Singapore Tourism Board kicks off second wave of Passion Made Possible campaign with the SINGapore Karaoke Booth

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Singapore Tourism Board (STB) reinforces its passion-driven campaign as it rolls out the SINGapore Karaoke booth — tapping into Filipinos’ innate love for singing; particularly karaoke. The KTV booth, which allows participants to score a trip to Singapore simply by singing their hearts out, runs from October 19 to 21 at the Cortes De Las Palmas in Alabang Town Center.

Tapping on the Filipinos’ well-known passion for music, the SINGapore Karaoke booth is rolled out in the Philippines first, before popping up in other markets around the world. Over the next few days, Pinoy music-lovers will come together to enjoy a weekend full of entertainment, prizes, and surprises.
The SINGapore Karaoke is the first of many upcoming consumer activities targeting the Philippine market, as STB unveils the second wave of its “Passion Made Possible” brand campaign in the country. The campaign was first launched in Singapore in August 2017, positioning Singapore as a bustling haven where its visitors can discover new possibilities and pursue their passions. Four passion tribes were introduced, namely: Foodie, Explorer, Collector and Progressor. Please see Annex for more information on these tribes.

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For its second wave, the campaign is shining the spotlight on the Socialiser, Action Seeker, and Culture Shaper passion tribes. And the specially-designed SINGapore Karaoke Booth is its springboard for the launch of the Socialiser tribe, focusing on those who enjoy the energy of the nightlife and entertainment scene, and build meaningful connections through music and entertainment.

At the SINGapore Karaoke booth, visitors sing their hearts out to songs from both local and international artistes who have performed or will be performing in Singapore, to earn raffle entries for the grand prize – a free trip for two to the Lion City. A surprise bonus prize is also up for grabs: a pair of concert tickets to the 2019 Formula One Singapore Grand Prix, which has become the place to catch the world’s top music performers over the years. Past entertainment acts at the world’s first night race include Coldplay, Bon Jovi, Dua Lipa, The Chainsmokers, and Pharrell Williams, to name a few.

Local multi-talented performers like Up Dharma Down, Donny and Hannah Pangilinan, Dane Hipolito and Kali Vidanes, will also visit the three-day SINGapore Karaoke booth. Each of them will have a go at the Karaoke booth and serenade fans with their own songs.

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The SINGapore Karaoke is designed to offer Filipinos a glimpse of Singapore’s exciting world-class music and live entertainment scene, and will give a lucky winner the chance to experience these first-hand in the Lion City. “From the coolest indie gigs and the biggest international concerts, to eclectic music festivals, raves and jazz nights, Singapore has a diverse and vibrant music and entertainment scene that caters to every music lover. Fundamentally, music connects people, and I think Filipinos, being amongst the most social people, know this well. We therefore would like to invite our Filipino visitors to come make new friends or re-connect with old ones through the myriad of nightlife and entertainment offerings in Singapore,” said Lynette Pang, Assistant Chief Executive of Marketing Group at the Singapore Tourism Board.

While concert-goers, festival folks and ravers are sure to have the time of their lives with the range of different events to choose from, musicians themselves can also deepen their passions and be inspired by the local artistes and fellow Filipino talents who have also stepped on Singapore stages.
The Lion City will end a stellar year full of amazing music acts and awesome upcoming events, with the Neon Lights Festival in November and concerts from the world’s biggest names like Charlie Puth, Khalid, Mariah Carey and The Weeknd from November to December.

About the Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. For more information, visit www.stb.gov.sg or www.visitsingapore.com or follow us on Twitter @STB_sg (https://twitter.com/stb_sg).

Shopee Fashion Week Gathers Leading Fashion Brands in the Philippines, Offers Up To 95% Off The Hottest Fashion Items

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Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, teams up with leading fashion brands including Bench, Silverworks, CLN, Watch Republic, Banana Peel, Avel Designs, and Unisilver to kick off Shopee Fashion Week. From 19 to 25 September, users can indulge themselves with up to 95% off men’s and women’s fashion categories including apparel, shoes, and accessories.

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To cater to the diverse fashion tastes of all Filipino shoppers, Shopee Fashion Week will contain six themed collections namely Fresh Finds, Sneakerfest, Aegyo! Korean Fashion, Denim + Leather, Holiday Glam, and Accessorize. Featuring unbelievable deals starting from ₱1.00, shoppers can save even more when purchasing their fashion essentials on Shopee. Shoppers can also look forward to the Everything Must Go flash sale on September 25, where the most in-demand fashion items will be available at unbeatable prices.

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Shopee Fashion Week will also mark the official launch of Bench, the top fashion brand in the Philippines, on Shopee Mall. To celebrate the opening, Bench will be offering 20% off storewide for fashion hunters to fill their wardrobes. Bench Apparel and Bench Body will also offer exclusive bundles for as low as ₱259.00 on a limited time only, so fans of the brand can usher in the festive year-end shopping period with Bench on Shopee. Lastly, the first 100 Bench shoppers will win a free cosmetics set and limited-edition postcards signed by celebrities Max Collins and Marco Gumabao.

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Jane Lim, Director of Shopee Philippines, said, “Shopee is dedicated to bringing a customised shopping experience that caters to the unique tastes of our users. With dozens of the most beloved local fashion brands on board, Shopee Fashion Week aims to give users first-hand access to exclusive deals on a wide variety of clothes, shoes, and other fashion accessories. Together with themed collections and various other attractive promotions, we are confident shoppers can save even more on their favourite fashion products at Shopee Fashion Week.”

For more information about Shopee’s Fashion Week, visit: https://shopee.ph/m/fashion-week
For more information about Shopee, visit https://shopee.ph
Download the Shopee app for free on App Store or Google Play Store.

Shell Bike Fair 2018 Gears Up for Epic Finale in Manila this September

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BIKE riders, club members, and enthusiasts are expected to pack the Philippine International Convention Center as Shell Bike Fair 2018 culminates in Manila on the 22nd of September.

One of the highlights of this much-awaited event is the search for the Shell Outriders Best Bike Club, a nationwide competition for groups that exemplify the values of a responsible and socially-active riding community.

To qualify for the Shell Outriders Best Bike Club award, nominees should show passion for achieving their goals, exhibit personal and social courage that benefits the riding community, have the mindset to overcome social barriers, and support a cause with a spirit of fun and youthfulness.

A screening committee will then evaluate entries and vote for representatives for each of these participating regions: NCR, Northern Luzon, Southern Luzon, Visayas, and Mindanao. Winners will be announced during the event in September with the grand prize being P100,000 cash plus P50,000 worth of fuel vouchers.

“Shell Bike Fair 2018 is our way of solidifying our commitment to the Filipino bikers. Through this event, we hope to recognize the bike clubs’ positive contributions to the community,” said Lorrie Ramirez, Shell Advance Brand Manager. “It’s their courage that inspires us at Shell. And it is the goal of Shell Advance to help our riders outride any obstacles they encounter by protecting their engines and helping improve the smoothness and responsiveness of their bikes.”

With this year’s theme, “Together We Ride Stronger,” Shell Bike Fair 2018 kicked off in Baguio last July with close to 3,000 bikers braving the rains to take part in the event held at the CAP John Hay Convention Center.

Now on its fourth year, Shell Bike Fair 2018 treated riders to a day full of exciting activities: with contests for helmet design and bike modification, on top of fun booth games and freebies sponsored by Shell V-Power, Shell Advance, and other sponsors. To top it off, five brand new motorcycles were given away in a raffle draw.

Celebrity guests like Daiana Menezes and Roxanne Barcelo also entertained the crowd while performances from Rico Blanco and other local bands rocked the night away. Certified motorcycle enthusiast and Shell’s newest brand ambassador Drew Arellano also shared his personal journey as a rider, the challenges that he encounters while on board his bike, safety riding techniques, and how Shell V-Power and Shell Advance served as his road partner throughout filming his travel show “Biyahe ni Drew.”

“We recognize our bikers’ passion for driving and the challenges they face on the road every day. That’s why we at Shell continue to develop products designed to be their reliable companion on the road. Right alongside Shell Advance, we have the Shell V-Power fuels line designed to deliver both performance and efficiency for our customers to ride well,” adds Mark Malabanan, Shell V-Power Brand Manager.

Be there for the culminating event of Shell Bike Fair 2018 this September 22 at the Philippine International Convention Center. This project is a joint venture of Shell Advance and Shell V-Power, dedicated to empowering solutions for making life’s journeys better and helping motorists outride anything.

For more information, visit www.shell.com.ph

Celebrate this festival season with Super Star Virgo

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Christmas’ brightest star makes her way to Manila shores, as SuperStar Virgo will be back this December for holiday cruises.

Experience a one-of-a-kind holiday celebration while you cruise the Asian seas on these 6 Day / 5 Night Manila roundtrip cruise itineraries:

– Dec 4 and 9 2018 sailings to Halong Bay – Sanya
– Dec 14, 19, 24, 29 2018 sailings to Ho Chi Minh – Nha Trang
– Jan 3 2019 sailing to Coron – Puerto Princesa – Kota Kinabalu

Special family-friendly promotions of CRUISE ONE, TAKE ONE or 3RD/4TH GUEST FREE are available!

Book your holiday cruise through any local travel agency or visit http://bit.ly/SuperStarVirgoinManila

For inquiries, call (02) 836 6080

#SuperStarVirgo #StarCruises

Cebu Pacific encourages Filipinos to enjoy life’s first experiences with new campaign

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Experiencing first moments always leave a big impact in everyone’s lives. From something as simple as meeting a new friend, to thrilling new adventures such as driving your own car or traveling out of the country—these unforgettable moments turn into wonderful memories that are worth treasuring for a lifetime.

Among these cherished moments is that exciting feeling one can get from traveling for the very first time. For today’s young Filipinos, flying off to a destination is a realization of their long-time hopes and dreams. Accompanying them in their journeys, the country’s leading local carrier, Cebu Pacific, opens a world of possibilities where everyJuan can create their life’s most memorable moments.

“It has always been our goal to support everyJuan to fly to their dream destinations. Now, we want to take things to greater heights, and share and celebrate exciting first memories and experiences with our loyal patrons,” said Cebu Pacific Director for Corporate Communications Charo Logarta Lagamon.

Cebu Pacific inspires more Filipinos to travel and gain more experiences with its Make Moments Happen campaign. The airline is touching on relatable stories that perfectly capture the interests of the viewers, especially the frequent and first-time fliers.

In support of its campaign, Cebu Pacific is releasing a series of digital videos that showcase real-life situations which are worth capturing as it happens. It focuses on first time moments that define everyone’s lives and shows how the airline plays a role in elevating the experience.

The first episode, Leah (First Break), follows a hardworking Manileña who is looking for a break from her busy reality. As her birthday comes near, she decides to take a leap and book that much-awaited vacation to a local destination, alone for the first time in her life.

Following Leah’s story, Cebu Pacific will also share an uplifting narrative of first achievement and a heartfelt tale of first welcome. Watch and share the videos on Cebu Pacific’s official Facebook page or YouTube channel.

SEAOIL Lifetime Free Gas promo is back

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SEAOIL, the largest independent fuel provider in the Philippines, will award another four lucky motorists with a lifetime supply of free gas. The “Lifetime Free Gas, Oh My Gas!” promo, still the only one of its kind in the world, has kicked off for the second year in a row.

“Last year’s ‘Lifetime Free Gas’ promo was so successful, and was received so well that we decided to run it again this year. This is not just to thank our loyal customers, but also to celebrate the successes of SEAOIL over the past years,” said SEAOIL CEO Glenn Yu. SEAOIL is also celebrating its 40th anniversary this year.

Aside from a lifetime supply of gas, SEAOIL customers can expect to win over 100,000 instant prizes through peel-off cards. Thirty (30) P10,000 worth of SEAOIL gift cards will also be raffled off in the monthly draws.

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To qualify, a customer must gas up at least P500 worth of Extreme 97, Extreme 95, Extreme U, Extreme Diesel fuels and/or SEAOIL Lubricants at any SEAOIL station nationwide. Customers can double their chances of winning if they register at www.lifetimefreegas.com.

This year, the company also announced new brand influencers, true SEAOIL believers who bring credibility and recall to the brand. They are international car racer Marlon Stockinger, TV host and radio DJ Joyce Pring, and Atoy Llave, founder and owner of A-Toy Customs, the leading car customizer in the Philippines.

SEAOIL has also forged a strategic partnership with independent fuel company, Caltex Australia (CAL). The partnership will support the company’s plans for growth in the next five years. CAL is a 100% publicly-owned company in Australia and does not share any ownership with the local Caltex.

The “Oh My Gas” promo runs from August 18 to November 18, 2018. Winners of this year’s promo will be determined via three monthly draws on September 19, October 19 and November 29.

On its 120th Year, Goodyear Unleashes Assurance TripleMax 2

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The latest addition to Goodyear’s Assurance TripleMax Series is designed to significantly increase drivers’ safety and confidence

Designed to gear up and prepare mid-passenger car drivers especially for the rainy season, Goodyear launched the Assurance TripleMax 2 in the Philippines today. It is equipped with the new HydroTred Technology, which is optimized for excellent grip performance with short braking distance under wet road conditions. This allows drivers to stop faster and drive safer especially on wet roads.

As Goodyear celebrates its 120th year globally, they aim to empower drivers with the ability to confidently move free with the assurance of being in control, in any road and weather condition. Thus, the cutting-edge tire was crafted with the consumer needs in mind and the company’s pursuit for safety innovation. As the Philippines has its fair share of wet and slippery roads due to the rainy season, the Assurance TripleMax 2 promises to provide performance without sacrificing safety and control.

“To celebrate our 120th global anniversary, it is only fitting that we release a tire that perfectly captures what Goodyear has been passionate about throughout the years: innovation. With the Assurance TripleMax 2, Filipino drivers can rest assured that their travels would be safe, regardless of the weather conditions.”, Mr. Kenneth Sambajon, Market Director of Goodyear Philippines, said at the launch event in the Mess Hall, located at Chino Roces Ave., Makati City.

As pioneers in the tire technology, the successor of the highly successful Assurance TripleMax in 2013 was enhanced to deliver better performance, specifically in its wet braking, handling, comfort, and resistance.

Braking on wet roads has never been easier with the Assurance TripleMax 2’s Excellent Wet Braking Performance, giving drivers the maximum grip for shorter wet braking distance due to its state-of-the-art compound formulation and optimized footprint.

The new HydroTred technology, with its squarer and steadier footprint and more effective contact pressure capabilities, promised Enhanced Handling Performance. This delivers a more controlled driving experience because of better tire cornering stiffness and steering precision.

Both comfort and resistance are enhanced in the Assurance TripleMax 2. Its innovative tread pattern provides riders with their quietest, smoothest, and most comfortable ride yet, while being equipped with additional technical components that increase its resistance for all sidewall impacts.

The Goodyear Assurance TripleMax 2 is each driver’s partner in stopping faster and driving safer under any road conditions, even wet roads. It is available in 14” to 17” rim diameters and in various sizes.

For more updates on the Assurance TripleMax 2, Goodyear invites customers to visit their Facebook page at www.facebook.com/GoodyearPhilippines or their website www.goodyear.com.ph.

SHELL HELIX ULTRA GIVES ULTIMATE ENGINE PERFORMANCE AND PROTECTION

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No matter the challenges on the road, Shell Helix Ultra is designed to meet every motorists’ needs. Developed using ground breaking technology, Shell Helix Ultra is the first natural gas-based fully synthetic oil that can withstand it all, enabling its users to drive on uninterrupted. Made with PurePlus technology, it has less of the impurities and sediments found in crude-based oils that can cause engine damage and corrosion over time.

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By delivering superior protection for ultimate engine performance, car engines are fully protected from extreme temperatures to urban city stresses. Shell Helix Ultra stays stronger for longer to provide superior protection against wear, up to 32% better resistance to oil degradation and up to 50% less evaporation to deliver on fuel and engine efficiency. With its active cleansing technology, it also protects from harmful sludge and deposits that can seriously affect the car’s engine power and performance.

With confidence in the long-lasting engine performance of Shell Helix Ultra, Shell is now offering drivers added peace of mind and the confidence to drive without worry. AXA Partners Philippines, one of the largest and fastest growing assistance solutions companies in the country, joins Shell to provide Shell Helix Ultra users with an extended engine warranty for up to 12 years (or 200,000km). Because Shell stands by its products, the warranty will cover engine problems caused by lubrication issues. For added protection and value, Shell will provide Shell Helix Ultra users with two roadside assistance every six months for peace of mind on the road. Incidents can include towing and minor repairs like accidents, breakdowns, flat tires, battery boosting, emergency fuel delivery, and sending of locksmith.

On top of the extended engine warranty and free roadside assistance, Shell Helix Ultra users can experience world-class service at Shell Helix Oil Change+ centers, one of the most convenient, affordable, and best quality service centers available in the market. Shell Helix Oil Change+ service centers are fully equipped with a complete vehicle servicing set-up and comfortable customer lounges with Wi-Fi access and viewing windows. All technicians are highly trained and certified by the Don Bosco Technical Institute, a premier institution for driver education and for technical-vocational training. Shell Helix Oil Change+ goes the extra mile by providing comprehensive historical data for future visits and free service reminders for car owners’ ease and convenience.

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With over 100 years of experience, Shell has proven time and again why it is one of the most trusted leaders in the energy and petroleum industry, and the number 1 global lubricants supplier for 11 years now according to the Kline Global Report. Shell’s partner OEM manufacturers globally and locally including Ferrari, Maserati, BMW, Ford, Mazda, Subaru, Mercedes Benz, Jeep, and Hyundai are confident that Shell Helix Ultra lives up to its guarantee. Fueled by these smarter mobility partnerships, Shell Helix Ultra keeps car engines running stronger for longer, enabling the passion for driving.

For more information on the extended warranty, free roadside assistance, and Shell Helix Oil Change+ locations, visit http://share.shell.com/consumer/ph

Travel Wonders x Ford Philippines

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ETL’s online video segment drives around with Ford to unravel Philippine destinations

Experience Travel and Living’s online video segment, Travel Wonders announces its team up with Ford Philippines as the official road partner of the video series.

Travel Wonders exhibits travels done by creative millenials and share their experiences and knowledge they gained in a certain tourist destination in the Philippines.

With Ford Philippines, it is now easier for the Travel Wonders team to drive around the places and survive unbeaten tracks.

As for its first destination, Ford Philippines took the Travel Wonders team on the historic paths of Vigan. This monumental city in the North boasts of its preserved Spanish colonial sites and amazing facades that has made this place a UNESCO World Heritage City.

In the series, Experience Travellers will introduce viewers, Facebook followers and YouTube subscribers on why Vigan is on top of our Philippine destination.

From Vigan’s authentic Filipino culture that is still present up today to the historic brick road of Calle Crisologo, Wayne will tackle on the people, its jar-making and weaving culture and it’s food that makes travellers come back to Vigan for more.

Together with Ford Philippines, Travel Wonders aims to track all travel destinations in the country, discovered or undiscovered by hitting the road and documenting the views they unravel during the trip.

Check out the first teaser video of Travel Wonders’ team up with Ford Philippines through YouTube (https://youtu.be/RVmThsgSgos) and on Facebook (https://www.facebook.com/ExperienceTravel.Ph)

Let’s travel the Philippines!

Reef invites everyone to embrace the fun, freedom and spirit of the beach with ‘Beach Freely’

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Reef, the industry leader in beach and surf footwear, is launching its new brand mantra that seeks to unite the world around the fun, freedom and spirit of the beach – Beach Freely.

Beach Freely encourages everyone who steps into the sand or into Reef products to experience the beach in their own way – whether that’s surfing, barbecuing, swimming and enjoying other water sports – and take that fun spirit of the beach with them wherever they go.

With its pristine white sand beaches and surfing spots hailed around the globe as some of the world’s finest, the Philippines has a vibrant beach-loving and surfing community who were there to witness the launch of the campaign at Alabang Town Center. Featuring games, music and all the other things that makes beach parties memorable, Reef invited the crowd to get into the Breach Freely spirit.

The event also kicked off the launch of “Local’s Perspective” – the first Philippine Surf Book to be published. Created in collaboration with Reef’s long-time partner, My Life on Board, the book
compiled the best surf images together with some of the finest wave chasers of our time, not only in the Philippines, but also across Asia – immortalizing those moments and telling the story of the history and culture of the locals who shaped the Asian surfing scene.

The book features images from the best surf photographers in Asia and Oceana like Giang Wardani from Batu Karas in West Java Indonesia, Bali based National Geographic photographer Tommy Schultz, Mentawai Island based surf photographer from Japan Hatsumi Ishibashi, World Longboard Championship Chaplain and photographer Andrew Carruthers from Australia and Siagrao based surf photographer Oliver Bayer.

It also highlights work from the Philippines’ own local surf photographers like Red Bull Ilume finalists and Sony World Photography National Award winner Gaps Sabuero, surf photographer from Samar Abdel Elecho, La Union based surfer and photographer Jeferson Ganuelas, Baler Based surf photographer JP Sarmiento and My Life on Board founder Mike Eijansantos.
Lovers of Reef can look forward to feeling this new, invigorated spirit in Reef’s latest products.

Perfect for surfers who are feeling the heat this summer, Reef’s perforated boadshorts feature light breathable polyester fabric created from woven soluble yarn and have perforated holes allow for water and air to freely pass through the fabric, speeding up the dry time and enhancing breathability. Complete with a zipper closure back pocket, key loop and non-velcro fly make this perfect for surf or other high intensity water sport.

For the trendy beach-goer, Reef has created a slimmer, sleeker version of the ever-popular Fanning sandal. The Fanning Low has the same all-day comfort, arch support, and thirst quenching technology as the Fanning; but with slimmer straps and a lower side profile for a more youthful and fun vibe.

The Fanning Low has a super soft yet supportive EVA footbed, an airbag under the heel for even more support, and a rubber outsole for top of the line traction and durability – and it even has a bottle opener to ensure you are always able to quench your thirst! The new Fanning Low will be available in 6 six fun colors, right in time for one’s next beach adventure.

The new mantra also lends itself to the Reef’s updated impact strategy to help keep beaches clean for everyone to enjoy. Environmental and social impact has been a priority for Reef since the company’s founding in 1984 and has continued to grow throughout the years through the global Reef WeHeart program.

Here in the Philippines, Reef continued to promote responsible travel and environmental conservation in Free the Sea Movement 2, a fun-filled three day event and coastal clean-up in Baler done in partnership with WWF Philippines.

Reef pledges to support efforts to preserve and restore beaches so that everyone has the opportunity to Beach Freely.

Embrace the spirit of fun, freedom and the beach with Reef – for more updates on Beach Freely and Reef’s products and activities, follow www.facebook.com/reefphils/.