Samsung teams up with Abenson to be the Filipino home’s perfectpartner in taking care of the family

Samsung Philippines brings its home appliances closer to Filipinos’ reach with the help of its key partnership with Abenson, one of the most trusted dealers in the country.Together, Samsung and Abenson launched the Filipino household’s perfect partners in taking care of their family. Samsung showcased home appliances that intuitively understand and care for the family’s needsin the “Samsung Digital Appliances: Perfect Partners” launch held at Abenson’s flagship store in Bonifacio Global City last June 23.

The event highlighted easy-to-follow life hacks that homemakers can accomplish using Samsung’s Digital Appliances.Samsung Twin Cooling Refrigerator: Your Partner in Freshness Fresh food and energy savings are important for all families. Samsung Twin Cooling Refrigerators are engineered to keep food fresh up to two times longer, allowing family members to enjoy fresher and better-tasting food. Samsung’s innovative Twin Cooling Technology allows for the refrigerator and freezer to have separate temperature controls, which gives flexibility for five different conversion modes.

This allows users to easily convert the freezer into a fridge to store more groceries, or keep only the freezer or the fridge on if one would go on vacation. Samsung Add-Wash: Your Partner in Convenience Sometimes the wash just started then mom would see socks or a towel on the floor, or realize that she forgot to include school uniform to be used tomorrow. Addressing this common problem, the Samsung Front Load Washing Machine with Add-Wash technology allows more clothes to beadded in the middle of a wash cycle. Its Wi-Fi capability via Smart Control feature allows the washing machine to be controlled remotely, giving family members the freedom to do other things.

These innovative features mean less time and energy washing every piece of laundry and more time for moments that truly matter. Samsung Airconditioners: Your Partner in Comfort The sweltering heat in the Philippines makes airconditioners a must in every home. However,these can jack up electricity costs considerably. Aiming to provide maximum comfort to Filipino families, Samsung Airconditioner with Digital Inverter offers hours of reliable cooling and
unparalleled energy efficiency. It uses an 8-pole inverter that ensures a more efficient operation with less vibration and noise, while its Wi-Fi function via Smart Control enables the user to control the airconditioner using their smartphone or tablet.

Samsung Smart Microwave Oven: Your Partner in Delight The Samsung Smart Microwave Oven gives access to easy and healthier cooking. Beyond its sleek and premium design, this microwave oven is packed with features that reduce cooking time,grill meats, and even ferment dough or yogurt. Samsung’s Smart Microwave Oven is designed with ceramic enamel coating to quickly and conveniently prepare healthy and delicious meals. It also makes the microwave oven easy to clean, making it a partner in delight in the kitchen. “Our latest suite of home appliances go beyond their usual functions to help the modern homemaker do daily chores easily, efficiently, and stylishly.

Through our partnership with Abenson,we can let more customers experience why Samsung home appliances are the perfect partners of modern Filipino homes,” said Stephanie Chua, Head of Product Marketing, Digital Appliances.“As part of our mission in bringing ‘the good life’ to every Filipino, we are making sure that we are offering the best products that fit our customers’ lifestyle. We are proud to partner with a trusted brand like Samsung to give our customers access to the latest innovations in home appliances,”said Jephanie Ma, Abenson Marketing Manager.

WRITE UP: H2O SALAMANDER CROWD SOURCE FUNDING CAMPAIGN

With the recent global temperature record-breaking El Nino coming to an end, another extreme weather phenomenon is expected to take its place – the La Nina. If the El Nino caused many countries all over the world – including the Philippines – to experience severe drought, the La Nina is expected to do the exact and extreme opposite. As such, we can expect severe flooding in many places not just in Metro Manila but also all over the country.

While the government is doing its part in building the necessary flood mitigating infrastructures like sufficient drainage systems and other flood control projects, it will take a long time and a lot of money to complete them all. In the meantime, how can the people living in the 26,000 flood-prone barangays – as identified by the National Disaster Risk Reduction Management Council or NDRRMC – in the Philippines cope with massive flooding and the great challenges that come with it? And even after completing such infrastructures, how about the many other areas outside Metro Manila and other major cities in the Philippines that aren’t included in such infrastructure projects?

THE H2O SALAMANDER, an amphibious multi-utility vehicle
In response to this particular challenge posed by today’s severe weather, a cutting-edge Filipino innovation and technology company – H2O Technologies – has developed the H2O Salamander. It is an amphibious multi-utility vehicle that can safely run on both land and water, yes even in flood waters. t’s a potential game changer in terms of responding to typhoon-related disasters and mitigating the effects of severe flooding, especially in highly urbanized areas. The vehicle can be utilize to ensure continuity to provide basic services needed by people in every flood prone barangays. The H2O Salamander can carry up to 6 passengers (driver included) and comes in electricity and gasoline powered versions.

THE PARTNERSHIP
H2O Technologies is partnering with the single biggest non-government organization (NGO) that helps the Philippine government in dealing natural calamities like typhoons and massive flooding – the Philippine Red Cross. The Red Cross provides critical disaster management services to local government units (LGU) severely affected by natural calamities like floods through its disaster relief activities like rescue operations, among others. H2O is partnering with the Philippine Red Cross in helping local government units manage natural calamities better by donating 500 units of the H2O Salamander.

FUNDING THE PARTNERSHIP
For a successful campaign, we need to raise the amount of US$4.3 million . To do this, it will embark on a 60-day crowd source funding campaign via www.startsomegood.com, a crowd-funding platform for social enterprises, nonprofit projects and change makers. The campaign will give social change supporters the opportunity to donate $10, $50, $100, $150 and $2,500 in this crowd funding campaign;

PLDT Smart SME Nation puts the focus back on MSMEs as part of nation-building mission

MSMEs—or micro, small, and medium enterprises—are driving the Philippine economy to an interesting direction: inclusive growth.

As of 2013, the Department of Trade and Industry (DTI) recorded 937,327 businesses falling under the MSME category, which accounts for 99.6 percent of all registered enterprises in the country. The micro segment is the largest segment, with over 800,000 registered entities that provide 2.3 million local jobs and generate 25 percent of the country’s total exports.

These figures highlight a new economic landscape where more and more people—even those with little to no capital or those typically excluded from the job market—generate and gain productive employment. Students, housewives, retirees, and individuals with limited physical abilities can participate in income-generating activities through starting their own micro-enterprises.

“PLDT Smart SME Nation believes in empowering individuals to become modern entrepreneurs,” said Mitch Locsin, PLDT VP and PLDT Smart SME Nation Head. “Entrepreneurship is not only about helping one’s self, but also about contributing to families and communities. Collectively, MSMEs contribute to an economically stronger Philippines.”

Leveling the playing field
Despite the increasing number of Filipino entrepreneurs and their growing economic impact, an overwhelming majority is missing out on profit and expansion opportunities.

“Only one percent of over 900,000 MSMEs have online presence,” noted Locsin. “With the rest of the world quickly moving to a more digital-centric business direction, MSMEs—especially the micro-enterprises—need to catch up, fast.”

A group dedicated to amplifying the business potential of MSMEs, PLDT Smart SME Nation offers the right digital tools to future-ready micro-entrepreneurs. Through a reliable landline and high-speed DSL connection, the SMART BizKit, and an online store powered by Tack This!, a micro-enterprise can reach and serve more customers with lower overhead costs.

“The digital arena is where MSMEs can directly compete with large enterprises,” added Locsin. “That’s why we support our entrepreneurs and help them conquer the digital landscape with our products and services.”

Gearing up for a digital future
Last April 22, 2016, PLDT Smart SME Nation gathered over 1,400 modern Pinoy entrepreneurs at the Sofitel Philippine Plaza Manila for a day filled with revolutionary insights and key learnings from the country’s industry stalwarts. Dubbed TechIsland 3.0, the event is the first SME Nation business convention to be open to the general public.

To help MSME owners embrace a digital future and put their learnings into practice, PLDT and students from Pampanga’s St. Mutien College developed websites for each TechIsland 3.0 attendee. The students developed 30 percent of the websites, and will continue to work with PLDT Smart SME Nation for future projects to benefit MSMEs.

SME Nation also rolled out the TechMobile, a caravan of digital tools and solutions specifically designed for MSMEs, in several key provinces, including Negros and Cavite. Through this initiative, PLDT and Smart’s tech expertise can easily reach entrepreneurs wherever they are in the country.

Locsin added, “By empowering MSMEs to participate in the digital disruption happening in business right now, we also empower them to become active players in the journey towards nation-building through inclusive economic growth.”

To find out how you can become a digitally savvy micro-entrepreneur, visit www.smenation.com.ph.

CALTEX – The Power of X Unleashed

Caltex unleashed recently the full Power of X as it launched its newest line of Havolineand DELO lubricants, in a fun-filled event centered around X-Men: Apocalypse, thelatest installment in the blockbuster franchise, at the SM MOA Atrium.

The highlight of the event was the introduction of the all-new Caltex lubricant line, suchas Delo® Sports with ISOSYN® Technology, Delo Sports Fully Synthetic SAE 5W-40, and Delo Sports Synthetic Blend SAE 10W-30. These products are particularlydesigned for the ever popular diesel-powered SUVs and pick-up trucks, providingenhanced engine protection and increased power even in the most trying of drivingconditions.

“At Caltex, our customers are the cornerstone of our business. Every bottle of Havolineand Delo engine oil is imbued with the power to protect their engines and deliveroptimized performance” said Joe Bronfman, Chevron Philippines, Inc. (CPI) AreaBusiness Manager for Lubricants, Philippines, and Vietnam. “This is also a very opportune event as we introduce Delo Sports, the latest from theCaltex diesel engine oil product family, which will allow motorists to experience the fullpower and performance of their diesel engines in their everyday drive.”

The venue was transformed into the X-Men School for Gifted Youngsters where mall-goers got to take home exclusive X-Men premium items by joining the Caltex XtremePower Challenges such as the arcade, hammer, and matching games.

Adding excitemement to the event were cosplayers all dressed-up as X-Men Apocalypsecharacters who obliged X-Men fans with selfies.It was indeed an exciting, power-packed event with no less than the Caltex and X-Menreleasing the Power of X for everyone to experience.