme weather events have once again underscored the Philippines’ vulnerability to such conditions.
As the nation grapples with the potential aftermath, it is clear that being part of the global conversation on achieving net zero emissions is imperative. This typhoon has highlighted the urgency for the Philippines to be an active participant in the fight against climate change, not only to mitigate future impacts but to also contribute to global solutions.

The concept of net zero refers to balancing the amount of greenhouse gases emitted with an equivalent amount removed from the atmosphere. For the Philippines, a country frequently in the crosshairs of severe weather, achieving net zero is a crucial step towards enhancing climate resilience. The recent typhoon has made it evident that the country cannot afford to be a bystander in the global efforts to combat climate change. Instead, it must be a proactive player, advocating for and implementing strategies that contribute to the global net zero target.

One of the key areas where the Philippines can make a significant impact is by leveraging its abundant natural resources to transition to renewable energy sources. By increasing investments in solar, wind, and hydroelectric power, the nation can reduce its reliance on fossil fuels, thereby lowering its carbon footprint.

This transition is crucial for achieving net zero and offers the added benefit of creating a more resilient energy infrastructure less susceptible to disruptions caused by extreme weather.

SM Prime Holdings, Inc. recognizes the equal importance and urgency of both climate change adaptation and mitigation. As part of our strategy, we are investing 10% of our Capital Expenditure (CAPEX) in sustainability and disaster resilience design.

A significant initiative supporting this commitment is SM Prime’s pledge to achieve net zero emissions by 2040. As the country’s leading integrated sustainable property developer, we have committed to the Science-Based Targets Initiative (SBTi), a recognized global standard for corporate decarbonization targets. This makes us one of the few corporations in the Philippines to do so. To ensure our near and long-term science-based targets for 2030 and 2040 align with the global commitment to achieve net zero by 2050, SM Prime collaborates with the World-Wide Fund for Nature Philippines (WWF) through their Corporates for a Better Planet Initiative (CBPI) program.

This ambitious target is supported by concrete actions, such as the installation of onsite solar panels across various properties and strategic partnerships for renewable energy sourcing. These initiatives not only reduce the company’s carbon footprint but also set a precedent for other businesses to follow, demonstrating that sustainable practices can be integrated into core business operations.
Pledging to advance every person’s right to a better quality of life through heightened climate action, disaster risk reduction, biodiversity protection, and our strategic corporate social responsibility programs, this commitment places climate action at the forefront as one of SM Prime’s sustainability agenda.

SM Supermalls have enhanced natural lighting and improved insulation, reducing energy needs for lighting, heating, and cooling, leading to more efficient and environmentally friendly operations.

Using solar panels or other renewable energy sources lowers the carbon footprint, leading to reduced greenhouse gas emissions and decreased reliance on non-renewable energy.

SM Prime joins global conversation on building sustainable cities for the future

SM Prime Holdings (SM Prime) played a pivotal role in advancing sustainable urban development by hosting the 7th annual Association of Pacific Rim Universities – Sustainable Cities and Landscapes (APRU-SCL) 2024 Conference and 3rd International Conference on Human Settlements Planning and Development (ICHSPD) at SMX Convention Center Aura. This prestigious event, organized by the University of the Philippines Los Baños (UPLB), brought together over 300 experts to discuss innovative solutions for building greener and more resilient cities. Focused on the theme “Advancing Sustainable Cities and Communities Through Science, Technology, and Innovation,” the conference highlighted the importance of collaboration in addressing urban challenges.

(L-R): Moderator Efraim Roxas, Environmental, Land Use and Urban Planning and Development Bureau (ELUPDB) Director Mylene Rivera, SM Supermalls’ President Steven Tan, and Tohoku University Professor Jeongsoo Yu
SM’s commitment to sustainability was evident through the participation of its top executives. SM Supermalls’ President Steven Tan showcased SM Supermalls’ eco-friendly practices and community-focused programs.
“Our malls are more than just shopping centers; they are dynamic public spaces, woven into the daily lives of millions of Filipinos. Our comprehensive environmental sustainability programs are deeply inspired by the vision of our Chairman of the Executive Committee, Mr. Hans Sy, a tireless advocate for environmental sustainability and disaster resilience,” Mr. Tan said.

SM Supermalls’ President Steven Tan highlights the malls’ sustainability initiatives.

He added, “At SM Supermalls, we leverage science and technology to develop innovative solutions that are seamlessly integrated into the design and operation of our malls. We remain committed to leveraging innovation and collaboration to build a greener, more resilient, and more sustainable future for the Philippines.”
SM Prime and SM Development Corporation (SMDC) Lead Executive for Design, Innovation, and Strategy Jessica Bianca Sy, shared the company’s vision of creating sustainable integrated properties that foster lively communities.

(L-R): University of the Philippines Los Baños’ (UPLB) Dean Jennifer Marie Amparo, UPLB Chancellor Jose Camacho Jr., Association of Pacific Rim Universities (APRU) Chief Executive Thomas Schneider, Makati Mayor Abigail Binay, SM Prime and SM Development Corporation (SMDC) Lead Executive for Design, Innovation, and Strategy Jessica Bianca Sy, International Conference on Human Settlements Planning and Development (ICHSPD) Conference Director Edgar Reyes Jr., and APRU-Sustainable Cities and Landscapes Director Yekang Ko

National Resilience Council (NRC) Executive Director Silvestre Barrameda Jr. highlighted SM’s role in disaster preparedness. He presented “From Risk to Resilience: The Work of the National Resilience Council in Risk Governance” where he introduced the Resilience Local Government Unit Program (RLGUP), NRC’s approaches and tools and how risk governance is supported by the sciences.

National Resilience Council (NRC) Executive Director Silvestre Barrameda Jr. showcases SM Supermalls’ resilient infrastructure.
SM Prime’s commitment to sustainability was further emphasized during a breakout session on creating connections and partnerships, hosted by Jonas Marie Dumdum, Senior Consultant and Sustainability Lead of Nomura Research Institute (NRI) Manila Branch. Katherine Custodio, Executive Director of World Wide Fund For Nature (WWF)-Philippines, underscored the significance of collaboration: “Any program that aims to build climate resilience requires strong partnerships and working together across all sectors.”
SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon on integrated property development and onward to building sustainable cities of the future. 

Building sustainable communities: The future of cities

What makes a city thrive is a combination of how developers create opportunities for movement, synergy, and prosperity. It’s a combination of celebrating life to its fullest capacity with the community at its very heart.

“At SM Prime (SMPHI), we dream big for our shared future. True prosperity transcends financial success. Our commitment to developing sustainable integrated properties is matched by our efforts to foster vibrant, inclusive communities wherever we build legacy properties that weather the challenges of time and that last for generations,” said Ms. Jessica Bianca Sy, Lead Executive for Design, Innovation and Strategy for SMPHI and SM Development Corporation (SMDC).

The 7th Annual Association of Pacific Rim Universities – Sustainable Cities and Landscapes Conference and Student Symposium 2024 (APRU-SCL 2024) Conference on Advancing Sustainable Cities and Communities through Science, Technology, and Innovations is hosted and organized this year by the University of the Philippines Los Baños (UPLB).

(L-R): Dr. Jennifer Marie S. Amparo, Dean, CHE, Dr. Jose V. Camacho, Jr. Chancellor, UPLB, Dr. Thomas Schneider, Chief Executive, APRU, Makati Mayor Hon. Abigail Binay, Ms. Jessica Bianca Sy, SMPHI and SMDC Lead Executive for Design, Innovation and Strategy, Dr. Edgar M. Reyes, Jr., Conference Director, ICHSPD, Assoc. Professor, UPLB, and Dr. Yekang Ko, Director, APRU-SCL, Assoc. Professor, University of Oregon.

Sy joins a list of esteemed local and international professors, climate specialists, and government officials at the 7th Annual Conference of the Association of Pacific Rim Universities – Sustainable Cities and Landscapes Conference and Student Symposium 2024 (APRU-SCL 2024).

The theme for this year’s three-day conference is Advancing Sustainable Cities and Communities through Science, Technology, and Innovation.

As one of Asia’s leading integrated property developers, SM Prime’s strong track record in sustainability and disaster resilience is central to the company’s projects. In a climate-vulnerable country like the Philippines, disaster preparedness and infrastructure resilience are priorities, with a goal to scale efforts to a city level.

The rapid city growth increases energy demand, necessitating innovative and efficient renewable energy solutions. SM Prime has partnered with franchise holders to systematically manage energy use and move towards net-zero emissions.

For future large-scale master planned developments, Sy shares that SM Prime is taking a systems approach to utility infrastructure down to embedding them in the urban design guidelines at the precinct or plot level developments.

“We are developing this living framework together with our knowledge partners. Currently the ambition is to combine our efforts and actionable items under six themes of – transport, energy, water, biodiversity, built form and materials,” she said.

Sy carries this clear vision to heart as an invaluable part of the path forward. “We believe this will be the future of cities in the Philippines and we are committed to delivering it to our future generations,” she said.

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon on integrated property development and onward to building sustainable cities of the future. 

The 7th APRU-SCL 2024 is hosted and organized this year by the University of the Philippines Los Baňos, at the SMX Aura Convention Center, from August 6-8, 2024. For more information, email: hspdconf@up.edu.ph or visit the website: dcerp.che.uplb.edu.ph/ichspd. ###.

Color Game Jackpot: A Lone Winner Takes Home 303 Million Pesos!

CDC Assistant VP for Business Enhancement, Mr. Rodem R. Perez, and Casino Plus CEO, Mr. Evan Spytma, celebrate the winner of the 303 Million Jackpot in the Color Game.

Manila, August 25, 2024 – A lucky player on Casino Plus’s Color Game platform has turned a mere 50-peso bet into a staggering 303.5 million pesos jackpot. This remarkable achievement not only showcases incredible luck but also highlights the platform’s commitment to transparency and fairness in its operations.

Transparent and Fair Gaming Experience
Casino Plus is renowned for its strict operational standards and dedication to protecting user rights. Every bet and every win is processed through transparent and open procedures, ensuring all players participate in a fair gaming environment. This latest jackpot further reinforces Casino Plus as a trusted platform for its users.

Reliable Physical Presence
In addition to its online platform, Casino Plus also boasts land-based casino and an integrated resort, which are currently being upgraded to the highest standards. These ongoing enhancements aim to provide customers with more comprehensive services and high-end entertainment experiences. The continuous upgrades not only enhance the platform’s credibility but also offer additional security and assurance to its users. This blend of online and upgraded offline resources ensures that players can enjoy the fun of online gaming while experiencing superior entertainment and services at our enhanced physical facilities.

Press Conference and more
Casino Plus hosted a press conference on August 30 to detail the events surrounding this jackpot and conducted the award presentation on-site. The event was attended by distinguished representatives, media, and industry experts, making it a truly momentous occasion.

FILIPINO translation

50 Pesos lang yung tinaya, naging 303.5 Million ang biyaya

CDC Assistant VP ng Business Enhancement, Mr. Rodem R. Perez, at Casino Plus CEO, Mr. Evan Spytma, ay ipinagdiwang ang nagwagi ng 303 Million Jackpot sa kanilang Color Game.

Manila, Agosto 25, 2024 – Isang masuwerteng manlalaro sa Color Game platform ng Casino Plus ang nanalo ng napakalaking premyong PHP 303.5 milyon mula sa taya na PHP 50 lamang. Ang kahanga-hangang tagumpay na ito ay hindi lamang nagpapakita ng swerte, kundi pati na rin ng transparency at pagiging patas ng operasyon ng platform.

Transparent at Makatarungang Karanasan sa Laro
Kilala ang Casino Plus sa mahigpit nitong mga pamantayan sa operasyon at dedikasyon sa pagprotekta sa karapatan ng mga gumagamit. Ang bawat taya at bawat panalo ay dumadaan sa bukas at transparent na proseso, na tinitiyak na ang lahat ng manlalaro ay makikilahok sa isang makatarungang kapaligiran sa laro. Ang pinakahuling jackpot na ito ay muling nagpapatibay sa Casino Plus bilang isang pinagkakatiwalaang platform para sa mga manlalaro nito.

Mapagkakatiwalaang Pisikal na Suporta
Bukod sa online platform nito, ang Casino Plus ay mayroon ding pisikal na casino at isang integrated resort na kasalukuyang ina-upgrade ayon sa pinakamataas na pamantayan. Ang mga patuloy na pagpapabuti na ito ay naglalayong magbigay sa mga customer ng mas komprehensibong serbisyo at de-kalidad na karanasan sa libangan. Ang mga tuloy-tuloy na pag-upgrade na ito ay hindi lamang nagpapataas ng kredibilidad ng platform kundi nagbibigay din ng karagdagang seguridad at katiyakan sa mga gumagamit nito. Ang kombinasyon ng online at mga na-upgrade na offline na mapagkukunan ay tinitiyak na ang mga manlalaro ay maaaring mag-enjoy sa saya ng online gaming habang nararanasan ang mas mahusay na aliwan at serbisyo sa aming pinahusay na pisikal na pasilidad.

Press Conference at iba pa
Nag-host ang Casino Plus ng isang press conference noong Agosto 30 upang detalyadong ilahad ang mga kaganapan sa likod ng jackpot na ito at isinagawa ang seremonya ng paggawad ng premyo sa lugar. Ang tinaguriang kaganapan ay dinaluhan ng mga kilalang kinatawan, media, at mga eksperto sa industriya, na nagpatampok sa pagiging makasaysayang okasyon nito.

Empowering Educators: COCOPEA, CEAP, and Rex Education join forces for the MATATAG Regional Run

GCASH + FOOD VOUCHERS GIVEAWAY!

Just
In a momentous collaboration, the Coordinating Council of Private Educational Associations (COCOPEA), Catholic Educational Association of the Philippines (CEAP), and Rex Education, in partnership with the Department of Education (DepEd), have joined forces to launch the COCOPEA–CEAP–REX MATATAG Curriculum Regional Run. Under the theme “Capacitating the Private Education Sector for the Effective Implementation of the MATATAG Curriculum,” this event brings together educators, administrators, and stakeholders across the nation to prepare and enhance their educational practices for the new curriculum.
A Unified Commitment with the Learners in Mind
At the heart of this initiative is a unified vision: to empower educators and schools with the necessary tools and knowledge to effectively implement the MATATAG Curriculum, ensuring that it meets and caters to the needs of all Filipino learners.
The Regional Run opens up with a powerful act of unity—a commitment board signing. From the first run to the last, this collective resolve sees all participants pledging their dedication to the success of the Regional Run and the MATATAG Curriculum’s implementation.
The event focuses on three primary objectives:
Facilitate In-depth Understanding: Provide school leaders with a platform to delve into the key features, principles, and contents of the MATATAG Curriculum, fostering comprehensive understanding and appreciation.
Equip School Leaders with Implementation Strategies: Offer strategies, guidance, and inspiration to school leaders on how to effectively transition to and implement the MATATAG Curriculum within their respective institutions.
Foster Collaboration: Cultivate a network of educators and leaders committed to collaborative efforts in addressing challenges and maximizing opportunities presented by the MATATAG Curriculum.
All these objectives are carefully crafted with the learners in mind, aiming to enhance their educational experience and ensure their holistic development.
Insightful Plenary and Breakout Sessions
During the 2-day program, there are six engaging plenary sessions to provide comprehensive insights into the MATATAG Curriculum. These sessions cover key aspects, namely:
● The General Shaping Paper
● 21st-Century Skills in the MATATAG Curriculum
● Collaborative Expertise
● MATATAG Instructional Design Framework
● Learning Progression
● Operationalizing a Guaranteed and Viable Curriculum Focused on Enhancing Student Learning
Led by esteemed education leaders and representatives from DepEd, these sessions foster in-depth discussions on the key features, components, and relevant concerns of the MATATAG Curriculum, ensuring participants thoroughly understand how to implement these strategies effectively.
Aside from the plenary, participants also engage in 10 focused breakout sessions, each dedicated to the specific learning areas of the curriculum. The breakout sessions cover:
Kindergarten
Makabansa
Reading and Literacy, Language and English
Filipino
Araling Panlipunan (AP)
Mathematics
GMRC/Values Education
Technology and Livelihood Education (TLE)
Music, Arts, Physical Education, and Health (MAPEH)
Science
Each session discusses the learning area shaping papers, curriculum guides, and innovative strategies for pedagogy and assessment. Competent DepEd representatives and REX Edukampyon MATATAG Corps of Trainers, a team of seasoned educators and curriculum experts, band together for the breakout sessions toward the latter part of the regional run.
Regional Run Schedule
The event spans seven regional runs, covering all regions of the country. The first run was held at San Beda College-Alabang from February 29 to March 1 for Regions III and the National Capital Region. Here are the subsequent sessions.
Mar 22–23: San Beda College-Alabang (Regions IV-A, IV-B, and V)
Apr 18–19: Saint Louis University, Baguio City (Regions I, II, and CAR)
May 16–17: Cebu Institute of Technology-University, Cebu City (Regions VII and VIII)
Jun 19–20: Colegio de San Jose, Iloilo City (Regions IV and NIR)
Jun 24–25: Holy Cross College, Davao City (Regions XI and XII)
July 11-12: Xavier University- Ateneo de Cagayan, Cagayan de Oro (Regions IX, X, and parts of BARMM)
More than an event, the COCOPEA–CEAP–REX MATATAG Regional Run is a movement toward educational excellence in the country. With much hope and faith, the unified efforts of COCOPEA, CEAP, REX, DepEd, and the collective strength of Edukampyons aim to ensure that every Filipino educator benefits from the MATATAG Curriculum and every Filipino learner succeeds in their lifelong learning journey.