FILIPINO BARTENDERS COMPETE IN THE FINAL DIAGEO RESERVE WORLD CLASS CHALLENGE

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The last challenge leg of Diageo Reserve World Class 2016 ended on a flavorful note last May 12 at Solaire Resort and Casino.

Diageo Reserve World Class is the cocktail industry’s most renowned and respected mixology training programme and competition worldwide. This 2016, the world’s best bartenders will pit their skills, impeccable techniques, and knowledge against each other in front of experts in the global bartending industry.

The third and biggest challenge round for the prestigious Diageo World Class Bartender of the Year 2016 followed the theme “Cuisine Meat Cocktails”- a feast of savory flavors and the world’s finest Scotch whiskies. The challenge ushered in #LoveScotch – a global movement that promotes Scotch whisky’s unique style, substance, and flavor.

Competing bartenders made use of Diageo Reserve’s portfolio of Scotch whisky: Johnnie Walker Gold Label Reserve, Johnnie Walker Platinum Label, Johnnie Walker Blue Label, Singleton of Glen Ord, Glenkinchie, Cragganmore, Talisker, Lagavulin, and Caol Ila in their cocktails.

20 of Manila’s top mixologists served scrumptious creations that surprised the senses with unthinkable ingredients by balancing savory tastes to the diverse flavor profiles of Scotch whisky. The “Cuisine Meat Cocktails” challenge was a test of integrating food elements while putting together exceptional cocktails.

“This batch was truly exceptional. The bartenders did a great job this year,” said Marie Ona, Diageo Reserve Philippines Luxury Manager. “All three winners demonstrated unique talents and the promise to make a difference in Miami later on this year, taking advantage of food trends to create their winning cocktails.”

Offering their discerning palates to the competition were judges Will Thompson, Global Ambassador for Don Julio Tequila; Hannah Waters, presenter and bartender for Tales of the Cocktails; and Ray Reyes, food and travel blogger of lynne-enroute.com. Diageo Reserve Brand Ambassador Rian Asiddao hosted the competition.

The top 4 bartenders will represent the Philippines at the regional finals in Bali, Indonesia in late May. They will also receive premium prizes from Diageo and BevTools. The winners of the regional finals will then go on to compete in the Global Finals in Miami, Florida, where they will have the opportunity to learn from the industry’s most renowned figures and gain access to exclusive World Class tools and workshops.

Every year, Diageo Reserve World Class continues to grow, with more and more countries adapting the training program and joining the World Class Bartender of the Year Competition. Now on its eighth year globally, World Class continues to elevate the craft, innovation, and creativity within the cocktail industry. This is the fourth year the Philippines is participating with the biggest batch thus far with contenders hailing from Manila’s finest bars.

ABOUT DIAGEO

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

ABOUT DIAGEO RESERVE WORLD CLASS
Diageo Reserve WORLD CLASS is transforming fine drinking experiences and cocktail culture around the world and in the home. The industry’s largest, most credible investment in the luxury on trade, it discovers the next generation of bartending talent who set the latest mixology trends and brings these to the best bars worldwide.

At the core of World Class is an expansive global training program that invests in the skill of the bartender and provides an international platform to discover and showcase the best talent from preeminent bartenders all over the world, culminating in an annual luxury landmark week where the Diageo Reserve WORLD CLASS Bartender of the Year is announced. Launched in 2009, over 15,000 bartenders have been inspired and educated in the craft of mixology using the finest spirits in the Diageo Reserve collection. A partnership and collaboration with gurus, media, partners, and owners, Diageo Reserve WORLD CLASS is widely recognized as a mark of sophistication and distinction of international fine drinking culture by bartenders and customers alike.

As an extension of the Diageo Reserve WORLD CLASS training programme, in 2011, Diageo launched the Diageo Bar Academy in Asia Pacific, the region’s largest bartending course accredited by the Wine and Spirit Education Trust (WSET), which has trained 10,000 bartenders to date.

Everyday Greatness with Great Taste

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Greatness is within every Filipino. It can come out in many forms, in any situation, at no particular place or time. From game-changing choices to simple, unplanned acts of kindness, greatness can thrive every day.

Believing in the remarkable traits of Filipinos is Great Taste Coffee. Through the years, constant innovation has allowed the brand to constantly introduce new and better ways to enjoy a cup of coffee. As it continues to help bring out the greatness in every Filipino, Great Taste Coffee introduces a new endorser to join its journey of serving even greater experiences to its loyal consumers.

In its Choose to Be Great media event, Great Taste introduced John Lloyd Cruz as its newest brand endorser. During the coffee shop-themed event, media guests were treated to various activities that showcased Great Taste’s celebration of the Filipino’s everyday greatness.

“We are very pleased to have John Lloyd Cruz as the latest addition to the Great Taste family. As our endorser, we believe he will reinforce our values and philosophy with the same kind of passion and greatness that he has exemplified in his life,” said Universal Robina Corporation President and Chief Executive Officer Lance Gokongwei.

During the event, media guests were treated to an exclusive preview of Great Taste Coffee’s newest campaign featuring John Lloyd Cruz. The new campaign captures the respect and admiration that he and the brand have for Pinoy’s greatness.

Like Great Taste Coffee and John Lloyd Cruz, Filipinos can achieve greatness—from small triumphs, to great milestones. Choose to be great with Great Taste Coffee, available at all leading supermarkets, convenience stores, and sari-sari stores nationwide.

Guerilla Race 2016 at Corregidor

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Beat the heat this summer as you brace yourself and get ready for a whole new level of gruesomeaction and high-pumping adrenaline experience with this year’s Guerilla Race!

The Philippines’ first military-inspired obstacle race is back this May and it promises an all newchallenging and push-your-self-to-the-limit treat for the fearless Guerilla Race participants.Happening this 21-22 of May 2016, the Guerilla Race runners will face the historical, dauntingwilderness and off-track slopes of Corregidor.

Race Director Lt. Col. Dennis Bumanglag believes that the new race route will surely surprisefrequent Guerilla Racers. This is the 6th Guerilla Race and racers frequent the event because it isnot something that “you-run-once-you’ve-run-them-all” type of race. Runners prepareexcessively for this race. They do their home work, learn lessons from the previous races andcreate strategies for the next. This year, The Guerilla Race team decided to give them a littlesurprise with a route that is not familiar to them.

The Guerilla Race team decided to bring the obstacle race to Corregidor not only for its race andobstacle worthy trails and route but more importantly, for its historical value in which theGuerillas fought the country’s freedom from its oppressors with their sweat, blood and future.Free the country or die trying. During the Japanese occupation of the islands in World War II,there was an extensive Philippine resistance movement, which opposed the Japanese withactive underground and guerrilla activity that increased over the years. Fighting the guerrillas –apart from the Japanese regular forces – were the Japanese-formed Bureau of Constabulary (latertaking the name of the old Philippine Constabulary during the Second Republic), Kempeitai (theJapanese military police), and the Makapili (Filipinos fighting for the Japanese). Post-war studiesestimate that around 260,000 persons were organized under guerrilla groups and that membersof anti-Japanese underground organizations were more numerous. Such was their effectivenessthat by the end of World War II, Japan controlled only twelve of the forty-eight provinces.The Battle of Corregidor, fought May 5–6, 1942, was the culmination of the Japanese campaignfor the conquest of the Commonwealth of the Philippines during World War II.

This year’s race is a two-day event set for runners, individual and team, of different distancecategories. The race is divided into four different categories: Day 1 is set for the runners for theGuerilla Sprint which is a 5 km with 12 obstacles waiting for them in the course and the GuerillaWarrior who will conquer the 10 km run with 24 obstacles to face. Day 2 is for the panthers.These are the 21 km runners who are to triumph over the 37 Obstacles. There will also be teamcategory for all the distances (5km, 10km and 21km).

The registration fees are Php1,000 for 5km Sprint, Php 1,300 for 10km Warrior, and Php 1,500for Panthers racekit excluding the ferry fare which can be booked with Sun Cruises and just likeprevious Guerilla Races, part of the proceeds will be donated to the Armed Forces of thePhilippines Educational Benefit System Office (AFPEBSO) to assist the education of theorphans of our soldiers who sacrificed their lives for the service to the country.

Also set will be the TV show special with one of the fastest growing local cable channel, 8Trimedia Pro Inc. GUERILLA RACE® CORREGIDOR 2016 is presented by TN-Guerilla Race Inc. incooperation with Sun Cruises Corregidor Tours and Corregidor Foundation, Deuter, Reebok,Milo Nutri-Up, Mares, and our major sponsor – Matrix. It is also supported by our gym partnersCrossFit Cabalen, CrossFit Salcedo, CrossFit PR City, CrossFit Ortigas, CrossFit Mad Minute,Primal Ape, Elorde Alabang Boxing Gym, Affiliate Alliance. F45 Training and Chris Sports withour media partners Balls Channel – Game Day Weekend, ABS-CBN Sports and Action, ABS-CBN News Channel, Reach Knowledge Magazine, Endurance Sports, Run Rocky, Travel Plus,Zen Health, Zinergi, Pinoyfitness.com, WheninManila.com, Team Run Direction, and ourofficial TV Station partner 8 Trimedia Pro Inc

Avida Towers Prime Taft celebrates vibrant lifestyles in the heart of Manila

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In today’s ever-increasing vibrant world, an ideal work-live-play lifestyle is hinged on having everything within quick and convenient reach, where driving passions and achieving goals means living at the center of the bustling metropolis.

At the heart of Manila, Taft is one distinct area that has never ceased to develop and constantly evolve with the demands of changing times, making it an ideal community, even for younger generations of urban dwellers.

The Taft district connects three major cities—Manila, Makati, and Pasay—serving as a gateway to some of the biggest commercial, business, lifestyle and cultural hubs in the metro.

As a center of everything in the metro, Taft has been thriving for decades, with throngs of people converging in the area daily on their way to nearby schools and markets, central business districts, commercial and cultural centers, and manufacturing and industrial areas.

Avida realizes the potential of Taft’s strategic location to a growing number of urbanites and has developed the Avida Towers Prime Taft in a secure community along Taft Avenue.

This masterfully-designed and well-appointed three-tower high-rise property will offer young urban professionals and their families an inspiring haven where they can kick off their activities or a restful refuge where they can relax. It will also be home to people who don’t want to spend hours in traffic to get to school, work, markets, shopping malls, hospitals, churches, and parks.

As the final leg of its development in the bustling area, Avida is set to launch the third and tallest tower of the Avida Towers Prime Taft. At 30 floors, the structure will be part of the Manila skyline as it provides residents in 865 units with inspired living right at the center of everything.

To launch this third and final tower, Avida will hold an event at the Avida Towers Prime Taft Sales Pavilion on April 30. Dubbed “Urban Places, Vibrant Spaces” the event will feature Old Manila Walks’ Ivan Man Dy as he does an interactive talk highlighting Manila, Makati and Pasay. The talk will be based on a specially-curated MAPA Prime Manila map to showcase the vibe of the property’s unique location and offer different perspectives on the best of urban living, owing to the development’s proximity to three major cities.

Urban dwellers can discover “hidden gems” within Manila which highlights the modernity, heritage and urban culture of the community surrounding Avida Towers Prime Taft. These best-kept secrets include the Museum of a History of Ideas in UP Manila, the Avellana Art Gallery and a fashion gallery of Project Runway’s Jojie Lloren inside the Hotel Henry Manila, and an ancestral house of National Artist for Architecture Pablo Antonio.

To date, Avida has 77 projects in 29 locations nationwide, comprising of more than 60,000 homes. Visit www.avidaland.com to learn more about “Urban Places, Vibrant Spaces” and to pre-register for free seats to the April 30 event.

About Avida Land

An Ayala Land Inc. (ALI) subsidiary, Avida Land provides thoughtfully-designed homes in secure communities that offer value for money and convenience all within reach. With the five pillars of accessibility, unique features and amenities, quality assurance, stress free buying and relaxing living experience integrated in all its condominium and house and lot properties, Avida Land has become the developer of choice among the rising middle class as it continues to expand its product offerings across the country.

Jolly Flavorventures

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It’s a flavorful adventure with the new Jolly Crispy Flavored Fries!
· Jolly Crispy Fries get a tasty update: introducing the new Super Cheese and Sour Cream flavors!
· Super Cheese is a combination of multiple cheese varieties for an enhanced dimension of flavor
· Sour Cream is perfect for those who crave zing with every bite of golden, crispy potato fries
· Jolly Crispy Flavored Fries are available in Jollibee stores nationwide for P40.00 for regular size, P65.00 for large, and for those who can’t get enough, jumbo size for P80.00
· Beat the heat with summer-ready Jolly Crispy Flavored Fries + Jollibee Float combo, starting at P65.00

Jolly Crispy Flavored Fries are available in and April 25 in Visayas and Mindanao
· “For years, friends have enjoyed memorable bonding moments over their favorite Jolly Crispy Fries. Today, we add flavor to your barkada experience with the new Jolly Crispy Flavored Fries. Coming in two exciting flavors—in zesty Super Cheese and delicious Sour Cream,” said Jollibee Senior Marketing Manager Kay Segismundo. “These new exciting twists to your favorite Jolly Crispy Fries are now available in Luzon and will be available in Visayas and Mindanao by April 25.”

Choose your side!
· Are you #TeamSuperCheese or #TeamSourCream? The Jolly Crispy Flavored Fries teams were led by Loyola Meralco Sparks FC players James and Phil Younghusband, Ricardo Padilla, Curt Dizon, and Simon Greatwich, along with Youtube personalities Wil Dasovich and Janina Vela.

Nestlé Health Science encourages Filipinos to opt to be active

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The process of ageing begins at birth. Through the decades, science has made tremendous progress in extending human life but there is still a pressing need to prolong our active and healthy years.

As a commitment to helping Filipinos live young longer, Nestlé Health Science recently held the Opt to Be Active media roundtable discussion to share their new discoveries and secrets in nutrition and healthy ageing. Nutritionists and fitness coaches were also present in the event to help attendees assess their nutrition and health status.

Dr. Jimmy Bautista, Medical & Scientific Affairs Lead at Nestlé Health Science and Dr. Marianna Sioson, Section of Nutrition Head at The Medical City, shared how Filipinos can achieve a full and active life by making proactive choices such as maintaining a healthy diet, exercising regularly, and keeping the mind active.

In his lecture held at the Manila Diamond Hotel, Dr. Bautista stressed that the human body has two different ages—a chronological age and a biological age.

“People who optimize their health may have a biological age that is 10 years younger than their chronological age,” said Dr. Bautista. “At the same time, the presence of chronic conditions may accelerate the body’s decline, making us biologically older than our chronological age.”

Dr. Sioson, on the other hand, emphasized that it is never too early to assess if we are meeting our energy and nutrient requirements. Since the prevalence of developing malnutrition significantly increases as we grow older, there is a pressing need to start taking nutritionally complete oral supplements to continue to live a young and active lifestyle.

“We want Filipinos to ask themselves if there is a need for them to optimize their health and nutrient intake so that they can achieve a full life,” said Dr. Sioson.

Where nutrition becomes therapy

Filipinos often find themselves caught in a battle between indulging and being healthy and, more often than not, the earlier prevails. This gives rise to lifestyle-related, non-communicable diseases (NCD). In a report by the World Health Organization, NCDs account for 61 percent of total deaths in the country. The organization defines non-communicable diseases as chronic diseases that are not passed from person to person. NCDs are grouped into four main types—cardiovascular diseases, cancers, chronic respiratory diseases, and diabetes.

Simple lifestyle changes like preparing healthy meals and optimizing your nutrient intake can be the body’s best defenses against these diseases.

Nestlé Health Science champions this approach by providing novel ways to bridge the gap between nutrition and therapy. The health science arm of the leading global nutrition, health and wellness company strongly believes that the food we consume on a daily basis is the largest single influence on our health.

“By shifting the way people manage health and nutrition, we have the force to improve lives around the world because beyond medicine, there is nutritional therapy,” said Nestlé Health Science

Country Business Manager Angela Sison. “This is what is considered the point where scientific research meets human insight.”

Formed in 2011, Nestlé Health Science is an innovative and fundamentally different type of health science company that is focused specifically on advancing nutritional therapy to change the course of health.

To know more about Nestlé Health Science, visit www.nestlehealthscience.com.